

Elation
The AFLW team celebrate their elimination final win over Essendon in front of a record 4,934 strong crowd at Fremantle Oval.


The AFLW team celebrate their elimination final win over Essendon in front of a record 4,934 strong crowd at Fremantle Oval.
As we continue to build towards a future of success for this Club, we need to remember where we have come from, and that was definitely the theme for this year, remembering our 30 years as a Club.
This Club came onto the scene with tremendous excitement in 1994. We only had five months to build an entire list, the least concessions any new Club has ever received in AFL history both before or since, tight salary cap restrictions and minimal facilities and resources.
But we had a strong identity. We came from a real place built on hard work and resilience and we had the support of an entire community that had a connection to Fremantle and football since the first organised match in the port city in 1881.
We weren’t afraid to be unique and connect to our roots, because to be
authentic is to be yourself and we wanted to truly represent what it meant to be a Fremantle person.
As the years went on, we continued to mature as a Football Club, we made finals and a grand final, we adopted purple and inspired a new era of players.
Our connection to Indigenous history and culture has been a natural and rewarding experience over our journey. One that has delivered some of our greatest players and leaders within the game.
With the Club boasting the record for most games played by Indigenous players, almost 700 more games than the next best Club in Port Adelaide, representing first nations people is in our DNA.
Throughout this journey, fans have always remained at the core of everything we do.
We want to make our people and our fans feel like they belong and to make the Freo Family proud.
This year, more than ever in our 30th year, we’ve continued to forge our identity and strengthen those connections.
We all breathe that Fremantle air the moment we enter Optus Stadium for a men’s game or Freo Oval in the women’s season.
We know that we belong to a tribe that connects, supports, and cares for each other.
It’s no surprise that we rank No.1 in the league for member number to AFL home crowd attendance.
It shows that of our 62,237 members are people that show up in force to our games and that is something we will never take for granted.
While connection to our place and fans is important, our on-field performance remains our most critical measuring stick.
We were excited to see our women win a final but were bitterly disappointed with how the men’s season ended, and while it was clearly a missed opportunity, I want to acknowledge that we have seen real growth.
Across much of the playing lists, across our men's and women’s football programs, and across our whole Club there has been improvement.
I have spent a significant amount of time around the Club and on the road with both our teams.
They are run efficiently and effectively, they are full of driven, committed and hungry professionals.
Everyone involved in our Club is hurting after how the men’s season ended and that empty, hollow feeling of watching the men’s finals in September when you know you should be shaping them is one I believe will drive our group to new ground.
It is clear that a significant cohort of our younger boys have stepped up, while at the same time another critical preseason of working, developing, and growing is in motion.
We will review where the gaps are and where we can improve. Whether it’s through adding to the list, further coaching development, or exploring new ways to elevate our game, we will leave no stone unturned as we push for improvement next year and beyond.
Our women’s team continue to inspire us with their passion and commitment.
They made remarkable strides in 2024, finishing fifth and reaching a semi-final — a significant improvement from the previous season’s 13th place.
The focus on growth paid off, with players stepping up in various roles despite facing challenges, showcasing versatility and resilience in the face of adversity.
The commitment from our coaching staff and recruitment team has been
instrumental in building a strong foundation for our future, and we look forward to seeing what this dedicated group can achieve in 2025.
I’d like to acknowledge our newest board members, Jessica Farrell, Graham Kerr, and Nick Ellery who have joined our Fremantle family. I also want to extend our gratitude to our outgoing members, Craig Carter and Andrea Hall.
In addition to being great board members across all facets of the club, Craig has Chaired our Finance Committee with deep knowledge and been a tremendous asset through some challenging times, whilst Andrea has brought expertise and rigour as chair of our Risk Committee.
Jessica joins us with extensive leadership and management experience from her time in the resources industry, both in Australia and internationally.
Graham brings a wealth of expertise in finance and leadership,
having significantly reshaped corporate portfolios and led major transformations, including the notable demerger of South32 from BHP.
Nick’s appointment introduces critical skills in governance, legal, and risk management that will enhance the board’s capabilities, ensuring the Club remains at the forefront of both opportunities and compliance.
I would like to thank our other board members in James Clement, Tony Grist, Colleen Hayward and Sasha Pendal for the time volunteered in support of the Club and to Simon Garlick and the entire Freo staff for their efforts and achievements in 2024.
Finally, thank you to every one of you who continues to breathe life into this Club. We are who we are because of your contribution. The foundations are strong and we look forward to on field success for both our men and womens teams in 2025 and beyond.
GO FREO
CRAIG CARTER Board member December 2014 to November 2024
HALL Board member March 2016 to July 2024
JAMES CLEMENT Board member since November 2019
HAYWARD Board member since September 2017
NICK ELLERY Board member since April 2024
since April 2024
FARRELL Board member since August 2024
since September 2023
GRIST Board member since November 2016
SUTHERLAND Club President since December 2023
Football Clubs are a reflection of the people they are made up of. They exist because of, and for their people. And the biggest determinant of a Club’s success, or otherwise is of course, its people.
That's why we have such an unapologetic focus on the People and Culture of our Club. We will not be swayed in this regard, continuing to make decisions that ensure we create an environment that allows us to succeed on a sustained and consistent basis.
While our future success will be driven by those directly involved at that time, it's crucial to recognise the meaningful contributions that great Fremantle people have made throughout the Club's entire history.
This Club is special because of the efforts, contributions, and sacrifices made by great Fremantle people over the Club’s existence.
At the 2024 Doig Medal Presentation Dinner in September, we had the privilege of recognising Les Everett for his commitment to the Club and inducting four new Life Members in Gabby O’Sullivan, Luke Ryan, Kellie Black and Graeme Parker.
We also bid farewell to several AFL players and staff members, including Matt Taberner, Ethan Hughes, Ethan Stanley, Sebit Kuek, Conrad Williams, Josh Corbett, Matthew Boyd, and Bob Murphy. We thank them for their contributions and wish them the best in their future endeavours.
A special mention goes to Club legend Peter Bell who finished up in his role of EGM of Football Talent, Strategy and Special Projects this year, after 17 years involved with the Club as a player, captain and administrator.
Peter’s influence in the past eight years on the board and as EGM of Football has been pivotal in getting our AFL and AFLW programs to the positions they are in today and we’re forever grateful for his contribution to the Freo Family.
In 2024 AFLW team played a strong, connected brand of football in Lisa Webb's second year at the helm. Our off-season decisions, with resourcing and list management, enhanced the program, showcasing the potential of this special group for years to come.
I want to commend our captain, Ange Stannett, for her leadership during a tough season that saw her sidelined with an injury for the entirety of the year, as well as the achievements of Aisling McCarthy, Mim Strom, and Emma O’Driscoll in making the AFLW All Australian team.
The team's undefeated away record during the home-and-away season is a testament to their professionalism and development and highlights the positive foundations set by Lisa Webb, Claire Heffernan, and the coaching group.
The team is focused on taking their performance to the next level in 2025, and we can’t wait to see what they bring in the years to come.
Our alignment with Peel Thunder Football Club remains strong, built on shared values and objectives. This relationship is critical as we build a premiership AFL list, and we were thrilled to see Peel win the 2024 WAFL Premiership. It reaffirms the strong partnership between two Football Clubs determined to win premierships.
Above: Simon Garlick addresses the Doig Medal attendees, highlighting his faith in the 2025 season, stating "we can be the best football program in the country in 2025. I implore everyone to not put a ceiling on what we can achieve as a connected and driven group." Right: Garlick attends the Kimberley 9s dinner in Broome.
Off the field, our Club is in very strong order. We had another record-breaking year in membership, with 62,237 forming our Purple Army of committed supporters. This was evidenced by recording the fourth-highest AFL average home game attendances in the competition, trailing only behind Collingwood, Carlton, and Essendon.
While membership totals are important, we won't lose sight of the critical indicator of average home crowd attendance. The performance of the Purple Army in this regard has been nothing short of phenomenal.
I extend my gratitude to our administration staff, executive team, and board of directors for their tireless efforts in growing our fan base, building partnerships, connecting with our community, elevating the Club's culture, and ensuring our financial strength.
Our AFL program, led by Joe Brierty and Justin Longmuir, has never been more connected and driven to deliver success. We've made great strides in building high-performing environments for our football programs. While our AFL season didn't end as we wanted, it doesn't diminish the growth and progress made.
Make no mistake, we can be the best football program in the country in 2025. I implore everyone to not put a ceiling on what we can achieve as a connected and driven group.
Our vision for this Club is to deliver ongoing success for our members and fans and to be regarded across the league as a Club that has earned respect from its ability to consistently perform in finals. This is a belief that I know we will make a reality.
I, like everyone else deeply invested, am hurting after how our 2024 AFL season finished. But I've also never felt more connected or part of something - because I know I'm not the only person feeling frustrated and disappointed right now.
We don't want to waste those feelings. We will not roll into next year and just have another crack and see where we land. My continued commitment as CEO is that this AFL off-season, we will relentlessly do everything in our power to enhance this Club.
We had an AFL list that in 2024 had five AllAustralian squad members, five players in the 22under22 squad, and currently, we have 18 players contracted beyond 2026, demonstrating a shared and genuine commitment to our vision.
Our success will be delivered by what this playing group decides to do. Our growth will come from the Club's current players, staff, and administrators.
We often talk of a period where we deliver ongoing success for our members and fans, and that we are regarded as a Club that has earnt respect from its ability to consistently perform in finals.
However, let’s be clear. The talk of our youth, and the build, and sustained success and contention being a lovely place in the future is done… the time is now.
There is no shortage of belief in our Club given that the talent, character and commitment of our players and the support they get every day from the incredible staff around them, along with the most passionate and committed fans in the country – the Purple Army.
We've done the yards, learnt the lessons, it's time to go.
Together, we will build on our strong foundation and strive for the success that our Club and our supporters deserve.
Reflecting on our season, the overarching feeling among the group and coaching staff is that the year was a missed opportunity.
I accept that the final result reflects where we were as a group and that we collectively have work to do to be able to compete against the best and ultimately beat them.
Although we didn’t finish the season as we would have liked, I believe we made significant progress throughout the year in terms of individual growth among many players, as well as by adding layers to our game as a unit.
Specifically, I think we improved in several key areas, particularly our ball movement from our back half. Our stoppage work was among the best in the league, if not the best all year. The challenge now is to maximise our stoppage dominance and convert that into scores or dominant field position.
Western Bulldogs game in round 14 after the bye. Other than that, we produced a fairly consistent performance each week. The challenge now is to become ruthless in playing four quarters of football.
Last quarters in tight games are obviously one area for improvement, but there are also individual quarters in some of our winning games where we let ourselves down. This doesn’t mean we have to win every quarter, but we want to maintain consistency with our brand of football in every quarter. There are aspects we can control in those quarters that we let ourselves down in.
"While many individuals took their game forward, it’s now about integrating all that progress and being better for longer."
Overall, our defensive profile remained strong, so there is much to appreciate in our game; we just weren’t consistent enough across four quarters.
Looking deeper, I believe we made strides in many areas. Our week-to-week consistency was solid, and we really only had two games that let us down. The first RAC Derby and the
One of the things I’m most pleased with is the number of individuals who took their game forward in 2024. Caleb Serong, already one of the league’s best midfielders, added even more to his game. Winning back-to-back Doig Medals and All Australian selections is an incredible feat. Josh Treacy also had a phenomenal year with his 45 goals and goal kicking accuracy. We asked a lot from young Josh Draper, who played some excellent football in his first season as a key defender, matching up against important opposition players and holding his own.
Hayden Young moved into the midfield for his first full season, and all of our midfielders played more across the forward line towards the end of
Justin has coached a total 107 games from 2020, leading the side to 53 wins, 52 losses and 2 draws.
Clockwise from above: Longmuir addresses the side at quarter time during round 19. Speaking at the Doig Medal Presentation Dinner. Recording the Better Down Back podcast with Jordan Clark (left) and Emma O'Driscoll (centre).
the year, making an impact and buying into our forward line philosophy. This provided us with greater flexibility across the middle of the ground.
While many individuals took their game forward, it’s now about integrating all that progress and being better for longer.
We kicked 286 goals this year, which is the most we've scored in a home-and-away season since 2014. This was largely driven by players like Josh, Jye Amiss, and Luke Jackson.
Luke had to play extensively in the ruck throughout the year due to Sean Darcy’s injury. If we can get those three playing together more, they are a multifaceted asset in our attack. Combined with our small forwards—who have been dangerous for several years—this creates a real strength for our game that will be exciting to watch.
Looking back at last year, small forwards across the competition caused significant damage for their teams. By adding Shai Bolton through trade to Michael Frederick, Sam Switkowski, Bailey Banfield, Sam Sturt, Michael Walters, and our other small forward brigade, we have a great mix of players with different strengths. We just need to ensure we are providing them with the supply they need and as a collective how we defend our front half to make scoring easier.
The group has been motivated since returning for preseason, sometimes missing finals can ignite that drive within a team. It burns a bit, but most handled the offseason well and have jumped back into preseason ready for next year.
Our coaching group has probably seen the most change since my first season with the Club. A couple of key roles in the football department have changed, and we've brought in several new faces which is exciting. It’s great to gain new ideas and tweak how we do things while their personalities have added to our group as well. It’s going to be fun working alongside them.
There isn’t one single element that will change everything for us, much comes down to knowledge and being able to execute in key moments. Leaning on our leadership, game awareness, and performing under pressure are areas where we will focus much effort during preseason so that next year, we can be a more consistent four-quarter performer.
It was a tough end to our season.
We had so many great plans and there was still a lot of belief within the group that if we had made finals, we could have given things a real shake.
I feel like we can challenge anyone that finished in the top eight, that's why the ending to our season was so disappointing.
The feeling of getting close but ultimately falling short has spurred the players on and ignited the fire that we want to take that next step.
There were some highs, there were some lows, and I'm proud of the group that throughout it all, we stuck together.
To start the year off with our trip to Adelaide in rounds 4 and 5, and suffer two heartbreaking losses, that was a big moment in our season. The way we were able to come together within the four walls and stay connected was promising.
Thankfully, we have a close-knit group who look out for each other.
The last month of the season we continued to stick together through the disappointment, and we will continue to stick together and make sure we improve for next year.
Personally, being sidelined at the end of the season added another layer to how tough it was to watch and not be able to make an impact on the field.
However, the silver lining from being sidelined was to watch Caleb Serong and Andy Brayshaw step up and seamlessly take over on game day as leaders.
They did an amazing job with the way they were able to lead the group while continuing their outstanding individual form.
Hayden Young, Sam Switkowski and Jaeger O’Meara, as other members of the leadership group, stood up all year and there were other
young players who took it upon themselves to grow the leadership aspect of their game.
Josh Treacy stamped his authority on the competition with the way he played. It started from the way he came back in pre-season with his level of intensity and his desire to get better and improve, while bringing his teammates along with him.
Jordan Clark was similar with the way he leads and has influence around the group.
His ability to improve as the year went on, he was a player who really stepped up for us and it was such a huge learning opportunity for him.
I've touched on how Hayden Young has continued to improve as a leader, but he's also becoming one of the most damaging players in the competition. He's tough in and around the footy, plus his ability to kick goals and set us up going forward is exciting and he is someone who will continue to get better.
I'm also excited for Jeremy Sharp. His career hadn't gone the way he wanted but he's worked so hard since he came to the Club at the end of 2023.
"There were some highs, there were some lows, and I'm proud of the group that throughout it all, we stuck together."
The way Corey Wagner was able to come in to the team in the back half of the year and play with his energy, and Jye Amiss with the way he leads, while kicking 36 goals for the season.
It is pleasing that there are so many young players who are so dedicated to our group that they don't only want to improve themselves, but they want to lift the players around them too.
We also saw a lot of growth from our younger players.
Josh Draper had an amazing year. To debut in round 2 after injuries in our backline and generally keep his spot throughout the year – it's no easy task playing full back, and he had some huge matchups throughout the year.
We knew that he was a great runner and hard trainer, but the way he turned that into performance on game day, to come in to a new Club and play every game is an incredible effort.
Finally, I got a little taste of the Freo faithful's life in the last month of the season watching from the sidelines.
The support from our fans has been so consistent, they've ridden the highs and lows with us.
I know they are disappointed with the way the season ended, and we are too, however, to have this year as our record-breaking membership season, it makes me so proud to represent those 62,237 members.
Keep sticking with us, keep believing because we love the support that we get every week.
We can't wait for a big 2025 with our fans alongside us.
LISA WEBB
I’m incredibly proud of what we achieved this year. Growth was a massive focus for us as we worked to bridge the gap between finishing 13th last year and competing with the top teams.
We made significant improvements, finishing fifth on the ladder and making it to the SemiFinal, which is really pleasing. As we saw from the loss to Adelaide, the top four is still very competitive, and we’ve got work to do to experience a deeper finals run next year. But overall, I’m very happy with the growth the group showed this year.
My first season as senior coach in 2023 was such a blur, and during my second season, I’ve learned so many lessons about how I want to build on this incredible group.
This year, many players stepped up in different roles, showing great flexibility across multiple lines.
I’m still learning and growing as a coach, but I’ve gained a better understanding of how to shape a cohesive team and build a strong coaching group, which I think we’ve achieved. We’re continuing to move in the right direction.
Through adversity, with several key individuals missing, other players stepped up and played important roles for the team.
I couldn’t be prouder of the group as a whole for their development.
Although it was difficult at times, it allowed our group to become more versatile and handle different pressures, which will serve us well moving forward.
Our list hadn’t experienced finals in recent years, so getting that exposure, particularly for some of the younger girls, was incredible.
There’s no magic potion for next year. Even with players returning, we need to collectively get better, not just to improve our game but also to bridge the gap between us and the top four.
I’m incredibly proud of Ange Stannett for her first year as captain. It’s not easy to lead while dealing with an injury and missing the entire season, but she consistently put the team before herself.
We’re really looking forward to seeing her back on the field because she’s learned so many valuable lessons in her role this year.
She’s been a great sounding board for the players, providing a unique insight into the game from the sidelines.
Ange stayed engaged during matches, offering vital communication on game day, and she worked closely with our coaching group during the week. She’s highly respected by everyone, and has done a fantastic job in what was a challenging time.
Webb has been senior coach for a total of 23 games throughout 2023-24, with a record of 13 wins and 10 losses.
Above: Kath Loughnan (left) Lisa Webb (centre) and captain Ange Stannett (right) at the 2024 Doig Medal Presentation Dinner. Right: Webb shares a moment with her son Leo and defender Emma O'Driscoll after winning the elimination final against Essendon.
Having three players, Aisling McCarthy, Mim Strom, and Emma O’Driscoll, make the AFL All Australian team was an amazing reward for their seasons.
We also had several players who weren’t far off. Seeing those girls step up massively was incredibly pleasing, and their efforts rubbed off on the rest of the team.
Having a ruck, a forward, and a defender make the All Australian team is significant for us because it means we have leaders across all lines whose experience will benefit the entire group.
I’d like to give credit to our recruitment team, particularly Darren Fry.
They do a fantastic job with list management, building strong relationships with players, understanding their motivations, and helping them develop their skills.
We put a lot of thought into who we brought into the club, and culturally, we knew Aisling McCarthy, Gabby Newton, and Ash Brazill were exceptional people who would also contribute strongly on the field.
Our most recent draftee, Holly Ifould, unfortunately didn’t get on the field this season due to setbacks, but she fit seamlessly into the group. This shows that we’re targeting the right people to build our Club’s culture and success.
As the season ends, we’ve had to say goodbye to a few players.
To be honest, they’ve been incredible for us. They’ve always shown up with a smile, worked hard, and made our team a better place.
Unfortunately, every year we have to make changes, but these players never shied away from challenges and always held their heads high.
We’re lucky to have had them as part of our journey, and while it’s sad to see them go, we wish them all the best for the future.
Looking to next year, I’m already excited about getting back to work.
It’s clear where we’re heading and what we need to do to achieve our goals.
That’s the beauty of this group, we’re always finding ways to improve.
We have a stable team, a fantastic leadership group, and a strong coaching group that I’m proud to work with.
We’re on the right track, and after some rest and a fresh start, I believe we can continue pushing for our first-ever premiership.
Looking back on our season, I feel proud of how we were able to work through many challenges and adversity, given the changes we faced on the field.
To go from 13th in 2023, to 5th this year was massive in terms of growth. It speaks to our on-field leadership, but more importantly, the approach from the girls to really knuckle down, understand their roles, and buy into our game plan and trademark.
It didn’t matter who came in on game day; we all knew what was expected, and we had people step up all over the ground.
To be able to gain two games of finals experience was fantastic. Obviously,
we would have liked to go all the way, but getting that experience into our group, especially since we hadn’t played finals in a few years, is really important moving forward.
The growth and maturity we saw in key moments of games was evident this year. Our game sense was better, along with our decision-making and problem-solving. We dropped a few crucial games, but we also had some significant moments—coming from behind, being down at three-quarter time, and still getting the job done. It’s been a massive season for us.
"The
Travel is a factor for us here in the West, so to go undefeated on the road during the home and away season was a credit to the girls’ professionalism and the way we go about our business. We want to make that same effort at home in the future, really making Fremantle Oval our fortress.
I felt honoured and grateful to continue playing the role of captain for the team, even though I was sidelined for the entire season.
approach from the girls to really knuckle down, understand their roles, and buy into our game plan and trademark."
Being able to stay involved, stay connected, and try to add value to the team has been something I’ve really enjoyed this year. Obviously, I would’ve preferred to be out on the field with the girls, but my role on the bench on game day allowed me to see my teammates in a different way and gain a wider perspective. I found a different level of appreciation for them. Normally, you’re in the trenches, getting your hands dirty,
but having those different conversations and watching them go about their business was incredibly rewarding.
I think that’s been another big area of growth for our team this year, more people sharing their voices, ideas, making decisions, solving problems, and having input.
Every single one of the girls in the leadership group brings something so different to the team. We’ve all had different experiences, perspectives, and approaches, but from the very start of the season, we were clear about buying into the same goals. The group has relied on everyone’s strengths at different stages throughout the year.
Our backline already has a few key leaders in Ash Brazill, Emma O’Driscoll, and Laura Pugh, and we know what they bring—they are reliable and consistent.
Then there are players who might not get the external spotlight, like Phil Seth (when she goes down there), and Madi Scanlon. They play massive roles for us. They may not always get the recognition, but they are crucial to our "brick wall" defence. Our defence held up in games very strongly this year, so massive credit to the entire defensive unit.
In the midfield, it was awesome to see some new additions Aisling McCarthy and Gabby Newton, who were incredible. Then, of course, we had experienced players like Dana East, Hayley Miller, and Meg Kauffman, all led by Mim Strom, who took her game to another level this year. The growth of the midfield group as a whole was a joy to watch. Every player brings different strengths, whether it’s physicality or leadership, and we became more consistent gameto-game.
Our forward line was fantastic in how they approached each week. We saw a lot of movement through that area this year. Áine Tighe was taken out early in the season due to injury, which required some adjustments, but it was exciting to see other players step up, play off instinct, and bring their own flair. Ebony Antonio grew in confidence, playing some of her best footy. The small forwards got to work, and we saw great growth in Amy Mulholland—not just in her craft but in her leadership as well. Then there’s young Tunisha Kikoak, who grabbed her opportunity with both hands—it was great to see.
It wasn’t always perfect across all lines, but there were plenty of exciting moments. I think we’ve laid some really solid foundations to build on.
One moment that stands out was our come-from-behind win against Melbourne in week four. We were four goals down at one stage, but from my spot on the bench, the belief in the playing group was always there. You could feel it in how everyone communicated and reset before going back out. This was especially impressive since, the week before, we’d played Adelaide, and things hadn’t gone our way. To respond the way we did, was a significant moment for us.
We want to take things to another level next year. Finals footy is where we want to be, and we aim to go all the way. The focus during the off-season will be to take time, recover, and reset, so when we come back, we’ll get straight to work. Lisa Webb and the coaching group have been clear that success isn’t about individuals. We all have areas to improve, and we have a dedicated and committed group ready to put in the effort.
It’s a tough time now, knowing that not everyone will be here next year. It takes a full squad to get as far as we did, and we’ll miss those who move on to their next chapter. We wish them all the best and can’t thank them enough for their commitment on and off the field.
Round 1
SUNDAY 17 MARCH / 3:50 pm
OPTUS STADIUM, WHADJUK ↗
Goals AMISS 4
Disposals SERONG 46
Marks RYAN 10
Tackles YOUNG 10
Brownlow SERONG 3, RYAN 2, JACKSON 1
Injuries McDonald (knee), Worner (head knock), Cox (hamstring)
Umpires Heffernan, Wallace, Williamson, Young Crowd 40,604
Fremantle kicked off 2024 with an impressive 23-point win over the Lions. The win however came at a cost with second half injuries to Brennan Cox (hamstring), Oscar McDonald (knee) and Karl Worner (concussion). Brisbane kicked the first four goals of the game, before a resilient and gritty Fremantle kicked two goals to end the first term. From there it was one way traffic as the new look midfield featuring Hayden Young (24 disposals, 10 tackles) and the return of Nat Fyfe (21 disposals, six clearances) took control of the game and Fremantle piled on nine consecutive goals. Jye Amiss (four goals) and Josh Treacy (three goals) looked impressive, but the day was highlighted by Caleb Serong as he gathered 46 disposals, breaking the Club’s disposal record count.
Round 2
SATURDAY 23 MARCH / 1:45 pm
MARVEL STADIUM, WURUNDJERI ↗
Goals BANFIELD, FREDERICK, JACKSON, TREACY 2
Disposals SERONG 35
Marks AISH 9
Tackles SWITKOWSKI 9
Brownlow SERONG 3, BRAYSHAW 1
Injuries NIL
Umpires Birch, Deboy, Haussen, Rebeschini Crowd 17,589
Debut JOSH DRAPER
Fremantle came from behind at Marvel Stadium to secure a 26-point win over North Melbourne. Trailing by 32 points midway through the second term, Fremantle kicked nine consecutive goals and held off a late push from the Kangaroos to start the season 2-0. Caleb Serong (35 disposals, eight clearances) backed up his round one performance, but it was Luke Jackson (24 disposals, two goals, and seven clearances) who stole the show. Three of the last four goals before half time came courtesy of Michael Frederick, Sam Switkoswki and Jackson to reduce the margin. Fremantle then kicked the first seven goals of the third quarter, and didn’t look back as they started the season 2-0 for the first time since 2015.
FRIDAY 29 m ARCH / 4:30 pm
OPTUS STADIUM, WHADJUK ↗
SATURDAY 6 A p RIL / 2:50 pm
ADELAIDE OVAL, KAURNA ↗
Goals AMISS, TABERNER, WALTERS 2
Disposals YOUNG 32
Marks RYAN 10
Tackles YOUNG 7
Brownlow YOUNG 3, PEARCE 2, RYAN 1
Injuries
Umpires Deboy, Dore, Haussen, Rebeschini Crowd 51,037
A scrappy affair on Good Friday saw Freo walk away 35-point winners against Adelaide in front of a record non-RAC-Derby crowd at Optus Stadium. Fremantle kicked four unanswered goals in the final term, while an in-form defence restricted Adelaide to just four goals for the game. Hayden Young (32 disposals, seven tackles, eight clearances) played his best game to date after his move to the midfield late last year. Michael Walters (21 disposals, two goals) was pivotal in the first half while the game was in the balance. Defensive duo Luke Ryan (27 disposals, 10 marks) and Alex Pearce (13 disposals, five marks) dominated the airways as they kept the formidable key forward combination of Tex Walker and Darcy Fogarty to just three points combined.
Goals EMMETT 2
Disposals BRAYSHAW 38
Marks AISH, BRAYSHAW, CLARK, FYFE, SHARP 7
Tackles YOUNG 9
Brownlow SERONG 3, BRAYSHAW 1
Injuries NIL
Umpires Heffernan, O’Gorman, Stevic, Whetton Crowd 43,158
Fremantle travelled to Adelaide for the first of two consecutive games in South Australia, picking up their first loss of the season during Gather Round, narrowly going down to Carlton by 10 points. In a low scoring affair, Fremantle led for the majority of the game before three late Carlton goals stole the victory from the jaws of defeat. Fremantle dominated the midfield battle winning clearances 44-27 as Andrew Brayshaw (38 disposals, seven tackles), Caleb Serong (26 disposals, nine clearances) and new recruit Jeremey Sharp (29 disposals, seven marks) racked up the numbers. Unfortunately, the centre dominance wasn’t converted into scoreboard pressure as a valiant Fremantle defence eventually succumbed to Carlton’s late surge.
SATURDAY 13 APRIL / 7.00 pm
SATURDAY 20 A p RIL / 6:10 pm
ADELAIDE OVAL, KAURNA ↗
OPTUS STADIUM, WHADJUK↗ Round 5
Goals TREACY 3
Disposals SERONG 29
Marks RYAN 11
Tackles BRAYSHAW, FYFE, YOUNG 6
Brownlow RYAN 2
Injuries
Umpires Deboy, Hosking, Howorth, Toner
Crowd 35,658
For consecutive weeks Fremantle played in Adelaide, this time against Port Adelaide who snatched a narrow three-point victory after trailing for majority of the match. Fremantle’s backline once again held strong, restricting Port to just seven goals for the match before contested marks from Charlie Dixon and Jason Horne-Francis inside 50 with less than five minutes to play gave the host the lead. Midfield pair Caleb Serong (29 disposals, nine clearances and eight inside 50s) and Hayden Young (27 disposals, six tackles) gave Fremantle first look out of the middle, winning the clearance battle 40-31. Josh Treacy’s impressive start to season 2024 was on full display as the young key forward kicked three goals within the space of five minutes in the second quarter.
Goals JACKSON, STURT, TREACY 2
Disposals BRAYSHAW, SERONG 27
Marks PEARCE 10
Tackles SERONG 6
Injuries NIL
Umpires Brown, Chamberlain, Dore, Haussen
Crowd 54,473
Milestone BRANDON WALKER 50 GAMES
RAC Derby 58 was one to forget for Fremantle, with crosstown rivals West Coast securing a 37-point victory. The Eagles got the jump on Freo, breaking through the defensive lines to kick seven unanswered goals during the second quarter and give the hosts a 41-point lead. Dual Brownlow Medallist Nat Fyfe (26 disposals, 13 clearances), and speedster Jordan Clark (24 disposals, six rebounds) tried to propel Fremantle forward but were fighting an uphill battle. The Eagles led by 64 points going into the last quarter as a late surge of goals from Josh Treacy, Michael Walters, Sam Sturt and Luke Jackson reduced the margin to 37 points.
SATURDAY 27 A p RIL / 5:40 pm
OPTUS STADIUM, WHADJUK ↗
SUNDAY 5 m AY / 1.00 pm
MCG, WURUNDJERI ↗
Goals BANFIELD, TREACY 3
Disposals FYFE, SERONG 37
Marks AISH 12
Tackles DARCY 8
Brownlow FYFE 3, SERONG 2, BANFIELD 1
Injuries Draper (hamstring)
Umpires Deboy, Donlon, Fry, Power
Crowd 45,931
Milestone SEAN DARCY
100 GAMES
Debut PATRICK VOSS, COOPER SIMPSON
Back in front of the home fans after four weeks, Fremantle snapped its losing streak with a commanding 24-point victory over the Bulldogs. Cooper Simpson (six disposals, two tackles, one goal assist) and Patrick Voss (11 disposals, five marks, one goal) made their AFL debuts, both showing positive signs and having an impact on the game. Fremantle’s win was largely propelled by Nat Fyfe’s return to elite form as he gathered a season high 37 disposals, releasing teammates into space with clean hands. Caleb Serong continued his blistering start to the season breaking the Club’s alltime clearance record with 17 to accompany his 37 disposals. The game was alive through tense moments of the final quarter before Bailey Banfield’s back-to-back goals secured the win.
Goals TREACY 4
Disposals RYAN 39
Marks RYAN 15
Tackles BRAYSHAW 7
Brownlow YOUNG 3, BRAYSHAW 2, RYAN 1
Injuries Darcy (calf)
Umpires Brown, Donlon, Dore, Heffernan Crowd 32,252
A dominant Fremantle outfit outclassed the Tigers at the MCG to prevail 54-point winners. A resilient Tiger defence battled valiantly to deny opportunities close to goal for the travelling side, however the dam wall broke as Freo kicked seven goals in the final quarter. Luke Ryan (39 disposals, 15 marks) was impenetrable in defence, breaking his career-high disposal count. The Tigers kicked the first goal of the game, but Fremantle controlled the tempo with Richmond not registering another major until the third term. Hayden Young’s (30 disposals, two goals) transition to the midfield saw his best game of the year-to-date as he helped Fremantle dominate the midfield battle and clearance count 36-16. Josh Treacy (four goals, five marks) kicked his career-high goal tally.
FRIDAY 10 m AY / 6:30 pm
OPTUS STADIUM, WHADJUK ↗
SATURDAY 18 m AY / 7:30 pm
MARVEL STADIUM, WURUNDJERI ↗
Goals SHARP 2
Disposals SERONG 34
Marks SHARP 10
Tackles BRAYSHAW 6
Umpires Broadbent, Dore, Mollison, Stevic Crowd 19,265 KEY
Injuries NIL
Umpires Gavine, Gianfagna, Johanson, Meredith Crowd 46,198
In an emotion-filled game, Fremantle faced Sydney at Optus Stadium as the Club played tribute to late former player Cam McCarthy. Fremantle, coming off consecutive victories, aimed to assert themselves against the league leaders on home turf. Andrew Brayshaw (25 disposals, six tackles, five clearances) stood out for Fremantle, demonstrating his adaptability. Despite Freo’s efforts and the support of the home crowd, the team struggled to contain the Swans. Inaccuracy in front of goal hurt the home side as they kicked four majors to accompany 15 behinds after sending set shots wide. Young winger Jeremy Sharp impressed with his two goals and 28 disposals, but it was not enough as Sydney walked away 48-point victors.
Goals AMISS, O’MEARA 2
Disposals SERONG 30
Marks RYAN 13
Tackles CLARK, YOUNG 8 Brownlow JACKSON 3, YOUNG 2, SERONG 1
Injuries Frederick (concussion)
Walyalup grounded out an important 17-point win over a resilient Euro-Yroke (St Kilda) to give the Club their sixth win of the season. It was yet again a battling day in front of goal for Walyalup as the Club kicked 18 behinds as a suffocating Euro-Yroke defence eventually crumbled after consistent turnover pressure. A slow first half saw Walyalup finish strong kicking four of the final five goals of the game to secure a hard fought four points. Star midfielder Caleb Serong (30 disposals, nine clearances) continued his sensational run of form, while Jordan Clark (29 disposals, 723 metres gained) surged Walyalup forward with his pace off half back.
FRIDAY 24 m AY / 6:10 pm
OPTUS STADIUM, WHADJUK ↗
SUNDAY 2 JUNE / 12:30 pm
TIO TRAEGER PARK, ARRERNTE ↗
Goals BANFIELD 3
Disposals CLARK 35
Marks RYAN 11
Umpires Johanson, Mollison, O’Gorman, Williamson Crowd 6,109 KEY
Injuries NIL
Umpires Broadbent, Fleer, Nicholls, Stevic Crowd 54,035
Tackles SERONG 11
Brownlow CLARK 2, BRAYSHAW 1
A late surge from Walyalup saw the Club clinch a thrilling draw against 2024 premiers Collingwood in front of a packed Purple Army at Optus Stadium. Trailing by as much as 25 points as time-on approached in the final term, Walyalup kicked four straight goals late in the game to secure the draw. Captain Alex Pearce drifted forward from defence in a rare occasion to cut the margin to just one-point with only his fifth goal of his 122-game career. Jordan Clark (35 disposals, eight marks) was instrumental in propelling Walyalup forward, while Bailey Banfield’s equal game-high three goals (including two in the final term) helped secure the two points.
Goals AMISS 4
Disposals CLARK 36
Marks RYAN 18
Tackles YOUNG 6
Brownlow SERONG 3, CLARK 2, YOUNG 1
Injuries NIL
Fremantle defeated Melbourne by 92 points in Alice Springs in its final game before the bye. The Demons came out the blocks fast, kicking the opening two goals before Freo took control of the contest, kicking 22 of the next 27 majors. It was a goal frenzy for the forwards as Jye Amiss, Michael Walters, Josh Treacy and Luke Jackson each kicked three or more goals. Meanwhile Fremantle’s backline was ruthless, giving up only 49 points with Jordan Clark (36 disposals, 15 marks, one goal) continuing his red-hot form to put up his career best game to date. Clark’s defensive partner in crime Luke Ryan (28 disposals, 18 marks) also had the ball on a string as he gathered career-high marks.
SATURDAY 15 JUNE / 1:45 pm
MARVEL STADIUM, WURUNDJERI ↗
SUNDAY 23 JUNE / 2.00 pm
OPTUS STADIUM, WHADJUK ↗
Goals BANFIELD, STURT 3
Disposals SERONG 28
Marks CLARK 7
Tackles YOUNG 6
Injuries Chapman (hamstring awareness) replaced by Worner, Walters (hamstring)
Umpires Bailes, Rodger, Rosebury, Williamson
Crowd 21,79
Round 14 proved to be challenging for Fremantle as they faced a dominant Western Bulldogs at Marvel Stadium. Coming off the bye, Freo struggled to contain the Bulldogs' potent offense. The home team, led by Marcus Bontempelli, took control of the game early and led at every break. Fremantle's defence was put under immense pressure throughout the match, eventually succumbing to the Bulldog’s pressure. To add to a disappointing day, veteran forward Michael Walters was subbed out of the game in the second quarter with a hamstring injury. Hayden Young (26 disposals, seven clearances, six tackles) and Caleb Serong (28 disposals, nine clearances) were among the best for Freo in a tough outing.
Goals YOUNG 3
Disposals BRAYSHAW 32
Marks CLARK, TREACY 7
Tackles BRAYSHAW, SWITKOWSKI 8
Brownlow BRAYSHAW 3, SERONG 2, YOUNG 1
Injuries Pearce (forearm)
Umpires Brown, Fisher, Mollison, Whetton
Crowd 40,637
Milestone JOSH TREACY 50 GAMES
Debut HUGH DAVIES
Fremantle showcased their resilience and skill, securing a hardfought 20-point win over Gold Coast. Despite a challenging start, Freo rallied with a dominant second quarter and maintained the momentum throughout the second half. The team's trademark defensive pressure and efficient ball movement were on display, with midfield trio Hayden Young (24 disposals, 12 score involvements, three goals), Andrew Brayshaw (32 disposals, eight clearances), and Caleb Serong (29 disposals, seven clearances) leading the charge. Josh Treacy (12 disposals, seven marks, two goals) made a significant impact in his 50th game, while Sean Darcy (39 hit outs, 20 disposals) dominated with a career-best 12 clearances.
Round 16
SATURDAY 29 JUNE / 1:45 pm
SCG, GADIGAL ↗
KEY STATS
Goals AMISS, STURT 3
Disposals RYAN 26
Marks WAGNER 10
Tackles SERONG 7
Brownlow SERONG 2, DRAPER 1
OVERVIEW
Injuries NIL
Umpires Bailes, Broadbent, Findlay, Johanson
Crowd 35,477
In a thrilling clash, Fremantle edged out Sydney by one point to claim a dramatic victory at the SCG. Freo showcased a relentless attacking style, which saw them build a game-high 32-point lead early and maintain the lead for the entire contest. Caleb Serong (23 disposals, eight clearances, seven tackles) and Jye Amiss were pivotal, with the young forward kicking two crucial goals before half-time. The game reached a nail-biting climax when Sydney's Logan McDonald missed a set shot to win the game after the siren, sealing Fremantle's biggest win of the year as they snapped the ladder-leaders 10-game winning streak. Injured captain Alex Pearce encapsulated the tension of the match’s ending, calling it a "heart attack" moment for fans and players alike.
Round 17
SATURDAY 6 JULY / 6:10 pm
OPTUS STADIUM, WHADJUK ↗
KEY STATS
Goals TREACY 5
Disposals BRAYSHAW 35
Marks TREACY 9
Tackles JACKSON 9
Brownlow BRAYSHAW 3, TREACY 2, YOUNG 1
OVERVIEW
Injuries Darcy (concussion), Draper (corked leg)
Umpires Dalgleish, Fry, Howorth, Power Crowd 42,690
Fremantle delivered a commanding performance to defeat the Tigers by 51 points in round 17. Josh Treacy was a standout, kicking a career-high five goals. Treacy looked like a man on a mission leading well up the ground taking strong marks, laying big tackles, and drawing the ball inside 50 to kick three of the Club’s first four goals. Despite a lacklustre second quarter, Fremantle rallied in the second half to dominate the game. Andrew Brayshaw also shone with a game-high 35 disposals. The win, however, came at a cost, with key players Sean Darcy (concussion) and Josh Draper (corked leg) sustaining injuries. Nonetheless, Fremantle's depth and resilience ensured a significant and morale-boosting victory in Justin Longmuir’s 100th match as senior coach.
Round 18
SATURDAY 13 JULY / 1:45 pm
UTAS, PALAWA ↗
Goals BANFIELD 2
Disposals BRAYSHAW 23
Marks CHAPMAN, CLARK, DRAPER, SHARP 9
Tackles YOUNG 8
Injuries NIL
Umpires Gavine, Gianfagna, Stevic, Wallace Crowd 11,146
Fremantle travelled to Tasmania to take on an in-form Hawthorn side and were unable to back up their impressive performance against Richmond, being defeated by 13 points. Despite leading for a large portion of the final term, Fremantle couldn’t repel the Hawks pressure, being outscored by 23 points in the final term. Andrew Brayshaw (23 disposals), Caleb Serong (seven clearances) and Hayden Young (eight tackles) led from the front as they battled it out with the Hawks midfield unit, but the home side proved too strong for Fremantle as they struggled to find fluidity going forward.
Round 19
SUNDAY 21 JULY / 1:20 pm
OPTUS STADIUM, WHADJUK ↗
Goals AMISS, WALTERS 4
Disposals BRAYSHAW 41
Marks TREACY 12
Tackles SERONG 5
Brownlow SERONG 3, BRAYSHAW 2, YOUNG 1
Injuries Pearce (arm) Umpires Gianfagna, Hosking, Meredith, Toner Crowd 42,215
Milestone LUKE RYAN 150 GAMES
Fremantle hosted Melbourne for their second meeting of the season, responding strongly for the Club's 22nd Starlight Purple Haze Game, presented by South32. Andrew Brayshaw (41 disposals, six inside 50s) and Hayden Young (28 disposals, 11 inside 50s) dominated the midfield, supplying ample opportunities for Josh Treacy (12 marks, three goals) who produced another strong performance, while Michael Walters and Jye Amiss each kicked four. Fremantle started strong, winning the first 14 clearances and leading by 21 points at the first break after keeping the Demons goalless. They maintained their momentum, ultimately securing the Club’s second 50-plus point victory over the Demons for the year.
Round 20
SATURDAY 27 JULY / 6:10 pm
OPTUS STADIUM, WHADJUK ↗
KEY STATS
Goals EMMETT, FREDERICK, TREACY 3
Disposals BRAYSHAW 36
Marks FREDERICK, SHARP, TREACY 5
Tackles YOUNG 12
OVERVIEW
Brownlow SERONG 3, BRAYSHAW 2
Injuries NIL
Umpires Dalgleish, Heffernan, Rebeschini, Wallace
Crowd 56,536
Fremantle showcased resilience in their emphatic 35-point victory over cross town rivals West Coast in the Round 20 RAC Derby. Despite trailing by 20 points early in the second quarter, the playing group rallied, kicking 11 of the last 13 goals to secure the win. Caleb Serong was instrumental, earning his third career Glendinning-Allan Medal with 32 disposals and a match-high 10 clearances. Josh Treacy, Michael Frederick, and Tom Emmett each kicked three goals as the forward unit capitalised on the dominance of the midfield group. It was a strong performance, marking the Club’s sixth 100-point game of the season.
Round 21
SUNDAY 4 AUGUST / 3:20 pm
MCG, WURUNDJERI ↗
Goals AMISS 4
Disposals BRAYSHAW 33
Marks RYAN 9
Tackles YOUNG 7
Brownlow BRAYSHAW 3, AMISS 1
Milestone CALEB SERONG 100 GAMES KEY STATS
OVERVIEW
Injuries NIL
Umpires Gianfagna, Hosking, Stephens, Williamson
Crowd 34,381
Fremantle gave up a 25-point lead early in the final quarter to fall to Essendon by one point at the MCG. They came from behind at quarter time to lead by 13 points at the main break. Another surge in the third term extended the lead as Fremantle controlled the game, most noticeably in the middle where Freo won the clearance count 12-2. Jye Amiss (four goals) made his mark felt and with his second goal of the final term to break a run of five consecutive goals from the Bombers, the young key forward levelled scores again. A swift centre clearance and score from Essendon ultimately broke Fremantle hearts on the road.
Round 22
SATURDAY 10 AUGUST / 2:35 pm
OPTUS STADIUM, WHADJUK ↗
Round 23
SATURDAY 17 AUGUST / 1:45 pm
ENGIE STADIUM, WANGAL ↗
Goals SERONG 3
Disposals RYAN 36
Marks RYAN 15
Tackles SERONG 5
Debut LIAM REIDY KEY
Brownlow SERONG 3, RYAN 1
Injuries NIL
Umpires Findlay, Meredith, Rodger, Rosebury
Crowd 50,600
Milestone JORDAN CLARK
100 AFL GAMES
Fremantle celebrated the Club’s annual Retro Round at Optus Stadium but were jumped early by a travelling Geelong side, who kicked the first four goals before Jordan Clark, in his 100th AFL game, brought the margin back to 13 points at the first break. The home side fought hard to gain ascendancy across the ground, led by Luke Ryan (36 disposals, 15 marks), who consistently launched the team’s attack from the back half. The home side held a four-point lead at three-quarter time, but the two final goals of the game to Geelong put the game to bed.
Goals FREDERICK 3
Disposals BRAYSHAW 41
Marks AMISS, CHAPMAN 7
Tackles CLARK, SWITKOWSKI 6
Brownlow BRAYSHAW 2
Injuries NIL
Umpires Broadbent, Dore, Hosking, Power
Crowd 10,801
In another tight contest, Fremantle went down to the Giants by nine points. Andrew Brayshaw (41 disposals, nine clearances) was relentless across the ground, while Sam Switkowski's pressure (six tackles) set a physical tone for Fremantle as they led at half time. Freo never stopped fighting and were within eight points at the final break. Ruckman Liam Reidy made his AFL debut, securing 31 hit outs, helping Fremantle win the clearance count 45-44. However, it wasn't enough, with the Giants outshining the travelling side.
Round 24
SUNDAY 25 AUGUST / 4:10 pm
OPTUS STADIUM, WHADJUK ↗
KEY STATS
Goals VOSS 2
Disposals BRAYSHAW 33
Marks BRAYSHAW, SHARP 7
Tackles SERONG 10 Brownlow BRAYSHAW 2
OVERVIEW
Injuries Young (calf )
Umpires Broadbent, Fleer, Foot, Stevic Crowd 45,322
In a high-stakes clash at Optus Stadium, Fremantle fell to Port Adelaide by 20 points. Despite an intense start, with early goals from Jye Amiss and Nathan O'Driscoll, Fremantle couldn't maintain their momentum. They led by eight points at the first break but struggled with accuracy, kicking 2.6 in the second quarter. Port Adelaide's relentless pressure and cleaner execution under pressure proved decisive, with the visitors putting an end to Fremantle’s finals hopes.
1
SAM STURT
FORWARD
Date of Birth 12/05/2000
2024 Games 13
Career Games 31
2024 Goals 21
Career Goals 43
4
SEAN DARCY
RUCK
Date of Birth 12/06/1998
2024 Games 12
Career Games 110
2024 Goals 6
Career Goals 44
7
NATHAN FYFE
MIDFIELDER
Date of Birth 18/09/1991
2024 Games 22
Career Games 240
2024 Goals 5
Career Goals 178
2
JAEGER O’MEARA
MIDFIELDER
Date of Birth 23/02/1994
2024 Games 22
Career Games 186
2024 Goals 8
Career Goals 85
5
HEATH CHAPMAN
DEFENDER
Date of Birth 31/01/2002
2024 Games 16
Career Games 42
2024 Goals 1 Career Goals 2
8
ANDREW BRAYSHAW
MIDFIELDER
Date of Birth 08/11/1999
2024 Games 23
Career Games 146
2024 Goals 7
Career Goals 50
3
CALEB SERONG
MIDFIELDER
Date of Birth 09/02/2001
2024 Games 23
Career Games 103
2024 Goals 11
Career Goals 30
6
JORDAN CLARK
DEFENDER
Date of Birth 16/10/2000
2024 Games 23
Career Games 102
2024 Goals 3
Career Goals 22
9
RUCK
JACKSON
Date of Birth 29/09/2001
2024 Games 23
Career Games 98
2024 Goals 21
Career Goals 73
MICHAEL WALTERS
FORWARD
Date of Birth 07/01/1991
2024 Games 17
Career Games 239
2024 Goals 17 Career Goals 365
LUKE RYAN
DEFENDER
Date of Birth 06/02/1996
2024 Games 23
Career Games 155
2024 Goals 0 Career Goals 3
WILL BRODIE
MIDFIELDER
Date of Birth 23/08/1998
2024 Games 0 Career Games 54
2024 Goals 0 Career Goals 10
JAMES AISH
DEFENDER
Date of Birth 08/11/1995
2024 Games 20
Career Games 183
2024 Goals 0 Career Goals 33
JEREMY SHARP
MIDFIELDER Date of Birth 13/08/2001
2024 Games 23 Career Games 46
2024 Goals 10 Career Goals 17
TOM EMMETT
FORWARD Date of Birth 30/11/2001
2024 Games 13 Career Games 15
2024 Goals 7 Career Goals 11
HUGH DAVIES
KEY DEFENDER
Date of Birth 28/09/2004
2024 Games 2 Career Games 2
2024 Goals 0 Career Goals 0
ETHAN HUGHES
DEFENDER
Date of Birth 07/12/1994
2024 Games 6 Career Games 107
2024 Goals 0 Career Goals 6
JOSH CORBETT
KEY FORWARD Date of Birth 23/04/1996
2024 Games 0 Career Games 41
2024 Goals 0 Career Goals 36
MATTHEW TABERNER
COOPER SIMPSON
FORWARD
Date of Birth 13/02/2005
2024 Games 2
Career Games 2
2024 Goals 0 Career Goals 0
MICHAEL FREDERICK
FORWARD
Date of Birth 17/05/2000
2024 Games 20
Career Games 78
2024 Goals 23
Career Goals 86
JOSH TREACY
KEY FORWARD
Date of Birth 04/08/2002
2024 Games 20
Career Games 56
2024 Goals 45 Career Goals 74
NATHAN O’DRISCOLL
MIDFIELDER
Date of Birth 17/05/2002
2024 Games 2 Career Games 24
2024 Goals 1 Career Goals 12
OLLIE MURPHY
KEY DEFENDER
Date of Birth 16/09/2005
2024 Games 0 Career Games 0
2024 Goals 0 Career Goals 0
BRENNAN COX
KEY DEFENDER
Date of Birth 13/08/1998
2024 Games 9 Career Games 111
2024 Goals 1 Career Goals 31
BRANDON WALKER
DEFENDER
Date of Birth 17/10/2002
2024 Games 19
Career Games 64
2024 Goals 1 Career Goals 2
COREY WAGNER
DEFENDER
Date of Birth 23/03/1997
2024 Games 12
Career Games 40
2024 Goals 0 Career Goals 6
JOSHUA DRAPER
KEY DEFENDER
Date of Birth 08/02/2004
2024 Games 20 Career Games 20
2024 Goals 0 Career Goals 0
Caleb Serong was crowned the 2024 Doig Medallist after an outstanding season that saw the young star again cement himself as one of the best midfielders in the competition.
The Doig Medal Presentation Dinner in September followed in similar vein to 2023, with standout favourite Serong (240 votes) edging out last year’s runner up and great mate Andrew Brayshaw (231 votes) by nine votes
It marks consecutive years that Serong and Brayshaw have finished first and second in the medal count.
Serong's honour is the first time a Fremantle player has achieved the back-to-back feat since Nathan Fyfe won the Doig Medal in 2013 and 2014.
Serong joins Club legends Fyfe, Peter Bell and Matthew Pavlich as the only players to ever win consecutive Doig Medals.
It caps a sensational individual season for Serong which saw the 23-year-old finish the home and away season sixth in the league for total disposals, sixth for contested possessions and third for clearances.
The young star’s season culminated in a second All Australian selection (first time named onfield) and his third Glendinning-Allan Medal (equal second all-time), awarded for best afield in a RAC Derby.
Senior Coach Justin Longmuir praised Serong’s season and his leadership, at times captaining the side in the absence of Alex Pearce.
“It’s a testament to the work he puts into his game,” Longmuir said.
“Consistency doesn’t come on game day, it comes from trying to look for areas you can improve on week in, week out.
“We’ve seen that from Caleb since he came to the Club, he’s been able to evolve in every aspect of his game to be one of the best midfielders in the competition.
“He was able to evolve as the year went on too. At the start of the season, he was dominant with how many possessions and clearances he was winning.
“Then he started getting some attention towards the backend and he dealt with that.
“If he wasn’t getting a heap of the ball, he was making sure he was able to manipulate the tag to be able to help his teammates influence the game at a higher level.”
Brayshaw finished the home and away season in terrific form, averaging 31.8 disposals per game across the final 10 rounds of the year.
The runner-up placing for the 25-year-old is the second time he has finished second and the fifth time he has placed in the top five in his seven-year career.
Clockwise from top: Chris Sutherland, Caleb Serong and Anthony Doig. Jordan Clark and Paige McCarthy. Andrew Brayshaw and Lizzie Stock. Gabby Newton, Ange Stannett and Emma O'Driscoll. Lily Cooper and Brandon Walker. Bottom: Kath Loughnan and Justin Longmuir.
“If [Caleb] wasn’t getting a heap of the ball, he was making sure he was able to manipulate the tag to be able to help his teammates influence the game at a higher level.”
- Justin Longmuir
Midfielder Hayden Young polled 200 votes to secure his first top three Doig Medal finish, with Young’s transition out of defence to a full-time midfield role one of the Club’s season highlights.
A breakout season for key forward Josh Treacy resulted in the 195cm spearhead polling 185 votes to claim his first top five Doig finish after 45 goals from 20 appearances.
Sam Switkowski and Jordan Clark both gathered an equal 168 votes with Switkowski edging out Clark for fifth spot on a countback (Switkowski polling in 20 games, Clark polling in 19).
All Australian Luke Ryan (154 votes) finished seventh, ahead of Club captain Alex Pearce (144 votes), Luke Jackson (130 votes) and Brandon Walker (118 votes) to round out the top 10.
The count highlighted the core list of youth making a significant impact for the Club with six of the top 10 vote-getters aged under 25.
Josh Draper was recognised as Fremantle’s most promising young player, winning the Beacon Award, off the back of his 20 games in a key defensive role.
Alex Pearce was the Player’s Award recipient, voted by his teammates after a sensational second year as Club captain which saw the key defender unite the group on and off the field.
Josh Corbett was named Best Clubman for the second consecutive year despite being sidelined for the entire season due to undergoing a full hip replacement - recognising the impact he has made on the Club with his work across the community department and as an AFLW specialist coach.
The Club also recognised Luke Ryan, Gabby O’Sullivan, Kellie Black and Graeme Parker for their service to the Club, with all four inducted as Life Members of Fremantle.
Caleb Serong has won his second consecutive Doig Medal, taking out the count by nine votes over great mate Andrew Brayshaw, making Serong just the fourth Fremantle player ever to win back-to-back Doig Medals.
2024 Doig Medallist, Caleb Serong may have led at all three leaderboard checks, but the 23-yearold midfielder said achieving the ultimate team success was a driving factor in his performances.
“That’s all we build towards and all we work towards (winning the Club’s first premiership)," Serong said.
“It’s a team I’m super excited about… our best footy is definitely good enough.
“It hurts (not playing in finals) because we felt like we were ready to take on more this year, give more and show more, but that wasn’t meant to be.
“We are good enough to be playing at this time of year (finals) and just having so much confidence in that and I’ve never been more confident that this group is going in the right direction.
In a season which saw the 23-year-old star break the Club’s record for clearances (17) and disposals (46) in a single game, break the Club’s all-time record for most clearances (175) in a single season, and the AFL’s record for most consecutive games with 20-plus disposals, Serong said the individual accolades would not be possible without his teammates support.
“The talent we have in our four walls is amazing, but what gets me most excited is the character
"Our home crowds this year have been incredible. The passion, we feel it every week and believe me we are going to do everything we can to bring you (Fremantle Members) the success you deserve."
of those individuals that we have at our footy Club,” Serong said during his acceptance speech.
“The mentality and mindset to want to get better and never be satisfied not only on a team basis but on an individual basis is so exciting.
“That’s why I’m so confident that we are only going to get better from here and we are going to use this heartache as 'Moose' (Alex Pearce) put it, to our benefit and will fuel us going forward.”
In his winner’s speech, Serong made special mention of the Fremantle fans.
“Our home crowds this year have been incredible,” the dual Doig Medallist said.
“The passion, we feel it every week and believe me we are going to do everything we can to bring you the success you deserve.”
Serong joins Club legends Nat Fyfe, Peter Bell and Matthew Pavlich as the only other consecutive Doig Medal winners.
Josh Draper was awarded the Beacon Award as the Club's most promising player.
Draper made his AFL debut in round 2 against North Melbourne, quickly taking on one of the team’s most important roles, frequently matching up against some of the opposition’s best key forwards.
Playing 20 games throughout the season, Draper was instrumental in nullifying opponents such as Charlie Curnow and Joel Amartey.
One of the young key defender’s standout moments of the year came during his final-quarter heroics in the Club’s thrilling one-point win over the Swans at the SCG in round 16.
Even with a Fremantle list stacked with young talent, Draper stood out as an excitement machine with his athleticism and desire to improve.
The 20-year-old said that playing as many games as he did was a welcome surprise.
“I came into the season hoping to play one game. Due to unfortunate circumstances, I got my opportunity, but I’m forever grateful,” Draper said.
“Matching up on some of the best key forwards in the competition and trying to execute my role was great.
have been really good for me this season. I’m grateful to have them as leaders, and they’ve done a lot to help me progress my game.
“When I first came to the Club, Tendai Mzungu was running the Next Generation Academy (NGA), then it was taken over by Roger Hayden, which was great for me.
"I came into the season hoping to play one game. Due to unfortunate circumstances, I got my opportunity, but i'm forever grateful."
“Luke Ryan, Alex Pearce, Brennan Cox, and Oscar McDonald
“The NGA teaches you the skills to succeed on and off the field, and I’m very grateful to be a part of that.
“I want to say thank you to the Fremantle Football Club for giving me the opportunity this year, and particularly to the coaching staff, my teammates, and all the support staff. I love coming to work every week.
“I also want to say thank you to my family for supporting me through the highs and lows. I wouldn’t be where I am without you guys.”
After undergoing a full hip replacement and missing the entire 2024 AFL season, Josh Corbett didn’t let the injury setback take away his infectious personality and smile around the Club.
This was Corbett’s second consecutive Best Clubman Award since joining Fremantle from Gold Coast at the end of 2022.
The award was voted on by several departments across the Club, as well as the coaches and player leadership group, highlighting how much the retiring forward’s commitment and investment has been valued.
Corbett played a key role in helping develop the AFLW team through his position as a specialist coach and consistently dedicated his time to the Club’s community programs and events throughout the year.
The 28-year-old announced his retirement from AFL football at the conclusion of the 2024 season.
“I’m very honoured and very humbled to receive back-to-back awards,” Corbett said.
"One of the most special things a person can do going into work every day, is to be their authentic self."
“I’ve only been here for two years, but it feels like I’ve been here for 10, to be honest. It’s been fantastic.
“Something special that my wife and I were talking about with my retirement is, that one of the most special things a person can do going into work every day, is to be their authentic self.
“I’ve said this to a few of my close friends at the Club... for me to be welcomed with open arms for who I am is special. I’m nothing more than who I am, and for people to love my jovial side, my laughter, my banter, and my silliness is special for me.
“I can be a bit over the top sometimes, but it’s not a front—it’s just who I am, and I’m very grateful to be who I am.
“The locker room will be something I miss the most as a player. The little silly things in there and the day-to-day things... being in the system for six years, you become so accustomed to the routine of it all, and it will be hard to look back and try to adapt to the next stage of my life.
“I always told myself that when I retired, I was going to watch the boys do the three
one-kilometre time trials on day one just to confirm that retiring was the right decision, so I look forward to seeing the boys do that.
“To my wife and my family, the last 12 months have been some of the most challenging of my life. The hip replacement was a tough decision to go ahead with, and without your support, I certainly wouldn’t have been able to work through it all.
“To the football department, the staff, and I don’t like naming names, but I’ll give a special shoutout to James Grierson (Club Physiotherapist)... thank you so much mate for the year.
“The amount of work you did to help me reach some pretty silly goals that I wanted to get through. A special shoutout to Brennan Cox as well... we spent a lot of time sharing blood, sweat, and tears in the heat room together.
“Finally, to the rest of the staff... thank you for making these two years so enjoyable. The Fremantle community has left such a special place in my heart, and it will be a purple heart from now on.”
In his second season as AFL captain, Alex Pearce led from the front week in, week out, showcasing his brilliant ability to unite the playing group while playing at the highest level.
2024 saw Pearce experience a rollercoaster of emotions... from the highs of big wins, to being struck down by a significant forearm injury, and saying goodbye to former teammate and great mate Cam McCarthy, all while leading a young and vibrant team.
Before his injury, the 29-yearold defender was in outstanding form and was truly in contention for All Australian honours.
“It’s a huge honour. When you go out on the field, you want to play for your teammates, and we do a lot of work on what the Trademark and what the Club
means for everyone. When you step out there, you want to represent not only your teammates but the Club as well,” Pearce said.
“To get the votes from the playing group and to have their trust means a lot to me.
“It hasn’t been easy to turn the page on this season. The way the season went, there were so many good moments and a few lows, but the final month was really tough.
“Personally, for me, being on the sidelines waiting to get back and planning for that first final — with it obviously never coming — was hard.
“What I’m most proud of about the group is that we stuck together.
“Not being where we wanted to be — playing finals — we continued to stick together. It gives me a lot of faith and confidence that we are where we need to be, and the next chapter in our story will be a good one.
“I’d like to thank a few people who won’t be here next year. Matthew Boyd, who’s been our defensive coach for a while now and has worked closely with our group and particularly with me. He has helped a lot with my defensive craft and helped me become the player and leader I am today.
“Bob Murphy has been our head of leadership for the last few years and someone I’ve relied on to help me as a person and as a leader. He’s been such a great friend and has left a mark on this group and on me, so I really thank him for all his efforts, and I wish him all the best.
“Clearly, I’d like to thank my teammates who voted for this award. I love coming to work every day... it’s been such an amazing place to come to this year through some ups and downs personally, and the footy Club and my teammates have really helped me get through it and helped me get to where I am.
“I’d like to make special mention of a couple of teammates who won’t be here next year... guys I’ve spent 12 and 10 years with, Matt Taberner and Ethan Hughes. You’ve left a huge mark on the Club and on the playing group not only through your performances, but also as great people.
“They’ve been men who have scrapped and fought for everything in their careers, and they’ve been great teammates and great friends. I know they’ll live great lives post-footy.
“Thanks to the Freo family. We love coming out and performing for all of you, and like I said, we look forward to getting into it next year.”
"As far as significant moments go, I think the establishment of the women's team has completed us as a full family."
The Con Regan Medal is a prestigious award named after the Club’s inaugural football manager and West Australian football great, Con Regan.
The medal recognises an extraordinary and dedicated personal contribution to the Fremantle Football Club, beyond the competitive arena.
Recipients are considered outstanding individuals whose contributions to the Club demonstrate leadership and vision widely acknowledged by the broader football community.
Les Everett’s contribution to the Fremantle Football Club is both extraordinary and enduring.
Over the past 30 years, Everett has shown unwavering commitment and service to the Club in various roles, including as the founding editor of Docker Magazine and an inaugural member-elected director of the Club’s board.
As a writer, photographer, and sports historian, his iconic work has provided deep insights into the Club’s history and captured memorable moments, such as the famous image of seven Indigenous Fremantle players standing together before a game in 2003.
His dedication also extends to the 20-year history book he authored for the Club and his contribution to, The Fibre of Freo, the Club’s 30 year jumper history book.
“I’m well aware of the award, and I know all of the previous winners and what they’ve done,” Everett said.
“To be thought of in the same breath as them makes me very proud.
“There are a couple of things that have happened that have been really important in the Club’s history.
“In 1997, when the Football Commission had this great idea that Fremantle should be based in Subiaco, we, the Club and its supporters, politely declined with a huge rally in Fremantle that filled the streets. It was almost like a declaration of independence, and that was a great moment.
“As far as significant moments go, I think the establishment of the women’s team has completed us as a full family.
“It’s been a wonderful thing, another group of players to love, and they can set our mood for the week, depending on whether they win or lose. It’s been a great addition.”
"I’m loving every moment of it, and we are a young and exciting group with so much talent out on the field."
Known to the playing group as the guy who has always got your back, Luke Ryan has been a pillar of Fremantle’s defensive unit over the past eight seasons.
A two-time All-Australian, Doig Medallist, and 155 games played for Fremantle, Luke Ryan is a deserving recipient of Life membership honours.
He broke the Club record for most kicks and most rebounds in a single season in 2024, as well as achieving the second-most marks in a season in the Club’s history, just five behind record holder Matthew Pavlich.
The 28-year-old defender is always up for a laugh, and for pick number 66 in the 2016 National Draft, has been one of the Club’s very best finds.
“I was pretty lucky Freo took me at pick 66,” Ryan reflected.
“To play one game was special, and then as Ross Lyon always used to say you haven’t played AFL footy until you’ve played 100 games, so once I got to 100, that felt amazing.
“To get to 150 and earn Life Membership, and to sit around tables with the likes of Hayden Ballantyne, Michael Johnson, and Dale Kickett, is amazing.
“The Club has changed a lot since I was recruited back in 2016, but I’m loving every moment of it, and we are a young and exciting group with so much talent out on the field.
“There’s a lot of unfinished business, and I’m looking forward to what the next couple of years hold.
“I’d like to thank my mum, dad, and the rest of my family for everything they’ve done for me. I couldn’t have done it without you guys. All the work you put in when I was 16, 17, driving me everywhere... I couldn’t have done it without you.
“To the coaching staff and the Fremantle Football Club, thank you for taking a chance on me. Pick 66... I had no idea it was going to happen, I was a mature-age player, so thank you very much.
“Finally, to the boys... thank you. I love playing out there with you guys. We are an exciting bunch, and I know there are going to be lots of good things coming our way soon, and I look forward to it.”
Gabby O’Sullivan is one of Fremantle’s four inaugural AFLW players who remains on the playing list and is one of the most lovable characters at the Club.
She is someone who has paved the way for women in our great game, not only inspiring a generation of female footballers but also making the Club better with her determination, passion, and character.
On the field, O’Sullivan is known for her fierce competitiveness and must-win attitude.
She is one of the Club’s most versatile players, frequently featuring across multiple lines.
The 30-year-old has been one of the pillars of the Club’s AFLW side since its inception.
“It’s incredibly special, and to be inducted after Hayley (Miller) and Kara (Antonio) is a true honour,” O’Sullivan said.
“Hayley and Kara are two people I really look up to, and I love them both. So, it’s super special to stand with them, and it’s something I’ll hopefully remember for a long time.
“Things have changed a lot since I first joined. I try and tell the young girls coming through now that we had one bathroom at Fremantle Oval, and we used to just get changed in the players’ lounge.
“Thinking back to the very first team I played in with Fremantle, we were just 30 athletes, and now we are 32 footballers.
“Round One at Whitten Oval, when we got off the bus, it seemed like there were hundreds of people just cheering for us. To be part of that historic moment, playing in the first-ever AFLW game for the Fremantle Dockers, is something I’m very proud of.
“My first thank you goes to Wade Spilcker. He pretty much created the first AFLW team for Freo, and when I applied for the rookie talent search, he emailed me back and told me I was ineligible. I gave him a call and told him I was eligible, and Collingwood wanted me.
“It’s incredibly special, and to be inducted after Hayley (Miller) and Kara (Antonio) is a true honour.”
“He was like, ‘Righto, come on down, bring your boots and your joggers because you’ve got the beep test.’ I said, ‘Hang on a minute, maybe I’m not eligible anymore.’
“It still worked out for me, and I’m very grateful to him.
“I’ve got to thank my family. Thank you to my brother Thomas, who convinced me to lace up the boots and give footy a crack. You’re the most passionate Freo person I know, and you are my biggest supporter, so thank you.
“To my twin sister Jenna, who sends me pump-up videos every game day, I’m not sure if they work just yet, but thank you, and I really appreciate you.
“To my parents, thank you for chauffeuring me around everywhere during my basketball days before I started playing footy.
“To my teammates, and especially to my original Freo teammates... Hayley, Kiara Bowers, and Ebony Antonio... thank you so much for making the Club such a fun environment to be around. I don’t know if I could have lasted so long if it wasn’t for you guys.
“Finally, to the Fremantle Football Club, thank you for the investment you’ve put into the women’s program. With us all now being one Club, I’m appreciative of all your support over the last nine seasons.”
Graeme Parker joined the Fremantle Football Club in 2005 as Financial Controller, and over his 16 years of service, he evolved, alongside the Club itself, into the roles of Chief Financial Officer and then Chief Operating Officer.
He also served as interim CEO at the end of 2019.
Parker now serves as a Foundation Board Member of the Purple Hands Foundation, the Club's charitable arm, which he was instrumental in establishing.
Parker was key in many of the Club’s major achievements, from negotiating the once-ina-lifetime stadium user agreement at Optus Stadium to helping guide the Club through COVID-19, when the AFL ground to a halt.
In Fremantle’s 30-year history, few have made as significant an off-field contribution as Parker.
“For me, there were lots of opportunities to do different roles over my time, and I’ve loved it,” Parker said.
“A Club is built off the people, and the people going above and beyond. I tried to do that.
“Clubs are only as great as the people in them, and I was lucky enough to work with some very special people."
“Luckily, when I arrived, we had a bit of success back in 2006, and we got on a bit of a roll, and you just saw how much it meant to people around the Club and in the community.
“Back at Subiaco Oval, when the purple flags went up, it was pretty special to hear that crowd.
“Thank you to all the coaches and players over the Club’s time who have given all of us fans experiences – it’s been special to watch.
“Clubs are only as great as the people in them, and I was lucky enough to work with some very special people.
“Thank you to everyone at the Club involved in the decision. To all the executive teams I worked with, I’ve had great experiences, and it was awesome to be able to support them along the way.
“It’s great to still be involved with the Purple Hands Foundation, and I love the work we are doing within the community.”
Starting in 2004, Fremantle's Head of Events, Kellie Black, has spent the past 20 years giving the Club her all, delivering some of the most memorable moments for members, fans, staff, players, and families, from the Len Hall Tribute Games to the Sir Doug Nicholls Rounds.
“I have been privileged over the years to be mentored by an incredible group of people."
“I would set up the event, say thank you very much, and then leave. For me to now sit there, reminisce, and talk about the stories with other Life Members is special.
“Matthew Pavlich asked me about the moments that mean the most to me, and I looked around the table and thought, ‘I was there.’
“I spoke to Stephen Hill about the euphoria of being in Geelong in 2013, I spoke to Hayden Ballantyne about the scene of him getting on Aaron Sandilands’ shoulders, Matthew Pavlich taking his lap of honour, and remember saying to my daughter to come down and experience our very first AFLW training session. It was history, and I was so enormously proud that when the AFL opened the opportunity to put in a submission, our Club was all in.
“How lucky am I? I am speechless.
“I’ve got 20 years of favourites.
Black’s ongoing dedication to enhancing the game day experience is well known within the four walls of the Club. The reputation the Club has for the Len Hall Tribute Game is second to none, largely thanks to Black's perfection mindset.
Throughout Black’s 20 years at the Club, her creativity, passion, and support have been cherished by everyone she has worked with.
“I am so, so happy and incredibly honoured to be receiving Life Membership, and it means so much to me,” Black said.
“The Life Members lunch was really special to set up a few years ago. We wanted to be able to pass on the legacy of Fremantle to the next bunch of inductees and talk about the connection to the jumper and the people.
“I have been privileged over the years to be mentored by an incredible group of people. I started off working with Steve Rosich, then it went to David Pitts, Scott Gooch, Graeme Parker, Denis Bicer, and now Kasey Passmore. What I’ve learned from each and every one of them is just incredible.
“Not one day, event, or moment is ever the same, so the privilege that I get to do it with their special, unique talents and focus is amazing.
“Every gameday, I get to be surrounded by my people, and they are so incredibly talented and passionate about wanting to do well. We have the privilege of putting on a rock concert every two weeks.
“This all means so much, and I look forward to the Life Members lunch for years to come.”
Fremantle stars Caleb Serong and Luke Ryan were rewarded for their outstanding individual seasons with selections in the 2024 All Australian team.
In 2023, Serong was named on the interchange of the final All Australian team. However, after a blistering 2024 season, during which the young midfielder broke the Club's clearance (17) and disposals (46) records in a single game, the 23-year-old was promoted to a starting position in the midfield.
In addition to breaking Club records, Serong also set a new AFL record for the most consecutive 20-plus disposals games in AFL history, surpassing the previous record of 70 consecutive games.
Serong also claimed his third Glendinning-Allan Medal after a standout performance with 32 disposals, 10 clearances, and a goal in Fremantle’s round 20 win against West Coast in RAC Derby 59.
Reflecting on his All Australian selection, Serong shared that the heartbreak of 2024 would fuel him and the Fremantle playing group heading into 2025.
"I learned how hard AFL footy is," Serong said.
"It's been a tough four weeks (post round 24), and we’ll learn a lot from it.
"As a group, we’ve done a bit of reflection, and we’ll do some more over the next couple of weeks.
"We understand that those moments are so important in big games, and unfortunately, we ran into three really good sides in the last three weeks (of the season) who were in excellent form.
“Unfortunately, when push came to shove at the end of those games, we weren’t able to stand up as a group.
"We have to live with that for the next few months and wait until round one of next year to have another crack. But we’re excited to learn and get better."
Defender Luke Ryan also earned his second All Australian jacket after an outstanding individual 2024 season.
Ryan was one of the Club’s most pivotal members in the defensive unit and was named on-field in the backline. This marks the first time since 2019 that two Fremantle players have made the All Australian team.
Ryan broke the Club’s record for the most rebounds in a single season, amassing 170 in 2024, surpassing his previous record of 168. The defender has set the Club’s rebound record for four consecutive seasons (20212024), holding the top four spots in Club history.
In the absence of Captain Alex Pearce and fellow key defender Brennan Cox throughout large portions of the year, Ryan's leadership shone through as he consistently led a young defensive unit. This contributed to Fremantle holding the fourth-best record for points against in the league.
Fremantle once again dominated the AFL Players' Association 22Under22 selections for the third consecutive season, with Luke Jackson, Josh Treacy, Jye Amiss, and Josh Draper all named in the final team.
All four of Fremantle’s players nominated in the initial squad made the final team, which was selected by fan votes. Jackson was among the top players selected, featuring in 80 per cent of all teams submitted.
The 22-year-old made his fourth appearance in the 22Under22 team, joining Bailey Smith, Andrew McGrath, Aaron Naughton, Sam Walsh and Marcus Bontempelli as the only players to be selected in the team four or more times.
Jackson put together a strong season, featuring in every game for Fremantle in 2024, playing a combined ruck and forward role that saw him average 16.3 disposals, 16.3 hitouts and kick 21 goals for the season.
Fremantle’s key forward duo of Amiss (second appearance) and Treacy (first appearance) were both named on field in the forward line.
Treacy, despite missing the final three games of the home-and-away season, had a breakout year kicking a Club-high 45 goals for the season, the most since Hayden Ballantyne’s 49 in 2014.
Amiss, who made his second appearance in the team in just his 47game career, backed up his impressive 2023 season with consecutive 35-plus goal campaigns, which saw the young key forward finish in the top 25 of the Coleman Medal.
Meanwhile, Draper made his first appearance in the 22Under22 team after debuting in round 2 of the 2024 season.
The 20-year-old key defender played 20 games in 2024, consistently taking on the opposition’s best key forward in the absence of Club captain Alex Pearce and key defensive stocks Oscar McDonald and Brennan Cox.
This was highlighted by Draper’s round 16 performance, where the young talent gathered 14 disposals and took eight marks in the Club’s one-point win over then top-of-the-table Sydney at the SCG.
Since 2022, Fremantle has had four players feature in the 22Under22 team every year, the most of any AFL club.
Week 1
SATURDAY 31 AUGUST / 3:05 pm
WINDY HILL, WURUNDJERI ↗
1.2 | 2.2 | 3.3 | 3.3 ⟶ 21
KEY STATS
Goals TIGHE 4
Disposals M c CARTHY 24
Marks TIGHE 7
Tackles M c CARTHY 14
W Award TIGHE 3, O'SULLIVAN 2, STROM 1
OVERVIEW
Injuries NIL
Umpires Chamberlain, Johanson, Ritchie
Crowd 2,820
Milestone MIM STROM 50 GAMES
Debut TUNISHA KIKOAK
Fremantle kicked off its 2024 AFLW season with a dominant 43-point win over Essendon on the road. Despite a strong first quarter from the Bombers, Fremantle took control in the second quarter, with new recruit Aisling McCarthy and forward Aine Tighe each scoring two goals to give Freo a 12-point lead at half-time. Mim Strom set a then AFLW record with 48 hitouts in her 50th game, providing support for recruit Gabby Newton and veteran Hayley Miller, who drove Fremantle’s midfield dominance. Essendon were held scoreless in the final quarter as Fremantle surged, outscoring the Bombers five goals to none and sealing a comprehensive victory. Tighe finished with four goals in a standout performance, while McCarthy started off at her new Club with 24 disposals, 14 tackles and two goals.
Week 2
SUNDAY 8 SEPTEMBER / 3:05 pm
FREMANTLE OVAL, WHADJUK ↗
KEY STATS
Disposals BRAZILL 18 Marks TIGHE 6 Tackles ANTONIO 7
Injuries K ikoak (shoulder) Umpires Gibson, Jankovskis, Millar Crowd 2,669
OVERVIEW
Adelaide delivered a strong performance with a 33-point win at Fremantle Oval, holding Freo goalless for the first time since season seven. Fremantle struggled to gain ascendancy moving forward, consistently meeting a well-organised Crows defensive line that denied any clean looks at goal and held dangerous Fremantle forward Aine Tighe at bay. Recruit Ash Brazill finished with a team-high 18 disposals and displayed strong leadership in Freo’s backline.
SATURDAY 14 SEPTEMBER / 4:05 pm
ALBERTON OVAL, KAURNA ↗
SATURDAY 21 SEPTEMBER / 12:05 pm
FREMANTLE OVAL, WHADJUK ↗
KEY STATS
Goals ANTONIO, MILLER, MULHOLLAND, O’SULLIVAN, TIGHE
Disposals LALLY, MILLER, STROM 18
Marks STROM 5
Tackles EAST 10
2.2 | 2.3 | 4.5 | 4.5 ⟶ 29
W Award MILLER 2, O'SULLIVAN 1
Injuries NIL
Umpires Adair, Bayre, Haussen
Crowd 2,016
OVERVIEW FREMANTLE 0.1 | 2.2 | 3.4 | 5.7 ⟶ 37
Debut GABBY
BIEDENWEG-WEBSTER
Fremantle pulled off a thrilling comeback to defeat Port Adelaide by eight points at Alberton Oval. Trailing for most of the game, Freo took the lead for the first time in the final term with an Orlagh Lally behind, followed by the match-winning soccer-style goal from Hayley Miller. Despite a scoreless first quarter due to a strong wind, Fremantle picked up momentum in the second quarter, continuing to build toward their final surge. The visitors dominated in the last quarter, preventing Port Adelaide from escaping their defensive half, with Miller sealing the win. Mim Strom continued her strong season, finishing with 18 touches, nine tackles and 33 hitouts.
KEY STATS
Goals O’SULLIVAN 3
Disposals NEWTON, O’DRISCOLL 21
Marks O’DRISCOLL 7
Tackles EAST 10
|
|
|
Injuries Tighe (knee) Umpires Ball, Gibson, Simmonds Crowd 1,633
W Award O'SULLIVAN 3, MILLER 2
OVERVIEW
For the second week in a row, Fremantle pulled off a comeback to defeat Melbourne by six points, clinching victory with a goal by Aisling McCarthy after the siren. Trailing by 18 points at threequarter time, Fremantle used a fourth-quarter breeze and forwardhalf pressure to dominate possession and seal the comeback. Recently inducted as a Fremantle Dockers Life Member, Gabby O'Sullivan was instrumental kicking three goals, while defender Emma O’Driscoll finished with 21 touches and seven marks. Injury replacement player Gabby Biedenweg-Webster and veteran Ebony Antonio also contributed with key goals. The win came at a cost however, with Irish forward Aine Tighe suffering a seasonending knee injury.
Week 5
FRIDAY 27 SEPTEMBER / 4:05 pm
RSEA PARK, KULIN NATIONS ↗
0.0 | 2.0 | 2.6 | 3.7 ⟶ 25
KILDA 1.1 | 2.1 | 2.2 | 2.2 ⟶ 14
KEY STATS
Goals KIKOAK 2
Disposals M c CARTHY 25
Marks STROM 6
Tackles M c CARTHY 7
W Award M c CARTHY 3, O'DRISCOLL 2
OVERVIEW
Injuries East (concussion)
Umpires Ball, Bridges, Gibson Crowd 2,176
Milestones HAYLEY MILLER 75 GAMES, EMMA O’DRISCOLL 50 GAMES
Fremantle secured a hard-fought 11-point victory over St Kilda at RSEA Park, making it three from three on the road to start the season. The Saints threatened early, using the wide field to create space, however Freo limited the home team to just one point in the second half. Mim Strom was once again dominant in the ruck for Fremantle, while Jess Low and Sarah Verrier’s critical defensive plays kept St Kilda at bay in the final term. First-year player Tunisha Kikoak stood out, finishing with two goals and showcasing her potential to become a mainstay in Fremantle’s lineup. Freo’s pressure and disciplined defence ultimately sealed the victory, in Hayley Miller and Emma O’Driscoll’s 75th and 50th games respectively.
Week 6a
TUESDAY 1 OCTOBER / 7:15 pm
GMHBA STADIUM, WADAWURRUNG ↗
FREMANTLE 0.0 | 3.0 | 5.6 | 6.9 ⟶ 45
GEELONG 0.4 | 2.7 | 2.8 | 3.9 ⟶ 27
KEY STATS
Goals O’SULLIVAN 2
Disposals M c CARTHY 28
Marks MILLER, STROM 6
Tackles STROM 7
W Award M ILLER 3, O'SULLIVAN 2
Injuries NIL
Umpires Baigent, Ball, Talbot
Crowd 2,033
Fremantle secured its fifth win of the season with an 18-point victory over Geelong at GMHBA Stadium. A strong second-half performance by Fremantle’s experienced players Aisling McCarthy (28 disposals, six tackles), Gabby O’Sullivan (19 disposals, two goals) and Hayley Miller (24 disposals) led the team to victory.
Sarah Verrier’s impressive goal from the pocket and O’Sullivan’s second major helped the away team to finish strong and seal its fourth consecutive win. In great news for the Club, Mikayla Morrison made her return to football after 973 days and two ACL injuries.
Week 6b
SUNDAY 6 OCTOBER / 2:05 pm
FREMANTLE OVAL, WHADJUK ↗
Week 7
SATURDAY 12 OCTOBER / 4:15 pm
FREMANTLE OVAL, WHADJUK ↗
KEY STATS
Goals ANTONIO, KIKOAK, LALLY
Disposals M c CARTHY 24
Marks HETHERINGTON 6
Tackles M c CARTHY 9
W Award STROM 2
OVERVIEW FREMANTLE
Injuries NIL
Umpires Kerr, Laycock, Williams
Crowd 2,259
After two games on the road, Fremantle’s four-game winning streak came to an end at home, going down to Hawthorn by nine points. Despite Freo’s dominant second-half pressure, the Hawks’ defence stood firm, allowing only one goal and maintaining a lead through a goalless third quarter. The margin was cut to five points in the final term when Aisling McCarthy handballed into space for Orlagh Lally to snap a classy goal on her left, however the Hawks held on for victory. McCarthy continued her strong season, finishing with 24 touches and nine tackles.
Goals ANTONIO 2
Disposals NEWTON 23
Marks O’DRISCOLL 6
Tackles M c CARTHY 10
W Award STROM 1
KEY STATS OVERVIEW
Injuries NIL
Umpires Adams, Devenish, Laycock
Crowd 2,051
Milestone AISLING
In the AFLW’s Pride Round, Carlton secured a four-point victory at Fremantle Oval in the final minute of the game. Trailing by 10 points at the final break, Carlton staged a comeback, scoring the only two goals in the last quarter to win. Ebony Antonio dominated early with two quick goals, however after the Blues countered, the game turned into a defensive struggle. Although Fremantle regained some ground in the third term with goals from Tunisha Kikoak and Ash Brazill, a scoreless final quarter allowed Carlton to clinch the win.
Week 8
SATURDAY 19 OCTOBER / 4:05 pm
LEEDERVILLE OVAL, WHADJUK ↗
KEY STATS
Goals BIEDENWEG-WEBSTER 2
Disposals M c CARTHY 20
Marks STROM 6
Tackles NEWTON 12
W Award STROM 3, M c CARTHY 2
OVERVIEW
Injuries NIL
Umpires Adams, Laycock, Simmonds Crowd 6,047
Fremantle continued its dominance in RAC Derbies, defeating West Coast by 23 points at Leederville Oval to maintain a perfect 7-0 record. Fremantle took control early, holding the Eagles goalless in the first half. Mim Strom was exceptional, racking up 48 hitouts, and winning the RAC Derby Medal, while Aisling McCarthy impressed with 20 disposals and a goal. Fremantle established an early lead with goals from McCarthy, Gabby Biedenweg-Webster, and Dana East, capitalising on West Coast’s missed opportunities. Although the Eagles showed resilience in the third quarter, they couldn’t close the gap as Orlagh Lally sealed the win for Fremantle with a late snap.
Week 9
SATURDAY 26 OCTOBER / 1:05 pm
HENSON PARK, GADIGAL & WANGAL ↗
KEY STATS
Goals M c CARTHY 3
Disposals M c CARTHY 23 Marks O’DRISCOLL, RUNNALLS 5
Tackles STROM 10
W Award M c CARTHY 3, O'DRISCOLL 1
OVERVIEW WALYALUP 3.3 | 5.7 | 6.8 | 7.13 ⟶ 55
Injuries Brazill (ankle) Umpires Hughes, Nund, Williams Crowd 1,335
Walyalup secured a 30-point victory over GWS at Henson Park, locking in a finals spot for the first time since season seven. Despite blustery conditions, Walyalup dominated the contest from the start, leading the contested possessions (111-97) and inside 50s (44-33). Aisling McCarthy was again instrumental, with three goals, 23 disposals and a game-high 459 metres gained, while fellow Irish teammate Orlagh Lally contributed two goals and 18 disposals. Mim Strom continued her dominance in the ruck with 33 hit-outs, 15 disposals and a game-high 10 tackles. The only downside was defender Ash Brazill suffering an ankle injury which sidelined her for the final home and away game of the season.
Week 10
SUNDAY 3 NOVEMBER / 4:05 pm
FREMANTLE OVAL, WHADJUK ↗
KEY STATS
Goals ANTONIO, KAUFFMAN, KIKOAK, MULHOLLAND
Disposals STROM 30
Marks STROM 9
Tackles STROM 7
W Award STROM 3, M c CARTHY 2, NEWTON 1
OVERVIEW
Injuries NIL Umpires Gibson, Kerr, Laycock Crowd 2,520
Walyalup secured a 14-point victory over the Western Bulldogs at Fremantle Oval, extending their winning streak to three games and earning momentum for their first home final since 2020. Though inaccurate, Walyalup played with high pressure and dominated forward entries (40-16). Mim Strom recorded a careerhigh 30 disposals and eight clearances, while Aisling McCarthy (29 disposals, eight clearances, and 10 inside 50s) played a key role in the midfield. Gabby Newton and Dana East also contributed strongly around stoppages, helping Walyalup control the clearances (42-21). The Bulldogs briefly threatened however could not overcome Walyalup's dominance.
Elimination Final
SATURDAY 9 NOVEMBER / 4:00 pm
FREMANTLE OVAL, WHADJUK ↗
FREMANTLE 0.2 | 2.3 | 3.4 | 5.6 ⟶ 36
2.0 | 2.0 | 4.2 | 4.2 ⟶ 26
KEY STATS
Goals LALLY, MILLER, O’SULLIVAN, RUNNALLS, STROM
Disposals STROM 26
Marks M c CARTHY 6
Tackles NEWTON 20
OVERVIEW
Injuries NIL
Umpires Baigent, Gibson, Talbot
Crowd 4,934
Milestones PHILIPA SETH, SARAH VERRIER 50 GAMES
Fremantle advanced to the semi-finals with a hard-fought 10-point victory over Essendon at Fremantle Oval, coming from behind in the final quarter. The home side trailed by four points at the last change, however captalised on the final-quarter breeze to secure the win in front of a record crowd. Veteran forward Gabby O'Sullivan sealed the win with a brilliant 50m goal, while Orlagh Lally also kicked an important goal in the final quarter. Mim Strom broke her own hit-out record with 56 taps, alongside 26 disposals and 11 clearances, and a crucial goal. The game was a tense contest, with Fremantle starting slow, however ramping up their pressure in the second and third quarters. While Essendon fought back in the third quarter, Freo triumphed, setting up a semi-final clash against Adelaide in Adelaide.
Semi-Final
SATURDAY 16 NOVEMBER / 3:05 pm
NORWOOD OVAL, KAURNA ↗
1.1 | 5.3 | 7.5 | 7.7 ⟶ 49
KEY STATS
Goals SETH
Disposals NEWTON 19
Marks O’DRISCOLL 6
Tackles NEWTON 11
OVERVIEW FREMANTLE 0.3 | 0.4 | 1.5 | 1.6 ⟶ 12
Injuries Miller (knee) Umpires Hughes, Nippress, Pearson
Crowd 2,011
Milestone GABBY O’SULLIVAN 75 GAMES
Fremantle were defeated by Adelaide by 37 points in hot, blustery conditions at Norwood Oval. Freo fought hard, however struggled to convert in attack against Adelaide’s strong defence. The game started nervously, with Fremantle trying to unsettle the Crows, however they couldn't score. After a lengthy quarter-time break due to the heat, Adelaide took control, locking the ball in their forward half. Gabby O'Sullivan, in her 75th game, Aisling McCarthy, and Emma O'Driscoll were notable performers for the away side, with Hayley Miller (knee) and Gabby Newton (back) playing through discomfort. The loss put an end to Freo’s 2024 season, with coach Lisa Webb expressing postmatch how proud she was, praising the playing group who never gave up in a season that wasn’t shy of injury-woes.
1
GABBY NEWTON
MIDFIELDER
Date of Birth 31/08/2001
2024 Games 13
Career Games 49
2024 Goals 0 Career Goals 10
4
ANGELIQUE STANNETT
FORWARD
Date of Birth 15/04/1997
2024 Games 0
Career Games 57
2024 Goals 0 Career Goals 4
7
AISLING MCCARTHY
MIDFIELDER
Date of Birth 24/02/1996
2024 Games 12
Career Games 55
2024 Goals 8 Career Goals 25
2
KIARA BOWERS
MIDFIELDER
Date of Birth 16/11/1991
2024 Games 0
Career Games 49
2024 Goals 0
SARAH VERRIER
DEFENDER
Date of Birth 02/08/2002
2024 Games 11 Career Games 51
2024 Goals 1 Career Goals 3
5
3
EMMA O’DRISCOLL
DEFENDER
Date of Birth 22/04/2000
2024 Games 13
Career Games 58
2024 Goals 0 Career Goals 1
6
MADI SCANLON
DEFENDER
Date of Birth 08/03/2001
2024 Games 12 Career Games 26
2024 Goals 0 Career Goals 0
DANA EAST
MIDFIELDER Date of Birth 10/06/2002
2024 Games 11 Career Games 41
2024 Goals 1 Career Goals 7
8
9
GABBY O’SULLIVAN
FORWARD
Date of Birth 21/03/1994
2024 Games 12 Career Games 75
2024 Goals 7 Career Goals 28
HAYLEY MILLER
MIDFIELDER
Date of Birth 03/02/1996
2024 Games 10 Career Games 80
2024 Goals 4 Career Goals 24
AIRLIE RUNNALLS FORWARD
Date of Birth 25/06/1998
2024 Games 13 Career Games 45
2024 Goals 2 Career Goals 5
MEGAN KAUFFMAN
MIDFIELDER FORWARD Date of Birth 21/03/1997
2024 Games 13 Career Games 33
2024 Goals 3 Career Goals 10
JAE FLYNN DEFENDER Date of Birth 02/04/1999
Games 9
Games 16
Goals 0
JOANNE CREGG
MIDFIELDER FORWARD Date of Birth 01/07/1993 2024 Games 6 Career Games 14 2024 Goals 0 Career Goals 0
MULDER
0
MIM STROM RUCK
Date of Birth 07/11/2001
2024 Games 13 Career Games 62
2024 Goals 1 Career Goals 2
ASHLEIGH BRAZILL
DEFENDER
Date of Birth 29/12/1989
2024 Games 11 Career Games 43
2024 Goals 1 Career Goals 6
ARIANA HETHERINGTON KEY FORWARD Date of Birth 26/06/1999
2024 Games 8 Career Games 12
2024 Goals 1 Career Goals 1
JESSICA LOW
DEFENDER
Date of Birth 05/11/1999
2024 Games 13
Career Games 44
2024 Goals 0 Career Goals 0
AMY MULHOLLAND
FORWARD
Date of Birth 06/08/1993
2024 Games 12
Career Games 29
GABBY BIEDENWEG-WEBSTER
FORWARD
Date of Birth 13/01/1998
2024 Games 11
Career Games 14
2024 Goals 4 Career Goals 4
TUNISHA KIKOAK
KEY FORWARD
Date of Birth 12/05/2005
2024 Games 11
Career Games 11
LAURA PUGH
DEFENDER
Date of Birth 01/11/1993
2024 Games 13
Career Games 65
2024 Goals 1 Career Goals 2
Fremantle ruck and All Australian Mim Strom was awarded Fremantle’s AFLW Fairest and Best for the 2024 season, with 256 votes across 13 games inclusive of finals.
Strom was also recognised by her teammates as she took home her first Players’ Award, which recognises a player who lives and breathes the Club’s trademark and values set out by the playing group at the start of the season.
Nineteen votes separated first and second with Irish star Aisling McCarthy finishing runner-up, polling 237 votes and Gabby Newton placing third with 228 votes.
Newton also received the Player of the Finals award, which highlighted her reliable and consistent performances across Fremantle’s two finals appearances, including her 20-tackle effort against Essendon in the Elimination Final.
Two-time All Australian Emma O’Driscoll (222 votes) and inaugural Freo Docker Gabby O’Sullivan (183 votes) rounded out the top five.
Players are allocated zero-to-five votes based on their performances from five of Fremantle’s coaches, meaning a player can earn a maximum of 25 votes in one game for a dominant performance.
Captain Ange Stannett received the Best Clubwoman Award for the fifth
time in a row, as the skipper worked through an ACL injury while captaining and taking on a game-day coaching role for the season.
The Best First Year Player was awarded to forward Tunisha Kikoak, who had an impressive break-out season, debuting in week 1 and kicking six goals for the season after the 19-year-old signed on as a replacement player for Kiara Bowers.
Senior Coach Lisa Webb praised Strom on an incredible 2024 season, and credited her as an athlete that isn’t shy to put in the work.
“Mim deserves all the credit – she puts in the hard work, and she’s really well supported with her family as well and she compliments our midfield group terrifically,” Webb said.
“Every pre-season, she turns up in fantastic condition, clearly works hard and brings her teammates along for the ride as well.
“She’s never content with what she does – she’s always finding ways to improve, is incredibly professional and has that calmer, level head.”
Webb recognised Strom as a consistent and reliable player for the group, whose work rate never drops off,
with the ruck averaging just under 90 per cent time on ground in 2024.
“She’s played more than 60 games now, so that’s made her not only a remarkable player but a reliable one,” Webb said.
“Her willingness to keep pushing herself in tough moments doesn’t go unnoticed and she’s got that great grit and tenacity.
“I’m so pleased she’s being rewarded for all the hard work she’s put in and we’re extremely lucky to have her.”
Strom stating that she felt honoured to be recognised among teammates, coaches, staff and family.
“There’s too many people to thank but honestly, I just feel a lot of joy to be crowned with this medal in such an incredible team,” Strom said.
“I just wanted to hug my partner, get up there and thank all the incredible people that got me here.”
The young ruck although honoured by her award-winning night, didn’t shy away from her desire to wanting to continue to grow.
“I’m a very competitive person and whatever I produce, I want to produce better the next time,” Strom said.
MIM
“The hit-out count (record) is great, but you need to look at the hit-outs to advantage and how much you’re actually providing for the mids, and that’s something I’ll be looking at again.
Aisling McCarthy 237
Gabby Newton 228
Emma O’Driscoll 222
Gabby O’Sullivan 183
Orlagh Lally 182
Jessica Low 180
Ash Brazill 170
Laura Pugh 162
Dana East 153
“There’s lots of areas of a game to improve on and I’ve got plenty of that for next year.
“The loss to Adelaide stings, but we know that’s where we need to be next year and it’s something we’ll be definitely working on in the off season to get to.”
For the fifth season in a row, Ange Stannett has been recognised as the Best Clubwoman.
Although Stannett was sidelined for the entirety of the 2024 season with an ACL injury, the Club captain didn't let her personal injury struggles get in the way of living the values of Fremantle.
Stannett consistently displayed a positive and team-first attitude as she led from the sidelines in a game day coaching role for 2024.
Speaking on her fifth consecutive Best Clubwoman award, Stannett emphasised how much being a Fremantle player means to her.
"The honour is never lost on me. I love this Club. I love our group, and that's what it comes back to every single year for me,” Stannett said.
"At the start of every year, our trademark and values evolve as our group evolves as well. As a leadership group, the big focus for us was to be celebrating everything it means to do and live by our trademark.
"We can't do that unless we really live by that ourselves.
“I'm so grateful and appreciative of the leadership group that we have and our entire group who have really bought into that.
"That's what has put us in really good stead this year, despite everything that has happened throughout the year.
“Every year, every team faces challenges, but this group's ability this year to really stay true to our trademark made it so special.
"Thank you to our staff and coaches who continue to provide me support to make sure I'm still able to develop as a player even though I'm not able to be out there.
"To my teammates who I love so much. Thank you, girls, for the support you've given me this year.
“I've learned so much from every single one of you and continue to do so. You're the reason why I'm able to show up each day."
BEST FIRST YEAR PLAYER, TUNISHA KIKOAK
After narrowly missing out on selection in the 2023 AFLW Draft, the Club signed Tunisha Kikoak as a replacement player for Kiara Bowers in May, just before the beginning of the AFLW season.
The young gun hit the ground running, quickly proving she is one to watch.
Kikoak made her AFLW debut in week 1 of the season, and in just her third senior game, she booted two goals against the Saints to help secure a vital 11-point win away.
“It’s definitely been a rollercoaster year, and it’s been a very quick turnaround; I can say that for sure,” Kikoak said.
“I learned a lot this year from some amazing players, staff, and people around the Club. It’s been a journey.
“My debut game—no one can shy away from that. It was just great to show my family where I’ve gotten to, and to have it in Melbourne (where they could all attend) was a dream.”
The 19-year-old went on an impressive stretch in her first year, kicking five goals in four games.
Beyond being a key target in the forward line, Kikoak’s versatility shone through with her debuting in the backline and even stepping into the ruck when needed.
To cap off a stellar debut season, Kikoak was named in the AFLW’s 22under22 squad.
“I’m looking forward to an actual preseason, which is very exciting,” Kikoak joked.
“I’d like to thank Freo for giving me the opportunity. Even though I missed out on the draft, it’s been a hell of an experience.
“I’d like to thank my teammates—the girls; it’s been amazing to be on this journey with you, my family, and everyone at home in Launceston who has supported me and gotten me here; thank you.”
Having joined Fremantle during the 2023 AFLW Trade Period, Gabby Newton hit the ground running in purple, putting up career-high numbers across multiple categories.
Spending the majority of pre-season with the rehabilitation group did not stop Newton from learning and gelling with her new teammates.
A standout in Fremantle’s two finals appearances, Newton displayed exactly why the Club targeted her as an offseason trade asset, highlighted by her 21 disposals and 20 tackles in a game against Essendon in the Elimination Final.
“I’m honestly so proud to be here,” Newton explained.
“To play finals as well, it’s exactly what I wanted to do, and to move over to this Club and play with amazing players is exactly what I set out to be a part of.
“I’m genuinely so excited to be here (at Fremantle).”
Speaking on the excitement of playing finals for just the second and third times in her six-year career, Newton said the must-win mentality of the group was something the 23-year-old thrived on before her 20-tackle showing against the Bombers.
“The literal mindset going into that first final was that we were desperate to win,” Newton said.
“There was no way we were coming off that oval without winning. It was such a hotly contested game.
“I wasn’t counting the tackles in my head as they were happening; I had no idea how many I had.
“It was a physical game… our whole midfield got to work.
“To be part of a game like that is really exciting as a player, and it’s what you play the game for.”
Voted by her teammates, Mim Strom was recognised with the Players’ Award, based on her strong contribution to the team both on and off the field throughout the 2024 NAB AFLW season.
Strom’s extremely driven and hardworking ethic, along with a teamfirst attitude and focus on playing her role effectively to contribute to team success, was just part of the reason her teammates voted the young star ruckman as the Players’ player.
Speaking about the award, Strom explained what it meant to her to be recognised by her peers in this way.
“It’s incredible to win this award, it’s such an honour to be voted by my peers who are such an incredible bunch,” Strom said.
Recognised for her trademark acts, the 23-year-old was firm in her belief that she did not play to be known as a superstar but instead played to be recognised by her teammates as reliable.
“It’s something that’s in the forefront of my mind (living the Club’s trademark),” Strom said.
“When Lisa Webb first came in, she was so particular about everyone playing their role and no one being a hero.
“That’s something that’s always been in my mind; I want to be the player that people can rely on and the teammate that has your back on the field.
“To be voted for is a pretty surreal feeling, and to know they have that much trust in me as the Players’ player is just as important to me as this medal (Best & Fairest).”
Freo trio Mim Strom, Emma O’Driscoll and Aisling McCarthy have each received recognition for their outstanding 2024 campaigns, being named in the AFLW All Australian team.
A maiden selection for Strom and McCarthy, Strom has been named as the ruck and McCarthy at half-forward.
This is O’Driscoll’s second appearance in the All Australian team, with the defender receiving the honour in back-to-back seasons, named at centre half-back in 2024.
Strom had an outstanding season, breaking the league’s hit-out record in a single game with 48 in week 1, equalling it in week 8, and breaking it again with a massive 55 hitouts in Fremantle’s elimination final match against Essendon.
The ruck also broke the record for most hitouts in a regular AFLW home and away season, with 390 across 11 games.
Named in last year’s All Australian squad, Strom had a career-best season, averaging 16.8 disposals, 37 hitouts, 10.4
contested possessions and 4.4 clearances across the 11 home and away games.
Boasting an impressive athletic ability, Strom averaged 88 per cent time on ground across the home and away season, often acting as a fourth midfielder for the squad.
Head of AFLW Claire Heffernan said she was pleased for Strom, who continues to go from strength to strength each year.
“Mim has had an exceptional year, and we are thrilled that she has been rewarded with her maiden All Australian selection,” Heffernan said.
“A student of the game, she works very hard on her craft and is the ultimate professional, constantly pushing herself to improve as a footballer.”
In McCarthy’s seventh year in the AFLW, but first at Fremantle, the midfield gun fit in seamlessly with a career-best season.
The Irish recruit continued to break her own records with 14 tackles in week 1, 516 metres gained in week 6, three goals in week 9, and 29 disposals and eight clearances in week 10.
McCarthy finished the season as Fremantle’s leading goalkicker with eight goals as her impact on the scoreboard was felt throughout 2024.
The 28-year-old averaged 8.5 tackles per game and finished fifth in the league overall with 93 tackles for the season.
“Aish has been a wonderful addition to our program, and we are so happy that she has been recognised for her outstanding season in her first year as a Freo Docker,” Heffernan said.
“Aish goes about her business quietly but is also fiercely competitive and a footballer who inspires her teammates when she plays.”
Like last year, O’Driscoll led the league in intercept possessionstotalling 94 across 11 home and away games – and is known for her ability to intercept and create momentum off the backline.
O’Driscoll had her best season performance in week 4 against Melbourne, being a key piece to Fremantle’s win after the siren and holding up the defensive wall with 21 disposals, 11 intercept possessions and 417 metres gained.
“Emma has had another wonderful season, consistently playing with determination and tenacity every time she steps onto the field,” Heffernan said.
“Emma is now a two-time All Australian, which is an incredibly well-deserved honour and a reward for all of her hard work.”
The AFLW All Australian team of 21 players was announced at the W Awards on Monday 25 November.
Fremantle defender Madi Scanlon has been presented with the 2024 Jim Stynes Community Leadership Award as recognition for her unwavering commitment towards volunteering her time in the community.
A joint venture of the AFL and Jim Stynes Foundation, the Jim Stynes Community Leadership Award recognises players who demonstrate a commitment to the community and helping others - and was presented the accolade at the W Awards on November 25.
Fremantle CEO Simon Garlick said he was pleased for Scanlon, a deserving recipient who embodies the Club’s values.
"Madi's unwavering dedication to creating meaningful change in our community is nothing short of inspiring," Garlick said.
"Her work with Melaleuca Women’s Prison and Ocean Heroes showcases her leadership, compassion, and commitment to fostering connection and belonging.
"She epitomises the values we hold dear at Fremantle, the Club and the rest of the Freo Family couldn't be prouder of her incredible efforts.
"[Madi]
Heroes and Mission Australia as well as dedicating time as a Sporting Mentor at Melaleuca Women’s Prison.
Melaleuca is a maximum-security remand and receival prison for adult women where up to 95 per cent of the prison population have experienced physical and sexual assault.
Since her first visit in September 2023, Scanlon has regularly attended the prison every four to six weeks running football clinics and inviting Fremantle teammates to join her.
The clinics teach the participants football skills but also allows them the opportunity to connect through physical activity and experience team sport camaraderie they otherwise would not be exposed to.
Fremantle Head of AFLW Claire Heffernan, who has attended every visit to the prison alongside Scanlon, touched on the powerful effect the clinics have had firsthand on the women in care.
“What started as a one-off visit to Melaleuca, has become a regular clinic with members of the AFLW team attending each time,” Heffernan said.
“This wouldn’t have happened without Madi’s vision and dedication towards using her position as an athlete to create positive change for disadvantaged members of our community.
“Witnessing the impact this has on the women in Melaleuca has been very moving, and highlights how powerful volunteering your time can be.”
Scanlon also regularly volunteers as a surf instructor for Ocean Heroes, an organisation that provides the opportunity for children diagnosed with autism spectrum disorder to participate in organised sport in a safe and inclusive environment.
Participating in a 24-hour Swim for Ocean Heroes, Scanlon helped raise $215,000 towards continued offerings of free and unique activities for neurodiverse communities around Australia to connect and flourish.
epitomises the values we hold dear at Fremantle, the Club and the rest of the Freo Family couldn't be prouder of her incredible efforts."
Simon Garlick
"We are thrilled to see Madi’s dedication recognised, and we stand firmly behind her as a deserving recipient of the Jim Stynes Community Leadership Award."
Scanlon was nominated for the award for her voluntary work within the community for various charities including Ocean
“We as a Club are genuine in our support of our athletes pursuing their passions outside of football and couldn’t be more impressed by Madi’s hard work and leadership in this area,” Heffernan said.
Proudly supported by Telstra and the Jim Stynes Foundation, Scanlon will receive $40,000 which is to be donated to the charity or community program of her choice.
SIMON EASTAUGH HEAD OF COMMUNITY ENGAGEMENT
We've seen continuous growth across all our programs in community engagement, particularly with the introduction of digital platforms for community coaching and our Club school programs.
This growth is coupled with the expansion of our regional footprint, which has been a key area of development. Schools can now access our content online, and we deliver it in person where possible or bring the digital classroom experience through our AFL and AFLW players, which has been a significant growth area.
Ben De Meo joined the Club at the beginning of this year as our first regionally based staff member, creating a community programs ecosystem in the West Kimberley.
This serves as a starting point for our program delivery for both Community and Next Generation Academy (NGA) in that region.
His presence provides constant support for the growth of community football, the Club's school programs, and game development initiatives, including community coaching and talent ID for our NGA.
Regionally, we've focused more on building and implementing programs in targeted areas. This year, we extended our
presence into the Pilbara, primarily Karratha, through Woodside Energy's support. This culminated in our first Community Camp in the Pilbara since 2005, engaging with more than 2000 participants in the region.
Combined with the support of the Purple Hands Foundation's Kimberley Connected and Kimberley 9s program, this gives us a consistent footprint in the region, serving as a blueprint for future expansion.
Female football continues to be an area where we've seen participation growth.
With the Independent Girls Schools Sports Association (IGSSA) and Junior IGSSA (JIGSSA), we've had more than 1500 female football participants this year.
This shows the growth continuum where junior football is introduced to girls at a young age, making them more likely to choose football over traditional sports in secondary school by developing their foundation skills.
Our work with stakeholders like the WA Football Commission (WAFC), IGSSA, and SEDA College continues to be crucial for growing participation and Club presence. They serve as our workforce in communities where we can't physically service ourselves.
Our school programs continue to see significant buy-in from multicultural schools, which are schools with 75 per cent or more students who identify as multicultural. The program introduces participants to AFL, covering rules, positions, and the Freo link, including skill development for students new to the sport.
Freo Footprints remains our flagship introduction to the Club for two- to four-year-olds. We saw around 600 participants throughout the year, with many repeat participants and even the next generation of children following in their older siblings' footsteps.
In community coaching, our engagement with AFL and AFLW coaches has been unique, providing content to our digital platform and connecting community coaches to exclusive online content and face-to-face workshops.
As part of our community coaching focus, the Club introduced its first Community Coaching Academy, providing local coaches with an exclusive connection to the Club via in-person workshops, coaching opportunities within our NGA and game day and training observational experiences.
We were fortunate enough to have curtain raiser games at almost every AFL and AFLW match this year, giving participants, particularly in female football, the opportunity to enhance and display their skills in front of crowds before an official AFL or AFLW match took place.
We had strong buy-in from both our AFL and AFLW playing groups for their respective community appearances.
In conjunction with the WAFC, we visited junior football clubs and primary schools across Perth. The feedback from these visits was overwhelmingly positive.
A key focus of the year has been building a working group to enhance and strengthen our player presence in the community, ensuring we maintain our connection to Club culture.
Having AFLW player Orlagh Lally work in our community department throughout 2024 was a great asset for facilitation. Her energy and connection to AFLW have created a new fanbase on game day, particularly through her involvement with Freo Footprints.
Year-on-year we continue to exceed our participation targets from our strategic plan. Now, our focus is on measuring the experience and impact of these programs through feedback, essential to ensuring we're delivering the right experience and are positively impacting participants' lives.
"We were fortunate enough to have curtain raiser games at almost every AFL and AFLW match this year."
The Junior Draft Day events provided opportunities for young fans under 16 to engage with our AFL and AFLW squads resulting in almost 600 participants across the two events, interacting with our players and Club activities.
Special thanks are extended to the WA Football Commission, Woodside Energy, WA Police, Garnduwa, SEDA Sports, Business and Leadership Program,, City of Cockburn, Cockburn ARC, Curtin University, Stars Foundation, IGSSA, and JIGSSA for their ongoing support, enabling another successful year for the Club's community engagement across the State throughout 2024.
WADE SPILCKER GAME DEVELOPMENT MANAGER
Fremantle’s Next Generation Academy (NGA), proudly presented by Woodside Energy, once again enjoyed a successful year in 2024, highlighted by growth across both the male and female programs.
We strengthened our female NGA program with the introduction of an elite squad, where eight players worked closely with AFLW stars Gabby Newton and Áine Tighe throughout the year. This mirrors the opportunities we offer in the male program.
The female programs include:
• 16s All Inclusive
• 14/15s NGA Qualified 14-15s All Inclusive 11-13s All Inclusive
The male programs, comprise the following five squads:
• Peter Bell squad (14s)
• Roger Hayden squad (15s) Tendai Mzungu squad (16s) Antoni Grover squad (17s)
• Stephen Hill squad (18s)
Our 14s and 15s male squads played a series of games against West Coast throughout the year. The 16s culminated their year with a tri-series carnival against the WAFL All-Stars and West Coast, as in previous years.
A new feature this year was a combined game for the Roger Hayden (15s) and Tendai Mzungu (16s) squads against the School Sport WA (15s) team, providing a great hit-out in June.
Our Michael Walters Shield (12s) and Aaron Sandilands Shield (13s) featured over 800 players. The carnival also provided a valuable experience for many of our coaches involved in our new NGA and Community Coaching Academy to test their skills.
Throughout the year-long program, more than 20 coaches benefitted from the Club's resources, learning from senior coaching staff in the AFL and AFLW programs to educate and upskill community coaches.
We also strengthened our relationship across the Kimberley region, with the support of Kimberley Spirit.
Our staff, many of whom have come through the Club’s playing ranks or are still playing, provide invaluable real-life experience and mentorship for the next generation.
Roger Hayden has been exceptional as our male NGA coach, and this year, AFLW players Gabby Newton and Áine Tighe worked closely with our female programs.
The close connection between current and former players and the NGA is something we are very fortunate to have. We were also fortunate to have some NGA alumni, after graduating from the academy, return to coach younger age groups.
One of the most pleasing aspects this year was seeing Josh Draper, an NGA graduate who joined the Club at age 13, make his AFL debut.
He went on to play 20 games and won the Club’s Beacon Award, which is a fantastic accomplishment. His seamless adjustment to AFL standards reaffirmed the effectiveness of our developmental work with young players.
Draper serves as a prime example to our academy players, alongside Brandon Walker, as someone to emulate.
We continue to work closely with the sons and daughters of past players through the NGA Family Academy. This year, it was extremely rewarding to see Jaren Carr, son of Matthew Carr, get picked up by the Club in the AFL National Draft as a father-son selection.
Jaren has been part of the NGA since he was 12 years old and, in 2022, finished his time with us in the Stephen Hill's Under-18s squad. Seeing him go on to earn his spot on Fremantle's AFL list is fantastic.
This year, the children of past players Roger Hayden, Troy Cook, Shaun McManus, Shane Parker, and Daniel Haynes, among others, also participated in our program.
DONNA RENDELL GENERAL MANAGER – PURPLE HANDS FOUNDATION
In 2024, the Purple Hands Foundation continued to be a beacon of hope and opportunity, creating meaningful and enduring positive impacts for young people in Western Australia.
Clockwise from the top left: Kimberley 9s participants, Sensory Room attendees at Optus Stadium, WA All Abilities gala day, Goals Ahead program in action, Sudent dining experience at Kimberley 9s
on being a listening organisation, constantly learning from the young people we are here to support, to address their needs holistically.
As the Fremantle Football Club’s charitable arm, our mission is to help young people overcome barriers to unlock their true potential, so that no one is left behind. Our programs engage 12-to-18 year old’s and through harnessing the power of sport, we help grow essential life skills, nurture confidence, and build resilience.
"We
remain committed to empowering young people to overcome challenges and realise their potential."
The young people we work with often face complex challenges, including economic disadvantage, mental health struggles and a lack of social support. By helping them stay in school longer and make informed, empowered choices, we strive to provide opportunities that would otherwise remain out of reach.
Over the past year, we’ve refined our approach to focus on areas where we can make the most meaningful contributions. The alignment with football and its lessons, both on and off the field, provides a unique and impactful focus for our programs. What sets us apart is our ability to translate complex concepts into engaging, relatable experiences. We pride ourselves
By collaborating with teachers, students and industry experts, our programs are designed to be inclusive and impactful. Recent trends in youth digital health and bullying have underscored the importance of staying adaptive, ensuring the well-being of young people is at the heart of everything we do.
This year our Kimberley Connected program embraced a new online platform, making it easier for teachers in resourcelimited areas to access workshops. This transition not only simplified delivery but also allowed us to collect valuable data to measure impact and enhance our programs. The Connected to Culture workshop is always a highlight, where students submit designs for the t-shirts they will wear at the Kimberley 9s carnival.
Another highlight was the student dining experience. As part of the Fuel to Play nutrition and healthy eating workshop, students crafted menus with local ingredients culminating in a magical three-course dining experience under the stars whilst in Broome which was many students’ first-ever restaurant outing.
The Kimberley 9s Carnival brought together 426 students for two days of football and workshops, and an inclusion field run by our partner WA All Abilities Football Association. Workshops addressing vital topics like emotional well-being, anger management, anti-smoking, and sustainability were held, with a very receptive student audience. Fremantle AFL players Michael Frederick and Bailey Banfield joined other Fremantle staff at the carnival, to help create unforgettable memories for these young people.
Our Goals aHead program in partnership with zero2hero and uLaunch continued to address mental well-being. The 8-week program combines physical activity with classroombased learning, making it interactive and practical to maximise student engagement and impact. Expanding into more schools this year, the program reached 75 students with plans to continuously grow the program.
Similarly, the Get Up and Goal program, a job readiness initiative, for young people who are neurodiverse or have a disability piloted in 2024. This collaboration with our incredible major partner uLaunch, powered by AKG, was extremely successful this year in helping young people explore potential roles or jobs for their futures. Everything from writing resumes and cover letters, exploring different career paths, to stress management techniques, and building confidence, this unique program was revered by teachers and students alike, and we look forward to making it available to more schools next year.
Also in 2024, the Sensory Room at Optus Stadium, became a permanent space, thanks to the State Government, individuals and their families attending AFL home games and the WAFL Grand Final. This milestone reflects our commitment to accessibility and belonging for all.
The Purple Hands AFL gameday was another highlight, raising more than $65,000 thanks to the incredible generosity of Fremantle Dockers members and supporters. These funds enable Purple Hands to expand our programs and most importantly offer them at no charge, ensuring there is no barrier to participation.
Our achievements would not be possible without the support of our major partners, the Fremantle Football Club and uLaunch, powered by AKG.
Our program partners are also critical; WA Police, Containers for Change, Goodeve Foundation, Kimberley Regional Service Providers, Shire of Broome, Broome Regional Aboriginal Medical Service, Garnduwa, WA Football Commission, Kimberley Aboriginal Medical Service, WA All Abilities, SEDA Group, SEDA Sports Business and Leadership Program, zero2hero, the WA Good Food Guide and many more. Together, we’ve made strides toward building a connected and thriving WA community.
As we reflect on a year of growth and innovation, we remain committed to empowering young people to overcome challenges and realise their potential. Thanks to your support, we’ll continue walking alongside them, creating brighter futures for all.
VICTORIA GREEN, RAP CO-CHAIR, EGM OF PEOPLE AND COMMUNITY
CHE WYATT, RAP CO-CHAIR, INDIGENOUS & MULTICULTURAL LIASON OFFICER
The Club would like to thank Indigenous Program partner, Woodside Energy, for their continued support of and involvement in delivering its Reconciliation Action Plan.
The Club developed its first Procurement Policy and placed sustainable procurement of goods and services, particularly from First Nations suppliers, front and centre. Businesses owned by Aboriginal and Torres Strait Islanders were promoted internally to staff during Indigenous Business Month to ensure that they were topof-mind in all purchasing decisions, with a strategy and target set to support First Nations businesses.
This year, the ongoing understanding and learning around reconciliation continued, with many opportunities for players and staff to hear from experts on truth-telling, intergenerational trauma, stolen generations, and cultural protocols.
The Club partnered with the WA Stolen Generation Aboriginal Corporation on a session to educate players and staff on what members of the stolen generation have experienced and how this impacts families and communities to this day. Following a documentary preview, players and staff were encouraged to watch Genocide in the Wildflower State as part of their ongoing education.
The Club continued its education partnership with Curtin University to undertake a cultural immersion experience on-country where the Club headquarters are in Cockburn. Curtin also held an Acknowledgement of Country workshop with staff who wanted to understand the protocols and create a personal and meaningful acknowledgement.
A key focus of our RAP this year has been creating a culturally inclusive and safe environment for Aboriginal, Torres Strait Islander, and multicultural players and staff to thrive. Journey mapping of experiences has helped identify areas to celebrate and improve.
Recruitment, retention, experience, and development have been critical areas of focus, alongside the numerous moments that matter along the experiences of those within the Club.
Engagement with the AFL and shared learning with other clubs has also been invaluable for the people, culture and development teams.
Opportunities to connect with organisations across WA have also led to greater understanding and education through the Walk for Reconciliation and National Reconciliation Week Breakfast.
Sir Doug Nicholls Round Showcase
For several years, the Sir Doug Nicholls Rounds in the lead-up to National Reconciliation Week have allowed the Club to showcase a vision for reconciliation, alongside all AFL clubs, to a national audience.
This year saw Club legend Michael Johnson design Fremantle's AFL Indigenous jumper with his cousin Daniel McHenry. Recognising the Freo jumper Johnson wore in his debut game and 30 years of Fremantle, the design honours family bloodlines and pays respect to those who have come before him at the Club. As it has done since 2014, the Stolen Generation Flower features at the heart of the jumper with permission of the Kimberley Stolen Generation Aboriginal Corporation (KSGAC).
The design honours family bloodlines and pays respect to those who have come before him (Michael) at the football club.
in round 11 to honour their strength and resilience. Representatives stood in front of both teams on ground for a moving Welcome to Country ceremony delivered by Richard Walley which also featured Michael Johnson’s mother Diane and Leon Davis’ father Trevor (designer of Collingwood’s jumper) spreading ochre from Ballardong country.
In collaboration with the Collingwood Football Club, members of the stolen generation walked out with both clubs
The annual Moorditj Markets, presented by Woodside Energy, grew to its largest number of stallholders to date and a Wandering Walyalup activation also supported by Woodside continued to engage fans in learning language and culture. Pre-game saw a curtain raiser between Kimberley Spirit and a combined mid-west / Gascoyne team showcase the Club’s NGA talent which Woodside is also an official partner of.
ADRIAN LACQUIERE HEAD OF STRATEGIC PROJECTS & FACILITIES
The construction of the Club’s Cockburn Arc AFLW and Community expansion project commenced in January 2024 and is progressing on schedule for completion by mid2025. The latest addition to our wonderful home base is a testament to the partnership we have with the City of Cockburn. The building works contract was awarded to Club partner, Shelford Construction, through a tender process led by the City of Cockburn. This project will also encompass the expansion of health club facilities at Cockburn ARC. The FFC Expansion Project is a pivotal strategic initiative for the Club, aimed at delivering new AFLW changerooms, community changerooms, dedicated spectator areas, and a versatile multipurpose space. Upon completion, these facilities will enable matches at both local and state levels to be held on Victor George Kailis Oval. The official opening is anticipated in July 2025, with attendance from our key funding partners in the WA State Government, West Australian Football Commission, AFL, and City of Cockburn.
The Club has continued to lend its support to a major redevelopment of Fremantle Oval and has been working with the City of Fremantle and other key stakeholders on a new master plan that will transform the historic venue into a state-of-the-art multipurpose facility. This blueprint for the future of Fremantle Oval envisions a space that will not only serve as a venue for future AFLW matches but also as a hub for community activities and events. The draft Master Plan, recently adopted by the City of Fremantle, has garnered support from the local community who recognise its potential to breathe new life into the heart of Fremantle. Efforts are underway to secure the necessary funding to ensure that the redevelopment project can proceed by 2030.
Clockwise: Cockburn Arc AFLW & Community Expansion Project progress photos, Inside the recently refurbished gym, Cockburn Arc AFLW & Community Expansion Project renders of the incoming grandstand.
In January 2024, the Club completed a complete refresh of the high-performance gym facilities at Cockburn. The gym refurbishment project has seen a complete overhaul of the equipment and layout of the gym in line with the changes in highperformance training at the elite level. The gym is now regarded as one of the best performance gyms in the country for its size, thanks to the equipment supplied by Alphafit.
The Club remains dedicated to advancing our current training facilities and are continually seeking innovative ways to improve and develop our infrastructure, ensuring our athletes have access to the best resources available. The Club is actively collaborating with the City of Cockburn and other stakeholders to explore development opportunities within the Cockburn Central precinct. These efforts aim to address gaps in our high-performance programs through facility improvements at our current training and administration facility.
After an exciting year of growth in the sustainability space, we are proud of the significant steps we continue to take toward Anchoring a Sustainable Future.
From team growth to strides in carbon reduction and waste management, we are looking to improve our sustainable business practices. There is still work to be done, but with a clear vision and the support of our team, partners, and stakeholders, we are confident that we will continue to make meaningful progress in the years to come.
We also aim to continue our carbon reduction initiatives, educate and engage our staff on the importance of environmental responsibility, and work with our partners to build a more sustainable future for the Club and wider community.
Some of our achievements from 2024 as well as initiatives that we are looking to implement in the future, are covered in this report:
Player-led sustainability initiatives
One of the standout moments this year was the addition of AFLW player Madi Scanlon, who joined AFL player Bailey Banfield in the sustainability
team. As both an AFLW player and marine scientist, Madi brings a wealth of experience and passion for environmental conservation. Her dual expertise in sports and science makes her a valuable asset as we continue to build a culture across the Club that values both performance and the environment.
As part of our long-term commitment to minimising our carbon footprint, we have collaborated with Carbon Neutral to develop and implement a carbon footprint reduction plan. Already, we are starting to see positive impacts from the initial phases of this plan, positioning us well for continued success in reducing our carbon footprint.
Business travel is an emission intensive part of our business, so we have taken steps to mitigate the impact. This year, we purchased offset units to neutralise 25 per cent of our business travel-related emissions. These offset units are generated by a biodiversity rehabilitation project in WA’s southwest that captures carbon emissions from the atmosphere. This marks the beginning of our journey toward fully neutralising the carbon footprint of our travel activities in the future.
Clockwise from top left: Josh Corbett taking part in the Club's tree planting day. Sustainability Officers Bailey Banfield and Madi Scanlon in front of the Club's solar panel system at its Cockburn facility. Banfield wears home guernsey by Burley Sekem, made from recycled water bottles, an estimated 700,000 plastic bottles were saved from landfill through the 2024 apparel range.
In partnership with the City of Cockburn, we hosted a staff and player planting day at Bibra Lake, which was a fantastic opportunity for our team to get some hands-on learning with environmental conservation and connect with the natural world. Together, we planted more than 800 seedlings to contribute to local biodiversity and ecosystem restoration efforts.
We have developed a procurement policy to improve our transparency and accountability in all procurement decisions, and to make it easier for staff to consider environmental and social factors when choosing suppliers. By embedding sustainability into our procurement processes, we aim to not only minimise our environmental impact but also to support suppliers who share our values.
We conducted a thorough review of our waste management, which identified several areas where we could improve our waste streams. We have since introduced a seven-bin program in our facility, alongside staff and player education sessions. This reduces the amount of
waste sent to landfill by providing more specific streams to recycle or compost our waste. These improvements help us move towards a more circular waste management model.
Education has been central to our efforts this year. We conducted several staff education sessions, focusing on sustainability practices and the role that everyone can play in reducing our organisation’s environmental footprint. The sessions included updates on the Club’s sustainability strategy and initiatives, a ‘sustainable living at home.’ lunch, and a waste reduction and sorting education session. These sessions have already led to more sustainable behaviours across the team and have helped to encourage learning and accountability.
Understanding the needs and concerns of our stakeholders is vital to ensuring our sustainability efforts are focused and effective. We conducted a comprehensive materiality assessment to help us identify the most important sustainability issues for our stakeholders, including members, partners and playing groups, which ensures we are addressing the issues that matter most to them.
Fremantle Football Club celebrates the contribution and loyalty of members who reached 10, 20 and 30 consecutive-year membership
EXECUTIVE
Simon Garlick Chief Executive Officer
Denis Bicer Chief Commercial and Strategy Officer
Joseph Brierty Executive General Manager of Football
VictoriaGreen Executive General Manager of People and Community
Jade Holmes Executive Assistant
Kasey Passmore Executive General Manager of Fan Experience & Growth
Cameron Tuohy Chief Financial Officer
AFL
Patrick Abbott Football Operations Assistant
Angie Bain Head of Wellbeing
Adam Beard Director of Football Performance and Innovation
Elliot Clare Football Analytics Coordinator
Jye Connachan WAFL Analyst
Nick Connors Recruiting Analyst
Joel Corey Assistant Coach
Gary Couanis Doctor
Jackson Dennis Strength & Conditioning Manager
Dale Emery Football Operations Manager
Tane Eunson Doctor
Darryn Fry AFLW List Manager
Harry Garland Stoppages Coach
Jaymie Graham Assistant Coach
James Grierson Physiotherapist & Rehabilitation Manager
Gary Ingraham Boxing & Wellness Coach
Megan Kearley Dietitian
Bradley Keller Football Data Intelligence Manager
Renee Kennedy Physiotherapist
Courtney Kranz Pilates Instructor
Justin Longmuir Senior Coach
Benjamin Marks Recruiting Assistant
David McMullin Draft Manager, VIC
Edward McMullin Recruiting Manager
Phil Merriman High Performance Manager
Corey Morris Strength and Conditioning Coach / AFLW High Performance Manager
Tendai Mzungu Development Coach
Ben Raysmith Head of Medical Services
Adam Read Peel Senior Coach
Paul Salis Head Trainer & Property Services Manager
Darryn Sargant Podiatrist
Marshall Stockden Senior Physiotherapist
Andrew Sturgess Development Coach
Alex Swann Doctor
Colin Sylvester Doctor
John Tascone Strength & Conditioning Coach
Gabby Valentine Physiotherapist
Geoff Valentine Head of Development
David Walls Head of Player Personnel
Daniel Williams Property Services Coordinator
Liam Woodland Recruiting Assistant - Victoria/ South Australia
Che Wyatt Indigenous & Multicultural Liaison Officer
AFLW
Kara Antonio AFLW Assistant Coach
Matthew Connell AFLW Assistant Coach
Brett Fletcher Senior Physiotherapist
Darryn Fry AFLW List Manager
Katie-Jane Hartshorn Physiotherapist
Claire Heffernan Head of AFLW
Hannah Hong Property Coordinator
Rose Huxtable Strength & Conditioning Coach
Tamara Jakobson Strength & Conditioning Coach
Shana Kemp Data Analyst
Declan McCormack Head Trainer
Liana Nici Player Development Manager
Ione Patten Doctor
Ashlea Renshaw AFLW Football Operations Coordinator
Courtney Riggs Psychologist
Cam Shepherd AFLW and Community Coaching Director
Lauren Stammers Development Coach
Zac Strom Ruck Coach
Craig Thomas AFLW Assistant Coach
Mark Tilbury AFLW Assistant Coach
Lisa Webb Senior Coach
CLIENT SERVICES
Tori Cheshire Client Services Coordinator
Melanie Cousins Senior Client Services Manager
Jordan Fuller Client Services Manager
Jana Gernhoefer Senior Client Services Manager
Tash McLeod Client Services Manager
Carissa Pearce Head of Client Services
Travis Puntaroni Client Services Manager
COMMERCIAL ACQUISITION
Josh Bolto Business Development Executive
Adam Bury Head of Commercial Strategy & Growth
COMMUNICATIONS
Tania Armstrong PR and Media Relations Lead
Fred Knickel Digital Content Assistant
Luke Kozuh Videographer
Britt Maxfield Digital Production Lead
Luke Morfesse Media Specialist
Olivia Palmer Media Relations Coordinator
Cale Provan Digital Content Lead
Brett Rechichi Media Coordinator & Producer
Diego Silva Videographer
Erin Verevis Digital Communications Lead
Scott Ward Head of Communications
COMMUNITY
Alice Congdon Community Programs Officer
Ben De Meo Regional Programs Coordinator
Simon Eastaugh Head of Community Engagement
Mitchell Harvey Fans & Community Manager
Roger Hayden NGA Coach
Graham Mills Regional Engagement Manager
Wade Spilcker Game Development Manager
Áine Tighe AFLW Game Development Coordinator & Player
DATA & INSIGHTS
Jennifer Dee CRM Project Coordinator
Hannah Jachmann Head of Data and Insights
Shrinu Rana Insights Analyst
EVENTS
Kellie Black Head of Events
Aimee Henry Events & Office Administrator
Olivia Minutillo Events Manager
Liam Quick Events Coordinator
*As of 01 November 2024
FACILITIES & STRATEGIC PROJECTS
Bill Clark Facilities & Maintenance Coordinator
Adrian Lacquiere Head of Strategic Projects and Facilities
Phoebe McPherson Receptionist
FINANCE & RISK
Kathryn Belben Management Accountant
Jarren Colpitts Accountant
Curtis Hogg Head of Finance
Lisa Jaskola Finance Administrator
Kate McGurk Head of Legal and Risk
Courtney Pratt Accounts Officer
Silvana Villada Senior Payroll Officer
IT
Alastair Cottenham Systems Administrator
Shannon Oliphant IT Support Officer
Scott Rose Head of Information Technology
Matthew Wilding IT Support Officer
MARKETING
Declan Bailey Membership & Marketing Officer
Bailey Gatland Brand & Creative Designer
LJ Harloe Brand & Creative Designer
Travis Lewis Brand & Marketing Lead
Meghan Maxwell Brand & Marketing Lead
Matthew Robson Marketing Assistant
Sarah Sawdon Head of Marketing & Membership
MEMBERSHIP
Melanie Adams Membership Services Officer
Kaitlin Baskerville Member Services Lead
Lily Cooper Membership Services Officer
Jarrod Cunningham Membership Operations & Ticketing Lead
Daniel Frisina Membership Services Officer
Marcuz Grainger Member Communications Coordinator
Donna Gratwick Membership Services Officer
James Orlandi Membership Services Officer
RETAIL
Craig Evans Senior Team Store Manager
Hannah Fields Team Store Assistant
Tony Godden Retail and Licensing Manager
PEOPLE & CULTURE
Kelly Medwin People & Culture Advisor
Brad Wellings Head of People & Culture
PREMIUM SALES
Jacy Chalcraft Premium Sales Executive
Mark McClure Premium Sales Executive
Ryan Meadowcroft Premium Sales Executive
Adam Northover Head of Premium Sales, Retail & Licensing
Emily Pollett Premium Sales Coordinator
Pia Zoiti Premium Sales Executive
PURPLE HANDS FOUNDATION
Donna Rendell General Manager
Cherise Ricciardo Program Manager
Amber Vandam Program Coordinator