The Purple Hands Foundation respectfully acknowledges the Traditional Custodians of the land, waterways and skies on which we live in Perth, the Whadjuk People of the Noongar Boodja and acknowledge their continuing connection to Country and culture. We pay respect to Elders past and present, senior knowledge holders and those following in their footsteps, and extend this respect to all Aboriginal and Torres Strait Islander Peoples across Australia.
Introduction
Report
Chairman, General Manager
About
Our Impact
An
Kimberley Connected School Program
Kimberley 9s Carnival
Goals aHead
Promoting mental well-being and empowering young people
Get Up and Goal
Equipping young people who are neurodiverse for future careers
Board, patrons and partners Purple Hands Game
A
Sensory Room
Championing
Enhancing accessibility and inclusion Sport,
OUR VISION
A connected WA community where young people are thriving from a sense of belonging and purpose.
OUR MISSION
To help young people aged 12 to 18 years overcome barriers to unlock their true potential, instilling important life skills and behaviours using the power of sport - so that no one is left behind.
WHY PURPLE HANDS?
Hands have always been a symbol of connection - reaching out in times of need and lifting those who need it. At Purple Hands Foundation, our hands are always extended, offering strength, support and hope.
Through the power of sport, we break down barriers and open doors, giving young people the life skills, confidence and sense of belonging they need to thrive. Every handshake, every high-five, every hand on a shoulder is a promise: you are not alone. Every program we deliver is built on genuine connection and meaningful impact, strengthening individuals, families, and communities.
When you join us – as a sponsor, donor, partner or volunteer, you’re extending your own hand to those who need it most. Together we can build a stronger, more connected WA community, where no young person is left behind.
CHAIRMANS REPORT
STRATEGY & FUTURE FOCUS
On behalf of the Purple Hands Foundation and the Fremantle Dockers, thank you for your incredible support over the past 12 months.
As I reflect on my first full year as Chairman, I am proud of the progress we have made in addressing some of the most pressing challenges faced by young people in our community. Guided by our mission to help them overcome barriers and unlock their potential, the Purple Hands Foundation is building a brighter future through impactful and innovative programs.
Our initiatives harness the unifying ability of sport to connect people and break down barriers, delivering benefits that extend well beyond physical health. For many young participants, restricted access to opportunities can limit their future. By offering targeted support, we aim to equip them with the tools, confidence, and connections they need to succeed.
Our Goals aHead mental health initiative, now in its third year with a growing waitlist of schools eager to participate, continues to provide vital support for young people navigating an increasingly complex world. Similarly, our Get Up and Goal job readiness program, designed specifically for neurodiverse young people facing significant challenges when transitioning from education to the workforce, exemplifies this commitment.
In the Kimberley, we work closely with schools and the WA Police to boost school attendance and reduce anti-social behaviour through our Kimberley Connected in-school workshops and the Kimberley 9s Carnival. These programs address critical areas such as cultural connection, health and nutrition, and safe choices, helping young people build a strong foundation for their future.
empower us to reach even more young people in the years ahead.
Looking forward, our focus is on expanding our programs to ensure they are more accessible and inclusive, so no young person is left behind. This ambitious goal drives our dedication to early intervention, measurable outcomes, and longterm sustainability.
Our collaboration with key partners, including schools, WA Police, and local communities, allows us to address critical issues such as mental and physical health, school absenteeism, youth crime, and cultural identity.
As we look to grow our reach as a Foundation, I would like to acknowledge the outstanding contribution of Craig Carter, who is stepping down from the board. Craig’s strategic insight and sharp commercial acumen, honed through his leadership at Macquarie Bank, have been invaluable in shaping the Foundation’s direction. His unwavering focus on long-term impact and his deep passion for the Purple Hands mission have left a lasting legacy.
"Our initiatives harness the unifying ability of sport to connect people and break
down barriers, delivering benefits that extend well beyond physical health."
I extend my heartfelt thanks to my fellow directors, our tireless Purple Hands team, and the Fremantle Football Club for their invaluable support. A special acknowledgment goes to our major partner, uLaunch powered by AKG, whose contribution has been instrumental in enabling our work. I would also like to warmly thank our funding partners including WA Police, Containers for Change, SEDA Group, Goodeve Foundation, Kimberley Regional Service Providers and the Shire of Broome for their amazing generosity.
This year’s Purple Hands Game Day highlighted the generosity of our community, raising more than $65,000 through donations and wristband sales. Your contributions fuel our mission and
Together, we are building a future where every young person has the skills, confidence, and opportunities to thrive. Thank you for being part of this important journey.
Tony GristCHAIRMAN
GENERAL MANAGER'S REPORT
OPERATIONAL & ACHIEVEMENTS
As we reflect on a year of growth and innovation, we remain committed to empowering young people to overcome challenges and realise their potential. At our core, we exist to support those who don’t have the same opportunities as the majority - young people who are disadvantaged due to circumstances beyond their control. Whether they come from underprivileged backgrounds, are neurodiverse or living with a disability, reside in regional areas, or face barriers to education and employment, our mission is to lift them up, pave the way for a better future, and ensure that no one is left behind.
We believe that every young person deserves the choice, not chance to succeed. Too often, those facing systemic barriers - lower education levels, limited access to employment, social isolation, or generational disadvantage - struggle to break the cycle. Our programs are designed to intervene early, equip them with essential life skills, and provide them with the opportunities and support they need to create a brighter future.
Last year, more than 1400 lives were impacted through our school-based and community programs, delivering mental health education, job readiness training, mentoring and health and wellbeing initiatives across Western Australia.
This is only scratching the surface of the greater impact we can have on our community - limited only by funding.
With a strong management framework, highly qualified personnel, and processes in place to undertake evaluation, we are well-positioned to achieve our program’s objectives and create lasting impacts on participants and their communities.
Our Goals aHead program, now in its third year, continued to deliver comprehensive mental health education to 117 students, reinforcing coping strategies and resilience-building techniques.
We also piloted the Get Up and Goal job readiness initiative for neurodiverse young people, helping them develop career pathways, breaking down employment barriers and giving them the confidence to transition into the workforce. With the success of this pilot, the program is set for full rollout in 2025.
In regional WA, our Kimberley Connected Program played a key role in increasing school attendance and decreasing anti-social behaviour. In collaboration with schools and WA Police, we facilitated 2,481 workshops focused on cultural connection, safe choices, and personal development, making a tangible difference in the lives of young people who often have fewer resources and support networks.
The power of sport remains a cornerstone of our work. It is a universal connector, and for many of the young people we support, the Fremantle Dockers players that continue to support our program participants are more than athletes, they are role models and sources of inspiration. This transformative connection allows us to break down barriers in a way few other interventions can.
Where it aligns with our mission, we incorporate structured football-based activities to teach essential life skills, fostering not just physical fitness but also teamwork, leadership, and social confidence. Sport is a proven catalyst for change, with research showing that initiatives like ours contribute to improved academic performance, reduced criminal behaviour, and stronger community engagement. By integrating sport with education and mentoring, we ensure that learning extends beyond the classroom, providing handson experiences that cater to diverse learning styles and create meaningful, lasting impact.
Growth remains our focus, this means expanding our reach, increasing accessibility, and ensuring no young person is left behind. We are committed to systemic change, not just short-term fixes. We’re driven to shifting from reactive solutions to proactive and community-driven initiatives that address the root causes of disadvantage. We believe that true, lasting impact comes from collaboration, and we are grateful to the many individuals, partners, and organisations who share our vision and have helped shape our work.
The past 12 months have reinforced what we already knew, together, we can make a real and lasting difference. Thank you for being part of this journey. We look forward to sharing our continued progress in the year ahead.
GENERAL MANAGER Donna Rendell
OUR BOARD OUR PATRONS
* Denotes new board member in 2024
Hon. Chris Dawson AC APM and Darrilyn Dawson
As a registered charity, the Purple Hands Foundation relies on the generosity of the Western Australian community to sustain and grow our programs. If you would like to get involved as a corporate partner or make a tax deductible donation, please scan the QR code.
TONY GRIST Chairman
COLLEEN HAYWARD
CRAIG CARTER
GRAEME PARKER
GUY HOUSTON
THANK YOU
TO OUR PARTNERS AND STAKEHOLDERS
FOUNDING PARTNER
MAJOR PARTNER
FUNDING PARTNERS
Goodeve Foundation, Tony and Michelle Grist
PROGRAM PARTNERS
15 AVERAGE AGE OF PARTICIPANTS
WHY OUR WORK MATTERS
youth incarceration
YOUTH offenders comprised 17% of the total OFFENDER POPULATION in WA [1]
55.8% OF YOUNG PEOPLE incarcerated in WA RETURN TO SENTENCED SUPERVISION within 12 months, indicating challenges in rehabilitation and reintegration efforts [2]
disability employment
68.9% of
mental health
1 in 10 Australians aged 12-17 will
SUICIDE REMAINS THE LEADING CAUSE OF DEATH AMONG AUSTRALIANS AGED 15-24 [6]
1 IN 4 YOUNG PEOPLE ARE CURRENTLY EXPERIENCING MENTAL ILL HEALTH [7]
kimberley
School attendance in the Kimberley is BELOW 39% [8]
Aboriginal and Torres Strait Islander children between the ages of five and 17 die by suicide at FIVE TIMES THE RATE of non-Indigenous children [9]
WA has the highest level of FIRST NATIONS INCARCERATION in Australia [10]
[1] Commissioner for Children and Young People: ccyp.wa.gov.au. [2] Productivity Commission: Report of Government Services 2021 www.pc.gov. au. [3] Department of Social Services: www.dss.gov.au. [4] Australian Bureau of Statistics: Autism in Australia 2022: www.abs.gov.au/articles/ autism-australia-2022. [5] Australian Institute of Health and Welfare (AIHW) www.aihw.gov.au. [6] Australian Institute of Health and Welfare (AIHW) www.aihw.gov.au. [7] The Medical Journal of Australia: Mental health of young Australians: dealing with a public health crisis onlinelibrary.wiley. com/doi/full/10.5694/mja2.52047. [8] Department of Education Western Australian: www.education.wa.edu.au. [9] The Lancet Child & Adolescent Health: Suicide in Indigenous youth: an unmitigated crisis. www.thelancet.com. [10] Australian Bureau of statistics: https://www.abs.gov.au.
Students from Bayulu Remote Community School.
Opposite: Bailey Banfield shows the tshirts designed through the Connection to Culture workshop.
KIMBERLEY CONNECTED SCHOOLS PROGRAM
Empowering Young People in the Kimberley
At Purple Hands Foundation, we believe every young person deserves the opportunity to thrive - no matter where they live. But in the Kimberley, school attendance is much lower and access to programs that teach life skills and build connection are fewer. That’s where Kimberley Connected makes a difference. Using the power of sport, we empower young people in remote communities to stay engaged, learn valuable skills, and build a sense of belonging.
This year-round, school-based program supports primary and secondary students by encouraging school attendance, positive behaviour, and personal growth. Through interactive digital workshops, hands-on learning experiences, and direct teacher support, we ensure that students, even in the most remote areas, have access to resources that keep them engaged. The program
“Love the lessons that are then linked to the activities on the beach! Fits in easily with health curriculum and add to learning already happening in class.”
TEACHER, BAYULU REMOTE COMMUNITY SCHOOL
Students from Bayulu Remote Community School. Opposite: Reviewing student submissions from the Connection to Culture workshop to inform the Kimberley 9s tshirt design.
“The number of students particularly amongst our high school girls class increased as a direct result of the build-up to the Kimberley 9s program”
TEACHER, LUURNPA CATHOLIC SCHOOL
continuously evolves with teacher feedback, making sure it stays relevant and effective.
At the heart of Kimberley Connected is a simple but powerful promise - commitment to learning and positive choices will be rewarded. Students who consistently engage with the program and demonstrate strong attendance and behaviour have the opportunity to participate in the Kimberley 9s Carnival, a once-in-a-lifetime experience that celebrates their dedication.
One of the most powerful elements of the program is the Connection to Culture workshop, where students express their identity through art. Their designs are transformed into the official Kimberley 9s Carnival t-shirt, a tradition that fosters pride, cultural connection, and community spirit. For many students, this is more than a design - it's a statement of who they are and where they come from.
We know that engagement starts with access, and in 2024, we enhanced the program with a new online platform, reaching 827 students across the region. This upgrade made it easier for teachers to deliver workshops and allowed us to measure impact in real-time - ensuring the program continues to evolve and improve.
Scan the QR code to learn more about Kimberley Connected.
from top
dinner for the dining experience. Students and volunteers sit down to the three course meal. Bespoke menu presented by WA Good Food Guide and Heyder & Shears. WA Police supporting Kimberley Connected.
Containers for Change Caring for Country workshop on Cable Beach.
In 2024, we deepened our partnership with Containers for Change to deliver the Caring for Country workshop, teaching students about sustainability, recycling, and environmental responsibility. Teachers have seen first-hand how these lessons spark real conversations. One educator from Wangkatjungka Remote Community School noted that the sessions led to powerful discussions about littering, waste management, and caring for the land.
Another unforgettable moment came from the Fuel to Play workshop. This initiative taught students about nutrition, fresh food, and meal preparation, culminating in a three-course dining experience under the stars in Broome brought to life by the WA Good Food Guide and Chef Stephen from Heyder & Shears. For many students, this was their first-ever formal dining experience - a moment of excitement, pride, and personal growth. It wasn’t just about food - it was about building confidence in new social settings, teamwork, and understanding the value of healthy choices.
“Many students were quite unaware of the recycling components, and it was really good to relate it to country and the effects it can have coming from backgrounds / family life where recycling and sustainability is not mentioned or talked about, it was great to expose the students to this.”
TEACHER, ST MARY’S COLLEGE, BROOME
Clockwise
left: Chef Stephen Watson prepares
“Loved the food, playing football, and meeting new people. Can't wait to come along next year”
STUDENT, BAYULU REMOTE COMMUNITY SCHOOL
With 65% of Kimberley schools already engaged, our goal is to expand the program even further. We’re collaborating with the Department of Education to introduce new workshops on mental health, leadership, resilience, and digital safety - ensuring students gain critical skills that help them navigate life beyond the classroom.
The impact of Kimberley Connected is real and lasting - but we can’t do it alone. With your support, we can reach more schools, engage more young people, and create more lifechanging opportunities. Whether as a sponsor, donor, or partner, your investment will help empower the next generation, ensuring every young person in the Kimberley has the support, skills, and opportunities they deserve.
Together, we can extend a hand to those who need it most, because no young person should be left behind.
KIMBERLEY 9 s
The Kimberley 9s AFL Carnival continues to be one of the most anticipated events of the year, bringing together 426 students from across the region for two days of football, connection, and personal growth. But this event is about much more than what happens on the field - it’s about creating opportunities, building confidence, and reinforcing the values that will shape these young people long after the final siren.
The carnival serves as a powerful platform for workshops on emotional well-being, anger management, anti-smoking, and sustainability, ensuring students gain practical life skills that extend well beyond sport. This year, we were proud to continue our inclusion field in partnership with WA All Abilities Football Association, making sure that every young person, regardless of physical or intellectual abilities, had the chance to take part, experience the joy of competition, and feel a true sense of belonging.
The Kimberley 9s Carnival is an enormous logistical undertaking, and its success each year would not be possible without the ongoing support of WA Police, our major partner since the program’s inception. Beyond their financial contribution, WA Police play an active and hands-on role, stepping onto the field as players, umpires, and event volunteers. Their involvement allows students to interact with law enforcement in a positive, personal setting, fostering trust, respect, and stronger relationships within the community.
Adding to the excitement, Fremantle Dockers players Michael Frederick and Bailey Banfield joined us at this year’s event, creating unforgettable moments for students. Their presence wasn’t just about inspiring the next generation of footballers - it was about showing young people what’s possible through dedication, resilience, and the power of strong role models. The impact of these interactions extends far beyond the carnival, leaving lasting impressions on the students and reinforcing the sense of community and support that defines the Kimberley program.
“Engaging the kids gives a positive view of Police showing that we are normal people and can have fun in the community”
POLICE OFFICER
“We have
made great connections with schools from communities outside our usual zone… it was fantastic to see the Kimberley coming together…the carnival was extremely engaging”
WORKSHOP
PROVIDER, ALIVE AND KICKING GOALS
Scan the QR code to watch the 2024 Kimberley 9s wrap video.
Clockwise: Michael Frederick joins in the carnival. WA Police umpire the games. An even ruck contest.
Clockwise from top: Students and volunteers gather for a briefing on Cable Beach. Caring for Country workshop, presented by Containers for Change. Key stakeholders relaxing at Spinifex Brewery after the carnival.
In 2024, the Kimberley 9s Carnival faced significant logistical challenges, relocating to Broome’s Gantheaume Point, a stunning but remote location with limited infrastructure. Yet, thanks to the incredible support of the Broome community, the event was not just successful - it was a testament to what can be achieved when people come together with a shared purpose.
A heartfelt thank you to the organisations that went above and beyond, providing funding, infrastructure, volunteers, and hands-on problemsolving to ensure the carnival ran smoothly. Your support didn’t just make this event possible, it helped shape meaningful experiences for young people across the Kimberley.
Together, we’re creating more than a sporting event, we’re building connections, fostering resilience, and empowering the next generation to thrive.
BROOME PCYC, GOODEVE FOUNDATION
Our Major partners include:
• WA Police: funding, event set up, umpiring and interacting with students
• Containers for Change: funding, delivering in school 'caring for country' workshops and interactive workshops at the carnival and volunteering
• Goodeve Foundation: funding and volunteering
• Kimberley Regional Service Providers: funding, equipment and logistical support and volunteers
• Shire of Broome: funding and logistical support
DP World who transported all of the equipment from Perth to Broome
We are also so grateful to the following organisations:
• WA All Abilities Football Association: for running inclusive football games at the carnival and volunteering across the two days
• Garnduwa and Western Australian Football Commission: for providing carnival assistance and volunteers
• Programmed: Providing carnival catering
Broome PCYC: Supporting with accommodation and providing catering for all travelling students
• Cable Beach Club Resort: Providing accommodation
• Woolworths: Providing fresh fruit and ice for students
• Holdfast: Providing the student giveaway bags
Chef Elby: Assisting with local community connections
• Broome Turf Club: Providing storage and other equipment
• Elastoplast: Providing first-aid tents and supplies, along with student giveaways
• Broome Surf Life Saving Club: First Aid volunteer support
Woodside: Keeping everyone sun safe providing sunscreen
Safestyle sunglasses: Providing 500 pairs of sunglasses to the event
• SEDA Group: Student volunteer cohort
• Spinifex: Putting on an amazing event to help thank all our stakeholders
Special thanks to;
WA Good Food Guide and Chef Stephen from Heyder & Shears for once again bringing the student dining experience to life.
• Thank you also to our wonderful workshop providers who kept the students entertained and learning in between games
• Containers for Change, partnering with Waste Sorted Schools: learning how long different waste products take to break down, and which are the best bins to use
• Kimberley Aboriginal Medical Service (KAMS) and Broome Headspace: promoting education and awareness of mental health strategies
• Broome Regional Aboriginal Medical Services: “Be SmartDon’t Start” message, promoting anti-smoking and vaping messages
• Alive & Kicking Goals: Education around mindfulness tips and techniques to the students
GOALS aHEAD
PROMOTING MENTAL WELL-BEING AND EMPOWERING YOUNG PEOPLE
One in seven young Australians aged 4 - 17 experiences a mental health disorder each year, with anxiety and depression being the most common*.
With the increasing pressure on young people, early intervention is critical, and that’s exactly where Goals aHead makes a difference.
Developed and delivered in collaboration with youth mental health organisation zero2hero, Goals aHead is an eight-week program designed to support years eight and nine students' mental well-being by combining classroombased learning with physical activity. Thanks to zero2heros’ extensive experience in delivering school-based programs, we ensure that mental health education is not just theoretical - it’s practical, engaging, and directly applicable to students’ daily lives.
In partnership with major partner uLaunch, powered by AKG, Goals aHead has reached 117 students across multiple schools this past year, responding to the growing demand for mental health support among young people. The program’s expansion reflects its proven ability to create meaningful change, equipping students with skills to navigate challenges, build resilience, and develop lifelong coping strategies.
One of the key strengths of Goals aHead is how it makes mental health education accessible and engaging. By integrating physical activity
with lessons on emotional regulation, resilience, and coping mechanisms, the program fosters a safe, supportive environment where students feel empowered to take control of their mental wellbeing. Research consistently shows that exercise reduces stress, improves mood, and enhances mental health, and this program ensures students experience these benefits first-hand.
Beyond mental health education, Goals aHead helps students develop essential life skills such as teamwork, communication, and problemsolving - key attributes for future success. Through structured activities, students also build a sense of community, learning to support one another and address mental health challenges together. This peer-focused approach helps break down stigma, normalising open discussions about wellbeing and reinforcing positive support networks.
The success of Goals aHead lies in its ability to evolve and expand. As more schools seek mental health support for their students, our goal is to continue growing the program, so no young person is left behind. By equipping students with the tools to manage their mental health early, we’re helping shape a future where every young person has the skills, confidence, and support to thrive.
Now, more than ever, we need to act on youth mental health, and with Goals aHead, we’re making real, lasting change.
TESTIMONIALS
“I would recommend the program to other schools, because it’s something that there are no negatives for, the only thing the program is going to do is bring positivity to your school and students. It’s going to give them extra confidence, improve their morale. The kids were constantly smiling during the program, seeing children confront their fears and overcome them was the highlight”
GARY BENZIES, TEACHER, SAFETY BAY SHS
“This program gives not only the students but the families and the staff at the schools the extra support that they need to help these kids that are really struggling, I definitely saw a massive difference in my daughter’s confidence. She was able to make new friendships, and her confidence and self-esteem grew along with the other participants in the program”
PROGRAM PARTICIPANT’S PARENT
* (Source: Australian Institute of Health and Welfare, 2023).
Major Partner
Scan the QR code to watch the program video.
GET UP & GOAL
EQUIPPING YOUNG PEOPLE WHO ARE NEURODIVERSE FOR FUTURE CAREERS
The unemployment rate for Autistic people of working age is at 18.2%, more than double that of people with a disability (7.5%) and nearly six times the rate of those without a disability (3.1%).
That is why in 2024 we launched Get Up and Goal, a job readiness program developed in partnership with uLaunch, powered by AKG.
Designed for neurodiverse students and young people with a disability in years 10, 11, and 12, this initiative provides essential skills and support to help them explore career pathways, build confidence and prepare for the workforce.
Get Up and Goal is already making meaningful impact, offering a bridge between education and employment for young people facing unique challenges.
Get Up and Goal’s comprehensive approach covers a wide range of essential topics across eight weeks, ensuring that participants are equipped with the tools they need to navigate the often-difficult path to meaningful employment. From resume writing and crafting cover letters to exploring different career options, the program ensures that every participant is prepared to take the next step in their professional journey.
Students are also given practical tips on stress management techniques and interview preparation, empowering them to confidently pursue job opportunities with the skills necessary to succeed in the workplace.
What sets Get Up and Goal apart is its inclusive ability to cater to the specific needs of neurodiverse individuals and those with disabilities. The program’s structure is designed
to be flexible and adaptable, ensuring that every participant can engage with the content in a way that suits their learning style and abilities. The program also provides ongoing support beyond the sessions with pathways to employment services through uLaunch’s Disability Employment Support (DES) services.
The success of Get Up and Goal has been truly inspiring, with educators and students praising its impact. Teachers have highlighted the programs ability to connect with students in a meaningful way, noting significant boosts in confidence and self-esteem among participants.
The pilot program delivered measurable improvements in career-related skills, resulting in increased school attendance to higher levels of student engagement in other academic and social settings. These results underscore the program’s profound and lasting influence on student’s lives.
This success has been made possible through the partnership with uLaunch powered by AKG, whose expertise and resources have been instrumental in shaping a program that aligns with the evolving job market.
Beyond the direct impact on students, teachers have reported enhanced student motivation, engagement and a more positive outlook on future career pathways. The tailored nature of Get Up and Goal makes it an invaluable resource for schools seeking to support neurodiverse students and those with disabilities, filling a crucial gap in traditional employment preparation programs and paving the way for a more inclusive future.
Our goal, together with uLaunch powered by AKG, is to enhance the program’s offerings and expand the reach of the Get Up and Goal program to more schools in 2025. By doing so we aim to empower more young people with the skills and confidence they need to navigate their career journeys and successfully transition into the workforce.
Major Partner
Scan the QR code to watch the program video.
TESTIMONIALS
“I gained the knowledge to be able to know what people would ask, [in an interview] know what questions to ask and know how to seek a job.”
STUDENT, DIANELLA SECONDARY EDUCATION SUPPORT CENTRE.
“This program is super helpful for whoever may want to find a job, while they’re in school or after school.”
STUDENT, DIANELLA SECONDARY EDUCATION SUPPORT CENTRE
“Students from West Coast Secondary Education Support Centre have participated in employment skill building programs in the past but the Get Up and Goal program offered a different approach that we saw was very beneficial for our neurodiverse students. The opportunity to link the program to professional sports team and the activities offered through the partnerships, made this a more engaging program for our students as it connected them to a world outside of school.”
TEACHER, WEST COAST SECONDARY EDUCATION SUPPORT CENTRE.
“The Get Up and Goal Program has had a positive impact on the students in our school who participated in it. Some of these students have a history of disengagement but the quality of the program delivery, the fun and engaging activities combined with the dynamic and supportive facilitators ensured high engagement from all of our participants. As a direct result of the program, one of our students realised his dream of working in the music industry by obtaining a work experience placement in a radio station”
TEACHER, DIANELLA SECONDARY COLLEGE EDUCATION SUPPORT CENTRE.
PURPLE HANDS GAME DAY
A CELEBRATION OF COMMUNITY AND SUPPORT
The Purple Hands Game Day was a standout event this year, bringing together the Fremantle Dockers community and supporters to raise crucial funds for our programs. Thanks to the incredible generosity of Fremantle Dockers members and fans, we raised more than $65,000, an achievement that has made a significant difference in our ability to expand our reach and impact.
On this special day, supporters had the opportunity to get behind the Purple Hands Foundation by either donating $10 or purchasing a light-up wristband, with all proceeds going directly to support our vital programs. The funds raised through this event enable us to continue offering our programs to young people across Western Australia at no charge, ensuring that financial barriers don’t stand in the way of those who need our support the most.
The success of Purple Hands Game Day is a testament to the power of community and the incredible impact that collective action can have. Every contribution, no matter the size, plays a crucial role in allowing us to provide life-changing opportunities to the young people who benefit from our programs, so that no young person is left behind.
We are deeply grateful to every person who supported Purple Hands Game Day, as well as the Fremantle Dockers for their ongoing commitment to young people across WA. Your generosity helps us pave the way for a better future for young people across WA, and we look forward to seeing even more of you join us for this special event in the years to come. Together, we are making a real difference.
If you would like to support our programs, please scan the QR code to make a tax deductible donation.
SENSORY ROOM & BAGS
Enhancing accessibility and inclusion
For many families with neurodiverse children, the excitement of a large sporting event can often feel out of reach. The overwhelming crowds, loud noises, and unpredictable environment can turn what should be a special day into a stressful experience, forcing families to choose between missing out or enduring a challenging situation.
That’s why the Sensory Room at Optus Stadium has become such a game-changer. Thanks to the generous support of the WA State Government, this dedicated space is now a permanent fixture, providing a welcoming retreat for individuals with sensory sensitivities at AFL home games, the WAFL Grand Final, and other major stadium events. This milestone reflects our commitment to ensuring that everyone, regardless of their sensory needs, can experience the thrill of live sport in a comfortable, inclusive, and supportive environment.
Designed for those who may find the typical stadium experience overwhelming, the Sensory Room offers a quiet, soothing environment away from the noise and intensity of the crowd. Equipped with soft lighting, noise-cancelling headphones, tactile activities, and comfortable seating, it provides a safe space where families can regroup, regulate, and return to the game on their own terms.
Beyond the room itself, Sensory Bags were made available to fans throughout the season. These specially designed bags included noise-cancelling headphones, fidget toys, stress-relief items, and sunglasses, helping individuals manage sensory overload while still enjoying the game.
Located near Aisle 149, the Sensory Room welcomed 199 visitors throughout the season, transforming the stadium into a truly inclusive venue, where everyone has the opportunity to be part of the action.
We are deeply grateful to the WA State Government for making the Sensory Room a
permanent feature, Autism WA for their expertise in designing and staffing the space at Fremantle Dockers home games, and to our major partner uLaunch, powered by AKG, whose generous funding made these initiatives possible.
As we look to the future, we are excited to see even more families, fans, and individuals benefit from these essential services - because no one should have to miss out on the joy of live sport.
“This space is a safe haven, without it games were hard. It’s the reason we still attend games. Without the calm space, my child would become completely overwhelmed and end in a state of complete distress. Just knowing that the Sensory Room is available has helped her enjoy the football in the same way any child should”
ROOM USERS CAREGIVER
“The Sensory Room provides a safety net for families when it gets loud. Having the bags so families can go out and actually see some of the game is amazing. I see how passionate Purple Hands Foundation is about the programs they deliver, always pushing for the best outcomes, and I’m proud of what we’ve been able to achieve together”
ALANA BELL, AUTISM ASSOCIATION OF WA
STARKICK GALA DAY
Championing inclusion through sport and community
The Starkick Gala Day, held at the Fremantle Dockers headquarters in Cockburn, brought together more than 100 children with mixed abilities to enjoy a modified version of AFL in a fun, inclusive and supportive environment.
Delivered in collaboration with Starkick, WA All Abilities Football Association, SEDA Group, and a dedicated team of volunteers, the event provided participants with the opportunity to develop their skills, build confidence and foster a love for the game. The day featured skill-based activities, small-sided games, and interactive sessions designed to promote teamwork and engagement.
Players from the Fremantle Dockers joined in, offering encouragement and inspiration, while coaches and support staff ensured every child could participate at their own pace. The success of the event reinforced the power of sport in fostering inclusion and community connection, while also highlighting the importance of accessibility in grassroots football.
Each year the Starkick Gala Day continues to grow, strengthening partnerships and
delivering an unforgettable experience for young participants and their families.
On 10 May 2024, ahead of the Purple Hands Foundation game where the Fremantle Dockers took on the Sydney Swans, approximately 1,000 people came together for the "Hand in Hand –Crossing for Inclusion" event.
Gathering at the East Perth end of Matagarup Bridge, participants and organisations including Purple Hands Foundation, WA All Abilities Football Association, Starkick and the Fremantle Dockers joined hands and hearts as they crossed the bridge in celebration of diversity, unity and shared purpose. This symbolic event underscored the strength of an inclusive community, demonstrating that when opportunities are accessible to all, everyone has the chance to thrive.
SPORT, BUSINESS AND LEADERSHIP PROGRAM
Keeping students engaged in education is one of the biggest challenges faced today. Traditional learning environments don’t always cater to every young person, and without practical, hands-on experiences, many students struggle to see the connection between their studies and future careers. That’s where the Sport, Business, and Leadership program steps in, bridging the gap between education and real-world opportunities through the power of sport.
Now in its third year, this 12-month dual diploma program, delivered by Purple Hands Foundation, SEDA Group, and Fremantle Football Club, provides students with direct access to industry professionals, leadership opportunities, and hands-on experience in both sport and business administration.
Throughout the year, students participated in 36 workshops led by Fremantle Dockers executives, players, assistant coaches, administration staff, and partners. These interactive sessions allowed students to gain insights into business operations, event management, and player development, equipping them with the skills needed to succeed beyond the classroom.
Among the standout sessions were a game review with Fremantle midfielder Cooper Simpson and Development Coach Andrew Sturgess, where students got an insider’s perspective on highperformance football analysis, and wellness workshops with Head of Wellbeing Angie Bain, focusing on the importance of mental and physical well-being in elite sport.
More than just theory, students put their learning into practice by supporting major events, including:
• Freo Footprints
• Purple Playground
• Junior Draft Day
• AFL and AFLW game days
Their involvement extended beyond football, as they also participated in the Walk for Reconciliation and the International Women’s Day Student Focus, strengthening their leadership skills while making a meaningful impact in the community.
A key highlight of the program is the major project, where students work in teams to design, plan, fundraise for, and deliver an initiative of their choosing. This year, students successfully launched three incredible projects:
• NGA Carnival: A high-level competition showcasing hundreds of elite young athletes competing for the Aaron Sandilands Shield.
• Starkick All Abilities Carnival: A roundrobin event where children with disabilities participated in modified football and interactive games, ensuring every child had the chance to play.
• Broome Community Initiative: Students travelled to Broome to run football clinics in schools, cook breakfast for those facing homelessness, and assist in a local community garden, demonstrating the power of sport to unite and uplift communities
One of the most inspiring moments of the year was the students’ involvement in the Kimberley 9s Carnival. Their dedication to being part of this event went beyond just showing up, they took the initiative to fundraise for their attendance, demonstrating their commitment, leadership, and resilience. Their contributions were instrumental in the success of the event, proving that when given the opportunity, young people rise to the challenge and make a real impact.
The high standards and professionalism displayed by students throughout the program did not go unnoticed - four participants secured casual contracts with the Fremantle Dockers, proving that this program is not just a learning experience, but a genuine career pathway.
As the Sport, Business, and Leadership program continues to grow, it remains a premier opportunity for young people looking to develop leadership, business acumen, and hands-on experience in the world of sport, giving them the confidence and skills to succeed in whatever path they choose.
TESTIMONIALS
“The Sport, Business, & Leadership Program was nothing short of incredible. The amount of real-life experiences and hands-on involvement with the football club was second to none. For me, it was the growth and passion I found within myself over the course of the year. From not knowing what career path I wanted to follow, to gaining employment with multiple companies, I put it down to how valuable the workshops and opportunities were. A program that has set me up for the future!”
2024 SPORT, BUSINESS AND LEADERSHIP PROGRAM STUDENT
“Purple Hands plays an integral part in students gaining insights into the sporting industry and the real-world opportunities unique to this program. Through their connections we are able to illustrate the power of sport to touch the lives of individuals, neighbourhoods and communities. Programs such as the Kimberley 9’s and Starkick carnivals typify this statement. Further to this, we have witnessed the positive impact involvement in these programs has on our students. We are grateful for their partnership and look forward to walking hand-in-hand with them in the future.”
JEFFREY GILES, PROGRAM FACILITATOR SEDA GROUP
FINANCIALS
The Purple Hands Foundation has engaged RSM Australia Pty Ltd to review the Purple Hands Foundation financial statements in line with the ACNC reporting standards.
Below is a preliminary high-level summary of Purple Hands Foundation Limited’s financial position for the 12-month period ending at 31 December 2024. Pleasingly, the Foundation has seen a significant increase in Partner contributions, primarily for the Kimberley Connected program.
Comprehensive reviewed financial statements will be published on the ACNC website and on Purple Hands Foundation website when available: www.fremantlefc.com.au/purple-hands/about-us
