2022 Purple Hands Foundation Annual Report

Acknowledgement of Country

The Purple Hands Foundation respectfully acknowledges the Traditional Custodians of the land, waterways and skies on which we live and work to connect communities in Perth, the Whadjuk People of the Noongar Boodja and acknowledge their continuing connection to Country and culture. We pay respect to Elders past and present, senior knowledge holders and those following in their footsteps, and extend this respect to all Aboriginal and Torres Strait Islander Peoples across Australia.

CHAIRREPORT

DaleAlcock

In its first 12 months, the Purple Hands F (PHF) set several ambitious targets to h impact on key social issues facing young

Working closely with the Fremantle Foo underpin the Foundation’s purpose, visio PHF mirrors the Club’s commitment to b connected and guided by our hearts

This year has seen a development of cle objectives to ensure sustainable and me impact on the community With a collab approach, we have reached the targets of 2022

The successful launch of PHF to the Fre Stadium in June, showcased the Founda several highlights in our inaugural year, h Optus Stadium for the first time as part really highlighted the Foundation's purp

The success of the maiden Fremantle D per cent of students completing Term 4, and real life industry experience by volunteering and engaging with PHF programs state-wide, had a significant impact on the students as well as our programs

The Foundation’s flagship program, Kimberley Connected, was delivered for the second consecutive year In 2021, the program only consisted of the Kimberley 9s football carnival on Cable Beach However, the success of this initiative saw it grow to a year-round community engagement program that further strengthened our impact on people's lives in the Kimberley

The impact the Foundation had in year one is clear to see through the stories told in this report The success will be in the legacy the Foundation leave in years to come

To be truly successful, our programs must be sustainable and belong to the communities where they are delivered

I am excited for 2023, knowing the growth the Foundation has experienced in 2022 and together with our ongoing commitment to Making our Mark on young people in the Community

I would like to thank the PHF Board for their ongoing contribution to the Foundation and helping navigate our first 12 months successfully I also thank the Fremantle Football Club for its support and the PHF Staff that continue to drive the Foundation to achieve its outcomes in 2023

BOARDOFDIRECTORS

DALEALCOCK CHAIR CRAIGCARTER GRAEMEPARKER

Dale Alcock created the ABN Group, which is Australia’s leading construction, property and finance company Under Dale’s leadership, the ABN Group operates in Western Australia and Victoria and has built almost 77,000 homes across the two states As a group, it comprises 20 businesses, with more than 1400 employees, 100 apprentices and 1500 contractors

Dale remains an avid believer in the social responsibility of his companies Since establishing his own dedicated apprenticeship training program in 2004, the ABN Group continues to manage Australia’s largest private construction training group, with 1000 apprentices graduated Through his Alcock Family Foundation, Dale has also donated more than $9 million during the past 15 years to worthy causes including medical research, humanitarian relief work and the environment

Craig Carter is Vice President of Fremantle and has been on the Board since 2015. He chairs the Finance Committee, and the Integrity committee A former investment Banker and member of the ASX Ltd, spending 15 years at Macquarie Group Craig has been a member of FFC since 1995, and a foundation member of the AJ Diamond Club

Craig grew up in Fremantle and went to local schools Craig, while managing his private business interests, also sits on the board of ASX listed Australian Finance Group, and is a member of the Australian Advisory Board of Bank of America

Graeme Parker is a Founding Director of the Foundation A finance executive with more than 15 years in senior leadership positions across different industries and roles, including 13 years on the Senior Executive Team of the Fremantle Football Club, brings leadership and governance to the Foundation in finance, strategy and commercial operations, as well as a passion to see the Foundation impact the community via development and delivery of meaningful programs and partnerships

Graeme is a Fellow of the Institute of Chartered Accountants and a member of the Australian Institute of Company Directors

BOARDADVISORYCOMMITTEE

TONYGRIST COLLEENHAYWARD

Company director Tony Grist is the founder of Perth-based private investment group Albion Capital Partners Tony was the Co-Founder and Chairman of Amcom Telecommunications, which subsequently merged with Vocus Communications to become an ASX 100 company

Tony, who has a Bachelor of Commerce from UWA, has held directorships in Canada, the United Kingdom and Australia in the healthcare, mining and energy industries He is a Director of the Minderoo Foundation and is the founder of the Albion Foundation

Emeritus Professor Colleen Hayward AM, a Fremantle Football Club member since 2004, is a senior Noongar woman with extensive family links throughout WA’s SouthWest

For more than 35 years, Colleen has provided significant input to policies and programs on a wide range of issues, reflecting the needs of minority groups at community, state and national levels

She has a wealth of previous board experience and an extensive background in a range of areas including health, education, leadership and governance Colleen’s formal qualifications include Bachelor of Education, Bachelor of Applied Science and a Post Graduate Certificate in Cross Sector Partnerships from Cambridge University

THANKYOU

TOOURPARTNERS ANDSTAKEHOLDERS

FOUNDINGPARTNER

SIGNIFICANTFINANCIALCONTRIBUTERS

DaleandJanAlcock

BruceBellingeandMeganWynne

TonyandMichelleGrist

VictorandSimonePaz

OURSTORY

For more than 25 years, the Fremantle Football Club (FFC) has received incredible support from passionate and loyal members, partners and fans As a result, FFC is privileged to hold a prominent place in WA, with that privilege comes the responsibility to play a greater role in our community and demonstrate our genuine care The focus of the Purple Hands Foundation reflects FFC’s rich history, which is:

A deep love of the game and an appreciation that participation in sport enhances Health and Wellbeing

An understanding that Education and Leadership of young people nurtures champions in our communities

A proud history of promoting Respect and Inclusion, celebrating diversity championing Aboriginal and Torres Strait Islander culture, and developing women

OURPURPOSE

Helping build healthy, united and sustainable WA communities

OURMISSION

To use the platform of sport and the power of partnerships to tackle key social issues, make our mark and have a genuine impact on people’s lives

OURMARKS

Social impact through;

Health & Wellbeing

Education & Leadership

Respect & Inclusion

OURAPPROACH

Our approach is to ‘drop anchor’ in key areas of the community by addressing our focus areas

For each focus area we:

Build evidence based initiatives that are created by community for community

Form aligned partnerships that promote their work and co-deliver programs

Deliver marketing and event support for each focus area

Attract funding and partners that align with our mission and purpose

Seek alignment and connection with FFC activities and initiatives

GOALSAHEAD

In 2021, Purple Hands Foundation (PHF) partnered with Youth Focus and zero2hero to create a mental health program specifically designed for secondary school students The eight-week program is delivered to year 8 students and is designed to educate and empower young people on their understanding of mental health issues.

Goals aHead engages young people in meaningful conversations to eliminate the stigma around mental health, increase the use of help-seeking behaviours and develop resilience skills to cope in the future

In its second year, Goals aHead was delivered in three schools to 110 participants PHF worked closely with teachers and students to tailor the content to suit the unique circumstances of each cohort

Nighty-eight per cent of students who participated in Goals aHead would recommend other young peopletoparticipateintheprogram

"It can be challenging at times to get the students to engage in class, but for Goals aHead the students wanted to be there There was a heap of interaction with the facilitators and they were engaged in the program It’s hard to get the students to engage in this content but the Goals aHead program did it "

Teacherfromparticipatingschool

"Immediately after a Goals aHead session a student came to me about an issue that was happening for them at home, I was able to guide them to access a support service and connect them to the help they needed. The content that was delivered was so important for these students and is really needed."

Teacherfromparticipatingschool

CALMSENSORYROOM

In 2022, PHF and FFC piloted the Calm Sensory Room to enable people with sensory issues an opportunity to experience football at Optus Stadium. PHF worked closely with Venues Live and the Autism Association of Western Australia (Autism WA) to create a space within the stadium that was accessible to people with sensory needs during Fremantle Dockers home games The room provided a calm, quiet environment with a range of sensory and tactile resources, where those experiencing sensory overload could come and use the space to regulate and manage their needs in a safe and private environment

Autism WA designed the varied sensory zones across the space and provided trained staff to help manage the room during games The space was piloted across five home games and more than 100 people utilised the room The majority of people who used the space provided feedback, which has informed the development and design of the space for 2023 The Calm Sensory Room will be available at all Fremantle Dockers home games in 2023

“I never thought I would see a room like this for me at a football game ”

“As soon as I walked in, I immediately felt calmer, so it definitely works!”

“Our family has never been able to go to a football game because we just didn’t know how “James” would be able to handle the noise and the crowds Now, we know that we can go, and we will have a safe space to go to ”

“It is so good that Fremantle and Purple Hands Foundation are providing this space for its fans ”

“Overall my son thought it was so good as he was feeling a bit overwhelmed with the siren and the crowd He just needed a short time to calm down in a quiet place and then he was happy to go back out to watch some more ”

KIMBERLEYCONNECTED

The Kimberley Connected program is a year-long school-based program that delivers a range of workshops throughout Terms 1-3 The program culminates with the Kimberley 9s Carnival on Cable Beach, in Term 4 as a reward for positive school attendance and behaviour in the community 725 students participated in the program, which is aimed at tackling falling school attendance levels and youth antisocial behaviour across the region The program aims to build the confidence and skills in young people to make well informed decisions both inside and outside of school

Together with community-based stakeholders, the Purple Hands Foundation delivered workshops tackling regional-specific issues as well as creating genuine connection in the community

BELOWARETHE MODULESCOVEREDWITHINTHEKIMBERLEY CONNECTEDPROGRAM

FUELTOPLAY

A range of classroom-based nutrition resources were developed by PHF that educate primary school students on how to make good food choices for themselves and their community The resources used AFL players to talk about their own food choices and how young people can choose healthy breakfast and dinner options The resources were created so the activities could be contextualised for their own classroom needs and broken down into activities or whole lesson plans The resources were distributed to 32 schools in the Kimberley with all schools using the resources in their classrooms

HEALTHYBODYCHOICES

Delivered in partnership with the Kimberley Aboriginal Medical Services (KAMS), secondary school students who participated in the Kimberley 9s Carnival received two workshops on Smoking and Vaping, as well as Safe Body choices The workshops were delivered on the beach in Broome during the Kimberley 9s carnival. KAMS were able to set up a workshop space on the beach and deliver content that addressed serious issues that impact young people. The workshops discussed the importance of making informed decisions on topics such as consent, sexual transmitted diseases and vaping.

PLAYLIKEAFREODOCKER

Schools participated in a six-week football training program that was designed and developed by Fremantle Football Club The sessions focused on the development of fundamental football skills before progressing to a full-scale understanding of the rules and requirements to participate in the annual Kimberley 9s Carnival Students and teachers were assisted in the implementation of this fun and rewarding training program by local WA Police officers that have completed a level one coaching accreditation delivered by FFC

T-SHIRTDESIGNANDSTORYTELLING

Schools were invited to take part in a Cultural Design Workshop to design the playing t-shirts for the Kimberley 9s Carnival The workshop included an online presentation by Roger Hayden on the First Nations history of the Club Each student then had the opportunity to share their own story by designing images, graphics and cultural elements that tell their story about who they are, their connection to football and where they are from Three students’ designs were included for the primary t-shirt design and one student created the secondary The t-shirts were worn by every participant in the carnival and the designers were given a framed shirt to take back to their community

T-SHIRTDESIGNANDSTORYTELLING

SECONDARY

PRIMARY

KIMBERLEY9SCARNIVAL

The Kimberley 9s Carnival was held in October and saw 32 primary and secondary schools from across the Kimberley participate in a nine-a-side footy carnival on Cable Beach, Broome Building on from the success of the first carnival in 2021, the event brought together stakeholders in Garnduwa, the West Australian Football Commission, WA Police and Fremantle Football Club to deliver an incredible two days that will be cemented in the hearts and minds of everyone who participated Sullivan's Logistics transported all the equipment up for the carnival and the event could not run without Tim Sullivan's generous contribution and support of the carnival

The carnival is aimed at tackling falling school attendance rates and rising youth crime in the region and is the aspirational reward for students who attend school consistently, are positive community members and participate in the school-delivered Kimberley Connected program Over the two days, 400 students participated in round-robin AFL 9s games with the fields created along the white sands of the iconic Cable Beach Fremantle AFL player and local Broome boy Bailey Banfield was in attendance to help with the teams and many of the participants were trying to recruit him to gain the advantage for the day

The Kimberley 9s Carnival wouldn’t be possible without the support of WA Police, whose investment in the program demonstrates the motivation and drive to make a difference at grassroots level by thinking outside the box and embracing a concept that can connect with so many young people

WA Police were all hands-on-deck throughout the two days and took up important roles such as goal umpiring, running the lines and managing the school teams The WA Police involvement provides a benefit to the students and the community and allows the students to build rapport with their local officers and see them as a “teammate” when back in their communities

The carnival is so much more than football, with PHF and program partners zero2hero providing a chill out zone at the event where students could take a moment to relax and reflect, and the Kimberley Aboriginal Medical Services were also on hand delivering practical, bite-sized workshops on social issues for the participants

This event could not have happened without the support of our other event partners in Airbnb, the team from Tyrepower, zero2hero and Containers for Change, who all helped to provide an unforgettable experience

FREMANTLEDOCKERSSPORT, BUSINESSANDLEADERSHIPPROGRAM

This was the first year the Purple Hands Foundation and Fremantle Football Club partnered with SEDA Group for the Fremantle Dockers Sport, Business and Leadership Program The first year was incredibly successful with more than 20 Fremantle staff delivering industry experiential workshops online and in person In addition, FFC and PHF were able to provide the students with:

40+ workshops across the year covering a range of topics linked to curriculum and leadership from staff Practical placement opportunities for seven students across a range of departments (Next Generation Academy, Communications & Community)

The opportunity to deliver major projects in Broome, Geraldton, Bunbury and for metro special education schools contributing to the reach and connection points with the community for PHF and FFC

This mutual beneficial partnership enabled the students to participate in several PHF programs and activities across the year

One of these experiences was with PHF partner WA All Abilities Football Association (WAAAFA) WAAAFA exists to provide the opportunity for people with a disability to be involved and participate in Australian football like every other Australian Fourteen Diploma students had the opportunity to work alongside WAAAFA to support the implementation of the inaugural Blind Football Competition held at Cockburn ARC This was an incredible learning experience for the students who were able to work with the team at WAAAFA and learn from some of the most experienced coaches in the disability sector

As part of the Dual Diploma course, students were allocated a Major Project that aligns with implementing the strategic activities of the Fremantle Football Club Each student fundraised, designed and implemented a project that brought together the extensive sport and business skills they learnt throughout the year The projects were developed in collaboration with PHF and FFC and key partners of the Foundation and the Club FFC staff mentored the students and worked closely to build their confidence to engage with stakeholders, manage the operations of a regional trip and deal with challenges that arose throughout the projects One of the projects that was implemented was the Starkick Carnival

STARKICKCARNIVAL

The inaugural Starkick Carnival was held at Ernest Johnson Reserve in October, 2022 The carnival was the first interschool education support football carnival The project was a partnership between Starkick, Sport, Business and Leadership Program, Purple Hands Foundation and Fremantle Football Club The Starkick Carnival hosted 120 participants from six education support schools in the metropolitan area for a nine-aside footy competition.

A team of six SEDA students organised the day with support from Starkick and FFC The students raised $5,000 for the event through a sausage sizzle and auction The day was an incredibly rewarding experience for the SEDA students, and they were able to develop the operational and relationship building skills to create a football carnival with multiple stakeholders The carnival, in partnership with Starkick, will now be held each year as a Sport, Business and Leadership Program major project

"When we awarded the participant the Values Award for his contribution to the carnival and showing the carnival values, seeing the biggest smile on his face was an incredibly rewarding experience "

Liam Khan, Sport, Business and Leadership Program Student

"The outcomes for the inaugural year together for all stakeholders was beyond expectations and is a great platform for future growth As an organisation we are appreciative to be an industry partner and we look forward to our relationship growing over the journey "

Michael Beer, Operations and Student Experience Coordinator, SEDA Group

'HANDUP'PARTNERSHIPS

An introductory meeting with Fremantle Football Club and Purple Hands Foundation turned into an intentional, meaningful partnership that has impacted the staff and partners of PHF and FFC Drawing on PHF’s pillars of education and respect, Zonta House mirrored several of the key focus areas of the Foundation and its commitment to empower people with knowledge to make informed decisions The partnership launched late in 2022, and has already seen a strong commitment to the 16 days in WA domestic violence awareness and advocacy campaign, by promoting clear messaging around the topic and delivering Domestic Violence awareness introductory workshops to more than 50 staff The event was also honoured with the honourable Minister Simone McGurk MLA, Minster for Prevention of Family and Domestic Violence speaking to the staff The Foundation is excited to continue this relationship in 2023 and will build on the education and advocacy work of 2022

The Purple Hands Foundation believes that football should be accessible to everyone, regardless of situation or circumstance. The West Australian Football Commission's Starkick mirror that sentiment in their offering of inclusive junior football programs to young children that face physical and cognitive challenges that preclude them from participating in Auskick football with their peers. Starkick’s program mantra is “if you want to play, we’ll find a way” and in 2022 PHF partnered with Starkick to support them to do just that. Working closely with Starkick, the Foundation provided a range of engagement and football experience opportunities, none more exciting than the opportunity to play alongside their Auskick peers on Optus Stadium at the half time of an AFL Match. This had not been seen before and was a significant moment to showcase the power of inclusion. In addition to this, Sport, Business and Leadership Program students delivered the Starkick Carnival in partnership with Fremantle Football Club to create an experience for students in Ed Support Schools they will never forget.

PHF recognises the positive impact these experiential opportunities had on the children and families of the Starkick program and is committed to providing regular opportunities throughout 2023 for engagement and program activations

Fremantle Foundation has a long, successful history of social impact outcomes in the Fremantle area, and to support these outcomes, PHF partnered with the Fremantle Foundation Impact 100 program This is a collectively funded program that sees 100 local business and organisations pledge $1000 to a communal funding pot that local programs apply into This was a fantastic opportunity to support local programs and provide significant seed funding to tackle social outcomes in the Fremantle area We congratulate Circus WA who won the major $100,000 grant, a well-deserved organisation that is contributing to building the confidence and skills of young people across Perth

EVENTS

MAKEOURMARKMATCH

Purple Hands Foundation held the inaugural Make Our Mark match in front of 42,700 spectators at Optus Stadium in June, 2022 The purpose for the themed AFL round was to showcase some of the Foundation’s key initiatives directly to FFC fans to 'Make their Mark' by donating to the PHF

In addition, the round was used to publicly launch PHF to Fremantle Football Club's members and fans The round highlighted the work being done in the community by PHF and highlighted the impact that the projects are having and will continue to have state-wide Included in the round the Foundation’s partner WAAAFA hosted a pre-game kick-to-kick match that showcased the upcoming talent in the All Abilities League The All Abilities athletes also took part in a guard of honour as the Freo Dockers AFL players ran out onto the ground

In addition, PHF provided the opportunity for Starkick participants to participate in the Auskick half time games This was an incredible experience for these young people as they were able to fulfil a dream of running on to a packed Optus Stadium with fans cheering them on A powerful experience for a group of young people who have previously had to watch their classmates and peers play during the half time show The game raised $24,377 and $3,294 in auction items PHF sincerely thanks all FFC members and supporters who generously donated to the cause

"THANK YOU so much for this fantastic opportunity for our kids! The experience was certainly something our children will remember and have talked about it incessantly to anyone that will listen to them since the Purple Hands round Allowing our children to have the same opportunity as other kids who do Auskick is not only important for us as parents, but for the kids, it helps them to feel special and shows them that they can do the same things as other kids Inclusion for our kids isn't easy and the Purple Hands round is a great way to break the stigma around disability and bring a more positive profile and engagement with our kids "

Annalisa(Orlando’smum)-Sorrento-DuncraigJFC Starkick

"My son has had to watch from the sidelines whilst his friends were able to play at half-time for years With thanks to the Purple Hands Foundation he finally ‘got his turn’ He has shared his achievement with his family, school, day-care and peers and is now switched to an absolute Freo Dockers fan As a parent it is incredibly hard to watch him struggle, but this opportunity is one that filled our hearts and won’t be forgotten "

Nicola(Oliver’smum)-PiaraWatersJFC Starkick

EVENTS

FESTIVELONGLUNCH-PURPLEHANDSFOUNDATIONLAUNCH

On Friday 10 December 2021, the Purple Hands Foundation was launched to the public at the Fremantle Football Club's Festive Long Lunch at Crown Perth, with more than 600 partners and supporters in attendance With a full room of engaged stakeholders and supporters, Purple Hands Foundation was able to showcase and demonstrate the community impact of the Foundation as well as sharing its vision and mission for the future.

Fremantle Dockers President and Purple Hands Director Dale Alcock said the 18 months it took to form the Foundation drew on the ‘Fremantle spirit’ The event also was an opportunity to announce the exciting partnership with the WA All Abilities Football Association (WAAAFA).

Hayden Marchetto the Executive Officer at WAAAFA talked about the work the Foundation had been doing in the disability space Police Commissioner Chris Dawson also spoke passionately about the Kimberley 9s program and the relationship that has been built between the Foundation and the WA Police.

POWEROFSPORTLUNCHEON

In August, Fremantle Football Club held the inaugural “Power of Sport Luncheon" for partners of the Club The event shone a light on the barriers and challenges that sport has the power to help overcome, and the connections and belonging that sport can provide

The event was an opportunity to showcase the work of the Purple Hands Foundation over its inaugural 12 months including the impact of programs such as Goals aHead, the Kimberley Connected and the Calm Sensory Room

Attendees had the opportunity to bid on auction items with all processes going to the Purple Hands Foundation

Thank you to the Fremantle Football Club for providing the opportunity to raise awareness and funds for the Purple Hands Foundation The event raised $61,892

FINANCIALSUMMARY

The PHF has engaged Ernest & Young to review the PHF Financial statements in line with the ACNC reporting standards. These statements can be accessed from the ACNC website once they are published mid 2023.

“Please see below a high level summary of the consolidated Purple Hands Foundation Ltd’s financial position as at 31 October 2022. This covers the full 19 months since inception of the Foundation.

Total Revenue : $877,410

Total Expenses : $387,165

Net Surplus : $490,245

Net Assets : $490,245

Note that the above Revenue includes a one-off funding contribution from the Fremantle Football Club of $400,000 In addition, the Fremantle Football Club has also provided the Purple Hands Foundation with approximately $223,962 in in-kind support over this period Net assets includes all future obligations of the Purple Hands Foundation as at 31 October 2022 ”

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