MARKETING FOCUS WITH
I
f you had a store on the high-street and sold goods face-to-face, it
Freight Media has a web design team that specialises in producing
would be essential to get the right customers through your door.
websites for freight companies. We have assisted companies ranging from
One of the most powerful tools you would have to do this, is your
startups to top-25 forwarders, making their websites look amazing and
storefront: making your window presentable, attractive, and informing
bringing new business flooding in.
passers-by about exactly what you can do for them. Here are some examples of how we have achieved excellence for
Your typical forwarder, shipper or carrier won’t have a store on the high-
our clients...
street – or anywhere. In the digital age, your website is your storefront and you only get one chance to make a first impression - we are here to
Stop press! Your headline matters
ensure that it’s an excellent one.
You want your website to make a powerful first impression. If you have web traffic coming in from search engines, your visitors should know who
Before any potential client approaches you, it is guaranteed that one
you are and what you do in a matter of seconds.
of the first things they will check is your website. If you want to appear a leading, reliable, quality company, you need a website that is well
For one client, Eurgent, this came in the form of a scrolling banner.
designed, well supported and well maintained. That’s before you reach
Immediately, you can see the company title and This opening page
more complex factors such as web hosting, search-engine optimisation,
demonstrates exactly what the company specialises in, and is also
and ‘pay-per-click’ (PPC) advertising.
complemented by some great branding.
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FORWARDER magazine
ISSUE34