Hope For Health no. 75

HOPE FOR HEALTH No. 75

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At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize nutrient density in an industry that prioritizes everything else. We believe that every dietary choice and every added ingredient is a powerful opportunity to love and care for oneself <3

IN THIS ISSUE

p.5 I The Great Bambino: Lessons in Perseverance

A lesson for life from the diamond. Hear about how baseball’s great, Babe Ruth, stuck to the “law of averages” and became a legend.

p.9 I 15 Minute Nutty, Superfood Salad

It’s not the typical salad – it’s a masterpiece. Talk about ingredients that will make your mouth water!

p.11 I The Pursuit of Growth

Team member Lindsey Peterson is fully invested in the growth of her practice and stays focused on how her daily tasks impact their greater mission.

p.13 I You’re Only as Good as the People Behind You

Dr. Webb shares a message about sharing love, gratitude, and your heart with the people who matter.

p.17 I Jeff and Anna: Purpose, Resiliency, and a Ton of Grit

They started at zero and built a $2 million practice. These veteran FPC’ers are crushing life and they’re not done.

p.21 I The Discipline-Confidence Connection

Want to increase your confidence? Luke explains how to get to the root of the problem.

p.23 I Legacy Mastermind: Business Retreat in Mexico

What's better than a weekend of wisdom? A weekend of wisdom in Mexico! Hear about the Legacy Mastermind retreat and what members are doing to grow their business.

p.26 I A Sherpa’s Guide for A Successful Summit

Get out the hiking gear. Devan takes us through the PME sherpa style.

p.29 I Key Ingredients for Impactful Connections

Mindi’s tips for Qualifying Calls and Discovery Calls will get people to move forward every time.

p.31 I Quarterly Corner

A look at Freedom Practice Coaching’s recent in-person quarterly event. Check out the photos, award recipients, and more!

GROWTH The Pursuit of

After a 10-year battle with an eating disorder resulted in nearly losing her life, Lindsey Peterson, Office Manager at Total Life Center, began a transformative path towards finding purpose, joy, and freedom. Her path began with a treatment program that helped her build a healthy relationship with her body; and evolved into a deep passion to educate and empower others to undergo their own health transformations.

“During my senior year in college I was hospitalized in an inpatient facility with the beginning stages of organ failure. I was neglecting my body and knew I needed help. After graduating from treatment, I had a greater sense of my identity. I had renewed purpose, and excitement, and started enjoying life for the first time. It was a transformative experience.”

After Lindsey moved back home to be near family, she learned that she was not equipped to handle trying times. She found herself having to navigate through a challenging period and her commitment to recovery meant she had lost the only coping mechanism she ever knew. So, when her mother encouraged her to “move her body” to get through the grief, Lindsey went to a gym for the first time in her life.

“I went through some trauma, and I didn’t know what to do or how to deal with all the pain. I was dedicated to changing my life, so I couldn't turn to my eating disorder tactics anymore. Then my mom introduced me to exercise. She said I should start moving my body to help me get through it, and I went to the gym for the first time ever.”

Lindsey developed a love for exercise and got certified as a personal trainer. She began establishing a career and paving her way through the fitness industry. She led group classes, managed a studio, and found joy in coaching her clients; but still felt like there was something missing. Her desire to find the missing link is what ultimately led her to Total Life Center owners, Peta Cohen and Steve Russak.

“I applied to their job post and somehow, they hired me; and I started learning so much from them. It opened my eyes, and I knew that it was exactly what I was looking for. I wanted to teach people what true health should look like, and exercise was just one piece of the puzzle.”

Lindsey had a unique first day of work. Her commute involved a flight to Texas where she’d learn about FPC and grasp the breadth of the investment that Peta and Steve made when they chose her among the other applicants.

“My first day on the job - day one, was quarterly. They flew me to Texas, and I didn’t know about FPC and didn’t know what a program was. At dinner, they were very straightforward with me. They told me I had less education and training than their other applicants and said they hired me because of how I spoke and the passion they saw. That lit a fire in me to prove to them that they made the right choice.”

When Lindsey started, the practice lacked systems and there were processes that needed to be built. It seemed overwhelming but she knew she had mentors who wanted to see her succeed in her role, so she decided to take some initiative.

“I asked for permission to lead meetings and put agendas together so that we could make a better use of our time. I wanted us to have action items instead of just talking about things that needed to change. Now when we communicate, we know what the goal is. We don’t chat about what needs to happen; the discussion is focused on how we’re going to make it happen.”

In the last year the Total Life Center team has gone through several transformations including the setup of a CRM system to better serve their members and provide them with more support. Lindsey’s biggest hurdle has been learning to embrace the rapid change, but she says that staying focused on her “ultimate goal” has helped her view adaptability as a service to those around her.

“I always ask myself ‘why am I doing this?’ If you don't know what you’re working towards and aren’t clear on your personal goals, it will be hard to find success and joy in what you do. Understand where you want your life to be and figure out how these daily, sometimes annoying, tasks fit into your ultimate goal. Then you will know exactly how you’re contributing, and how you’re changing your life and the lives around you.”

Lindsey feels honored to be a part of her team and the FPC community. She believes that every conversation that she has with a practice member is an opportunity to give them hope of a better life.

“I am deeply motivated to teach people what true health should look like and am inspired to be an example to others. I want to help educate those who feel hopeless and confused in their health so that they have purpose again, and so they can lead a life worth living.”

By: Mariza Elizondo

“If you don't know what you’re working towards and aren’t clear on your personal goals, it will be hard to find success and joy in what you do.”

You’re Only As Good As the People Behind you THOUGHTS the F nd

It was Saturday afternoon, and our Spring Quarterly event was coming to a close. Our coaches were on stage presenting awards to those clients who, over the course of the previous year, stood out in a manner worthy of recognition. Sitting near the back of the ballroom, along with Mindi, I was feeling a mix of emotions ranging from pride to immense love and gratitude.

I was proud of these individuals for their grit, their perseverance, and their trust in us to consistently move through their challenges in faith, knowing we had their backs. I was proud of our team and what we had created over the last 11 years. My gratitude was off the chart, questioning why I, and our company, have been so blessed.

Admittedly, I ask myself this question almost every morning when in prayer, not really looking for an answer, but simply implying my thanks. I really don’t ponder the question as much as I look for continued wisdom and discernment.

As each recipient was announced and called to go up to the stage to receive their award, I was considering the award I was about to present. I confess, I was careful to not let my mind dive too deeply into why I was presenting this award or into how much this person had impacted me, our clients, and our business as I knew my emotions could readily be fueled.

CEO John Linton & Dr. Charles Webb at the 2023 FPC Spring Quarterly Event.

For some reason I felt it was best to remain strong as a leader and speak my thoughts clearly without the breaking of my voice. Of course, offering up my true feelings and my heart should be easy enough, especially when I’d be presenting this to my business partner and friend, John. We speak all the time and often leave the conversation with “I appreciate you, dude.’ – ‘Ditto.”

I’d be fine.

As I walked toward the stage, I already had a sense of deep gratitude that I was anxious to share. It was John’s time and, in my opinion, well overdue. As I began to speak of the man who helped build this incredible company, the man who’d become a mentor to me and a true friend, my gratitude swelled, and I fell silent.

After allowing the surge of emotion to settle back, I continued sharing, but with a slight vibrato in my chest. It was difficult to fully speak every word I wished to, and I’m certain I left out much, but that’s often the way our hearts speak. Sometimes it's not about the words; the message is clear through our body language.

Over the years, I’ve noticed my old, tough, and militant self has softened up quite a bit. I really, really love people. In fact, I’m crazy about people and very much want to serve in a way that I can make an impact in their life so they may find the blessings of gratitude and peace I have found.

I am loved beyond my wildest dreams by my Lord, my family, my FPC team, our clients, and by John. This is why I become so emotional. I simply haven’t found the power to hold it in when I let my heart take over.

Walking off the stage I felt a part of me wishing I would have been better at keeping it together, so I could’ve shared all I intended to. Another part of me was ok with letting my heart do the speaking. Either way, I was at peace knowing I had served a message long past due, and I was pleased to offer up my sincere love.

We all have a deep sense of gratitude for others and too often we fail to express it. Although our actions speak mountains over words, the sound of love cannot be spoken enough.

None of us are immune to the trials of this world. We find peace when we find gratitude in others and recognize just how important they are in our lives. We cannot go it alone. You are not alone.

Don’t forget to intermittently take those who are in your life, your family, your team, and your friends aside to simply remind them your life is better because of them. And, if you feel a surge of emotion coming up from your chest, know it’s ok to let your heart take over and reveal your inner most thoughts of gratitude.

By: Dr. Charles Webb

“We find peace when we find gratitude in others and recognize just how important they are in our lives.”

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-Dr. Charleston I Houston, TX

Je & Anna

“It is such a wild and sometimes crazy, difficult, and even painful journey. But it is so sweet. And we are so grateful.”

Jeff and Anna Hunter, owners at Upstream Functional Medicine, started their crazy, sweet journey with FPC over five years ago. Since then, they have become highly involved in the elite mastermind group, are among the most successful within the community, and have established themselves as well-known leaders in the functional medicine sphere. When they started, they had the same hope of freedom that all newcomers have; they faced the same type of fears and uncertainty and had to overcome the same types of challenges. Their journey began in November of 2017.

Without any savings or substantial income, both Jeff and Anna quit their full-time jobs to start their practice and became relentless in their effort to build a successful business. They worked six days a week for the first three years and for months Jeff’s days would start at 4 a.m. Through it all, they closely stuck to the advice of the FPC coaching team.

“We had one day off a week and outside of that, we worked,” Anna said. “That one day was really important for us so we used it wisely because we knew the other six days were going to be really intense.”

“I wasn’t going to sacrifice time with my family,” said Jeff. “So, we just brought them along for a lot of it. Both of our girls have been to FPC Quarterly’s. It was a great experience for them, and they loved it.”

“We still spent time together,” Anna interjected. “But it was preparing for dinner talks as a family, and reviewing resumes, and painting the office. We brought the kids with us because it’s what needed to happen.”

In April of 2020 when the Hunters were six months shy of graduating from FPC’s 3-year program, Jeff was featured on the cover of Hope For Health and the article talked about how they built their business from scratch and had gone from zero to $800 thousand annually. Jeff’s story touched on having the right mindset and following the instructions but did not adequately emphasize a key attribute that’s required to truly succeed at anything; a trait that Anna describes as “grit.”

“It’s what I had to do to get where I’m trying to go so, I wasn’t going to resist it. I was going to learn how to do it and I was going to get good at it.”

“Jeff was going to do whatever he had to, to make it work. There was no other option. Neither one of us wanted to do a presentation every week but it’s what we were supposed to do, so we did it. It was a lot of grit and determination.”

“Growing up my worst fear was speaking in front of people,” Jeff said. “Nothing about me is built for that. If I was put on stage, I could hardly speak.”

“He would freeze up,” Anna said.

“It’s an area of real weakness for me,” Jeff added. “I didn’t like having to do weekly presentations; but it’s what I had to do to get where I’m trying to go so, I wasn’t going to resist it. I was going to learn how to do it and I was going to get good at it.”

By the time they hit their 3-year mark, the Hunters had put in years of hard work and had successfully maneuvered through the challenges that came from building a sustainable practice. They learned how to accept rejection, they had opened credit cards to float the business, they ended talks that resulted in zero closed, and they consistently rumbled with feelings of overwhelm.

“Every three months we'd show up at quarterly and I would hear all these things that we needed to do, and I would just feel like, ‘how the heck am I ever going to do this?’ And I would go find a porch and just cry,” Anna said.

“She would cry at every quarterly,” Jeff added.

“There was fear and uncertainty,” Anna continued. “And I would just feel the weight of everything so I’d try and go off alone to cry, but a friend would always find me, and they’d just sit with me. That comradery was such a gift.”

Jeff described the connections that he and Anna made within the FPC community as “critical” to staying on course.

“It’s easy to get discouraged when you have two or three negative experiences in a week. So, just having somebody to talk to that can relate, and hearing them say ‘oh man, that's hard.’ We never felt like we were alone.”

At the end of 2020, Jeff and Anna became official FPC graduates and were witnessing their goal of having a referral-based practice reach fruition. By that point, they had learned enough to continue on their own but decided that their graduation would serve as a mile marker in their journey, not their finish line.

“We had some major perspective shifts when we joined the FPC Mastermind,” Jeff said. We set three-, five-, and 10-year goals and started asking ourselves what we really wanted in life and thought about how we could make the business work for us in order to get there. We re-framed everything.”

The Hunters, now in their fifth year with FPC, are still having record months and seeing a steady 30 percent increase in their yearly revenue. They are currently hitting about $2 million annually and believe that the challenges do not dissipate, they just shift as past goals are met and new goals get outlined. Last summer they bought a house and five acres of land in Colorado and this summer they are taking the entire month of July off to travel.

“We are sitting at our kitchen counter in our home surrounded by trees and there is a breeze outside. We are in absolute beauty. It’s gorgeous. And it’s because of our business and FPC and how far we've come, and we are so grateful. So, so grateful.”

By: Mariza Elizondo

The Upstream Functional Medicine Team

Jeff Hunter. O'ahu, Hawaii, 2022

Read Jeff Hunter’s Story From 2020

I’m sure a lot of you have heard of the gut-brain connection and enjoy reading and researching about it, but have any of you heard of the discipline-confidence connection? Probably not - I just came up with it. The concept, however, has been around for as long as humans have, and it focuses on the relationship between self-discipline and self-confidence. The more disciplined you are, the more confident you’ll become in your abilities.

It’s important to understand that a lack of self-confidence it isn’t the actual problem; it’s merely a symptom of an underlying issue. At the root, the real issue with low confidence is a lack of self-discipline. So, if you try to address concerns you have with your confidence and disregard discipline, you will be focusing on a symptom instead of what’s causing it. To understand the real issue, you must tackle it at its root, as we do in functional medicine.

Simply defined, discipline is “giving yourself a command and following through with it.” This is so powerful if you fully embrace it; and embodies the “practice what you preach” idiom. If you follow through on things and do what you say you are going to do; your confidence will inevitably grow. But when you give yourself certain commands such as waking up at a particular time, working out, or focusing on your business and then fail to follow through on them your confidence will suffer. Of course, you won’t have confidence in yourself – you’re not doing the things that you are promising!

As leaders, it is critical that you master self-discipline. This is important, not just to facilitate confidence, but also to model the behavior that we are expecting to see in others. Just like our children, other people are more likely to do as we do and not as we say, so leading by example is key.

James, a friend of mine in eighth grade, had a father that was not a good example of health. He smoked a lot of cigarettes, was very inactive, and mostly just sat in his favorite chair; chain smoking and drinking beer. One day while I was visiting, James’s father became upset with us, and while I don’t remember what we did to cause his frustration, I do remember his words.

“Damnit James. Do as I say, not as I do.” His words stuck with me, and I recall not understanding the hypocrisy. Unfortunately, James has now followed his dad down a similar path of smoking cigarettes and not prioritizing his health. If we want our kids or practice members to do better, we must do better. We have to be the ones to lead by example so that our family, friends, and practice members follow suit.

Do the things that you are asking your practice members to do. If you aren’t eating healthy, exercising, or prioritizing your self-care, you are not modeling the behavior you are expecting to see. If you are not blocking your calendar to spend quality time with family and friends, and aren’t focusing on your purpose, you aren’t leading by example. If you are asking people to “do as you say, not as you do,” you lack discipline and will not have confidence in your ability to help them.

This discipline-confidence concept and practicing what you preach can be translated to several areas of your business. For example, if you lack confidence in requesting referrals or if you expect your practice members to provide them, think about when the last time was that you provided a referral for another business. Providing a referral also takes discipline because it requires a behavior after the transaction has occurred. A behavior that you should be modeling if you are expecting to see it in others.

By addressing the root and focusing on mastering discipline, you will create a positive impact on every area of your life. You will gain confidence, become a better leader, and create a ripple effect that can be seen and felt in the lives of those around you. Take ownership, master discipline, practice what you preach, and witness the world around you improve in every way.

By: Luke Wempe

“A lack of self-confidence it isn’t the actual problem; it’s merely a symptom of an underlying issue.”

Legacy Mastermind : Business Retreat in Mexico

Settled about an hour from Cancun, Mexico there was a powerful collective of functional medicine experts working, learning, and taking risks in early February. This Legacy Mastermind was focused on ways to optimize their culture, the true differential for business growth and scalability. What made this learning experience unique was the blend of interactive learning and deep connectivity with one another. Each day carried a different theme.

Thursday was traveling and settling into two beachfront properties that would house the 32 guests. With butlers who served as bartenders, personal chefs, and a housekeeping service, no detail was missed. The attention to luxury was subtle and created a breathing space for conversation, naps, and toes in the sand.

Friday dawned with a tropical breeze that softly welcomed the 7 a.m. yoga enthusiasts. The solitude and peace were palpable. This was great preparation for a day devoted to being fully present. The learning intensive included “Why? – Not What” which focused on creating a mission that engages the team and builds client loyalty; because people don’t buy “what” you do.

Members were asked, “What difference does your business make?” and “What if it didn’t exist?” and each owner created a video of “Why I do what I do.” In addition, a “values and essential behaviors” discussion became lively. To create clarity for team members back home, owners established brainstorming rituals and cadence.

The pace accelerated the next day as members created an addition to their playbook on “How to Measure the Culture.” In depth tools were given that allowed for customized survey development for a team and for individuals. Measure what matters because the best indicator of profitability is culture.

The 2023 Gallup organization highlights that U.S. employee engagement dropped two percentage points in early 2022 with a higher engagement rating in organizations that focus on culture and well-being. Only 32 percent of full- and part-time employees working for organizations are now engaged, while 17 percent are actively disengaged.

Meanwhile, Gallup Exceptional Workplace Award recipients averaged 70 percent on employee engagement. What they do differently than most is use their organizational culture and values to guide business decisions. Legacy Mastermind members are acting to create this type of change in their organization and by extension their communities and the world.

Play, the best method to lock in learning, was also featured at this retreat. There were opportunities to enjoy a personalized massage on the beach, deep sea fishing, kayaks, cenotes, and close out an evening with fire and knife performers. While the setting was idyllic, the true magic of the experience was the shared wisdom. Together, the most connected leaders in the health and well-being space created solutions that have the power to ripple and make a difference.

What’s next? Legacy Mastermind continues to move at a lightening pace to create business models where owners have a sellable asset or act as founders and enjoy passive income while following passions and callings. Entry to Mastermind is by invitation for those who are willing to play big and adopt a growth mindset.

Conversations are ongoing with potential members for 2024.

Contact Sheila Stephens: sheila@freedompracticecoaching.com

“Measure what matters because the best indicator of profitability is culture.”

At our February quarterly, we took off our “practitioner hats” and put on our hiking caps. It was time we started to reframe our position in the PME as interviewers, or rather, mountaineer guides or sherpas. Together, we embarked on a hike that led us to the basecamp of a picturesque mountain.

Along our hike, there were three “conversational” forks in the trail plus nine resting lodges that represented the nine steps in the PME. Our successful arrival at basecamp meant that we had moved through the last step of the PME and nailed the close. Then, beginning our summit up the mountain would signify the start of a program where we’d journey towards the ultimate destination - the mountain peak.

Ensuring a safe and successful journey up to the mountain peak is crucial; and as a sherpa, you’ll want to make sure everyone you’ll be guiding is fit for the trek. This means that our initial hike towards the basecamp should serve as an interview to make sure everyone is fully prepared. From this perspective, you are more likely to ignite the spark that led your “interviewee” to embark on the hike and consider the trek in the first place.

Your job is to aid in the manifestation of dreams and goals by asking questions, reflecting current and future situations, and guiding someone towards a decision after they’ve had the chance to really look at their lives and what they want to achieve. The three forks along the trail should facilitate your conversational awareness in the PME.

At the first fork you will look at their desert to the left, and their promised land to the right and take a scenic view at their two possibilities to get from the desert to their hoped-for destination. The first possibility is their “plan A.” What has and hasn’t worked to get close to the mountain summit before? What is your current plan to get there? The second possibility is “plan B.” Do you need and want a team to help you get there? What are you hoping we can provide along the summit? These questions will help them determine that they do need a “plan B” and the support of you and your team.

The second fork in the trail is after resting lodge number six. This “conversational fork” is where they decide that this approach for summitting the mountain is what they’re looking for. You want a definitive “yes!” If they choose to say “no,” they can embark on a different journey.

At resting lodge number seven you encounter your third and final “fork.” By this time, you have ensured they are prepared for a successful trek so you can accept them onto your mountaineering team. This is step seven - the double acceptance.

Once you are past the three forks, you can focus on the agreement of your partnership, assess any final challenges, and take action. To ensure you are interviewing with intention, your sherpa pack includes a survival kit with four tools for your interview.

“To achieve sherpa status You will need to know what the person in front of you is fighting for and why the summit is important to them. ”

Tool 1: ASK

The purpose of asking is to bring them out of their analytical, objective, view of their current situation, and into an emotional, subjective, state. This is where you seek to truly understand and clarify what brought them in, and what matters to them. It also helps you gain perspective of who this hiker is, and how they are showing up.

Tool 2: REFLECT

By using reflect as a tool, you help them conceptualize both their current and future situations and place their focus towards their desert and future consequences, as well as their promised land and hoped-for destination. It’s almost like reading their biography back to them with added illustrations of color, details, and emotions. You empathize and help them truly connect to their story in this way.

Tool 3: GUIDE

Then, you deploy the next tool: guide. Here, you will help them get a sense of direction and facilitate decision making after establishing the big picture. You will use “ask” or “reflect” and follow with questions such as, “It sounds like the previous approaches weren’t successful for you in the past, what do you think it would take to be successful?” or “Do you feel you need a different plan to get there?” This is how you employ conversational awareness and observe, evaluate, or challenge them to “guide” them towards an action or decision.

Tool 4: RESPOND

This last tool helps you maintain your position as sherpa when they display skepticism. It involves responding to the “why” beneath the question to gain clarity and maintain control of the conversation. This allows you to identify a potential or specific concern, underlying fear, or mindset block, and address each to assess the partnership fit. You should answer their questions while also creating safety and transparency in communicating your intentions and expectations. This ensures you aren’t clipping them into the trek line before you fully assess their capability of summiting. Remember, you don’t need them; they need you.

The three trail forks and nine resting lodges will provide structure; and the four tools will ensure your due diligence as interviewers and help you identify any potential swords. You will need to make sure you are aware of any predators, bad weather, or unfit minds for the trek before you begin the journey.

To achieve sherpa status you will need to know what the person in front of you is fighting for, and why the summit is important to them. So, use this framework as you scope out someone’s desert and promised land. Be sure and incorporate the tools in your survival kit and you will be transforming more hikers into mountaineers in no time!

By: Dr. Devan Sachs

Hello, Team Members!

Every week on workshops, we have plenty of questions related to Qualifying Calls and Discovery Calls. This is not surprising since most of you are responsible for getting people scheduled and getting them to show up to your pre-education events and PME’s. After all, the lifeblood of the practice is getting new members so you can help them transform their lives for the better. Here are a few reminders of the key ingredients for an impactful connection that will get someone to move forward in any interaction.

One of the most critical aspects of effective communication is being present. When you are speaking with someone, it's essential to give them your undivided attention. Put away your distractions and focus on what they're saying. Show them that you value their time and their thoughts by being present in the moment. When you are present, you can pick up on subtle cues and nonverbal communication, which can help you understand your prospect or client's needs better.

Another essential component of effective communication is active listening. Active listening means paying attention to what the other person is saying and responding in a way that shows you understand them. It involves asking follow-up questions for clarification and summarizing what you've heard to ensure that you have understood correctly. This means you must get to a place where you are comfortable and confident enough to put the script aside and hone into what the person is saying. Active listening helps build trust and rapport with your prospects and clients, which can lead to a more productive relationship.

Lastly, staying curious is also an important part of effective communication. When you approach a conversation with curiosity, you are more likely to learn something new and gain valuable insights. Curiosity allows you to ask questions that can uncover your client's goals and motivations, which can help you tailor your approach to meet their needs better.

If you want to be successful with building strong relationships with your prospects and clients, it starts with that initial phone call. And then being fully present, practicing active listening, and staying curious, stem from your connection with your ultimate purpose.

So, before you pick up the phone or make your next call, remember to connect with yourself first and come back to the WHY in what you do. This is the foundation to help you connect on a deeper level and create positive change in others’ lives. Remember, every conversation is an opportunity to learn something new and make a positive impact. Commit to these things. Be present, listen actively, and stay curious in all your interactions.

By: Mindi Webb

HOPE FOR HEALTH

No. 75

Publisher: Freedom Practice Coaching

Editor-in-Chief: Mariza Elizondo

Designer: Justin Dickenson