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FASHION

Winter 2014

Gearing up for

the Games

Display Until March 1

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Alpine ski racers Matteo Marsaglia, Christof Innerhofer, and Manfred Moelgg gearing up for the Games in Intimissimi, official sponsor of the Italian Winter Sports Federation.

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WINTER 2014

The 1st Men’s Lifestyle Magazine featuring only the Best of Italy. Cover: Christof Innerhofer Editor in Chief Francesco Di Maio Culture & Travel Editor Business Development Dafne Perticarini PR & Communications Federica Fatale Photo Credits Automobili Lamborghini SpA (pp. 4, 5) Mariano Vivanco (pp. 2, 3, 99, back cover) Ugo Zambrolini (pp. cover, 10-14) Augusto Bizzi (pp. 20-23) Live by Elvira Buttiglione (pp. 50-53) Campaign (pp. 58-61) Abbate-Masi (pp. 72, 73) Francesco Rava (pp. 8, 9, 90-92) Marta Buso (pp. 96-97)

Contact Info 1023-25 Clinton Street Philadelphia, PA 19107 info@uomo-moderno.com

Graphic Design Cecilia Giménez de Paz design@gimenezdepaz.com

Uomo Moderno™ is a quarterly publication of Men’s Fashion by Francesco. © 2013, All Rights Reserved ISSN 2329-9258

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Lamborghini celebrates 50 years of luxury sports cars (1963-2013).

Happy 50th anniversary! Uomo Moderno Winter 2014

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what’s inside

Contents

FASHION 24

Camo Follow Your Instincts

28

Pal Zileri You Don’t Have to Fake a Smile

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Yvan Benbanaste Italian Taste. Parisan Style.

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10 Cover Story The XXII Winter Olympic Games

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Christof Innerhofer Or Was It Winnerhofer?

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Carolina Kostner Queen of Ice

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Matteo Marsaglia Snowman of the Abominable Super-G

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Carlo Pignatelli Regaining the Time

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Etiqueta Negra The Toasty Black Label

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Christian Pellizzari Mixing It Up

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Isaia Icons of a City


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Frankie Morello On the Runway Off the Runway

LEARN THE LOOK 62

Décor

Travel

74

90

PS+A Architecture. Design. Art Direction

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Zucchetti.Kos A Medley of Three Generations

Dooa Super Casual Street Style

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Patrizia Pepe Urban Camouflage

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Hamaki-Ho Urban Chic

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Le Langhe Through the Eyes of a Chef

94

A Bachelor’s Guide to Truffles

Cuisine 82

Celebrities 50

Marco Notari A Voice of Independence

Salov Sagra at Home Berio Overseas

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Feudotto A Drop of Gold

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Gas Jeans Iconic Pieces Reinterpreted

Marco Berti A Voice Crying in the Wilderness

ARTISANS

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96

Gaetano Novarra Metropolitan Snowboarder

Luigi Datome America’s New “Gigi”

Sigaro Toscano Cigars under the Tuscan Sun

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Benvenuti! As we gear up for the 22nd Olympic Winter Games, I have dedicated this issue of Uomo Moderno to Italy’s All-Stars, not only to those stellar performers on the ice and snow but also in the kitchen, onstage, in the living room, and on the runways of fashion weeks around the world. It never ceases to amaze me: a territory smaller than California with barely twice the population, a political arena that rivals the bullfights of Toledo, and a spiraling economy that affords few subsidies to athletes, Italy still ranks as the fifth most successful nation in Olympic history. How do we do it? In this issue we will sit down with several topnotch alpine skiers and a highly esteemed figure skater to discover the secrets to their success. Afterwards I will take you through various fashion houses to glean practical tips from prominent menswear designers so that, in being your own all-star, you can dress the part. For a brief intermezzo, you can steep in a hot tub or sink deep into a cushiony sofa in the dÊcor section, where you can choose from two channels: one for classical music lovers and the other for enthusiasts of independent rock. We will then embark on a culinary whirlwind of choice olive groves to uncover rivers of liquid gold and, finally, onto an inebriating tour where you will unearth the exquisite white diamonds of Le Langhe—all to sounds of popping corks. Cin cin! Francesco Di Maio

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Uomo Moderno Winter 2014

Welcome to the


2014 Winter Edition of Uomo Moderno

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The XXII

Winter Olympic Games

The 22nd Winter Olympics are set for launch on February 7 in Sochi, Russia, where six thousand contestants will compete in ninety-eight events of fifteen sports. Participating in every Winter Olympics since 1924, Italy has won a total of 106 medals and has hosted the Games on two occasions: Cortina D’Ampezzo in 1956 and Turin in 2006. Interestingly, Cortina D’Ampezzo went down in history for the first TV Olympic broadcasts; while several new disciplines were introduced in Turin, including snowboard cross, speed skating team races, and the biathlon mass start. Ferrari plans to make history in Sochi with a new rocket bobsled, which will be used by the Italian National Team. The same technology will be applied to skiing, snowboarding, and ski jumping. 10

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FASHION

Age: 28 Height: 6’1” (1.86m) Hometown: Bruneck, South Tyrol

Christof Innerhofer Or Was It Winnerhofer?

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christof innerhofer

Cruising downhill at breakneck speeds, jetting and skidding in gnarly conditions, Italy’s champion alpine ski racer is more than at home on the steep slopes of the Alps. Christof Innerhofer competes in all five alpine disciplines for the sport section of the Italian finance police called Fiamme Gialle—‘Yellow Flames’.

What sparked such passion for skiing? My dad and my mom instilled me with my passion for skiing; they were the ones to introduce me to skiing, so it was their merit. Did your success require many sacrifices? I will be always grateful to my parents for all the sacrifices they have made for me. I have never renounced anything big since skiing has always been my huge passion. Maybe I could have gone out more with friends, but I have fun and I am happy when I am skiing. Born prematurely, you were always smaller than other children. Has this affected you in a positive way? Yes, for sure. I always put forth much determination in skiing. I gave my best in trying to improve. It is difficult to reach goals without making sacrifices. I think my character has been strengthened by difficulties, so now I am used to overcoming obstacles. You have suffered several injuries, what is the secret to overcoming them? Passion, will, determination. These are the components that make you recover from injuries. Injuries have made me stronger, more determined, and “hungrier.”

Feature Story

What was your first World Cup victory like in 2008? My victory in Bormio was very important in that it made me realize my potential for one of the most technical courses of the World Cup. The emotion that day was very strong. Which is more important to a skier, brains or brawn? Both count in equal measure. But the head is foundational. What do you identify as your strongest quality? My strong point is that is that I always give 100% in the race. Do you look up to any specific athletes? I have always said that, when I was young, Alberto Tomba was my legend. Then, my reference points in my first races were the Norwegians Kjus and Aamodt. What are your goals for the upcoming Winter Games? I will surely give my best in Sochi. But I do not start out with any goals. Before February, there are so many important races that I must aim to win. Who would you say is your biggest adversary? The Norwegian Aksel Lund Svindal is always the most formidable. What other activities do you like besides skiing? I have a passion for mushroom hunting, cycling, mountain hiking, and fishing. You often wear Armani, what is your rapport with the fashion world? I really enjoy my foray into the world of fashion. It is a new experience for me. I met many interesting people. The Armani brand has been and is my hero in fashion.

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christof innerhofer

Feature Story

What advice do you offer young skiers? Prepare well, do a lot of physical training and athletics, pay a lot of attention to the equipment, cultivate technique, and never give up!

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Age: 26 Height: 5’7” (1.69m) Hometown: Bolzano

Carolina Kostner Queen of Ice

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carolina kostner

Delicate as a swan, she arches her back as

she spreads her wings, gracefully leaping into a spellbinding twirl. Hypnotized by her smile, crowds everywhere applaud her finesse: Carolina Kostner, Italy’s queen on ice. Where did you inherit such grace on the ice? I think I inherited my father’s tenacity and passion for sports and my mother’s sensitivity and love for art—exactly what characterizes my discipline. Even my splendid Val Gardena, the place where I grew up, has influenced my passion for movement and sports. What was it like to carry the Italian flag in 2006? Being chosen as the flag bearer at the Olympics in Turin was a huge honor for me. It was an indescribable feeling to enter the Olympic Stadium holding the flag, one that I would not exchange with any medal. In competition, I represent my country with pride and pleasure. What do you anticipate for the Winter Games in Russia? After experiencing more disappointment than joy at the Olympic Games, which I was fortunate to attend, my ambitions are very moderate. I grew up with the image of the Olympics being a big party. I can only wish to experience it with a smile, as I have always dreamed since a child. No other Italian has achieved your results, 17 medals in 8 years. How do you do it?

Feature Story

The “how” is difficult to explain. I have also lost many challenges, but the only constant that has accompanied me all these years has been my passion for skating, which is still growing. I adore life as an athlete: the music, dancing, and skating—at times it feels like flying. Surely in addition to this, you have to have discipline and determination. You are very stylish both on and off the ice…. Fashion fascinates me. I like to dress smart, but I do not always need to have everything in style. I have had and have the chance to work with important companies, a great privilege and pleasure. I like creativity and the freedom of fashion. I am delighted to design and create my own competition costumes. I am inspired by music and my friends, and I enjoy it a lot. Linguistically what is it like to grow up in the Dolomites? I grew up speaking Ladin, German, and Italian. It was normal to know three languages. I never felt special. Only when I started traveling did I recognize the real privilege, and I feel very fortunate. I learned English and French very easily at school and talking with friends around the world. I am very attached to my homeland, the Dolomites, where the mother tongue is Ladin; but I feel Italian. Any plans for the future? There are plenty of places I want to visit one day calmly. Namibia is one of these. I am passionate about wild, natural, untouched places, a bit like the mountains of the Dolomites. Uomo Moderno Winter 2014

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Did You

Know?

Ladin is an official language spoken in 54 Italian municipalities, including South Tyrol, Trentino, and Belluno. Not to be confused with the Judeo-Spanish Ladino, Ladin is called Ladino in Italian. Although a Latin language, Ladin has definite Celtic influences.

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carolina kostner

Feature Story

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Matteo Marsaglia

Snowman of the Abominable Super-G

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matteo marsaglia

Feature Story

Father: skier and ski instructor from Piedmont. Mother: first-class tennis player from Rome. Sister: national speed skier. Brother: ski instructor. Yet, despite such an illustrious background, Matteo Marsaglia is unlike many other Italian downhill skiers in that he was born and raised in Rome.

Age: 28 Height: 5’ 11� (1.80m) Hometown: Rome Uomo Moderno Winter 2014

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What sports did you play as a child? As kids we practiced many other sports, including tennis (for sure), swimming, soccer, and even gymnastics. The latter can be viewed primarily as an excellent preparatory activity for other sports, including the one that fascinated me and attracted me more than any others from the first time I tried it at the age of two-and-a-half years on the slopes of San Sicario. You dedicated your first international gold to your mother. How much success do you attribute to your family? Our strength is, was, and always will be family unity. We have all made sacrifices, but undoubtedly my mother put herself on the line for us the most. She left Rome and her loved ones, looking after us at all stages of our lives and careers. There was no person who could deserve that dedication more. We watch skiers compete in the winter, but what about the rest of the year? What everyone sees is the most beautiful part and, perhaps, also the easiest. Winter races are the most fun moments: definitely less tiring from a physical point of view, they are the time to receive the rewards from the work done “in the shadows” throughout the year. We allow ourselves only 3-4 weeks of relaxation, from midApril when we take off the skis and boots until mid-May when we go back to the gym twice a day, six days a week, to continue running, cycling, skating….

penalized at school, because you are forced to be absent more than your classmates. Consequently if you want to play sports, you have to sacrifice your studies or vice versa. Travelling a lot for skiing, I realized that the situation is different abroad: there is more aid, support, scholarships, ad hoc preparatory programs…. We should change our approach, because sports are a huge school of life, regardless of the additional aspect of competition. What do you consider your strengths and weaknesses? I have always been a very technical skier, at ease with hard snow and steep courses, always struggling more with flat stretches and softer snow. Coming from Rome, do you like the cold? I have been called the alien skier for my difficult relationship with the cold. You met Usain Bolt last year, how was that experience? It was already an honor to shake his hand, let alone share such an intense moment with him. In a brief exchange of jokes, we did agree on one thing: when I invited him to visit us on the slopes, he replied: “On the slopes? It’s very cold! You all come to Jamaica!” Favorite TV shows? Among those that thrill me most, definitely Prison Break and Lost.

Who would you say is your biggest adversary? There are many strong opponents, but I think the most fearsome is me.

You enjoy surfing, would you say opposites attract? Why opposites? It’s still H²O, albeit in a different state (chuckles).

Why the huge gap in Italy between soccer and skiing? I’d like to know. I think the sports culture in our country can and must grow much more. We should start from scratch at school. I know from personal experience that, if you play sports at a high level in Italy, you risk being

Do you have any advice for young skiers? In sports as in life, when you find your “talent,” you must cultivate it with all the passion and sacrifice that it deserves…only this way can you live your dreams.

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matteo marsaglia

Did You

Know?

Feature Story

The national color of Italy is blue, and for this reason Italian athletes refer to themselves as the “Azzurri” (‘the Blues’). The House of Savoy, which ruled Italy from 1861-1946, originally adopted the color in 1366, but Italian athletes did not wear the color until 1911. Uomo Moderno Winter 2014

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Camo

Follow Your Instincts 24

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camo

Year: 1973. Location: Italy’s capital of wool. The streets of Biella had not heard the rumble of motors since the Formula 1 of ‘34 and ’35 when the city was converted into a circuit like Monte Carlo. Then nearly forty years later on the 14th of April, a red Fulvia H.F. turned on the ignition of history with the Rally della Lana. The ‘Rally of Wool’, as it translates, peeled off to immediate national fame in the mid-Eighties but wiped out in the

FASHION

Nineties after a tragic accident, simply to be resuscitated several years ago. Nestled in the foothills of the Alps, the Biellese label is rendering homage to this historical motor race with the Camo Rally Collection, which reminds us: Like any racecar driver, we never know just what lurks behind the next sharp bend. So, follow your instincts!

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Did You

Know?

Also referred to as rally racing, rallying is a point-to-point motor race that dates back to the Monte Carlo Rally of 1911. Stage rallies emphasize speed; while road rallies focus on navigation, timekeeping, and the vehicle.

Biella’s wool industry dates back to the woolworker guilds of 1245AD and can be revisited today along the Strada della lana (literally, the ‘Woolen Road’), which traverses 50 kilometers of woody hills, sheep pastures, and centuries old mills that were powered by streams—all from Biella to Borgosesia. 26

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FASHION

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Pal Zileri You Don’t Have to Fake a Smile

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FASHION

You are a young English chap who falls in love with an attractive American widow on the French Riviera. After an impulsive trip to the altar, you rush back to England to introduce your newfound bride to—let’s say—her rather frigid mother-in-law, whom you then refuse to leave. Inspired by Easy Virtue, the romantic comedy interpreted by Colin Firth, Pal Zileri sets the winter collection amidst the upper middle class of the 1930’s that dwelled in neoclassical villas scattered throughout the English countryside. Coherent with the style of the era, the jackets are constructed of cashmere or wool mixed with cashmere and silk: precious textiles highlighted with colorful trim. Light textures also add a soft touch to formal double-breasted jackets. Based in Quinto Vicentino within the heart of the Veneto region, Pal Zileri was established in 1970 with the aim of creating elegance for men through a balance of tradition and modernism. The creative director since 2006 has been Yvan Benbanaste, who hails from Lyon, France. So the next time you don’t feel like faking a smile because you’re not British, turn to Pal Zileri, which will always put a smile on your face.

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Yvan Benbanaste What attracted you this season to Easy Virtue? We are back into pure sartorial taste, while the colors and the wardrobe in that movie are very chic. Which elements of the 1930’s attracted you the most? I would say color combinations, printed scarves and ties in silk, fur collars, and amazing fabrics like shearling. As a designer, how do you know which era to emphasize? The process of creation is very rich, first of all. When we are bored by a trend, we move into a new one. I have also been influenced by the last exhibition I saw. How have you fit in at Pal Zileri as a French designer? I have to admit that, after 9 years in Italy, my creative taste for the brand Pal Zileri has become very Italian. I think I bring some Parisian style to it. Real elegance is a bridge between Savile Row and Italian taste. What are the major differences between France and Italy? France focuses on fashion, trend, and style. Italy is more concrete and focuses on selling products with very strong content; it is about the Italian way of life. How would you define the Pal Zileri man? An Italian dandy looking for special fabric and a neosartorial style. He has a twist fantasy that makes him very close to the Italian culture. Italy is about good life, beautiful nature, extraordinary food—an amazing and unique culture. When someone wears Pal Zileri, this is the way he wants to feel: very special, representing all these things together.

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INTERVIEW

Italian Taste. Parisian Style.

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Carlo Pignatelli Regaining the Time

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FASHION

There was a time when people had time or made time. The clothing that we wore reflected a feeling or a certain sense of uniqueness and, owing to the high quality of fabrics, its construction required much time. Now it seems that there is never enough time. No one has time or makes time. Even the clothing that we buy is labeled “fast fashion.� Modern society is racing, but where is it going? The contemporary man of Carlo Pignatelli is turning back the hands of time to the sartorial traditions that our fathers once appreciated. Having style is all about rediscovering an old habit, enjoying a moment alone, and dwelling on detail. Life may be short, but it does not have to slip through our fingers. Grab hold of life and regain the time that has been lost as you take your time to make time and put some thought into your day. Then, dress the part. Uomo Moderno Winter 2014

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Etiqueta Negra The Toasty Black Label 38

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The wind whips around the chalet as the last sunrays fade behind the snow-covered mountains. You toss another log onto the fire and slip into a cozy cardigan, watching the ambers crackle and pop into a flickering red-hot flame. Souvenirs from times passed supply the only entertainment for the evening. Images of the Flying Mantuan zip before your eyes as you gaze at the trophies on the mantle above

FASHION

the fireplace. The clopping sounds of horse hooves gallop through your head as you observe the polo mallets leaning against the wall. Owned by Indas Retail of Bergamo, Eitqueta Negra means ‘Black Label’ in Spanish and draws inspiration from the worlds of polo and vintage car racing.

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Vintage Racing

This capsule collection pays tribute to Tazio Nuvolari (18921953), nicknamed the Flying Mantuan, who remains Italy’s most venerated motorcycle and racecar driver.

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Polo As the official sponsor of the Argentine polo team, Ellerstina, the Etiqueta Negra collection pays tribute to the sport of polo.

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Mixing It Up

Christian Pellizzari


christian pellizzari

FASHION

Christian Pellizzari was born 1981 in

Treviso, Veneto, a short distance from Venice. At the age of twenty, he ventured to Florence to embark on a course in fashion studies, which would soon lure him to other capitals of fashion like London and Paris. After founding his eponymous label two years ago, Christian set eyes on the Big Apple where he snapped away haphazardly for three weeks at the eclectic modernity of this mesmerizing city. What aspects of New York inspired you the most? The continual mix of people that live in New York. The New Yorkers’ nonchalant way of wearing a mix of clothes without any apparent sense. Did you see something of yourself in the city? In the collections of Christian Pellizzari, the mix of contrasting and irreverent fabrics is continual. You can see wools from Biella, juxtaposed with high tech nylons. How does the English influence fit in? The English have a very precise and definite style and they know how to defend it. English tradition is precisely this: having remained faithful to their style and tradition. We are inspired by that model of men’s fashion that is represented. Why handmade shoes as opposed to manufactured ones? We entrust the shoes to a laboratory on the Riviera del Brenta that can meet all our requirements, even small quantities. A handmade shoe requires master artisans who choose the shape and leather, which is cut by hand, and refine all parts of the shoe by hand. Each pair that they make is unique, and every client’s request is satisfied. Who typically wears Christian Pellizzari? He is a man between the ages of 25 and 40, a professional that wears jackets and overcoats to work but also loves to go out and have fun, a man that likes fashion and knows how to mix pieces unexpectedly in a fun and carefree way.

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Isaia

Icons of a City

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isaia

FASHION

The tension in the air heightens. Anxiety fills the cathedral as prayers are multiplied. The priest holds up a vial of blood and cries out, “It has liquefied!” The throng bursts into cheers, while the crowd on the streets explodes with applause. The city is saved once again from the ominous volcano that lurks in the distance.

blood of San Gennaro liquefies as a testimony to his protection of the city.

San Gennaro was supposedly born in the nearby city of Benevento, sometime in the third century AD. In honor of his martyrdom, an uncanny ritual is celebrated each year on September 19th, wherein the reputed dry

Paintings that depict the eruption of Mt. Vesuvius, the frescoes of the destroyed Pompeii, and the Chapel of San Gennaro all form the backdrop to this season’s look of intensely warm colors.

Season after season, Isaia dedicates a new collection of impeccable menswear to a symbol of Naples, from which the label draws inspiration. This season, Isaia honors San Gennaro, Napoli’s patron saint.

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FASHION

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Marco Notari

A Voice of Independence

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Having won the Italian Award of Independent Music and Indie Music Like, Marco Notari has become synonymous with Italy’s alternative music. Profound thought and personal allegories characterize Marco’s lyrics, which raise a voice for the values of the independent movement. “I was born in Turin, but at the age of about one I moved with my family to Asti, a town about 40 km away. Both my father and my mother played the guitar and piano at home, and we often remained in the living room after dinner to sing and play together. I started taking piano lessons at the age of five, even though I must say that, at that time, it did not thrill me. “I always liked math; so when I had to choose a university, I opted for political economy, which, in large part, is an application of mathematics to the real world. When I graduated, I thought briefly that I would stay in college to work as a researcher. But then another offer came from an independent music label, Artes Records, and my life took another direction. “It is hard for me to define my style, partly because my sound has evolved a lot over the three albums. The rock component has been gradually declining, although it is

MUSIC

certainly present in Io? (‘Me?’), which I think is the most conceptually comprehensive album in terms of sound. You can find pop, rock, folk, ambient, and electronic music. “Independent music has been a movement since the Nineties. Today, the definition has become somewhat synonymous with ‘noncommercial music’, differentiating itself from avowedly mainstream projects, which often take their cues from talent shows. In this sense, I think I am a part of it, and I also believe that it is a fruitful time on an artistic level for this type of music in Italy, even though little place is given to appreciate it, especially on television. “Italian music tradition certainly has very strong ethnic roots, for which I think we can still be at the forefront. On the other hand, music today undeniably suffers from the progressive cultural backwardness of the country: some aspects of pop and rock music lag at least fifteen years behind Northern Europe and the USA. “Italy is a quite complex situation: the last two decades have undoubtedly wrecked the country and now it is very difficult to restart. We lived in a State that has gradually deprived us of the right to be citizens by limiting democracy and popular participation in the life of the country.”

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“As for environmental issues, they have been dear to me for a long time: for this last album, we made a zero-impact tour in collaboration with Lifegate. We essentially calculated the impact from the CO2 emissions of our travels, the spectators’ movements, and the actual performances—all of which we recompensed through the creation and maintenance of a new green area in Costa Rica.”

“I am 33 years old,

married, and vegetarian. For some years now, I have had a strong passion for Indian culture, Buddhism, and the discipline of yoga, which I’m still investigating. As a vegetarian, I do not wear garments made of leather or materials of animal origin. Secondly, I try to dress in a responsible manner, ensuring as far as possible the origin of garments in terms of manufacturing processes and materials used.”

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marco notari

MUSIC

On His Albums

“Oltre lo Specchio (‘Beyond the Mirror’) is a more instinctive and ‘gut’ album, as are often first albums. In an almost figurative and imaginary way, the songs deal with my personal life and the general difficulties in relating to today’s world.” “Babele (‘Babel’) is a far more rational album, which narrates the story of two youths who no longer recognize the State in which they live and decide to flee overseas.” “Io? (‘Me?’) is definitely the most personal album, digging deeper inside me and exploring the world around me. The content of these three albums represents a path that ended with Io?”

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Frankie OnMorello the Runway


frankie morello

Runway

Who would have expected a Southern Italian graduate of architecture to meet a Northern Italian performer at a dinner party in New York? Yet, such was the magical meeting of Maurizio Modica and Pierfrancesco Gigliotti who have revolutionized menswear through unconventional concepts like imperfection and disorder. Inspired by an imaginary boxer who, in the 1950’s, immigrates to the US in search of success, Maurizio and Pierfrancesco founded Frankie Morello in 1999 to satisfy a personal craving for all that was missing in men’s fashion. This season, architecture lies at the heart of the collection, with the red brick buildings of New York as the muse for morning suits, inlaid marble as the pattern for sweatshirts and blazers, and decorative wood as the inspiration for backpacks and accessories.

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Frankie Morello

Off the Runway

What are your feelings about the current state of fashion? Fashion is at a difficult and passing moment. The economic crisis has resulted in a major change. The panorama is different and, right now, there is a lot of confusion.

We remain a country that is not very international.

What precisely has taken place? We have somewhat lost the culture of fashion: that which made a brand name special; namely, the presence of creative forces as the soul of fashion houses. Let’s say, for business and social reasons, so many people have abandoned or put aside creativity.

Did you base your present collection on this premise? We wanted to return a bit to our origins; we are not born designers. Pierofrancesco’s thesis was entitled “The Suit as Architecture of the Body,” and we took off from there.

How should Italy’s industry respond? Italian fashion needs to evolve, open up, and renew itself by giving practical help to talented youth (and not only in the field of fashion). 56

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What should young designers follow, trends or instincts? Good designers use instinct to make trends their own.

Must a man be brave to wear Frankie Morello? Our fashion is for everyone, not only for the brave. We also make some of the most basic of garments. We believe that the trait of our end buyer is not courage but irony and love for something creative.


frankie morello

Runway

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Marco Berti A Voice Crying in the Wilderness 58

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marco berti

MUSIC

His high notes resonate throughout the theater. His lofty stance dominates the stage. Marco Berti, Italy’s most pursued tenor, raises his voice on current issues affecting classical music and contemporary culture in Italy.

On His Road to Success “It started as a passion in opera class—a passion for singing, music, theater, all of which I consider a sacred place: a workshop of free-thinking that we Italians invented but perhaps are the only ones who fail to understand today.”

On Italian Opera “Italians have always been taken as a model in the theater until the birth of various national theaters. Until now, opera has been the driving force of ‘Made in Italy’. Whenever I am performing in a foreign city, I am approached by people who openly show their passion for our language and our culture. We listen to a lot of music nowadays, but the most beautiful for everyone is performed in Italian, because it is by far the most melodious language that exists on earth.”

On Present-day Italy “It seems like we are the survivors of a nuclear blast that has taken everything away. I think that culture is the identity of a people, and we are slowly but surely losing it. Unfortunately, we begin with television, which offers little teaching except that you must become a showgirl or soccer player; otherwise, you will not amount to anything. This is a great deficiency in our society. “Sadly, Italian politics and the economy contribute to culture as the last priority. The major theaters have been left in the lurch, and the private sector is not permitted to intervene. Since we are the only country where it is not possible to deduct expenses like donations to cultural activities, our

private sector has no interest in subsidizing anything—from operas to universities, museums, etc. This would be a great advantage for the government, but our politicians don’t get it at all. “Everyone used to envy our way of doing theater, but bureaucracy and politics have killed everything like an herbicide. Politics should never enter the theater, being a workshop of ideas and thought. Theater is like a temple: no matter what party you belong to or religion you practice, the theater is a great democratic means of forming culture, training our brains. It is a great medium that helps us understand who we are and where we are going.”

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MUSIC

On His Most Demanding Role “Naturally Othello.”

On His Aspirations “I would like to perform Des Grieux in Manon Lescaut by Puccini, as well as Don Alvaro in La Forza del Destino by Verdi.”

On His Favorite Operas “Il Trovatore, but also Un Ballo in Maschera.”

On His Most Emotive Stage “It will always be La Scala of Milan. This is the theatre where everything began for me.”

On Entering the Stage “It is a lifestyle and, being such, it should be approached with the utmost seriousness and humility. The main point is that you should never feel superior to anyone. Humility makes you win, not presumption. “I highly advise young people to engage in preparation and not leave anything to chance but rather focus on loyalty to studies and execution, constant willingness to be critiqued, and extreme criticalness of oneself. “It has not been easy. This career is made up of many highs but also very many lows. You should never give up after defeat but rather always try to find the incentives to move forward and back into the game. Do not ever say ‘I have arrived’ because no one ever arrives. The journey is long and endless. Success is always achieved by great commitment and many sacrifices. What people see from the outside never corresponds to the reality of things.”

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Dooa

Super Casual Street Style

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dooa

LEARN THE LOOK

You are between 18 and 30 years old, and you are pretty much a jeans-andsweatshirt kind of guy. You like to blend in, but you still want to be original. Here are some tips from Dooa. Choose one color for the entire look, but with different textures and shades of color for each piece of clothing. A palette of grey, slate, and metallic colors allows for plenty of variety, easily matching blue jeans and an occasional pop of another more vibrant color. Not only will you maintain a cohesive look, but you will not stand out too much, even if you throw in a trendier piece here and there.

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Urban Camouflage

Patrizia Pepe

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patrizia pepe

LEARN THE LOOK

You are a flannel shirt-and-jeans type of guy. Still, you need some additional combinations to complete your wardrobe—nothing too bold, but a subtle touch of color does not scare you. Patrizia Pepe offers some practical advice. First, stay with a casual hiking boot or shoe, even a stylish sneaker. Then use your footwear to create the drama: either pair the shoe color with one other item of clothing or choose a shoe color that stands out from the entire look. As you play with various shades of the same color, limit the palette of your total look to no more than two different colors. Direct your colors to the subdued hues of dark streets, imitating mud and bark, broken up by beams of light, such as burnt red, green, mustard yellow, and an occasion flash of neon blue. This season is all about reinterpreting athletic wear. So for your outerwear, think sporty bombers and baseball jackets—but keep the general vibe geometric like the layout of a city.

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You like to dress casual, nothing flamboyant, but you need that urban edge to look professional for both work and play. What does Hamaki-Ho have to offer? If you opt for jeans, you can maintain that semi-formal look with dark or black denim. In either case, a more formal shoe is advisable. Complete the outfit with an argyle knit and a chunky button up sweater that has the same look and feel as a formal jacket. If you prefer a sports coat instead, quilted detailing is all the rage this season. So try a quilted jacket over a lightweight polo. Focus on a color palette that pairs well with all shades of blue, such as militaryinspired green, beige, and dark grey.

HamAki-Ho

Urban Chic

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hamaki-ho

LEARN THE LOOK

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gas jeans

Iconic Pieces Reinterpreted

You are strong. Determined. Slightly ironic. You follow styles but not trends. You prefer function over fashion, versatility over veneer. “Keep it simple,� is your motto. While your aim is to look casual, sophistication is your pursuit. So try the Gas Jeans layered look. Go for bold shiny colors or a fluorescent color on a matt fabric but with some

LEARN THE LOOK

texture. Leather or suede hiking boots will keep the look anchored in simplicity. Think Eighties with a black leather bomber that sports a diagonal zip. If you like more voluminous outerwear, make sure the jacket or coat fits. Guys often gravitate to sizes that are a bit too big.

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Gaetano Novarra Metropolitan Snowboarder

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gaetano novarra

You are decisive. You love sports. And your music has to have a beat. Your life is full of bold colors, which reflect your inner rebel.

go for the psychedelic Sixties. But remember this rule: let them conflict but not clash. It is an art to mix and match prints and patterns.

So have some fun. Roll up the pants, show some ankle. Go basic black but in leather; how about a quilted leather bomber for size?! Combine the look with a tron-inspired trim of bright orange.

If you are a novice, pair only one type of print or pattern with neutral solids. At most, combine a bold plaid with a subtle plaid of similar colors. Otherwise, you may just wipe out downtown on that urban snowboard!

LEARN THE LOOK

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Luigi Datome

America’s New “Gigi”

Did You

Know?

The first basketball match in Italy was played in 1926, ending in victory over France. Since then, Italy has snatched two Gold medals at European Championships and two Silver medals at Olympic Games.

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Age: 26. Height: 6’8” (2.03m). Status: Single. Meet “Gigi” Datome, Italy’s most valued basketball player, who has just transferred from Virtus Roma to the Detroit Pistons.


luigi datome

You played for Rome, but where is home? I was born in Montebelluna, near Treviso, since my mom is from there. But I lived there only for a few days because we immediately returned to our land, Sardinia, which I consider my home. That’s where I grew up, lived my childhood, and have all my dearest affections. How did you begin playing basketball? My life began with basketball because my family runs a basketball association—Santa Croce Olbia—and, right there, I started playing at just 4 years old. My dad was president, so I came into immediate contact with the gym and the ball. Let’s say it was easy to choose how to pass the time. Does basketball in Italy differ much from the US? Basketball in America has a top-level status. All the newspapers have their eyes on the NBA, while in Italy their eyes are only on soccer. The NBA for America is what soccer is for Italy. The speed of the game, the physical requirements, and spacing in the field are undoubtedly the major differences on the technical-tactical level. How can basketball gain more recognition in Italy? Unfortunately only soccer exists in Italy. Other sports are

SPORTS

relegated to a small space in the media and on TV. Important results must be obtained at Nationals in order to awaken enthusiasts and fans. What personal qualities contribute to your success? I think for a world-class athlete it is important to be humble, work every day, and love what you do. I love basketball; it is my joy and coincides with my work, which is very important. Off court I consider myself a real person: sincere and radiant. Do you have any favorite dishes? I eat everything, maybe I prefer pasta, but at the table I have no problems of any kind. If I had to choose, I would say rigatoni alla carbonara. Would you say you have a certain personal style? Specific, no. I like to dress well when the occasion requires. But I do not believe I belong to a category. Finally, any advice for aspiring players? Just one piece of advice: work and believe in what you do! This applies to the sport, not only at the managerial level but also at the bottom.

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ps+a

Architecture. Design. Art Direction.

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DĂŠcor

Far more than a mere acronym for Palomba Serafini Associates, ps+a symbolizes the sort of explosive energy that results from the meeting of two creative minds. Like colliding galaxies, Ludovica and Roberto Palomba are ever expanding, innovating, and reshaping the world as we know it.

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First, what is the symbolism behind the plus sign? The + sign represents the sum of our skills, as well as our visions and different approaches to projects that complement one another. Working as a couple is an ever-present but amusing challenge. In what way does a designer differ from an artist? The artist creates unique works that are different from each other, while the designer projects objects for the larger market that are identical to each other. How do you combine functionality with design? With balance. They are the two sides of the same coin and indispensable when it comes to design. Has the concept of “living” areas changed interior design? We have liberated ourselves from the idea of a parlor. Today there is only the “living” room, which, in fact, is a difficult word to render in Italian but perfectly conveys the idea of a place where one spends time. What is your approach to the design of “living” spaces? The house has four hearts: the kitchen, the bedroom, the wellness area (bathroom), and the living room. Each of these has different aspects. Dedicated to both intimacy and interaction with others, the living area is intended for resting, taking breaks, and sharing. It is an area of the house that is filled with meaningful and valuable objects. For this reason we recommend a basic environment wherein the walls, ceiling, and—if possible—even the floors are the same color. Think of forming an equal sided box that is enriched by the furniture and allowing you to play with color. Instead of trends or trendiness (floral prints, decorations, etc.), what matters is how you welcome a guest: casually or formally. In any case, the seating (sofas, armchairs, recliners) must be regarded as a “den.” We really like the idea of sinking into a sofa that embraces us. The lights will be low, noninvasive or intrusive, to create the right atmosphere.

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Surely there must be music. And where possible, the living area should be planned near the kitchen for even more enjoyable and relaxing evenings. What are the current “living” trends? The materials can be extremely varied. We prefer natural ones: leather, linen, cotton—all designed with soft lines and many pillows. How does the design of public and private spaces differ? The fundamental difference between these environments is the materials, since the objects for public space and the private sector may also be the same. The objects are made for people, not for the space: this is a fundamental principle to keep in mind. For example, when people chat, use a PC, take a break, or read comfortably on a sofa, they do it in the same way privately at home as in a hotel. As a matter of safety, however, it is necessary to pay greater attention to the materials that we choose for public space: for example, they must be fireproof, meeting safety standards and, hence, they may not be as aesthetic as the materials in the private environment. Therefore, there is a greater degree of freedom in designing a private dwelling where the environment can be visually softer, with a sweeter touch, etc. Elegance, ecology, emotion—are these the sum total of your + sign? We love the definition of the 3 “E’s”! Whenever we design, we visualize worlds. This generally means that we begin the process with the heart and not the head. Of course, as we move through the actual process of implementation, the intellect takes over. Our projects have been longtime favorites because the emotional element of our work is evident in them. In a certain way, this approach makes us fragile: every time we design a new product, we actually give a piece of ourselves to the world, allowing it to enter our world.


palomba serafini

DĂŠcor

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Zucchetti.Kos

A Medley of THREE Generations

Zucchetti.Kos is headed by the brother and sister duo of Elena and Carlo Zucchetti—CEO and President, respectively—who received the baton from their father, Mario. His father, Alfredo, started Zucchetti in 1929 as a producer of taps and fittings; but it was not until the acquisition of Kos in 2007 that a major team was born: the Zucchetti.Kos Group, which fashions complete bathroom solutions, totaling two million articles per year. Elena Zucchetti expounds on the company’s marathon to success. 78

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zucchetti.kos

Décor

Do these demands differ from country to country? In strictly aesthetic terms, it is inevitable to differentiate according to the market that you are targeting. The design and quality of “Made in Italy” are universally appreciated. But countries in Eastern Europe and the Far East mostly love classical forms, while the “old” Europe and America appreciate essential modern lines. What inspires your designs and how do they relate to functionality? Our work is inspired by ideas and experiences that come from all over the world and intertwine different cultures. We have always understood industrial design as both technological and aesthetic research: form and function are two components of equal importance. Turkish baths, rain showers, aromatherapy—all blend together the avantgarde shapes and types of products for great functionality, in addition to design.

How do you combine tradition and innovation? Our catalog offers products with both classic and avantgarde designs. One does not exclude the other; it is up to our customers to choose the one that best suits their tastes. In what ways has bathroom design changed over the years? Surely the world of bathrooms has evolved in a huge way: both the designer and the consumer today want to choose shapes, colors, and functions that were once unthinkable; for example, free standing faucets, multi-functional shower heads, extra-large bathtubs, or showers that transform into private saunas. The consumer has become more demanding and, in bathroom projects, desires products that allow for the maximum customization of space.

What green technologies do you employ? Attention to the environment has always represented a pivotal point in our business strategies. Today more than ever, it is unthinkable not to consider the environment in relation to one’s own business and production choices. Safeguarding the ecosystem of our headquarters’ beautiful area has always been one of our priorities. For example, with the need to utilize large quantities of water in manufacturing, we are equipped with the most modern and sophisticated control systems. Thanks to a computerized operations center, speedy and timely interventions are automated, while the quality of water recirculation is maintained stable. The water is constantly purified and completely recycled. Quality is definitely one of the keywords in our corporate philosophy, not only for products but also the environment and life of the people who work with us. One word to describe your company.... Innovative, for sure! Uomo Moderno Winter 2014

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Décor

Zucchetti Around the World “In a New York loft, I could see Bellagio—a strong contemporary line that reinterprets classic forms, a cosmopolitan collection rich in detail.”

“For Shanghai I would undoubtedly choose Wosh, an important collection with refined details and precious finishes.”

“In a villa on the hills of Tuscany, you might think to follow a classic trait and use the collection Agorà or create a modern oasis of wellness by planning a Faraway bathroom, maybe adding a Faraway Pool in the garden.” “A perfect fit for a luxurious Dubai hotel could be Savoy—a precious and refined collection with colored enamels, allowing for the customization of handles.”

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Salov

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Sagra at Home Berio Overseas


salov

In 1867, a young entrepreneur by the name of Filippo Berio founded the famous label of olive oil, which has borne his name for nearly 150 years. Together with his descendants, the Fontana family of Lucca established the Salov Group in 1919, later producing a brand of oil called “Sagra.” It’s really not that complicated. Think of Salov as the parents who, living in Tuscany, have two children. Sagra has remained home in Italy, while Berio has long traveled to the four corners of the world. Now, just what makes this family of olive oil so slick? Marketing Director, Dr. Emanuele Siena, explains: “In the mid-1800s, a young merchant that was producing Filippo Berio olive oil, having founded the brand at age 21, had the idea to go to the ports from which ships full of Italian immigrants were departing and offer them to bring his oil overseas as an excellent product of Italian gastronomy. The brand enjoyed so much fame and success that, in 1896, it was registered in the US, actually becoming the first registered brand of olive oil in the country. “For many years in Italy under the Sagra label, we have produced ‘low acidic’ extra virgin olive oil, which meets more stringent criteria for quality than those required by law. Low acidity is indeed one of the fundamental parameters

Cuisine

with which the quality of extra virgin oil is defined: the lower the acidity, the higher the quality of the product. “Each year we carry out over 5,000 quality checks, starting from the careful selection of the best raw materials. The finished product is controlled and certified by Salov laboratories and accredited certification bodies. “The oil comes from a fruit, the olive, which reaches maturity in mid-October and continues until the end of December, going from green to red and, finally, to deep purple onto black. The olive is composed of 10-20% oil, 35-50% water, and the remainder of pulp and pit. The stages that influence the quality of extra virgin are numerous, such as the time of olive harvest and the methods of oil extraction. Each step represents a key moment in obtaining quality oil. “The ‘fruitiness’ is the set of inherent sensations that resemble the flavor of the olive, normally going from 0 to 10 on an intensity scale. It is lightly fruity when less than 3, fruity from 3 to 6, and intensely fruity from 6 to 10. “The characteristic of ‘sweetness’ in an olive oil can be found in particular geographical areas, such as Liguria or Lucca, and is typical of oil obtained from more mature olives.”

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Tips for Best Use “Simple dishes are the best means for extra virgin oil to release its scents and aromas, particularly when used as a raw condiment. But excellent results are guaranteed with a product of quality even when used in cooking. “Since extra virgin olive oil is characterized by a strong taste that can be absorbed into food from deep frying, it is not recommended for frying foods with delicate flavors, such as fish or white meat. It is more suitable for foods with bolder tastes like artichokes or red meat. For deep frying, ‘extra Light’ is the most suited type of olive oil, which has a lighter flavor that allows for a delicate and crisp deep fry.”

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salov

Cuisine

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Feudotto A Drop of Gold

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feudotto

Snuggled in the embrace of the Sicilian sun between two rivers in the land of Menfi, La Goccia D’Oro has been squeezing out drops of gold for the past forty years. Under the guidance of President, Giuseppe Oro, the company has climbed the podium numerous times for its champion brand of extra virgin olive oil called “Feudotto.” Director, Accursio Alagna, unveils the secrets to unlocking the benefits of this luscious liquid gold.

Cuisine

Another point to keep in mind is the price range, which, for a good extra virgin olive oil in Italy, cannot be below 7 euro (about $9.50) per liter (quart).” Test for Taste “Then, the features that allow the consumer to appreciate the structure of a high-quality extra virgin olive oil are threefold: fruitiness, bitterness, and pungency. The fruity scent brings the consumer a pleasant feeling. The bitterness and pungency are nothing more than powerful antioxidants.”

Beware of Counterfeits “Italian oil has always been the most imitated oil that has entered the market under the label of “Made in Italy” but having nothing to do with national production. For an extra virgin oil to be truly excellent and, hence, beneficial to one’s health, it must have specific levels of tocopherols, polyphenols, oleic acid, and alkyl esters, and not merely be labeled ‘extra virgin’.”

Never Settle for Less “The problem in distributing high quality extra virgin olive oil is that most consumers are used to cheap oil. When a dish is seasoned with an oil of excellent quality, the consumer often calls it bad because it is bitter or pungent, not knowing that the bitterness and pungency are the merits of an extra virgin olive oil.

Choose Wisely “The label is surely a strong point in certifying a product.

Stay Healthy “You can say, ‘A spoonful of oil a day keeps the doctor away’.”

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Tips for Best Use “The intense and spicy flavor of Nocellara del Belice is great to exalt the flavor of grilled meat. “The almost sweet flavor of Biancolilla goes well with the delicate taste of baked fish. “The intense and fruity flavor of Cerasuola, slightly bitterer than the others, goes well with bruschetta. “DOP Val di Mazara—a blend of 60% Nocellara, 20% Cerasuola, and 20% Biancolilla—is good on everything and excellent on pasta.”

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feudotto

Cuisine

Did You

Know? Extra virgin olive oil should be tasted like a fine wine. Pour some oil into a glass, swirl the oil to release the aromas and, then, savor the fruitiness by inhaling deeply. Sip the oil while sucking in some air to observe the bitterness on your tongue. Finally, note the pungency in your throat as you swallow.

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Le Langhe

An Inebriating Itinerary

Nestled between the provinces of Cuneo and Alba at the foot of the Italian Alps lie the rolling hills of Le Langhe. Supplying the hazelnuts to Ferrero for a creamy Nutella and a tar black grape that ferments into rich Barbaresco and Barolo wines, Le Langhe is also the cradle of the luscious white truffle.

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le langhe

Travel

Symbolic of the region is the town of Alba, your starting point, which is home to the white truffle, 290 wineries, and the slow food chain—Eataly. After an aperitif of the historic center, point your sifter south for lunch at the 14th-century Castle of Grinzane.

Then, tilt your wineglass south toward the hamlet of Barolo. Rising from the center is the enchanting 10th-century Castle of Falletti, which hosts a Wine Museum and enoteca where you can have a taste of wine, drink some more wine, then buy some wine to take with you!

By now you probably should have something to eat. So stumble back north to Barbaresco, a small village perched on a hill, for a hearty dish of tagliatelle with grated truffle on top! Oh, and check into a hotel. Don’t drink and drive.

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Did You

Know? Made from the Nebbiolo grape in Le Langhe, Barbaresco and Barolo wines derive their names from the respective towns of Barbaresco and Barolo. Barolos are luscious full-bodied red wines with pronounced tannins and acidity, while Barbarescos are milder. Both are best paired with equally powerful dishes like red meats and game, aged cheese, and earthy pasta sauces.

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le langhe

Travel

Le Langhe

Through the Eyes of a Chef Clearly the best way to tour Le Langhe is through the senses: touching the lumpiness of a white truffle, hearing the sizzle of meats on the grill, smelling the swish of a bold red wine…. So what better tour guide than Sara Catraro, chef at the Guido da Costigliole restaurant in the resort of Relais San Maurizio? What attracted you to Le Lange? The first time I saw the landscape of Piedmont, it was not a very impressive time. It was February. But despite the rain, I fell in love with Le Langhe immediately. I imagined how wonderful this landscape would be in the colors of spring, an explosion of green in a sea of hills…. So, I transferred and, after a year and a half, I am amazed at the beauty and charm of this land! My first love was the wine; then soon after I discovered the immense variety of cheeses produced in Piedmont, one better than the other. What is your role as chef? For more than a year, I have been on the pastry team, as well as that of cold appetizers and breads. Many of the dishes are marked as gluten free. We prepare customized menus for those who tell us a few days in advance that they are vegetarian, vegan, intolerant, or allergic to specific products.

impressed with her as a female winemaker who produces wine in a territory where such work is considered a man’s job. She is a really welcoming, kind producer of exceptional Barolo that is organically cultivated from the Nebbiolo grape—something to taste and drink all my life! What are the musts for visitors? Tourism in Le Langhe can only be defined by food and wine. Besides the wonderful and relaxing scenery, the heart of this territory consists of its cuisine. Not only must tourists taste the wines but also the goat cheeses, mushrooms, and truffles, which range from black to white. Stop to eat the fantastic “pinched raviolis” (agnolotti al plin) with a roast beef sauce and enjoy the relaxing view of the Langhe, perhaps visiting the many majestic castles. Besides the festivals of Vinum and Nebbiolo Prima, any other suggestions? The most important event here is the Fair of the White Truffle of Alba, which begins in October and ends in mid-November. During the fair in Alba, all restaurants and taverns throughout Le Langhe offer a “truffle menu,” giving you the chance to taste this wonderful ingredient in various dishes.

Can you briefly describe the local wines? Barolo is a surprising wine for meditation. Barbaresco is elegant and full bodied. Nebbiolo is robust and full bodied. An essential but undervalued wine in my opinion is Barbera, which is fruity, enjoyable, and really very good!

In addition to these great fairs mentioned, I must say that, in the summer, tourists can also enjoy other wonderful events that are not focused on food or wine, such as Collisioni (July) in Barolo—a week of music and literature. It is an event not to be missed: there is a concert and party every night, from jazz in Monforte to theater in Asti. There is something for everyone!

What can you tell us about the wineries? I have visited numerous wineries, but lately I have been to Barolo where I met Chiara Boschis. I was particularly

Inteview by Dafne Perticarini.

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A Bachelor’s Guide to Truffles Pressed for time. Strapped for money. But you still want to impress. What better way than with the most prized delicacy on earth? Truffles! Chef Sara Catraro offers simple suggestions for cooking with this scarce but exotic ingredient: “The best combination is with eggs. A very simple egg cooked sunny-side up with grated truffles on top is the best! “You could continue the menu with some tajarin, which are very thin tagliatelle egg noodles. After cooking them for a few minutes in boiling water, whisk them in a heated pan with butter. They are exceptional with grated white truffle. (White truffle is never cooked but always shaved onto the desired dish.) “Then, there are those who put truffles on simple vanilla ice cream…. Not bad! “These are very easy but ideal dishes to taste the flavor of the truffle.”

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le langhe

Travel

Did You

Know?

Truffles are underground fungi but not aboveground funghi (‘mushrooms’). Their scarcity owes to particular soil and climate conditions, as well as their dependence on the roots of trees. Inexpensive truffles are typically counterfeits, lacking in taste like the tuber indicum or sinensis.

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Sigaro Toscano Cigars under the Tuscan Sun

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sigaro toscano

Artisans

According to Manufatture Sigaro Toscano, “Made in Italy” is not just a label used in manufacturing but rather a way of life: the totality of products that attest to the rich historical and cultural patrimony of the country. Oftentimes, however, “Made in Italy” can trace its roots to other countries.

Did You

Know?

Cigar “rolling” was the first job in Italy to grant equal status to women in the mid-1800s.

Prior to the 1900s, tobacco was imported to Italy from Kentucky; but like many Italian products, quality, tradition, and creativity have transformed the tobacco into a “Made in Italy” par excellence. History recalls the Grand Duke of Tuscany, Ferdinand III, founding a tobacco factory in 1818, at which time a bale of Kentucky leaves was drenched in a sudden downpour. Instead of discarding the tobacco, which soon fermented under the Tuscan sun, the fermented leaves were rolled into cigars and sold to the common folk of Florence. Now, the ‘Tuscan Cigar’ undergoes a systematic process of fermenting, curing in ovens heated by oak and beech wood for flavor, and air drying in aging chambers. Grappa, anise, and espresso are just a few of the available twenty-five flavors. The Sigaro Toscano has come a long way since the Duke, putting up its own dukes in several Spaghetti Westerns with famous actors like Clint Eastwood.

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Alpine ski racers Matteo Marsaglia, Christof Innerhofer, and Manfred Moelgg for Intimissimi.

Subscribe to Uomo Moderno at uomo-moderno.com


Alpine ski racer Christof Innerhofer for Intimissimi.

Uomo Moderno Winter 2014  

The 1st & Only Men's Fashion and Lifestyle Magazine from Italy. In this issue: Receive plenty of fashion tips from Italy's best designers....

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