Graphic Design Portfolio 2019 - Frally Gevanchy

PORTFOLIO

FRALLY GEVANCHY

GRAPHIC DESIGN PORTFOLIO 2014

-

2019

FRALLY GEVANCHY Hello! my name is Frally Gevanchy. I am graphic designer based in Jakarta, and I am a graduate at Binus University majoring Visual Communication Design. I really obsessed about graphic, visual, paintings and also street art. Funny thing about it, sometimes I implement my design work with the knowledge of my street art.

As an graphic designer I really interested to talking with somebody about art and design.

What i liked the most are branding, illustration and some other artwork. I became an open minded person to accept every trends and social issue as a part of discussion.

PERSONAL INFORMATION

DATE OF BIRTH Jakarta, August 15th 1996

CONTACT

0812 8118 1696

ADDRESS -6.230078, 106.933674

a isix_ LINE

frally.gevanchy@gmail.com

frallyaisix

EDUCATION 2002-2008

2008-2011

LANGUAGE

SOFT SKILLS ADVERTISING

ELEMENTARY SCHOOL SD ISLAM AL-AZHAR 19 JUNIOR HIGH SCHOOL SMPN 99 JAKARTA

2011-2014

SENIOR HIGH SCHOOL SMAN 45 JAKARTA

2014-2018

COLLEGE BINUS UNIVERSITY

TECHNICAL SKILLS DIGITAL IMAGING, ILLUSTRATION

EDITORIAL, DECK PRESENTATION

ILLUSTRATION BRAND IDENTITY

Indonesian

English

PHOTOGRAPHY PHOTO EDITING EDITORIAL

EXPERIENCES 2015,

Malam Keakraban Desain Komunikasi Visual Bina Nusantara Production

2015, Archive (Clothing Brand) CO Founder & Graphic Designer

2017,

Bintang Pratama Communication Internship Graphic Designer

2018,

PT Anglo Mapel Indonesia Freelance Graphic Designer

2018, 2017, VECTOR ART,

ILLUSTRATION, INFOGRAPHIC

Semut Api Colony Internship Graphic Designer

Brainsack Studio Freelance Graphic Designer

W

K O R

S

BRANDING REDESIGNING CAMPAIGN ILLUSTRATION ADVERTISING DIGITAL EDITORIAL VECTOR GRAFFITI PAINTING

BRANDING IDENTITY WARUNG BIG BUDDY

8 | Brand Identity

BRAND IDENTITY Warung Big Buddy is a restaurant serving Indonesian and Western food menus. With the restaurant concept is “We Serve Good Food and Drink With Big Portion & Affordable Price�

CONCEPT LOGO The Warung Big Buddy logo is inspired directly from the owner of the restaurant. The concept behind this logo is to describe the menu of food and drinks in this place on average served with large portions.

Brand Identity | 9

U EN M

INSTAGRAM ACCOUNT

WEEKLY EDITORIAL PLAN Make an editorial calendar (poster / info) for Warung Big Buddy marketing content.

Brand Identity | 11

REDESIGNING IDENTITY MAPLE HOTEL

14 | Rebranding Maple Hotel

ARISAN PACKAGE

ARISAN PACKAGE

BIRTHDAY PACKAGE

MEETING PACKAGE

BIRTHDAY PACKAGE

MEETING PACKAGE

Half Day

IDR

175.000 NETT/PAX

Max. 4 hours, 1x coffee break + 1x meals (lunch or dinner)

Full Day

IDR

250.000 NETT/PAX

Max. 8 hours, 2x coffee break + 1x meals (lunch or dinner)

Full Board

IDR

310.000 NETT/PAX

Max. 12 hours, 2x coffee break + 2x meals (lunch or dinner)

Residential - Single Occupancy

IDR

950.000 NETT/PAX

Room Accommodation, 1x breakfast, 2x coffee break + 2x meals (lunch or dinner)

Residential - Twin Share

IDR

Arisan Package Start From

IDR

125.000 NETT/PAX

Max. 8 hours, 2x coffee break + 1x meals (lunch or dinner) Inclusive of : Welcome drink Lunch or dinner buffet Standard sound system Free wifi internet access

Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol

Kids Birthday Package Start From

IDR

IDR

130.000 NETT/PAX

Minimum 20 pax

Inclusive of : Buffet menu Standard sound system 1 (one) reception book Decoration start from IDR 1.000.000

MAPLE HOTEL JAKARTA Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia

Birthday Package Start From

120.000 NETT/PAX

Minimum 20 pax

Inclusive of : Kids menu Standard sound system 1 (one) reception book

Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id

Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id

maplehotelgrogol

WEDDING PACKAGE

WEDDING PACKAGE

Residential - Twin Share

Flip Chart Mic Wireless Infocus Screen Standard sound system Notepad + pencil Mineral water Candy Wifi internet access

Maple Hotel has 2 (two) meeting rooms that accomodate business and personel events that are able to cater up to 48 persons with contemporary facilities such as visual projection, LCD, sound system, flip chart and meeting kits. Our friendly and

MAPLE HOTEL JAKARTA

MAPLE HOTEL JAKARTA Vera +62 818 920 230 smm@maplehotel.id

750.000 NETT/PAX

Room Accommodation, 1x breakfast, 2x coffee break + 2x meals (lunch or dinner)

Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id

Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol

professional staff are well trained to create your event successful.

Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com

Room

Ibrahim +62 812 125 521 176 reservation@maplehotel.id

Silver Gold

Area

10.5 x 6

13.5 x 12

Theatre

Round Table

80 pax

40 pax

200 pax

60 pax

Class Room

U-Shape

30 pax

30 pax

110 pax

60 pax

LEAFLET Rebranding leaflet Maple Hotel Jakarta.

Gold Package IDR

42.815.000 NETT

Deluxe IDR

MAPLE HOTEL JAKARTA Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol

Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id

40.815.000 NETT

Buffet for 200 pax 2 Food stall choice Food tasting for 6 persons Romantic dinner for couple Decoration Entertainment (MC, Singer, Keyboard, Sound system)

2 Reception book Wedding cake 30 x 30 cm Welcome drink 1 Night stay at Deluxe room with VIP treatment

Rebranding Maple Hotel | 15

MENU Rebranding menu Maple Hotel Grogol.

EVENT POSTER Make an editorial calendar (poster / info) for Maple Hotel marketing content.

16 | Rebranding Maple Hotel

Maple Hotel Works | 17

PROJECT “BISOLVON BRING FAMILY TOGETHER” PUBLICIST INDONESIA - BRAINSACK STUDIO

Relieve Cough, Family Get Closer

Redakan Batuk, Dekatkan Keluarga When the cough is relieve there is something will add up which is togetherness in the family.

KEY VISUAL

By Amin Muhammad - Brainsack Studio

20 | Project Bisolvon

SHELF TALKER

Project Bisolvon | 21

WOBLER

22 | Project Bisolvon

KEY VISUAL WORLD PHARMACIST DAY

STAGE DESIGN Project Bisolvon | 23

DESIGN CAMPAIGN “ADES GREEN PLASTIC” LEO BURNETT - BRAINSACK STUDIO

KEY VISUAL

26 | Project Ades

TOKOPEDIA INTERFACE

BACKPACK

SLING BAG

PURSE

Project Ades | 27

DRESS & TEES 28 | Project Ades

BILLBOARD Project Ades | 29

FINAL PROJECT REDESIGNING VISUAL IDENTITY OF PONTEDERA JAKARTA

Logogram

BRAND IDENTITY

4.6px

CONCEPT LOGO

8.8px

4.6px

The Pontedera Jakarta logogram consists of 2 silhouettes representing the workshop and service company for Vespa scooters.

Logotype

The symbol on the Pontedera logo is the silhouette of the front of the Vespa scooter and the tool symbol that is identical to the automotive or repair, which is one of the visions of Pontedera is to provide more service through personal touch to customers that can be visualized with a tool symbol or a personal approach as well. The black outline used depicts visually firm or Bold. Thus the meaning of this symbol can represent Pontedera’s identity.

The black and white colors seem very contrasting to the logo aimed at showing automotive companies that are engaged in parts and services.

32 | Redesign - Final Project

13.3px

0.4px 3.3px

2.2px 0.3px 18px

GRID SYSTEM The logo has a structure that must be considered in order to achieve its consistency, this needs to be considered so that there is no form distortion.

VARIANT LOGO Pontedera’s logo has 2 parts, logogram and logotype.

These two parts can be separated.

Logogram

Logotype Redesign - Final Project | 33

quartzo

abcdefghijkl mnopqrstuvw xyz 1234567890

TYPEFACE

PRIMARY TYPEFACE The font type used in the Pontedera logo is Quartzo, this font type can be used for designing various promotional media but this type of font is not for text or body copy purposes.

M=0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 AVENIR ROMAN

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 34 | Redesign - Final Project

#000000 C=0

AVENIR BLACK

AVENIR MEDIUM

IMPLEMENTATION MEDIA

Y=0 K = 100

R=0 G=0 B=0

#FFFFFF C=0

TYPEFACE

SECONDARY TYPEFACE This font type can be used for text, subheading and headline purposes.

M=0 Y=0 K=0

R = 255 G = 255 B = 255

COLOR USAGE The color applied to the logo must be follow the specified color code.

Media with a dark base color does not change it to reverse color.

Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia

P. 082122057076 E. pontedera_jkt@yahoo.com www.pontederajakarta.com Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia

P. 082122057076 E. pontedera_jkt@yahoo.com www.pontederajakarta.com

Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia

pontedera_jkt@yahoo.com

082122057076

pontedera_jkt

LETTERHEAD

ENVELOPE

210 x 297mm

230 x 110mm

Size

Size

Redesign - Final Project | 35

Frally Gevanchy Graphic Design

1801426025 www.pontederajakarta.com

STAMP Size

Diameter 400mm

36 | Redesign - Final Project

ID CARD Size 85 x 55mm

Frally Gevanchy Graphic Design

Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia

P. 081281181696 E. frally.gevanchy@gmail.com www.pontederajakarta.com

BUSINESS CARD

Size

50 x 85mm

Redesign - Final Project | 37

VOUCHER

ENJOY YOUR VOUCHER ENJOY YOUR VOUCHER

www.pontederajkt.com www.pontederajkt.com

50% 50% VOUCHER

Email: pontedera_jkt@yahoo.com Tel: 082122057076

70% 70% VOUCHER VOUCHER

ENJOY YOUR VOUCHER ENJOY YOUR VOUCHER

www.pontederajkt.com www.pontederajkt.com

Email: pontedera_jkt@yahoo.com Tel: 082122057076

Email: pontedera_jkt@yahoo.com Tel: 082122057076 Email: pontedera_jkt@yahoo.com Tel: 082122057076

VOUCHER

PAPER BAG

170 x 75mm

230 x 330mm

Size

38 | Redesign - Final Project

Size

SIGNAGE

MEMBER CARD Size

55 x 85mm

Redesign - Final Project | 39

MUG

40 | Redesign - Final Project

UMBRELLA

CAPS

HELMET Redesign - Final Project | 41

WORK SHIRT

42 | Redesign - Final Project

MECHANIC SUIT

VEHICLE Redesign - Final Project | 43

LOCATION

LOCATION

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

PH NUMBER

0821 2205 7076

OPEN HOUR

Pada tahun 2016 perusahaan ini juga memiliki bengkel sekaligus tempat service bagi pengguna scooter Vespa di Jakarta.

OPEN HOUR

Monday - Saturday 10am - 6pm Sunday : Riding

Monday - Saturday 10am - 6pm Sunday : Riding

SERVICE

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

PH NUMBER 0821 2205 7076

OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding

SERVICE

WE OFFER YOU THE BEST PROMO WITH GOOD QUALITY PRODUCT.

WE OFFER YOU THE BEST PROMO WITH GOOD QUALITY PRODUCT.

PACKAGE A

PACKAGE A

CVT Ravenol Oil 10 - 40 Axle Oil Wash by MotoSpa Rp 250.000,-

CVT Ravenol Oil 10 - 40 Axle Oil Wash by MotoSpa Rp 250.000,-

PACKAGE B

PACKAGE B

CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-

CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-

PACKAGE B

PACKAGE B

CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-

CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-

LOCATION

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

PH NUMBER 0821 2205 7076

OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding

44 | Redesign - Final Project

Di tahun 2016 Pontedera Jakarta menjadi nama yang baru dari yang sebelumnya yaitu Skudz Moto Parts karena di tahun tersebut owner dari Pontedera mempunyai partner baru dalam menjalankan bisnis ini.

PH NUMBER

0821 2205 7076

ETC.

Pontedera Jakarta adalah perusahaan otomotif penyedia barang dan jasa untuk memenuhi kebutuhan umum serta modifikasi scooter Vespa, awal berdiri tahun 2014 sebagai Skudz Moto Parts dan hanya berjualan melalui social media.

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

O .

LOCATION

ETC.

LOCATION

LOCATION

Pontedera Jakarta adalah perusahaan otomotif penyedia barang dan jasa untuk memenuhi kebutuhan umum serta modifikasi scooter Vespa, awal berdiri tahun 2014 sebagai Skudz Moto Parts dan hanya berjualan melalui social media.

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

PH NUMBER 0821 2205 7076

OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding

Di tahun 2016 Pontedera Jakarta menjadi nama yang baru dari yang sebelumnya yaitu Skudz Moto Parts karena di tahun tersebut owner dari Pontedera mempunyai partner baru dalam menjalankan bisnis ini.

LEAFLET Size

Pada tahun 2016 perusahaan ini juga memiliki bengkel sekaligus tempat service bagi pengguna scooter Vespa di Jakarta.

297 x 210mm

Pontedera Jakarta

Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150

PH NUMBER 0821 2205 7076

OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding

EVENT POSTER Size

297 x 420mm

Redesign - Final Project | 45

VECTOR ILLUSTRATION ROLLS

48 | Illustration - Rolls

Illustration - Rolls | 49

BOOTH DESIGN ALE ALE One of the projects during an internship at Bintang Pratama, was designing the visual image of the Ale Ale booth.

52 | Project Ale Ale

Project Ale Ale | 53

MEDIA DESIGN BINTANG PRATAMA

EVENT POSTER

BANNER

BACKDROP 56 | Project Outing - Media Promotions

INSTAGRAM CONTENT Project Outing - Media Promotions | 57

SPORTS

EDITORIAL DESIGN SPORTS MAGAZINE One of the college assignments, was designing a content into a magazine than printed to a real size magazine.

60 | Editorial - Magazine

Editorial Magazine | 61

REDESIGNING ALBUM COVER GEORGE BENSON Appoint a legendary American musician born in 1943 a songwriter, guitarist and singers at once, namely George Benson to redesign or create a new design for one of his album covers. I apply the theme funk oldskool because the artist is famous in the song flow funk, soul, R&B and even jazz. Has a characteristic that is with his guitar and a highly energetic stage performances.

64 | Redesign Album Cover

Redesign Album Cover | 65

SNEAKERS ILLUSTRATION SU PE RS TA R

AISIX.

AISIX.

AISIX.

68 | Sneaker Illustration

Sneakers Illustration | 69

ALTER EGO

72 | Sneaker Illustration

Alter Ego | 73

76 | Painting

ART & DESIGN PORTFOLIO FRALLY GEVANCHY