Moving
forward DELIVERING VALUE PROPOSITION TO CUSTOMERS AND DRIVERS: MICAH KENNETH, REGIONAL MANAGER, BOLT EAST AFRICA BY ELLY AKOKO
24 AFRICA CEO VOICES
DECEMBER 2022
A
second entrant to the Kenyan ondemand ride hailing market, Estonian mobility company Bolt is no stranger to stiff competition having successfully taken on first to market brand Uber in countless cities across Europe. Micah Kenneth, the Regional Manager Bolt at East Africa reveals to CEO Business Africa that the secret behind their success is focus on the two people that matter: their customers and driver partners. “We have focused our value proposition to customers and drivers and that’s the secret behind our significant market share and getting to become the leading ride hailing in platform in Kenya, both by geographical distance and extent of our service.” Bolt knows that without the drivers, its quest to succeed in Kenya would have proved futile. It’s the sole reason why their needs have been at the center of any decision that the company has made since 2017 when it first set up shop in the country’s capital Nairobi. “We took time when we launched in the market to engage with drivers.” Bolt has never moved away from that policy even after recording success in the East African nation. “We have a continuous feedback loop; every trip WWW.AFRICACEOVOICES.COM
