UNOVIS
DESIGNJAM VITEBSK 2018
UNOVIS
DESIGNJAM VITEBSK 2018
June 20-22, 2018 P.M. Masherov State University Vitebsk
Дизайн джем с Мартином Фоссляйтнером и студентами художественно-графического факультета Витебского государственного университета имени П.М. Машерова стал прекрасным практическим опытом участия ребят в реальном дизайн-процессе. Тема проекта “Витебск -город УНОВИСа” имеет большое значение для культурной столицы нашей страны, поэтому нам было интересно узнать результаты опроса горожан и гостей Витебска связанные с их знанием о данном направлении в искусстве. В весьма короткие сроки в интенсивной форме худграфовцы изучали поставенную перед ними проблему, проводили опросы, предлагали интересные идеи разработок, тестировали их, представляли проекты. Счастливые лица студентов говорили сами за себя. Благодарю всех участников воркшопов за активность и творчество. Спасибо Мартину за созданный вдохновляющий мир дизайна на Витебском худграфе, в который с большим удовольствием были погружены наши студенты. Юлия Петровна Беженарь, декан художественнографического факультета, кандидат педагогических наук, доцент.
2
The workshop of Martin Foessleitner in Vitebsk State University was an unforgettable and invaluable experience of the real-world design process for the students of the faculty of Graphics and Fine Arts. The topic of the workshop “Vitebsk – the town of UNOVIS” is truly meaningful for the cultural capital our country. Therefore, it was pretty important for us to learn the survey results of our citizens and newcomers on the familiarity with this art trend. In quite short terms with intense setting the students explored the problem, interviewed people on the streets, generated unique project ideas, tested and presented them. Besides, It was a pleasure to see joyful and smiley faces of students during the workshop. I appreciate all the participants of the workshop for their creativity and activism. Special thanks for Martin for bringing his fairy-tail design world to the students and our department. Julia Bezhenar, Dean of the faculty of Graphics and Fine Arts, Ph.D. in education, Associate Professor.
3
The project «Design Jam 2018», which was held in Vitebsk on June 20-22, was one of the most striking events in the life of the students of Art and Graphics Faculty of the Vitebsk State University named after P. M. Masherov in recent years. Having combined the following departments – «Fine Arts and Technical Graphics» and «Design (Subjective and spatial environment)», we created working groups that worked fruitfully for three days for the benefit of our city and its visual communication. Workshops with Martin Foessleitner demonstrated a completely different approach in the process of teaching designers. It consists of using the design-thinking method, the main idea of which is the development of a product or service, oriented to the consumer. As a result, students didn’t solve their own problems, they solved the problems of other people. Observing the inhabitants of Vitebsk, their actions, their relationship with the outside world, by empathy the guys understood the consumer’s thoughts, feelings and needs. Confidential conversation helped future designers to find the right way to interact with people and offer innovative solutions.
2
We defined the title of workshops as «Vitebsk is the city of UNOVIS», because of our desire to popularize knowledge about this movement in the society, including city guests. For three days we plunged into the problems of citizens, led an external and internal dialogues, looked at different situations with «fresh eyes». As a result, the residents enjoyed the practical results so much that we had an idea to promote them in the contest «100 ideas for Belarus». Workshops gave me and our students incredible emotions, a lot of positive emotions, faith in the people’s possibilities and the desire to improve ourselves constantly. Martin showed how important is to establish partnerships between the student and the teacher, how to rationally use working time, what opportunities we have working in groups, convinced of the effectiveness of studying the problem of the product’s consumers through interviews, showed the importance of testing the results. I thank Martin Foessleitner, who impressed us with his sincerity, dedication, desire to share his knowledge and work with students! Many thanks to him for choosing us! Tatsiana Manuiko, the senior lecturer of design at Vitebsk State University.
3
Проект «Дизайн Джем 2018», который проходил в Витебске 20-22 июня, был одним и самых ярких событий в жизни студентов художественно-графического факультета Витебского государственного университета имени П.М.Машерова за последние годы. Объединив творческие специальности – «Изобразительное искусство и компьютерная графика» и «Дизайн предметно-пространственной среды», мы создали рабочие группы, которые три дня плодотворно трудились на благо нашего города и его визуальной коммуникации. Воркошопы с Мартином Фоссляйтнером продемонстрировали совершенно иной подход в процессе обучения студентов-дизайнеров. Он заключается в использовании метода дизайн-мышления, основной идеей которого является разработка продукта, сервиса или услуги, ориентированного на потребителя. В результате студенты решали не собственные проблемы, а проблемы других людей. Наблюдая за жителями г.Витебска, их действиями, взаимоотношением с окружающим миром, путем сопереживания ребята понимали о чем думает потребитель, что он чувствует, в чем нуждается.
Доверительный разговор помог будущим дизайнерам найти правильные пути взаимодействия с человеком и предложить инновационные решения. Мы определили тему для семинаров как «Витебск – город УНОВИСа» в связи с желанием популяризировать знания об этом движении в обществе, включая гостей города. Три дня мы погружались в проблемы горожан, вели внешний и внутренний диалог, смотрели на различные ситуации свежим взглядом. В результате практические результаты настолько понравились жителям города, что у нас появилась идея продвигать их в конкурсе «100 идей для Беларуси». Воркшопы подарили и мне, и студентам невероятные эмоции, море позитива, веру в возможности человека и желание постоянно совершенствоваться. Мартин показал как важно налаживать партнерских отношениях между студентом и преподавателем, как рационально использовать рабочее временя, какие возможности работы в группах, убедил в эффективности исследования проблемы со стороны потребителей продукта посредством интервью, показал значение тестирования результатов. Благодарю Мартина Фоссляйтнера, который поразил нас своей искренностью, самоотверженностью, желанием делиться своими знаниями и работать со студентами! Огромное спасибо ему за то, что выбрал именно нас! Татьяна Мануйко, преподаватель кафедры дизайна Витебского государственного университета
Vitebsk, a city with many treasures to discover, a hidden jewel, home of Unovis and Suprematism. As a starting point a beautiful and smart designed and curated museum, meeting the challenge to exhibit an art movement without the masterpieces and succeeding in making the story understandable and enjoyable. UNOVIS today finds its successors in a young, open-minded and talented community of students, being aware of the cultural heritage with the big ambition to transform it in a contemporary style, attitude and movement. Guided and assisted by the local State University giving - in the same way as almost 100 vears ago a platform for exchange, science and collaboration to continue the narrative of UNOVIS and making Vitebsk and its citizens proud of its identity as a place of arts, skills and public creativity. Thank you all for the big pleasure being with you, the nice hospitality and careful preparations, Tatsiana for managing every detail and coaching the students, Uladzislau for assisting in language and methodology and Mikhael & Barbara, as well Vladimir and Julia for making it happen. Martin Foessleitner, hi-pe.at, designaustria Vienna
UNOVIS
VITEBSK 1919
UNOVIS was a short-lived but influential group of artists, founded and led by Kazimir Malevich at the Vitebsk Art School in 1919. Initially formed by students and known as MOLPOSNOVIS, the group formed to explore and develop new theories and concepts in art. Under the leadership of Malevich they renamed to UNOVIS, chiefly focusing on his ideas on Suprematism and producing a number of projects and publications whose influence on the avant-garde in Russia and abroad was immediate and far-reaching. In early 1920, Marc Chagall selected Malevich to succeed him as director. Malevich accepted and radically reorganized not only UNOVIS but the entire school‘s curriculum. He transformed UNOVIS into a highly structured organization, forming the UNOVIS Council. Meanwhile, the group‘s theories and styles were rapidly evolving at the hands of Malevich and his star students and colleagues, including notable Russian artists El Lissitzky, Lazar Khidekel, Nikolai Suetin, Ilia Chashnik, Vera Ermolaeva, Anna Kagan, and Lev Yudin (ru), amongst others. The group‘s objective was now to introduce Suprematist designs and
ideals to Russian society, working with and for the Soviet government. In June 1920 UNOVIS‘s ambitions accelerated, culminating in a print collection of UNOVIS philosophies and theories such as Lazar Khidekel and Ilya Chashnik, AERO: Articles and Designs (Vitebsk, UNOVIS. 1920), and participation in the „First All-Russian Conference of Teachers and Students of Arts,“ which took place in Moscow. UNOVIS students who made the trip from Vitebsk to Moscow rapidly distributed artworks, newsletters, manifestos, flyers, and copies of Malevich‘s „On New Systems in Art“ and „UNOVIS Almanac.“ UNOVIS succeeded in achieving recognition and became respected as an established and influential movement.
PLATFORMS
OF SOCIAL INTERACTION & COOPERATION
DEFINITIONS OF DESIGN
Design offers a platform for social interaction. AXIS
Design is the transformation of existing conditions into preferred ones. Herbert Simons
Design is organisation. Francesco Franchi
Use what exists to create what is to be. Soichiro Fukutake
BUS & DATA
ORGANISATION > EFFICIENCY
Centrale
H LATCH
DOG & PLACES
APPROACH > PERSPECTIVE
D EG RE E
DESIGN PROCESS STAGES & STEPS
EXPLORE
discover define
MAKE
CHECK
develop deliver
detect distill
British Design Council and IIID
DESIGN JAM / VITEBSK
JUN 20 -22, 2018 foessleitner@hi-pe.at
ESPRESSO & BEAUTY
ICEBERG & CORSAGE
DESIGN > IMPACT
STRUCTURE > STABILITY
STRONG
SHORT
SIMPLE
SWEET
Dei Nastasia, Hros Kseniya & Dahil Natallia: Ticket
Tsynkevich Maryna, Beliakova Maryna and Tsarova Kseniya: UNOVISation
Zayats Anastasia, Pokryshkin Vladimir and Antuh Julia: USOVIS
N A S
A S I A
N A
S E N I Y A
A S H A
FOR US UNOVIS IS SOMETHING NEW. FASHIONABLE. BRIGHT COLORS. GEOMETRIC FORMS. BOLD COMPOSITIONS.
УНОВИС ДЛЯ НАС. ЧТО-ТО НОВОЕ. МОДНОЕ. ЯРКИЕ ЦВЕТА. ГЕОМЕТРИЧЕСКИЕ ФОРМЫ. СМЕЛЫЕ КОМПОЗИЦИИ.
UNOVIS
HEY,
VITEBSK
WHAT IS
UNOVIS?
WHAT DOES
IT LOOK
LIKE?
The first day we interviewed people on the streets of the city, with which they associate the word "UNOVIS". look at the results: В первый день мы опросили людей на улицах города, с чем у них ассоциируется слово "УНОВИС". посмотрите результаты:
We ran into a problem: PEOPLE DO NOT KNOW WHAT IT IS. and we decided to show people WHAT IS UNOVIS Мы столкнулись с проблемой : ЛЮДИ НЕ ЗНАЮТ ЧТО ЭТО. и мы решили показать людям ЧТО ТАКОЕ УНОВИС
Our group decided to design tickets for public transport, tickets for a month, as well as a special ticket for a tourist for 3 days. 3 days a tourist can ride on any transport of Vitebsk using this ticket, as well as the entrance to all museums of the city are free. Наша группа решила сделать дизайн билетов для общественного транспорта, проездные билеты на месяц, а так же специльный билет для туриста на 3 дня. 3 дня турист может ездить на любом транспорте витебска используя этот билет, а так же вход во все музеи города свободны.
We tested our project, ask people what they feel when they see the new design of tickets. Most liked everything, Vitebsk is ready for change! Look at the survey results: Мы протестировали наш проект, спроси у людей, что они чувсвуют, когда видят новый дизайн билетов. Большинству все очень понравилось, витебск готов к переменам! Смотрите на результаты опроса:
THANKS!
WE WAS VERY HAPPY TO BE A PART OF THIS PROJECT
Hello, this is V-team, we are from Vitebsk. Homeland of the legendary UNOVIS. As it turned out. Many people in our city do not know what UNOVIS is. This really upset us, and we decided to create UNOVISation. What is UNOVISation? Upgrade for UNOVIS. Creating UNOVIS of the future, more fashionable and modern. Clear for people. Also, UNOVISation includes the very process of disseminating UNOVIS ideas and involving people in this topic.
ĐŁ *
NOVISation
V-team
Marina Tsynkevich Kseniya Tsarova Marina Beliakova
*U
1 2 3
- Acquaintance - The museum - Interview - Concept
- Concept development - Analysis of results
- Testing prototypes - Analysis of results
SCHEDULE
We went to the museum to learn more about UNOVIS. It was very cool and cognitive.
the MUSEUM
What does
UNOVIS mean to you?
To understand in which direction we should think, we had to interview a few people. Let’s nd out what UNOVIS means for them.
Gennady Red circle in the green fence.
Nikita Curtain.
Vera Cosmetics in blue tubes.
Edward Malevich.
Dmitry Pear.
Taking as a basis the answers of people. We come up with a series of posters to pay attention to the theme of UNOVIS.
у Begining
NOVISation *
*U
REALisation
What does UNOVIS mean to you?
Dmitry: Pear.
What does UNOVIS mean to you?
Gennady: Red circle in the green fence.
What does UNOVIS mean to you?
Nilkita: Curtain
What does UNOVIS mean to you?
Edward: Malevich.
What does UNOVIS mean to you?
Vera: Cosmetics in the blue tubes.
TESTing
Galina Joy. I like bright colour. I want to know more about.
Tatyana I know a lot about UNOVIS and I would have paid attention to these posters.
Nikita Bored, i’m not interested.
Farmer- Sociologist I liked a pear, because i’m farmer. In addition, I know a lot about UNOVIS.
Svetlana Of course I’m interested because it develops me comprehensively. The work itself is bright and interesting.
V-TEAM opinion Workshop taught us look at designer work from a dierent angle. It was very informative 3 days. This is gave us a new experience and an unforgetable feelings. Made us a little nervous. Advancing UNOVIS is a very important topic,
therefore...
let’s start UNOVISation!
Витебск - родина УНОВИСа В нашем опросе принимало участие 19 человек, из которых лишь 1 имел примерное представление о том, что такое УНОВИС, с кем и с чем это связано. На основе этого мы решили с помощью своего проекта вызвать интерес у людей к истории искусств, к истории своего города. В нашей работе мы отталкивались от идеи туристического путеводителя, который будет ориентирован не только на посетителей города Витебска, но и на местных жителей. Это приложение напрямую связано с музеем истории Витебского народного художественного училища.
d, as a go ss le ction, Perfe l be object wil
Возможности приложения: подсказки по достопримечательностям, кафе, магазинам и прочим заведениям; удобство в пользовании галереей и доступной информацией по произведениям искусства, достопримечательностям и др.; поиск открытого вайфая; навигация в режиме оффлайн; пользование камерой в режиме дополненной реальности.
Posibilities of the application: Helpful hints about sights, coffee houses, shops and other places. Ease in using the gallery and available information about works of art, sights etc. Searching for open wi-fi spots. Navigation in offline mode. Using the camera in augmented reality mode.
Perfection, as a god, will be objectless
What we wanted to show in the interface?
Simplicity
Ease of use
Theme of compositions
How will it work ? Point the camera on the wall
Malevich
Ease of use
How will it look? We wanted to convey the stylistics of UNOVIS in every detail, namely:
Graphic Style Icons Map
All of our ideas were drawn from the creative museum ambiance, we were inspired by the atmosphere and paid great attention to every little detail.
Vitebsk 2018
Интуитивная форма должна выйти из ничего. Так же, как и Разум, творящий вещи для обихода жизни, выводит из ничего и совершенствует. The intuitive form must come out from nothing. Similar to how the mind works - creating things for the use of life, drawing them from nothing and refining them.
We have decided to demonstrate our work to the visitors and personnel of the museum, and received many positive responses.
The application is obviously very useful. I am sure of its uniqueness and I doubt you will ďŹ nd anything alike in a dierent museum. Call the programmers!
Director of the museum, Andrey Dukhovnikov
Here everything is simple. I like it and it is interesting. I believe that a lot of people will take interest in it.
Museum sta, Maxim
We would very much like to see the ÂŤSuprematismÂť art direction not to get lost in the flow of time, but to attract more attention of the masses.
Art has no future or past, therefore it is eternal, hodiernal. - Kazimir Malevich -
Photos by: Shedchenko Yliana and Kseniya
Photos by: Shedchenko Yliana and Kseniya