focusinterview.
Opposite Page: Side - Shark Research in the Coral Sea; Top - East Timor; Bottom - Banda Aceh. This Page: Top Left - Tsunami Aftermath; Left - Kevin Rudd and Kerri-Anne Kennerley; Top Right - Animal Doctors; Above Left - Ricardoes Tomatoes; Above Right - Bennetts Steel. Courtesy Lindsay Moller.
of the business. Going behind the scenes and capturing what makes your business or product so special. People are bombarded with 1,000s of images every day, whether it’s Facebook, Twitter, instagram, or television. Businesses need to engage with customers, and the right e People ask m ite image can do that. Brandur vo fa what my 15 ing is so important for a r te af t photo is, bu ve ha t business, but branding is n’ do ill years I st yet ill st I’m about what they stand for: ve lie be one. I ere’s a Th it. e their quality, their service, ur pt ca to apers, product or produce. saying in newsp good as The best way is to show “You’re only as your last photo” it. That’s what I do: visual storytelling.
“ Photojournalism is a lot different from the average photographer's work. You need to find the story, work the contacts, document, capture and tell that story in your photographs. You’re documenting history. Whether it’s a Prime Minister losing power or a cancer survivor in remission, your image will tell that story forever.
we were expecting our first child.
People ask me what my favourite photo is, but after 15 years I still don’t have one. I believe I’m still yet to capture it. There’s a saying in newspapers, “You’re only as good as your last photo”! I guess that’s why every shoot I push to get a better shot than the last.
We arrived in April, and by June we were parents. It’s a boy. Yay! The family support has been amazing.
Every day and every assignment I am chasing that single best image. It’s like surfing; you’re always looking for that better wave. I’m always searching for that better image. Welcome to Port Macquarie. What prompted the move here? Thanks so much. As much as I love working in newspapers, and living in Cronulla, there comes a time when you need to get the family/work balance right. My wife and I always talked about moving to Port, but it was just a dream. However, in November last year my wife and I discovered
It was time. Family became as much of a priority as work was. It’s the best thing we have ever done. We have lots of family in Port, so we settled easily.
Your new business in Port Macquarie predominantly will focus on 'All in a Day's Work'. What is the concept behind this style of corporate photography? All in a Day’s Work is a product of Lindsay Moller Photography. It’s about using my highly developed skills and expertise as a photojournalist to document the ins and outs of a business and the people behind it that make it so special. People traditionally think of corporate photography as studio headshots and staff standing together in a group shot – and that’s what the average photographer will do. All in a Day’s Work is about telling the STORY
Apart from the focus on All In A Day’s Work, I also photograph weddings and still do photojournalism assignments for the press. Capturing the real and emotional side of the business will showcase a unique view from behind the scenes. What advantage will this give businesses? Most photographers only give you a couple of images, and they’ll hold the copyright to those images. With Lindsay Moller Photography, the client gets to select any or all of the images taken and they have full rights to use them in any way. Businesses have the opportunity to use these images in any and all platforms of media to advertise, market, and connect with customers.
high resolution images which can be used in advertising, websites, social media, print media and all means of marketing. Some clients even turn them into wall posters. What local businesses have you already worked with? I’ve already had some great experiences with some of the local businesses. Anthony Sarks and the team at Ricardoes Tomatoes. Bennetts Steel and their team of Bennett Boys in Wauchope. One of the best so far has been working with Animal Doctors in Port Macquarie. Just your typical vet, but people never get to see or experience what happens when you leave your much-loved pet behind for care. I loved capturing the real care and dedication they take. It has given this business the opportunity to share that intimacy with clients. Amazing people doing amazing work. They now have over 80 professional images to use, share and connect with customers. The added value of All In A Day’s Work that some of my clients have found is the way the images also reminds owners and staff of why they do what they do and the pride they have in their work. That’s a priceless motivational benefit, besides the unique photographic record they gain and outstanding images they can use to market and promote their business.
Depending on your business, there are 3 packages to choose from: a Mini shoot, Half Day and Full Day shoot.
Where can people view your work and find out more? Easy! Call me on 0403 193 210, visit my website: www.lindsaymoller.com. au or drop me an email lindsay@lindsaymoller. com.au and while you’re there, check out the gorgeous pics of our newborn son, Riley. He would be my greatest subject so far.
The end result is businesses receive multiple
Thanks Lindsay. greater port macquarie focus 9