healthprofessionals
AS ONE OF AUSTRALIA’S LEADING EYE CARE RETAILERS, OPSM HAS MOVED INTO THE MID NORTH COAST COMMUNITY, TRANSFORMING FROM BAKER PAYNE WEBB OPTOMETRISTS TO FIVE OPSM STORES, OFFERING LOCAL RESIDENTS A GREAT RANGE OF AFFORDABLE EYEWEAR AND HIGH-QUALITY EYE CARE. WE SPEAK WITH FRANCHISEE PARTNER ANDREW SIMPSON ABOUT HIS DESIRE TO PROVIDE THE MID NORTH COAST COMMUNITY WITH WORLD CLASS SERVICE, PROFESSIONALISM AND LEADING EDGE TECHNOLOGY.
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i Andrew. As the new franchisee partner of Mid North Coast OPSM stores, what is now on offer for local residents? The stores will stock a variety of optical wear and sunglasses to suit most budgets, with popular brands including Ray-Ban, Vogue and Oakley. OPSM will also offer residents exclusive technology to help monitor eye health. The 5 stores may have a new look and feel however; most familiar faces of the Baker Payne Webb team remain for the Kempsey, Laurieton, Port Macquarie, Wauchope and Taree locations. Why was it important to introduce a new look and feel, whilst maintaining the same experienced teams in each location? By introducing the new look and feel along with the substantial investment in eye care technology, we wanted to send a message to the residents on the Mid North Coast that
Andrew Simpson FRANCHISEE PARTNER, OPSM MID NORTH COAST
their eye care is our highest priority. I also want to let everyone know that the passionate team from Baker Payne Webb are still here and, as an OPSM store, we can now offer locals even better value with the best technology and a wide range of optical glasses and sunglasses. We look forward to welcoming our loyal Baker Payne Webb customers to our new OPSM stores so we can continue to look after the Mid North Coast community sight for life. How will the expansion of OPSM benefit regional communities? We are passionate about eyecare, our customers trust us with their eyes because our stores are dedicated to providing worldclass service and technology, eye health advice, the very best eyewear solutions. A lot of people in our community are diligent with their eye health and eye care which is encouraging. However, it’s important for everyone to have their eyes tested regularly, not just those that require vision correction.
WE LOOK DEEPER
Regular eye tests are important to Scan. In a single scan we have a greater check health and general chance of detecting abnormalities, wellbeing, eye tests can which could indicate an eye detect conditions like condition affecting a glaucoma, plus person’s vision. indicators for The Optos Daytona ve ha ay You m r ou broader health at Ultra Wide scanners th ed tic no , but nt re ffe issues like diabetes. are exclusive to di s ok lo store munity m co e th t Bringing OPSM and allow an w we are still valuable Optometrists to see to know that we r their te af ok here to lo technology in eye a 200-degree view of eye health .” care to the region, the back of the eye in describe some a single scan in less than of the advanced five minutes, compared facilities and services with only 45 degrees using provided at OPSM stores. standard digital retinal scanning We take the care of our local machines. The images are stored residents’ eyes very seriously. OPSM securely for future comparisons and offers eye tests using the exclusive enable better management of patients’ Optos Daytona Ultra Wide Digital Retinal eye health. The Optos Daytona Ultra Wide Scanners. Residents will be able to get a Digital Retinal scanner is exclusively available scan of the back of their eye, which is four at OPSM. times wider than a regular Digital Retinal Thanks Andrew.
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Visit OPSM Port Macquarie, Settlement City Port Macquarie, 64 Clarence Street Wauchope, 18 High Street (Ultra Wide Digital Retinal Scan available in October 2015)
Laurieton, 8/16 Laurie Street Kempsey, Belgrave Street Taree, City Centre
Our ultra-wide digital retinal scan* is four times wider than the standard scan.
*Standard scan refers to a 45 degree retinal scan using fundus photography. The Optos Daytona Ultra Wide Digital Retinal Scanner is exclusive to OPSM. Ask if the scan is suitable for you. Fees apply.
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