What's Trending? Winter 2025

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What’s trending?

Get ready to take a deep dive into what’s currently trending this season! Explore how your brand can adapt the latest winter trends into your 2026 promotional merchandise strategy.

STRONG START

Start Strong

January: it’s bleak, it’s dark, it’s depressing.

But, it doesn’t have to be.

By making January your brand’s most ambitious month yet, you’ll be turning energy into action with kickstart kits, roadmap sessions, and purpose-driven launches that frame the new year as a journey toward clarity.

Iqoniq Recycled Sport T-Shirt
Lumi
Re-Chargeable
Running Light
Vinga Baltimore Sporter
Recycled Running Vest
Urban Vitamin Earbuds

HABITS MICRO

Micro Habits

Big, overwhelming goals often fall flat in a few months, and you feel deflated.

That’s why, this year, they’re going to be replaced with the quiet power of micro-habits.

Tiny, deliberate actions - five-minute check-ins, daily reflections, mindful breaks that aim for consistency, not intensity.

Prixton Orbyt Smart Ring
Stanley Iceflow (700ml)
Motivational Cards
Iqoniq
Recycled Cotton Quarter Zip Sweater

THE GREAT DIGITAL DETOX

The Great Digital Detox

Have you been doom-scrolling?

As screen time creeps ever higher, we’re all craving “The Great Digital Detox”.

Though this trend isn’t about rejecting technology, it’s about reclaiming attention and energy.

It’s about seeking those unplugged moments or establishing tools that encourage mindful breaks.

Wooden Sudoku Game
Pillow Pack
Zen Tea Pot
Wooden Roller Massager
Mind
Recycled Paper Journal
Recycled Yoga Mat

ANCHORS SEASONAL

Seasonal Anchors

We all look forward to certain things every year, whether it be Christmas, PSLs, or that first summer BBQ.

2026 is going to be all about the seasonal anchors that fill our lives with joy.

By connecting practices to the season, wellness becomes intuitive, ritualistic, and maintainable.

Colour Changing Aroma Diffusor
Let’s Get Cozy Scented CandleCedar Wood
Panorama Planner
Hey PotsSucculent
RPET Picnic Blanket
Seedsticks

AI & SUSTAINABILITY

AI and Sustainability

Embracing the AI sustainability trend will be about stepping away from static data and using fluid (couldn’t resist!)

Black+Blum Lunch Box
Circular Cup (12oz) - Made From Recycled Trainers

TRANSPARENCY

Supply Chain Transparency

Everyone wants accountability when it comes to being honest and open about their supply train. Who sourced the materials, how were they transported, and what’s the carbon footprint?

Brands that embrace visibility gain trust, demonstrate integrity, and turn complex logistics into storytelling opportunities.

Bottle Bag
Aware
Polylana Beanie

FORUMS FLASH

Flash Forums

Short, intense, and highly focused, these popup events deliver deep engagement without the overhead of traditional conferences.

Whether virtual, hybrid, or in-person, Flash Forums prioritise content that sparks conversation and action - particularly powerful in winter.

Ocean Bottle
Notebook and Pen Gift Set

FOCUSED

Circular Focused

From reusable materials and zero-waste catering to take-back programs for swag and packaging, every touchpoint is designed with longevity and environmental responsibility in mind.

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What's Trending? Winter 2025 by Fluid Branding - Issuu