What’s trending?
Get ready to take a deep dive into what’s currently trending this season! Explore how your brand can adapt the latest autumnal trends into your 2025 promotional merchandise strategy.
Microlearning
Think short. Think fun. Think storytelling.
Multitasking may be causing our attention spans to wither, but making learning storydriven, social and, most importantly, short, is the key to increasing knowledge retention by 50%.
Duolingo is a great example of this, with its gamification of language learning demanding only a few minutes a day from the user. This means lessons are adaptive, accessible, and achievable.
Karst 5-Pack
2B Woodless Graphite Pencils
Dillon Aware RPET Lightweight Foldable Backpack
Karst A5 Stone Paper Hardcover Notebook - Lined
Pisa Tower Game In Cotton Pouch
Hybrid Desk Pad
CONTENT
Snackable content
It’s time to simplify your strategy with short, snackable content which is easily consumable and shareable, plus authentic, messy and relatable.
Snackable content is our answer to never having enough time. It’s why TikTok has surpassed 1 billion users, and 30% of B2B buyers prefer shortform content.
This is how you connect with your audience: hook them in with 15 seconds of hilarity, before they move on to the next video/reel/YouTube Short.
Iqoniq
Vinga Eos Trek RCS Recycled SS 880 ml
Xtorm Fs510 Fuel
10.000 mAh
Power Bank
Xoopar Mr Bio Fast Pd
HARMONY CRAFTED
Crafted Harmony
Invite connections back into your brand with a push of authenticity and simplicity.
From visual ASMR and Wabi-Sabi feeds, handcrafted, imperfect delights are being championed over polished professionalism: perfection intimidates, flaws convert.
It’s about that tactile connection between your brand and your audience. Your narrative resonates because it’s real - in a world of AI, being certain of human input is a USP.
Embrace the imperfect, the natural, and bring some character and humanity back into your brand.
Boska Cheese Fondue Set Party - 750 ml
Vino RCS Certified Recycled Stainless Steel Wine Bucket
Zeni 2-Piece Tea Glass Set
Paint & Relax Drawing Adult Set
Vinga Veia Serving Board M
Vinga Alcamo Serving Cutlery
THOSE ZZZS
Catching those ZZZs
We’re still not getting enough sleep.
Because of our collective struggle to catch up on those ZZZs, it’s thought that the sleep sector will be worth over $400 billion by 2028, with trends such as ‘sleepmaxxing’ having users share their tips on how to get a good night’s sleep.
That’s why, in 2025, we’re all going to sleep more, okay?
Vinga Saletto Wool Blend Blanket
Vinga Santos RCS Recycled PET Cosy Slippers
Nordic Essence Scented Candle Large
ESCAPISM
Romantasy escapism
“Are you feeling witherwill, my darling?”
Keats. Byron. Wordsworth. Maas. Yarros.
We’re all looking to add a dash of romance to our everyday lives, with Gen Z fascinated by Romantasy fiction, lo-fi tech, and the romanticisation of the predigital era, where we actually logged off and connected IRL.
We escape into deep cherry reds, frills, opulence and flourish to counteract ‘witherwill’, the feeling of ‘longing to be free from responsibility’.
Entice your audience to quest within your brand’s very own fantasy realm, finding the escapism from reality they so desperately desire.
Nail
Ceramic Luxe Quencher 490ml
SOFT ADVENTURE
Soft adventure
In travel, soft adventures are best explained as ‘comfortable’ adventuresyou still step outside your comfort zone, but they’re low risk, and you feel only mildly challenged.
It’s the difference between exploring an unknown jungle and going on a guided nature hike.
You can lean into this trend as a brand by offering outof-the-box team building experiences, or maybe being slightly more adventurous with your content output?
It’s about pushing the boundaries, comfortably.
Iqoniq Talung Recycled Polyester Microfleece Zip Through Travelplus Set With Pillow, Eye Mask, Ear Plugs
MARKETING SENSORY
Sensory marketing
Through taste, touch, smell, sight and sound, brands are engaging our senses to sell - and we’re here for it.
From doughnut-glazed lip balms to the comforting nostalgia of scents, foodinspired campaigns are especially potent for grabbing attention and gaining traction.
And with the Pantone of the Year being Mocha Mousse, get ready for coffee and chocolate everything.
BEAUTY
Aura beauty
Mood ring chic is back with psychedelic colours and iridescent offerings, thanks to the hype of aura beauty.
With searches for dazzling full-colour make-up eyes up 365%, and new wave make-up up 410%, expect your social feeds to be full of COLOUR this winter season.
GAME?
Are you game?
As adults, we don’t play enough games.
But, those summers spent playing tic-tactoe, or trying to solve your Dad’s Rubix’s Cube were probably some of the highlights of your childhood - I bet you’re just smiling thinking about them.
That’s why nostalgia marketing is one of the best ways your brand can build an emotional connection with your clients.
With a focus on gameification, play and creativity, embrace the fun with your brand this gifting season.
Domino Set
Connect Four Wooden Game
Mini Mikado Set
Kidulthood
Through playing with toys, collecting old childhood favourites and escaping the pressures of adulthood, the ‘Kidult’ trend is all about adults finding their inner kid in answer to the anxiety and pressures of modern life.
We’re reinventing what adulthood looks like, one toy at a time.
Puzzle Cube
Bubble Stick Blower
Rainbow 67-Piece Colouring Set
Embrace Deluxe RCS Recycled Stainless Steel Tumbler 900ml
Bespoke Soft Toys
It’s Made From
Circular & Co.
Whether they’re a fashionista, a barista, or a bubblegumchewing-ista, most, if not everyone, loves a hot drink.
Circular & Co.’s new ‘Made From’ range is making travel mugs out of waste from all our favourite things - coffee, fabric, bubblegum… even your beloved trainers!
It’s a new circular solution to waste, meaning no more destroying, digging up and cutting down.
It’s time to create your branded circular cup of dreams.
PRODUCTS WITH A
Notjust: Bespoke Christmas jumpers
Notjust are the creative geniuses behind your favourite branded Christmas jumpers - transforming your grandma’s favourite gift into a lead-generating, B2B brand amplification powerhouse that grabs attention - and keeps it.
All whilst donating 50% of their profits to charities, and putting a smile on you and your clients’ faces.
If Santa had a branded jumper supplier, you know it would be Notjust.
Check out Notjust’s range of fantastic brandable knitted promotional products now, and be ready and prepped for the very best promotional merchandise Christmas.
PRODUCTS WITH A
