Q1 2023 Mobility Report
The District & Data
The Partnership’s new Mobility Report features district-wide foot traffic data, counts at specific neighborhood gateway locations, and ridership information from local subway, PATH, and Citi Bike stations.
PEDESTRIAN COUNT & TRANSIT DATA LOCATIONS
Placer.ai Springboard Sensor Exteros Sensor Citi Bike
FLATIRON NOMAD PARTNERSHIP NOW COLLECTING LOCALTRANSIT DATA METHODOLOGY
Placer.ai Springboard Exteros
Union SquarePedestrian Counts
DAILY AVERAGE Flatiron Plazas Park Avenue South/28th Street Broadway/31st Street *Exteros data began in October 2022 35 42.3 42.9 40.1 43.7 47.3 38.6 45.4 41 42.4 46 43.9 54.2 58.8 57.7 52.6 55.6 58.1 30 35 40 45 50 55 60 65 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Q4 2022 Q1 2023 Thousands 37 41.9 48.6 50.7 53.7 52.8 42.6 30.9 41.2 49.3 51.7 48.7 46.2 35.6 54.7 52.6 58.7 62.7 65.3 56.4 53.6 25 30 35 40 45 50 55 60 65 70 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Thousands
(MARCH 2023) Flatiron Plazas Park Avenue South/28th Street Broadway/31st Street
WEDNESDAY & THURSDAY were the busiest days of the week in March
*Source: Springboard, Exteros While foot traffic is busiest during the week, weekend volumes remain strong on the Plazas and Broadway. Foot traffic was busiest on Wednesdays and Thursdays in March.
DAY-OF-WEEK
89% plaza foot traffic recovery compared to pre-pandemic
(By location)
Neighborhood Recovery
Placer.ai
Nearly 13. 9 million people visited Flatiron and NoMad in Q1, an average of 154, 000+ people per day. Visitor foot traffic reached 80% recovery and employee return-to-office rates steadily increased over the quarter, reaching 66%, the highest recovery rate to date.
DAILY AVERAGE Visitors / Shoppers Full–Time Employees (weekdays) Residents
98 125 151 159 161 158 148 109 142 174 180 183 161 145 111 161 179 191 190 166 148 0 20 40 60 80 100 120 140 160 180 200 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Thousands DAY OF WEEK January 2023 February 2023 March 2023 +29% +20% +18% +19 80% recovery 66% recovery 109% recovery 149 68 69 112 120 85 37 18 42 56 18 16 17 19 20 0 20 40 60 80 100 120 140 160 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Thousands
*Source:
Transportation
In March, an average of 97,000 daily passengers exited the subway in Flatiron and NoMad, a large increase from the month prior (80,000/day) resulting in the highest volumes since the pandemic began. Also in March, PATH ridership surpassed 50% recovery for the first time (an average of 18,000 exits per day).
SUBWAY RIDERSHIP
Daily Average March Highlights % recovery from 2019
103% recovery compared to
CITI BIKE RIDERSHIP 2019 2020 2021 2022 2023 4,699 3,497 2,257 3,376 4,547 Q1 108 119 118 31 35 40 43 47 58 57 56 64 70 74 67 51 67 74 72 73 75 67 71 84 94 91 89 84 80 97 100% 34% 62.9% 82% recovery 0 20 40 60 80 100 120 140 January February March January February March April May June July August September October November December January February March April May June July August September October November December January February March Q1 2019 2021 2022 Q1 2023 Thousands Subway Stations, exits: 18th Street (1), 23rd Street (1), 28th Street (1), 23rd Street (F/M), 23rd Street (R/W), 28th Street (R/W), 23rd Street (6), 28th Street (6), 33rd Street (6) PATH Stations, exits: 23rd Street, 33rd Street Citi Bike Stations, trips beginning and ending: see locations on map, p. 2
Daily Average March Highlights % recovery from 2019 31 32 31 7 7 9 9 10 13 12 13 13 13 15 13 10 14 15 16 16 15 15 17 18 17 17 15 16 16 18 100% 27.7% 48.6% 56% recovery 0 5 10 15 20 25 30 35 January February March January February March April May June July August September October November December January February March April May June July August September October November December January February March Q1 2019 2021 2022 Q1 2023 Thousands *Daily Averages
PATH RIDERSHIP
2019
NICOLE MANDEL Economic Development & Research Manager nmandel@flatironnomad.nyc 212.741.2323 x 105 FLATIRON NOMAD PARTNERSHIP 230 Fifth Avenue, Suite 1511 New York, New York 10001 P (212) 741-2323 FlatironNoMad.nyc FOLLOW US @FlatironNY Twitter, Instagram, Facebook