FO O D & D R I N K
Jack & Frank Together Again Jack Daniel’s Launches Special Edition Frank Sinatra Whiskey ®
The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century.
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ith a bold oak flavour, rich amber colour and exceptionally smooth vanilla finish, Sinatra Select is crafted from special ‘Sinatra barrels’ – each hand selected by Master Distiller Jeff Arnett – and bottled at 90 proof. The ultra-premium whiskey’s especially full character and dark rich amber colour is achieved by exposing the classic Old No. 7 Tennessee Whiskey to extra layers of toasted wood on the inner surface of the barrels. This results in a smooth, but bold whiskey, which embodies the smooth, bold character of Frank Sinatra and his impeccable taste. The classic, black Sinatra Select bottle depicts flashes of orange, said to be Frank Sinatra’s favourite colour as he thought it was the ‘happiest’. Packaged within a sleek, limited edition box, Frank Sinatra’s signature and iconic fedora hat is found on the bottle, along with the Jack Daniel’s Country Club logo, designed by ‘Ol Blue Eyes himself. Also enclosed is a booklet telling the captivating story of the legendary Jack Daniel’s and Frank Sinatra relationship Sinatra Select honours Frank Sinatra’s loyalty - a lifetime fan of Jack Daniel’s. Look onstage any given night and you would see Frank Sinatra, in his trademark tuxedo, captivating audiences everywhere. Look a little closer and his favourite drink, Jack Daniel’s Tennessee Whiskey, wouldn’t be far away. The legend was buried with a pack of Camel cigarettes, a dime and a bottle of Jack Daniel’s. Frank Sinatra also developed his own Jack Daniel’s country club, even designing the blazer logo himself – the Daily Mirror on May 31st, 1962 reported Frank flying into the UK early for his tour saying no one recognised him as he strolled around the West End: ‘Perhaps it was his clothes. No “Pal Joey” hat. No snappy suit. Just flannels and blazer. And on the blazer, a badge bearing the letters J.D…The J.D stands for Jack Daniels, an American distiller.” (Jack Daniel’s was small back in the 60s!) JD was his favourite drink. The Daily Express on Wednesday June 13th, 1962 reported that Sinatra in a London side-street studio “waved a bottle of his favourite Jack Daniel’s Tennessee Sour Mash Sipping Whisky – two bottles supplied by the record company at £3 8s each.” Commenting on Sinatra
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Select, Frank Sinatra Jnr. says “Dad would be very flattered by the association. This fine Tennessee Whiskey, or Old No. 7 as he referred to it, was a favourite part of my father’s life and he loved both sharing it with his friends and introducing it to new acquaintances. I’m very pleased to continue to be a part of the Jack Daniel’s family and feel the introduction of Sinatra Select is an appropriate tribute as we near my father’s 100th birthday in 2015”. Independent in character, with an appealing smoothness, it is no surprise Frank Sinatra found a friend in Jack - a relationship that Jack Daniel’s now extends to whiskey lovers worldwide. Jack Daniel’s Sinatra Select is available in The Whisky Exchange (www.thewhiskyexchange.com), Selfridges and The Whisky Shop from early November with an RRP of £150. For more information, visit http://www.jackdaniels.com. About Jack Daniel’s Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages. About Frank Sinatra Enterprises (FSE) Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra’s name and likeness rights and represents the artist’s rights to Columbia and Capitol catalogues. (www.sinatra.com). Stockists: The Whisky Exchange, Selfridges and The Whisky Shop RRP: £150 Website: http://www.jackdaniels.com Maturity isn’t just about whiskey. Please enjoy responsibly.