New Homes Brochure - September 2025

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New Homes Agency Market Sectors

Working closely with clients at every stage of the development lifecycle

• Full development valuations

• New homes consultancy

• Extensive client database

• Comprehensive sales service

• Bespoke marketing

Our New Homes services

New homes sales are a fundamental part of our residential agency services. In recent years, we have seen significant growth in our development land business, which we enhance with our dedicated new homes agency specialists to provide our clients with an unparalleled full-service experience.

Our offices boast well-established residential agency teams that hold prominent positions in their regional markets. With an in-depth understanding of new homes sales, we consistently deliver exceptional results for our developer clients. Whether you are looking to purchase a speculative site or launch a new development, we are here to meet your needs.

New Homes consultancy

Our expert team continuously monitors market movements and demand patterns, maintaining exceptional research statistics, comparable evidence, and competitor analysis to present the most relevant market information to you.

We provide a strategic perspective, detailed research advice, and market reports to help our clients develop the best products for the market and maximise returns.

Our consultancy is tailored to your needs and may include reporting on supply and demand balance, as well as site-specific factors related to advantageous unit size, property mix, and design. Our aim is to enhance the marketability of your projects and assist you from planning through to construction and development completion. In short, we provide a value-added service, ensuring that your asset is best prepared for the target market to achieve price aspirations and sales rate goals.

Full development valuations

We offer detailed pricing appraisals for residential developments to support acquisition negotiations, preplanning considerations, or when development plans are being reworked. Our assessments include demand analysis, anticipated prices, and likely sales rates, along with carefully considered and varied commentary to help optimise sales revenue.

Extensive client database

Our nationwide network of offices are connected by single databases and dynamic software providing access to a broad spectrum of buyers, sellers and developers. Our national presence provides you with easy accessibility to our expertise but also allows us to reach the broadest possible market audience for the homes you create.

Comprehensive sales service

We take a flexible approach to offer a tailor-made marketing service that meets your specific needs. Our support varies depending on the developer’s infrastructure, ranging from providing sales assistance to an existing in-house marketing team to delivering a comprehensive agency package for clients who require a full-service solution.

Sales tracking

Our weekly activity reports can cover:

• Marketing summary

• Enquiry statistics

• Viewing details and feedback

• Offer and reservation details

• Sales progression and completion updates

• Strategy recommendations

Related services

We provide a comprehensive range of property consultancy services. In addition to offering exceptional market exposure for your schemes we have multi-discipline teams who have expertise in many related work areas including planning, building consultancy, project management, formal valuation, land management and sustainable energy to name a few.

Bespoke marketing

Our new homes marketing strategies include:

• Provision of detailed guidance on development branding and design to establish effective and timely promotional initiatives to support your marketing messages and sales programme

• Design consultancy for brochures, site boards, advertisements and other marketing collateral to create cohesive, highly visible and effective marketing campaigns

• Access to the best internet coverage including our new website and high-usage portals such as Rightmove

• Optimum use of other digital promotion options to include e-marketing campaigns and a wide variety of carefully targeted social media initiatives which can be highly effective for the creation of new homes sale leads

• Well promoted site launches and open events

• On-site visibility to include locational signage, roadside boards, flags and marketing suite fit-out

• Traditional marketing methods with an energetic approach to include direct mail and advertising in a variety of newspapers, magazines and specialist publications

• PR campaigns to create maximum editorial exposure

A selection of our New Homes instructions include:

Northamptonshire

In the heart of Astcote, Manor Farm offers an exceptional collection of beautiful 4 bedroom detached homes.

Oxfordshire

Crockwell Barns is an exclusive trio of barn-inspired homes on the edge of Great Bourton.

Birmingham

Boulevard offers 145 stylish 1 and 2 bed apartments, combining modern design with elevated city living.

Worcestershire

Four exclusive 4 & 5 bed homes combining modern luxury with countryside calm.

Worcestershire

Potters Reach is a stylish collection of 33 new homes in Leigh Sinton village set on the edge of the Malvern Hills.

Staffordshire

Meadow Rise is a contemporary new barn conversion, built to the highest of specifications.

Worcestershire

In the desirable village of Hallow, this exclusive pair of homes combines modern living with rural charm.

Staffordshire

Set in an idyllic rural setting, Millbridge offers 24 thoughtfully designed 2 - 5 bedroom homes.

Your new homes specialists

Our new homes specialists are dedicated to gaining a deep and understanding of your requirements. Drawing upon our extensive skills, knowledge, and experience, we are will deliver an agency service of the highest calibre. Working in close partnership with you, we are committed to unlocking the full potential of your assets and maximising their value.

Ella Pearson Head of New Homes 01530 446065

ella.pearson@fishergerman.co.uk

Samantha Vickery New Homes 01530 446065

samantha.vickery@fishergerman.co.uk

Ben Marshalsay Development Land 01530 446065

ben.marshalsay@fishergerman.co.uk

Michael Harris North 01244 409669

michael.harris@fishergerman.co.uk

Rhiannon Barton

Agency Marketing Manager 01905 459434

rhiannon.barton@fishergerman.co.uk

Ellie Lockwood Regional New Homes Manager 01905 967095

ellie.lockwood@fishergerman.co.uk

Molly Poole New Homes 0121 389 1547 molly.poole@fishergerman.co.uk

Thomas Blake Midlands 01530 446065

thomas.blake@fishergerman.co.uk

Ben Charsley South 01905 459434

ben.charsley@fishergerman.co.uk

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