CEO Weekly UAE – Women Leaders 2025: The Power Circle of 100

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CEO WEEKLY UAE - EDITORIAL NOTE

Editorial Note LEADING WITH PURPOSE, BUILDING THE FUTURE

Leadership today is not just about holding authority it’s about creating opportunities, driving transformation, and inspiring the next generation to dream bigger.

Vivek Malik Founder & CEO CEO Weekly UAE

It is with great pride and purpose that I present the Women Leaders 2025 edition of CEO Weekly UAE, featuring The Power Circle 100 — a celebration of the most influential, inspiring, and impactful women shaping our world today. This year’s issue carries a deeper significance as it coincides with the 10th Emirati Women’s Day, a milestone moment that marks five decades since the founding of the General Women’s Union under the vision of Her Highness Sheikha Fatima bint Mubarak, the Mother of the Nation.

The 2025 theme, “Hand in Hand, We Celebrate 50 Years,” announced by the UAE government, is a powerful reminder that progress is never the work of one individual alone, but the result of collective vision, partnership, and unity. This sentiment runs through every page of this issue — from women building billion-dollar enterprises

to those driving social transformation, sustainability, and innovation.

These leaders embody the spirit of working hand in hand — with their teams, their communities, and the world — to create lasting impact.

The Power Circle 100 represents the best of leadership today: resilience in the face of challenges, vision that looks beyond immediate gains, and a commitment to uplifting others. They are breaking barriers in boardrooms, championing inclusivity in industries, and rewriting narratives across sectors from finance and technology to healthcare, education, sustainability, and beyond.

At CEO Weekly UAE, we believe that leadership is not just about holding a position of authority; it is about influence, authenticity, and the ability to create opportunities for others.

This edition is our tribute to women who are not just participating in the conversation — they are shaping it.

As we celebrate 50 years of the General Women’s Union and the 10th Emirati Women’s Day,

this issue serves as a reminder of how far we have come and the work that lies ahead. The UAE’s commitment to gender equality and empowerment is clear, but it is the actions of individual leaders — their courage, creativity, and persistence — that turn vision into reality.

To every reader, may these stories inspire you to lead with purpose, to build hand in hand with others, and to believe in your power to make change. Because leadership, at its core, is not just about being in the spotlight — it’s about lighting the way for others.

Here’s to the women of today, the leaders of tomorrow, and the enduring power of working together.

CONTENTS August 2025

Emirati Day Special

12 The Rise of the Woman Leader — A New Era of Influence

Deputy Group CEO, National Bank of Kuwait (NBK Group)

Once defined by breaking barriers, women leaders in the UAE and across MENA are now reshaping the very architecture of leadership.

49 Kanwal Adnan

18 The Network Effect: How Sisterhood Fuels sucess

60 Kristina Tantsyura

From boardrooms to boutique startups, women-led networks in the UAE and across the Gulf are proving that collaboration is not just good for morale.

52 Reem Al Khatib 54 Layla Alhajjaj

62 Sarbjot Kaur and 10th of Emirati Women’s Day 30 Exclusive Interview Swisskern

22 Hand in Hand, We Celebrate 50 Years

36 CEO Aesthetic

Marking the 50th Anniversary of the General Women’s Union

Why Style, Space, and Storytelling Now Matter More Than Ever

39 The Power Circle 100: Womenleaders 2025 Celebrating 100 exceptional leaders redefining success, innovation, and global business excellence 44 Shaikha Khaled Al Bahar

66 Karen Ayinke 88 Dubai’s Aesthetic Industry The Beauty Capital of the Middle East — And How Al Seha Consultancy is Opening the Doors

THE BRIEF

The Rise of the Woman Leader From Firsts to Foundations — Redefining Power in the Gulf and Beyond Once defined by breaking barriers, women leaders in the UAE and across MENA are now reshaping the very architecture of leadership—building ecosystems, mentoring the next generation, and steering industries with vision and values.

CEO WEEKLY UAE - THE BRIEF

From “Firsts” to a NewPhilosophy For much of modern business history, women’s achievements were catalogued in terms of “firsts” — the first CEO in a male-dominated sector, the first woman to sit on a corporate board, the first founder to secure a major funding round. These moments mattered. They were milestones on the long road to equality, symbols of progress for future generations.

But today, the conversation has moved beyond “breaking into the room.” Across the UAE and wider Gulf, women are redesigning the room itself. They are setting agendas, building structures, and defining leadership on their own terms. From corporate boardrooms to start-up incubators, they are embedding principles of inclusivity, collaboration, and cultural intelligence into the DNA of business.

In the past, the pressure on women leaders was to prove they could match existing standards. Now, they are rewriting the standards entirely — and creating new measures of success that combine profitability with purpose.

A Regional Shift with Global Significance The numbers tell part of the story. Globally, women now own over 34% of businesses, while in MENA, funding for female-led startups has quadrupled since 2019. The UAE stands out as a beacon of progress — over 50% of the nation’s SMEs are owned or managed by women. This is not only reshaping the private sector but also in-

fluencing public policy, investment priorities, and even education systems.

Equally important is the diversity of sectors women are leading. In finance, Emirati women are heading capital markets authorities and international banking divisions. In technology, they are steering AI-driven ventures and blockchain initiatives.

In sustainability, they are pioneering clean energy solutions and ESG-based investment models. In creative industries, women-led enterprises are expanding cultural exports and redefining global perceptions of the region.

These shifts carry global weight. As more women rise to leadership positions, they are broadening the definition of business success — integrating ESG

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metrics, community engagement, and longterm value creation into strategies once dominated purely by profit.

drives them to build not just market share, but also legacies that resonate across industries and communities.

Three Defining Traits of Modern Women Leaders

2. Commitment to Uplifting Others

1.

Clarity of Purpose

Women leaders in the Gulf are unapologetically intentional. They launch ventures and lead organisations with a deep understanding of the “why” behind their work. This clarity

Mentorship is not an afterthought — it’s a strategy. Around 70% of women entrepreneurs in the UAE actively mentor, invest in, or collaborate with other women. In economies where networks are critical to scaling, these webs of support create

Women are not asking for a seat at the table — they’re designing new tables altogether. a multiplier effect, benefiting entire sectors.

The results are evident — ecosystems flourish faster when leaders are invested in shared growth.

3. Cultural gence

Intelli-

Operating in the Gulf means balancing innovation with tradition.

Women leaders here excel at navigating cultural nuance, ensuring that their growth strategies respect local values

while positioning their organisations for global competitiveness.

This cultural literacy allows them to build brands and initiatives that resonate deeply both at home and abroad.

The Power works

of

Net-

One of the most transformative forces driving the rise of women leaders is the growth of formal and informal networks. These include women-only an-

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CEO WEEKLY UAE - THE BRIEF

gel investment groups, cross-border mentorship programmes, and sector-specific alliances ranging from fintech to fashion. These networks not only provide funding and market access but also create a safe space for exchanging insights, tackling challenges, and building resilience.

In the UAE, events such as the Womenpreneur X Emirati Women’s Day Summit have become catalysts for such connections. These platforms allow female founders to meet investors, policymakers to hear directly from entrepreneurs, and collaborations to spark in real time.

The Visibility Gap — and Why It Matters Despite the progress, representation in media and public discourse remains disproportionately low. The World Bank reports that only 25% of global media coverage around business leadership features women — and in the Middle East, the percentage is even lower.

This is more than a perception issue. Media coverage influences where investment flows.

When women leaders aren’t visible, their ventures are less likely

to attract the funding, partnerships, and opportunities they deserve. Closing this visibility gap is as much an economic priority as it is a social one.

Why This Matters

from the success of its women. Today’s generation of leaders is proving that statement true in real time. They are not just participating in existing systems — they are building new frameworks designed for inclusivity from the ground up.

Edition

Our Womenleaders 2025 edition is a call to action. It’s a mirror reflecting the current state of women in leadership — and a map pointing toward the future. The women featured here aren’t an “emerging force” in business. They are already shaping economies, redefining industries, and mentoring the leaders of tomorrow.

By amplifying their stories, this edition challenges outdated narratives and invites decision-makers to move beyond symbolic gestures. It asks: Are we funding women at the level they deserve? Are we inviting them into key policy conversations? Are we measuring leadership success with the right metrics?

34%

Share of businesses globally owned by women.

4x

Growth in MENA female-led startup funding since 2019.

50%+

Looking Ahead — Leadership for All

UAE SMEs now owned or managed by women.

The UAE’s leadership has long championed the role of women in nation-building, declaring that a country’s success is inseparable

Women entrepreneurs in UAE wh o mentor or collaborate with other women.

70%

They are architects of ecosystems, engineers of opportunity, and custodians of cultures — all while pushing the boundaries of innovation. When one woman rises, she builds a bridge strong enough for others to follow. The legacy of this movement will not be measured solely in revenue or market share, but in the communities strengthened, the barriers dismantled, and the futures reimagined.

As one regional leader put it: “Our success is not measured by the number of women at the top, but by the number of women empowered along the way.”

Beyond Leadership: Reframing Influence The conversation around women in leadership is no longer just about authority or executive titles. Influence today is being exercised in more nuanced, sustainable ways. Across

CEO WEEKLY UAE - THE BRIEF

the Gulf, women are shaping narratives, industries, and even national identity through the way they lead. This is not about holding a seat at the table — it is about transforming the table into a platform for collective progress.

What distinguishes this moment is the shift from transactional leadership to transformative leadership. Rather than focusing solely on quarterly gains, women are positioning companies as agents of cultural relevance, social advancement, and longterm impact. The value they create reverberates far beyond balance sheets — it touches education systems, workforce structures, and even policy dialogues.

The Rise of Collaborative Capital A defining feature of this era is the emergence of collaborative capital. Female leaders are leveraging alliances across borders and industries, not as competitive moves but as shared ventures into new possibilities.

Whether through syndicate investment rounds, regional accelerators, or cross-cultural innovation hubs, women are reframing capital as something measured

not just in dollars but in trust, access, and collective ambition.

This emphasis on collaboration signals a profound redefinition of competitiveness in the region. Success is no longer a zero-sum game — it is an expanding circle, where every new woman-led venture creates pathways for others to join, learn, and scale.

Innovation Anchored in Humanity What makes this generation of leaders compelling is their ability to place humanity at the center of innovation. In sectors where disruption often overshadows social impact, women are recalibrating the balance. Healthcare ventures led by women are pioneering patient-first digital ecosystems. Tech start-ups are weaving ethical frameworks into AI adoption.

Even in finance, women are aligning investment strategies with community upliftment and climate responsibility.

By ensuring innovation remains tethered to human values, women leaders are positioning the region not only as a hub of economic growth but also as a global benchmark for sustainable progress.

The future of business is not just female - it’s inclusive, collaborative, and built for everyone.

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A Generational Continuum Perhaps the most powerful dimension of this shift is intergenerational. Leadership is no longer viewed as an individual ascent but as a continuum — where today’s leaders are consciously building space for the leaders of tomorrow. This is evident in university incubators led by female deans, in mentorship circles that span continents, and in public initiatives where Emirati schoolgirls are introduced to the language of entrepreneurship before they graduate. This continuum ensures that leadership is not episodic but enduring, carried forward not by isolated figures but by an expanding collective.

The Next Frontier The rise of women leaders in the Gulf is not a local story; it is a global inflection point.

What is being tested here is the possibility of a new leadership model — one that integrates cultural depth, collective progress, and global vision. If successful, it offers the world an alternative blueprint for power: one that does not rest on dominance, but on inclusivity, resilience, and purpose-driven innovation.

AD 5

AD 5

THE NETWORK EFFECT: HOW SISTERHOOD FUELS SUCCESS From boardrooms to boutique startups, women-led networks in the UAE and across the Gulf are proving that collaboration is not just good for morale — it’s good for business. The shift from competition to community is driving growth, funding, and influence at unprecedented levels.

CEO WEEKLY UAE - IN FOCUS

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From boardrooms to boutique startups, women-led networks in the UAE and across the Gulf are proving that collaboration is not just good for morale — it’s good for business. The shift from competition to community is driving growth, funding, and influence at unprecedented levels.

From Solo Hustle to Collective Rise For decades, entrepreneurship was painted as a solitary journey. For women, that often meant climbing uphill against systemic bias, limited capital access, and exclusion from the networks that fuel business growth.

Now, that picture is changing. In the UAE, over 38% of new women-led businesses launched in the past three years are part of structured peer networks — and these businesses grow 1.8x faster than those operating in isolation.

Network-driven growth tangible benefits: • • • •

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offers

Higher access to funding opportunities Increased market reach through shared audiences Stronger recruitment pipelines for top talent Greater brand trust through

community association Beyond individual success, the impact is economic. The World Bank estimates that closing the gender gap in entrepreneurship could add $2.7 trillion to global GDP by 2030, with the Middle East positioned to make a significant contribution if current momentum continues.

Women Building for Women Across Dubai, Abu Dhabi, Riyadh, and beyond, women are creating ecosystems with measurable ROI. These aren’t symbolic support circles — they are powerful, commercially driven platforms.

•

•

“When women collaborate, the results aren’t just additive they’re exponential.”

The numbers tell the story: •

Examples of shared success models:

•

•

•

•

Founder-led business clubs: Investor introductions, client referrals, and strategic collaborations Mentorship platforms: Firsttime founders paired with seasoned CEOs

Venture funding circles: Angel investors backing female-led startups in underfunded sectors Brand amplification networks: Cross-promotions that accelerate growth and reach

Startups backed by female investors see 35% higher revenue growth in their first three years.

Businesses in collaborative networks achieve 27% higher client retention.

Cross-promotional partnerships among female-led brands deliver 22% faster audience growth.

The Cultural Shift — From Competition to Collaboration

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CEO WEEKLY UAE - IN FOCUS

In the Gulf, community networks have always been part of the social fabric. Now, women are harnessing that tradition for modern business advantage. Majlis-style gatherings are becoming industry think tanks, and informal circles are transforming into formal deal rooms.

•

Cross-border investment networks: Linking GCC investors with global female founders Sector-specific alliances: Fintech, clean energy, and luxury retail collaborations Shared infrastructure: Joint workspaces, logistics, and marketing partnerships to cut costs and boost speed-to-market

kets, bridge gaps between sectors, and create new avenues for deal flow. For investors scanning the region, these networks are becoming a litmus test: a startup connected to a strong women-led circle signals resilience, traction, and trust.

If current growth rates hold, by 2030 the UAE could see:

Mentorship remains a cornerstone, but the Gulf’s new sisterhood goes further. It is strategic by design.

Founders pool suppliers to reduce costs, share distribution channels to speed expansion, and even co-develop products that merge audiences. This evolution shows a shift from transactional “support” to transformational partnerships.

Take the retail space: women-led fashion houses are partnering with female-owned logistics firms, creating vertically integrated chains that retain value within the network. In healthcare, female doctors turned entrepreneurs are co-investing in wellness startups, creating referral loops that fuel both sides.

The playbook is simple yet profound — women aren’t just mentoring each other, they are hardwiring their businesses together.

• •

Key drivers of this shift: •

•

•

Cultural capital: Trust-based economies thrive on relationships, and women-led networks excel at this.

Digital transformation: Online platforms are breaking down geographic and industry barriers.

Policy support: UAE and Saudi initiatives are accelerating women’s inclusion in entrepreneurship.

According to UAE Ministry of Economy data: • • •

Women now make up 10% of private sector entrepreneurs, up from 3% a decade ago.

Women-led SMEs contribute AED 50 billion annually to the economy.

60% of women entrepreneurs actively mentor at least one other female founder.

What the Future Holds — Scaling the Network Effect The next chapter for women-led networks is about scale — expanding across industries and geographies to multiply impact.

Growth opportunities include:

• • •

65% increase in women-led startups AED 15–20 billion in revenue from cross-industry collaborations Women-led investment circles driving 25% of angel funding in the region

“Sisterhood in business isn’t about sentiment — it’s about strategy.”

Networks Change

as

Catalysts

of

What makes the current wave of women-led networks distinct is not just their size, but their intent.

These are not ad hoc communities formed out of necessity; they are intentional ecosystems designed to accelerate growth. In the Gulf, where capital and opportunity are increasingly tied to access, these networks act as gateways. They provide credibility, amplify voices, and offer women something many lacked in earlier decades: the power to influence markets at scale.

Unlike traditional industry bodies, women-led alliances are nimble.

They adapt to fast-moving mar-

Beyond Mentorship — Building Strategic Sisterhood

The Digital Layer Digital connectivity is supercharging these alliances. Private WhatsApp groups, Slack collectives, and LinkedIn circles now operate as mini accelerators.

Deals are brokered in real time, with introductions, referrals, and funding commitments happening at the speed of a message.

CEO WEEKLY UAE - IN FOCUS

Technology has flattened hierarchies, allowing a founder in Sharjah to pitch directly to an angel in Riyadh, or a designer in Kuwait to secure a client in London through her UAE network.

The result? A model of distributed power where influence is no longer concentrated in one geography or industry, but spread across a web of connected women.

Shifting Cultural Norms For decades, Gulf business culture was built on silos — families, industries, and geographies guarding their turf. Women-led networks are dismantling those silos. They are creating a new culture where collaboration is not seen as weakness but as a competitive advantage.

This shift is particularly striking in traditionally male-dominated sectors. In construction, women founders are forming joint ventures to bid for larger contracts.

In finance, they are syndicating investments to compete with established firms. By pooling resources, these networks are rewriting longheld rules of business hierarchy.

The cultural impact is equally important. Networks normalize female leadership in public spaces — from investment panels to government-backed expos. They make women’s visibility not an exception but the expectation.

The Economic Multiplier When women-led networks thrive, entire ecosystems benefit. Studies show that businesses connected to these networks experience stronger survival rates in their early years.

1.8x

Growth rate multiplier for network-engaged women-led businesses

35%

Higher revenue growth for startups backed by female investors

27%

Improved client retention in collaborative ecosystems

60%

UAE women entrepreneurs who mentor other women

AED 50B

Annual contribution of women-led SMEs to the UAE economy

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But the multiplier effect goes further. Networks bring in capital, which flows into jobs, innovation, and exports. They also attract global partners eager to plug into a uniquely resilient model.

Consider this: if even 20% of Gulf women entrepreneurs formed alliances to share infrastructure and clients, the region could unlock billions in savings and revenues annually. The UAE is already on this trajectory, with women-led SMEs contributing billions of dirhams and employing tens of thousands. With networks accelerating this growth, the economic upside is undeniable.

The Road Ahead The future lies in scale. Regional networks will increasingly connect with global ones, creating corridors of influence between the Gulf, Asia, Europe, and North America. Imagine a GCC women-led fintech alliance partnering with Silicon Valley founders, or UAE creatives linking directly with African cultural entrepreneurs. These cross-continental webs will define the next chapter of global entrepreneurship.

The question for policymakers and investors is simple: will they keep pace? Women-led networks have already proven they can outperform. With deeper capital infusion, regulatory support, and cross-border recognition, they can redefine the Gulf as the epicenter of collaborative capitalism.

The story is still being written — but one truth is clear: when women collaborate, they don’t just rise together. They lift economies, industries, and futures along with them.

HAND IN HAND, WE CELEBRATE 50 YEARS Marking the 50th Anniversary of the General Women’s Union and 10th of Emirati Women’s Day

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CEO WEEKLY UAE - SPECIAL

tion (FDF), and is affectionately known as the “Mother of the Nation”.

The GWU has been instrumental in shaping policies, initiatives, and advocacy efforts that have propelled Emirati women to the forefront of the UAE’s transformation story.

Over the decades, its mission has spanned education, political participation, economic empowerment, and cultural preservation, ensuring that women have an equal stake in building the country’s future.

Aligned with President His Highness Sheikh Mohamed bin Zayed Al Nahyan’s proclamation of 2025 as the “Year of Community”, this year’s Emirati Women’s Day underscores the importance of unity, partnership, and shared responsibility. The message is clear: a nation thrives when women and men work hand in hand toward a shared vision of progress.

Founded in 2015 by Her Highness Sheikha Fatima bint Mubarak, Emirati Women’s Day is a day to commemorate and celebrate Emirati women. Celebrated yearly on August 28, this occasion recognises the profound impact and accomplishments Emirati women have had on UAE society, from nation-building and leadership to innovation and cultural heritage.

Today, Emirati women are a powerful force in public life:

It is also an opportunity to reflect on progress within the country and acknowledge the crucial role women have played in achieving it. Emirati Women’s Day is one of the many ways the UAE demonstrates its commitment to gender equality—not only by celebrating women’s contributions but also by providing platforms that amplify their voices, nurture their ambitions, and drive them toward leadership roles.

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Every year, the day is observed under a specific theme. This year’s theme, “Hand in Hand, We Celebrate 50 Years”, aligns with the UAE’s national initiative, “The Year of Community”, and marks the 50th anniversary of the General Women’s Union (GWU)—established on August 28, 1975, under the visionary leadership of Sheikha Fatima bint Mubarak. She is the Founder of Emirati Women’s Day, Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, Supreme Chairwoman of the Family Development Founda-

• •

•

50% of seats in the Federal National Council are held by women, achieving parliamentary parity.

27% of the UAE Cabinet is comprised of women ministers.

Women make up 20% of the diplomatic corps and have served as ambassadors, consuls general, and permanent representatives to the United Nations.

They lead in diverse sectors, from STEM and space exploration to finance, law, media, and entrepreneurship.

The UAE’s Gender Balance Council has been at the helm of policy innovation, ensuring equality in decision-making roles and reducing gender disparities in every government sector. These achievements have placed the UAE among the top global performers for female political representation and empowerment.

Economic empowerment has also been a defining feature of this journey. More than

CEO WEEKLY UAE - SPECIAL

“True empowerment is when women are not just given opportunities but are trusted to lead, innovate, and transform society.”

— Claudia Pinto, Head of Philanthropy and Sustainability Advisor to HH Sheikh Marwan bin Mohammed bin Rashid Al Maktoum 23,000 Emirati businesswomen are managing projects worth over AED 50 billion, and women-owned enterprises now account for 10% of the private sector. These women are not only creating businesses but also leading change in industries such as energy, healthcare, technology, and real estate. With policies ensuring equal property rights, access to finance, and corporate board representation, the UAE has built one of the most supportive environments for female entrepreneurship in the region.

In education, Emirati women are setting benchmarks: 77% enroll in higher education after secondary school, and women constitute 70% of all university graduates in the country. Notably, 56% of STEM graduates from government universities are women—many of whom go on to lead groundbreaking projects in engineering, artificial intelligence, climate science, and space technology. Leaders like HE Sarah Al Amiri, UAE Minister of State for Public Education and Advanced Technology, and innovators like Fatima Al Kaabi, the nation’s youngest inventor, exemplify this spirit of achievement.

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Beyond education and the economy, Emirati women have been central to community building and cultural development. They lead non-profit initiatives, advocate for sustainability, preserve heritage, and mentor young leaders. This year’s theme, “Hand in Hand”, reflects the deep-rooted belief that progress is a collective responsibility, with women at the heart of creating resilient, inclusive communities.

As the UAE celebrates the golden jubilee of the General Women’s Union, the message is one of pride, gratitude, and determination. Pride in the strides women have made over five decades; gratitude for the leaders, institutions, and policies that paved the way; and determination to ensure that the next 50 years bring even greater opportunities, equality, and progress.

Her Highness Sheikha Fatima bint Mubarak’s vision ensures that Emirati Women’s Day is not simply a symbolic event—it is a living, breathing commitment to the empowerment of women in every sphere. As the UAE moves forward, women will remain equal partners in shaping its destiny, standing hand in hand with men to build a nation that is inclusive, ambitious, and globally admired.

A Legacy of Leadership: From Vision to Reality The story of Emirati women’s empowerment is, at its core, a story of leadership and foresight. Long before the global community widely embraced gender parity as a development imperative, the UAE embedded it as a cornerstone of its national identity. This foresight is largely credited to the leadership of Her Highness Sheikha Fatima bint Mubarak, whose tireless advocacy established a framework where women are not passive participants in society, but central architects of its future.

The General Women’s Union (GWU), founded in 1975, was more than just an institution; it was a national declaration that the prosperity of the UAE depended on the equal participation of women. Over the decades, GWU served as both a policymaking powerhouse and a cultural compass, ensuring that Emirati women’s aspirations were aligned with the nation’s development.

From the early initiatives that promoted literacy and vocational training, to today’s advanced programs supporting STEM research, entrepreneurship, and international diplomacy, the GWU

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CEO WEEKLY UAE - SPECIAL

has continuously evolved to meet the changing needs of Emirati women. Its adaptability is what has kept it relevant across generations.

Women at the Helm of Change: The impact of this institutional foundation is evident across every pillar of the nation. Consider the following: Diplomacy and Global Representation: Emirati women are today ambassadors and permanent representatives at some of the world’s most influential platforms. From Geneva to New York, they present a UAE narrative that is inclusive, modern, and progressive.

STEM and Innovation: The UAE’s space program stands as a remarkable example. Figures such as Nora Al Matrooshi, the Arab world’s first female astronaut, embody the spirit of boundless ambition. Her inclusion in the UAE Astronaut Program symbolizes the nation’s readiness to extend women’s leadership beyond Earth itself.

Cultural Preservation: Women play an equally vital role in preserving the UAE’s heritage.

From leading museums and cultural foundations to documenting oral histories and traditional crafts, they safeguard the country’s soul even as they drive it forward into the future.

This duality—innovators and preservers, leaders and nurturers—is what defines the Emirati woman.

Case Study: A striking example of this ecosystem at work is found in entrepreneurship. Today, Emirati businesswomen are not only participating in the economy—they are shaping its future. Their businesses, ranging from tech startups to luxury brands, contribute billions of dirhams annually to the UAE economy.

One of the most celebrated developments has been the rise of female-led investment groups, where women are not just business owners but financiers, venture capitalists, and angel investors. These groups provide capital, mentorship, and networks for younger women with bold ideas but limited resources.

What sets Emirati entrepreneurship apart is its integration with social responsibility. Many Emirati women-led businesses prioritize sustainability, education, or cultural preservation as part of their mission. They are building companies that generate profit while also solving societal challenges—a reflection of the community-driven ethos that defines Emirati progress.

“Breaking barriers in aviation taught me that no dream is too ambitious—when women are given the right platform, they can soar beyond limits.”

— Dr. Suaad Al Shamsi, UAE’s First Female Aircraft Engineer Breaking Barriers in Non-Traditional Fields: The celebration of Emirati Women’s Day also acknowledges those who dared to enter fields once considered unconventional for women.

Take Dr. Suaad Al Shamsi, the UAE’s first female aircraft engineer, who broke into an industry traditionally dominated by men. Her journey is emblematic of the courage required to be the “first” in any field. Similarly, women in the armed forces, judiciary, and policing have shattered stereotypes and proven that there are no boundaries to what Emirati women can achieve.

These role models serve as a compass for the next generation, showing young girls that their career choices are limited only by their imagination.

Culture, Arts, and Heritage: While much of the global narrative around women’s empowerment focuses on economics and politics, the UAE story includes a strong cultural dimension. Emirati women are curators, writers, artists, and filmmakers whose work gives voice to the nation’s identity.

Cultural preservation projects led by women ensure that the UAE’s rapid modernization does not overshadow its traditions. From reviving Al Sadu weaving to championing Nabati poetry, women are guardians of intangible heritage. Simultaneously, they push boundaries in contemporary arts, positioning the UAE as a hub for creativity in the Middle East.

CEO WEEKLY UAE - SPECIAL

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rati woman carries a certain gravitas. “People see us as proof of what is possible when a nation invests equally in its women and men.”

These stories humanize the statistics, reminding us that progress is measured not only in percentages but in lived experiences.

“The UAE has shown the world that empowering women is not a trend—it is a national priority that fuels progress and unity.”

— H.E. Sheikha Dr. Denitsa Al Shanfari, Cultural Diplomat & Human Rights Advocate

Global Recognition: The UAE’s commitment to women has not gone unnoticed on the world stage. International organizations often cite the country as a model in the region for gender equality and empowerment.

The World Economic Forum’s Global Gender Gap Report consistently places the UAE at the top in the Arab world. The country also ranks highly for women in parliament and education parity.

These rankings are not pursued for prestige alone—they reflect a deeper truth: that empowering women is a national strategy for resilience, prosperity, and global competitiveness.

Voices of Change: Editorial storytelling is incomplete without voices from the community. Across the UAE, countless personal narratives illustrate the progress of Emirati women.

Fatima, the Entrepreneur: Running a tech startup in Abu Dhabi, she describes her journey as one empowered by mentorship programs and government grants. “The system believed in me before I believed in myself,” she says.

Aisha, the Teacher: Having taught for over 30 years, she reflects on how girls in her first classroom were timid about their ambitions, while today’s students speak confidently about careers in space exploration or robotics.

Hind, the Diplomat: Representing the UAE abroad, she emphasizes how being an Emi-

The Road Ahead: As the nation celebrates half a century of the General Women’s Union, attention naturally turns to the next 50 years. What lies ahead for Emirati women?

Global Leadership: More Emirati women are expected to hold influential positions in international organizations such as the United Nations, the World Bank, and beyond.

Sustainability and Climate Action: Women will be central to the UAE’s green transition. From renewable energy to sustainable urban planning, their leadership will shape the nation’s environmental legacy.

Digital Futures: With AI, fintech, and biotechnology reshaping the economy, Emirati women are already emerging as leaders in these fields. Their contributions will define the UAE’s competitiveness in the 21st century.

Cultural Diplomacy: Emirati women artists, writers, and cultural entrepreneurs will continue to tell the nation’s story globally, balancing heritage with modernity.

Editorial Reflection: As we mark this milestone, one truth stands out: Emirati women’s empowerment is not a project with an endpoint, but a living process. It is a continuous evolution that adapts with each generation, enriched by the nation’s values and fueled by visionary leadership.

The 50th anniversary of the GWU and the 10th Emirati Women’s Day is not merely a celebration—it is a commitment renewed. It is a reminder that equality is not achieved once and for all; it must be sustained, nurtured, and expanded.

In the words of Sheikha Fatima bint Mubarak: “Women are the soul of society.

When they rise, the nation rises with them.”

As the UAE looks to its Centennial Vision 2071, there is no doubt that women will remain central to its narrative—hand in hand, building a nation where opportunity is limitless, progress is shared, and every citizen, regardless of gender, plays a defining role.

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CEO WEEKLY UAE - EXCLUSIVE INTERVIEW

Exclusive Interview

Swiss Precision, Cellular Power: How Swisskern is Redefining Longevity from the Inside Out In an age when wellness is awash with buzzwords, influencer hype, and quick fixes, Swisskern stands apart, not by shouting louder, but by going deeper. Founded in Switzerland and co-led by CEO Faisal Baig, the brand positions itself at the intersection of biomedical science, Swiss engineering, and luxury wellness. It is a bold claim, but one backed by an uncompromising dedication to a singular mission: to begin wellness at the cellular level.

“The vision was simple but radical,” says Baig. “We wanted to create one of the most technically advanced, bioavailable longevity supplements in the world, something that doesn’t just tick boxes, but changes lives.”

Wellness at the Molecular Scale At the core of Swisskern’s philosophy lies a truth that is both deceptively simple and scientifically complex,it’s not what you take, it’s what your body absorbs.

Bioavailability is the measure of how efficiently nutrients reach the bloodstream and, more importantly, the cells. For most traditional supplements, the numbers are sobering: capsules and powders often lose up to 70% of their potency during digestion.

Swisskern’s answer is micro-encapsulation technology, an advanced delivery system that envelopes each nutrient in a natural lipid layer, protecting it through digestion and ensuring maximum cellular uptake. The result is a rapid and targeted nutrient release with a much higher absorption rate than conventional forms.

“Bioavailability is everything,” Baig notes. “It’s the difference between a supplement that sits in your system and one that transforms it.”

This principle drives every formulation, from K+01 Life, designed to support cellular longevity and vitality, to K+05 Luminous, which nourishes the skin from

within. Each is packaged in sleek, pre-measured liquid sachets that require no mixing, no water, and no downtime,an embodiment of Swisskern’s belief that longevity should integrate seamlessly into daily life.

The Science of Staying Young Longer Baig’s vision for Swisskern isn’t about chasing youth in the cosmetic sense. It’s about slowing the mechanisms of aging at their source. Each formulation targets a spectrum of biological processes, including inflammation, mitochondrial decline, oxidative stress, telomere shortening, and epigenetic drift, the cellular hallmarks of aging.

Central to this approach is the K+ Longevity Complex®, an innovation Baig calls “the foundation of life.” This proprietary blend works in synergy to protect and enhance the gut, brain, heart, and immune system,the four pillars

tele, which includes CEOs, elite athletes, and high-functioning creatives, the appeal lies not just in the product’s efficacy but in its alignment with a lifestyle of performance, precision, and prevention.

The Swisskern Experience – Formulas, One Philosophy

Five

Swisskern’s range is anchored by five distinct formulations, each tailored to address a core aspect of health and longevity: of long-term health. By also helping regulate blood sugar levels, it supports both metabolic balance and sustained energy, two critical factors in healthy aging.

The formulations are pharmaceutical-grade, clinically validated, and globally compliant, avoiding ingredients that may be restricted in certain regions, a deliberate move to ensure inclusivity and universal access.

Luxury, Elevated by Evidence Swisskern does not shy away from its positioning in the luxury seg-

ment of the market.

The pricing reflects its uncompromising sourcing standards and scientific rigor. Ingredients such as Brainberry®, which has been clinically shown to improve cognitive function, and Actiful™, designed to boost energy and vitality, are not only potent but protected by patents.

“If you invest in a watch, a car, or a bespoke suit,” Baig says, “why wouldn’t you invest in the one thing that powers it all: your health?”

For Swisskern’s clien-

“Health not only has the power to change our lives,” Baig reflects, “but also to reach those around us, creating a positive halo effect that uplifts our loved ones & communities.”

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K+01 Life – Enhances cellular health, reduces chronic disease risk, and supports peak vitality.

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K+02 Immune – Bolsters the immune system, combats inflammation, and strengthens resistance to illness.

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K+03 Cell – Facilitates deep cellular detox, encouraging regeneration and removal of damaged cells.

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K+04 Beauty – Targets skin cell renewal, collagen production, and

CEO WEEKLY UAE - EXCLUSIVE INTERVIEW

telomere protection for youthful skin.

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K+05 Luminous – Hydrates and protects skin from environmental damage while promoting a radiant glow.

Each formula is delivered in a portable 15mL sachet, allowing busy professionals and frequent travelers to integrate Swisskern into their day without interruption. This effortless usability is part of the brand’s DNA,wellness that adapts to the individual, not the other way around.

As Baig puts it:

“Don’t wait until something breaks to care about your health.

Invest in your biology the same way you invest in your ambition, & watch what happens.”

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Beyond Supplements – Designing the Future of Preventive Health

a long-term vision to place cellular wellness at the forefront of global health conversations.

Swisskern’s ambitions extend beyond supplementation. The brand is already in discussions with world-leading hotels and wellness sanctuaries to integrate Swiss-designed colon and longevity therapies into their spa programs.

A flagship Longevity Sanctuary is also in the works, where visitors can undergo diagnostics-driven wellness programs tailored to their unique biological profiles.

With its fusion of cutting-edge science, elegant design, and strategic partnerships, Swisskern is poised to become more than a supplement brand. It is shaping up to be a global movement in longevity and cellular wellness.

Even the travel industry is on Baig’s radar. He envisions Swisskern elevating in-flight experiences with targeted supplementation — K+05 Luminous for hydration during long-haul flights, or K+01 Life to combat fatigue and support recovery upon arrival.

A Legacy in the Making For Baig, Swisskern was born from deeply personal experiences that underscored the transformative power of health. The company’s growth is not driven by trends but by

In a wellness market crowded with promises, Swisskern stands as a true revolution,marrying uncompromising science with the elegance of Swiss design to deliver results that begin where it matters most: at the cellular level. For women who balance ambition with self-care, who lead with both intellect and intuition, and who demand that their health investments work as hard as they do, Swisskern offers more than supplementation,it offers a future of vitality, resilience, and radiance.

This is wellness without compromise, longevity with intention, and a daily reminder that the most powerful thing you can wear is your health, glowing from the inside out.

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CEO WEEKLY UAE - TRENDS

CEO AESTHETIC: WHY STYLE, SPACE, AND STORYTELLING NOW MATTER MORE THAN EVER

The Aesthetic Advantage The boardroom is no longer defined by rigid suits and cold corporate spaces. Today’s women leaders are rewriting the rules of influence — not only through strategy and performance but also through aesthetic storytelling. From the way they dress to how they design their office spaces, to the tone of their brand visuals, the modern CEO is curating a full experience of leadership.

This isn’t about vanity — it’s about vision. In a digital-first world, where perception can shape opportunity, aesthetics has become a business currency.

Recent research by Sprout Social reveals that 80%

of consumers are more likely to trust a brand with cohesive, aesthetically pleasing visuals.

This applies not only to logos and websites but also to the leaders themselves — their personal style, workspace design, and social media presence form an extension of their credibility.

Role — Power Dressing 2.0

In Dubai, where global business intersects with culture and luxury, women entrepreneurs are embracing this CEO aesthetic as both an identity and a strategy.

It’s polished but personal, bold but rooted in authenticity.

Wardrobe as branding: From monochrome ensembles that signal discipline to statement accessories that reflect cultural roots, CEOs are crafting visual narratives through their style.

Dressing the

The days of boxy blazers and neutral palettes as the only “power dressing” option are over. Today’s female leaders are using fashion as a language — expressing confidence, creativity, and individuality.

Local-meets global fashion: In Dubai, women often pair regional designers with international pieces, creating a fusion that’s sophisticated yet globally relevant.

Sustainability meets elegance: More women are shifting towards conscious fashion — supporting slow fashion brands, upcycling, and promoting sustainable luxury.

A 2025 Dubai Business Style Report notes that 70% of female executives in the UAE consider personal style a key factor in brand perception. This isn’t about following trends,

CEO WEEKLY UAE - TRENDS

but rather about using clothing as a medium of storytelling — signaling not just success, but values.

As one prominent founder puts it: “When I walk into a meeting, my style speaks before I do. It’s not about impressing — it’s about expressing who I am and what I stand for.”

Workspaces That Inspire — The CEO’s Canvas It’s not just what leaders wear — it’s also where they work. Workspaces are becoming the new business cards. A thoughtfully designed office or studio can communicate brand ethos more powerfully than a pitch deck.

Minimalist but meaningful: Women-led businesses are moving away from sterile cubicles toward spaces that feel curated — warm lighting, curated art, greenery, and statement furniture.

Brand storytelling through interiors: For example, a wellness entrepreneur might use calming neutrals and organic textures to reflect her mission, while a tech founder may lean into sleek, futuristic design elements.

Hybrid spaces: With the rise of content creation, many women leaders are designing workspaces that double as content studios — Instagram-worthy corners that align with their digital brand image.

According to a 2024 study by Forbes Insights, companies with visually engaging office spaces see a 25% boost in employee creativity and collaboration. But for women leaders, it’s also about presence. A well-designed space signals intention and inspires both teams and clients.

Storytelling as Strategy At the core of the CEO aesthetic is storytelling — the ability to create a narrative that connects style, space, and leadership into one cohesive identity.

Digital storytelling: On Instagram and LinkedIn, women CEOs are showcasing not just their work, but how they work. This behind-thescenes storytelling builds trust and relatability.

Visual storytelling: From color palettes to typography, leaders are ensuring that their personal brand and company brand speak the same language.

Cultural resonance: Many female founders in Dubai are blending their cultural heritage into their aesthetic — using regional design elements, Arabic calligraphy, or traditional fabrics to create a brand story that feels rooted yet modern.

This evolution of leadership — where success is not only measured by numbers but also by narrative — is particularly resonant for women.

It’s a way to reclaim the image of power, not as something rigid or masculine, but as something personal, graceful, and magnetic.

The Psychology Aesthetics in Leadership

of

Why does aesthetic matter so much today? The answer lies in psychology. Humans are visual beings — research consistently shows that first impressions are formed within seven seconds, and 55% of that impression comes from appearance alone. For women leaders in particular, aesthetic becomes a form of unspoken communication.

When a CEO steps into a room, her style and space immediately project cues about confidence, values, and credibility. This isn’t simply fashion or interior design; it’s the science of embodied cognition — the idea that our en-

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vironment and presentation shape both how others perceive us and how we perceive ourselves.

A CEO dressed in structured elegance may feel more authoritative, just as an office infused with natural light and cultural accents may foster openness and innovation. Aesthetic becomes not just an outward signal but an inward catalyst, reinforcing leadership identity.

Beyond Fashion: The Rise of Sensory Branding The CEO aesthetic now extends beyond visual storytelling into the full sensory experience.

Leaders are increasingly aware that smell, sound, and even touch play roles in shaping brand perception.

Signature scents: Some executives curate office fragrances — from subtle oud to fresh citrus — that align with their brand identity. Scents have been shown to enhance memory recall, ensuring meetings linger in the minds of clients.

Soundscapes: Background music in reception areas, or the absence of it, sets a tone.

A wellness leader may choose calming instrumentals, while a fintech founder may favor futuristic electronic beats.

Textures: From fabrics in clothing to materials in office furnishings,

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tactile choices reinforce brand values — velvet chairs for opulence, reclaimed wood for sustainability, stainless steel for precision.

This multisensory approach elevates aesthetic from surface-level polish to immersive storytelling.

Digital Presence: Runway

The

New

In 2025, the CEO’s most visible stage is not a conference hall — it’s the digital feed. Instagram, LinkedIn, and TikTok have become storytelling platforms where leaders craft their aesthetic daily.

Micro-moments: Behind-thescenes posts of morning routines, workspace details, or travel outfits add relatability while reinforcing identity.

Curated feeds: Color palettes, photography styles, and tone of captions align with the leader’s overall aesthetic. A muted, earthy grid signals sustainability; a bold, high-contrast feed projects innovation.

Video presence: From keynote highlights to casual reels, video content allows style, voice, and space to merge into one seamless expression.

In Dubai, where entrepreneurs and executives often hold dual roles as cultural ambassadors, digital aesthetics extend influence beyond business — shaping how the city itself is perceived globally.

The CEO Aesthetic in Industry Contexts Different industries adapt the aesthetic in unique ways, but the underlying principle remains the same: align presentation with purpose.

Luxury and Fashion: Here, the leader often becomes the face of the brand. Their wardrobe and interiors embody aspirational values. A luxury jewelry founder, for example, might opt for jewel-toned interiors and

couture gowns at public events.

Technology: Minimalist attire, functional yet sleek office design, and futuristic visuals dominate. The aesthetic signals innovation and forward-thinking.

Wellness: CEOs embrace fluid silhouettes, calming colors, and biophilic design in workspaces. The aesthetic itself becomes part of the brand promise of wellbeing.

Finance: Here, subtle luxury is key — fine tailoring, muted tones, and polished offices that project security and authority while avoiding excess.

By aligning aesthetic choices with industry expectations while adding personal expression, women leaders create authenticity that resonates.

Challenges and Criticisms Of course, the rise of the CEO aesthetic is not without its critiques.

Some argue that emphasizing style risks overshadowing substance, or that it adds additional pressure on women leaders already navigating systemic challenges.

However, many executives push back against this narrative, reframing aesthetic as agency. For decades, women in leadership were judged harshly no matter how they presented themselves — too masculine, too feminine, too modest, too bold. Today, reclaiming aesthetic on their own terms becomes an act of empowerment.

The key distinction: aesthetic is not replacing competence but complementing it. It’s the packaging of vision, not the vision itself.

The Future: Where CEO Aesthetics is Heading Looking ahead, the CEO aesthetic will only become more central to leadership identity. Several trends point to its evolution: Sustainability as Status: Leaders will increasingly choose eco-conscious

wardrobes and offices, where sustainable choices themselves become aesthetic markers of credibility.

AI-Enhanced Personal Branding: From AI-driven wardrobe styling to augmented reality office tours, technology will deepen how leaders curate their presence.

Metaverse Presence: As business expands into virtual worlds, CEO aesthetics will extend into avatars, digital spaces, and immersive storytelling.

Hyper-Personalization: More leaders will craft micro-aesthetics — unique visual cues, signature colors, or personal logos — that instantly signal their identity across platforms.

The message is clear: as business becomes more digital and global, aesthetic will grow from an advantage to an expectation.

Editorial Reflection The modern CEO is no longer defined solely by balance sheets or boardroom strategies. She is a curator of experiences, weaving style, space, and storytelling into a leadership identity that resonates across cultures and screens.

In Dubai and beyond, women are at the forefront of this shift — not as participants in a trend, but as visionaries redefining what leadership looks like.

The CEO aesthetic is not about vanity; it is about legacy. When the story of 21st-century leadership is written, it will not only include what women achieved but also how they made people feel in their presence — inspired, engaged, and transformed.

As one Emirati entrepreneur perfectly summarized:

“Aesthetic is not about being seen. It’s about being remembered.”

CEO WEEKLY UAE - THE POWER CIRCLE OF 100

Hana Al Rostamani

Group CEO, First Abu Dhabi Bank (FAB) Driving sustainable growth and shaping the UAE’s global banking leadership

Hana Al Rostamani’s career with First Abu Dhabi Bank spans over two decades, marked by steady progression, strategic foresight, and a commitment to transformation. Appointed Group CEO in 2021, she leads the UAE’s largest bank by assets, steering it through a period of exceptional growth and innovation.

Under her leadership, FAB recorded $3.5 billion in net profits in the first nine months of 2024 and achieved $334.8 billion in total assets, reinforcing its position as a financial powerhouse in the region. Her vision blends

disciplined growth with diversification, ensuring the bank remains resilient while expanding into new markets and digital capabilities.

Championing the role of SMEs in the national economy, FAB issued $245 million in new financing to small and medium enterprises in Q3 2024 alone. Al Rostamani views SME support as a strategic imperative, strengthening the UAE’s innovation ecosystem and employment landscape.

Beyond FAB’s boardroom, Al Rostamani plays an influential role in shaping the global financial agenda.

She serves on multiple boards, including Buna — the Arab Monetary Fund’s cross-border payment system — the Institute of International Finance, the International Institute for Management Development, and the executive board of the U.S.-U.A.E. Business Council. She also chairs the Principals Group of the Net-Zero Banking Alliance and has previously led the Global Council on Clean Energy for the UN’s Sustainable Development Goals.

Her dedication to sustainable finance is central to her leadership.

By embedding ESG

principles across FAB’s operations, she is aligning the bank with the UAE’s net-zero ambitions and positioning it as a leader in green financing and clean energy investment.

Looking ahead, Al Rostamani’s strategy for FAB focuses on scaling international presence, accelerating digital transformation, and driving sustainability at every level of the business. For her, success is defined not only by robust financial results, but by the bank’s ability to generate lasting value for its customers, communities, and the planet.

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2

Raja Easa Al Gurg Chairperson, Easa Saleh Al Gurg Group

For more than six decades, the Easa Saleh Al Gurg Group (ESAG) has stood as one of the UAE’s most influential and diversified conglomerates. Established in 1960 by the late Easa Saleh Al Gurg, the Group has evolved into a powerhouse spanning industries from construction, retail, and industrial manufacturing to real estate, healthcare, and trading. Today, at the helm is Raja Easa Al Gurg, a trailblazing Emirati businesswoman whose leadership continues to expand the Group’s influence across the Middle East and beyond.

Headquartered in Dubai, ESAG’s reach extends through a portfolio of companies that operate across automotive, electronics, consumer goods, and industrial equipment. Its real estate arm, Easa Saleh Al Gurg Real Estate, has played a transformative role in shaping Dubai’s urban skyline, delivering landmark residential and commercial developments that blend functionality with modern design.

In healthcare, Al Gurg Healthcare has become a trusted name for the distribution of high-quality medical equipment and supplies, ensuring that hospitals, clinics, and medical facilities have access to world-class products and solutions.

Under Raja Easa Al Gurg’s leadership, the Group has maintained a strong commitment to sustainable business practices and corporate social responsibility. Environmental stewardship, climate-conscious operations, and community engagement are embedded in its ethos, aligning with the UAE’s vision for a sustainable future.

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Her Excellency Noura Al Kaabi

Minister of State, UAE Ministry of Foreign Affairs Her Excellency Noura bint Mohammed Al Kaabi is one of the UAE’s most prominent political leaders and business figures, known for her dynamic approach to cultural diplomacy, media development, and international relations. Appointed Minister of State at the Ministry of Foreign Affairs in February 2023, she plays a pivotal role in strengthening the UAE’s global partnerships and advancing its foreign policy objectives.

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Her Excellency Dr. Aisha Bin Bishr

Global Digital Magnate | Vice Chairwoman, Emaar Development Her Excellency Dr. Aisha Bint Buti Bin Bishr is one of the most influential figures in global digital transformation, renowned for her visionary leadership in building smarter, more connected cities. Since December 2020, she has served as Vice Chairwoman of Emaar Development’s Board, shaping the future of one of the UAE’s most iconic real estate companies.

Widely recognised as the first woman to lead a

global smart city transformation, Dr. Aisha was the Founding Director General of Smart Dubai, the government entity tasked

by His Highness Sheikh Mohammed bin Rashid Al Maktoum to drive Dubai’s city-wide digital evolution. Under her leadership, Smart Dubai introduced groundbreaking initiatives, including The Smart City Index, the first global benchmark for smart city implementation in collaboration with the ITU and the United Nations.

Previously, Al Kaabi served as Minister of Culture and Youth (2020–2023) and Minister of Culture and Knowledge Development (2017–2020), where she championed initiatives that positioned the UAE as a hub for creativity, cultural preservation, and youth empowerment. Her earlier role as Minister of State for Federal National Council Affairs(2016–2017) demonstrated her commitment to civic engagement and legislative collaboration.

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CEO WEEKLY UAE - THE POWER CIRCLE OF 100

5

Shaikha Khaled Al Bahar

Deputy Group CEO, National Bank of Kuwait (NBK Group) With more than three decades of banking and financial services experience, Shaikha Khaled Al Bahar has been a driving force behind the National Bank of Kuwait’s sustained growth and international expansion.

Appointed Deputy Group CEO in 2014, she leads a workforce of over 8,500 employees across multiple markets, steering the group’s operations with a strategic focus on innovation, efficiency, and sustainable profitability.

In the first nine months of 2023, NBK reported $1.5 billion in profits, a testament to the bank’s resilience and strong market positioning under her leadership. Al Bahar has played a pivotal role in enhancing NBK’s global footprint, overseeing subsidiaries in Europe, the Middle East, and North Africa. She serves as Chairperson of National Bank of Kuwait France S.A. and National Bank of Kuwait (Egypt), while also holding a board

seat at NBK (International) P.L.C. in the United Kingdom.

A champion of gender diversity in leadership, Al Bahar spearheaded NBK RISE, the group’s flagship global leadership program for women. Launched in October 2023, its inaugural batch trained 20 high-potential women for executive management and board-level positions, reinforcing her belief that diversity at the top drives stronger performance and innovation.

Her leadership style blends strategic foresight with operational discipline, ensuring that NBK not only delivers strong financial returns but also invests in talent, digital transformation, and sustainable banking practices. By cultivating leadership pipelines, modernising operations, and expanding global reach, Shaikha Khaled Al Bahar continues to shape the future of one of the Arab world’s most respected banking institutions.

CEO WEEKLY UAE -THE POWER CIRCLE OF 100

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H.E. Sheikha Dr. Denitsa Al Shanfari

Cultural Diplomat & Human Rights Advocate H.E. Sheikha Dr. Denitsa Al Shanfari is a trailblazer in diplomacy, cultural exchange, and human rights, celebrated for her commitment to empowering marginalized communities and advancing global dialogue. As the first Roma woman to serve in the Bulgarian Ministry of Foreign Affairs, she has broken barriers and inspired countless individuals through her leadership and advocacy.

Her diplomatic career has included serving as an advisor to the Bulgarian Prime Minister on ethnic and integration issues and as an expert advisor in the Consular Department of the Ministry of Foreign Affairs. These roles allowed her to influence policy, foster inclusion, and strengthen international relations.

A passionate champion for women’s empowerment, Dr. Al Shanfari uses her platform to challenge stereotypes, promote equality, and ensure women have access to opportunities in leadership, education, and media representation.

Her work for Roma rights has been equally impactful, driving initiatives to uplift marginalized communities and expand access to education and economic participation.

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Huda Kattan

Founder & Chairwoman, Huda Beauty Huda Kattan has redefined the global beauty industry, transforming from a makeup artist and blogger into one of the most influential entrepreneurs of her generation. Born in Oklahoma City to Iraqi parents, Kattan initially majored in finance at the University of Michigan–Dearborn before following her true passion for beauty. After training in Los Angeles and working with celebrity clients, she relocated to Dubai, where her journey as a beauty mogul began.

In 2010, she launched the Huda Beauty blog, offering makeup tutorials and tips. Just three years later, she turned her personal brand into a cosmetics empire, debuting her first product — a line of false eyelashes — through Sephora. The product’s overnight success, famously worn by Kim Kardashian, catapulted the brand into global recognition. Today, Huda Beauty offers a full range of products from foundations and lipsticks to eyeshadows and concealers, with distribution spanning the globe.

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Maryam Al Suwaidi

CEO, Securities and Commodities Authority (SCA), UAE

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Nora Al Matrooshi

First Emirati and Arab Woman Astronaut Nora Al Matrooshi has etched her name in history as the first Emirati and Arab woman astronaut, a symbol of the UAE’s growing presence in the global space sector. Selected in 2021 as part of the second batch of the UAE Astronaut Programme, she joined NASA’s Astronaut Candidate Class the same year. In 2024, she graduated from the programme and received her astronaut pin, officially qualifying for future space missions.

A mechanical engineering graduate from the United Arab Emirates University, with academic experience at Vaasa University of Applied Sciences in Finland, Al Matrooshi built a strong technical foundation in the energy sector. She worked as a piping engineer at the National Petroleum Construction Company, contributing to projects for ADNOC and Saudi Aramco, and later served as a Technical Specialist at ADNOC. Her leadership roles included three consecutive years as Vice President of the company’s Youth Council.

Maryam Al Suwaidi has built a remarkable career at the Securities and Commodities Authority, serving the organization since 2002 before being appointed CEO in October 2021. Her appointment marked a historic milestone as she became the first woman in the GCC to head a capital markets authority, a role in which she continues to shape the UAE’s financial landscape with innovation, transparency, and investor protection at the forefront.

Under her leadership, the SCA has introduced landmark initiatives to strengthen market infrastructure and investor confidence. In October 2024,

it granted National Bonds and Daman Investment the first licenses to operate an Endof-Service Benefits Savings Scheme in the UAE, enabling employees to invest their earned benefits, safeguard their rights, and grow their gratuities.

Her tenure has also been defined by efficiency and accountability. By December 2024, the SCA had processed 17,000 requests worth over $39.7 million to disburse unclaimed dividends to shareholders of public companies and dormant balances held by brokerage firms since launching the service in February 2024.

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Najla Al-Midfa

CEO, Sheraa – Sharjah Entrepreneurship Center Najla Al-Midfa is a leading voice in the UAE’s entrepreneurship ecosystem, dedicated to empowering the next generation of innovators and change-makers. As Chief Executive Officer of Sheraa – Sharjah Entrepreneurship Center, she leads a government-backed initiative that provides aspiring entrepreneurs with the tools, mentorship, and funding opportunities they need to turn ideas into thriving ventures.

Beyond Sheraa, Al-Midfa is the

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founder of Khayarat, a pioneering platform designed to help young Emiratis make informed career choices, bridging the gap between education and industry needs.

Her commitment to youth empowerment is matched by her extensive leadership roles across the region’s corporate and non-profit sectors.

She serves as a Board Member and Chairman of the Audit Committee at United Arab Bank, Vice-Chairman at Young Arab Leaders, and is a founding board member of Education for Employment UAE and Women Corporate Directors GCC. In each of these roles, Al-Midfa champions innovation, diversity, and sustainable economic growth.

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Raja Al Mazrouei

CEO, Etihad Credit Insurance (ECI)

Raja Al Mazrouei is leading Etihad Credit Insurance into a new era of strategic growth and regional collaboration. Appointed CEO in May 2023, she is steering the UAE’s federal export credit company to strengthen its role in supporting trade, investment, and economic diversification.

In October 2024, under her leadership, ECI signed two landmark Memorandums of Understanding with the Saudi EXIM Bank and Credit Oman, reinforcing regional cooperation in insurance and risk management. These agreements cover a broad spectrum of

services, including supply risk protection, export financing, debt sales, SME financing, corporate finance, and confirmation of letters of credit — initiatives that directly enhance trade resilience and market competitiveness.

Beyond her role at ECI, Al Mazrouei is an influential figure in the UAE’s financial and governance landscape. She serves on the boards of the Mohammed Bin Rashid School of Government, digital bank Zand, and Al Masraf, bringing her expertise in strategy, innovation, and leadership to diverse sectors.

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Tayba Al Hashemi CEO, ADNOC Offshore

Tayba Al Hashemi leads ADNOC Offshore, one of the world’s largest offshore hydrocarbon producers, overseeing operations across nine major fields. Appointed CEO in February 2023, she is driving the company’s transformation through innovation, operational excellence, and a strong commitment to sustainability.

Under

her

leadership,

ADNOC

Sheikha Bodour bint Sultan Al Qasimi is a visionary leader whose work spans education, cultural development, entrepreneurship, and global publishing.

Appointed Chairperson of the Board of Trustees and President of the American University of Sharjah in January 2023, she is driving the institution’s alignment with Sharjah’s socio-economic, innovation, and workforce priorities — marking a new chapter in the university’s history.

Beyond academia, Sheikha Bodour is a force in advancing Sharjah’s role as a hub for knowledge, investment, and creativity. She chairs the Sharjah Research, Technology and Inno-

vation Park, the Sharjah Investment and Development Authority, and the Sharjah Entrepreneurship Center (Sheraa).

She is also the Founder and CEO of Kalimat Group and the Kalimat Foundation, both dedicated to fostering literacy and access to books for children worldwide.

An influential figure in the publishing world, she has served as Chairperson of the Sharjah Book Authority, Founder of the Emirates Publishers Association, Founder of the UAE Board on Books for Young People, and as President of the International Publishers Association, where she championed diversity, freedom to publish, and market access for underrepresented voices.

Offshore is deploying advanced technologies and artificial intelligence to optimise production and efficiency. A cornerstone initiative is the $3.8 billion electrification megaproject, designed to cut the company’s carbon footprint by up to 50% — a landmark step towards the UAE’s net-zero ambitions.

Al Hashemi brings deep industry exper-

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Sheikha Bodour bint Sultan bin Mohammed Al Qasimi

President, American University of Sharjah

tise to the role, having previously served as CEO of ADNOC Sour Gas and CEO of Al Yasat Petroleum. Across her career, she has been recognised for fostering cross-sector collaboration, enhancing operational safety, and integrating sustainable practices into core business strategies.

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Kanwal Adnan

Redefining Real Estate with Faith, Elegance, and Vision

In Dubai’s highly competitive property market, where bold personalities and sharp strategies dominate, Kanwal Adnan stands out as a hijabi woman who has carved her own space with both grace and grit. From Karachi to Dubai, her story is not only about entering a male-driven industry, but about excelling in it — while staying true to her identity as a woman of faith, a mother, and a leader.

Kanwal’s foray into real estate began in 2008 as a personal investment, but quickly evolved into a passion for building long-term value and guiding others through Dubai’s dynamic property landscape. She proved that expertise is not bound by stereotypes.

While others underestimated her, she used her sharp instincts, consistency, and client-first approach to establish a reputation for integrity and professionalism. Her success reflects not just numbers on paper, but trust earned through every interaction.

What truly distinguishes Kanwal is her ability to embody her values while breaking barriers. In an industry where image often overshadows authenticity, her modest persona as a hijabi becomes her strength. She shows that faith and ambition can walk hand in hand — that covering one’s head is no barrier to raising one’s voice, shaping markets, and leading with influence. Clients are drawn not just to her

business acumen, but to the elegance, reliability, and respect she brings into every deal.

Beyond transactions, Kanwal uses her social media presence to share her journey with transparency — from balancing family life with career demands, to navigating challenges with resilience. Her openness has made her a role model for countless women, especially homemakers and mothers, who see in her a reminder that their dreams are valid and achievable. Through her platform, she is quietly rewriting what leadership looks like for Muslim women in the region.

Kanwal’s resilience also shines through during challenging times in the market. Real estate is known for its highs and lows,

but her ability to stay consistent, adapt to change, and keep her clients’ trust has been central to her growth. Instead of being discouraged by uncertainty, she treats it as an opportunity to learn, re-strategize, and return stronger — a mindset that reflects her deep faith and unwavering belief in perseverance.

Her journey also speaks to the balance between ambition and authenticity. Kanwal doesn’t believe in success at the expense of one’s values or family; instead, she has built a career model that embraces both. Her life proves that one can be ambitious without compromise, that motherhood and entrepreneurship can coexist beautifully, and that modesty is not a limitation but a source of power.

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Khadija Chahmoud

Weaving Stories, Culture, and Strategy in Dubai’s Creative Scene In a city where innovation meets tradition, Moroccan entrepreneur Khadija Chahmoud has carved her space as a storyteller, cultural bridge, and business leader. Based in Dubai, she is the Founder of Mama Jamila, a cloud kitchen that brings the warmth of Moroccan cuisine to the UAE, and the Founder & Director of Brandy, a boutique social media agency dedicated to crafting storytelling-driven digital strategies for brands across sectors.

With a career spanning over five years in content creation and communications, Khadija has become known for blending lifestyle, music, and emotion into narratives that resonate deeply with audiences.

Her creative journey is proof of how authenticity and cultural richness can fuel virality—her growing community across Instagram and other platforms has engaged with her work in ways that transcend borders, with several videos going viral and sparking partnerships both regionally and internationally. Through Mama Jamila, Khadija connects people to the soulful flavors of Morocco, creating not just food but an experience that celebrates identity, memory, and togetherness. At the same time, with Brandy, she steps into the role of strategist and leader, steer-

ing campaigns that combine digital innovation with meaningful impact.

The agency’s philosophy is rooted in transparency, diversity, and sustainability, offering services from PR and influencer management to creative branding, digital insights, and government communications.

For Khadija, content is never just about visibility—it’s about connection. Her work embodies a new wave of women leaders in the UAE who are multifaceted, future-facing, and unapologetically bold. Whether she is cooking up a taste of home or shaping digital narratives for brands, she brings the same clarity of purpose: to inspire, to empower, and to leave a mark that is both creative and impactful.

As she continues to expand her influence and ventures, Khadija Chahmoud stands as a powerful example of how women in the region are reimagining leadership—not as a singular role, but as a dynamic blend of creativity, culture, and strategy.

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Shaista Asif

Cofounder & Group CEO, PureHealth Holding Shaista Asif has been at the forefront of transforming healthcare in the UAE and beyond. Cofounding PureHealth in 2006, she became Group COO in 2010 and stepped into her current role as Group CEO in December 2023. Under her leadership, the company has accelerated its growth trajectory, reporting $5.2 billion in revenues and $13.2 billion in total assets in the first nine months of 2024.

PureHealth’s portfolio spans over 100 hospitals, 300 clinics, 60 pharmacies, and 143 laboratories, making it one of the largest integrated healthcare networks in the region. In October 2024, the company launched a platform bridging remote and in-hospital services, enhancing patient accessibility and care continuity. Expanding internationally, PureHealth acquired a majority stake in Greece’s Hellenic Healthcare Group in January 2025, at an enterprise value of $2.3 billion — a strategic move reinforcing its vision of shaping the future of healthcare globally.

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Henadi Al-Saleh Chairperson, Agility

Henadi Al-Saleh has been instrumental in shaping Agility into a global logistics powerhouse. Joining the company in 2007 to lead investor relations, financial planning, and analysis, she brought a strategic vision that culminated in her appointment as Chairperson in 2014. Today, Agility operates across six continents, employing over 65,000 people and driving growth through a blend of operational excellence and bold acquisitions.

In the first nine months of 2024, the company generated $3.7 billion in revenues and reported $13.3 billion in assets. Key milestones under Al-Saleh’s leadership include the January 2024 acquisition by subsidiary Menzies Aviation of a 50% stake in Jardine Aviation Services Group in Hong Kong, and the May 2024 listing of Agility Global on the Abu Dhabi Securities Exchange — moves that have reinforced the group’s international presence and market strength.

Beyond her role at Agility, Al-Saleh serves as a board member at GWC and is part of the Global Board of Advisors of the U.S.-based Council on Foreign Relations, reflecting her influence in shaping global business and policy conversations.

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Miriem Bensalah Chaqroun

Vice-Chair & CEO, Les Eaux Minérales d’Oulmès (LEMO); Director & Administrator, Holmarcom Group Miriem Bensalah Chaqroun has been a prominent force in Morocco’s business landscape for over three decades. She joined Holmarcom Group in 1989, rising to her current leadership role at Les Eaux Minérales d’Oulmès in 2010. Under her guidance, LEMO has built a robust presence with 12 distribution centers serving 120,000 points of sale, generating $230 million in revenues in the first nine months of 2024.

Holmarcom Group, active across five African countries, operates in finance, agro-industry, logistics, and real estate, with Chaqroun playing a pivotal role in steering its growth and diversification. Her leadership

is rooted in a blend of operational excellence and a forward-looking approach to sustainability and innovation.

Internationally recognized, Chaqroun was appointed by the UN Secretary-General to the Global Investors for Sustainable Development Alliance. She also serves on the board of Renault Group, is a trustee at Al Akhawayn University in Ifrane, and is an international advisory board member at IE University in Madrid. Her influence extends beyond corporate performance, shaping both the Moroccan and African business narrative on a global stage.

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Reema Al Khatib She Who Roared

In the world of fashion, some brands whisper, some sparkle, and a rare few roar. Tigre Rosa, the luxury footwear label founded by Reema Al Khatib, belongs firmly to the latter. Fierce, flamboyant, and empowered in her femininity, Tigre Rosa is more than a brand, it is a declaration. Each pair of heels is crafted as a symbol of strength, confidence, and femininity, embodying the essence of women.

Reema’s own journey mirrors the spirit of her brand. A graduate of The American University in Dubai with a degree in Marketing, she could have settled in her father’s multi-companies. Instead, her relentless pursuit of self-expression led her into the world of fashion design, where she sharpened not only her craft but also her creative vision. With courage as her compass, she broke away from convention and launched Tigre Rosa, turning an idea into an international label that now represents what she calls “meaningful luxury.”

“Fashion is not a statement, it is empowerment.”

Reema is bold in her philosophy: shoes are not accessories, they are extensions of identity.

Her designs carry a mission to inspire women to stand taller, walk bolder, and embrace their power.

This belief is etched into the DNA of Tigre Rosa, from its architectural silhouettes to the materials and symbols chosen with intention.

At the heart of her design language lies her fascination with natural stones.

Reema saw what jewelry lovers already knew— that stones carry energy, resonance, and story and asked: Why shouldn’t the shoes we walk in hold that same power?

Thus, Tigre Rosa’s heels feature stones like Tiger’s Eye for resilience, Blue Tiger’s Eye for strength, and the dazzling Clear Quartz, revered as the “Divine Feminine,” for alignment and amplified purpose.

One of her most iconic creations, the Martina Bow heel, is not just footwear but an art. With a clear quartz crystal embedded into the heel’s structure, it radiates a message of confidence and clarity. It is, in Reema’s words, “a reminder that every step a woman takes should be rooted in her own strength and intention.”

From Spark to Signature

Before founding Tigre Rosa, Reema worked in her family’s lighting, fire safety, and firefighting business. But she aimed to work in what she dreamt for so long.

Studying fashion design at ESMOD Dubai was the turning point.

The sketches she created weren’t just style statements; they carried emotion, symbolism, and narrative. These became the seeds of Tigre Rosa, a brand born not out of commercial ambition alone, but from an unyielding desire to merge beauty with meaning.

Reema’s vision never wavered. “Passion starts the journey, but commitment and consistency build it,” she says. This conviction not only carried her forward but also built a brand that now resonates with women across the UAE, Europe, and beyond.

The Roar of a Brand Tigre Rosa is for the fierce.

It is designed for women who lead with purpose entrepreneurs, artists, executives, dreamers— who see fashion as more than aesthetics. Each pair is handmade in Italy by skilled artisans, blending centuries-old craftsmanship with Reema’s bold design philosophy. But the true luxury lies not just in the stitching or the silhouette, but in the soul embedded within. Reema calls this approach “meaningful luxury.” It is an ethos that values intention over volume,

timelessness over trends, and connection over consumption. Every Tigre Rosa collection is released in curated batches, ensuring each piece carries the weight of care and authenticity. In an industry notorious for speed and disposability, Reema is definitely building her empire with patience, detail, and fire.

The Woman Behind the Roar What makes Reema Al Khatib stand out is not just her designs, but the fearless audacity of her perspective. She is bold, flamboyant, and unafraid to weave her personal philosophy into her brand. Tigre Rosa, she insists, is not just about shoes, it’s about storytelling, about energy, about creating artifacts of power. “I’m constantly inspired by the women around me,” she says.

“They balance careers, families, and ambitions with grace. My designs are meant to meet them there, not just to look good, but to remind them of who they are.” In many ways, Tigre Rosa is Reema herself, layered, complex, elegant yet untamed. She has taken the fierce symbolism of the tiger and fused it with the delicate elegance of the rose, creating a brand that embodies duality: strength and softness, resilience and beauty, power and grace.

Looking Ahead The roar of Tigre Rosa is only growing louder.

With international popups, collaborations, and a global clientele, the brand is fast cementing its place in the luxury fashion landscape. But Reema’s vision extends beyond footwear, she is already sketching the foundations of Tigre Rosa as a full lifestyle brand, where every product carries the same intention, craftsmanship, and soul.

Her influence is also expanding into the cultural space. Reema sees Tigre Rosa as a platform to redefine modern femininity, not just through design, but through conversation and community. By collaborating with women leaders across industries, she is creating a dialogue where fashion is not isolated from life, it is part of it, reflecting resilience, creativity, and ambition.

For Reema Al Khatib, every heel designed is not simply a fashion item, it is a call to action. To walk with clarity. To claim one’s presence. To embrace femininity as power. And in doing so, she reminds us that luxury is not about excess, but about meaning.

Reema has proven herself not only as a designer but as a voice for women who lead. Through Tigre Rosa, she has created more than a label, she has sparked a movement.

And perhaps nothing captures her essence more than the line that now defines her brand and her story:

Reema Al Khatib: She Who Roared.

From Corporate Leadership to Conscious Entrepreneurship Layla’s journey into entrepreneurship was not an accident but an evolution. With a strong foundation in oil and gas, where she spent six years honing her strategic, operational, and leadership skills, Layla later transitioned to the non-profit sector, serving as Programs Director at the Special Olympics. There, she worked on initiatives that created opportunities for individuals with intellectual disabilities — a role that shaped her belief in inclusive leadership and impact-driven work.

This multifaceted background gave her more than just professional expertise; it gave her perspective. “Corporate life taught me discipline and structure, while the non-profit world taught me empathy and community,” she reflects. Together, these experiences laid the foundation for the kind of entrepreneur she would become — one who builds businesses with both rigor and responsibility.

Building Boho: A Brand with Heart In 2019, Layla founded Boho Salon, a boutique hair and beauty establishment that would go on to redefine the salon experience in Dubai and Abu Dhabi. Boho is more than a salon — it is a phi-

losophy. With toxin-free, cruelty-free products and a strong commitment to eco-friendly practices, Layla envisioned a space that empowered clients to feel beautiful while being mindful of their health and the environment.

Under her leadership, Boho has grown into a fast-expanding salon brand celebrated for its inclusive culture, ethical practices, and premium yet approachable services.

For Layla, the success of Boho lies not only in its business growth but in the positive community impact it fosters. “Beauty should never come at the cost of well-being — whether it’s our clients, our team, or the planet,” she explains.

FRQNCY: Innovation at the Roots Never one to stop at success, Layla launched FRQNCY in 2024 — a bold new boutique salon concept that merges hair artistry with energy healing. Built on the belief that true transformation starts at the roots, FRQNCY is a testament to Layla’s ability to see beyond trends and into cultural shifts. This pioneering approach has positioned FRQNCY as not just another salon, but a movement in holistic beauty and wellness. “The future of beauty isn’t only about appearance,” Layla notes. “It’s about how we feel, how we connect with ourselves, and how we nurture our energy.”

SAGE: Mentorship for

the Next Generation Beyond her ventures in beauty, Layla is the Founder of SAGE, a business management and mentorship company designed to support service-based entrepreneurs.

Through SAGE, she provides practical guidance on operational structure, financial clarity, marketing systems, and — perhaps most importantly — leadership accountability.

Her mentorship is deeply human. Layla speaks openly about the often-unseen struggles of entrepreneurship — from pricing psychology and delegation to the complexities of team dynamics. “So many entrepreneurs are told to chase the dream,” she says.

“But what they’re not told is how to sustain it — emotionally, financially, and operationally.

That’s where I come in.”

Through SAGE, Layla is shaping a new generation of leaders who are not only profit-focused but purpose-driven, equipped with the tools to build businesses that are resilient, sustainable, and impactful.

The Human Side of Leadership Layla’s influence extends far beyond boardrooms and beauty chairs. As a content creator and speaker, she shares her insights with a growing audience online, pulling back the curtain on what it truly means to lead.

Known for her direct

yet deeply empathetic approach, she combines strategic intelligence with emotional awareness — making her mentorship both practical and transformative. Her ability to balance analysis with authenticity is what makes her leadership style magnetic. Layla is not afraid to speak about failures as much as successes, nor to highlight the human side of entrepreneurship. In doing so, she resonates with women who want to lead boldly without losing their sense of self.

Redefining Success for Arab Women in Business For Layla, success is not measured by the number of branches or revenue milestones — though she has many. Instead, success lies in building systems, communities, and legacies that last.

She believes Arab women in business are uniquely positioned to bring empathy, resilience, and innovation into leadership, and she wants her own journey to serve as proof.

Her clients and mentees describe her as people-centric, solutions-driven, and visionary, with an inclusive leadership style that uplifts not only her teams but also the wider community. Through Boho, FRQNCY, and SAGE, Layla has demonstrated that leadership can be bold yet compassionate, strategic yet human, innovative yet grounded in values.

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Layla Al-Hajjaj

Redefining Leadership in the Beauty Industry with Purpose, Strategy, and Heart

In the UAE’s dynamic beauty and wellness landscape, few names capture the essence of purpose-driven leadership quite like Layla Al-Hajjaj. A Saudi entrepreneur, business mentor, and content creator, Layla has carved a unique space where strategy meets soul — blending entrepreneurial ambition with conscious leadership, sustainability, and community impact.

Today, she is not only building thriving salons but also building legacies that inspire the next generation of Arab women in business.

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Dr Elham Chehaimi Driving Sustainability and Growth in the Arab World

Inclusive

In an era where the Arab region stands at a crossroads between rapid development and the urgent need for sustainable transformation, Dr. Elham Chehaimi has emerged as one of the most influential voices shaping its future.

A strategist, advisor, and thought leader, she brings more than 15 years of expertise in public policy, sustainability, corporate social responsibility, and innovation in governance to the forefront of regional progress.As Managing Partner of the MEA CSO Network and Action Learning Leader at GovCampus, Dr. Chehaimi plays a pivotal role in uniting Chief Sustainability Officers and senior executives across the Middle East and Africa. Under her leadership, the CSO Network has become a catalyst for bold initiatives in climate resilience, green economy adoption, and transformative ESG practices— pushing sustainability from the margins of conversation to the center of strategic decision-making.

Her professional journey spans a rare breadth of disciplines, positioning her at the nexus of sustainability and global governance. From impact strategy and diplomacy to the ethics of AI, negotiation, and international affairs, Dr. Chehaimi is uniquely equipped to address the region’s most complex challenges. Through her advisory roles with governments, corporations, and international organizations, she has helped design frameworks that are not only visionary but also actionable, ensuring long-term impact. With her work, Dr. Elham Chehaimi continues to redefine what it means to lead in the 21st century: not by following trends, but by setting the agenda for a more resilient, inclusive, and sustainable future.

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Galiya Kerimkulova Building Futures, Empowering Voices

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Sofia Ibrahim

Shaping Stories with Purpose Sofia Ibrahim, philanthropist and Founder & Creative Head of SH Entertainment and PR, has carved a distinctive space in the world of events and brand engagement. Known for her ability to blend creativity with meaningful storytelling, she brings together innovation and impact in every project she undertakes.

For Sofia, entertainment is not just about glamour — it is about weaving narratives that empower voices, celebrate diversity, and create lasting connections.

Her leadership has positioned SH Entertainment and PR as a trusted name, where brands and individuals find more than promotion; they discover platforms for influence and transformation. As a distinguished PR partner for Emirati Women’s Day, Sofia reflects the very essence of the occasion — celebrating resilience, leadership, and vision. With a sharp creative instinct and a deep commitment to purposeful work, she continues to redefine how events and brand engagement shape culture in the region. Sofia’s story is not just about building a business, but about shaping experiences that inspire meaningful change.

In Dubai, where ambition and innovation define the city’s rhythm, Galiya Kerimkulova has created a distinctive path as both a business leader and cultural entrepreneur. She is the founder of DGS Real Estate and Bellcanto Vocal Studio, two ventures that reflect different sides of her vision yet are united by one purpose: to empower, create, and inspire.

As CEO of DGS Real Estate, Galiya leads a dynamic brokerage specializing in premium properties and tailored investments. For her, real estate is not just about transactions—it is about building stability, legacy, and financial freedom.

“Every investment tells a story,” she notes, emphasizing her belief

in purposeful growth.

Balancing commerce with creativity, she also established Bellcanto Vocal Studio, a luxury space for music and self-expression. Here, she champions the idea that every voice has power, helping individuals embrace confidence and authenticity through artistry.

Galiya’s dual ventures embody her conviction that leadership is not one-dimensional—it is about weaving together strategy and creativity. By shaping Dubai’s real estate future while nurturing voices through music, she is redefining what it means to be a modern woman entrepreneur: ambitious, authentic, and deeply inspiring.

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Hind Bahwan

Founder & Chairperson, Hind Bahwan Group

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Salwa Idrissi Akhannouch Founder & CEO, AKSAL Holding Salwa Idrissi Akhannouch has transformed Morocco’s retail and luxury landscape through vision, ambition, and strategic partnerships.

Beginning her entrepreneurial journey in 1994 with Espacia, a small distribution business, she went on to establish AKSAL Holding in 2004. Today, the group spans retail, developments, malls, digital, luxury, and cosmetics, cementing its position as a leader in the Moroccan and regional markets.

AKSAL Holding is synonymous with bringing global luxury to Morocco.

Through franchise agreements with world-renowned

brands such as Fendi, Gucci, Off-White, and Balenciaga, the group has elevated the country’s fashion and retail offerings. Its malls division is behind the iconic Morocco Mall, a landmark destination that redefined the shopping and lifestyle experience in the region.

Beyond commerce, Akhannouch’s influence extends into social impact and talent development through the AKSAL Foundation and AKSAL Academy, underscoring her commitment to nurturing future leaders and driving community empowerment.

Her leadership reflects a blend of business acumen and a deep-rooted dedication to shaping Morocco’s place on the global luxury map.

Hind Bahwan stands as one of Oman’s most influential business leaders, steering a diversified portfolio through the Hind Bahwan Group, which spans technology, energy and infrastructure, education, and lifestyle. The group’s 12 companies include BCT Consulting, FuelTrans, Al Khadra Partners, and the Bahwan International Institute of Technology — ventures that collectively drive innovation and economic growth in Oman and beyond.

As founder and chair of the Bahwan CyberTek Group, Bahwan has expanded her influence in the global tech arena.

In October 2024, BCT strengthened its inter-

national footprint by acquiring STOICS IT’s operations in Cyprus, the U.A.E., and India. Her strategic acumen was further recognized in November 2024 when she was appointed chairman of the Family Business Council Gulf, underscoring her leadership in advancing regional family enterprise governance.

Previously, Bahwan contributed her expertise as an advisory board member at Deutsche Bank and the Middle East Center at the London School of Economics. Her career reflects a commitment to innovation, cross-border growth, and shaping the Gulf’s business future through both corporate excellence and visionary leadership.

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Safa Peshimam Redefining Dubai’s Cultural Canvas

At just 23, Safa Peshimam has established herself as one of Dubai’s most dynamic cultural innovators.

A two-time world record holder, golden visa recipient, internationally awarded artist, and the visionary founder of Hayat Arts, she is reshaping the region’s creative identity.

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Dr. Mariam Shaikh Power With Purpose

With over three decades in education, Dr. Mariam Shaikh, Founder and CEO of MS Education Consultants FZ LLC, has become a leading voice in shaping the UAE’s academic landscape. Her journey, beginning in the early 80s with a nursery school in Dubai, has since evolved into a career spanning leadership roles in top institutions including the Canadian University of Dubai, Heriot-Watt University, and Amity University.

sities while championing inclusivity, notably by collaborating with UNHCR to secure scholarships for refugees. Her work has earned her numerous accolades, including the Top 100 Asia Women Power Leaders (2023) and the GCC Woman Leadership Award (2019). Recognized for her unwavering dedication, she continues to forge international partnerships, expand opportunities for students, and elevate education as a force for empowerment.

A visionary strategist, Dr. Mariam played a pivotal role in bringing international universities such as the University of New Brunswick to Dubai Knowledge Village, paving the way for the city to become a hub for global higher education. Today, through her consultancy, she guides students toward their dream univer-

For Dr. Mariam, Dubai has been more than a second home, it has been the stage for building a legacy of learning, leadership, and transformation. Her story is proof that education, when rooted in vision and purpose, can shape not just futures but entire societies.

Entirely self-taught, Safa’s rise has been as bold as her art. In less than two years, she has curated 21 high-profile events, seamlessly merging art exhibitions, fashion shows, festivals, and panel talks into immersive experiences that feel more like movements than gatherings.

Her platforms champion inclusivity, diversity, and the power of expression without borders, earning her recognition from royalty, cultural leaders, and international media alike.

With features in Vanity Fair, Cosmopolitan, Haute Bazaar, Gulf News, and more, and roles including Art Director at UNESCO, Safa Peshimam is more than an artist, she is a cultural architect shaping the UAE’s future creative renaissance.

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Kristina Tantsyura:

Guiding Global Visions in the Middle East

In the ever-evolving business landscape of Dubai, Kristina Tantsyura has carved out a reputation as one of the region’s most trusted advisors for companies seeking to enter and expand in the Middle East. As the Managing Partner and CEO of SKY Consulting Group, Kristina has spent over a decade helping international enterprises, especially Russian companies, establish themselves in the UAE’s dynamic ecosystem.

With her, challenges become opportunities, and complex processes transform into structured pathways to success.

A Journey Built on Global Expertise Kristina’s professional journey began in 1999, when she joined Mail.ru, a leading investment technology corporation. Over the years, she built an extensive career working with global powerhouses such as Siemens, HP, and CA Technologies, gaining experience in finance, law, marketing, and government relations. These formative years sharpened her ability to navigate corporate structures, international business demands, and regulatory frameworks — expertise she would later bring to her own entrepreneurial venture.

Her turning point came in 2011 when she ventured into the UAE, recognizing the need for reliable guidance for foreign companies entering the region. Identifying the gap in bridging global businesses with the UAE market, Kristina co-founded SKY Consulting Group, which today stands as a comprehensive business solutions powerhouse. The company offers end-to-end services in business relocation, registration, accounting, auditing, public relations, government relations, and event management, serving as a one-stop partner for businesses seeking growth in the Gulf.

SKY Consulting Group: Building a Gateway to Success Since its inception, SKY Consulting Group has fa-

cilitated the expansion of 200+ companies across the Middle East. Under Kristina’s leadership, the firm has become synonymous with precision, trust, and innovation. She describes her role simply yet powerfully: “I’m responsible for group strategy, VIP clients, new products, government affairs, and tax consulting.”

Her pragmatic approach ensures that companies not only enter the region but thrive within it. SKY Consulting Group’s services are designed to address every stage of business development — from financial management and compliance advisory to strategic consulting and market expansion. Kristina’s ability to combine financial clarity, regulatory insight, and strong networking gives her clients a clear edge in competitive markets.

Leadership Rooted in Vision and Empathy For Kristina, leadership is not only about expertise but also about trust.

“I actively build contacts at exhibitions and conferences, and many of my clients recommend me to their business partners.

Years of reputation help me constantly acquire new opportunities,” she shares.

What sets her apart is her ability to deeply understand client challenges, provide practical solutions, and reassure them that every problem has a resolution.

Her leadership style is collaborative, empowering her teams and clients

alike. Over the years, she has offered nearly 6,000 hours of consultations and successfully organized over 70 business programs for exhibitions and conferences. This consistency reflects her belief that effective leadership combines knowledge with empathy, strategy with care.

Facing Challenges with Resilience Kristina is candid about the unique difficulties that foreign companies encounter when entering the UAE market — from navigating banking systems and visa processes to adapting to the region’s distinct business pace.

While some businesses find these differences overwhelming, she views them as opportunities for adaptation and growth.

Her role, she explains, is not just to offer solutions but also to equip businesses with the resilience to thrive despite these hurdles.

Her own career is a mirror of that resilience. Moving from Russia to Dubai, building credibility in a new country, and establishing SKY Consulting Group as a trusted brand required not only expertise but also persistence and determination. For Kristina, every setback has been a lesson, and every challenge an invitation to innovate.

Recognitions and Influence Kristina’s impact has not gone unnoticed. She has been featured among the Top 50 Channel Chiefs in the Middle East and

named one of the 50 Most Influential Women in Dubai by Woman Entrepreneur magazine in 2023. As a regular columnist for Forbes, she extends her expertise to a global audience, shaping conversations around business strategy, entrepreneurship, and market entry in the Middle East.

Her influence, however, extends beyond accolades.

She has authored courses and webinars to empower businesses with the knowledge to navigate the region’s unique challenges. She is also a strong advocate for women in leadership, encouraging female entrepreneurs to embrace executive roles and build impactful ventures.

The Woman Behind the Leader While her professional accomplishments are vast, Kristina’s personal philosophy keeps her grounded.

“I am a constant source of inspiration for myself. I know how to find something inside me every time I run out of energy or ideas. And my youngest daughter is my main outlet, a source of happiness and mental balance,” she says with a smile. Outside of business, she finds joy in tennis, fashion, and image-making, passions that reflect her belief in living a balanced life. She is currently working on her book about the intricacies of doing business in the UAE — set to be published in Russian first, followed by an English edition — further extending her mission to guide entrepreneurs worldwide.

From Corporate Leadership to Conscious Entrepreneurship Malhi’s story began not in a boardroom, but on the frontlines of patient care.

Trained as a nurse, she quickly recognized that healthcare’s greatest obstacles were not just medical in nature they were systemic.

Long wait times, impersonal service, and inconsistent standards of care were daily realities for patients. These experiences planted the seed for what would become Malhi Healthcare Group: a healthcare organization designed to place the patient at the very center of every decision.

“When I was working as a nurse, I saw firsthand how people often felt lost in the system,” she reflects. “I wanted to create something that didn’t just treat conditions but treated people with dignity and compassion.”

The Birth of Malhi Healthcare Group Established in 2018, Malhi Healthcare Group began modestly, with a single facility focused on quality care and patient dignity. Rather than chasing rapid growth, Malhi prioritized building a culture of accountability and compassion, recruiting professionals who shared her values and shaping operations through patient feedback.

From these roots, the company has steadily expanded into a multi-faceted healthcare network that today serves a wide spectrum of needs. MHS provides corporate wellness programmes, patient management, medical tourism facilitation, insurance utilization services, and specialized clinical care.

Its approach is not about scaling for the sake of size, but about ensuring that every new service reflects its founding philosophy: care that is clinically excellent, accessible, and deeply humane.

A Model of Integrated Care What sets Malhi Healthcare Group apart is its integrated model of care. Patients are guided through the full continuum, from diagnosis and treatment to recovery and wellness support, by coordinated teams who communicate across departments and facilities. This model reduces inefficiencies, lowers patient stress, and improves outcomes. Global healthcare research supports the importance of this philosophy. Studies published in The Journal of the American Medical Association (JAMA) and reports from the World Health Organization highlight that integrated, continuous care leads to higher patient satisfaction, fewer hospital readmissions, and lower long-term costs.

By aligning with this evidence-based approach, MHS is not only addressing immediate patient needs but also positioning itself as a forward-looking healthcare provider in the region.

Strategic Positioning in Dubai Dubai has been central to MHS’s growth and identity. With its world-class infrastructure, global connectivity, and forward-looking healthcare policies, the city offers fertile ground for healthcare providers who aim to innovate and scale.

Malhi Healthcare Group leverages Dubai’s reputation as both a medical tourism destination and a regional hub for business and innovation to attract patients,

partners, and talent from across the Middle East and beyond.

For Malhi, being headquartered in Dubai is more than a geographic choice, it is a strategic advantage. The emirate’s multicultural population mirrors the diversity of patients MHS serves, while its regulatory and investment environment allows for agility and expansion. This positioning not only enables the company to address the needs of the UAE market but also makes it a launchpad for regional growth.

Innovation with Purpose Malhi is deeply committed to innovation, not as a buzzword, but as a tool for improving outcomes. “We believe that innovation is key to better patient care,” she emphasizes. “Whether it’s technology, new wellness programs, or insurance partnerships, our focus is always on what makes healthcare more effective and accessible.”

One of the company’s standout initiatives is its corporate wellness programme, designed to create healthier, more productive workplaces across the UAE. By equipping companies with resources to foster wellness culture, MHS addresses health not just at the individual level, but across communities and organizations.

Leadership Culture

Through

Behind MHS’s success lies a leadership style that blends clarity of purpose with people-first management. Malhi places strong emphasis on workplace culture, investing in staff training, collaboration, and leadership devel-

opment.

“I believe culture starts with clarity of purpose,” she says.

“When every team member understands our ‘why’, who we serve and what we stand for, their work becomes more meaningful.”

This philosophy ensures that whether it is a nurse, administrator, or specialist, each member of the MHS team contributes to the broader mission of patient-centered care.

Expanding Horizons With its foundations firmly set in the UAE, Malhi Healthcare Group is now preparing to expand across the Middle East, extending its model of integrated, human-centered care to new markets. This growth is not merely about geography but about influence, about reshaping the healthcare conversation in a region where demand is rapidly growing.

A Woman Leader for the Future Sarabjot Kaur Malhi’s journey exemplifies what Women Leaders 2025 is all about: bold leadership that combines vision with values, scale with service, and innovation with empathy. From her beginnings as a nurse to her current role as a healthcare entrepreneur, she has proven that systemic change begins with the courage to act differently.

As healthcare systems worldwide grapple with aging populations, rising costs, and uneven access, leaders like Malhi are not just filling gaps, they are building new models of care. Her work stands as a testament to the fact that in healthcare, as in leadership, the most powerful outcomes emerge when human dignity is placed at the center.

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Sarabjot Kaur Malhi:

Redefining Healthcare with Empathy and Innovation

In an industry often defined by complexity and systemic challenges, Sarabjot Kaur Malhi has carved out a leadership model rooted in empathy, innovation, and patient-first values. As the Founder and CEO of Malhi Healthcare Group (MHS), she represents a new generation of leaders who understand that healthcare must serve people, not just systems. Her journey from nursing professional to healthcare entrepreneur demonstrates how lived experience, when paired with vision and courage, can transform an entire industry.

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Ebru Pakcan

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Samia Bouazza

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Kami Viswanathan

Middle East and Africa Cluster and Banking Head, Citi bank

Group CEO & Managing Director, Multiply Group

President - Middle East, Indian Subcontinent and Africa, FedEx

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Sima Ganwani Ved

Founder & Chairwoman, Apparel Group

Elena Sorlini

Managing Director & CEO, Abu Dhabi Airport

Dalia Khorshid

Group CEO & Managing Director, Beltone Holding

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Suzanne Al Anani

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CEO, Dubai Aviation Engineering Projects (DAEP)

Managing Director & Group CEO, Aster DM Healthcare GCC

Alisha Moopen

Tayba Al Hashemi

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Raja Al Mazrouei

CEO, Etihad Credit Insurance (ECI)

Shazia Syed

General Manager — Unilever Arabia & Unilever Pakistan, Bangladesh, Arabia and Türkiye Personal Care Lead

CEO, ADNOC Offshore

Randa Sadik CEO, Arab Bank

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Karen Erinfolami Redefining Luxury Gifting Through Legacy and Elegance

In today’s fast-paced world, where convenience often overshadows meaning, Karen Erinfolami has carved out a rare space: one where luxury meets emotional connection, and gifting becomes an art form of legacy. As the Founder and CEO of KMB Designer, Karen has built more than a concierge brand — she has created a global standard for experiences that blend rarity, refinement, and resonance

CEO WEEKLY UAE -THE POWER CIRCLE OF 100

A Vision Rooted in Storytelling For Karen, gifting was never just about objects wrapped in ribbon.

It was about the stories they carry, the emotions they evoke, and the legacies they help preserve. With this philosophy, she launched KMB Designer, a boutique luxury gifting and concierge service catering to the world’s most discerning clientele — ultra-highnet-worth individuals across the UK, Gulf, and Africa.

to VIP event access.

•

Lifestyle management that ensures every touchpoint reflects precision and discretion.

Whether it is a handcrafted jewelry piece paired with a private yacht dinner or an exclusive invitation to an art show with a tailored memento, Karen’s expertise lies in weaving objects and experiences into one seamless memory.

Bridging Cultures and Markets

From rare jewelry and couture fashion pieces to bespoke lifestyle experiences, every detail curated under KMB Designer bears Karen’s hallmark: elegance with meaning. “Luxury is not only about exclusivity; it is about connection,” she often emphasizes.

That belief has allowed her to reframe gifting as a personal statement — one that is deeply intimate yet globally sophisticated.

What sets Karen apart is her ability to navigate cultural nuances with sensitivity and depth. With African heritage, a strong foothold in the UK, and an expanding presence in the Gulf, she brings a unique lens to luxury. Her work is not just about transactions but about resonance — ensuring that every curated experience feels authentic within the cultural context of the recipient.

Crafting Bespoke Experiences

This cross-continental vision has allowed her to collaborate with prestigious hotels, lifestyle brands, and global partners. It has also positioned KMB Designer as more than a brand: it is a trusted confidant for clients who expect discretion, rarity, and refinement in every engagement.

At KMB Designer, the offerings go far beyond gift boxes. Karen and her team specialize in: •

Curated gifting suites designed for royals, executives, and elite clients.

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Rare sourcing of jewelry, designer fashion, and collectible items.

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White-glove concierge services, from private shopping

Leadership with Purpose Karen’s leadership style reflects the duality of strategic foresight and personal warmth. In an industry often associated with exclusivity and distance, she brings

inclusivity and relatability. She champions women in entrepreneurship, often using her platform to encourage others to pursue bold visions with resilience and authenticity.

Her story is as much about business as it is about inspiration — showing that luxury, when rooted in meaning, can be both personal and powerful. She is not only redefining gifting for her clients but also reshaping how women-led brands can thrive in the global luxury ecosystem.

Elevating Luxury into Legacy What Karen Erinfolami has achieved through KMB Designer is a new chapter in modern concierge culture: one where luxury is more than a possession, it is an experience; more than a purchase, it is a legacy.

For her clients, every KMB Designer experience becomes a signature — a way to express gratitude, celebrate milestones, or honor traditions in a manner that words alone cannot capture. For Karen, it is about crafting global elegance with emotional depth.

As KMB Designer expands across continents, Karen remains committed to one core belief: true luxury is not about how much you spend, but how deeply it resonates. And in that sense, she is not only a designer of gifts but a designer of memories, heritage, and meaning.

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Adele Trombetta

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Saeeda Jaffar

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Leila Serhan

Senior Vice President & General Manager of Customer Experience — EMEA, Cisco

Senior Vice President & Group Country Manager—GCC, Visa Inc.

Senior Vice President & Group Country Manager—North Africa, Levant and Pakistan (NALP), Visa Inc.

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Irina Zaporozhets

President & General Manager—META, Eli Lilly and Company

Rola Abu Manneh

CEO—U.A.E., Middle East, & Pakistan, Standard Chartered

Amnah Ajmal

Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard

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Founder & Managing Partner, Global Ventures

Noor Sweid

Chief Impact Officer, Dubai Holding

Huda Buhumaid

Rita Huang Zhen

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Nadia Zaal

Cofounder & CEO, Zaya; Al Barari Group

Shazia Syed

Senior Partner & Global Leader of the Social, Healthcare and Public Sector Institutions and Managing Partner, McKinsey & Company

Founder & CEO, iMile Delivery

Leila Hoteit

Managing Director & Senior Partner – Global Leader of Education, Employment and Welfare (EEW), Boston Consulting Group (BCG)

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The Power of Vision

Asma Yousuf Zainal on Leading with Foresight In an era where uncertainty defines the global landscape, Asma Yousuf Zainal has carved out a distinctive role as one of the UAE’s most forward-thinking voices. A strategic foresight specialist, entrepreneur, and government innovator, Asma is on a mission to prove that the future is not something we wait for—it is something we create.

Her journey into foresight began with curiosity and a desire to push boundaries.

What started as self-driven learning quickly transformed into a career bridging entrepreneurship with public sector innovation. From her work with Dubai’s government—across policing, emergency healthcare, and resilience-building systems—to her entrepreneurial ventures, Asma has consistently shown how foresight can move beyond theory to deliver real-world impact.

But what truly defines Asma’s leadership is her belief in accessibility. Having once struggled with limited resources and mentors in the field, she is determined to make foresight approachable for others. Her latest focus is on the youth: using gamification and creative engagement to spark futures thinking in young minds, equipping

them to embrace challenges with imagination, resilience, and confidence.

Recognized with awards such as the “Outstanding Foresight Coaching Excellence Award” and “Futurist Entrepreneur of the Year,” Asma views accolades not as personal triumphs, but as markers of the ripple effect her work creates.

For her, success is not in the spotlight but in the spark she ignites in others—the clients, communities, and next-generation leaders who discover their own capacity to shape tomorrow.

Inspired by the UAE’s visionary leadership and guided by empathy, Asma has redefined what it means to lead with purpose. Her message to aspiring entrepreneurs and change-makers is clear: trust your vision, embrace setbacks as stepping stones, and never underestimate the power of bold ideas.

Asma Yousuf Zainal is not only pioneering foresight as a discipline in the region—she is cultivating it as a mindset.

By championing innovation, resilience, and service, she is ensuring that the future of the UAE, and beyond, is written with creativity, courage, and compassion.

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Vandana Arora

Art as a Pathway Back to the Self In a world where life often feels fragmented and fastpaced, Vandana Arora offers a gentle reminder: art is not just about creativity, but about coming home to ourselves. A visionary artist and facilitator, Vandana believes that every brush stroke holds the potential to heal, transform, and reconnect us to the deeper essence of who we truly are.

Her journey is rooted in the timeless philosophy of “Thou art that” — a Sanskrit truth that reflects oneness with the source. It is this guiding principle that inspires her unique workshop series, also titled Thou Art That, where art becomes a spiritual bridge between the self, the community, and the infinite.

Reconnecting Through Creation Vandana’s workshops are designed to break down barriers. Participants do not need any prior art experience — only a willingness to engage. Through storytelling, Warli community art, and sacred geometry patterns, she guides individuals into a process that is both creative and meditative.

Each session is a journey of discovery: the simple act of creating becomes an exploration of joy, an invitation to connect, and a reminder that beauty exists in the collective as much as it does in the individual. For Vandana, the canvas is not just a surface — it is a mirror that reflects the interconnectedness of all life.

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Sibel Yavuz

Turning Passion into Purpose Through Art From the bustling streets of Istanbul to the vibrant art scene of Dubai, Sibel Yavuz has embraced a journey defined by reinvention, resilience, and elegance. A former banker and auditor, she shifted paths to become an educator and, ultimately, an artist whose work resonates deeply with emotion and meaning.

For the past seven years, Sibel has been known as a Turkish language teacher in Dubai, guiding students with patience and precision. Yet, alongside this career, she returned to her childhood passion — painting. What began as a personal pursuit quickly grew into something more profound, as her art became not just a reflection of her emotions but also a powerful way to connect with audiences across cultures.

In the past year, Sibel has elevated her artistry to a professional level, exhibiting in 30+ international group shows across the UAE, Türkiye, USA, India, and Germany. Her presence has been felt at some of Dubai’s most prestigious cultural gatherings, including World Art Dubai (2024 and 2025) and the celebrated DIFC Art Night, where her work has stood out for its unique blend of sensitivity and strength.

Beyond her artistic achievements, Sibel’s journey is rooted in compassion. She has dedicated time as a volunteer mentor for children with autism, contributing to organizations such as Ma’an Abu Dhabi, Zayed Higher Organisation, Omniyat Center, and MyMaximus. This balance of creativity and service reflects her belief that art and humanity are inseparable — that beauty has its fullest expression when shared with purpose.

Her influence extends to the global stage as well.

Today, Sibel serves as Vice-President of UNESCO International Action Art – Türkiye, a role that highlights her leadership in the cultural community. She is also an active member of the Dubai International Art Center (DIAC), where she contributes as a volunteer, and of the International Association of Visual Artists (IAVA). Each role underscores her commitment to building bridges through art, empowering others, and nurturing creativity across borders.

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Erum Durrani

Designing Beyond Boundaries In a world where visuals shape perception, Erum Durrani stands as a creative force who transforms design into dialogue. A graphic designer by profession and an artist at heart, Erum has spent over a decade crafting experiences that blend intuition with intention.

From branding and illustration to UX design and conceptual art, her journey has been defined by a singular belief: that every visual has the power to connect, communicate, and leave a lasting impression.

What sets Erum apart is her ability to move fluidly between disciplines. In the digital space, she applies structure, precision, and strategy—working with grids, layers, and pixel-perfect detail to

create user experiences that are both intuitive and beautiful. On canvas, however, she embraces instinct and rhythm, letting raw texture and bold strokes lead the way. For her, design and art are not opposites, but complementary languages that tell stories with balance, clarity, and impact.

Her leadership journey has been equally dynamic. With over ten years of experience in the industry, Erum has worn many creative hats—Team Lead, Art Director, and Creative Manager—guiding award-winning projects to life. She believes leadership in design is not just about direction, but about cultivating collaboration and inspiring teams to see beyond the brief. Her ability to merge strategy with artistry has positioned her as a trusted creative voice in Dubai’s competitive design ecosystem.

59 Reshu Malhotra

Shaping Beauty, Defining Glamour Reshu Malhotra has spent over a decade redefining beauty in Dubai and beyond.

A celebrity makeup artist, beauty blogger, and entrepreneur, she has worked with Bollywood icons such as Jacqueline Fernandez, Ileana D’Cruz, Manushi Chhillar, and Divya Khosla Kumar, while her artistry has graced top campaigns, fashion houses, and international publications.

Renowned as one of Dubai’s leading bridal makeup artists, Reshu is celebrated for her ability to enhance individuality—crafting timeless looks that blend precision, elegance, and natural beauty. Her entrepreneurial vision took shape in 2013 with the launch of The Artist Beauty Lounge, a luxury salon that quickly became a destination for personalized beauty ex-

periences.

Her influence extends far beyond the salon chair. As a sought-after content creator, Reshu collaborates with global beauty and fashion brands, partners with major events such as IIFA Fashion Show and Miss India UAE, and sets trends across social media. Recognized among the “Super 100 Women Achievers from India, the Middle East & Africa” and nominated as Best Asian Beauty Blogger, she has earned her place as a leading figure in the global beauty industry.

With every brushstroke, Reshu Malhotra proves that beauty is both an art and a business—and her journey continues to inspire a new generation of women to lead with creativity, confidence, and vision.

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Guitta Tabet

Designing with Elegance, Leading with Purpose

In Dubai, a city where design is constantly being redefined, Guitta Tabet stands out not only for her architectural mastery but also for the elegance with which she leads. A Lebanese architect and product designer of distinction, she has built a career around the belief that design must go beyond structures and objects — it must create experiences, carry intention, and leave lasting impact.

As the CEO of By Guitta Tabet and Founder of Guitta Tabet Studio, she has established herself as a creative force shaping projects across Dubai, Riyadh, Marbella, and Beirut. Her work spans luxury residences, innovative commercial spaces, and bespoke product collections, each bearing her signature of sophistication. With clients that include DMCC Dubai, DAR Global, EM Sherif restaurants, and Advanced Food as well as collaborations with global names like Glamoda and Gautier, Guitta’s reach is international, yet her touch remains deeply personal.

Spaces Speak of Sophistication

that

Her work tells a story of balance — between beauty and function, ambition and feasibility. Among her most celebrated projects is the renovation of the Chamber of Commerce in Beirut, inaugurated in the presence of the Lebanese President, alongside luxury residences and modern co-working spaces in France. These achievements reflect not just design excellence, but a rare ability to listen, interpret, and translate vision into reality while weaving in sustainable practices and refined detail.

The unwavering trust her clients have placed in her vision has become not only her greatest motivation but also the foundation of her strength and the driving force behind every success she has achieved. “You only have to sketch it!” is more than a slogan — it is her philosophy. She believes that every great idea begins with a simple line, a quick sketch, a spark of imagination. From that first gesture, she takes care of everything else: transforming vision into concept, concept into design, and design into a living reality.

For Guitta, the client’s role is to dream boldly — even if it’s just on the back of a napkin — while her role is to bring

that dream to life with precision, creativity, and resilience. This approach makes the process effortless and inspiring for clients: they provide the seed, and she nurtures it into a full-grown creation. In other words, all they need is the idea — she will shape it, refine it, and execute it. That is how she turns trust into reality, and sketches into spaces that tell stories.

From Architecture to Lifestyle Guitta’s creativity extends beyond architecture. Through Guitta Tabet, she has taken her design philosophy into the world of product and lifestyle collections.

From bespoke furniture to seasonal Ramadan and Christmas collections, her pieces are created not just to adorn, but to inspire a sense of harmony between beauty and daily living. It is this vision — to design pieces that seamlessly elevate everyday experiences — that has made her work resonate with a global clientele.

Her Dubai base has positioned her at the center of a design hub that thrives on innovation and ambition. Yet, she brings something distinct to the table: a timeless sophistication. While Dubai is known for its bold skylines and fast-paced reinvention, Guitta offers balance — a design language that is modern yet

classic, bold yet refined. It is this duality that allows her work to stand apart in a crowded space.

much a storyteller as she is an architect, weaving identity, culture, and purpose into her creations.

Leadership with Grace

Her Dubai journey has also allowed her to build relationships with visionary clients and partners who share her appetite for innovation. Many of her projects in the region reflect Dubai’s global character — cosmopolitan yet rooted, ambitious yet grounded — and Guitta’s designs capture that same duality with subtle brilliance.

By aligning herself with the spirit of the city, she has positioned her brand as one of the most trusted names for those seeking timeless, refined design.

Behind every achievement is Guitta’s ability to lead with both clarity and empathy. She heads teams of engineers, creatives, and consultants, managing large-scale projects with the same precision as she brings to intimate design details.

Her leadership style is one of collaboration and trust, guiding her teams to think innovatively while always maintaining the highest standard of execution.

Her role extends beyond private clients into the public sphere as Head of Development and Planning of the Municipal Council of Achkout, Lebanon, where she contributes to shaping communities and urban landscapes. This dual influence across both corporate and civic spaces underscores her depth as not just a designer, but as a leader who creates with responsibility.

The Woman Behind the Work What makes Guitta remarkable is not only her ability to design, but the way she embodies her work. She is elegant, poised, and sophisticated — qualities that naturally flow into every space she shapes and every piece she produces. She is as

For her, success is not defined by awards or recognition, but by the lives touched through her designs. A family living in a home she envisioned, a business thriving in a space she brought to life, or a client cherishing a bespoke product that transforms their environment — these are the outcomes that matter most.

“It’s not two to tango, it’s a full orchestra — the DJ, the dancer, the audience, and the hands clapping,” she often says. True to that spirit, she never takes sole credit; she always makes sure to appreciate her incredible team and the amazing people who help bring her visions to life — whether during Christmas, Ramadan, or in every single space she designs.

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In today’s digital-first world, leadership is no longer confined to boardrooms — it lives in ideas, in influence, and in the courage to redefine narratives. Mireille Chabakji embodies this new vision of leadership. A mother, wife, creator, and soon-to-be entrepreneur, Mireille is showing women everywhere that leadership is not about titles, but about the ability to inspire, adapt, and make impact in spaces where others hesitate to step forward.

A Woman Who Dared Choose Differently

to

When Mireille graduated with a degree in Radio, TV, and Journalism in 2016, she stood at a crossroads. A secure career in traditional television awaited her, yet she chose the uncertainty of the digital world — a move few would have risked at the time. This decision not only launched her journey at Lovin Dubai and later Blinx, but it also positioned her as a woman ahead of her time: one willing to embrace disruption and lead in uncharted territory.

Her story reminds us that leadership often begins with the courage to make a choice that others might doubt.

Redefining Leadership Beyond the Conventional For Mireille, leadership is not about command and control. It

is about authenticity, adaptability, and balance. Through her role as a content creator at Blinx, she has taken ownership of entire projects — from scripting to production — proving that women can lead by example, through excellence and creativity.

But what sets her apart is her ability to balance multiple roles with grace. “Being a wife, a mother, and a professional are not competing identities,” she shares. “They are strengths that shape me as a leader.” In this, she embodies the reality of many women leaders today — showing that success is not about sacrificing one part of life for another, but about weaving them together.

Leadership Rooted in Resilience Mireille’s resilience is deeply inspired by her father, who raised eight children with unwavering determination. Watching him persevere through challenges instilled in her the belief that setbacks are not the end of the road but stepping stones to growth.

This resilience has become the foundation of her leadership style.

Whether facing professional hurdles or personal responsibilities, Mireille chooses to see obstacles as opportunities — a mindset that fuels her continued rise in the digital media industry.

Empowering the Next Generation What makes Mireille’s leadership powerful is not only what she has achieved, but also what she represents. She is a role model for young women who aspire to enter industries often dominated by men — from technology to digital storytelling. Her message is simple yet transformative: you do not have to fit into someone else’s definition of leadership; you can create your own.

Her advice to women starting out in their careers is to trust the journey, embrace challenges, and never shy away from taking risks. “The sky is the limit,” she says. “But only if you’re willing to step outside your comfort zone.”

A Legacy of Impact As Mireille moves into entrepreneurship, she is determined to leave behind a legacy of creativity, authenticity, and empowerment.

She hopes to be remembered as a woman who broke barriers, embraced change, and inspired others to be fearless in pursuing their dreams.

For Women Leaders 2025, her story is not just one of personal achievement — it is a testament to the power of women leading with vision and heart in a world that needs both.

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Mireille Chabakji

Leading with Creativity, Courage, and Connection

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Managing Director & Partner, Dubai and Abu Dhabi Offices Lead, Boston Consulting Group (BCG)

Maya El Hachem

President of Gulf Cluster, Schneider Electric

President & CEO, KEO International Consultants

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Iyabo Tinubu-Karch CEO, Sidra Medicine

Amel Chadli

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Rima Manna

Vice President of Network Infrastructure Sales, Middle East and Country Director of U.A.E, Nokia

Donna Sultan

Mary (Meline) Gukasyan Managing Director—MEA, Kraft Heinz

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Hoda Mansour

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Elda Choucair

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Feryal Ahmadi

COO—Asia Pacific, Japan, Middle East & Africa, IFS

CEO—MENA, Omnicom Media Group

COO, Dubai Multi Commodities Centre (DMCC)

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Poonam Bhojani CEO, Innoventures Education

Nashwa Al Ruwaini Founder & CEO, Pyramedia Group

Khadija Al Bastaki

Senior Vice President, Dubai Design District (d3)

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Zahra Joyaeian

Preserving Ancient Art While Designing for the Future In a world where contemporary art often races ahead of tradition, Zahra Joyaeian stands as both an innovator and a preserver of heritage. An Iranian-Dutch artist, she has devoted her career to storytelling through design and craft, weaving together beauty, history, and culture.

Her artistic journey began remarkably early: one of her drawings was published in Al-Khaleej newspaper in 2000. Since then, Zahra has explored multiple disciplines, from photography and interior design to jewelry design and goldsmithing, each layer enriching her perspective as a creator. She is certified in jewelry design from Antwerp, her craftsmanship carries both European precision and Middle Eastern soul.

The ancient Persian art of reverse painting, known as ayeneh-kari, has long held cultural and spiritual significance. Traditionally adorning royal palaces, mosques, and private homes, this meticulous craft uses reflective surfaces to play with light, creating an ethereal effect that symbolizes clarity, transcendence, and divine beauty. Paired with the artistry of Persian carpets—handwoven stories that have for centuries embodied poetry, geometry, and philosophy—these crafts form a cornerstone of Iran’s artistic heritage. Today, they are treasured not only for their visual splendor but also for their role as cultural archives, preserving narratives of identity, symbolism, and craftsmanship across generations.

Zahra is one of the rare artists keeping this tradition alive. Recognized as a preserver of mirror and glass painting, she both practices and teaches the technique, ensuring it is not lost to time. Her work reimagines this ancient form by blending it with other traditional crafts, such as Persian carpets and contemporary interior design. In her hands, the shimmering fragments of glass become more than ornamentation; they are conduits of history, reframed for modern spaces. By doing so, she proves that heritage is not static—it can be dynamic, adaptable, and deeply relevant today.

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Painting a Global Legacy of Art and Impact

Bridging Cultures Through the Language of Art

Nada Al Barazi In the ever-evolving world of contemporary art, Nada Al Barazi has emerged as an internationally acclaimed and award-winning artist whose influence extends far beyond her canvases. Based in Dubai, she has showcased her work in cultural capitals such as New York, Paris, London, Rome, and Seoul, while also becoming a vital voice in the UAE’s thriving art scene.

Recognized with accolades including Best Artistic Achievement at Magzoid Emerging Art Icons 2023 and Best Artistic Influencer of the Year 2023 under the patronage of H.H. Sheikh Rashid Bin Hamdan Bin Rashid Al Nuaimi, Nada has cemented her status as a pioneer in the global art community. Her distinctive style—spanning abstract, impressionism-abstract, still life, and landscapes— reflects both technical mastery and a deep reverence for nature, which she calls her greatest source of inspiration.

Beyond exhibitions at prestigious venues like

the Carrousel du Louvre and Zeugma Museum, Nada’s impact is also defined by her advocacy. As a member of the Dubai Business Women Council and the Art Association in Geneva, she champions emerging artists and uses her platform to raise awareness around peace, creativity, and inclusion.

Her contributions extend to supporting children with special needs through art, proving her commitment to spreading joy and positivity through her work.

Today, Nada Al Barazi is more than an artist— she is a cultural leader shaping Dubai’s identity on the world stage. Her journey is a reminder that art, when driven by passion and purpose, can transcend boundaries and leave behind a legacy of beauty, resilience, and vision.

Maryam Kazemi

Born in Tehran in 1980, Maryam Kazemi’s artistic journey began at 18, nurtured by the encouragement of her artist uncles. Though she initially pursued a career abroad, her passion for painting was reignited in 2016, marking the beginning of a professional path that now spans international exhibitions and global recognition.

Blending Persian heritage with contemporary expression, Maryam draws deeply from Rumi’s spiritual philosophy, infusing her work with themes of peace, reconciliation, and cultural unity. Having lived in Dubai for over two decades, she credits the city’s thriving artistic community for shaping her growth and giving her a platform to celebrate identity while em-

bracing diversity.

Her paintings—vibrant, soulful, and spiritually charged—transcend borders, serving as a universal language that connects people across cultures. Maryam sees art not only as a medium of beauty, but as a force for dialogue, healing, and change. With her belief that “art embodies peace and reconciliation,” she aspires to inspire future generations, proving that creativity, when rooted in authenticity, can transform the world.

Alongside her creative journey, Maryam has successfully established numerous galleries and participated in exhibitions that have brought her work to audiences across Europe, the Middle East, and Asia.

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Huda Al-Lawati Founder & CEO, Aliph Capital

Sahar Cooper CEO, Aldar Education

CEO, Nahdet Misr Publishing House

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Marloes Knippenberg CEO, Kerten Hospitality

Safa Sharif AbdulKhaleq CEO, Export Bahrain

Dalia Ibrahim

Kimberley Pierce

CEO, King’s College Hospital London Dubai

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Sharon Nishi

Abir Leheta CEO, Egytrans

Najla Al Shirawi Group CEO, SICO BSC

Chair & Managing Director, General Motors Egypt & North Africa

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Luma Fawaz CEO, Oasis500

Pia El Hachem

Senior General Manager - U.A.E., Qatar, Jordan, Uber

Hanane El Mir

Vice President Technology, MEA, Oracle

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Susana Rodriguez Puerta

Managing Director - Oman, Siemens Energy

Director General Manager—Middle East, Türkiye, India & Africa, BISSELL

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COO ECEMEA Applications, Oracle

Sonia Weymuller

Cofounder & General Partner, VentureSouq

Lubna Alwahaibi

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Mirna Arif

General Manager, Microsoft Egypt

Faten Al Baltaji

Nejoud Al Mulaik

General Manager & Senior Director Saudi Arabia, Fitch Ratings

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Heba Korra

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Vice Chairman, Korra for Energy & Investment Projects

Managing Director, Misr Life Insurance -Takaful

Abeer Saleh

CEO, Bahrain National Insurance (bni)

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Cofounder & Vice Executive Chairman, Exits MENA

Omnia Kelig

Group Deputy CEO; Chairwoman & Managing Director, Naeem Holding for Investments; Naeem Financial Investments

Eman Mojali

Sonia Gokhale Cofounder & General Partner, VentureSouq

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Dubai’s Aesthetic Industry

The Beauty Capital of the Middle East — And How Al Seha Consultancy is Opening the Doors

The Rise of Dubai’s Aesthetic Empire Dubai has always been a city of ambition, a place where desert sands have given way to a skyline of glass towers, man-made islands, and record-breaking achievements. Known globally as a financial hub, luxury shopping paradise, and tourism magnet, it now wears another crown proudly: The Beverly Hills of the Middle East.

Over the past decade, Dubai has transformed into one of the top three destinations worldwide for aesthetic and cosmetic treatments, sitting alongside Los Angeles and London. The reasons are as much about lifestyle as they are about medicine; luxury living meets cutting-edge technology, delivered by world-class medical talent in an environment where hospitality is as refined as the procedures themselves.

Industry data underscores the momentum. The UAE’s medical aesthetics market is forecast to grow 12–15% annually through 2028, fuelled by the rise in medical tourism, an affluent resident base, and a cultural shift where beauty, wellness, and self-care are seen as investments, not indulgences.

“The Middle East has become a huge destination for beauty, aesthetics, and wellness,” says Dr. Aiza Jamil, British board-certified consultant dermatologist at Heathpoint Hospital in Abu Dhabi. “It acts as a bridge between Asia and Europe, attracting patients for advanced cosmetic procedures in a luxury setting, a combination you can’t always find elsewhere.”

Why Dubai?

Few cities offer the same unique blend of oppor-

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tunity that Dubai does. A closer look at the factors reveals why it has taken the global aesthetic spotlight: Strategic Location- Perfectly positioned between East and West, Dubai serves as a natural transit hub for patients from Asia, Europe, Africa, and the GCC. Tourism Powerhouse- With over 15 million international visitors annually, the city draws a steady stream of clients seeking medical and aesthetic services during their stay. Skilled Workforce- Doctors, nurses, and technicians from around the world are drawn here by tax-free incomes, safety, and a world-class quality of life.

Regulatory Support- The Dubai Health Authority (DHA) offers efficient, transparent processes for facility and professional licensing, ensuring high industry standards. Luxury Lifestyle; From plush clinic interiors to personalised post-procedure care, patients expect and receive a five-star experience.

“Dubai is a fantastic destination for skin, aesthetics, and wellness,” says Dr. Derrick Phillips of Biolite Clinic. “The city is a leader in innovative treatments and always has future wellness and skin health in mind.”

The Market Potential

III. Technological adoption: Innovations such as exosome therapy, HIFU (High-Intensity Focused Ultrasound), and regenerative medicine are rapidly entering the mainstream.

IV drip therapy boom : Wellness-infused beauty drips for hydration, detox, and skin brightening are in high demand among both residents and tourists.

Dubai’s ability to quickly adopt these trends, often being first-to-market in the region, cements its leadership.

The Barriers to Entry For all its appeal, Dubai’s aesthetic sector isn’t a market you can casually step into. Launching a clinic demands more than medical expertise, it requires regulatory mastery, business acumen, and capital readiness.

The primary challenges include: I. Complex Licensing – Meeting DHA standards for facility licensing and professional registration involves multiple steps and inspections.

The UAE aesthetic medicine market was valued at USD 1.2 billion in 2023 and is projected to reach USD 3.2 billion by 2027, an astonishing leap in just four years. Non-invasive treatments dominate, accounting for over 65% of market share, reflecting global consumer preference for minimal downtime and natural-looking results.

II. High Setup Costs – Premium location leases, custom-designed interiors, and advanced equipment can push budgets into the millions.

Key trends driving this growth include:

IV. Talent Acquisition – Securing DHA-licensed staff who meet international standards is a global recruitment exercise.

I. Non-surgical demand: Botox, fillers, and laser treatments are increasingly preferred over invasive procedures.

II. Preventive anti-aging: Younger patients in their late 20s and early 30s are embracing early interventions like collagen-boosting therapies.

III. Competitive Landscape – With over 500 licensed aesthetic clinics in Dubai, brand differentiation is critical.

V. Time to Market – Traditional setups take 6–12 months, delaying return on investment and risking market momentum loss.

Al Seha Consultancy: The Fast-Track to Success Al Seha Consultancy is purpose-built for the

CEO WEEKLY UAE - SPECIAL REPORT

healthcare and aesthetics sector, offering end-toend clinic setup services that compress timelines and reduce costs.

Core services include: Healthcare Facility Licensing – Fast-track approval, Professional Licensing – For doctors, nurses, technicians, Architectural & Fit-Out Services – Luxury design with medical compliance, FANR Approval – Radiation compliance for imaging equipment, 3D Interior Design – Visualising spaces before build-out, Recruitment – Securing licensed, skilled staff and Marketing & PR – Digital campaigns, influencer outreach, and media placements.

The disruptor: Flexible financing, only 20% upfront and the rest spread over 12 months; making entry into Dubai’s aesthetic market accessible to more players.

The Future of Dubai’s Aesthetic Industry Dubai’s medical aesthetics market is on a trajectory to outpace global growth averages, fuelled by: Medical tourism inflows from Europe, Russia, GCC, and Asia. Government initiatives to position Dubai as a global health tourism hub. Increasing domestic demand for holistic beauty and wellness. For investors and medical professionals, the window of opportunity is now.

Al Seha Consultancy doesn’t just help launch clinics; it builds brands that thrive. By combining speed, compliance, luxury design, and robust marketing, it transforms ambitious ideas into profitable businesses in just three months.

In an industry where time-to-market can make or break success, Al Seha is the bridge between vision and reality, opening the doors to Dubai’s billion-dollar beauty economy.

Beyond the Procedure: The Patient Experience

What sets Dubai apart from other global hubs isn’t just the treatments on offer — it’s the full-circle experience of care. In cities like Los Angeles, patients may encounter long waits, rushed consultations, and transactional environments. In Dubai, the opposite is true: hospitality, personalization, and post-treatment care are woven into the aesthetic journey.

From the moment a client enters a clinic, they are immersed in an environment designed to inspire trust and comfort. Waiting lounges resemble fivestar hotel lobbies, with curated artwork, signature scents, and refreshments served as if in a luxury suite. Treatments are often followed by concierge-style aftercare — drivers arranged for safe transport, skincare gift bags, and wellness follow-ups that ensure clients feel valued, not processed.

This marriage of medicine and hospitality is what keeps patients returning — and recommending Dubai clinics to global networks.

It’s no coincidence that the city has become a top choice for celebrities, royals, and influencers seeking discretion, comfort, and excellence.

Dubai Versus the World: How It Compares While Los Angeles, London, and Seoul remain aesthetic powerhouses, Dubai brings a unique blend of geography, lifestyle, and regulation.

Los Angeles is synonymous with cosmetic surgery but leans heavily on celebrity influence and trends. Clinics there are cutting-edge but often saturated, with waitlists stretching for months.

London offers prestige and heritage, with Harley Street being globally recognized. However, regulations can be cumbersome, and costs for patients are among the highest worldwide.

Seoul is the epicenter of innovation in non-invasive procedures and beauty tech, but its industry is driven largely by volume — often lacking the luxury touch Dubai patients seek.

Dubai sits at the intersection. It matches LA’s glamour, London’s trust, and Seoul’s innovation, but adds efficiency, luxury, and multicultural accessibility, carving out a niche no other city fully replicates.

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The Cultural Psychology of Beauty in Dubai To understand the rise of the aesthetic industry here, one must also understand Dubai’s cultural DNA. In a city that prides itself on world records, perfection, and presentation, beauty has always been intertwined with identity.

But unlike the Western narrative, which often equates cosmetic procedures with vanity, Dubai positions aesthetics as self-investment.

Maintaining one’s appearance is seen as part of professionalism, confidence, and cultural pride.

This distinction matters — it explains why demand is not just confined to a small elite but spans across age groups, professions, and nationalities living in the city.

Moreover, with Dubai’s cosmopolitan population — from Arab and Asian to European and African communities — clinics must offer treatments tailored to diverse skin tones, facial structures, and cultural preferences. This diversity forces the industry to be agile, innovative, and globally competitive.

Technology: Frontier

The

Next

Dubai is also at the forefront of introducing next-generation aesthetic technologies. Where Europe and the U.S. may take years to approve new devices or techniques, Dubai’s regulatory agility allows faster adoption — provided safety and compliance standards are met.

Emerging frontiers include: Exosome Therapy: Harnessing regenerative science to repair and re-

The 12-Month Roadmap to a Fully Operational Clinic

Upfront:

40% of project cost at initiation

Month 1:

Finalise location & begin licensing.

Month 2: Secure rental & complete architectural design.

Month 3: Procure medical equipment & perform testing.

Month 4: Staff hiring & Official clinic launch.

Month 5: Local marketing push.

juvenate skin at the cellular level.

AI-Assisted Diagnostics: Using imaging and machine learning to customize treatments based on predictive aging models.

Robotic Hair Restoration: Automated precision systems reducing downtime and maximizing natural results.

Hybrid Clinics: Integrating wellness, nutrition, psychology, and aesthetics under one roof for holistic care.

By staying ahead of the curve, Dubai positions itself as a testbed for innovation, drawing global practitioners and investors eager to tap into this progressive environment.

Al Seha’s Differentiator: More Than Setup What makes Al Seha Consultancy unique is that it doesn’t simply “open doors” — it creates sustainable ecosystems for clinics to thrive. Beyond licensing and interiors, Al Seha’s support extends into strategic positioning.

Market Research: Identifying gaps in Dubai’s saturated market, ensuring each new clinic enters with a competitive edge.

Brand Aesthetic Design: Aligning clinic interiors, digital identity, and marketing visuals to tell one cohesive story.

Partnership Ecosystems: Linking clinics with international product suppliers, training workshops, and global conferences to stay ahead.

Financing Models: The flexible payment structure is revolutionary in an industry where upfront costs often choke innovation.

In effect, Al Seha is not just a con-

CEO WEEKLY UAE - SPECIAL REPORT

Upfront:

40% of project cost at initiation.

Remaining Investment over

12 Months

Operational Clinic within

4

Months

Month 6: Launch targeted digital ad campaigns.

Month 7: Press releases & media coverage.

Month 8:

Expand services or add treatments.

Month 9:

Performance review & operational adjustments.

Month 10: Scale advertising & outreach.

Month 11:

Host client engagement/community events.

Month 12: sultant; it’s a co-creator of medical brands, offering a rare blend of compliance, creativity, and commerce.

The Future Consumer: Gen Z and Millennials A fascinating shift is already underway: the next wave of Dubai’s aesthetic industry will be driven less

Annual review & Year 2 growth strategy.

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by Baby Boomers or Gen X, and more by Millennials and Gen Z. For these demographics, aesthetic interventions are less about “fixing” aging and more about preventing, enhancing, and optimizing.

They prefer non-invasive treatments, wellness drips, and skincare maintenance — services that fit seamlessly into their lifestyles.

This generation also values transparency and sustainability. They ask about product sourcing, ethical practices, and eco-friendly clinic operations. They engage with clinics that have a social media presence, authentic storytelling, and community involvement.

For investors and professionals entering the Dubai market, catering to this youth-driven demand will be pivotal for long-term success.

Medical Tourism: The Billion-Dollar Magnet Dubai’s appeal as a medical tourism hub is not accidental. The government has invested heavily in infrastructure like the Dubai Health Experience (DXH), positioning the city as a global health destination.

Packages often combine procedures with luxury recovery stays — patients might have a laser treatment followed by convalescence in a Palm Jumeirah villa or a week at a desert wellness retreat.

This blending of tourism and treatment gives Dubai an unbeatable advantage. A patient flying from Moscow or Riyadh isn’t just coming for a procedure — they’re buying an experience that combines health, hospitality, and lifestyle. contact@alsehaconsultancy.com +971508259483

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