a celebration of innovation, resilience, and the transformative power of technology in the world of finance.
This edition shines a spotlight on the dynamic ecosystem of B2B fintech solutions, emerging opportunities, the ever evolving landscape of investments. Whether you’re looking to diversify your portfolio through acquisitions, real estate, explore alternative asset classes, or simply stay ahead of digital trends reshaping financial services, this issue offers expert insights and strategic perspectives to guide you.
From interviews with industry leaders to deep dives into leadership empowerment, fintechView continues to explore the intersection of technology and finance—where bold ideas meet real-world impact.
We hope you enjoy reading this issue as much as we enjoyed putting it together.
Warm regards, Drosoula Hadjisavva
Editor-in-Chief
FintechView Magazine
Read us online www.fintechview360.com
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Editor-in-Chief: Drosoula Hadjisavva
Graphic Designer: Demetra Ioannou
Photography: Petros Demetriou
Georgia Solomou
Managing Partner OSPHERA - Founder & President Women4Cyber Cyprus
“ Women4Cyber Cyprus A New Era for Cybersecurity
this initiative, was born from a clear vision: to connect, support, and uplift women professionals in the field of cybersecurity.
How did your career journey start in the world of cybersecurity?
My journey into the world of cybersecurity began around five years ago when we founded OSPHERA, a company focused on fraud management solutions, along with my husband, Christoforos Christofi, who has over of 30 years experience in the security industry as the CEO & Managing Director of ChannelIT. His deep knowledge and passion for cybersecurity had a strong influence on me, and together we saw the need for innovative, strategic solutions in this space.
Although I had already spent nearly two decades in the IT industry, this new chapter allowed me to combine my background with a fresh focus on cyber risk, resilience, and digital trust. That’s how OSPHERA—and my career in cybersecurity—was born.
Soon after, the opportunity to form Women4Cyber Cyprus came up—an incredibly proud and defining moment in my journey. I now serve as President of this initiative, which was born from a clear vision: to connect, support, and uplift women professionals in the field of cybersecurity.
Today, I have the privilege of leading a dynamic team of talented and driven women who are not only making their mark but actively reshaping the narrative. Together, we are proving that excellence in cybersecurity knows no gender, and that inclusion and diversity are key to a stronger, more resilient digital future.
Can you share the inspiration behind Women4Cyber and how the initiative in Cyprus began?
In Cyprus, there were few opportunities and little visibility for women in cybersecurity. This
initiative was born out of a desire to change that reality—to create a space where women could not only enter the field but thrive in it. Women4Cyber Cyprus is about empowerment, education, and collaboration, and it’s just the beginning.
The idea was also inspired by the broader Women4Cyber initiative under the European Cyber Security Organisation (ECSO). Seeing the momentum and community forming across Europe, I knew Cyprus needed to be part of that conversation.
Can you share any upcoming features, launches, or partnerships we should be excited about?
We recently announced our Strategic Partnership with HackShield – Future Cyber Heroes to empower the next generation in cybersecurity. HackShield is an innovative educational cybersecurity platform aimed at strengthening the skills of young digital citizens. This partnership marks a significant milestone in raising awareness about cybersecurity and enhancing the digital resilience of youth in Cyprus.
Through this partnership, Women4Cyber Cyprus and HackShield is joining forces to educate and engage children, parents, and educators on the importance of cybersecurity. By integrating HackShield’s interactive, gamified learning experiences with Women4Cyber Cyprus’ mission-driven initiatives, the collaboration aims to equip the younger generation with essential cybersecurity skills, helping them navigate the digital world safely and responsibly.
Why is it critical to bring more women into cybersecurity, and how does diversity enhance cyber resilience?
Bringing more women into cybersecurity is not just about fairness— it’s about building a smarter, stronger, and more resilient digital future. Cybersecurity is a field that thrives on diverse ways of thinking. Cyber threats are complex and constantly evolving, and to outpace them, we need teams that can approach problems from multiple perspectives.
Women bring unique experiences, problem-solving styles, and leadership approaches that are essential in understanding the human element of cybersecurity—whether it’s in social engineering, user behavior, policy development, or risk analysis. Diversity leads to better decision-making, more innovative solutions, and a broader understanding of vulnerabilities.
Governments and organizations must shift from a reactive approach to a proactive, resilience-focused mindset. This includes: Investing in cyber talent pipelines, strengthening public-private partnerships, embedding cybersecurity in digital transformation strategies.
Yet, women remain underrepresented in the field. Changing that requires action: inclusive hiring, visible role models, targeted education and mentorship programs, and initiatives like Women4Cyber, which empower women to lead, contribute, and thrive.
Ultimately, cyber resilience is not just a technical challenge—it’s a human one. And the more diverse our defenders are, the stronger and more prepared we’ll be.
How do you see the cybersecurity threat landscape evolving, and what should governments and organizations be most concerned about in 2025 and beyond?
The cybersecurity threat landscape is becoming more aggressive, complex, and interconnected. As we move into 2025 and beyond, threats are no longer limited to isolated attacks on systems—they are becoming geopolitical weapons, disruptors of national infrastructure, and tools for disinformation and social manipulation.
Governments and organizations must shift from a reactive approach to a proactive, resilience-focused mindset. This includes: Investing in cyber talent pipelines, strengthening public-private partnerships, embedding cybersecurity in digital transformation strategies., prioritizing cyber hygiene and education at every level of society.
In Cyprus and across Europe, Women4Cyber is building networks of skilled professionals who are ready to protect digital societies—not just technically, but ethically and in-
“Bringing more women into cybersecurity is not just about fairness—it’s about building a smarter, stronger, and more resilient digital future. Cybersecurity is a field that thrives on diverse ways of thinking.
clusively. Resilience comes from diversity, and the future of cybersecurity must be built by everyone, for everyone.
What are the most urgent priorities for national and organizational cybersecurity strategies today?
Proactive, coordinated action across sectors is key to staying ahead of increasingly sophisticated threats. Today, cybersecurity is more important than ever, and there are a few key areas that need urgent attention. We must focus on protecting critical infrastructure like energy, healthcare, and transportation, while also making sure our supply chains are secure from cyber threats. Training more cybersecurity professionals is essential to keep up with growing demand. At the same time, we need better tools for detecting and responding to threats quickly. Educating the public on safe online habits also plays a big role. Finally, cybersecurity should be a core part of any digital project, helping build trust and safety into the future of technology.
How is Women4Cyber Cyprus actively contributing to shaping the next generation of cybersecurity professionals?
Women4Cyber Cyprus is playing an active and vital role in shaping the next generation of cybersecurity professionals by focusing on education, empowerment, and visibility. Through a variety of initiatives, W4C Cyprus will be promoting cybersecurity awareness and digital safety among young people, including partnerships like the one with HackShield, which uses gamification to teach children how to navigate online threats. Also, offering mentorship and networking opportunities that connect aspiring professionals—especially women and girls—with experienced leaders in the field. Organizing training sessions, and public events that make cybersecurity more accessible and engaging, helping to close the skills gap in Cyprus. In collaboration also with schools, universities, and government bodies to integrate cybersecurity education and promote STEM careers early on.
By creating an inclusive and supportive environment, Women4Cyber Cyprus is not only helping individuals launch careers in cybersecurity but also ensuring the field becomes more diverse, resilient, and innovative for the future.
“ The future of fintech belongs to those who combine vision with values.
What role should governments and industry leaders play in supporting grassroots initiatives like Women4Cyber?
Governments and industry leaders have a crucial role to play in supporting grassroots initiatives like Women4Cyber, as these efforts are key to building a more inclusive, skilled, and cyber-resilient society. First, they should offer institutional and financial support—through funding, partnerships, and access to resources—to help such initiatives scale their impact. Second, they must create policy frameworks that prioritize diversity in cybersecurity and actively promote the participation of women and underrepresented groups.
Industry leaders can contribute by providing mentorship, training opportunities, and real-world exposure through internships, speaking engagements, or collaboration on educational programs.Supporting Women4Cyber is not just about equity—it’s a strategic investment in talent, innovation, and stronger cyber defense for all.
If you could change one thing about the global cybersecurity ecosystem today, what would it be—and why?
If I could change one thing about the global cybersecurity ecosystem today, it would be to make it more inclusive and accessible to diverse talent—especially women and young people. Despite the growing demand for cybersecurity professionals, the field still suffers from a narrow talent pipeline and a lack of representation. In 2024, approximately 56% of organizations in the EU reported that none of their cybersecurity employees were women. The country with the highest number of women working in cybersecurity was Croatia, where 57% of companies employed at least one woman in a cybersecurity role. Globally, only a small percentage (24%) of the cybersecurity workforce are women, while in the European Union, the figure stands at 20%. In Cyprus, the percentage is unfortunately even lower—barely 15%.
What traits do you believe are essential for leaders in the fintech space today?
I believe leaders in the fintech space today need to be agile, visionary, and tech-aware, but also deeply committed to trust, inclusion, and resilience. Fintech is about more than innovation—it’s about building secure, user-focused solutions in a fast-moving, highly regulated environment. Strong leaders know how to balance technology with empathy, and compliance with creativity. Most importantly, they understand that diverse teams build stronger, smarter systems.
What advice would you give to young professionals or startups entering the fintech industry?
My advice to young professionals and startups entering the fintech industry is to be bold, stay curious, and never stop learning. This is a fast-moving space that demands both innovation and responsibility. Focus on solving real-world problems and make cybersecurity a priority from the very beginning—trust is the foundation of any fintech solution.
Also, don’t underestimate the power of collaboration. No one builds success alone, and partnerships across sectors can open doors and strengthen your growth. Most importantly, embrace diversity. As we constantly promote through Women4Cyber Cyprus, diverse teams—especially those that include women—are not just fairer, they are more effective, more creative, and ultimately more successful.
Who is Who
Georgia Solomou Managing Partner OSPHERA - Founder & President Women4Cyber Cyprus. With over 20 years of experience in technology and security across the EMEA region she has led successful business expansion in North & East African countries and continues to grow OSPHERA’s presence in the Middle East region.
With strong business acumen Georgia works closely with governments, financial institutions, and enterprises to identify gaps in their fraud prevention strategies and deliver customized security solutions. Her consultancy expertise spans Total Fraud Protection, Threat Landscape Assessment, Email Security, Authentication, Transaction Analysis, and Endpoint Protection.
Through her leadership at Women4Cyber Cyprus, Georgia is a passionate advocate for diversity in cybersecurity, working to empower and connect the next generation of women professionals in the field.
Constantinos Papadamou COO at eSafe Solutions Ltd
The ever growing demand for Cybersecurity. Cyberattacks & Fintech: insights by eSafe
Constantinos Papadamou, COO of eSafe Cyber Security, shares executive insights into the evolving landscape of cybersecurity, highlighting key trends, challenges, and best practices. This thought leadership piece targets Information Security and IT leaders navigating the complex threat environment of modern enterprises.
As digital transformation accelerates, the cybersecurity threat landscape continues to evolve in both scale and sophistication. Attackers today are persistent, strategic, and increasingly well-resourced. From ransomware to credential theft and from insider threats to nation-state attacks, the risks facing organizations have never been more serious or more varied.
At eSafe Cyber Security, we work closely with organizations to help them navigate this complexity. Our mission is to empower leaders with actionable intelligence, resilient architecture, and a clear roadmap for sustainable cybersecurity.
How has the cybersecurity landscape changed in recent years, and what do you see as the most pressing challenges facing organizations today?
Cybersecurity has shifted from a reactive discipline into a strategic, continuous function that now permeates every layer of business. The most significant evolution lies in the rise of sophisticated and persistent threat actors who operate like professional organizations. These adversaries are no longer simply targeting IT systems—they’re after digital trust, customer data, and operational continuity.
The challenges facing organizations today include a rapidly expanding attack surface driven by cloud adoption, remote work, and third-party integrations. Additionally, the pace of regulatory compliance and the demand for cyber resilience have put pressure on leadership teams to align security with business priorities. Decision-makers are required to not only manage risk, but to demonstrate governance, readiness, and transparency to regulators and stakeholders alike.
With hybrid work and cloud adoption becoming the norm, how important is it to shift focus from network-centric models to identity-based protection frameworks?
The perimeter has dissolved. Employees, contractors, and partners now access corporate systems from virtually any device, on any network, at any time. In this context, a network-centric model is no longer sufficient.
An identity-centric approach—rooted in Zero Trust principles—ensures that access is based on user identity, device posture, geolocation, and behavioral risk. By implementing solutions like Zero Trust Network Access (ZTNA), organizations can enforce least privilege access dynamically and reduce lateral movement inside networks. Identity protection, adaptive authentication, and continuous authorization form the foundation of a security-first strategy that enhances user experience while reducing exposure.
What practical actions can organizations take to improve threat visibility and response without overcomplicating their security operations?
Simplicity is critical when navigating complex environments. The key is to unify telemetry across key security domains. Solutions like Extended Detection and Response (XDR) provide a powerful mechanism to consolidate and correlate data across endpoints, identities, networks, and email systems. This results in faster detection, prioritized alerting, and improved response times.
To complement this, organizations should invest in DNS security to detect command-and-control activity early, and dark web monitoring to identify exposed credentials and sensitive data. Pairing automated threat intelligence with human-led threat hunting can dramatically reduce mean time to detect (MTTD) and mean time to respond (MTTR). At eSafe, our clients benefit from integrated threat management frameworks that provide visibility, control, and continuous improvement.
Looking ahead, what technologies or security practices should organizations prioritize to ensure resilience and stay ahead of evolving cyber threats — and how can partners like eSafe Cyber Security support this journey? Resilience begins with adopting a forward-looking mindset. Organizations should prioritize Zero Trust architectures, Secure Access Service Edge (SASE), XDR, and continuous vulnerability and risk assessment programs.
SASE, for example, enables secure and seamless access to cloud applications while enforcing security policies at the edge. Coupled with advanced endpoint protection, data loss prevention, and real-time risk scoring, these technologies work together to safeguard the modern digital enterprise.
eSafe Cyber Security plays a vital role in guiding organizations through this journey. We provide strategic assessments, technology integration, and managed services that align with business objectives. Our goal is to simplify cybersecurity, reduce risk, and help organizations remain agile and compliant as threats continue to evolve.
The challenges facing organizations today include a rapidly expanding attack surface driven by cloud adoption, remote work, and third-party integrations.
Who is Who
Constantinos currently holds the COO position of eSafe Solutions Ltd. He started his career at Hellenic Bank as a Systems Analyst and gradually saved his position as an Enterprise Architect following various promotions in senior positions within Hellenic Bank.
He is an experienced manager leading technical and operation teams. Overseeing large projects, by controlling budget, activities and expected deliverables and acting as the technology lead. Currently focusing on Cyber Security, assisting companies to identify their Cyber Security risk areas and enable protection aligned to their business strategy. Enables the business leaders of the organizations to recognize that the responsibility for developing a strong security culture rests with everyone in the organization—from the top down. Targets to push organizations to adopt a cyber resilience culture by being cybersmart.
Rewiring Fintech: Inside the Vision of HUBpro
and FintechCrafts
In this issue, we exclusively present the FintechCrafts team — the minds behind HUBpro, a company focused on creating meaningful solutions for the brokerage and reshaping trading industry. Unlike traditional coverage that highlights product features alone, this interview dives into the architecture behind HUBpro, the decisions that shaped its modular design, and the evolving needs of brokers and prop firms in today’s hyper-competitive market.
FintechCrafts was built with a clear vision: to redefine how brokers and prop firms engage with their clients by bridging operational gaps with purpose-built, scalable technology. With a team combining years of frontline growth experience and a strong technical foundation in building community platforms, their focus is firmly set on solving practical challenges — from retention and segmentation to influencer engagement and regulatory alignment.
HUBpro is the outcome of that mission — a white-labeled community and monetization ecosystem engineered to unlock new revenue streams, improve client engagement, and position financial firms for long-term loyalty and growth. In the conversation that follows, we explore the core problems HUBpro is solving, how brokers are using it to transform operations, and why FintechCrafts believes the future of brokerage lies in ecosystem thinking — not isolated tools.
Aristodimou Chief Product Officer
From day one, we asked: what would it look like if your client area was your strongest conversion tool? The answer was HUBpro.
Michael
You’ve described HUBpro as more than just a platform. What exactly is it designed to solve?
HUBpro is designed to solve a foundational problem that brokers face today: the lack of scalable, personalized user engagement. In a saturated market, brokers often rely on outdated CRM systems, fragmented marketing tools, and one-dimensional loyalty programs. HUBpro brings all of this under one modular, white-label ecosystem. Our vision was to offer something that doesn’t just support growth but actually drives it. From day one, we asked: what would it look like if your client area was your strongest conversion tool? The answer was HUBpro. It creates a fully interactive, branded environment where clients engage in real-time with the platform, community, and brokerage team. HUBpro, for the brokerage, is the ultimate monetization tool!
How does HUBpro stand apart in such a crowded fintech landscape?
What makes HUBpro stand out is that we didn’t try to replicate what already exists. We started by asking: what are brokers not getting from current CRMs, social tools, and engagement platforms? The answer was depth, cohesion, and adaptability. HUBpro is not another CRM. It’s a growth infrastructure that integrates community, loyalty, marketing, sales, and business development into one seamless system.
We designed HUBpro to be fully modular. That means each broker or prop firm can activate only the parts they need— whether that’s IB management, loyalty rewards, push and ghost notifications, or real-time feeds. But what really makes it unique is how deeply customizable and white-labeled it is. It doesn’t feel like a third-party platform; it feels like your own brand universe. We also enable brokers to implement their own rules for gamification, challenges, and content moderation through AI tools. That kind of control simply doesn’t exist in most fintech solutions.
In a space that’s becoming increasingly commoditized, our platform helps brokers differentiate by creating brand-led, experience-first ecosystems that grow on their own. HUBpro is a long-term strategy layer, not a quick plugin. And that’s what brokers need to stay competitive.
Who is Who
Michael Aristodimou has over 12 years of experience in the financial industry. Throughout his career, he has held leadership positions in retail sales, operations, and product development—bridging strategy with execution across client-facing and backend environments.
He began his academic journey in private schools in Germany, where he also cultivated a deep passion for music and was classically trained as a vocalist. Later on, he attended the European University of Cyprus while in the later years during his involvement in the financial industry he became CySEC Advanced certified.
As Chief Product Officer plays a leading role in shaping innovative engagement solutions for brokers, leveraging his deep understanding of user experience and behaviour, platform strategy along with digital product execution.
Previously mentioned that HUBpro is being used by brokers to transform their entire operation. Can you share an example?
Absolutely. One of the most powerful examples is FxPrimus, who decided to use HUBpro as the backbone of their operational transformation. This wasn’t just a case of swapping out a client area—they embedded HUBpro as a strategic layer across the entire organization. They leveraged the full platform, including gamification, AI-based segmentation, social feeds, influencer tracking, and advanced notifications.
The result? They turned their platform into a living, breathing community hub. Their influencers began creating content directly through the system. Campaigns were launched targeting specific user segments. And loyalty rewards were tied to metrics that actually mattered: volume, consistency, and behavior.
FxPrimus essentially used HUBpro not as a tool but as a new way of doing 360-degree business. And that’s the direction we see more partners taking.
Kris Leonidou Chief Technology and Innovation Officer
What is FintechCrafts’ role in all of this?
FintechCrafts is the core team behind HUBpro, both technically and strategically. We are more than developers; we act as partners in the broker’s transformation. Our role spans product development, implementation, training, consulting, and long-term optimization. Every client that integrates HUBpro also gets a layer of fintech consulting that helps them tailor the platform to their real business goals.
Most of us at FintechCrafts have years of experience in the brokerage and tech industries, so we know the challenges brokers face—whether it’s regulation, acquisition, retention, financial engineering, or sales and IB growth. We built HUBpro to directly address those challenges. But beyond that, we work closely with each partner to help them define what “growth” looks like in their model.
We also handle special modules for brokers that want to go beyond standard features: custom-built KOL marketplaces, SEO-oriented content hubs, internal token
mechanics, and more. Our roadmap is heavily influenced by what our partners ask for. If you come to us with a unique use case, chances are we’ll either build it or already be working on it.
FintechCrafts ensures HUBpro is not a static product, but a living solution that grows and evolves with each broker it serves. With our headquarters in Limassol and R&D offices in Athens, Greece, we are deeply embedded in both the Cypriot and Greek tech communities, driving innovation from the ground up in the regions we call home.
Who is Who
With more than two decades in the software and fintech industries, Kris Leonidou has built a career defined by innovation, execution, and scale.
Kris’s career spans the Silicon Valley, the UK, and broader Europe, blending deep technical knowledge with product-first thinking. He has founded four startups - two of which were acquired - and contributed to the development of more than 50 digital products across web, mobile, and SaaS environments. Before joining FintechCrafts, Kris co-founded and served as COO of Echofin, a vertical SaaS platform tailored for trading and investment communities.
Based in Athens, Greece,Kris currently serves as Chief Technology and Innovation Officer. He guides product development and strategy with a sharp focus on platform-based (PaaS and SaaS) solutions for the financial sector.
Kris holds an MSc in Advanced Computing and Internet Systems from King’s College London and a BSc in Computer Science from the State University of New York.
“
Our role spans product development, implementation, training, consulting, and long-term optimization.
Every client that integrates HUBpro also gets a layer of fintech
consulting.
Constantinos Orphanides
Chief
Partnerships Officer
How do you approach partnerships and business development with brokers?
We approach partnerships the same way we approach product development: with precision, transparency, and long-term value in mind. We don’t do one-size-fits-all pitches. When we meet with a broker’s CEO, CMO, or Head of Partnerships, our goal is to understand their exact challenges and pain points first.
Our business development model is relationship-driven. That means real conversations, tailored presentations, and often helping them rethink their engagement model before they even sign. We work with companies that want to evolve. Not everyone is ready for that, and that’s fine. But for those that are, we become deeply involved partners.
A big part of our success comes from our ability to show early ROI. Whether it’s through a quick-win loyalty campaign or a reactivation funnel powered by smart segmentation, we prove value fast. And once that’s done, the long-term vision kicks in.
At expos and events, we filter heavily. We’re not chasing leads; we’re looking for partners who think strategically. If we see alignment in mindset and timing, that’s when we go all in. We’re not here to sell subscriptions. We’re here to help brokers grow sustainably.
You mentioned earlier that your expo strategy is evolving. What lessons did you take from past events? Our biggest takeaway was that not all exposure is valuable. In some of the previous expos, we had great visibility and lots of booth traffic—but many of those conversations went nowhere because the audience wasn’t the one qualified for our
product. Since then, we’ve shifted to using the booth as a filtering tool, not a presentation space.
In addition, we focus on pre-booked meetings with relevant decision-makers, and we reserve in-depth product discussions for quieter, more personal settings. We’ve also started organizing informal networking dinners around the expos, where real connections are made. That’s where trust begins, not during a five-minute demo in a noisy hall.
We also learned that your message must be crystal clear. If you can’t explain your value in 30 seconds to someone walking by, you’ll miss the opportunity. So now, our visual and verbal messaging is laser-focused on transformation, growth, and engagement.
Expos remain powerful for brand awareness and partner activation, but only when done smartly. We’re now heading into IFX Limassol with a clear plan, a focused team of eight, and a target list. The goal isn’t just to be seen; it’s to connect with the right people at the right time.
“Our business development model is relationship-driven. That means real conversations, tailored presentations, and often helping them rethink their engagement model before they even sign. A big part of our success comes from our ability to show early ROI.
Who is Who
Constantinos Orphanides is an experienced consultant and executive, specializing in B2B partnerships, fintech innovation, and strategic growth within the forex and financial services industry.
He currently serves as Chief Partnerships Officer at both Webedem and Fintech Crafts, leading growth opportunities, product positioning, and long-term strategic alliances across the financial services landscape.
With a solid academic foundation in Economic Science (BSc), Finance and Banking (MSc), and Shipping Management and Logistics (MSc), and holding the CySEC Advanced Certification, Constantinos combines analytical depth with hands-on experience in B2B development, forex consulting, and technology-driven transformation. His background spans over 15 years across sectors, including venture consulting, trading infrastructure, and revenue optimization for brokers.
Beyond business, Constantinos is also the owner of HoJJ, a space dedicated to encouraging connection, personal growth, and character-building within the local community.
Who is Who
Ioannis Konstantinides
Chief Marketing Officer
What role does branding play in HUBpro’s success?
Branding is one of the cores of HUBpro’s value proposition. Branding today is about creating a distinct experience — and HUBpro allows brokers to do just that. We enable deep white-label customization.
Every module, interaction, and content feed can be tailored to reflect the brand’s voice and values. Whether it’s the tone of notifications, the structure of loyalty programs, or the appearance of trader challenges, everything aligns with the brand’s identity. That makes a massive difference in how clients perceive and trust a broker.
What’s more, HUBpro encourages brokers to act like brands. We give them the tools to communicate, engage, and activate users as if they were building a lifestyle product, not just a trading platform. As I said, for the broker, HUBpro is the ultimate community and monetization platform of all KPI verticals! Things like social feeds, influencer spotlights, gamified rewards, loyalty coins, IB spaces, and many more all contribute to that.
Ioannis Konstantinides is the CMO at FintechCrafts and Webedem Group, bringing over a decade of hands-on experience in driving growth for companies across multiple industries.
He holds a BSc in Technology Management, combining a solid foundation in business strategy with deep technical understanding — a rare blend that has empowered him to lead impactful marketing initiatives in both tech-driven and traditional sectors.
With specializations in performance marketing, brand development, digital strategy, and client retention, Ioannis has consistently delivered measurable results by building strong brand identities and implementing data-driven campaigns that scale businesses in highly competitive markets.
He is also TÜV-certified in Digital Marketing Management, a recognition that underscores his commitment to professional excellence and strategic innovation. In recent years, Ioannis has taken his passion for innovation to the next level by playing a key role in HubPro — the flagship product of FintechCrafts and one of the most forward-thinking initiatives in the fintech space.
We enable deep white-label customization. Every module, interaction, and content feed can be tailored to reflect the brand’s voice and values. “
Who is Who
Pambos Michaelides
Chief Strategy Officer
What kind of feedback do you get from partners using HUBpro?
The feedback has been overwhelmingly positive, especially from brokers who were looking for something more dynamic, community-driven, and with real ways to grow users and revenues. One of the most common things we hear is: “This is exactly what we were missing.”
Partners appreciate how intuitive the platform is once it’s customized. They’re surprised by how quickly they can launch gamified campaigns or segment users for targeted communication. Many of them report higher user retention, longer session times, and a significant boost in IB engagement—especially with our Spaces module, where an IB can have, within the brokerage environment, their own closed smaller sub-community. Another piece of feedback we often hear is about internal alignment. Because HUBpro connects marketing, compliance, IB teams, and customer support in one ecosystem, everyone finally sees the same picture. That leads to smarter decisions and faster execution.
If you had to describe HUBpro’s mission in one line, what would it be?
To empower brokers to stop acting like vendors and start building loyalty. Because at the heart of it, trading is emotional. It’s social. It’s human. And HUBpro gives brokers the infrastructure to meet those human needs — with the right tools, at the right time, in the right context. That’s what turns users into loyal communities.
Since 2008 Pambos Michaelides has been leading and consulting businesses with an outstanding record. With a management consulting background, and a specialization in strategy, business planning and Marketing Pambos has impacted some of the biggest companies in Cyprus and abroad, from banking to FMCGs and from a utomotive to Telecommunications. Through his own consulting practice Pambos has led numerous projects in both Private and public sectors spanning from pro-bono to almost billion euro projects such the City of Dreams development. Pambos’s experience working in the UK as an International Business Consultant assessing markets for one of the biggest companies in the world, has brought great value to the Fintech Crafts team in both the new product development process as well as the company’s strategy.
Alexis Leonidou CEO
“
Our roadmap is ambitious but focused…we’re continuously improving the platform: new modules for referral tracking, more data visualization tools, enhanced KOL dashboards, and AI-based insights for user behavior.
What are your next goals for HUBpro and FintechCrafts this year?
Our roadmap is ambitious but focused. First, we’re e xpanding HUBpro’s reach into new markets, particularly in Asia and GCC regions, where demand for c ommunity-led platforms is surging. We’re localizing modules and adapting UI for language, regulation, and cultural differences.
Second, we’re working on use-case expansion. We’re adapting HUBpro’s core to serve not only brokers and prop firms but also iGaming operators and even niche financial communities. Our loyalty and segmentation mechanics are versatile enough to support different verticals.
Third, we’re launching a Partner Success Framework — a program that offers ongoing support, performance tracking, and co-branded marketing opportunities to top-tier clients. It’s about creating a real ecosystem, not just handing over software.
And of course, we’re continuously improving the platform: new modules for referral tracking, more data visualization tools, enhanced KOL dashboards, and AI-based insights for user behavior.•
Who is Who
Alexis Leonidou is the CEO of both Fintech Crafts and Webedem and has over 12 years of experience in the brokerage and fintech industry, Alexis has a deep understanding of brokerage operations, from ground-level execution to executive management.
In 2018, he also launched his own consulting firm, through which he has contributed to the growth and success of several renowned names in the industry.
He holds CySEC’s Legal Framework certification, a Regulatory Guide 146Tier 1 certification from ASIC Australia, and an Associate Qualification from the Chartered Institute for Securities & Investment, where he is also a member.
Optimizing brokers’ operations by applying intelligent automation
Maria Pittashi
General Manager
Who is PLUGIT?
At PLUGIT, we are a technology provider for Forex Brokers. We aim to make brokers’ lives easier. That’s been our focus since 2012. We understand how complex and fast-moving the forex industry can be, and our goal is to simplify that where we can, whether it’s through better tools, smarter automation, or reliable support.
Our product suite, YOONIT, includes everything from CRM and IB management to copy trading, margin control, bonus automation, and more. Each module is designed to work on its own or as part of a larger setup, so brokers can choose what fits best for their business and build from there.
We don’t claim to have all the answers, but we do listen, and we care about the details that matter to our clients. The brokers we work with shape how we evolve, and we’re proud to be their trusted partners in technology that shapes the industry.
How have traders/investors’ needs evolved through the years?
It’s a question we think about a lot, especially as the industry continues to evolve, and this is what drives our innovation.
We’ve seen quite a shift over the years, especially as technology has become more accessible and expectations have changed. A decade ago, traders mostly focused on execution speed and spreads. Now, they’re looking for control, transparency, and tools that match their individual strategies. With our clients, we’ve seen that there’s a stronger demand for real-time information to help them stay on top of analytics, client patterns, trends, and reporting, all allowing for better decision making. We’re also seeing more interest in risk management tools at the retail level, which used to be more of an institutional concern.
At the same time, the Broker’s end users (investors) tend to be more educated. They have more information readily available to them than in the past, they ask more questions, and
they have higher demands from their Brokers. Trader’s are looking for Brokers that can offer portals where all their information is easily accessible, and with minimal interaction. They need systems that can adapt. And for Brokers, this means that the tech they offer needs to keep up, or they risk falling behind.
That’s where we’ve focused our efforts, working closely with our clients as partners, to understand what their clients are asking for,
what’s slowing them down operationally, and where technology can make a meaningful difference. We focus on automating repetitive tasks, reducing risk exposure, or giving traders more visibility and control.
With the rising marketing and acquisition costs, an effective partner program is essential to brokers success. Your thoughts on this challenge. It’s become obvious over the past few years that partner networks (whether IBs or affiliates) aren’t just optional anymore, they’re essential. As you mentioned, digital acquisition costs are climbing, and traditional marketing is becoming less predictable for brokers. They are having to rely more on referral-based growth. But while the model works, managing it properly is a whole other challenge for them.
Most of the friction we see comes down to brokers not having a system that’s designed for this kind of scale. A broker might have hundreds or even thousands of IBs and sub-IBs in different regions, languages, and structures. Trying to manage all of that manually, or with a system not built for it, just doesn’t scale. We’ve worked with many brokers facing this exact issue: spreadsheets, disconnected systems, lack of visibility on performance or payouts, poor reporting, limited scalability, and inflexible payout structures.
A lot of our work on the IB & Affiliate Management Tool comes directly from these pain points we kept seeing. It is a dedicated solution that helps brokers run efficient, transparent, and performance-driven partner programs. It’s now being used by some of the leading brokers in the industry, and what we hear most often is that it helps them focus more on growing their network, not just managing the admin behind it.
We understand that for our client’s it’s not just about tracking commissions, it’s about giving their partners the kind of experience that makes them want to keep referring business to them.
Which are some of the common forex risk management mistakes you see and brokers should avoid? One of the most common mistakes we see is treating risk management as something reactive, rather than something built into the day-to-day operations. A lot of brokers wait until they’re exposed to high volatility, unexpected client behavior, or liquidity gaps before reassessing their risk settings. By then, it’s often too late to respond effectively.
Another issue is over-reliance on static margin rules, especially in fast-moving markets. What worked last quarter might not work tomorrow. We’ve focused so much on helping brokers automate that part of the process through our Dynamic Margin solution. As our top selling module, we see Brokers of all sizes find the obvious value in using such a tool. It gives them the flexibility to set smarter rules and adapt in real time, rather than relying on manual interventions.
We also see situations where risk management is isolated within the Brokerage, disconnected from marketing, sales, or even compliance. In reality, all of those departments impact exposure. For example, bonus campaigns or aggressive acquisition strategies can unintentionally open up vulnerabilities if risk isn’t factored in from the start.
So the advice we’d give is for Brokers to treat risk as something to design into the system early on. The Brokers who take that approach tend to run leaner operations, have fewer surprises, and are better prepared when the market tests them.
What solutions do you offer to brokers and what’s your competitive advantage?
At PLUGIT, we offer a modular suite of solutions designed specifically for forex brokers. Our platform, called YOONIT, includes the following tools: IB and Affiliate Management, Copy Trade, Bonus Automation, MAM/PAMM, Dynamic Margin, and CRM solution. Each module can work on its own or as part of a larger setup, depending on what the broker needs. That flexibility is important because no two brokers operate in the same way, and we find that our clients benefit from our adaptability.
As for what sets us apart, we don’t try to be everything to everyone. We focus on solving real operational challenges brokers face every day. A lot of what we’ve built has come directly from working closely with our clients, understanding their pressure points, and improving based on their feedback.
Our competitive advantage is our focus and experience in the market. We work with some of the largest Brokers in the industry, and working alongside them for the past 12 years as they push our products to the limit, has made our products resilient and strong. We also move quickly with our support, which is something many brokers tell us they value, and isn’t necessarily something they find amongst other providers.
How is AI transforming financial services technology, and in what ways is PLUGIT integrating it into its strategic vision?
AI is definitely reshaping the way all businesses operate. For us, it’s less about the hype and more about using it in meaningful ways. For instance, we are prioritising the value and speed it brings when delivering support, training, and knowledge to our clients. Brokers today are surrounded by information, and while that can be powerful, it can also be overwhelming. Our goal is to help them simplify, make it easier for them to understand our products, and troubleshoot any issues faster and more efficiently than it’s ever been before.
We know we’re still at the beginning of this journey, but it’s a direction we’re fully committed to. As our products continue to evolve and become more sophisticated, the way we support them has to evolve as well, and naturally, AI is an important part of that process.
What’s coming up next for PLUGIT?
We’re always working on something… that’s just how we operate. A lot of it is shaped by what we’re hearing from Brokers, what’s shifting in the market, and where we think we can genuinely add value.
While we’re not ready to share specifics just yet, what’s ahead is definitely aligned with everything we stand for: practical innovation, flexibility, and keeping brokers one step ahead of the curve.
So yes, keep an eye on us.
Who is Who
Maria is the General Manager at Plugit, a leading fintech company celebrated for its award-winning solutions in the forex industry, including the Best All-In-One Broker Solution for their flagship product, the YOONINT suite of intelligent modules. With over a decade of experience in the financial sector, Maria has excelled in management positions at some of the industry’s top fintech companies.
At PLUGIT, Maria is driving the company’s expansion into new global markets, streamlining the client onboarding journey, and reinforcing PLUGIT’s reputation for delivering outstanding partner support and scalable, broker-focused technology.
Forex risk management is one of the most important topics that you must master to be a successful trader. As a trader you want to make money and in order to make money you have to learn how to manage risk and avoid potential losses that will hurt your trading journey or career. So forex risk management in simple words is learning how to control your losses in order to have a chance of being profitable in the long run. When you trade without risk management rules in place you are in fact gambling. Key elements in forex risk management is identifying, and mitigating the various types of risks that trader face in the markets such as price volatility, over leveraging, high exposure, and liquidity. The key is to preserving capital and ensuring long-term profitability by taking decisions like setting stop-losses, controlling position sizes, and maintaining a disciplined approach to trading. At FinPros, we view risk management not as a safety net, but as a core component of successful trading.
Which are some of the common forex risk management mistakes to avoid?
Below the most common mistakes of traders are doing during their trading journey
1. High leverage – High leverage most of the times is the trader’s enemy, trading with excessive leverage can amplify both gains and losses.
2. No setting stop losses or Take profits– One of the most common mistakes of traders is not setting stop losses or take profits to limit their losses or taking profits increasing the probability to miss a key level.
3. Emotional trading – Letting fear or greed drive decisions instead of strategy.
4. Over trading – A common error is risking too much on a single trade to make more.
5. Rebound trading – Attempting to recover losses from a prior period of losses, usually leads to greater risks and further drawdowns. At FinPros our educational material focuses on the mistakes and is a great source especially for new traders to learn and adapt.
Which are the best forex risk management strategies?
Each trader can develop his/her own risk management that fits his/her trading style, but some of the most common are the below .
• Setting risk reward ratio: How much you willing to lose per trade. Usually, the most common risk reward ratio is 1:3
• Stop Loss/Take profits: To book profits or limit losses!
• Position Sizing Ensure consistency and reduces overexposure.
• Limit Leverage: Most professional clients are trading with low leverages.
• Psychological Discipline: Stick to your trading plan.
At FinPros, we provide tools like risk calculators and real-time analytics to support these strategies.
Why is it suggested to diversify your portfolio when trading online?
Diversification helps reduce overall portfolio risk by spreading exposure across different instruments, asset classes, or trading strategies. Currencies can be impacted by macroeconomic shocks, political instability, or market sentiment. If all your capital is concentrated in one area, you’re vulnerable. A diversified portfolio helps cushion the impact of losses in one area with gains in another, creating a more stable growth trajectory. At FinPros we are offering a wide range of asset suitable for creating a diversified portfolio that will reduce your risk of concentrating in one area
What services do you offer at FinPros and what’s your value proposition?
FinPros offers multi-asset trading with competitive pricing, advanced execution technology, and robust risk management tools. Our value proposition lies in being on offering an exceptional service suitable for the needs of each trader. Our tailored made solution can accommodate the needs of every trader that will join us. Also, we are a multi-regulated broker with institutional-grade infrastructure, designed to serve both retail and professional clients. We provide a transparent trading environment, lightning-fast execution, ensuring traders have the confidence and control they need.
How do you mitigate the risk to ensure clients’ funds are safe?
Client fund safety is non-negotiable. We hold client funds in segregated accounts with tier-1 l banks, strictly separated from company capital. Additionally, we comply with international regulations and conduct regular internal and external audits. Our negative balance protection policy ensures clients never lose more than their initial investment and lastly our advanced exposure monitoring tools and scenario-based stress testing models prepare us for unexpected market shocks, ensuring operational stability.
What’s coming up next for FinPros?
FinPros Group, founded in 2021 by industry veterans with decades of experience and our mission is to empower traders at every level—from beginners to institutions—through advanced trading platforms, next-generation fintech, and unwavering regulatory compliance.
We’re constantly optimizing our services and moving towards AI and fintech solutions that will enhance traders experience. FinPros was recently honored with the “Most Reliable Execution Platform 2025” award at the Forex Traders Summit Dubai, presented by SmartVision—an achievement that stands as a strong testament to our ongoing efforts. This recognition highlights our steadfast commitment to providing ultra-fast execution, competitive trading conditions, and a transparent environment, ensuring our clients always benefit from the best pricing at the right time.
In the coming months, we’re expanding our platform capabilities with enhanced analytical tools, deeper liquidity access, and new educational resources tailored for both novice and seasoned traders. We’re also focused on building strategic partnerships, hosting international finance events, and strengthening our presence in key global markets—all while staying committed to delivering a secure and forward-thinking trading experience.
Who is Who
Giannis Nikola is a professional with more than 12 years in the forex industry, currently serving as the Chief Trading Risk Manager at FinPros, based in Limassol, Cyprus. With a robust background in trading and risk management operations, he has held pivotal roles such as Chief Dealer, Head of Dealing, and Head of Execution/Dealing. His career trajectory includes significant contributions at CMTrading, where he led the Dealing Department for nearly five years, playing a crucial role in the company’s growth and operational excellence.
Giannis is committed to continuous professional development. He is currently an Associate Member at The Chartered Institute for Securities & Investment (The CISI), holder of CySEC Advance certificate and a Certificate member of Institute of Risk Management (IRM).
What’s the key to trade the markets?
Nicole Heinrich Key To Markets
Share with us how your career journey started?
My career started back in 2016 when I joined BDSwiss as an Account Manager. I didn’t have a set roadmap back then, but I knew I wanted to be in an environment where performance, growth, and direct impact mattered. From the beginning, I was drawn to the energy of the industry, fast, competitive, and constantly evolving.
What I quickly realized is that success in this space isn’t just about hitting targets, it’s about being able to adapt. Over the years, I’ve held various roles across sales, retention, and business development, and with each transition, I had to adjust my mindset, learn new skills, and stay open to change.
One thing I always tell people is: you have to stay flexible and adjustable. The market changes, client behaviour changes, and company goals shift. If you’re too fixed, you’ll fall behind. Being able to revolve, whether it’s your approach, your leadership style, or your strategy, has been key to every step I’ve taken.
That mindset of adaptability has stayed with me and really shaped how I lead today as Chief Commercial Officer at Key To Markets. I still approach each day with
the same curiosity and drive I had at the very beginning, just with a bit more perspective.
How have traders/investors needs evolved through the years?
Over the years, traders’ and investors’ needs have become increasingly sophisticated and demand-driven. Today’s market participants expect far more than just access to trading platforms—they seek transparency, speed, tailored support, and cutting-edge tools to stay competitive.
At Key to Markets, we’ve seen a clear shift toward more informed and empowered clients. Traders are no longer satisfied with generic solutions; they want deep liquidity, tight spreads, seamless execution, and the ability to trade in a regulated, trustworthy environment. Education and analytics have also become central—clients want to understand the “why” behind market moves, not just react to them.
Moreover, there’s a growing demand for flexibility. Whether it’s algorithmic trading, multi-asset access, or localised payment solutions, modern traders want a broker that can adapt to their strategy, not the other way around.
That’s why at Key to Markets, we don’t just provide access— we empower traders with true ECN execution, zero restrictions on strategy, and transparent, regulated trading environments. With institutional-grade liquidity, tight spreads, fast withdrawals, and a commitment to education and analytics, we ensure our clients have the edge they need to succeed. As the needs of traders evolve, so do we—because staying ahead means never standing still.
Customer Retention & Engagement. What’s the key behind this?
The key is strong relationships and ongoing support. Clients and partners stay when they feel valued, understood, and backed by a team that’s truly invested in their success. We focus on being present, not just when things are going well, but especially when challenges arise. It’s that consistency and personal connection that builds long-term trust and loyalty.
Could you share information on the services Key To Markets is offering and the region it operates?
Key To Markets is a regulated ECN broker providing direct market access via the MT4 and MT5 platforms, serving retail, professional clients. We also offer strong support for our partners through IB programs, PAMM solutions, and copy trading, helping them grow and manage their business effectively.
We operate globally, with a strong presence in LATAM and Africa, and regulated under Mauritius. Our focus is on delivering deep liquidity, transparent execution, and personalized support to create long-term value for both traders and partners.
What’s Key To Market’s unique selling point and how do you differentiate from the competition?
Our biggest differentiator is that we’re a true ECN broker. That means we offer clients direct market access with no dealing desk, no conflict of interest, and ultra-tight spreads,
especially important for traders who value transparency and execution quality.
But what really sets us apart is how we combine that with a robust partner program. We don’t just offer competitive rebates, we offer real support. Our IBs, affiliates, and fund managers get full transparency, flexible terms, and long-term alignment. We treat them as strategic partners, not just traffic sources.
On top of that, we remain flexible. We’re not a massive, slow-moving corporation. That allows us to customize solutions, move quickly on new opportunities, and stay close to our clients’ needs, whether they’re active traders or institutional partners.
So in short, it’s the combination of pure ECN trading, a partner-first approach, and the flexibility to adapt that’s what makes Key to Markets stand out.
How do you see AI and technology supporting clients retention or acquisition strategies?
AI and technology are transforming the way brokers connect with, serve, and retain clients. At Key to Markets, we see them as essential tools in both acquisition and retention strategies, when used strategically and ethically.
From an acquisition perspective, AI enhances targeting precision. With smarter data analysis, we can better understand audience behaviour, identify high-intent segments, and personalise outreach. It allows us to create more relevant, timely content and campaigns that speak directly to traders’ interests and needs.
On the retention side, technology helps us deliver a more proactive, seamless client experience. Whether it’s through intelligent CRM systems that personalise communication, automated alerts that keep clients informed in real time, or AI-powered analytics that help traders make informed decisions—we’re empowering our clients to perform better. Support and real value are what turn clients into long-term partners.
Ultimately, it’s about combining human insight with technology. AI should enhance relationships, not replace them. That’s a key principle for us at Key to Markets—using tech to stay client-centric in everything we do.
What’s coming up next for Key to Markets? We’re proud to be celebrating our 15-year anniversary, a major milestone that reflects our long-term commitment to clients and partners. But we’re not standing still.
Looking ahead, we’re focused on expanding our global presence, enhancing our offering, and continuing to invest in technology to deliver smarter, faster, and more flexible solutions.
We’re also growing our partner network, offering more value, transparency, and long-term support. Internally, we’re building on a culture of performance and adaptability—because that’s what has kept us competitive for 15 years, and it’s how we’ll continue to grow in the years to come.
Who is Who
A seasoned executive in the fintech and online trading industry, bringing nearly a decade of experience in commercial leadership, sales strategy, and client engagement. Throughout her career at BDSwiss, she held multiple senior roles—including Chief Sales Officer—where she successfully built and led high-performing global teams. Currently serving as Chief Commercial Officer at Key to Markets, Nicole spearheads global expansion efforts, fosters strategic partnerships, and is dedicated to delivering meaningful value to clients and partners. Known for her adaptability and relationship-driven leadership, she thrives in fast-paced, results-oriented environments.
Diversifying your portfolio with the right opportunity Martins Skromans
Head of Investment Department, DOM Invest
How many years is DOM Invest supporting investors?
DOM Invest is a relatively new department within the DOM Group, and we are soon celebrating our first anniversary. It was established to meet the growing demand for clearly structured and professionally presented investment opportunities for both foreign and local investors. With a rapidly expanding investor database and a continually growing list of project partners, DOM Invest acts as a bridge between capital and opportunity, ensuring both sides receive the clarity and support needed to move forward with confidence.
What’s the trend in Investments in the last year in EU?
The core trend remains unchanged: investors continue to seek simple, transparent, and well-structured investment opportunities with clear legal frameworks and defined revenue streams. While no investment is without risk, minimizing that risk through thorough due diligence and structure is the common objective. In Cyprus and similar local markets, information is not always presented in a way that meets international investor expectations. That’s where DOM Invest steps in—to interpret, structure, and elevate these opportunities to meet global standards, guiding investors effectively through the local landscape.
How can an investor diversify his portfolio and what type of investments do you offer and how is the payback?
That’s a great question. I’m a strong believer in portfolio diversification. DOM Invest is committed to offering investment opportunities not only in the well-established Cyprus real estate sector, but also in lesser-known to the general public areas such as green energy, infrastructure projects, operating businesses for sale, marine ventures, and financial investment products. We strive to present the full spectrum of available investment options across our island and beyond. Payback and returns vary based on the nature of the investment, but we always aim to present realistic projections and transparent structures.
How can you set up a business in Cyprus?
What are the advantages of buying a pre-registered business or a shell business?
Starting a business can be a complex process. Acquiring a business with existing operational history, established partnerships, a known client base, and clear revenue streams allows you to reduce risk and save time. In the world of investments, saved time often translates directly into saved capital.
What are the advantages of investing in real estate in Cyprus and how easy is the process? Cyprus continues to show strong local and foreign demand in 2025, with the real estate market demonstrating healthy growth and higher-than-average European rental returns. There are many opportunities, from new developments to renovation projects. Additionally, the government’s ongoing efforts to integrate Cyprus into the Schengen visa zone could drive a fresh wave of demand and investment in the sector.
INVESTMENT OPPORTUNITIES OF CYPRUS
DOM Invest: Your Trusted Partner
Identifying investment opportunities
Diversifying investment portfolio
Investment Focus Areas:
Maritime Industry & Blue Economy
Energy & Renewable Energy
Waste Management & Infrastructure Projects
Real Estate & Hospitality (Hotels and Restaurants)
Strategic Acquisitions & Startups
Aviation
From Law to Legacy: Christina Aristidou’s Mission to Redefine Success
High-performance coach, international speaker, and Director of Global Woman Club Cyprus shares her vision on mindset, leadership, and lasting transformation
Christina, you have built a remarkable career that bridges law, leadership, and personal empowerment. How did your journey begin?
My career began in corporate law, where I rose through the ranks of multinational firms to high-level executive roles. It was a path defined by precision and performance, but eventually, I realized something was missing. Despite the external success, I felt stuck and unfulfilled. That inner call inspired me to dive into mindset work, personal development, and high-performance coaching, earning certification from ICF, the world’s largest coaching organization, and to proudly serve as a Board Member of the ICF Cyprus Chapter. I took the leap and left law behind to build a new legacy, one rooted in helping people and organizations grow from the inside out. Today, I work globally to empower individuals and teams to turn challenges into clarity, purpose, and powerful leadership.
What are the defining lessons you’ve learned on this journey?
I’ve learned that success without alignment leaves you feeling empty, drained, hollow. You only truly realise this when you finally reach the goals you once dreamed of and they leave you feeling nothing at all. That’s when it hits you: success without happiness is meaningless. True high performance comes from self-leadership, mastering your mindset, honouring your body, and listening to your soul. What we really need is clarity, not just more hustle. I’ve also come to see that, contrary to societal norms, vulnerability is not a weakness. It is a sign of strength, it builds trust, fuels innovation, and drives real transformation. Inner work isn’t a luxury; it’s essential. It is the root of growth, progress, and evolution. And happiness is definitely not the result of success, it is the path to it.
You’ve become an expert in mindset and leadership transformation. What gap did you notice that compelled you to step into this work?
I saw talented, driven individuals, leaders from diverse industries, cultures, and age groups, struggling silently with burnout, imposter syndrome, and the weight of perfectionism. They had the knowledge and experience, but not the tools to navigate their inner world. What they truly lacked wasn’t more information, it was transformation. That insight inspired me to design coaching frameworks, academies, and retreats that help people reconnect with their authentic selves, anchored in power, clarity, and purpose.
If it were, everyone would do it. Yet it’s the only path forward and upward. We often resist what we most need, but what we avoid is usually where the breakthrough lies. Mindset isn’t just personal, it is strategic. Without belief, clarity, and emotional mastery, no strategy can succeed. With them, even the boldest goals become not just possible, but highly probable.
Tell us about your 5Cs framework.
The 5Cs (Clarity, Courage, Consistency, Connection, and Contribution) form the foundation of transformational leadership. Clarity defines your vision. Courage propels you into action. Consistency builds momentum. Connection brings humanity into leadership. And Contribution gives your journey deeper purpose. This model is
at the heart of my work, whether in coaching, mentoring, corporate trainings or international retreats, and continues to deliver transformative results and outstanding feedback.
What mindset shifts are essential for growth today?
The most powerful mindset shifts are moving from doing to being, from thinking to feeling and from talking to listening. From seeking external validation to honoring your inner authority. From clinging to control to embracing trust.
You are the Regional Director of Global Woman Club Cyprus. What’s the mission behind the club and how does this global network elevate women?
The mission is clear: to empower women to rise, economically, socially, and professionally. We provide education, global networking, visibility, and support in a space where ambition meets empathy. It is about stepping into both self-leadership and business leadership, not just joining the table, but leading it with authenticity, boldness, and purpose. This is more than connection, it is a sense of belonging. When women feel seen, supported, and celebrated, their impact multiplies. Our members launch businesses, expand their influence, and collaborate across borders. It is a community with purpose, one that grows together, celebrates milestones, shares challenges, and travels the world side by side.
You have shared stages with thought leaders like Deepak Chopra, Dr. Shefali, and John Lee. What does that visibility mean to you?
It is a powerful confirmation that the message matters. Being invited to share the stage with global icons is an honour. But beyond the spotlight, it reflects something deeper: that the conversation around self-leadership, mindset, and empowerment is not only relevant, it is essential. It proves that what we are building resonates, across industries, borders, and cultures. As a brand and a movement, it reinforces the demand for meaningful transformation, and it opens new doors to expand this impact even further.
What inspired your book, Cracks of Strength that is expected to be published in 2026?
It is a deeply personal project, really close to my heart. It holds the hardearned wisdom I wish I had embraced much earlier: the courage to simplify life, to release the weight of overthinking, overstressing, over-hustling, and overdoing. It is a call to reclaim peace, presence, and step into our power. It includes insights drawn from my own experiences, client stories, and tools I have gathered through years of personal growth and professional practice. We often mistake strength for perfection, but true strength is forged in our cracks, in our most vulnerable moments. This book is both a guide and a companion for those seeking deeper meaning, clarity, and the courage to rise, not despite their challenges, but because of them.
You co-founded LevelUp Lab, offering subsidized training to organizations. How is this reshaping the corporate world?
LevelUp Lab is reshaping the future of workforce development by making high-impact training accessible, strategic, and results-driven. We are helping companies future-proof their human capital, because performance starts with people. Through HRDA-subsidized programs, we help companies invest in what matters most, their people. We offer practical, research-backed training in leadership, communication, emotional intelligence, stress management, and organizational culture, helping teams grow from the inside out. In a rapidly evolving business environment, companies need more than knowledge, they need transformation. That’s where we come in. Our programs bridge the gap between theory and implementation, equipping leaders with the mindset, tools, and emotional intelligence to lead with agility, resilience, and clarity. For forward-thinking organizations, LevelUp Lab is not just a training provider, it is a strategic partner in cultivating empowered teams, strong leadership foundation, and a culture of continuous growth.
You lead Evolve Daily Academy, co-founded The Alpha Retreat, and host the Life Skills series on Alpha TV. What impact do these platforms have? Together, these platforms create a seamless growth journey, from mindset to mastery, potential to peak performance. Evolve Daily Academy is the first of its kind in Cyprus. A transformational platform offering group coaching, live masterclasses, daily inspiration, powerful community and access to 1:1 mentoring. It is where breakthrough meets consistency and transformation becomes a lifestyle. Now in its second season, Life Skills on Alpha Kalimera has become a beloved segment that brings insightful topics and practical tips to a broad audience.
Who is Who
Christina Aristidou is a multi-award-winning high-performance coach and leadership expert.
Formerly a legal executive, she now empowers leaders globally through coaching, mentoring, trainings, retreats, and media.
She serves as Director of Global Woman Club Cyprus, founder of Evolve Daily Academy, co-founder of Becoming Alpha and LevelUp Lab, a sought-after international speaker, and an upcoming author.
With strong engagement and positive feedback, it sparks real conversations and daily shifts, making personal development accessible and actionable for all. The Alpha Retreat offers an immersive experience that invites deep inward and outward exploration, creating a sacred space for participants to reconnect with themselves, their passions, their dreams, and a network of like-minded individuals. Our next retreat at Lake Como promises deep inner work in an unforgettable setting, with more exclusive events planned worldwide.
This integrated approach bridges personal evolution and business excellence, equipping leaders and teams to thrive now and in the future.
What is next?
My mission is clear to build a legacy of empowerment, one that inspires lasting change locally and globally. I am rolling out immersive retreats, high-impact conferences, and innovative programs that unlock deeper transformation for individuals and organizations alike.
My focus is on blending mindset, leadership, and performance in fresh, powerful ways that inspire lasting change. I never stop evolving, and I invite you and challenge you to do the same. Stay tuned and follow my journey for exclusive updates and opportunities to be part of this next chapter because the best is always ahead.
