Blue Wings Kindness issue February 2017

Page 84

FLY FINNAIR SUSTAINABILITY

BETTER PLANET A few examples of Finnair’s societal involvement in action: THE UNITED NATIONS Global Compact is a corporate responsibility initiative aiming to make human rights, fair labour standards, environmental responsibility, and anti-corruption core parts of the participating companies’ operations. Finnair has been a member since 2013. The airline also signed the United Nations Women’s Empowerment Principles in 2011.

FINNAIR has received 7 of 12 forthcoming Airbus A350 aircraft, which cut back on fuel consumption and emissions by 25 per cent.

LAYING ROOTS FOR PRESERVATION SINCE 2012 Finnair has supported rain forest reforestation in Madagascar in ­cooperation with the Finnish Association for Nature Conservation. The initiative, entitled Project ­Manondroala, aims to patch together fragmented sections of forest in the eastern part of the island in close collaboration with local environmentalists. In 2016 alone, more than 30,000 seedlings were planted and 25 hectares of forest restored.

WORK WITH US

DO GOOD Finnair makes it even easier to donate to charity. Passengers can now make a donation to UNICEF Finland when they book their flights on the Finnair website. Donations are possible in sums of five, ten, or twenty euros. Finnair also collaborates with many other environmental and ­humanitarian organisations.

84 BLUE WINGS FEBRUARY 2017

Madagascar’s ecosystem has taken a serious hit from slash-and-burn ­agriculture, timber logging, and fuelwood production. It has been estimated that up to 80 per cent of its original forests have been destroyed as a result of human intervention. Conservation in the area is crucial for preserving biodiversity, as up to 90 per cent of the nation’s flora and fauna is only found in Madagascar.

Finnair Plus members can ­donate points to the following ­charities at finnairplusshop.com: • The Finnish Association for Nature Conservation • The Association of Friends of the University ­Children’s Hospitals • The Cancer Society of Finland • The Finnish Red Cross • UNICEF Finland • Hope • WAU ry • UNWomen

FINNAIR was one of the first airlines in the world to receive an IATA Environmental Assessment (IEnvA) certification; this environmental management system is a set of processes and practices that enable an airline to reduce its environmental impacts and increase its operating efficiency.

THE AIRLINE supports the International Air Transport Association’s (IATA) goal of zero emissions trading scheme. Finnair is dedicated to reducing its carbon dioxide emission revenue as much as 20 per cent per tonne-kilometre from 2009 to 2017. Another ambitious goal is to reduce the total amount of de-icing fluids by 40 per cent from 2006 to the end of 2016.

FINNAIR CONDUCTS an annual employee well-being survey, participates in campaigns promoting equal opportunities at the workplace, and places a strong focus on occupational safety and continuous training.

IN 2015 FINNAIR joined the Climate Leadership Council, an initiative bringing together leading Finnish businesses to combat climate change and foster business eco-technologies. The airline is also included on the CDP’s (formerly Carbon Disclosure Project) 2016 Nordic Disclosure Leadership Index (CDLI), which comprises organisations that have scored within the top 10 per cent in the region in their efforts to disclose carbon emissions and energy data.


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