Blue Wings Happy place issue 1 / 2020

Happy place issue 1 / 2020

BLUE WINGS M A L IN ÅKERMA N’S

GREEN DREAMS

FLOW E R POW E R

Copenhagen’s big plant revolution E ASY DO E S I T

Uncover the secret power of boredom SWEET BA L A N C E

9 blissful tips for a wellness break in Finland

DON’T BE SHY – HELP YOURSELF TO THIS ISSUE!

E X P E R I E N C E T H E E XC E P T I O N A L

R/EVOLUTION

T H E A L L- N E W P R I N C E S S F 5 5 E X P E R I E N C E T H E E X C E P T I O N A L®

Boat show 18 – 26.1.2020 Visit us us at at the the Düsseldorf Cannes Yachting Festival, 11th – 16th September 2018

PRINCESS FINLAND +358 500 667754 info@princess.fi www.princess.fi FIND OUT MORE AT PRINCESSYACHTS.COM

Editorial Welcome onboard

bluewings.finnair.com

FO KUS M E D I A F I N L A N D

TOPI MANNER

Chief Executive Officer, Finnair

Managing editor Amanda Soila Art director Aino Ahtiainen Associate editor Shelly Nyqvist Visual designer Sesilja Lindell Editorial assistant Mirkka Helkkula English editing Silja Kudel Reproduction Teemu Salovaara Cover Malin Åkerman by Carla Coffing Behind this issue Theis Bothmann, Carla Coffing, Mark Fletcher, Laura Iisalo, Silja Kudel, Mikael Lundblad, Lissu Moulton, Katja Pantzar, Anja Reponen, Elisa Suokko, Andrew Taylor, and Liisa Valonen Submissions and feedback bluewings@fokusmedia.fi Blue Wings online bluewings.finnair.com issuu.com/finnair_bluewings Editorial Offices Hämeentie 135 A, 00560 Helsinki, Finland, tel. +358 40 630 8253 firstname.lastname@fokusmedia.fi Advertising Sales Jaana Lindvall-Harki tel. +358 40 582 1416 jaana.lindvall-harki@fokusmedia.fi Publisher Fokus Media Finland Printed by Punamusta, Joensuu, Finland 2019 Paper Stora Enso Novapress Gloss 60g, Cover paper Stora Enso LumiArt Gloss 200g ISSN-0358-7703

Editor-in-Chief Arja Suominen arja.suominen@finnair.com Finnair Head Office Tietotie 9 A, Helsinki Airport, 1053 Finnair, Finland, tel. +358 (0)9 818 81, Postal address: P. O. Box 15, 01053 Finnair, Finland Customer feedback finnair.com/feedback or by mail: Customer Relations, SL/403, FI-01053 Finnair finnair.com, finnair.fi, finnairgroup.com

Leading the way SUSTAI NAB I L I TY is one of the key drivers in our new strategy, as we strive for carbon neutrality.

One of our many goals is to halve single-use plastics in our catering services by the end of 2022.

We’ve already taken several concrete steps in this direction and reduced both the amount and type of packaging materials of our buy-on-board selection by 50 per cent. For example, single portion milk packets have already been replaced with milk poured from a carton and this year we will exchange plastic cutlery with wooden forks, knives, and spoons.

Our amenity kits have also been revamped on many levels from their packaging to their contents – for example, our slippers are made from recycled PET, and many other products made from PET will soon join them.

Our long-term goal is to decrease our annual plastic use by 230 tonnes. We’ve already managed to reduce 34 per cent of this target amount – almost 80 tonnes – with another 150 tonnes to be reduced within the next two years.

Wishing you a happy new year and a pleasant flight,

Our goal is to decrease annual plastic use by 230 tonnes.

Topi Manner

1 / 2020 BLUE WINGS 3

Life is a rocky road with its ups and downs. Our goal is to minimise the problem of getting dressed appropriately, so you’ll have time to worry about the bigger picture.

Makia was born in the harbour of Helsinki to stand the test of time and to accompany you for years to come - Through the Rough Seas.

makia.com | Flagship store: Mannerheimintie 22-24 00100 Helsinki Finland

Contents Happy place issue

Dream 11

GLO B AL P U L S E

Healthy and cosy hacks

15

P RO D U C T I N S PI RAT I O N

The green gospel according to Hollywood actress Malin Åkerman.

Page 16

Taking root in Copenhagen

Swedish style 16

M AL IN ÅK ER M A N

Green carpet treatment

PAG E 2 2

Cuddle therapy PAG E 11

Explore Busan’s fairytale rocks

2 2 COPE NHAG E N

PAGE 32

Next-level floristry 3 2 B USAN

South Korea’s second city 3 8 PR OFI L E

41

Happiness researcher Emma Seppälä SMAR T STUFF

Clever thinking by companies 44 CONVE R SATI ON

Diversity and inclusion with Katja Toropainen

Norway’s seed vault.

Page 41

1 / 2020 BLUE WINGS 5

Contents Happy place issue

Create 4 8 C RE ATIV E CO R N ER

Light minds think alike 57 FINL AND

Wellness guide

6 2 INV E STIG ATION

Great boredom 67 S H OWRO O M

Global design 75 Q &A

Urban landscape

Rejuvenating rituals.

Page 57

Fly

Light innovation PAG E 4 8

79 FI NNAI R NE WS

What’s new

83 FLYI NG STOR I E S

Get social

84 E NTE R TAI NME NT

Stay connected

85 FI NNAI R PLUS

Frequent flyer rewards

86 SHOPPI NG

Wish list from Finnair Shop

89

HOL I DAY SAMPL ER

Summer new

90 W E L L NE SS ONB OARD

Vibrant colours of Morocco

Healthy options in the air

91

STAFF TI PS

Hiking adventures

92 FI NNAI R I N A NUTSHE L L

PAG E 75

Fly the shorter route

93 FL E E T

Modern fleet at your service

94 MAPS

Helsinki Airport and destination check-list

98 FI NL AND FACTS

Fascinating figures

The art of daydreaming!

Page 62

6 BLUE WINGS 1 / 2020

L U X B AG H E L S I N K I

W

WO &

EN

C E L I N E · G U C C I · B A L E N C I AG A G I V E N C H Y · F E N D I · S A I N T L AU R E N T C H LO É · LO E W E · B OT T EG A V E N E TA

P O H J O I S E S P L A N A D I 2 5 - 2 7, 0 0 1 0 0 H E L S I N K I W W W. LU X B AG . F I

PHOTO CARLA COFFING

Dream

Keep your curiosity alive

Play it again Malin Åkerman is here to challenge Hollywood’s green ethics (p. 16 ) 1 / 2020 BLUE WINGS 9

THE LARGEST HAS ARRIVED.

THE WORLD’S LARGEST CAR RENTAL COMPANY – NOW IN FINLAND. ENTERPRISE RENT-A-CAR IS THE WORLD'S LARGEST RENTAL COMPANY WITH OVER 1.5M CARS WORLDWIDE – NOW OPERATING ALSO IN FINLAND! BOOK A CAR: ENTERPRISE.FI

Global pulse COMPILED BY KATJA PANTZAR

Ideas for good life from around the world

Book nook

SIMPLE PLEASURES are experts in the art of cosiness, the indulgent yet simple ways of creating comfort in our daily lives. COSY: THE BRIT ISH

B R I TS

AR T OF COMFORT

(HarperOne) by Laura Weir, editor-in-chief of the Evening Standard’s ES Magazine, highlights the joys of a perfect cup of tea, warm woolly sweaters, warming up by a cosy fire, and hot baths during the cold winter months.

Cuddling makes us feel warm and fuzzy!

Cuddle therapy

THE NEW SQUEEZE a hug sometimes. But could a cuddle with a stranger make you happier?

Yes, if you ask London-based Nordic Cuddle, a company offering licensed and restorative cuddle sessions from one of the team of professional huggers. If the thought of cuddling with a stranger feels odd, think of the nurturing and comforting relationship between a mother and child. If there were more touch in the world, there would be less disease and fewer wars, according to leading touch advocate and the Finnish co-founder of Nordic Cuddle, Rebekka Mikkola.

PHOTOS CHRIS ABNEY, N2 ALBIINO, MIKKO LAGERSTEDT

W E AL L NE E D

H E L S INKI

Lux Helsinki draws half a million people to walk along a kilometre-long route of light art and installations in the Finnish capital from January 4–8.

F U N FAC T

A proper cuddle can increase levels of oxytocin, one of the happy hormones.

Bright therapy

LIGHTS UP Brighten up during the darkest time of year.

L APLAN D

The Polar Light Workshop from February 4–10 takes participants on an illuminating adventure with top photographers to magical Lapland.

2020 BLUE WINGS 11

Global pulse Ideas for good life from around the world

SNOOZE HELPERS

Gut-happy food

EAT YOUR KRAUT OUT

Three ways to get a better night’s sleep:

in popularity of probioticrich foods shows no signs of slowing down, along comes Nordkraut, a new type of sauerkraut from Finland. Created by a team that includes top wild food chef Jyrki Tsutsunen, Nordkraut serves up cut cabbage in flavours including kimchi (just like a trip to South Korea) that not only tastes delicious, but also offers raw, vegan, naturally fermented food that’s 100 per cent organic, has vitamin K2, and is good for your gut.

AS TH E RIS E

When sauerkraut meets kimchi.

SCE NT SPA

Amethyst Body Polish

by Flow Cosmetics brings together a blend of soothing essential oils, along with amethyst, a stress-relieving crystal.

A CUP OF PEAC E

PHOTOS COURTESY OF THE CMOPANIES

Calm Sleep Herbal Tea by Mettä features a carefully chosen blend of calming Finnish herbs such as fireweed and raspberry leaf, heather flower, and peppermint.

Life hack

INDULGE IN A WELLCATION while on holiday by putting your mobile device away and not trying to Instagram every picture-perfect moment. Instead, practice being truly present and taking in your surroundings – without any filter.

Source: Lifehack.org

U N P LUG AND D E - STR E SS

SW E E T THE RAPY

Lavender salve by Frantsilä can be applied to the temples, neck, and soles of the feet to soothe skin and mind.

1 / 2020 BLUE WINGS 13

Visualisoinnit taiteilijan näkemys

Töölön Kesä­ kadun asuntojen myynti on alkanut

Ainutlaatuisia koteja

38–220 m2 ARVOASUNTOJA MEREN LÄHEISYYDESSÄ

kaupungin kauneimmilta paikoilta Auratum Asunnot luo mahdollisuuksia korkealuokkaiseen asumiseen rakennuttamalla uusia ja uudistamalla arvokiinteistöjä.

Valitessasi Auratumin rakennuttaman kodin, voit olla varma siitä, että asuntosi on laadukas pienimpiäkin yksityiskohtia myöten. Laatu näkyy erinomaisessa varustelutasossa, toimivina ratkaisuina sekä tyylikkäinä, kestävinä materiaa­ leina. Kohteemme sijaitsevat aina keskeisillä ja arvostetuilla paikoilla.

Tutustu tarjontaamme ja nosta asumisen laatusi uudelle tasolle.

Meiltä saat kodin, joka täyttää toiveesi jokaista piirtoa myöten.

TÖÖLÖN KESÄKATU

TÖÖLÖN KESÄKATU

AURATUM ASUNNOT • www.auratumasunnot.fi HELSINKI: asunnothelsinki@auratum.com TURKU: asunnotturku@auratum.com

MUNKKINIEMEN KONE

TÄHTITORNIN FLYGEL

Culture swap Destination inspiration

COMPILED BY LAURA IISALO

Sweet like Swedish These chic and playful items bring some Scandi style to your home.

2

FI NNAI R F LIES TO

Stockholm Arlanda (ARN) eight times a day and to Bromma (BMA) five times a day.

Burns for 48 hours.

1

3

A true gem of a plate.

5

PHOTOS COURTESY OF THE COMPANIES

6

4

An elongated shape meets soft shades in the Fidji bottle by Kjell Engman. €196 from nordicnest.com The bright and warm Knut blanket by Klippan is made in Sweden of 100% lambswool. €77 from nordicnest.com 3 — S C E NTED L I F E The handcrafted Rainbow Bar Bougie Parfumée candle includes notes of bergamot and bourbon. €65 from nineteen-sixtynine.com 4 — F L A M I N G O EF F EC T The embroidered velvet Flamingo cushion instantly uplifts any interior. €56 from chhatwal-jonsson.se 5 — PR ET T Y I N PI N K The handmade glass plate by Åsa Jungnelius adds sparkle to a table setting. €98 from svenskttenn.se 6 — L I G H TS O N The mouth-blown glass lamp by Mattias Stenberg merges form and function. €264 from andlight.com 1 — CO LO U R CA RA F E

2 — WO O L M AT T ER S

1 / 2020 BLUE WINGS 15

“We have a responsibility to the next generation.”

“I guess my environmentalism stems from my Nordic roots,” says Åkerman.

16 BLUE WINGS 1 / 2020

Passion project

Ground rules As her star rises in Hollywood, actress Malin Åkerman’s Swedish roots keep her in touch with earthy matters.

TEXT SILJA KUDEL PHOTOS CARLA COFFING

I

f you happen to run into Malin Åkerman’s son Sebastian in an LA restroom, be sure to use the hand dryer, not the paper towels – or you might find yourself scolded for “killing trees” by a very exasperated six-year-old.

Like her son, Åkerman isn’t shy when it comes to taking a stand for the planet. The Swedish-born, Toronto-raised actress grew passionate about environmentalism after moving to LA and discovering that movie sets are among the most wasteful places on earth.

“I grew up composting and recycling, so it was a shock. To this day hundreds of plastic bottles are wasted on movie sets because no recycling is organised. I wanted to make a difference, especially now that I’m a mom.

We have a responsibility to the next generation,” says the star of the hit show Billions and movies such as Rampage and Netflix’s upcoming The Sleepover.

And while some celebrities just talk the talk, Åkerman is not afraid to walk it, too. When shooting a picture, she insists on “greening the set,”

requiring producers to take steps such as replacing print with emailed scripts and swapping out disposable bottles for reusable ones.

The glamorous do-gooder also spreads the green gospel by planting trees, visiting schools, and taking part in campaigns as a board member of the Environmental Media Association, a nonprofit organisation that raises environmental awareness in collaboration with the entertainment industry.

Also an outspoken critic of Donald Trump’s decision to withdraw from the Paris Climate Agreement, she finds it “sad and unnerving” that the Trump administration has upturned many Obama-era policies aiming to curb climate change.

“Climate change is a scientifically proven fact, so it’s mind-boggling to me that anyone would deny it,” says Åkerman.

“I grew up composting and recycling.”

TO FLY OR NOT TO FLY? Åkerman eats, sleeps, and breathes “green” in her daily lifestyle choices. Her home is powered by

>

1 / 2020 BLUE WINGS 17

FINNAIR FL IE S TO

Los Angeles (LAX) three times a week.

Malin Åkerman’s first-ever Swedish film premiered in Sweden on Christmas Day, with international release dates to follow.

M A L I N Å K ER M A N ,

actress and environmental activist

M Y S EC R ET TA L EN T

“I can stick out my tongue, loop it around, and whistle.”

H OW I U N W I N D

“Every night my husband and I soak in a hot tub, looking up at stars, and I think: ‘I’m such a lucky girl.’”

M Y B I G G EST L I F E L ESS O N “This too

shall pass. Even in the worst situations, there’s always a silver lining.”

W H AT I CA N ’ T L I V E W I T H O U T “My son, my

husband, and… Nutella!”

M Y H ER O

“Single parents – I admire their tenacity and strength. Those people are superheroes.”

18 BLUE WINGS 1 / 2020

solar energy, she grows pesticide-free vegetables and herbs in her home garden, and she avoids single-use plastics.

“And of course I try to educate my son to make a difference. I show him pictures of what plastic does to animals in the wild, so when we eat out, he immediately asks for a real glass instead of a disposable cup,” says the proud mum.

While striving to reduce her carbon footprint by favouring staycations, Åkerman “cannot avoid” flying due to her close ties with Sweden. “I’m not willing to give up family time, especially while my son is growing up. I look forward to the day that airlines switch to biofuels,” she says. Åkerman has clocked up many air miles over the past year during the shooting of her first-ever Swedish film, A Piece of My Heart directed by Edward af Sillén.

“It’s a fun summer romance based on music by Sweden’s own Bruce Springsteen, Tomas Ledin.

Sweden is a huge part of me, so it was fun to do a movie in my mother tongue,” says the bilingual actress, who spent her childhood summers in Sweden.

“Sweden will always be home. Like most Swedes, I’m quite liberal and humanitarian. I go with logic and grew up believing that sustainability should be part of everyday life. I guess my environmentalism stems from my Nordic roots.” 

“Buy local, avoid disposables, and unplug devices when you aren’t using them. Small steps can make a big difference,” urges activist Malin Åkerman.

1 / 2020 BLUE WINGS 19

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Neste MY is a drop-in solution that all diesel vehicles can use right away and it helps to reduce customers’ greenhouse gas emissions by up to 90 percent.

“Sustainability has been both a key value and an asset to Niemi Services throughout our history. With our partnership with Neste, we are pleased to be able to tell our customers how we have stopped using fossil fuels altogether”, Mr. Juha Niemi, Director of Niemi Services, comments.

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help companies reach out to the public. Planning communications and marketing together not only saves time and increases awareness, but it also commits companies into sustainable partnerships.

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With key partners, Neste joins forces also in marketing to

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PHOTO THEIS BOTHMANN

Explore

Think beyond the box

In the pink Copenhagen’s flower shops are in new bloom (p. 22) 1 / 2020 BLUE WINGS 21

GREEN Copenhagen’s innovative floral designers take the plant trend to the next level.

TEXT SILJA KUDEL PHOTOS THEIS BOTHMANN

22 BLUE WINGS 1 / 2020

Field trip

MINDS Bangkok

Pointillism with plants: Julius VĂŚrnes Iversen is inspired by the post-Impressionist paintings of Georges Seurat.

1 / 2020 BLUE WINGS 23

“Modern floral designs are closer to art installations than bouquets,” says Iversen.

P

lants make us happy.

They relax and inspire.

They lower stress levels, filter toxins, and provide oxygen, yet our hyperengaged urban existence has afflicted us with “plant blindness” – a condition of alienation from our silent vegetal friends.

In Copenhagen, a new generation of floral aesthetes are rekindling the deep connection between plants and people by “rewilding” interiors and transforming floristry into an art form of multisensory surprises.

ARS BOTANICA

Tableau opened last year in a creatively remodelled 1940s grocery.

24 BLUE WINGS 1 / 2020

One of the city’s boldest botanical innovators is Julius Værnes Iversen, who humbly dubs himself a “florist,” but this label does justice only when paired with a prefix such as “avant-garde.”

When a customer drops in for a Friday bouquet (the traditional way to kick off a hygge-ful weekend in Denmark), they are likely to walk out with a head-turning spray of zingy shellflowers and wispy asparagus fronds – anything but your average pretty posy.

His studio, Tableau, looks more like a gallery than a florist shop, with artful clusters of Monstera deliciosa displayed in metal tubes against brutalist raw concrete. Tableau in fact doubles as an art gallery displaying floral creations alongside temporary exhibitions of plantthemed art.

But what you see in the studio is just a miniature foretaste of Iversen’s grandly flowering ideas. Given the chance, he likes to work big and conceptual, creating massive site-specific pieces for public spaces.

“One of my favourites was an installation I made for Berlin’s Adlon Hotel. It was a floral arrangement trapped >

“Less is more” is Iversen’s interior philosophy. “Most flower shops are too much! I wanted a super-minimalist space,” he says.

“As cities grow bigger, people feel an urge to bring back more green into their lives.”

1 / 2020 BLUE WINGS 25

“Working with flowers is a meditative process.�

Thilde Kristensen draws inspiration from the colourful style of Swiss video artist Pippilotti Rist.

26 BLUE WINGS 1 / 2020

Design studio Poppykalas creates floral installations for events, photo shoots, and shop windows.

in a giant Plexiglas cube, reflecting how the beautiful building was taken over by the Nazis,” describes Iversen.

The son of a florist, Iversen has been working with flowers since he was 12 and says he feels “tremendously lucky” to be riding the crest of the recent floral comeback. “Floral design has become super-trendy over the past five years. As cities grow bigger, green spaces sadly grow smaller, so people feel a deep urge to bring back more green into their lives.”

BURLESQUE IKEBANA Thilde Kristensen felt the green urge so strongly that she quit her job in communications and founded the

Poppykalas floral design studio three years ago without any fixed concept beyond a desire “to create her own happy universe.”

Radiating calm as she inserts coralhued blooms into a six-foot garland suspended from the ceiling, she seems serenely unhurried despite her looming deadline. The unfinished installation she is slowly assembling must be delivered to a major fashion house by the following morning.

“Working with flowers is a meditative process. That’s why I got into floral design in the first place. It’s a form of therapy,” she says.

Kristensen’s style of transforming public spaces is strikingly different

Kristensen named her studio “poppy party” as a tribute to her grandmother’s colourful garden.

>

1 / 2020 BLUE WINGS 27

“Plants have a cleansing effect on the mind and body.”

Plant København is the only plant shop in Copenhagen that doesn’t sell cut flowers. “Roots are part of our brand story.”

28 BLUE WINGS 1 / 2020

from Iversen’s architectural brutalism.

Some might call it “romantic,” “ultrafeminine,” or “naïve,” but her biting splashes of acid green, shocking blue, and psychedelic crimson add an engaging burlesque element to her ikebana-inspired arrangements.

“I love enriching large spaces by letting flowers spill out of vases and climb over walls and floors. Flowers are an emotional medium, so I want people to connect with my work on a visceral level, with their whole bodies,” she says.

Kristensen pays special attention to the olfactory sensations awakened by her floral art. “I try to add magical fragrances to my installations using flowers such as lemony pea vines.

In the modern world, we experience things two-dimensionally, only with our eyes and ears, but to be truly happy, we should engage all our senses.”

The designer sees florals as a healing antidote to the stress of modern life. “People in big cities are losing themselves. We spend too much time on our phones and in our heads. Plants help us to reconnect with Mother Earth by grounding us in the moment,” she reflects.

HEALING JUNGLES A novel form of botanical therapy is offered by Plant København, a studio

that designs lush evergreen interiors for public spaces. Their two boutiques in the hip neighbourhoods of Norrebrø and Østerbro are luxuriant oases with a clean-lined Scandinavian design aesthetic.

“We started out specialising in cacti, but two years ago we changed our universe from desert to jungle. Clients wanted a more tropical vibe,” says Cecilie Krawack, a former city planner who runs the business together with childhood friends Maja and Gro Samsø Bastian.

“We have only one strict rule: No cut flowers! Every plant needs roots,” asserts Krawack. Chatting softly to a calathea ornata as she gently

Super-sized plants and terrariums are on-trend in Scandinavian interiors.

>

1 / 2020 BLUE WINGS 29

“A small corner of greenery can alleviate climate angst.”

“In both homes and public spaces, plants transform spaces in ways that enhance our wellbeing,” says Cecilie Krawack.

“I love getting my hands dirty! It’s great waking up knowing that I’ll bring happiness to people’s lives,” says Krawack.

FINNAIR FL IE S TO

Copenhagen (CPH) five times a day.

untangles its roots, Krawack enjoys the daily physical contact with big pots, especially the sensation of plunging her hands in soil. “I’m always exhausted in a good way after a day at work,” she says.

Every second week she bikes around the city to care for greenery in restaurants, offices, and other public spaces. Talking to the plants is part of the service: “Each one has a special personality,” she notes warmly.

“It’s wonderful to see the effect that plants have on people who work with computers. Their mere proximity has a cleansing effect on the mind. They also clean the air and do good for your body,” she adds.

Plant København takes an openminded approach to working with all kinds of clients.

“My favourite project was working with Copenhagen’s famous Noma restaurant. They asked us to decorate the interior with odd-looking plants to match the personalities of staff members.

It was great fun!” she recalls.

Krawack sees Plant København as responding to a real social need. “The plant trend relates to bigger issues like climate change. For decades, there has been a growing distance between plants and people, but now urban dwellers miss the connection. Having a small corner of greenery in your home can even help to alleviate climate angst.” 

1 / 2020 BLUE WINGS 31

Escape

Down by the seaside

Rugged seascapes meet elaborate temples and colourful neighbourhoods in South Korea’s second city, Busan.

TEXT AND PHOTOS ANDREW TAYLOR

32 BLUE WINGS 1 / 2020

Most of the temples in South Korea are found in the mountains but the Buddhist temple of Haedong Yonggungsa lies right on the coast.

Aside from the pagoda and main sanctuary, the temple also features a rare statue of the Goddess Buddha, Haesu Gwaneum Daebul.

The main sanctuary at the Haedong Yonggungsa temple is elaborately decorated with colours and embellished with figureheads. The shrine gets busy during the day so for those looking for a serene experience, it’s worth visiting earlier or later in the day.

>

1 / 2020 BLUE WINGS 33

The colourful and quirky Gamcheon Culture Village started out as a shanty town but in 2009 it got a colourful make-over becoming a popular attraction and art district.

There’s a kitschy charm to Gamcheon Culture Village, with the top of the neighbourhood busy with tourists taking selfies, leaving love notes, and eating colourful snacks.

34 BLUE WINGS 1 / 2020

Famous for its view of Gwangan Bridge, Gwangalli Beach is conveniently situated in the middle of the city.

Boasting bars, restaurants, and shops, the beach is popular with locals.

With mountain views, a boardwalk, and plenty of ­restaurants, Haeundae Beach is where South Koreans congregate for some beach life.

Unsurprisingly it’s the most popular beach in the country.

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1 / 2020 BLUE WINGS 35

FI NNAI R FL I E S TO

Busan (PUS) three times a week during the summer season.

Legend has it that Sinseon Rock in Taejongdae Park is where fairies came to play. A 4.3-kilometre loop takes you through thick evergreen trees, past temples, and a lighthouse – complete with stunning sea view.

36 BLUE WINGS 1 / 2020

EXPLORE ELEGANCE IN FINNISH DESIGN Wherever you live, we believe that surrounding yourself with Finnish design can make your life run smoother and elevate your every day. These four Design from Finland companies offer different products and yet share the same unique point of view on elegant lifestyle. Find more inspiring Finnish designers at

CAILAP This family-owned Finnish business wants you to feel gorgeous in your own skin.

Take your beauty routines to the next level with Cailap’s brushes and beauty products.

Shop at cailap.com

designfromfinland.com/explore

GRADO DESIGN Stairs might seem like a minor detail but Grado shows how they can be the stunning centerpiece of your apartment. Take a step towards elegance at grado.fi/en/

LUMOAVA Did you know that Lumoava means ‘enchanting’ in Finnish? These gold and silver designer pieces are truly worthy of the name. Carry a piece of Finland with you: lumoava.com

POLAR LIFE HAUS Polar Life Haus offers premium wooden homes and log houses for those who want to surround themselves with pure materials straight from Finnish forests.

This beauty was designed by Janne Kantee. Find out more at polarlifehaus.com

See it. Feel it. Sense it. designfromfinland.com

Think again

CLIMB THE HAPPINESS LADDER Does success make you happy or does happiness make you successful? Happiness researcher Emma Seppälä answers the question.

TEXT LISSU MOULTON PHOTOS MIKAEL LUNDBLAD

EMM A S E P PÄL Ä

Science Director at Stanford University and author of The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success.

WH AT I D O TO RE L AX

“Meditate.”

WH AT I H O P E

“That we can save this planet before it’s too late (go vegan!)”

M Y FAVO U RITE P L AC E O N TH E P L ANE T

“Big Sur, CA”

38 BLUE WINGS 1 / 2020

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n an attempt to out-do our colleagues and stay on top of our game, many of us are willing to work crazy hours, give up vacations, and neglect our families and ourselves all to get ahead at work. Is all that hard work really worth it? Or are we burning out faster than the average Tinder date?

Emma Seppälä is science director at the Center for Compassion and Altruism Research and Education at Stanford University and the author of The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success. According to her, it’s pretty much impossible to achieve real success without some degree of fun and happiness.

One of the biggest myths, Seppälä says, is that stress is really important for us to get things done. “Stress is meant to save your life; it’s not meant to be a constant state of mind. It depletes your immune system, focus, memory – literally everything,” she says.

Sure, a less stressed work life sounds great, but is it really possible to achieve? According to Seppälä, increasing your happiness and lowering your stress is simpler than you might think. “Research shows that the greatest form of happiness comes from living a life of service, meaning, and kindness – both to others and to self,” she says.

Let’s start with serving others. Being of service to other doesn’t mean you have to magically transform into the Dalai Lama.

Seppälä says it’s an attitude and state of mind that you can adopt right now. You can go into your office and say: “I want to be someone who adds joy, not stress.”

Research shows that people like this are healthier, live longer, recover from disease faster, and have resilience in terms of their health and wellbeing, which Seppälä describes as nothing short of “spectacular.”

So what about serving yourself? All too many of us focus on what we think will bring us happiness, Seppälä says. Things like money, fame, power, and owning more stuff.

But what the research shows, she says, is that people who focus on material happiness actually tend to be unhealthier and unhappier than those who focus on “something bigger.”

“Happiness from material things doesn’t last and you want more as soon as you get that fix. You want more chocolate, more sex, more likes,” she says.

What will make you happier, Seppälä says, is to put aside some of your time for doing absolutely nothing.

“We take in over 65,000 gigabytes of information every day,” Seppälä says. “That’s enough to kill a computer in a week.” What’s the best way to declutter your mind in the era of extreme information overload? Meditation, time spent in nature, or quiet time spent doing whatever it is that makes you happy.

Both meditation and spending time in nature have been proven to lead to greater emotional regulation and restoration, wellbeing, happiness, and focus – all of which are good for your personal life and your work.

When people are able to completely detach from work and connect with themselves, they come back happier, more creative, more innovative and… drum roll please… more successful! 

“I want to be someone who adds joy, not stress.”

“it’s pretty much impossible to achieve real success without some degree of fun and happiness,” says Emma Seppälä.

1 / 2020 BLUE WINGS 39

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Smart stuff COMPILED BY MARK FLETCHER

Discoveries for a clever life

Therapy lights

HERE COMES THE SUN

Arctic attraction

NEED FOR SEED concrete building within the permafrost of Svalbard, a Norwegian archipelago hides the Svalbard Global Seed Vault which was built as a kind of a doomsday housing for over 900,000 seed species to protect the world’s biodiversity, should such an occasion arise. The vault is entirely off-limits to the public, but a new visitor centre, set for completion in 2022, will give tundra travellers a chance to experience what is stored inside the seed vault.

Don’t let the dark get you down.

LO CATE D I N A

E ASY ON THE EY E

The impressive design of the Arc comes from Snøhetta.

The Valovoima Mini

by Innolux is a stylish, compact, and portable device that comes with a leather strap for hanging the lamp wherever you want. From €198

SUI TS THE MOOD

PHOTOS COURTESY OF THE COMPANIES

The Beurer TL 100 serves as a daylight therapy lamp and mood light that gives an even glow throughout the room. From €150

Book nook

IN FUTURE WE TRUST U TO PI A F O R R EA L I STS: AND HOW W E CAN G E T THE R E

shows that utopias are very much achievable. Author and historian Rutger Bregman lays out the case with success stories and a vast array of studies to back up his points.

YOU G OT S OL

Offering performance on par with its much larger competitors, the Lumie Vitamin L SAD is designed to take seasonal affective disorder head-on with a sleek casing. From €119

1 / 2020 BLUE WINGS 41

Smart stuff Discoveries for a clever life

Podcast pick

LET’S TALK TECH THE E X PONE NTI A L VIEW

goes deep in conversation with leading thinkers about how technology is driving exponential change in our business models, political economy, and society.

W I TH AZ E E M AZ HAR

Anybody need a dolphin whisperer?

AI translating

SQUEAK OF THE WEEK or worse, we might soon be able to understand what the dolphins have been squeaking behind our backs. Swedish-language technology company, Gavagai AB, have managed to master up to 40 different languages through their language analysis software. Now in collaboration with researchers from the KTH Royal Institute of Technology, they are set to try their skills on the dolphin language. If success can be corroborated, the sky’s the limit!

FO R B E TTE R

PHOTOS ADAM BERKECZ AND COURTSY OF GEDIGO PIECE OF FINLAND

Shopping innovation at Kittilä Airport.

Cinema upgrade

BE SEATED Our eyes may get all the fun at the flicks, but Finland-based Flexound are giving our ears a turn with their augmented audio solution for cinema seating. Not only is the sound much more aurally immersive but the seats add the physical sensation from the sound vibrations as well.

New shopping concept

POP-UP TO POST and keep your luggage light. The Finnish leather goods company Gedigo has teamed up with Finavia to design an extraordinary 24/7 pop-up shop located at Kittilä Airport. Customers can purchase the products of the Kokkolabased company by scanning a QR code on the price tag – and get their products delivered straight to their front door. The aim is to make shopping as fast and smooth as possible for air travellers. “The Gedigo Scan to Shop Pop-Up concept is a modern and lightweight addition to Finnish airports,” says Anne-Mari Sundqvist, CEO of Gedigo.

SHOP ON-THE - G O

1 / 2020 BLUE WINGS 43

Conversation Guest writer Katja Toropainen

What are future success stories made of?

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KATJA TO RO PAINEN

is the founder of Inklusiiv, a non-profit with a mission to advance diversity and inclusion in technology, finance, and working life.

44 BLUE WINGS 1 / 2020

hat kind of person springs to mind when someone says “CEO?” Most people think of a white man simply because they hold the majority of these positions. The stereotype unconsciously limits the variety of people we can imagine serving in such a role. It might also limit the dreams of people who don’t fit in that stereotype.

According to a study done at Harvard, female students perform better in science when their textbooks include images of women scientists.

The risk of stark stereotypes is real and it has a name: stereotype threat.

When an individual faces a negative stereotype about their own group – be it women, ethnic minorities, or immigrants – studies suggest that it can have an actual impact on performance.

In a perfect world, everyone would be free to pursue their ultimate dream career without stereotypes standing in their way. But this is not the case, not even in the Nordic countries. Finland ranks at the bottom end of the spectrum of OECD member states with the most gendered workforces, with men tending to work in engineering and women in care professions.

Our societies are diverse, but our industries and workforces don’t reflect it yet. Work roles are lagging behind in both diversity and inclusion. For example, a recently published research in Finland proved how people with foreign names were much less likely to be invited for job interviews.

Luckily, entrepreneurs and investors are starting to wake up to this and drive change. International tech and consulting companies are increasingly investing in diversity and inclusivity. Why are they doing it? The answer is simple: They want to recruit and retain the best people.

It is clear that diversity and inclusivity don’t happen by magic. It takes continuous effort to be truly inclusive and take into account all minorities such as people with disabilities and gender minorities.

Finland made international news when Sanna Marin, a 34-year-old woman raised in a LGBTQ+ family, was recently appointed Prime Minister of Finland. The amount of international attention says something about how rare this is. Seeing a person like her leading the country might inspire and open many new minds to dream of becoming future prime ministers or leaders in other fields. I admit, it feels really empowering. 

Work roles are lagging behind in diversity and inclusion.

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PHOTO LIISA VALONEN

Create

Celebrate accomplishments

Beam team Who designs the lights around us? (p. 48) 1 / 2020 BLUE WINGS 47

Designer Timo Niskanen credits the extremes of Nordic light with garnering the special relationship people living in the far north have to light.

48 BLUE WINGS 1 / 2020

A LOOK ON THE BRIGHT SIDE Three Finnish creatives take light to new heights from design to wellbeing.

TEXT KATJA PANTZAR PHOTOS LIISA VALONEN

1 / 2020 BLUE WINGS 49

HANDCRAFTED IN HELSINKI

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creative Vallila district – has a bright hen Finnish designer Timo future.

Niskanen launched his At February’s Stockholm Furniture & handmade Loop lamp at Light Fair, the duo will debut a new line the Stockholm Furniture & Light Fair in of lamps that includes floor, wall, and 2016, he had no idea it would end up desktop styles. being stocked by New York’s prestigious Each lamp is a carefully considered Museum of Modern Art Design Store. project in a world that has already too “At the fair there were many intermuch stuff. ested parties, including a fellow who “We try to make each item a classic said he was from NYC but gave few that will stand the test of time. Ninety per other details,” says Niskanen. After cent of the materials we use come from the fair, a follow-up email revealed the MoMA connection, and the rest is design nearby in Helsinki and we use energy efficient light sources,” history. explains Niskanen.

“It felt awesome to While Niskanen is have our lamp chosen “We try to make Himmee’s main designer,

by MoMA at the time,” he says that the d ­ ivision says Niskanen. “It was each item of labour with Valli is also very surreal until a classic that 50/50. “Nothing goes fora friend took a photo ward without H ­ anna’s of our lamp along with will stand the approval. It’s great to other design classics in test of time.” have a partner that I the MoMA shop wintotally trust,” he says. dow and then it really Ninety per cent of sunk in,” he adds. their market is domestic, with ten per cent “Awesome” is a fitting word choice going abroad to Europe, Korea, and Japan. as Himmee, the company that Niskanen Niskanen credits the extremes of Norfounded with his business partner and dic light – virtually round the clock sunwife Hanna Valli in 2014 is a Finnish shine during the peak of summer and only word with several meanings: “Himmee a few hours of daylight during the depths is like dim, not bright, and the second of winter – with garnering the special relameaning is a slang word like ‘cool’ or tionship that people living in the Nordics ‘great’ or ‘awesome,’” says Niskanen. have to light.

The two-person company – Niskanen “By creating lights, we can influence and Valli take care of everything from atmosphere, a person’s mood, vitality, and assembly to shipping and marketing and wellbeing,” says Niskanen. sales at their headquarters in Helsinki’s

Design classic Loop Table Lamp takes inspiration from a mini-golf track.

50 BLUE WINGS 1 / 2020

The Toad Table Lamp features a handmade oak base.

Take flight with the Lento 1 Pendant Lamp, intended to resemble a flying saucer.

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“By creating lights, Laccae eat maxim we can influence as accatem que vit atmosphere, a person’s quatiam dercieni mood, od quevitality, pa sum,and wellbeing,” says light nobit hil ipictat designer Timo issunderit, quae. Et ­N iskanen. aperfer rumquis

1 / 2020 BLUE WINGS 51

Laccae eat maxim as accatem que vit “Experiencing darkness dercieni is a rarequatiam treat these days paurban sum, asod so que many nobit hil ipictat environments are issunderit, quae.

Et over-lit,� says light artist aperferMia rumquis and curator Erlin.

52 BLUE WINGS 1 / 2020

A C R E AT I V E C A N VA S

PHOTOS MIA ERLIN

“

D

of the team that created Leppävaara train arkness is like a huge playstation’s Tunnel of Love. An enclosed ground for me where my imagiwalkway features a permanent instalnation runs wild,” says light artlation by artist Akseli Leinonen called ist and curator Mia Erlin.

“Love, Love” comprised of laser-patterned While the absence of light during the painted glass with hundreds of lit hearts depths of the dark Finnish winter can be to cheer on commuters. difficult for some people, that’s not the “Light is important in public spaces so case for Erlin. that we can better perceive our surround“Light is a means of expression for ings,” says Erlin. “If things are beautime, so the dark time of year is my most fully drawn out and well designed with creative,” she says. “The extremes of light, people thrive. High-quality illuminaNordic light are an endless source of tion also signals respect – this space matinspiration for me.” ters – and brings people Erlin is a light arttogether in public spaces ist with a theatre back“Light is a means rather than sitting on ground, and a lighting the couch at home,” she designer and project of expression says. manager at the Helsinki for me, so In her own art, Erlin offices of WSP, a leadoften combines sound ing international serthe dark time and light. One of her vices firm that designs of year is my yet-to-be unveiled works lighting for built enviwill be on display at ronments. She is part most creative.” this September’s second of a design team that annual Espoo Visual Fesbrings together artists, tival, which Erlin is also curating. designers, and other creatives with engi“The Festival takes place in the neering know-how. unique milieu of Träskändä Manor, the “For example, at WSP London our lightformer home of philanthropist Aurora ing and design expertise has been used for Karamzin in Espoo, a short bus ride 5G lighting columns on Oxford Street, as in from Helsinki,” says Erlin.

Finland we’re very advanced with the new “Last year, we intentionally left darkinnovative technologies of 5G,” says Erlin, ness for one of the light installations and who holds a master’s degree in sound and asked visitors to bring flashlights,” she lighting design from the Helsinki University says. “Experiencing darkness is a rare of Arts Theatre Academy. treat these days as so many urban envi“We do a lot of projects for urban ronments are over-lit.” public spaces,” she says. Erlin was part >

Leppävaara train station’s Tunnel of Love brightens up the commute.

Mia Erlin’s “Blind Spot” brings together light and sound.

Liito artwork takes passersby on an illuminating journey in Espoo’s Leppätunneli.

1 / 2020 BLUE WINGS 53

LIGHT THER APY

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who reported feeling energised when they hen Sami Salomaa was a came out of treatment,” says Salomaa. The young boy he lived in South company has also transformed the spa at Africa with his family and Helsinki’s St George Hotel into an oasis watched the sun rise through the window of light, especially during the dark winevery morning before he went to school.

That feeling of energy and pure joy that ter months when there are few hours of daylight. the sunlight brought stayed with Salomaa.

Yet the benefits of proper lighting are As an adult, when the businessman not just anecdotal. Light Cognitive works briefly moved back to Finland after workwith experts including Steven Lockley, ing abroad for 20 years he was inspired to a professor at Harvard Medical School re-create that feeling so that people might and an expert on circadian rhythm, the enjoy brightness even when it’s dark out.

24-hour cycle of physiological processes in “Light is about a time to be awake and human beings. energised,” says Salo“We have a 24-hour maa, the founder of “Cool tech cycle, and light is also key Light Cognitive, which to sleep, which is essenoffers bespoke lighting allows us to tial to wellbeing. For solutions to boost wellcreate lighting example, avoiding bright being in spaces ranging blue light before going to from airport lounges to solutions that sleep is important,” says the retail sector. bring nature Salomaa.

“What we create lies There’s also a body of somewhere between inside.” research on the positive light and art,” says Salohealth effects of the bright maa, who has a backstuff. Patients in hospitals with good lightground in math and physics and has been ing report shorter recovery times, he says. involved in multiple business ventures Based in Cambridge, Salomaa says one including one that used artificial light to of the biggest wellbeing trends defines luxhelp plants grow. That experience shaped his desire to help humans flourish with the ury as going “back to nature” by bringing its elements into indoor spaces. help of illumination.

“Cool tech allows us to create lighting Light Cognitive’s lighting solutions bring solutions that bring nature inside, which illuminated panels into indoor spaces to is good for us. The technology of s­ imple recreate the feeling of a sunny day. high-quality lighting is hidden, which “Light Cognitive was used at a Geneva means it feels better and looks better,” he health clinic where there’s an undersays. “And that’s good for us.”  ground area for workers and patients,

An illuminated wall brings high-quality light therapy to Helsinki’s Hotel St George’s Care spa.

54 BLUE WINGS 1 / 2020

Innovation House Finland’s co-working spaces are lit up with bright Lighting Cognitive walls.

Bright overhead lighting lightens up a coffee break at Paulig Kulma.

Laccae eat maxim as accatem vit “One of the que reasons quatiam dercieni Formula One drivers od que pa sum, is to wear sunglasses nobitwith hil ipictat deal time zone issunderit,not quae. changes, justEt to be aperfersays rumquis cool,” Salomaa.

1 / 2020 BLUE WINGS 55

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Soothing scents

Wellness in the wild S E ITA FO RE ST S PA

PHOTOS ALEXANDER KUZNETSOV, SUSANNA VENTO, CALUM LEWIS, ISTOCK

near Ruka is a restful haven for all sauna and nature lovers.

Offering both a traditional and smoke sauna, the spa also has a special herbal sauna and a coldwater pool where brave bathers can take a dip between steamy sessions.

Crown your evening with a hot drink by the fireplace or a candlelit dinner.

9 SOFT SPOT Traditional treatments meet Asian influences in Finland’s best wellness destinations.

AR OMA D I FFUSE R S are having a moment – and no wonder. They’re a calming addition to any space, even when travelling.

For a relaxing blend that aids sleep, Virpi RaipalaCormier, founder of Frantsila Herb Farm, recommends two drops of lavender, one drop of clary sage, and one drop of orange. For a moodboosting fusion to alleviate jetlag, she suggests two drops of eucalyptus mixed with one drop of peppermint, and one drop of rosemary. Diffuse for 30 minutes to one hour at a time.

COMPILED BY LAURA IISALO

HE AL I NG HONE Y

P U R I F Y I N G PEAT

For an extra cleansing sauna experience, try a mask or treatment that contains a generous helping of natural peat.

Enjoy a spoonful a day or apply to the skin to benefit from the antibacterial and healing properties of the sweet beemade elixir.

B I R CH BEN EF ITS

Savour a glass of refreshing birch sap or rinse your hair with birch leaf water to soak up the nutrients of the health-boosting Nordic tree.

1 / 2020 BLUE WINGS 57

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House of Oikawa JUST ONE hour’s

PHOTOS COURTESY OF THE COMPANIES

5

drive from Helsinki, Yado Oikawa is a small and welcoming Japanese guesthouse housed in a converted old barn on the Porvoo River. Equipped with a steaming hinoki soaking tub, and decorated in traditional style, the guesthouse offers the option of a day savouring tea and snacks, or an overnight stay. A head massage or even an ikebana (flower arrangement) course can be arranged upon request.

Thai-spiration F O R T H OS E in need of a fresh start to the year, Namina’s three-hour Total Detox purifies both the body and the mind. The Thaiinspired day spa has three Helsinki locations offering a wide range of massages, spa packages, and facials.

A top favourite is the Namina Balance treatment for those suffering from jetlag or insomnia.

6 SW E E T ‘N’ SALT Y

SPR UCE UP

B O DY B AL ANC E

Rich and smooth Elemitree Lavendel Bodybutter by Hetkinen deeply nourishes the skin and soothes the senses.

The all-natural Spruce Sprout Skin Mask by Niki Newd gently softens and invigorates stressed out skin.

CocoLemon Body Polish from Flow Cosmetics contains Himalayan salt and lemon essence to cleanse and brighten the skin.

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1 / 2020 BLUE WINGS 59

Spa escapes

7 Fabulously frozen

is an old tradition which is now more popular than ever. It may sound like a punishing way to treat your body, but devoted winter swimmers praise its benefits for both mind and body, and many get hooked after their first try.

Test it yourself by heading to one of Helsinki’s chic new seaside saunas, Löyly or Allas Sea Pool.

PHOTOS JUHO KUVA / VISIT FINLAND, SUVI ELO, COURTESY OF HOTEL HAIKKO MANOR & SPA

W INTE R SW I M M I N G

A day trip to a great spa makes a pampering start to the new year.

H A N KO HE ALTH H OL I DAY

The chicly modern Regatta spa in Hanko offers morning yoga lessons and winter swimming during the cold season.

CA L M I N KOL I

Koli Relax Spa overlooking beautiful Lake Pielinen provides a fivestep sauna experience that feels especially warming when temperatures drop.

H AI KKO Y EA R OF YOG A

Haikko Spa in Porvoo has a wide variety of treatments – also for men and couples – and new yoga weekends starting this spring.

Float and relax your way to inner harmony.

8

9

Floaty fulfilment

Floating in salty water in a dark, soundproof, hi-tech tank sounds extreme, but it’s becoming a mainstream way to achieve a deeply meditative state. Scientific studies have shown that sensory deprivation can indeed cure stress, fuel creativity, and ensure a good night’s sleep. One hour in Float Roba’s ultra-modern tank is also an effortless way to escape the daily grind.  1 / 2020 BLUE WINGS 61

62 BLUE WINGS 1 / 2020

Investigation

Sweet boredom Our fear of boredom is making us dull.

To escape existential weariness, we might need to learn to embrace moments of micro-dullness and rediscover the lost art of daydreaming.

TEXT ELISA SUOKKO ILLUSTRATION ANJA REPONEN

O

nce upon a time there was no such thing as boredom. Before the mid-19th century, nothing was boring and no one was bored. Ever.

At least not in those terms. The word “boredom” was introduced into the English language only in those early decades of the Second Industrial Revolution. Life was obviously monotonous back then, too – imagine 14 hours of farm work per day, or endless tea-drinking with your socialite cousins – but monotony was then considered a normal part of life.

The risk of tedium really became an issue around the 1950s, when psychologists diagnosed boredom as an emotional condition that had to be cured with stimulation. Once we found a word for it, no one wanted it. Not until now.

These are among the intriguing details shared by professors Susan J. Matt and Luke Fernandez, who trace the history of American emotions in their profoundly non-boring book Bored, Angry, Lonely, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter (Harvard University Press, 2019).

Today, boredom is trending. Magazines are quoting Friedrich Nietzsche and recent psychological research, both of which deliver the same message: Boredom feeds creativity. Endless stimulation and phone-fiddling is in fact detrimental to our minds. If our eyes don’t get to stare at a wall/the sky/the ocean every once in a while, our brain becomes dull.

If you count all the good ideas you’ve ever had in the shower and compare them to the brainstorms

you’ve had while fiddling on your phone, you’re likely to undersign Nietzsche’s theory.

Fernandez and Matt, for their part, suggest that people these days feel bored quite often, but it’s not the kind of old-school boredom that makes our thoughts and time fly. It’s something worse.

“Work is getting more repetitive. In the early 20th century, it was the assembly line workers who felt bored at work. These days, white-collar workers are struggling as well, so they bring entertainment to work to make it more tolerable,” Fernandez summarises.

It seems that we are bored and entertained at the same time – an oxymoron not so long ago. Or was it? Fernandez and Matt quote research from the 1950s stating that people reportedly felt bored while watching TV, the go-to entertainment of that era.

Based on the research conducted by Fernandez and Matt, people are less willing to feel bored these days. A century ago, boredom was felt but not feared. It was only after people started to long for a new kind of emotional fulfilment that boredom became something to avoid.

“Today it [emotional fulfilment] means never being lonely, always being engaged and affirmed by others,” they write.

Our lives these days are a constant struggle to find emotional fulfilment. In that struggle, we have accepted that we need to be working, developing ourselves, and interacting constantly. If we’re not, that means that we haven’t been able to land a demanding job, a lively circle of friends, a family, or a hot date.

If we have a moment of idle time, placing ourselves at risk of potential boredom, something must be

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1 / 2020 BLUE WINGS 63

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Pure chaga extract Puhdas+ Chaga Extract is made from Finnish, hand-picked, organic Arctic chaga mushroom

”Collagen is my nr 1 beauty product” Anne Kukkohovi Entrepreneur, ex-model

Pure, certified omega-3 Puhdas+ is focused on producing high quality Omega-3 products. The products have Friend of the Sea certificate which guarantees ecological and sustainable fishing and production.

Apteekkiplus - Airport Pharmacy - Gates 29 and 37 把芬兰实体连锁药店搬到您家中!!! 请识别此二维码，打开小程序，即可买到北欧非处方药，保健品及美妆药妆等各类产 品。您可选择在到达赫尔辛基国际机场后直接来机场内的芬兰药店提取（37与29号登机 口旁），或选择芬兰直邮到中国您的家中。方便快捷，北欧品质，值得信赖！

Puhdas+ products are pure and ecological. They are made from pure ingredients and we do not add anything extra. The products are made in Finland.

Pure health made in Finland

“In our attempt to dispel moments of micro-boredom, we develop existential boredom.”

wrong with us. We keep ourselves busy instead.

“Some scholars differentiate between so-called micro-boredom and existential boredom.

Paradoxically, in our constant attempt to dispel moments of micro-boredom, we develop existential boredom,” Fernandez says.

This sounds like a daunting prospect. Something must be done about it! As we are living in the selfhelp era, here’s how: Once the problem has been identified, we ask for advice from an expert and try it at home.

DREAM OR NIGHTMARE? On this occasion, let’s ask a French author. Anais Vanel plunged head-first into moments of so-called idle time. Her autobiographical novel, Tout quitter (Flammarion, 2019), means “leave it all behind” in French. And that’s exactly what Vanel did in 2017.

She quit her job in a Parisian publishing house, left her Haussmannian apartment, the parties, the terraces, and most of her belongings, and moved to a small town on the southeast coast of France known for its pine trees, surf, and sandy beaches.

She knew no one there.

“I wanted to cut off all that was keeping me busy to see what emerges from the silence. I needed to discover who I am without my job, friends, and city life,” she says.

In her book, Vanel describes her transformation in brief, powerfully dense sentences.

“I have a thousand and one shades of blue. Fire.

I have sunsets over the ocean. Medusas. Weevers.

Octopuses. I have time. I have long afternoons for exploring. Long mornings for introspection. I have a board. I have waves.”

What Vanel had was plenty of time on her hands, and not many premediated plans to fill it. She lived both the modern dream (the surfboard, the novel that came out of it), and the modern nightmare (nothing to distract you from your own thoughts).

“I spent time alone to truly feel my emotions. At first, it was peaceful, but it changed soon. When you have time, you inevitably face all the wounds inside you,” Vanel says.

Vanel, for her part, put some of that pain in her book, right next to celebrating the everyday pleasures of listening to beach sounds, sitting on a bench, chopping vegetables, and taking a nap. The story has a day-dreamy structure, interlinking observations about the past and the present.

“As an adult, you feel the need to fill up your time. You schedule your work and plan your free time. I searched for a different rhythm and now I am present wherever I am,” writes Vanel.

Maybe it’s ultimately not boredom that feeds personal creativity. Maybe it’s the ability to live in the moment and let moments take shape as they will – even if it’s not always pleasant for us. Maybe all it takes is, every now and then, to be utterly and boringly stuck with our own daydreams and nightmares.

“Idle moments can be as meaningful as full moments,” professor Matt points out, with the historical insight of someone who has closely studied 150 years of reverie. 

1 / 2020 BLUE WINGS 65

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THE DESIGN HUB OF HELSINKI Kämp Galleria is a must for every styleconscious shopper living in or visiting Helsinki. In addition to elegant architecture, the historical milieu and high-quality restaurants, the shopping centre has dedicated its top floor to Finnish fashion and design only. We picked up three interesting spots to explore in Kämp Galleria.

POLO RALPH LAUREN

Friendly giant in fashion

We are all familiar with this iconic American brand: Polo Ralph Lauren represents the classic yet spirited American modern style and denim is a critical category to the brand. Ralph Lauren debuted this fall its ‘Wear Your Story’ Denim campaign featuring new washes, treatments along with responsibly sourced cotton in numerous styles.

ASEMAN KELLO

Watch this space GEMMI

Proper attire for Finnish winter

The cold winter months do require appropriate clothing.

Pay a visit to Gemmi and you will get introduced to the luxurious fur outerwear brand that is born out of the harshest winters in the north. The handmade pieces represent a unique fusion of luxurious fur and streetwear aesthetics. In their own words, their collections for women and men are “modern-day fur made for everyday use”.

If timepieces are your thing, look no further! Aseman Kello, family-run Watch and Jewellery store with a long tradition, stocks not only the finest jewellery but also the most desirable watch brands.

Familiarize yourself with the handmade watches by the wellknown Finnish watchmakers Voutilainen and Sarpaneva or find your favourites among brands like Blancpain, OMEGA, Glashütte Original, Jacquet Droz, Zenith, Nomos and fine jewellery by Chopard and Mikimoto.

kampgalleria.com

endless Explore the nd special a gift options yourself. or treats f

Showroom COMPILED BY SILJA KUDEL

Celebrating creative outcomes

POP PLANTS Filter urban toxins with a tiny terrarium.

L I FE I N MI NI AT URE

The world’s smallest greenhouse is only 32 cm tall. Grow is a nursery for baby plants from Design House Stockholm. €79

T h e w i n d o ws res e m b l e a wh al e’s m o u th .

Living landscape

HE AL I NG AMU LET

Carry a piece of nature with you by slipping a fresh sprig into an InPin brooch by Kalli Sein. Estonian Design House. €19

PHOTOS COURTESY OF THE COMPANIES

WHALE WATCH is a new Arctic attraction soon to land on the Norwegian island of Andøya, one of the world’s top spots for whale watching. Resembling a whale’s humped back, the giant curving roof provides a panoramic observation platform that rises organically from the mossy bedrock. Slated to open in 2022, the winning competition entry is by the eponymous studio of Danish architect Dorte Mandrup, who has famously stated: “I am not a female architect. I am an architect.”

TH E W H AL E

G AR D E NS OF AIR

Handmade orbs from TillaPallo provide a minimalist home for trendy air plants. Granite pebbles complete the look. €36

1 / 2020 BLUE WINGS 67

PERFECT DAY AT COCOCAY VARAA UNELMIESI TALVILOMA!

Tammikuun ajan tuplapisteet (6p/€) Royal Caribbean -varustamon risteilyistä!

ROYAL CARIBBEANIN YKSITYINEN SEIKKAILUSAARI BAHAMALLA Pohjois-Amerikan korkein vesiliukumäki, 138 metriin nouseva heliumpallo ja satoja metrejä valkoista hiekkarantaa! CocoCayn seikkailusaarella pysähdytään

vain

Royal

Caribbeanin

risteilyillä.

Varaa Karibian-risteilysi nyt Risteilykeskuksesta!

L UE L I S Ä Ä : W W W . RI STEI LY K ESK US.FI /FI N N A I R-P LUS - p a l ki nt o pi s t ei t ä ka i ki s t a r i s t ei l y i s t ä !

Risteilyasiantuntijamme palvelevat p. 020 1441 810 (ma-pe klo 9-17) • myynti@risteilykeskus.fi • www.risteilykeskus.fi

Showroom Celebrating creative outcomes

H EL EN A L E HTI NE N

Each oxidised silver ring is a one-off, with an oval shape tilted at a different angle. €180 from Lokal

KUUTAM O L

Walk around this delicate handmade lamp from Vera-Vera to see different phases of the moon. €312

Whispers of mist Handmade from flax!

V I FA

Blast tunes on the go with the compact Helsinki Bluetooth loudspeaker in subtle sandstone. €399

GREY ANATOMY Sometimes the quiet oyster outshines the showy pearl.

AR E L A

OMI AKO D E SI G N

Wrap yourself in supreme softness in an Aspen hoodie made of undyed 100 per cent cashmere. €495

Chunky merino wool provides a snug nest for a snoozing infant or four-legged friend. €147

MURDER, THEY WROTE Big thrills come in a pocket-sized package in this killer collection of four short stories by Sweden’s top crime writers, including a classic whodunit by Henning Mankell starring the legendary police inspector Kurt Wallander.

A Finnish family-owned company founded in 1999

SHOWROOM – POHJOISRANTA 2, HELSINKI

FINNISH CRAFTMANSHIP – WITH RESPECT FOR TRADITION

PHOTOS COURTESY OF THE COMPANIES, TONU TUNNEL

Book nook

Winter Wonderland Dancing Northern Lights in the sky.

Arctic activities the middle of snow covered trees.

Come and experience one of the most beautiful natural landscapes in the world.

www.syote.fi

TWO SKI RESORTS AND LOTS OF ACTIVITIES

NATIONAL PARK AND SNOW

THE NORTHERN LIGHTS AND ACCOMMODATION

REAL LAPLAND EXPERIENCE

We have: Finland’s Best Ski Resort 2017-2019 & Finland’s Best Ski Boutique Hotel 2013-2019

Showroom Celebrating creative outcomes

Nanna Susi unveils her latest work at Rovaniemi Art Museum, January 24 to May 31.

PALETTE OF MY LIFE Nanna Susi uses colour to convey life’s brightest blisses and darkest shadows.

“We humans are made up of many different shades. I believe that thoughts and feelings can be expressed in hues and colour combinations, both in brightly radiant and earthy, inflected tones. Colours are a gift.”

the presence of something intriguing and enigmatic.

When you think about the immensity of the universe, our consciousness is endearingly limited. We tend to pass off everything we don’t understand as a mystery. An enigma is a powerful magnet. It’s a desire to understand more.”

W H E RE D O YO U F I N D

W H AT W I L L W E S E E I N

“You need an open mind and the courage to leave your comfort zone. When I find myself banging my head against the wall, inspiration usually comes to my rescue.

It’s a powerful force that fills me with faith to see the process through to the end.”

YO U R N EW S H OW AT

W H AT D O CO LOU R S M E AN TO YO U?

PHOTO MAARIT KYTÖHARJU

INS P IRATIO N?

YO U R PAINTING S H AV E A M YSTE RIO US Q UA L I T Y. W H AT S EC RE TS DO T H EY W H IS P E R?

“They hint at

R OVA N I EM I ? “Lapland is the perfect place to unveil my latest work. Someone once said that when they need to make a major decision in life, they travel to Lapland, climb a hill, and then find the answer in the vast, open landscape. That’s what I have tried to paint: something closer to heaven than the sky, something closer to earth than the earth itself.”

1 / 2020 BLUE WINGS 71

WE COMBAT ANIMAL DISEASES TOGETHER! We want to prevent serious animal diseases such as foot and mouth disease, classical swine fever and African swine fever from spreading to Finland. These and other animal diseases can be transmitted from one country to another by animals or by meat and dairy products even if they are packed for personal consumption or intended as gifts.

Travelers like you play an important role in preventing the spread of animal diseases.

Don’t bring meat, meat products, milk and dairy products from non-EU countries to Finland!

A ban on personal imports applies to meat and dairy products brought into Finland by travelers or ordered and sent through the post. The ban applies to foodstuffs intended for personal consumption or as gifts and to pet foods. If you have food products of animal origin with you, throw them in a waste container in the point of entry or contact Customs!

Outside the EU, African swine fever has been detected in Russia, Belarus, Ukraine, Moldova, Georgia, Serbia, Africa, China as well as in many other countries in east and southeast Asia for instance.

Although not dangerous to humans, the disease is deadly to pigs and keeps spreading from country to country if not stopped.

Bringing meat-containing products as presents and for personal use from an EU country to Finland At the moment, there are EU countries with cases of African swine fever. In those countries there are restriction areas and, as a rule, pork or wild boar meat or products containing these meats may not be imported from these areas into Finland. Import is allowed only under very strict criteria controlled by local authorities. However, the sales of these meat products within the country may be allowed. In the EU, the disease has been detected in Estonia, Latvia, Lithuania, Poland, Slovakia, Hungary, Romania, Bulgaria, Belgium and Italy (Sardinia) for instance. It is difficult for travelers to know and prove from which area meat products originate and whether the products on sale meet all criteria. This is the reason why we recommend that people avoid importing any meat products containing pork or wild boar meat as presents or for personal use from countries with African swine fever.

PLEASE NOTE! Never leave any food waste or scraps in the environment or places where they may be eaten by wildlife. Never give food waste or scraps to production animals or to pet pigs.

Thank you for helping us to prevent the spread of animal diseases. We wish you a pleasant journey!

More information on private import:

Lisätietoja yksityisestä tuonnista:

Showroom Celebrating creative outcomes

PHOTOS MAARIT KYTÖHARJU, COURTESY OF MARIMEKKO, ARUN URB

ARTFUL AWAKENING A R EPU R POS ED submarine factory provides a raw industrial setting for the new Kai Art Center in the seafront district of Noblesser, dubbed the new creative centre of Tallinn. The 100-year-old heritage site was sensitively restored by KAOS Architects, who left intact intriguing details such as Soviet-era graffiti on the wall. January 26 sees the opening of Radical Light, an exhibition of neon light sculptures

by New York-based artist Anne Katrine Senstad.

One has to dream.

And one must stand out from the rest.”

AR MI RATI A, FOUND E R OF MARIMEKKO

LUT EMBA » Tietojohtaminen

» Hankintojen johtaminen » Innovaatiojohtaminen

Täydennä ja syvennä osaamistasi LUT EMBA (Executive MBA) -ohjelmassa.

LUT EMBA – YKSILÖLLINEN VALINTA

OPISKELE JOUSTAVASTI

Strateginen johtaminen yrityksessä -ohjelmalla voit aloittaa LUT EMBAn yhteiset opinnot Lappeenrannassa maaliskuussa 2020. Lisäksi voit valita yli puolet LUT EMBAn opinnoista juuri sinua kiinnostavista teemoista ja kursseista.

» Opiskele 2–3 vuodessa työn ohessa.

Teemaopintojen vaihtoehtoina ovat Innovaatiojohtaminen ja Hankintojen johtaminen Lahdessa sekä Tietojohtaminen Helsingissä. Henkilökohtaisesti valittaviin opintoihin kuuluvia verkkokursseja voit opiskella etänä oman aikataulusi mukaan.

» Hyödynnä harjoitustöitä ja lopputyötä yrityksesi ja itsesi kehittämisessä. » Vahvista ammatillista verkostoasi. » Aloita heti – haku on jatkuva.

Lisätietoa ja ilmoittautumiset:

lut.fi/mba

LUT Täydennyskoulutus tarjoaa monipuolisia koulutuspalveluja yrityksille ja yksilöille: asiantuntijaohjelmia, moduuleja sekä yrityskohtaisesti räätälöityjä koulutuksia. Koulutukset pohjautuvat LUT-yliopiston tutkimukseen ja osaamiseen – tekniikkaa ja taloutta yhdistäen.

EXPLORE FINNISH DESIGN What do you feel when you surround yourself with Finnish design? Sense of calmness? Joy?

WHAT IS DESIGN FROM FINLAND?

In 2020, we will dive into the emotions and sensations Finnish design evokes in us by showcasing exciting design companies, inspiring designers and beautiful design items. In this issue of Blue Wings, you can find four very different Finnish companies that all encompass the theme of elegance in their own unique way.

Design from Finland is a registrated trademark which helps you to recognize Finnish design excellence. It’s granted to design that elevates or surprises, but most importantly, feels like it’s designed for you.

500 UNIQUE POINTS OF VIEW

500

Over 500 products and services carry the Design from Finland mark.

Design from Finland companies offer everything from software solutions to high tech products and furniture.

A DESIGNER’S VOICE: KATRI NISKANEN “Finnish elegance is constantly influenced by our nature. Natural materials with an organic feel are a key element. My own design sense is timeless and refined and it has its own unique Scandinavian sensitivity and femininity. At its core, a Finnish design item is ageless, uncluttered and practical.”

Katri Niskanen is a Finnish fashion designer who offers ready-to-wear and bridal collections as well as unique evening gowns.

She has designed pieces for many jewelry companies.

BRING A PIECE OF FINLAND HOME WITH YOU Buy Design from Finland products at Finland’s bigger airports and cities or visit our website to find out more.

See it. Feel it. Sense it. designfromfinland.com

Globetrotter On the road with travelling creatives

Vibrant street life in the Moroccan fishing village, Essaouira.

The colourful old town of Porvoo, Finland.

The architecture of St. Petersburg takes your breath away.

Marvellous SainteChapelle in Paris.

The colours of a city

PHOTOS SUBODH AGNIHOTRI

Photographer Subodh Agnihotri on the art of capturing the soul of the city.

H OW DI D YO U G ET I N TO

S HAR E A TI P FOR CAPTUR I NG THE

P H OTO G RA PH Y ?

Growing up in India, I found a fascination with the camera and its magic. I started travelling and exploring different cultures quite early in life, but the scale has changed since.

BE AUTY OF A CI TY.

W H AT’S T H E ESS EN S E O F YO U R

WHAT’S YOUR FAVOUR I TE

Our world is diverse and that’s the beauty of it. How boring would it be if everything looked and tasted the same? I see art and photography as a platform to showcase cultural diversity.

Any urban landscape with people because an urban place is incomplete without people. Also, both old and new buildings are what stand out and play a huge role in defining the feel and vibe of a place. 

P H OTOS?

Always chase the sun! The best time for taking photos is before and during sunrise and sunset. Normally I take at least two days just observing the lifestyle before grabbing my camera.

C ITYSCAPE ?

SUB OD H AG NOHOT RI

is an Indian-Finnish photo/videographer based in Helsinki who is passionate about the beauty of cities. agni_photography

1 / 2020 BLUE WINGS 75

Fly with the brighter alliance.

Welcome to oneworld®, an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to over 1,000 destinations around the world. It’s the smartest way to travel and make your connections to more than 150 countries worldwide.

When you are eligible for priority boarding on any oneworld member airline, you have it on all member airlines. It’s one of the many benefits available to you as a Finnair Plus Gold or Platinum member, no matter which cabin you’re flying.

Learn more about how you can travel bright at oneworld.com.

Enjoy one status on 13 airlines.

Finnair Plus Silver oneworld Ruby

Finnair Plus Gold oneworld Sapphire

Finnair Plus Platinum oneworld Emerald

Earn and redeem Finnair Plus points on all oneworld member airlines Earn Tier points on all eligible oneworld flights Access to Business Class priority check-in Priority on waitlists and when on standby Access to preferred or pre-reserved seating Access to Business Class lounges Priority boarding Extra baggage allowance Priority baggage handling Access to First Class priority check-in Access to First Class lounges Fast track at security lanes Access to preferred or pre-reserved seating is in accordance with the individual policy of the oneworld member airline operating the flight. First and business class check-in desks and lounges are not available at all airports. Fast track is not available at all airports. Priority baggage handling is not available on flights operated by British Airways. Extra baggage allowance benefits differ for Sapphire and Emerald level members. oneworld benefits are available only to passengers on scheduled flights that are both marketed and operated by a oneworld member airline (marketed means that there must be a oneworld member airline’s flight number on your ticket). American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LATAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, SriLankan Airlines and oneworld are trademarks of their respective companies. LATAM Airlines (Paraguay) is currently not a part of oneworld. Some limitations and exceptions may apply. For more information, visit www.oneworld.com/benefits. Fiji Airways is a oneworld connect partner which provides select alliance benefits to oneworld members. For more information, visit www.oneworld.com/oneworld-connect.

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Ta s t e t h e wilderness

EXPERIENCE T H E N O RT H E R N M YST I C I S M I N HELSINKI The new luxurious Lapland Hotels Bu l e v a r d i a n d Ku l t á Ki t c h e n & Ba r bring the athmosphere of Lapland into the heart of the Finnish capital.

PUREST FLAVOURS

At the core of Lappish cuisine is locally-sourced food, such as chanterelles.

Kultá Kitchen & Bar provides the purest Lappish tastes and athmosphere in the middle of Helsinki. The cuisine relies heavily on the majestic and beautiful north at its best, using only the purest ingredients such as Arctic char, whitefish, grouse, spruce sprout and reindeer.

The modern and natural Northern flavors are featured not only on the a la carte list or on the surprise menu but also on the breakfast and a weekly changing threecourse lunch menu that follows the seasons of the Lapland.

“Our pure flavours and our carefully designed atmosphere create an unforgettable experience.”

Ri i k k a Te n h u n e n Re s t a u r a n t M a n a g e r Ku l t á K i t c h e n & B a r

ARCTIC RELAXATION Life in the Arctic wouldn’t be complete without the soft heat of a sauna. Lapland Hotels Bulevardi has more than 100 in-room saunas, and some rooms also include a spa. The luxurious rooms are decorated with harmonic themes of nature.

Read more kitchenkulta.fi or laplandhotels.com/helsinki Rewind in a private sauna and spa with a modern design.

Fly

The world of Finnair

Wintry Beijing weather sets in, the city’s food scene offers ample choices for warming up, from the signature hot pot to steaming bags of roasted sweet potatoes from street vendors. For those in need of a more immersive warming experience, Beijing’s many hot springs with their soothing mineral waters will do the trick.

PHOTO ZHANG KAIYV

W HE N THE CHI L LY

FINNAIR FL I ES TO

Beijing (PEK) daily and to (PKX) three times a week.

Inspiring journeys The world is your playground with Finnair’s extensive network 1 / 2020 BLUE WINGS 79

HELSINKI

CHINA

UPLIFTING MOMENTS Uncover the wonders of mainland China and explore Beijing, Shanghai, Nanjing, Xi’an and Guangzhou with us. We also launched a new route to the new Beijing Daxin International Airport in November 2019.

Finnair flies non-stop from Helsinki to five cities in China.

Book your flights at finnair.com

World of Finnair Highlights of the month

Sustainability

AIMING FOR CARBON NEUTRALITY Sustainability continues to be a key driver for Finnair, with a new long-term target of carbon neutrality. To achieve this ambitious goal, Finnair will invest in new aircraft that produce less emissions, invest in biofuels and in the development of electric flying. To address the emissions that cannot be reduced by these measures, carbon offsetting remains important.

Did your bag get delayed on your flight to Helsinki? You can now report it online.

Design

MARIMEKKO CHINESE NEW YEAR Finnair celebrates Chinese New Year onboard with special amenity kits for Business Class passengers, designed by Marimekko. These seasonal kits can be found onboard all Finnair flights between Helsinki and Greater China and Singapore from January 20 to February 9.

1 / 2020 BLUE WINGS 81

HELSINKI

HANOVER

FEEL THE CITY Hanover is a mixture of beautiful architecture, small cafĂŠs and a lively, relaxed Central European vibe.

Take a stroll in Herrenhausen Gardens, visit the cozy old town and purchase local pastries at the Market Hall. Finnair flies to Hanover multiple times a week.

Book your flights at finnair.com

World of Finnair Flying stories

Get social

sailsoflife At Hjorungavag.

Hareid. Norway.

2019. #fjords #norwaytravel

SHARE YOUR Finnair moments on Instagram! Use #feelfinnair, if you want to be featured.

inkaesther Pope is dope! #vaticancity #rome #italy

pasihakala Chinatown Havana. #havanna #cuba #classiccars #warmandsunny

FINNAIR ON SOCIAL MEDIA

The Christmas season is here, which means that Santa is flying with us again! We are proud to be the official airline of Santa Claus.

FINNAIR

Planning to upgrade your flight to Business Class? We renewed our offering, and buying an upgrade is now simpler than before.

FINNAIR

This city is full of small (and not-so-small) details – how cool is this mesmerizing, mirror-covered staircase in Harajuku? @annikaollila #feelfinnair #Tokyo

FE E L FI NNAI R

1 / 2020 BLUE WINGS 83

World of Finnair Entertainment

WHAT’S PLAYING GEMINI MAN

An elite assassin is suddenly pursued by a mysterious young operative.

THE PEANUT BUTTER FALCON

Zak, a young man with Down syndrome, runs away from a residential nursing home.

MALEFICENT: MISTRESS OF EVIL

A sequel to the 2014 box office hit.

Stay connected BLINDED

BY THE LIGHT

The story of a teen of Pakistani descent growing up in Luton, England, in 1987.

THE NORDIC SKY portal is available on all inter-

continental flights and most European flights, and gives you access to news, destination information, and Finnair services. You can use the portal to connect your own devices to the internet.

WI-FI PRICES

STAY CONNECTED

Twenty-seven years after the Losers Club defeated Pennywise, he has returned.

Short haul

IT CHAPTER TWO

0-2 H

2+ H

BROWSE 4.95€ STREAM 9.95€ BROWSE 6.95€ STREAM 12.95€

Sherrie and Drew meet on the Sunset Strip while pursuing their Hollywood dreams.

84 BLUE WINGS 1 / 2020

Long haul

ROCK OF AGES

1H

7.95€

3H

11.95€

12 H

19.95€

FI NNAI R CHAT Finnair Live chat is available every day of the week.

chatbot, affectionately known as Finn, who is ready to help plan your journey via Finnair’s global Facebook Messenger account.

ME E T FI NNAI R ’S

FI NNAI R APP Tap your way through your journey. Log in with your last name and booking reference or your Finnair Plus username and password.

W ECHAT Follow Finnair’s official WeChat account.

World of Finnair Frequent flyer program

Finnair Plus membership THE FINNAIR PLUS program allows

FI

N

N

A JO IR IN .C A O T M /P L

U

S

you to earn both tier points and award points when travelling with Finnair or a oneworld airline and award points from services provided

by Finnair Plus partners.

A WORLD OF BENEFITS for free by filling in the form online at finnair.com/plus.

As a Plus member, you get access to valuable benefits and rewards. Earn points for flights and services and use them both at home and abroad.

You can use your Finnair Plus award points for additional Finnair services such as seat

J O IN FINNAIR PLU S

WHAT’S NEW THIS MONTH?

FROM OUR PARTNERS

Introducing a new partnership with Fennia

selection, meals, and extra baggage payments. The number of points you pay depends on your flight and the chosen service. You can pay for travel extras at the time you book your reservation or later through the Manage Booking tab.

Go to finnairshop.com to find Finnair gift cards, partner services, and award vouchers.

Earn 5,000 Finnair Plus points for your first insurance period and 2,500 points for the second insurance period when you buy life insurance worth at least €20,000 through HenkiFennia’s online service. finnairshop.com

D I D YOU KNOW you can use your Finnair Plus points to book award flights and upgrade your travel class? Book a Finnair Classic award flight with 15,000 award points or use a combi­­ nation of money and points to pay. Points are a great way to make your trip extra comfortable – from just 7,500 points you can enjoy the many benefits of Finnair’s Business Class. finnair.com/plus

Pre-booked parking at HEL Make your departure more convenient! Get five points for every euro spent when you pre-book a parking space at Helsinki Airport. finnairshop.com

1 / 2020 BLUE WINGS 85

World of Finnair finnairshop.com

4 easy ways to shop FIND THE BEST deals on ­tax-free ­products and enjoy

special Finnair Plus offers at finnairshop.com

Home delivery Use Finnair Plus points to shop for products delivered directly to your home.

Onboard Shop online via your own mobile device during the flight using the complimentary Nordic Sky portal.

Vouchers Use Finnair Plus points to redeem a voucher for restaurants, hotel stays, car rentals, and much more.

Pre-order Pre-order online before your Finnair flight: finnairshop.com.

20% 86 BLUE WINGS 1 / 2020

OFF

Celebrate the new year with a perfect gift or exclusive souvenir!

Receive 20% off all ­pre-order and onboard purchases from January 1 to January 12. Please visit finnairshop.com, check the catalogue in the seat pocket, or ask a cabin crew member for more information.

World of Finnair finnairshop.com

January picks

FINNAIR PLUS OFFERS

FIND THE PERFECT gift or exclusive

souvenir from finnairshop.com

R I TUAL S SAKURA B ODY CR E AM

offers a unique blend of antioxidants and medicinal herbs.

Pre-order € 15

I I TTAL A 4 PCS E SSEN C E R E D W I NE G L ASS

Helps to strengthen your skin!

This collection embodies versatility, simplicity, and functionality in drinkware.

The generous bowl stimulates the wine’s colour and aroma.

JOYACTOR H E AD PHONE S H E NUA M O ISTU RIZE R

Recharge your skin with this organic skincare.

Pre-order

PHOTOS FINNAIR AND HARRI TARVAINEN / VISIT FINLAND

€99

blast a clear and rich sound, and come with environment-friendly packaging.

€ 52 + 1000

Home delivery

MONTHLY VOUCHER OFFER

Pre-order € 95

G AUHAR JE W E L L E RY

The delicate neclace and earrings are made of gold-plated sterling silver.

Pre-order FR OM € 57

These look stylish on your head or around your neck!

R UKA & PYHÄ Redeem an

award voucher at Rukatunturi and Pyhäkeskus with your Finnair Plus points or a combination of money and points. € 42 + 1,000 P

1 / 2020 BLUE WINGS 87

Matkustaminen antaa mahdollisuuden maailman monimuotoisuuden kokemiseen ja erilaisten ihmisten kohtaamiseen. Meille paikalliset kumppanuudet, luottamukseen perustuvat pitkät yhteistyöt sekä paikallisen kulttuurin kunnioittaminen ovat tärkeä osa jokaista matkapakettia. Hotellivalikoimassa suosimme tulevaisuudessakin paikallisia pieniä perhehotelleja.

Uskomme, että tiiviissä yhteistyössä paikallisten toimijoiden kanssa voimme kehittää entistä kestävämpiä lomia myös tulevaisuudessa.

Emme ole valmiita, mutta olemme sitoutuneet yhteiselle matkalle kestävämmän tulevaisuuden puolesta. Lue lisää aurinkomatkat.fi/vastuullisuus

World of Finnair Holiday sampler

Experience more with Finnair Holidays TAILOR YOUR TRIP to look like you! Explore the Finnair

Holidays selection and book flights, hotel, and airport transportation conveniently from one place. Finnair Holidays is available in Finland, Sweden, and Estonia. Start your journey at finnair.com/holidays.

TOP 3 SUMMER SPOTS Soak up some sun in these new summer holiday destinations from aurinkomatkat.fi. (Also in Finnish)

CR OATI A. The picturesque town of ­ akarska is located between the mountains M and the turquoise sea – making it an ideal hiking destination for watching the sunset.

I TALY. Situated on the tip of the southern Italian boot, Calabria gives you access to authentic Italy with its rustic villages, ­stunningly clear seas, and happy people.

Over 80 destinations Finnair Holidays opens the door to the most intriguing places in the world. The story of a lifetime awaits!

Entire trip from one place Find flights, hotel, experiences, and airport transportation all in one place.

Triple Finnair Plus points Every euro you use for your Finnair Holidays trip will gain you three Finnair Plus tier and award points.

The northernmost island of Thassos is known for its olive groves and pine forests, as well as numerous picturesque coves and beaches.

G R E ECE .

1 / 2020 BLUE WINGS 89

World of Finnair Wellness onboard

TIPS FOR TRAVEL NUTRITION

3 ways to

a tasty meal FANCY A SNACK onboard? Finnair offers

a wide selection of seasonal and healthy options that are inspired by untouched Nordic nature and its pure flavours.

Pre-order

Your body is not used to digesting food at night, therefore, it’s a good idea to keep your mealtimes as normal as possible also when travelling.

RE M E M B E R M E ALT I M ES .

You can choose from a wide selection of sandwiches, salads, breakfast, or dinner by pre-ordering.

Onboard The onboard menu includes a selection of tasty snacks, sweets, and beverages to mix and match.

HE ALTH Y S NAC KIN G . The best snack is always “real food” such as fruits or berries and some good protein such as nuts, seeds, eggs, meat, or dairy.

Complimentary A N o r d i c fa v e : cold smoked salmon on rye bread!

Business Class Stay hydrated by drinking about 2.5 dl of water per hour on longer flights. Avoid alcohol and caffeinated drinks, which interfere with your sleep.

DRINK UP.

Source: Hintsa Performance

90 BLUE WINGS 1 / 2020

Chinese Michelin star chef DeAille Tam c­ ombines Asian influences with Finnish flavours for a Signature Chef fusion menu, featuring three appetizers and three main courses.

Complimentary coffee, tea, water, and Finnair’s signature blueberry juice are served on Finnair flights.

Complimentary meals are served on all intercontinental flights.

World of Finnair Staff tips

Golden Gate Park in San Fransisco makes you forget you’re in a big city.

Volcanic views in Los Hervideros, Lanzarote.

A rewarding sunrise in Bali after a sweaty hike.

Windy, white sand beaches near Corralejo, Fuerteventura.

Hooked on hills When things get hectic, Sini Haapala heads to the trails to wind down. are great for a nature lover. Some of my favourite places are the amazing cliffs of Los Hervideros in Lanzarote, the green and foggy hiking trails in the peninsula of Anaga, Tenerife, and the endless beauty of the windy beaches of Fuerteventura.

PHOTOS SINI HAAPALA AND ISTOCK

TH E CA N A RY I S L A N DS

Golden Gate Park is a green jewel for exploring by bike. It’s full of beautiful

SAN FRA N C I S CO ’ S

plants, waterfalls, little turtles, and butterflies. You can also hike up to Strawberry Hill to enjoy a great view over the city.

BA L I is a such a wonderful destination with all of its amazing nature and wide variety of activities. Hiking to Mount Batur, which is an active volcano, at dawn is quite the physical experience – but the view makes up for the effort!

SI NI HAAPAL A

is a Helsinki-based Finnair cabin crew member with a p ­ assion for nature and organic food.

1 / 2020 BLUE WINGS 91

World of Finnair Finnair in a nutshell

PUSH FOR CHANGE CHANGES BEGIN with small actions. Join us on a journey towards a more sustainable future.

OFFSET EMISSIONS Offset the CO2 emissions of your flight by supporting an emissions reduction project. Donate €1 for flights within Finland, €2 for flights within Europe, or €6 for intercontinental flights. Donations will go in full to an emissions reduction project in Mozambique.

Fly the short northern route W ITH A M O D E RN fleet, extensive route network, and world-class service, Finnair offers a comfortable and convenient way to travel.

Established in 1923, Finnair is one of the world’s oldest airlines. Since then, the company has grown from a small carrier to one that is a respected member of the international airline industry.

Finnair’s route network includes 20

BUY BIOFUEL

destinations in Asia, eight in the Americas, and 100 in Europe. In 2018, Finnair carried over 13 ­million passengers. And during the 2019 summer season, Finnair will operate 104 flights a week to Asia, of which 42 flights are to China and 41 flights are to Japan.

Finnair’s modern and eco-friendly fleet consists of over 60 aircraft, most of which are Airbuses.

Alternatively, you can buy biofuel to reduce the CO2 emissions of a flight by 60–80% compared to fossil fuel. The biofuel we use has been produced from used cooking oil. Buy biofuel for €10, €20, or €65.

All sustainability products are available at finnairshop.com/en/ sustainability-products

95+ YEARS AND COUNTING 1 92 3

1 924

Finnair, known as Aero, is founded

Finnair receives its first aircraft: Junkers F 13

92 BLUE WINGS 1 / 2020

1 9 47

1952

1968

1969

1980

1992

Finnair air hostesses take to the skies

Helsinki ­Airport opens

Finnair reveals its new logo and name change

First Finnair trans-Atlantic flight to New York City

Blue Wings launches

The Finnair Plus program is introduced

World of Finnair Fleet

AIRB U S A35 0- 9 0 0

Number 14 + 5 on order Seating capacity 297/336 Length 66.8 m Wingspan 64.75 m Cruising speed 903 km/h Maximum cruising altitude 13,000 m AIRB U S A330-3 0 0

Number 8 Seating capacity 289/263 Length 63.6 m Wingspan 60.3 m Cruising speed 870 km/h Maximum cruising altitude 12,600 m AIRB U S A32 1

Number 19 Seating capacity 209 Length 44.5 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRB U S A32 0

Number 10 Seating capacity 174 Length 37.6 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRB U S A31 9

Number 8 Seating capacity 144 Length 33.8 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m E M B RAE R 1 9 0

Operated by Norra Number 12 Seating capacity 100 Length 36.2 m Wingspan 28.7 m Cruising speed 850 km/h Maximum cruising altitude 12,300 m

ATR 72

Operated by Norra Number 12 Seating capacity 68/70/72 Length 27 m Wingspan 27 m Cruising speed 463 km/h Maximum cruising altitude 7,620 m

1 995

Finnair’s website launches

1 999

1 999

2 004

Finnair joins oneworld alliance

Arrival of ­Airbus A320

Online check-in opens

2 013

Launch of Marimekko for Finnair ­collection

2 015

Arrival of ­Airbus A350

2018

Finnair celebrates its 95th anniversary

1 / 2020 BLUE WINGS 93

World of Finnair Airport info

Welcome to Helsinki Airport CHECK YOUR GATE and

departure time on the airport monitors. All Finnair and Nordic Regional Airlines (Norra) departures are located in the same terminal.

If you do not have a boarding pass for your connecting flight, please contact the transfer service desks in T2.

HAPPY LANDINGS

Fly the short northern route FLY VIA HELSINKI and take the most direct route

between Europe and Asia. Thanks to Helsinki’s location, Finnair’s northern route is a geographically convenient way between Europe and Asia. The northern route also offers competitive travel times to destinations in the US from many European cities.

The Helsinki Airport is efficient, compact, and easy to navigate, making it ideal for transferring between Europe, Asia, and the US with short transfer times.

94 BLUE WINGS 1 / 2020

PASSE NG E R S AR R I VI NG from outside the Schengen-area will find their way into the arrival hall with both automated border control gates and manned border control booths. EU citizens , as well as citizens of Japan, South Korea, Australia, US, Canada, and New Zealand can use the automated gates as they depart. Citizens from other non-Schengen countries will be directed to the manned booths.

In addition, there are separate queues for passengers travelling in large groups.

Passengers travelling directly to Helsinki from the non-Schengen area will follow their own route to the border control downstairs.

Those passengers travelling with infants or baggage trolleys must use the manual control lane.

Passengers with the capability to use wheelchairs independently may use the automated gates.

World of Finnair Airport info

49

48AB

47

46

45AB

44

43

42 40

55

54

53

TRANSFER SERVICE 3

52

AUKIO

FINNAIR CITY BUS

to the Helsinki Railway Station leaves from platform 10 at T2 every 20 minutes. Travel time is approx. 30 minutes. €6.90 THE RING RAIL LINE

connects Helsinki Airport to downtown Helsinki via train. There is direct access from the corridor between T1 and T2.

TAXI RANK

BUS GATES 51 A–D

T2

39

Agency-specific price information is available in front of the terminals on the information screens.

38

WIRELESS INTERNET

FINNAIR LOUNGES

Security

BUS GATES 50 A–M

check NONSCHENGEN AREA

NONSCHENGEN AREA

37 TRANSFER SERVICE 2

31 Passport control

31A–31E

30

29

Helsinki Airport offers free Wi-Fi throughout the airport.

PLAYROOM

Children’s playrooms offer toys, videos, and baby care facilities.

WATER DISPENSER

Passengers can refill their water bottles with drinking water free of charge.

Security check

CHECK-IN 240–270

28

FINNAIR CHECK-IN + SERVICE 201–229

2ND FLOOR GATES 5–11

T2

CHECK IN 101–114

T1

26

13

14

15

16

PASSPORT CHECK

CHECK-IN AREA

Security check

SCHENGEN LOUNGE

12

27

SECURITY CHECK

17

18

19

20

21

22

SCHENGEN AREA

23

25

ARRIVALS AREA

24

BAGGAGE STORAGE

1ST FLOOR 1 / 2020 BLUE WINGS 95

World of Finnair

Domestic and European destinations

From Helsinki

Tromsø Ivalo

Reykjavík

Ivalo 931 01:35 Joensuu 360 01:00 Jyväskylä 235 00:50 Kajaani 464 01:20 Kemi/Tornio 609 01:35 Kittilä 823 01:25 Kokkola/Pietarsaari 391 01:10 Kuopio 335 01:00 Kuusamo 667 01:15 Mariehamn 282 00:55 Oulu 514 01:05 Rovaniemi 697 01:20 Tampere 143 00:35 Turku 150 00:35 Vaasa 348 00:55

Kittilä Rovaniemi Kuusamo Kemi Oulu Kajaani Kokkola

Finnair Destinations New Finnair Destinations 2019/2020

Umeå Vaasa

Trondheim

Turku Helsinki Mariehamn Tallinn Stockholm Tartu

Oslo

Gothenburg

Edinburgh Billund

Dublin

Kuopio Joensuu

Jyväskylä Tampere Bergen

Manchester

Visby

St Petersburg

Riga

Great Circle Estimated distances / km flight times

Moscow

Copenhagen Vilnius Gdansk

Hamburg Amsterdam

London

Brussels

Hannover

Berlin

Düsseldorf Frankfurt

Paris

Minsk

Warsaw

Kraków

Prague

Stuttgart Zürich Bordeaux

Geneva Lyon

Porto

Nice Madrid

Munich Salzburg Innsbruck

Vienna

Ljubljana Venice Verona Pula Bologna Rimini Pisa Split

Milan

Varna Dubrovnik

Barcelona

Lisbon

Budapest

Rome

Alicante

Ibiza

Menorca Palma de Mallorca

Naples Corfu Preveza

Málaga Catania

Skiathos

Zakynthos

Athens Kos Santorini

Malta

Heraklion Chania

Antalya Dalaman Alanya Rhodes Paphos

Funchal Tel Aviv-Yafo

Arrecife Tenerife Norte Fuerteventura Tenerife Sur Las Palmas

From Helsinki

Great Circle Estimated distances / km flight times

Alanya/Gazipasa 2722 03:45 Alicante 3034 04:25 Amsterdam 1525 02:35 Antalya 2638 03:50 Arrecife 4518 05:55 Athens 2490 03:40 Barcelona 2632 03:55 Bergen 1112 03:30 Berlin 1123 02:00 Billund 1060 01:50 Bologna 1976 03:00 Bordeaux 2417 03:30 Brussels 1651 02:40 Budapest 1481 02:20 Catania 2636 03:45 Chania 2756 03:50 Copenhagen 895 01:40 Corfu 2329 03:25 Dalaman 2639 03:40 Dublin 2030 03:10 Dubrovnik 2027 03:00 Düsseldorf 1512 02:25 Edinburgh 1717 02:40

96 BLUE WINGS 1 / 2020

Eilat

From Helsinki

Great Circle Estimated distances / km flight times

Eilat 3457 04:45 Frankfurt 1543 02:35 Fuerteventura 4578 06:05 Funchal 4310 05:45 Gdansk 768 02:00 Geneva 1994 03:00 Gothenburg 785 01:25 Hamburg 1 172 02:00 Hannover 1278 2:15 Heraklion 2777 03:55 Ibiza 2897 04:00 Innsbruck 1701 02:35 Kos 2620 03:45 Kraków 1 186 02:00 Las Palmas 4700 06:10 Lisbon 3369 04:50 Ljubljana 1713 02:40 London 1863 03:10 Lyon 2081 03:10 Madrid 2950 04:25 Málaga 3357 04:35 Malta 2822 04:15 Manchester 1817 03:00

From Helsinki

Great Circle Estimated distances / km flight times

Menorca 2688 04:05 Milan 1953 03:05 Minsk 734 01:15 Moscow 876 01:40 Munich 1577 02:30 Naples 2283 03:25 Nice 2202 03:25 Oslo 766 01:30 Palma de Mallorca 2777 04:00 Paphos 2898 04:00 Paris 1900 03:05 Pisa 2093 03:20 Porto 3117 04:20 Prague 1322 02:10 Preveza 2397 03:25 Pula 1865 02:55 Reykjavík 2429 03:50 Rhodes 2668 03:45 Riga 382 00:55 Rimini 1993 03:00 Rome 2235 03:25 St Petersburg 301 01:00 Salzburg 1592 02:30

From Helsinki

Great Circle Estimated distances / km flight times

Santorini 2660 03:40 Skiathos 2353 03:30 Split 1956 02:55 Stockholm 400 01:00 Stuttgart 1637 02:45 Tallinn 101 00:30 Tartu 245 00:50 Tel Aviv-Yafo 3230 04:25 Tenerife Norte 4691 06:10 Tenerife Sur 4745 06:10 Tromsø 1078 01:55 Trondheim 813 01:50 Umeå 459 01:20 Varna 1911 02:55 Venice 1847 02:55 Verona 1903 02:55 Vienna 1462 02:30 Vilnius 633 01:15 Visby 481 01:25 Warsaw 940 01:40 Zakynthos 2526 03:55 Zürich 1781 02:45

World of Finnair

Intercontinental destinations

Sapporo Beijing Seoul Busan

Xi’an Nanjing Shanghai

Fukuoka

Tokyo Nagoya Osaka

Delhi Dubai Guangzhou Hong Kong

Great Circle Estimated distances / km flight times

From Helsinki

Bangkok 7912 09:45 Beijing 6325 07:55 Busan 7847 08:55 Delhi 5229 06:50 Dubai 4537 05:55 Fukuoka 8060 09:30 Guangzhou 7693 09:30 Ho Chi Minh City (Saigon) 8510 10:50 Hong Kong 7821 09:35 Krabi 8350 10:20 Nagoya 7780 09:40 Nanjing 7165 09:35 Osaka 7751 09:30 Phuket 8312 10:05 Sapporo 8013 09:35 Seoul 7050 08:40 Shanghai 7410 09:05 Singapore 9272 11:30 Tokyo 7849 09:45 Xi’an 6421 07:50

Bangkok Ho Chi Minh City Krabi Phuket

Singapore

Chicago New York

Winter season 2019–2020

San Francisco

Los Angeles

Finnair adds flights to popular winter destinations in Lapland, including new non-stop flights from London, Paris, and Zurich.

Miami Havana

From Helsinki

Great Circle Estimated distances / km flight times

Chicago Havana Los Angeles Miami New York Puerto Plata Punta Cana San Francisco

7139 09:15 8703 11:15 9016 10:35 8342 11:10 6626 08:45 8410 11:15 8404 11:05 8724 10:45

Puerto Plata Punta Cana

1 W E E KLY F LIGHT

London Gatwick – Kittilä Paris – Kittilä Zurich – Kittilä 2 W E E KLY F LIGHTS

London Gatwick – Ivalo

1 / 2020 BLUE WINGS 97

FINLAND FACTS Nature

168,000 lakes*

75%

Government

1917

land covered by forests

*with an area of 500 m2 or more

Sovereign parliamentary republic

1995 Monthly avg. temperatures in Helsinki (2018):

area

338,455 km2*

Member of EU since January 1995

200 members

elected for four-year terms

*includes land area and fresh water

Parliament

7%

National bird

Languages

5.5

million

Economy

Education

GDP

(2018*)

SV

€234

FI

billion

the annual change in volume 1.7% *preliminary

88% speak Finnish 5.2% speak Swedish 0.04% speak Sámi

Fun facts

Currency

€ EURO

73%

14

Universities *incl National Defence University

of students have ­studied beyond basic ­education

25

Universities of applied sciences

Consumption of coffee per capita

9.9kg* 2,300,000* saunas

*estimate

98 BLUE WINGS 1 / 2020

*per year

506,000*

overnight stays by foreign travellers (Sept 2019)

*preliminary

National food: rye bread

SOURCE: STATISTICS FINLAND ILLUSTRATION: ANGELINA LUZHINA

SÁ

elected every six years; current president is Sauli N ­ iinistö, who was re-elected to a second term in January 2018

whooper swan

land used for agriculture

Population

President

SUUNTO 9 BARO TITANIUM LEATHER • Made in Finland • Special gift edition • Leather and silicone strap • Languages: EN, CS, DA, DE, ES, FI, FR, IT, JA, KO, NL, NO, PL, PT, RU, SV, TR, HE, ZH, TH

Helsinki Airport Schengen 27 & Non-Schengen 33 I Suunto Store Plaza I lindroos.fi