Wonder issue 7 / 2019
BLUE WINGS HEALING MUSHROOMS
DON’T BE SHY – HELP YOURSELF
THE NEXT SUPER FOOD
TO THIS ISSUE AND SHARE IT WITH A LOVED ONE!
THE BIG SLEEP
Where to find Finland’s sleekest glamping
Could decluttering your worklife boost productivity?
Desserts get a matcha makeover in Japan
T H E A L L- N E W P R I N C E S S F 5 5 E X P E R I E N C E T H E E X C E P T I O N A L®
10�–�15.9.2019 Visit us us at at the the Cannes CannesYachting YachtingFestival Festival, 11th – 16th September 2018
PRINCESS FINLAND +358 500 667754 info@princess.ﬁ www.princess.ﬁ FIND OUT MORE AT PRINCESSYACHTS.COM
Editorial Welcome onboard
FO KUS M E D I A F I N L A N D Managing editor Amanda Soila Art director Aino Ahtiainen Web editor Shelly Nyqvist Visual designers Sesilja Lindell, Iris Mark Editorial assistant Aino Vähälä English editing Silja Kudel Reprographics Teemu Salovaara
TOPI MANNE R
Chief Executive Officer, Finnair
Cover Jack Latner by Carla Coffing Behind this issue Pete Balding, Tim Bird, Fabian Björk, Carina Chela, Carla Coffing, Mark Fletcher, Svante Gullichsen, Laura Iisalo, Silja Kudel, Lissu Moulton, Katja Pantzar, Jasmin Rauha, Hannes Repo, Elena Sulin, Eija Vehviläinen, Peter Weld, and Arda Yildirim Submissions and feedback firstname.lastname@example.org Blue Wings online bluewings.finnair.com issuu.com/finnair_bluewings Editorial Offices Hämeentie 135 A, 00560 Helsinki, Finland, tel. +358 40 630 8253 email@example.com Advertising Sales Jaana Lindvall-Harki tel. +358 40 582 1416 firstname.lastname@example.org Publisher Fokus Media Finland Printed by Punamusta, Joensuu, Finland 2019 Paper UPM Valor 61g, Cover paper Stora Enso LumiArt 200g ISSN-0358-7703
Editor-in-Chief Arja Suominen email@example.com Finnair Head Office Tietotie 9 A, Helsinki Airport, 1053 Finnair, Finland, tel. +358 (0)9 818 81, Postal address: P. O. Box 15, 01053 Finnair, Finland Customer feedback finnair.com/feedback or by mail: Customer Relations, SL/403, FI-01053 Finnair finnair.com, finnair.fi, finnairgroup.com
Change leads the way I N M ANY PAR TS of the world, September marks back-to-school and back-to-work. As such, themes in this issue include wonder, lifelong learning, and innovative solutions. Innovation is important to us at Finnair. Which is why we’re happy to announce that we recently flew our first biofuel flights backed by our “Push for change” carbon decreasing initiative. On August 5th and 7th, our Finnair flights departing San Francisco for Helsinki were flown with a biofuel mix of 12 per cent, reducing total carbon dioxide emissions for the two flights by approximately 32 tonnes. The sustainable biofuel used was produced from used cooking oil in California, which does not compete with food production or the agriculture industry. This is an important step for us in providing our customers the opportunity to conveniently offset or decrease emissions from their travel, as the two flights were supported entirely by Push for Change contributions. Our Push for Change initiative includes the options to purchase biofuel for future flights, as well as the offsetting of carbon emissions through c ertified projects. You can find more information on our website. Wishing you inspiring journeys! Topi Manner
We recently flew our first biofuel flights!
SEPTEMBER 2019 BLUE WINGS 3
Nirosta on moneksi Uusi Kia Niro-mallisto
Niro Plug-In Hybrid CO2-päästöt: 31 g/km EU-yhd.kulutus 1,4 l/100 km
Robert De Niro
Niro-mallisto alkaen 27 990 €
Uudesta Kia Nirosta on moneksi, sillä se yhdistää ekologisen ja teknologisen edelläkävijyyden, alhaisen polttoaine kulutuksen ja päästöt, sekä tyylikkään ja palkitun Crossovermuotoilun. Uusi Niromallisto on saatavana hybridi nä, ladattavana hybridinä ja sähköautona ja on varustettu markkinoiden johtavalla Kian 7 vuoden tehdastakuulla. Tutustu lisää uuteen Niromallistoon ja varaa koeajo lähimmälle Kiajälleenmyyjällesi osoitteessa: www.kia.fi.
www.kia.fi Tilaa MyKia Magazine: lehti.kia.fi @kiamotorsfinland
e-Niro Niro Hybrid
CO2-päästöt: 0 g/km EU-yhd.kulutus 0 l/100 km
CO2-päästöt: 110 g/km EU-yhd.kulutus: 4,4 l/100 km
Kia Niro 1,6 GDI Hybrid LX DCT autoveroton hinta 25 937,56 € + arvioitu autovero 2 052,36 € + toimituskulut 600 € = kokonaishinta 28 589,92 €. Vapaa autoetu 610 €/kk, käyttöetu 445 €/kk. EU-yhd. kulutus 4,4 l/100 km, CO2-päästöt 110 g/km. Kia-takuu 7 vuotta tai 150 000 km, kolme ensimmäistä vuotta ilman kilometrirajaa. Kia 24h tiepalvelu vuodeksi veloituksetta. Kia-huolenpitosopimus 3 vuodeksi kiinteällä kuukausimaksulla alk. 30 €/kk. Kuvan autot erikoisvarustein.
Dream 1 3
WIS E C RA F T
GLO B AL P U L S E
Autumn inspiration P RO D U C T PI C KS Japanese thoughtfulness
Maija Kovariâ€™s art involves elements of play. Page 13
Life on the hills PAG E 3 8
2 0 L AP L AND
The wilderness storyteller
2 2 M IL AN
Matcha on the menu
Get your matcha on PAG E 24
Explore Tasty insights
3 0 FI NL AND
PAGE 4 4
44 PR OFI L E
Cosy up glamping-style 3 8 E SCAPE
Beautiful Balkans Lauri Reuter 49 SMAR T STUFF
Clever thinking by companies 53 CONVE R SATI ON
Katri Saarikivi on self-leadership
Sustainable glamping in Helsinki. Page 30
SEPTEMBER 2019 BLUE WINGS 7
Create 56 C RE ATIV E CO R N ER
LA’s mushroom scene 6 2 INV E STIGATIO N
Joy of a tidy worklife 67 S H OWRO O M
Global design 73 Q &A
Details of Denmark
Formica is back! Page 67
Serving up healthy cure-alls
PAG E 5 6
79 FI NNAI R NE WS
82 FI NNAI R SE RVI CES
Fly the short northern route 83 FI NNAI R PLUS
Frequent flyer rewards
84 SHOPPI NG
Wish list from the Finnair Shop
86 MY FI NNAI R
87 NOR D I C KI TCHE N
3 ways to a tasty meal
88 W E L L NE SS
Danish way of life
89 E NTE R TAI NME NT
PAG E 73
90 STAFF TI PS
Best places to swim
HOL I DAY SAMPL ER
92 SUSTAI NAB I L I TY
Push for Change
93 FL E E T
A pool with a view. Page 90
Modern fleet at your service
Helsinki Airport and destination check-list
98 FI NL AND FACTS
8 BLUE WINGS SEPTEMBER 2019
T H R O U G H O U T C R E A T I N G
T H E
P R E C I O U S
T I M E S
D R E A M S .
PHOTO JASMIN RAUHA
Keep your curiosity alive
Place in the sun Cities should feel more like a home, says artist Maija Kovari (p. 13) SEPTEMBER 2019 BLUE WINGS 11
Ylellinen ja tilava SUV
GRANDLAND EXECUTIVE Täydellinen vakiovarustelu: alk. 32 471 €
Täysin uudistunut Grandland X -mallisto 3 vuoden takuulla ja täydellisellä vakiovarustelulla. Opel Grandland X Executive on luokkansa parhaiten varusteltu uutuus, jossa on vakiona nahkaverhoilu, kuljettajan istuimen sähkösäätö muistilla, ilmastoidut ja lämmitettävät etuistuimet sekä 360° panoraamakamera. Tutustu Opelin täysin uudistuneeseen vakiovarusteluun osoitteessa Opel.fi
Tutustu myös Uuteen Grandland X PHEV 300 hv 4x4 lataushybridiin Alkaen 49 981 € tai huolettomalla yksityisleasingillä 539 €/kk* Opel Grandland X PHEV Executive on luokkansa parhaiten varusteltu uutuus, joka vakuuttaa tehokkuudellaan ja äärimmäisen hyvällä varustelullaan vaativammatkin kuljettajat. Opel Yksityisleasing tarjoaa nyt houkuttelevan tavan hankkia auto – ei käsirahaa, ei riskiä! Opel Yksityisleasing sisältää kaikki auton käyttöön liittyvät kustannukset ja palvelut pois lukien polttoainekulut ja pesut. Auton hankintaa varten et tarvitse käsirahaa! Maksat vain kiinteää kuukausierää joka kattaa kaikki autoilun kiinteät kulut. Lue lisää: Opel.fi Grandland X yhdistetty polttoaineen kulutus 4,9–8,0 l/100 km, CO2-päästöt 129–181 g/km. Opel Grandland X Excecutive kok. hinta toimituskuluineen alkaen 32 471,35 €. Grandland X PHEV Executive yhdistetty polttoaineen kulutus 1,6 l/100 km, CO2-päästöt 37 g/km. Opel Grandland X PHEV Excecutive kok. hinta toimituskuluineen alkaen 49 981,07 €. Takuu kolme (3) vuotta / 90 000 km (Opel FlexCare -jatkoturva), joista kaksi (2) ensimmäistä vuotta ilman kilometrirajaa. *Hintaesimerkin sopimuspituus 48 kk / 40 tkm. Sopimus edellyttää hyväksyttyä luottopäätöstä. Ilmoituksen asiakasetu on laskettu Opel Yksityisleasing 48 kk / 40 tkm sopimus, josta vähennetty kampanjahinta samoilla ehdoilla. Kampanja on voimassa rajoitetun ajan. Opel Yksityisleasing on Axus Finland Oy:n yksityisleasingtuote. Myös muita sopimuspituuksia saatavilla, kysy lisää myyjältäsi. Kuvan auto lisävarustein. Opel.fi
TEXT CARINA CHELA PHOTOS JASMIN RAUHA
Wise craft Local talents to watch
Urban storyteller and visual artist Maija Kovari is on a quest: Art in public spaces should inspire people to interact and find common values. Urban planning enhanced with contemporary art can make our cities feel more like home. “Art should not only be entertainment for urban spaces. Cities are our shared spaces so the art in them should have a meaning to all of us,” Kovari explains. Kovari is behind one of Finland’s biggest permanent environmental works of art called Seven Steps to Save the Ocean. Located in Finnish Lapland, the artwork tells a story of climate change
ARC H IT EC T
through seven sentences. She would like to see artists working closely with city planning teams, but this level of collaboration is still all too rare. “If you bring an artist to the urban planning process, you will get a story because artists are storytellers. And everybody needs a good story,” she says. Kovari’s fresh approach and playful humour can also be enjoyed on the façade of a new residential home in the city of Tampere designed for elderly people with memory loss. The artwork consists of a giant “shopping list” that includes the essentials of life: bread, coffee, fruit, walks, and hugs.
Maija Kovari brings together art and urban planning spiced with empathy, connection, and good stories.
SEPTEMBER 2019 BLUE WINGS 13
Warm, comfortable, sustainable Mulesing-free and recycled wool. Wicks away moisture, and resists odours effectively.
greenland re-wool jacket Leftover wool on a mission
stay warm, keep dry. It sounds simple but behind every Fjällräven jacket, there is over 50 years of outdoor experience, a constant drive to develop sustainable materials and fabrics and uncompromising tests in the field. As a result, you can always expect state-of-the-art garments that make any outdoor experience great – anything less just isn’t Fjällräven. The Greenland Re-Wool Jacket is created
from spill wool from textile production, abandoned clothes and discarded home textiles in combination with our own hardwearing fabric G-1000 Eco (recycled polyester and organic cotton) Not only does it deliver on function and durability in a timeless design, it also delivers on our high standards of sustainability. Stay warm, keep dry. Nature is waiting.
Global pulse COMPILED BY KATJA PANTZAR
Ideas for good life from around the world
THE JOYS OF WALKING explorer Erling Kagge is the first person to have completed the Three Poles Challenge on foot – the North Pole, the South Pole, and the summit of Mount Everest. He is also a lawyer, publisher, and the author of an insightful new book, OSLO- B ASE D
ONE STE P AT A T IME,
which explores why we walk, where we walk, and how a journey on foot is the perfect companion for thinking and creativity.
OUR FRIEND AI about how artificial intelligence (AI) will affect your life? A free online course created by the University of Helsinki and strategy company Reaktor aims to ease those worries by debunking the common fears people have surrounding AI. Available in Finnish and English, The Elements of AI course has already drawn 185,000 students from 110 countries around the world. The course was originally envisioned with the goal of training one per cent of the Finnish population, 55,000 people, but as the target was reached within a few months of the 2018 launch, the course founders have revised their goal: to AI educate one per cent of the world’s population – 77 million people.
ARE YO U CO NC ER N ED
B E RL IN
The BMW Berlin Marathon takes place on September 29th with the opportunity to jog past the German capital’s historic sights, starting at the iconic Brandenburg Gate.
F U N FAC T
Forty per cent of the Elements of AI course participants are women, which is more than double the average for computer science courses.
JOG THIS WAY A group run offers new perspectives on cityscapes.
In London, the Greenwich Park 5 and 10 k runs take place on September 14th with a route that passes by some of the British capital’s top attractions.
SEPTEMBER 2019 BLUE WINGS 15
HEITTÄYDY KARIBIAN RYTMIIN MAAILMAN SUURIMMALLA LAIVALLA!
Royal Caribbeanin risteilyt sopivat koko perheelle Kerää Finnair Plus -pisteitä risteilyistä (3p/€)
WWW.RISTEILYKESKUS.FI/FINNAIR-PLUS -palkintopisteitä kaikista risteilyistä!
Risteilyasiantuntĳamme palvelevat www.risteilykeskus.fi • firstname.lastname@example.org • 020 1441 810 (ma-pe klo 9-17) • Eerikinkatu 27, Helsinki
Global pulse Ideas for good life from around the world
SPARK WONDER Changing your mindset helps you stay curious and appreciate the little things in life.
PHOTOS LAUREN MANCKE, ANN SAVCHENKO, CHRISTIAN GERTENBACH, MUMMI JA MINÄ, ISTOCK
Try taking a 24-hour social media digital detox in order to improve your mental health. One or two fewer hours online means gaining extra time to do something that boosts your mood and your wellbeing – not to mention the benefits of freeing up brain space.
Easy peasy lemon squeezy.
NE W ANG LES
Approach things from a new angle: If you’re watching a sunset, look at the earth instead of the sun, for example.
CHANG E THE CON T EXT
If you normally drive to work, consider taking a train for the new view and the possibility to observe your surroundings.
GRANDMA KNOWS BEST B AS E D O N the wisdom of Nordic grandmas, Mummi & Minä (Grandma and me) is a fresh Finnish line of cleaning products for home and hands. Made in Hamina, Finland, the soaps are eco-friendly, biodegradable, and vegan. As an added bonus, the beautifully designed bottles are visually appealing and refillable.
SLOW D OWN
Try their lemon soda (sitruunasoda) hand soap for a refreshing spritz-y wash.
Can you walk slowly instead of rushing? You’ll likely notice a myriad of details on a familiar route when you stop to look and listen. Source: Psychology Today
SEPTEMBER 2019 BLUE WINGS 17
Culture swap Destination inspiration
COMPILED BY LAURA IISALO
Home comforts Follow the Japanese footsteps in perfecting the art of thoughtful living.
FINNAIR FL IE S TO
five destinations in Japan.
Tea for two, anyone?
PHOTOS COURTESY OF THE COMPANIES
Learn how to find joy!
1 — IT’S A W RA P The multipurpose Ise Tenugui Pleasure cloth can be used as a tea towel, a headscarf, or gift wrap. €12.50 from rikumo.com 2 — L I G H T TO U C H Made with rice bran wax, Komenomegumi Candles have been crafted since the 16th century. €11 for eight from shop.nalatanalata.com 3 — T EA T I ME This simple and sleek Enamelled Kettle is a classic for tea making. €135 from nativeandco.com 4 — S L I PPER ST Y L E Soft Leather Room Sandals are a modern take on traditional Japanese footwear. €185 from rikumo.com 5 — WO R DS O F W I S D O M The traditional philosophy of Ikigai can help identifying purpose and passion in life. €6.85 from kindle.com 6 — S C EN T ED L I F E Essential oils added to the Large Aroma Diffuser produce a softly scented mist. €99.95 from muji.eu
SEPTEMBER 2019 BLUE WINGS 19
For the love of fells Wilderness guide and professional storyteller Raija Palosaari spreads her love of the rugged north by walking and talking. TEXT ELENA SULIN PHOTOS HANNES REPO AND VISIT LEVI
20 BLUE WINGS SEPTEMBER 2019
The nickname Raiski comes from Raija Ski – a Guinness World Record skiing trip Palosaari completed in 1987.
The wilderness of Levi is the perfect spot for some nature therapy and great stories.
aija (Raiski) Palosaari was never meant to become an entrepreneur. Heck, she wasn’t even supposed to live anywhere near Lapland! Born in Savonlinna in Eastern Finland, she was well on her way towards a very urban lifestyle when she began her studies in Helsinki. Destiny, however, had different plans. Her studies eventually brought her to Kittilä, a small town in Finnish Lapland, where a local boy swept her off her proverbial feet. “Let’s not get too sappy here,” she thought, as they headed into the local wetlands in search of cloudberries. Knee-deep in the swamp, Palosaari heard her future husband yell: “Would you like to be with me?” To which she responded, naturally, “What… now?” A simple answer to a simple question led to a happy marriage, two daughters, and an expanding minibusiness empire. Lapin Luontoelämys, the company owned and operated by Palosaari in the town of Levi, a holiday destination some 1,000 kilometres north of Helsinki, was established in 1997. The small business took off after Palosaari started hosting family and friends on treks in the fells and mountains of Lapland. After a while, Palosaari noticed an increase in the number of women travelling solo. These visitors weren’t into dog sleds, Ski-Doos, or reindeer rides. What these women wanted was the peace and quiet offered by the spellbinding nature of the north (and maybe a quality linen robe at the end of the trip)!
RAI JA PALOSAAR I
Wilderness guide based in Levi, Lapland MY L I FE PHI LOSOPHY
I truly want to live life. I don’t want to grow old and think “Oh, I wish I’d done this or that.” MY I NSPI RATI ON
FELL THERAPY When Palosaari first started her company, British and Dutch visitors were just beginning to discover Lapland, and she found they were looking for something more than a noisy motor vehicle adventure. “So I offered exactly that: I gave them time in the wild, on their own terms, yet in well-maintained conditions,” reminisces Palosaari. The concept caught on like wildfire: Year-round she takes groups deep into the fells, pushes their kayaks into the river, and tells them stories she would tell her children – while keeping them safe, of course. Today, with an international team of professional guides working with her, Palosaari still walks the talk. Having just returned from a strenuous three-week stint in the wild with clients, Palosaari heads straight back to where she belongs with her husband: the heart of the fells. “It’s time for me to recharge my batteries in the crisp mountain air.”
Everything in nature. The best ideas come to me during the early hours of the morning, when my mind is free to think. MY SECR E T TAL E NTS
They’re yet to be found! But I do admit I have one gift: my ability to connect with young people. They keep me active, which is good, since deep down I am actually quite a lazy person. MY MOTTO
Play in the field, don’t just spectate in the stands. W HAT I LOVE I N L I FE
Family, friends, good food, books, and nature.
SEPTEMBER 2019 BLUE WINGS 21
Toiset vielä suunnittelevat. Toiset jo ajavat. #nextawaits
Hyundain nollapäästöiset sähköautot ovat jo ajossa, ja tänä vuonna ekoautomallistomme kasvaa. Edistys jatkuu.
Koko Hyundai-mallistoon ainutlaatuinen 7 vuoden takuu ilman kilometrirajaa. 7 vuoden takuu myönnetään 1.9.2018 jälkeen Suomessa käyttöön otettuihin uusiin vuosimallin 2019 Hyundai-autoihin. Sähköakun takuu on 8 vuotta tai 200 000 km, kumpi ensin täyttyy.
Up close Off the beaten path
TEXT ARDA YILDIRIM
FINNAIR FL IE S TO Milan (MXP)
two times a day.
PHOTOS COURTESY OF FORNO COLLETTIVO
MILAN’S UPPER CRUST I
n the lively Lazzaretto district, the aroma of freshly baked goods wafts temptingly on every street corner. One corner in particular has been catching the attention of locals recently: It’s the location of Forno Collettivo, the closest thing to heaven for people who like their morning coffee with hot bread straight out of the oven. When it comes to grain products, Italy is known for its fresh pasta, pizzas, and focaccia. Now the bread scene is catching up – and we’re not talking about just any bread. Davide Martelli and Alessandro Longhin are shaking up Milan’s food scene faster than your average Italian can down an espresso. First, they started distilling their own gin. Then the
dynamic culinary duo became interested in beer, fermentation in general, and eventually bread. With the help of Italian food journalist Laura Lazzaroni, the concept of Forno Collettivo came together quickly. When the time came to bake, Carol Choi entered the picture. The ex-Noma chef and baker at Manfreds and Mirabelle in Copenhagen developed tasty, wholesome, and aromatic breads by adjusting the perfect amount of heirloom and modern grains. The bakery is on a mission to introduce bread that is not yet known widely in Italy. Spreading the joy of sourdough bread has turned out to be rather easy. “There just happens to be a lot of heirloom grains and small producers in Italy. That helps our job,” says Sophia Ohligs, one of the passionate bakers at Forno Collettivo. The return of the slowrising loaf has been welcomed warmly by locals, who appreciate that a complex, quality loaf can’t be hurried along. “Whenever I worked up front, our elderly regulars would thank us for bringing back the bread they grew up with,” Choi says.
SEPTEMBER 2019 BLUE WINGS 23
Inside track Osaka
Green tea is nice with ice, too.
MUCH ADO ABOUT M ATCH A In Osaka, Europeâ€™s favourite desserts get a Japanese makeover with the addition of powdered green tea, or matcha. TEXT AND PHOTOS PETER WELD
24 BLUE WINGS SEPTEMBER 2019
TIRAMISU IN A MASU
FI NNAI R FL I E S TO
Osaka (KIX) ten times a week.
Matcha meets mascarpone at M ATC H A H O U S E , in the underground Namba Walk arcade: their signature dessert is a matcha-topped tiramisu. The presentation is unusual, too: It’s served in a traditional, square box called a masu, made of cypress and more commonly used for drinking sake.
Gigi’s genius move is pairing matcha with waffles.
WATCHING AND WAFFLING
Despite its French-sounding name, Maison de Gigi originated in Osaka, as did the idea of matcha Belgian waffles. The café is located in the busy Shinsaibashi shopping arcade, and from the second-floor windows, the people-watching opportunities are possibly as good as the waffles.
Diners at T- G R E E N’S , a short walk north of Osaka Chakai, can wrap up their meals with gâteau chocolat and not have to worry about their diets: It’s made with tofu and rice powder. There’s a generous sprinkling of matcha from Shizuoka Prefecture and to top it off, a few flakes of gold leaf. Yes, gold leaf is edible! >
SEPTEMBER 2019 BLUE WINGS 25
Perinteet jättävät jälkensä. Viininvalmistusta yli 115 vuoden kokemuksella. Yksi perhe. Yhteinen intohimo.
D R I N K YOUR G R EEN S
MOCHI AND MORE
GREEN TEA TREE CAKE German visitors to Japan might be surprised to find snack-sized slices of baumkuchen, the traditional German pastry that literally means “tree cake,” readily available, even in convenience stores, but matcha baumkuchen is a bit harder to come by. This matcha vanilla baumkuchen is for sale in the souvenir store in Shin-Osaka Station.
Baumkuchen makes the perfect gift for your matcha-loving friends back home.
At OSAKA CHAKAI , a quiet café in the Tenshimbashisuji shopping arcade, the Kanmi Grande parfait is grand indeed: it starts with soft matcha ice cream and adds matcha pannacotta and jelly and even matcha daifuku mochi, a chewy confection made out of rice. And just in case that’s not enough, it includes gourmet chocolate and whipped cream.
CL ASSY CUP PA
Sometimes simple is best. Osaka Chakai offers a variety of original drinks, but customers who simply order the organic green tea from Shiga Prefecture get a free lesson in how to prepare it themselves.
SW E E TE R THIN GS
Bananas and green tea might seem like a strange pairing, but T-Green’s banana matcha smoothie will make a believer out of anyone. For an odder coupling, there’s also an Oreo matcha smoothie.
G R E E N B R EW
With only about a dozen stores nationwide, Streamer Coffee Company is one of Japan’s smaller chains — and one of the quirkiest: They offer a “military latte,” with matcha, white chocolate, and espresso.
SEPTEMBER 2019 BLUE WINGS 27
PHOTO TIM BIRD
Think beyond the box
Skyâ€™s the limit There are many ways to sleep almost under the stars in Finland (p. 30) SEPTEMBER 2019 BLUE WINGS 29
GL AMP IT UP
30 BLUE WINGS SEPTEMBER 2019
From the Baltic Sea to Lapland, a new breed of imaginative accommodations offers a chance to get closer to Finnish nature all the while lodging in comfort. FI NNAI R FL I E S TO TEXT PETE BALDING AND TIM BIRD PHOTOS TIM BIRD
five destinations in Lapland.
erhaps Finland’s greatest asset is its abundance of unspoiled nature. Throughout the entire country there are countless spots to pitch a tent and during the warm summer nights camping is a great and economical option especially for the more adventurous backpacker or bikepacker. But once the weather cools down tenting is strictly for the wellequipped enthusiast only. Glamping-type alternatives expand the possibilities during any season of the year. Glamping, a portmanteau of glamorous and camping, started more than a decade ago in the UK. Originally large safari-type canvas tents were outfitted with luxurious furnishings, and guests could choose from a long list of amenities including gourmet cuisine and fine wines. Glamping has developed over the years and while the huge Persian-carpeted tent with crystal wine goblets and overstuffed furniture is a rare sight in Finland, there are now options that are somewhere between a backpacking tent and a fancy hotel which offer greater comfort, even luxury, but don’t interfere with the nature experience.
ZERO-WASTE MOVABLE CABIN Designer Robin Falck’s Nolla A-frame cabin made its debut on the Helsinki island of Kuninkaansaari.
On the coast of Helsinki, the island of Vallisaari is one of the newest marine destinations within the capital. Formerly controlled by the military, it was mostly left to its own devices over several decades and nature reclaimed it. It was finally opened to the >
SEPTEMBER 2019 BLUE WINGS 31
Hanging about: Tentsiles are a camping option on the edge of the Nuuksio National Park.
Golden Crown igloos in Lapland make for luxurious Northern Lights watching.
public in 2016. In order to preserve this natural wonder so close to Finland’s biggest city, all development has been strictly controlled. In 2018, the state administrator, Metsähallitus, allowed the first overnight accommodation, a simple wooden A-frame structure planned by local designer Robin Falck, who calls his striking design NOL L A which means zero in Finnish. It’s a clever structure which is easy to construct and assemble and designed to be sustainable and zero waste. “You can put it up in a day,” Falck says. “You can take any standard
plywood sheets and build your own.” It doesn’t require a permanent foundation, so it can easily be disassembled and moved. In summer 2018, in cooperation with the Finnish oil refiner Neste, Falck set up a Nolla cabin on Kuninkaansaari, a small island attached to Vallisaari. Nestled on a secluded granite shoreline with views of the open sea, the cabin was available on Airbnb and sold out immediately. Equipped with solar panels on the large slopping roof, a small Wallas combination heater and cooker using Neste’s recycled diesel, and two twin-sized beds, Nolla is a comfortable alternative to a tent.
HIGH-TECH TREEHOUSE A short hop from Nolla cabin rests another curious alternative to a traditional campsite. Set up by Markku Janhonen and his company Honkalintu in 2018, the ECO- CAMP ’s specialty are tents suspended several metres above the forest floor. Honkalintu has another location at Nuuksio National Park in Espoo also within an hour’s journey of Helsinki. The national park has dozens of trails
32 BLUE WINGS SEPTEMBER 2019
“ I felt like a child who gets to sleep in their treehouse overnight.”
and several hike-in/bike-in campsites where visitors can pitch a tent by a quiet lake for free. Sleeping in a hanging tent takes a little getting used to, but the view of the night sky through the treetops and the sound of a slight breeze through the branches creates an amazing nature experience. “The tentsile can hold 400 kilos, so it’s very safe,” says Janhonen. And the floor is taunt and level but a bit springy which makes for a firm, comfortable bed. “I felt like a child who gets to sleep in their treehouse overnight,” says Anna Greenwood, a visitor from the UK who spent a couple of nights in one of the hammock tents at the Tentsile Experience Eco-Camp Nuuksio.
GLASS IGLOOS The exotic attractions of the Finnish winter in Lapland above the Arctic Circle have inspired some innovative accommodations, especially with viewing the Northern Lights. Temperatures in Lapland can drop to below minus 30 Celsius in winter, but there are various
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Finland has overnight options somewhere between a tent and fancy hotel.
alternatives that allow you to watch the show in warmth and comfort. A popular format for Auroraspotting accommodations are glass-roofed igloos that can be found at a number of sites and at varying levels of luxury. The igloos at the G O LDEN CR OW N close to the Levi resort represent the top end of this option; new Suite Igloos even have private outdoor jacuzzis. Just outside Rovaniemi, the provincial capital of Finnish Lapland, THE AR CTI C TR E E HOUSE HOTE L is another luxury option. It’s a collection of rectangular private, en-suite pods of varying sizes ranging from cozy and comfortable to top-notch expansive and luxurious, the northernmost sides of which are broad single windows peering through the pines.
AURORAS ON THE GO Lapland is good at luxury, but the more adventurous visitor to the North might yearn for something a bit more offbeat and less pampered. “Homeliness” is how Esko Aarnio describes his MOB I L E CAB I N enterprise, whereby
34 BLUE WINGS SEPTEMBER 2019
guests overnight in humble cabins towed out on to the middle of the enormous icebound Lake Inari. “The idea came when I was guiding skiing Northern Lights tours on the lake and I did it almost every evening,” Aarnio explains. “It was nice to go on the lake to ski, and sometimes you saw the aurora, but it was always cold. I thought it would be great to stay longer and I mused, well why not build a shed to sleep in.” With the help of his neighbour, Aarnio built the frame that would be easy to move on the snow or ice. “Eventually the cabins started to be more popular and we built a ‘base camp’ cabin where guests can leave their bags and have breakfast in the morning,” says Aarnio.
Harriniva Hotels and Safaris in Muonio, right on the northern border with Sweden, where the “cleanest air in the world” has been recorded according to the World Health Organisation. A total of eight lakeside “bubbles” made from strengthened fabric and with north-facing windows have underfloor heating and fireplaces and sumptuous beds, and cute Lapland names like Shaman, Elf, and Reindeer. The idea is to offer secluded, private luxury with nature and wilderness on your doorstep.
Eight Aurora Domes offer private luxury with the Lapland wilderness on their doorstep. Esko Aarnio’s homely Mobile Cabins are towed out onto the frozen Lake Inari from a cosy base camp.
SUPER GLAMPING In the face of all these imaginative alternatives, the traditional idea of glamping in a tent seems relatively unexplored in northern Finland, with the exception of the AU R O RA DO M ES offered by
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Light as a feather! L I G HT B UT R OOMY
The well-trusted backpack maker Osprey has designed a comfortable pack, the Levity 60, which is large enough for a week-long wilderness trek and weighs a measly 900g.
S M ART S H E LTE R
New super light fabrics like Dyneema mean that tents can weigh next to nothing. The Tarptent Stratosphere Li is a roomy three-season, two-person tent that weighs less than 800g.
EASY DOES IT Thanks to high-tech materials and innovative designers, camping is easier than ever. COLLAGE SESILJA LINDELL
CAMPF IRE G OOD NESS
A compact all-in-one cooker, Jetboil Flash PCS boils 0.5 litres of water in 2.5 minutes. With the popular Coffee Press add-on, it also doubles as a handy coffeemaker.
STI R I T UP
The titanium spork by TOAKS has three superpowers. It’s very light, it’s extremely durable, and its surface is so hard it’s naturally non-stick and easily wipes clean.
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Walking the non-stick spork talk!
PHOTOS COURTESY OF THE COMPANIES, UNSPLASH
S E E TH E L IGH T
The rechargeable micro-sized LED lantern by Goal Zero can turn nighttime into day. The 9cmlong Lighthouse Micro weighs 68g and lasts 170 hours on its lowest setting.
EXPLORE WAVES IN DESIGN See it. Feel it. Sense it.
Whim is the world’s first Mobility as a Service solution. The app leads the way towards a smarter and more sustainable life without car ownership. Whim brings all means of transportation into a single service and monthly subscription. Read more at whimapp.com
Profin combines modern design to traditional craftsmanship. Finnish wood and the Japanese Masame cutting technique come together in their high-quality glass sliding doors, windows and doors. Experience wood like never before at profin.fi/en
Reveal your internal sea siren with Cailap’s jewelry, beauty and hair products. Tame those wavy locks and find your new favorites at cailap.com/en
Autumn’s gloomy evenings are here. But fear not – Innolux lights the world with unique and timeless lighting design. Buy Innolux lamps from retailers across 20 countries or online at innolux.fi/en
Roam with us into Finnish nature and design Finnish nature and Finnish design are inseparable. The extremes of our nature – from the nightless nights of summer to the polar nights of winter – affect everything we do and design. We grant the Design from Finland mark to Finnish design that elevates and surprises, but more importantly, feels like it’s designed for you. Continue your design journey at www.designfromfinland.com/explore
Take the high road
The rugged beauty of Montenegro and Bosnia-Herzegovina is best appreciated from higher up. PHOTOS SVANTE GULLICHSEN
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Left: Only a handful of people live in the Unesco World Heritage village of PoÄ?itelj. This sleepy Bosnian town remains peaceful even during the busiest tourist season.
Right: Climbing to the top of the Kotor wall in Montenegro is tougher than one would think. The best time to go is right before sunset when the path is nearly empty, and the temperature has cooled down.
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Amid the jagged landscape near the Bosnian city of Mostar hides a lush oasis where the Kravica waterfall lands into the Âturquoise waters.
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As the evenings grow darker, people gather on the top of the city wall in Montenegro to witness the city lights over the Bay of Kotor.
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FI NNAI R FLIES TO Split (SPU),
Dubrovnik (DBV), and Ljubljana (LJU) several times a week.
Layers of history are still present in the city of Kotor in Montenegro. One of the best places to admire the terracotta roofs and The Church of St. Nicholas is along the city wall.
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FOOD FOR THOUGHT What are we going to eat in the future – and how can technology help us get there? Lauri Reuter, biotechnologist and founder of the Nordic’s first food tech venture capital fund, has some ideas. TEXT LISSU MOULTON PHOTOS FABIAN BJÖRK
and the threat it poses to global food f you’re hungry to know what food production and consumption is going production. Climate change is already causing things like heat waves, droughts, to look like in the (very near) future, flooding, and bigger and more frequent Lauri Reuter is definitely the right storms, all of which impact agriculture person to ask. An expert in the future of and crop production. “And it’s only food, Reuter has a PhD in biotechnology going to get worse,” Reuter says. In the and previously worked as a scientist future, much of the land and strategist at the that’s farmed today might VTT Technical Research “We are become unfarmable. Centre of F inland. Now literally eating Then there’s the loss of he’s one of the founders biodiversity caused by land of the newly launched the planet use for farming and overNordic Food Tech VC – and killing fishing the oceans. “It’s the region’s first venture not just about cute animals capital fund focused ourselves in going extinct,” Reuter says. solely on food tech the process.” Food production is built startups. on a diverse ecosystem of “How we eat today is animals, insects, plants, a recipe for apocalypse,” oceans, and more. When they’re under Reuter says. “We are literally eating threat, we all are. If the consumption of the planet and killing ourselves in the food continues like this, we will likely process.” If we don’t change, he says, need to roughly double production by “we’re screwed.” 2050. And without consuming the planet So what’s wrong with the current food system? For starters, climate change in the process.
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So instead of getting recommendaPlus, Reuter says, “We’re literally tions you need to act on, you’ll subscribe eating ourselves to death.” Globally, to a service and be able to use filters to every fifth death can now be traced set the carbon footprint you’re comfortback to bad diet. The proof, he says, is able with, your personal dietary needs, in exploding rates of cancer, diabetes, allergies, and more. cardiovascular, and other diet-related Soon we’ll consume food much like diseases. we consume music today. Your food What needs to change? We definitely service provider will use algorithms need to move towards more plant-based to learn to know what foods you need diets, resource-efficient food production, and like just like Spotify learns to make create completely new sources of food, you curated playlists. You’ll no longer and find ways to support healthier have to worry about stuffing yourself at eating. But that’s not all. lunch because a robot will use AI to put “The biggest problem in the entire together your own personalised meal at food chain is that the consumption the office canteen. And those tiresome decisions we make are overwhelmingly trips to the supermarket will be a thing irrational.” Why? Because they’re made of the past because Alexa by humans. will have dinner delivered “We have more data and to your house before your knowledge than ever before Soon we’ll stomach even tells your about what we should and consume food brain that you’re hungry. should not be eating, but If all of this sounds that all goes out the window much like far off in the future, think when you walk into the we consume again. “There are new supermarket hungry, tired, and with a couple of kids in music today. players and technologies out there already creating tow,” he says. the biggest change the The food industry is food system has ever seen,” Reuter says. the least digitalised industry on the And that’s exactly why he and his three planet and it’s ripe (pun intended) partners launched the Nordic FoodTech for disruption. Right now, the main VC, a fund focused solely on helping user interface we have with food are companies to pioneer new food-related supermarkets and restaurants. That will innovations. change, Reuter says, when we move In addition to solving the massive from a retail-centric to a genuinely userproblems related to food and the centric system. environment, Reuter is excited about the Enter “food as a service.” new technologies and services that will There are already lots of personalised free us from having to make all those nutrition apps out there that try to do difficult rational decisions. “It’s such things like analyse your DNA and tell an obvious weak link to fix,” he says. you what you should be eating based on “And what keeps me so optimistic is that your unique genetic makeup. But what what’s healthy for us is also healthy for will be really interesting, Reuter says, the environment and good for society as is when services like that mature and whole,” he says. “Radical change in food become way more integrated into online just makes sense.” food retailers.
L AUR I R E UTE R
Founder, Partner – Nordic Food Tech Venture Capital MY ULTI MATE ME AL
Fish from a lake, potatoes and herbs from a garden, and berries from the Nordic forests. It’s a rare treat. W HAT I ’VE L E AR NE D
When you think all has been invented, you are looking in the wrong direction. BY B I G G E ST PASSI ON
Securing future-proof healthy food on this planet - and the next one. HOW I SE E THE FUTURE
Wise use of new technology can build a surprisingly bright future.
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Smart stuff Discoveries for a clever life
COMPILED BY MARK FLETCHER
Tampere gets a co-working galaxy.
REFURBISHED MOTHERSHIP showroom and service station in Tampere has been given a retro-futuristic facelift courtesy of Finnish interior design firm, Mint & More Creative. The space is now part of the Mothership of Work (MOW) workspace collective, and it fits perfectly with their “future of work” ethos. Every nook and cranny of the space has been designed to surprise and delight with different themed rooms and high attention to detail.
A N O L D 1 93 0S CAR
SAY CHEESE These compact and light cameras don’t skimp on power and quality.
KE E PI NG STEADY
The Olympus OM-D E-M10 is a perfect combination of small size, great quality, and design with an electronic viewfinder and built-in Wi-Fi. From €599
B EG I NNE R S GOLD
PHOTOS ESA KAPILA, COURTESY OF THE COMPANIES
The Canon EOS 250D is an entry-level DSLR but it’s not lacking in quality. It comes with a Vari-Angle touch screen while still being light and compact. From €649
THE ENDURANCE QUEST World-renowned surgeon Dr. Steven Gundry has penned THE LO N G EV I T Y PA RAD OX : HOW TO D I E YOUNG AT A
as a new approach to staying fit and healthy well into the twilight years. A clue – it centres on our gut microbes.
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Equipped with the most advanced travel zoom camera money can buy, the Panasonic Lumix DC-TZ200 also has high-quality 4K video recording. From €799
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An unique safe haven for businesses In answer to modern business space and service demands, Business Meeting Park Ltd. has created a genuine business environment and a base of operation in Helsinki. In today’s global business world, a traditional office full of desks, chairs and computers are no longer enough for an efficient workforce. Workspaces have to be easily accessible, secure, flexible and all-inclusive, incorporating different type of spaces with high quality business services on demand. Business Meeting Park offers just that; an all inclusive diverse and confidential business centre, that is open around the clock 24/7. It offers more than 110 different meeting and conference rooms, VIP lounges, co-working and office spaces for temporary and long-term use. It includes traditional business centre services too, such as video conferencing and streaming facilities, mailing, assistant and full catering. “Our passion is to produce genuine added value to our business customers, and help them to focus in their business. We are not just providing office or meeting spaces, we are wide-ranging business centre that caters Mr. Kare Casals to everything the modern businesses could CEO & co-founder Business Meeting Park Group need. We offer a unique confidential safe haven for businesses” says Mr. Kare Casals, CEO and co-founder of Business Meeting Park Ltd. He is not wrong. Services even extend to travel and business arrangements, match-making, technology partner scouting, realestate agent services, and arbitration facilities, which are widely used due to Meeting Park’s unique general confidentiality policy. “Meeting Park is based on the needs and desires of the most demanding corporate organisations, and with in total 50+ years of
international business experience, our passion is to help our business customers to success“ says Dr. Jani Kaarlejärvi, EVP and cofounder of Meeting Park. Meeting Park is conveniently located in the heart of Helsinki, inside the FORUM shopping centre, where you can find over 140 stores and restaurants, including the finest shops like Marimekko, Victoria's Secret, MoominShop, Pentik, Lindex and H&M.
Dr. Jani Kaarlejärvi EVP & co-founder Business Meeting Park Group
With all this to offer, it is little surprise that Business Meeting Park has become the go-to destination for international customers visiting Finland on business. Already with over 2200 business clients from all around the world, Meeting Park is the fastest growing private business meeting and office park in Finland. MeetingPark.fi +358 10 5011 501 firstname.lastname@example.org
Smart stuff Discoveries for a clever life
PHOTOS COURTESY OF THE COMPANIES
ONE CAPSULE SKOL London-based Skipping Rocks Lab has created the Ooho, an edible water blob, which is a biodegradable alternative to plastic bottled water, made from seaweed and plants. Consumers can drink their water and then eat the container or discard and let biodegradation take over.
Skipping rope upgrade
HOP TO IT workout an updated neon blast with the Smart Rope LED from Seoul-based Tangram Factory. The LED lights show the jump count in mid-air like a mini animation of a digital counter and links to the Smart Gym app. Smart Rope comes in three sizes: S/M/L. G I VE YOUR CAR D I O
LUT EMBA » Tietojohtaminen
» Hankintojen johtaminen » Innovaatiojohtaminen
Täydennä ja syvennä osaamistasi LUT EMBA (Executive MBA) -ohjelmassa. LUT EMBA – YKSILÖLLINEN VALINTA
Strateginen johtaminen yrityksessä -ohjelmalla voit aloittaa LUT EMBAn yhteiset opinnot Lappeenrannassa marraskuussa 2019. Lisäksi voit valita yli puolet LUT EMBAn opinnoista juuri sinua kiinnostavista teemoista ja kursseista.
» Opiskele 2–3 vuodessa työn ohessa.
Teemaopintojen vaihtoehtoina ovat Innovaatiojohtaminen ja Hankintojen johtaminen Lahdessa sekä Tietojohtaminen Helsingissä. Henkilökohtaisesti valittaviin opintoihin kuuluvia verkkokursseja voit opiskella etänä oman aikataulusi mukaan.
» Hyödynnä harjoitustöitä ja lopputyötä yrityksesi ja itsesi kehittämisessä. » Vahvista ammatillista verkostoasi. » Aloita heti – haku on jatkuva. Lisätietoa ja ilmoittautumiset:
LUT Täydennyskoulutus tarjoaa monipuolisia koulutuspalveluja yrityksille ja yksilöille: asiantuntijaohjelmia, moduuleja sekä yrityskohtaisesti räätälöityjä koulutuksia. Koulutukset pohjautuvat LUT-yliopiston tutkimukseen ja osaamiseen – tekniikkaa ja taloutta yhdistäen.
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Conversation Guest writer Katri Saarikivi
Are you your own worst boss?
recently attended two panels on work and leadership. In both cases, the discussion veered in a more negative than positive direction. We talked about mistakes that leaders make and the devastating outcomes of poor leadership. After one panel, a fellow Twitter user posed a smart question: “I sincerely want to know just how common ‘leadership by fear’ still is nowadays? I believe that leaders strive for good.” He was right. Most people want to do their work well, and the best leaders do just that – but the media tends to focus on stories of bad leadership. The horror stories are also pervasive because poor leadership is connected with very negative outcomes, including increased absenteeism, poor productivity, and health problems. It therefore makes a lot of sense for organisations to tackle poor leadership. And many do. According to one estimate, leadership training is a 366-billion-dollar global industry. But what actually is poor leadership? According to one research there are four main styles: Tyrannical leaders value the organisation’s goals over the wellbeing of employees; derailed leaders in turn value neither the wellbeing of others nor the organisation’s goals and actively sabotage both; supportive-disloyal leaders don’t value the organisation’s goals but do value the wellbeing of
employees; and laissez faire leaders simply avoid their responsibilities. These days, however, with people working on increasingly complex problems, it is rare for the manager to always be the one with the best knowledge. This has kindled interest in flat, managerless organisational models and self-organising teams. As autonomy increases, each employee is increasingly becoming their own leader. So what kind of self-leader are you? Are you a tyrant towards yourself, always putting work goals above your wellbeing? Do you belittle yourself, pointing out every mistake you make, never allowing yourself to celebrate success? Or do you simply give up, either in the derailed manner where you deliberately neglect your health and tolerate poor quality, or in the laissez faire style where you just mentally check out? Most of us have temporarily experienced some aspects of destructive self-leadership. Looking in the mirror and asking why we sometimes are horrible bosses to ourselves hopefully also reveals that poor leadership is often not intentional but can emerge as a consequence of other problems. All people make mistakes. Noticing when and why this happens is the foundation for learning. Coupling this with empathy towards yourself and others, and believing that most individuals strive to work well, can be fuel for change.
What kind of selfleader are you?
KATR I SAARIKIVI
is a cognitive neuroscientist leading a research project that investigates how people and computers could best interact.
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PHOTO CARLA COFFING
The elixir of life How Los Angeles fell in love with healing muhsrooms (p. 56) SEPTEMBER 2019 BLUE WINGS 55
Creative corner Los Angeles
FI NNAI R FLIES TO
Los Angeles (LAX) three times a week.
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Can mushrooms support your wellbeing? We head to Los Angeles to check into the cityâ€™s vibrant fungi-based health scene.
PHOTO PEDRO MARROQUIN
TEXT KATJA PANTZAR PHOTOS CARLA COFFING
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The original superfood Can mushrooms help reduce stress?
ith the global market for functional mushrooms tipped to be worth more than 5.8 billion dollars, one of the world’s hotspots for sipping a mushroom-based health boosting drink is on the west coast of the US, in laidback health-conscious LA. And one of the field’s leading experts is Tero Isokauppila, the charismatic Finnish founder of Four Sigmatic, the adaptogenic mushroom brand sold around the world and stocked by global players such as Sephora and Whole Foods Market. “Mushrooms are the original superfood. They’re also powerful adaptogens, natural substances that help the body adapt to stress,” says Isokauppila. Perched on a chair at the Four Sigmatic Shroom Room, a cosy coffee house tucked behind the Piece Collective clothing store in LA’s bohemian beachfront Venice neighbourhood, Isokauppila says he’s had a love of mushrooms ever since he was a child growing up on his parent’s farm, which has been in the family for 13 generations. “Back then my mum taught me how to forage for culinary mushrooms in the Finnish forests. My personal interest developed into studying the medicinal, healing properties of mushrooms. My goal has always been to help people from a health point of view,” says Isokauppila, who has a degree in chemistry and plant-based nutrition from Cornell University. He started Four Sigmatic in 2012. Here at the Shroom Room you can sample topselling drinks such as reishi hot chocolate, which is good for occasional stress relief, or mushroom
coffee with chaga and Lions Mane, known as the smart mushroom. Superfood chaga is a powerful immune-system modulator. “It’s also one of the world’s highest gram-per-gram source of antioxidants,” says Isokauppila, who has authored a bestselling book on his passion called Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health.
FANTASTIC FUNGI Why the sudden surge in interest towards functional mushrooms? Isokauppila attributes the current boom to several factors. “People are more stressed than they’ve been before, the demands of modern life are pretty hard. America, for example, uses the least amount per capita on food and the most on pharmaceuticals, so people here are looking for more natural alternatives from meditation to forest bathing, natural massages, and acupuncture. People also want more natural foods, so there’s been a big shift in returning to the foods that our grandparents ate. Generally speaking we’re going back one or two generations in foods and as part of that, fungi are making a return,” he says. According to Isokauppila, mushrooms help maintain our health in three main areas. “One, immune support – when we live in big cities, travel, and live longer we need to have more resistance. Two, these top mushrooms are adaptogenic, which means that they help balance stress. And three, people are interested in improving their cognitive function, as we work on our computers and always have to be on point,” he concludes.
“My goal is to help people from a health point of view.”
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Tero Isokauppila, who founded Four Sigmatic in 2012, is one of the leaders in the field of functional mushrooms.
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“How do you want to feel?” is one of the first questions Jack Latner, Lifehouse Tonics + Elixirs founder, asks people when they step into the shop.
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Sweet sensations Can good-for-you drinks taste good?
n the heart of Hollywood on Sunset Boulevard, one of LA’s most famous strips, lies Lifehouse Tonics + Elixirs. Inside, the menu board behind the counter reads like a playlist: Greenhouse Chip, Mud Hut, Chaga Chip Cookie Dough, Shroom Shake, Filthy Hippie, Blue Light Rain, No Matcha… “The Greenhouse Chip is our most popular drink,” says Jack Latner, Lifehouse Tonics + Elixirs’s cheerful founder. This smoothie tastes a lot like a popular ice cream-based drink by a fast food chain familiar to those who grew up in North America in the ’80s and ’90s. But the difference is that the Greenhouse Chip is packed with healthy ingredients including cordyceps, almond milk, cashew milk, peppermint oil, cacao nibs, barley grass, wheat grass, oat grass, maca, eleuthero, astragalus, tocos, cacao butter, coconut oil, and lakanto. And that’s the key to Lifehouse Tonics + Elixirs’s approach: “Why can’t something that’s good for you taste delicious?” asks Latner.
to create alternatives. He then spent six months in a kitchen with an expert experimenting with ingredients and recipes. “We came up with seven or eight options that we really liked and from there we realised that we could open a place and serve drinks that people would enjoy,” he says. Customer education is key. “One of the first questions we like to ask people when they come in here is: ‘How do you want to feel?’ And then we tell people about adaptogens. Whatever is really hurting or ailing you, whether it’s a digestive, fatigue, or immunity issue, these adaptogens, with continual use will aid you,” he says. Lifehouse Tonics + Elixirs focuses on four categories: medicinal mushrooms, ayurvedic herbs, Chinese tonic herbs, and algaes. Although most of their products are made on-demand, fresh on the spot, some of their blended tonics in powder form are available online, and their elixirs are sold in many places around LA. And what does Latner say to those who aresceptical about the powers of functional mushrooms? “I really think these medicinal mushrooms and all of these adaptogenic herbs that are being used are actually beneficial, and have long-term effects. I’m not a scientist but I’ve read many studies. We try not to make any medicinal claims, but for myself, my family, and the people who come in here all the time and the feedback that I get, a lot of people’s lives have changed for the better with these. Don’t knock it until you’ve tried it for six months!”
“Medicinal mushrooms have longterm effects.”
NORTHERN LIGHTS When Latner, who is originally from Toronto, Canada, moved to LA 12 years ago, he immediately noticed the emphasis on health. “At the time, people were doing juice cleanses so I got into it casually and my cousin, who’s like my brother, was dealing with an autoimmune disorder, so he was exploring all these other avenues and I went along for support,” he explains. As Latner noticed that a lot of healthy drinks didn’t taste very good, he set out on a mission
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Clean slate Japanese organising guru Marie Kondo’s best-selling books and hit Netflix show teach people how to tidy up and find joy in their homes. But can her super popular KonMari Method also help you tidy up your worklife? Let’s find out. TEXT LISSU MOULTON ILLUSTRATION EIJA VEHVILÄINEN
o Game of Thrones and Chernobyl are over and, if you’re like most people, you’re probably looking for another show to binge-watch. Well look no further. The super popular Tidying Up With Marie Kondo is helping people from Tokyo to Turku use the KonMari method to tidy up their homes and think twice about how much stuff they need in their lives. If you’re new to Marie Kondo, here’s what you need to know: Most of us have waaaay too much stuff. And much of that stuff does not “spark joy,” a phrase Kondo came up with to help us figure out what we want to keep versus what we just don’t want to get rid of. Living – and working – among all that clutter is holding us back. Cleaning it all up can help propel us forward. The act of KonMari-ing is literally throwing everything you own into a big pile and going through it all by category and in this order: clothes, books, papers, miscellaneous items, and sentimental items. Hold each item in your hands and ask yourself if it sparks joy. Things that don’t should be politely thanked for their service and tossed, recycled, or given away. Things that do make you happy should be put away in a neat and orderly fashion. KonMari is awesome for decluttering your home, but believe it or not, you can also KonMari your work life (and no, you cannot use it to get rid of that co-worker who doesn’t spark joy in your life). Karin Socci is one 245 certified KonMari consultants and just five certified KonMari masters
in the world, which means she’s completed over 500 tidying sessions with over 50 clients. She’s also the co-host of the Spark Joy podcast. According to Socci, there are two big things at play when it comes to KonMari-ing your work life. One is taking stock of whether the work you do actually sparks joy. The other is decluttering your work environment – both physical and digital.
ATTITUDE OF GRATITUDE KonMary-ing is effective because it gets results. But it’s meaningful because tidying up the environments in which we live, and work creates room to think about our lives and what truly makes us happy. When helping people declutter their homes, Marie Kondo starts every session by cheerfully greeting the house and thanking it for its service. The same goes for KonMari-ing your office. Before you roll your eyes and turn the page, think about it for a second! Your office has done a lot for you. It’s where you nailed that big project, grew your business, found friends, and perhaps even love. “When you go through your office, your desk, or your emails, you don’t just clean up, you really start to ask important questions about yourself and your career,” Socci says. Thanking the devices, furniture, and objects that have been part of your success helps you reflect on what you’ve accomplished, where you’re going, and – most >
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The bed you choose prepares you for whatever the day has in store for you. So choose carefully. Order our new eye-opening catalog at hastens.com. Be awake for the first time in your life.ÂŽ
HĂ„STENS STORE HELSINKI, Mannerheimintie 8, 00100 Helsinki, tel. 020 780 1370, hastens.com
KONMARI-ING YOUR WORKLIFE 1
Declutter and go through everything before organising.
Assign a place for everything you keep.
Keep your desk clean and clutter-free.
Add personal items to your office that make you happy.
Take time to digital declutter – start with your inbox.
importantly – whether the work you do truly makes you happy. If the answer is “no,” you might want to think about saying “arigato” and moving on to something new. That’s exactly what happened for Socci, whose background is in clinical psychotherapy and health care finance. After KonMari-ing her home and getting rid of half of everything she owned in preparation for a move, Socci was so inspired she changed her entire career path. “When I was a clinical psychotherapist and I was sitting across from my clients, I knew I was helping them, but I didn’t get to see the tangible results,” Socci says. When she helps people declutter their home, she gets to see the results up close. “It’s a hugely emotional process for people,” she says. But what if your biggest mess isn’t in your home or office but in the digital realm? Unlike the physical constraints of our homes and desks, there are almost no limits to the amount of digital space available to us. Think about it, a basic Gmail account comes with 15 GB of storage. That’s enough space to save (i.e. hoard) over 250,000 emails. And on top of that, many of us pay for more cloud storage or external hard drives so that we never ever have to delete anything. But just because you can keep every file, message, and picture doesn’t mean you should.
MOUNTAINS OF DIGITAL CLUTTER Clara Johansson is one of two certified KonMari consultants in Sweden and the owner of her own Stockholm-based tidying business, SolClara. In addition to helping people tidy their homes and offices, she’s helped countless people tackle the Mt.
Everest-sized mountains of clutter in their devices. “If you let the digital word control you,” she says, “it will.” If you’re like most people, Johansson says, it’s more than likely that the tens of thousands of emails in your inbox, all those random files on your desktop, and the 926 Slack channels you’re in are not sparking joy in your life. Shocking, isn’t it? When using KonMari to tidy up your digital clutter, follow the same general rules as you would when KonMari-ing the physical spaces in your life. For starters, it’s important to tidy as quickly and completely as possible. “Don’t think ‘I’ll work on it when I have some extra time. Commit yourself to tidying and concentrate,” Johansson says. The focus, she says, should be on “what’s valuable to you and on what you want to keep in your life.” Declutter by category, starting with email and files. Digital categories include emails, documents and files, contacts, messaging channels, social media feeds, and more. For most of us, email is “the big one.” Most people have an email inbox stuffed with thousands of emails, Johansson notes. Most of them, she says, do not spark joy and as such should be deleted. When tidying your email – or your digital files – only two categories are needed: those that make you happy or are important and irreplaceable, and those that require your attention and action. The rest can be thanked for their service, digitally crumpled up, and tossed into the virtual bin. “There’s literally no better feeling than starting your workday with an empty email inbox,” Johansson says.
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A revolution in payroll administration With Azets as your local partner, you are able to concentrate on your core business knowing that your payroll administration is in safe hands when starting or running your business in Finland. We are revolutionizing Financial, Payroll and HR administration with a combination of advanced technologies like software robotics, automation and BI solutions, with over 40 years of experience in the Nordics. Our 700 local professionals delivers market-specific expertise and advice to help your business succeed. Azets’ services are tailored to your individual needs and are scalable with the growth of your business. Read more at azets.fi/eng.
Accounting – VAT – IPT – Tax Representation – Local IFRS or US GAAP Reporting – Advisory – Payroll – HR To find out more about how Azets can help you revolutionize your payroll administration call us on +358 10 756 4500 or mail to email@example.com
Showroom COMPILED BY SILJA KUDEL
Celebrating creative outcomes
Designers can’t get enough of millennial pink!
La vie en rose
FEAST OF PINK
OUT OF THE BOX Stash your summer memories in a canny container.
FU S C H IA AND F O R M I CA
are a hot pairing in eatery interiors this year. A rosy example is the blushing decor of Humble Pizza in London’s Chelsea neighbourhood. Designed by Child Studio to emulate the 1950s “greasy spoon” or “workman’s caff,” the cosy nooks and cherrycoloured surfaces are just as delicious as the veggie pizzas served by the King’s Road restaurant.
STACKS OF S KILL
PHOTOS CHIEH HUANG AND ALEXEY KOSTIKOV, PAPU DESIGN, ANTREI HARTIKAINEN, AINO HUHTANIEMI
Pino is an ingeniously stackable wooden box series handcrafted by Young Designer of the Year 2018 Antrei Hartikainen. €47–€67
B E L L E OF THE BALL
With its flirtatious spherical knob, the whimsical Plizé Box by Hanna Anonen makes a coquettish centrepiece.
Green buyers guide
SHOPPING FOR GOOD Looking to shop ethically but don’t know where to begin? The renewed Weecos site is one of the world’s first online marketplaces allowing shoppers to filter products aligned with their values, whether your flag is local, vegan, organic, plastic-free, Fairtrade, upcycled, or Pride.
HAPPY AS A CLAM
Is there a pearl hiding in this porcelain oyster? Every Jewellery Box by Jatta Lavi is one of a kind. €38
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© Gutsy Animations
Thrills and Cuddles © Moomin CharactersTM
© Moomin CharactersTM
• MOOMIN MUSEUM Tampere Hall, Yliopistonkatu 55, 33100 Tampere, Finland • firstname.lastname@example.org •
For tableware or clothing: it’s your choice!
Showroom Celebrating creative outcomes
SAA NA & OL L I
House of Dreaming oven gloves sing an ode to oatmeal in neutral hemp. €29
The Aspiro 8000 is a playful, free-falling spiral of fun that comes in a handy flat pack. €585
TANFASTIC! AVATA CA B I N ET
Open the door to a more organised life with Hanni Koroma’s space-saving wonder from Lokal. €3500
Beige is boring? What a load of taupe! Calming camel is the shade that says “be cool.”
Comes with a black or red cord!
Comfy fish leather sandals show off those summer-tanned toes. €276.50
Bring out your dark or light side with Inni Pärnänen’s reversible plywood bracelet. €45
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EDIBLE ESPRESSO COFF EE BAR is a sustainable superfood innovation from Rigabased Coffee Pixels. Complex in flavour, the nutritious nibble is the perfect pick-me-up for java junkies on the go. “Coffee production is wasteful. After the bean is removed, the fruit is discarded. We take the ‘cherry’ and transform it into a food that is rich in antioxidants and fibre,” explains co-founder Raivis Vaitekuns.
Showroom Celebrating creative outcomes
FLIRTY FUNCTIONALIST Laura Väre puts fun into function with her frisky brand of extreme minimalism. YO U R L AM P S A N D F U R N I T U R E
I F YO U CO UL D CHANG E ONE
ARE S U P E R- P RAC T I CA L , Y ET
T H I N G T H AT I S W R ONG AB OUT
WARM AND M IS C H I EVO U S .
T H E WO R L D THR OUG H D E SI G N,
W H AT’S YO U R D ES I G N
W H AT WO U L D I T B E ? “As a designer, I’m able to influence the environment by designing products that are as ecological, sustainable, and repairable as possible. My goal is a long-lasting product. The longer the product is used, the smaller the impact of its manufacturing process.”
“I aspire to create beautiful, practical, functional – and timeless – products to answer present-day challenges, but in my own unique style.” P H ILOS O P H Y ?
W H E RE D O YO U G ET YO U R ID E AS? “I find inspiration in daily things around me. It can be a form, a light or a colour, an interesting material or a view, something that awakens feelings in me. Occasionally I start to design a product solely for its intended purpose and add what’s missing later. Creating also feeds creativity.”
W H AT A R E YOUR FAVOUR I TE DES I G N D ESTI NATI ONS? “I really enjoy Barcelona, Berlin, Krakow, and Milan. Wherever I go, I always observe the environment… the nature, architecture, and history. My next destination is Paris and I can’t wait to see what I’ll discover there.”
PHOTOS ALEKSI TIKKALA, COFFEE PIXELS
EDIBLE ESPRESSO CO F F EE BA R is a sustainable superfood innovation from Rigabased Coffee Pixels. Complex in flavour, the nutritious nibble is the perfect pick-me-up for java junkies on the go. “Coffee production is wasteful. After the bean is removed, the fruit is discarded. We take the ‘cherry’ and transform it into a food that is rich in antioxidants and fibre,” explains co-founder Raivis Vaitekuns.
Laura Väre is 2019’s Young Designer of the Year.
WE COMBAT ANIMAL DISEASES TOGETHER! We want to prevent serious animal diseases such as foot and mouth disease, classical swine fever and African swine fever from spreading to Finland. These and other animal diseases can be transmitted from one country to another by animals or by meat and dairy products even if they are packed for personal consumption or intended as gifts. Travelers like you play an important role in preventing the spread of animal diseases.
Donâ€™t bring meat, meat products, milk and dairy products from non-EU countries to Finland! A ban on personal imports applies to meat and dairy products brought into Finland by travelers or ordered and sent through the post. The ban applies to foodstuffs intended for personal consumption or as gifts and to pet foods. If you have food products of animal origin with you, throw them in a waste container in the point of entry or contact Customs! Outside the EU, African swine fever has been detected in Russia, Belarus, Ukraine, Moldova, China, Mongolia, Vietnam and Cambodia, and in several African countries for instance. Although not dangerous to humans, the disease is deadly to pigs and keeps spreading from country to country if not stopped.
Bringing meat-containing products as presents and for personal use from an EU country to Finland At the moment, there are EU countries with cases of African swine fever. In those countries there are restriction areas and, as a rule, pork or wild boar meat or products containing these meats may not be imported from these areas into Finland. Import is allowed only under very strict criteria controlled by local authorities. However, the sales of these meat products within the country may be allowed. In the EU, the disease has been detected in Estonia, Latvia, Lithuania, Poland, Slovakia, Hungary, Romania, Bulgaria, Belgium and Italy (Sardinia) for instance. It is difficult for travelers to know and prove from which area meat products originate and whether the products on sale meet all criteria. This is the reason why we recommend that people avoid importing any meat products containing pork or wild boar meat as presents or for personal use from countries with African swine fever. PLEASE NOTE! Never leave any food waste or scraps in the environment or places where they may be eaten by wildlife. Never give food waste or scraps to production animals or to pet pigs.
Thank you for helping us to prevent the spread of animal diseases. We wish you a pleasant journey! More information on private import:
Globetrotter On the road with travelling creatives
Building façades are one of my favourites.
Working in the city and living in the countryside switches up my perspective.
Sometimes a messy corner makes for a great image.
Always keep an eye open for the little details.
About beauty Simon Larsen has an eye for the offbeat charm of Danish life. W H AT INS PI R ED YO U TO STA R T
H OW D O YOU FI ND SUCH
P H OTO G RA PH I N G YO U R L I F E I N
EXT RAOR D I NARY D E TAI L S?
When Instagram launched in 2011, I found myself looking – almost unconsciously – for objects, architecture, and city scenes to post on my profile.
Often something just catches the corner of my eye. When I visit a cool place, it feels like every little corner is just waiting to be photographed.
W H AT’S TH E M OST B EAU T I F U L
S H A R E AN OD D CI TY SECR E T?
TH ING AB O U T DA N I S H L I F E? T he Danish design heritage and the way we appreciate beautiful objects and architecture. If you surround yourself with beauty in buildings and nature, it affects your happiness.
Maybe it’s not really a secret since it’s generally well-known: You can go for a swim in several places in the inner harbour. It’s a great thing to be able to do this in an urban environment.
PHOTOS SIMON LARSEN
CO P E NH AG EN ?
SI MON L AR SE N
is a Copenhagenbased art director and a self-taught amateur photographer who documents the beauty of life in the Danish capital. simonlarsen
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Fly with the brighter alliance. Welcome to oneworld®, an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to over 1,000 destinations around the world. It’s the smartest way to travel and make your connections to more than 150 countries worldwide. When you are eligible for priority boarding on any oneworld member airline, you have it on all member airlines. It’s one of the many beneﬁts available to you as a Finnair Plus Gold or Platinum member, no matter which cabin you’re ﬂying. Learn more about how you can travel bright at oneworld.com.
Enjoy one status on 13 airlines.
Finnair Plus Silver oneworld Ruby
Finnair Plus Gold oneworld Sapphire
Finnair Plus Platinum oneworld Emerald
Earn and redeem Finnair Plus points on all oneworld member airlines Earn Tier points on all eligible oneworld ﬂights Access to Business Class priority check-in Priority on waitlists and when on standby Access to preferred or pre-reserved seating Access to Business Class lounges Priority boarding Extra baggage allowance Priority baggage handling Access to First Class priority check-in Access to First Class lounges Fast track at security lanes Access to preferred or pre-reserved seating is in accordance with the individual policy of the oneworld member airline operating the ﬂight. First and business class check-in desks and lounges are not available at all airports. Fast track is not available at all airports. Priority baggage handling is not available on ﬂights operated by British Airways. Extra baggage allowance beneﬁts differ for Sapphire and Emerald level members. oneworld beneﬁts are available only to passengers on scheduled ﬂights that are both marketed and operated by a oneworld member airline (marketed means that there must be a oneworld member airline’s ﬂight number on your ticket). American Airlines, British Airways, Cathay Paciﬁc, Finnair, Iberia, Japan Airlines, LATAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, SriLankan Airlines and oneworld are trademarks of their respective companies. LATAM Airlines (Paraguay) is currently not a part of oneworld. Some limitations and exceptions may apply. For more information, visit www.oneworld.com/beneﬁts. Fiji Airways is a oneworld connect partner which provides select alliance beneﬁts to oneworld members. For more information, visit www.oneworld.com/oneworld-connect.
MONUMENTAL MEMORIES Romance in the air, soufflĂŠ on the menu. Stroll along the Seine, look up at the Eiffel Tower and find out why Paris has inspired famous poets and painters for generations. Finnair flies non-stop from Helsinki to Paris several times a week.
Book your flights at finnair.com
The world of Finnair
Inspiring journeys The world is your playground with Finnairâ€™s extensive network SEPTEMBER 2019 BLUE WINGS 77
TUKHOLMA LENTO + HOTELLI 3 PV ALK.
SEYCHELLIT LENTO + HOTELLI 6 PV ALK.
LÄHDE LÄHELLE TAI KAUAS Unelmarantoja uutuuskohteessamme Seychelleillä, päiväunia Malediiveilla tai herkuttelua Kööpenhaminassa ja Tukholmassa. Finnair Holidays -matkat sisältävät aina lennot, sinulle valitun hotellin sekä kolminkertaiset Finnair Plus -pisteet. Varaa matkasi finnair.fi/holidays
World of Finnair Highlights of the month
PHOTO ASAEL PENA
Punta Cana on the easternmost tip of the Dominican Republic is where the Atlantic Ocean meets the Caribbean Sea. With its never-ending white sand beaches, swaying palm trees, and hearty rhythm of bachata, this resort town makes for a tropical dream getaway. Soak up the sun, stroll the Bavaro Beach strip, and recharge your batteries. Finnair flies to Punta Cana (PUJ) once a week.
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TO GO WITH THE FLOW
ONE OF 6 974 073 REASONS TO FLY
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World of Finnair Highlights of the month
Next stop: Now/here a dream trip to the Nordics? Finnair’s digital service Now/here offers handpicked travel experiences, hotels, and flights. “Now/here is a service for digital-savvy individuals who long for authentic Nordic experiences,” explains Kristiina Kukkohovi, head of the Now/here programme
PHOTOS FINNAIR, JULIA KIVELÄ / VISIT FINLAND, RAN MA
LO O KING TO B O O K
at Finnair. “The experiences and activities are also high quality and sustainable,” she adds. The Now/here platform makes Finnish and Nordic travel experiences easily accessible to travellers with a user-friendly website and online booking system. For more information: travelnowhere.com
Network news FI NNAI R E X PANDS its Asian network by adding Busan, South Korea, as a new destination, making Finnair the only European airline flying there nonstop. Busan, dubbed South Korea’s Second City, is known for its unique mix of stunning mountains, rivers, and beaches. The summer route will operate three times a week starting March 30.
FINNAIR ON SOCIAL MEDIA
The travel kit for our Economy Comfort customers renews in July. We have upgraded the travel kit contents and reduced the amount of plastics.
We have been flying to #NewYork over 50 years – with glamour! Specially trained Finn Hostesses in their designer uniforms worked on these flights.
I graduated from the first ever MPL course in Finland, a totally new way of teaching pilots. @mikkonikka #pilottraining #airbus
FE E L FI NNAI R
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World of Finnair Services
Fly the short northern route
FI NNAI R CHAT Finnair Live chat is available on weekdays 7 am to 10 pm, on Saturdays 9 am to 6 pm, and on Sundays 10 am to 10 pm (Finnish time).
chatbot, affectionately known as Finn, who is ready to help plan your journey via Finnair’s global Facebook Messenger account. ME E T FI NNAI R ’S
FI NNAI R APP Tap your way through your journey. Log in with your last name and booking reference or your Finnair Plus username and password.
WITH A MODERN FLEET, extensive route network, and
world-class service, Finnair offers a comfortable and convenient way to travel. Finnair is one of the world’s oldest airlines. Since then, the company has grown from a small carrier to one that is a respected member of the international airline industry. Finnair’s route network includes 20 destinations in Asia, eight in the Americas, and 100 in Europe. In ESTAB L IS H E D IN 1 923 ,
2018, Finnair carried over 13 m illion passengers. And during the 2019 summer season, Finnair will operate 104 flights a week to Asia, of which 42 flights are to China and 41 flights are to Japan. Finnair’s modern and ecofriendly fleet consists of over 60 aircraft, most of which are Airbuses.
All Finnair A319, A320, A321, A330 and A350 aircraft offer Wi-Fi connections. SKY HI G H W I - FI
Scan and follow Finnair’s official WeChat account.
TIPS FOR A SMOOTH TAKEOFF
Pack too much? Avoid excess baggage fees by paying in advance for extra allowance at special pre-paid prices directly from finnair.com.
Before your flight
Self-service bag drop
There’s a lot going on at Helsinki Airport. Arrive at the airport in good time and get acquainted with the changes before your flight.
Print your bag tag at the self-service kiosk, go to the self-service bag drop, scan your bag tag, and send your bag through.
Use Finnair Plus points for a reduced price Finnair Lounge voucher at Helsinki Airport or buy access in advance via finnair.com.
82 BLUE WINGS SEPTEMBER 2019
Liquids rule Liquids are allowed through security in containers (max 100ml) packed in a transparent resealable 1-litre plastic bag.
World of Finnair Frequent flyer program
Finnair Plus membership THE FINNAIR PLUS program allows
A JO IR IN .C A O T M /P L
you to earn both tier points and award points when travelling with Finnair or a oneworld airline and award points from services provided by Finnair Plus partners.
A WORLD OF BENEFITS for free by filling in the form online at finnair.com/plus. As a Plus member, you get access to valuable benefits and rewards. Earn points for flights and services and use them both at home and abroad. You can use your Finnair Plus award points for additional Finnair services such as seat selection, J O IN FINNAIR PLU S
WHAT’S NEW THIS MONTH?
FROM OUR PARTNERS
meals, and extra baggage payments. The number of points you pay depends on your flight and the chosen service. You can pay for travel extras at the time you book your reservation or later through the Manage Booking tab. Go to finnairshop.com to find Finnair gift cards, partner services, and award vouchers.
Finnair is proud to introduce Chinese airline Juneyao Air as its newest airline partner! You can now earn and use Finnair Plus awards points on Juneyao Air flights. Juneyao Air flies daily from Helsinki to Shanghai. finnair.com/plus
If you plan to travel less during your maternity, paternity, or adoption leave you can put your Finnair P lus account on hold to ensure that your points do not expire while on leave. You will continue to earn award and tier points and enjoy tier benefits when you do start flying again. Explore more: finnairshop.com
DriveNow car share Take in the sights of Helsinki by car! You can rent a car for minutes, hours, or days: You only pay for the time used. Finnair Plus members get 3,000 award points when joining (registration fee €30). finnairshop.com
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World of Finnair finnairshop.com
4 easy ways to shop Find the best deals on Âtax-free Âproducts and enjoy special Finnair Plus offers at finnairshop.com
Home delivery Use Finnair Plus points to shop for products delivered directly to your home.
Onboard Shop online via your own mobile device during the flight using the complimentary Nordic Sky portal.
Pre-order online before your Finnair flight: finnairshop.com.
Use Finnair Plus points to redeem a voucher for restaurants, hotel stays, car rentals, and much more.
84 BLUE WINGS SEPTEMBER 2019
All Finnair Plus Silver, Gold, Platinum, and Platinum Lumo members receive a 10% discount on tax-free purchases on flights to non-EU destinations. Please visit finnairshop.com, check the catalogue in the seat pocket, or ask a cabin crew member for more information.
World of Finnair finnairshop.com
September picks Find the perfect gift or exclusive souvenir from finnairshop.com YV ES SA I N T L AU R EN T TO U C H E ÉC L AT
Discover healing hydration!
helps conceal signs of fatigue. Pre-order € 29
MONTHLY VOUCHER OFFER
L A ME R MOI STUR I Z I NG CR E AM 60ML
Get your radiance on with this luxurious moisturizer. Pre-order €226
SCAND I C HOTE L S Redeem a voucher at Scandic hotels with your Finnair Plus points or a combination of money and points. € 60 + 5,000 P
FINNAIR PLUS OFFERS
BALMUIR DAW N S CA RF
is your best friend on chilly autumn nights. Available in three colours. Pre-order € 79
VI CTOR I NOX COR BUSIER B ACKB AG carries all you need
to tackle a day at the office.
€ 2 95
H A R PER & BR O O KS SAG A WATC H
comes equipped with two interchangable straps: grey wool and rose gold. Switch it up!
ARAB I A MOOMI N MUG
by Tove Slotte-Elevant pays tribute to the original artwork of Tove Jansson.
Pre-order € 1 35
Made of linen and silk!
€ 19. 90
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World of Finnair Flying stories
IT’S THE CUSTOMERS who make Finnair and that’s why we’ve dedicated this page to your travel stories.
SHAR E YOUR Finnair
moments on Instagram! Use #feelfinnair, if you want to be featured.
Meet the frequent flyer.
KATJA VÄI NI ÖL ÄI N EN
Finnair Plus member from Russia FI NNAI R PLUS TIER
iamannie_uu #reasonstofly #feelfinnair #upinthefinnair @ourfinland @myhelsinki @feelfinnair #flowfestival2019
hananaa How much I love Lago di Como? Can’t even put it into words... I’m so happy that we went back this year!
Silver W HI CH FI NNAI R PLUS B E NE FI T D O YOU USE?
Finnair Lounge access. W HE R E I S YOUR FAVOUR I TE VI E W?
Tanah Lot temple in Bali. I F YOU COUL D TRAVEL ANYW HE R E , W HERE WOUL D I T B E AND WHY ?
Rio de Janeiro, Brazil, for its breathtaking views and vibrant local culture! W HAT WOUL D BE YOUR I D E AL HOL I DAY ?
thisprettydestination Narrow winding road takes you down to the village of Sa Calobra. #mallorca
henrifromhelsinki A perfect day trip destination from Helsinki. Have a great day ahead! #fiskarsvillage
I want to tick all the boxes at once. The best destinations have beaches, nightlife, shopping, and historic sights. W HAT I TE M COUL D YOU
TAKING PHOTOS AND VIDEOS ONBOARD
NOT TRAVE L W I THOUT ?
Body lotion is a must. your travel experience? The use of small cameras or mobile devices for photography and video to capture your own travel moments is welcome onboard Finnair flights. Please respect the privacy of others onboard, and always ask the WANT TO S H A R E
86 BLUE WINGS SEPTEMBER 2019
crew and your fellow passengers for their consent before including them in your memories. Please follow crew instructions: Crew members can prohibit photography or video if it disturbs other customers or the crew’s work, or causes a safety concern.
SHAR E ONE TI P TO COMB AT JE TL AG.
I drink lots of liquids and head off to a pool or beach soon after I arrive.
World of Finnair Nordic kitchen
3 ways to a tasty meal Fancy a snack onboard? Finnair offers a wide selection of seasonal and healthy options that are inspired by untouched Nordic nature and its pure flavours.
Pre-order You can choose from a wide selection of sandwiches, salads, breakfast, or dinner by pre-ordering.
Onboard The onboard menu includes a selection of tasty snacks, sweets, and beverages to mix and match.
Complimentary Complimentary coffee, tea, water, and Finnair’s signature blueberry juice are served on Finnair flights. Complimentary meals are served on all intercontinental flights.
Business Class Swedish top chef Tommy Myllymäki’s delicious menu emphasises the fresh flavours that bring out the best of the Nordic season.
Pick of the month Pre-select the main course of your meal on long-haul Business Class flights via Manage Booking. Available until 24 hours before departure.
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World of Finnair Wellness & comfort
3X TIPS FOR CABIN COMFORT
It is recommended to drink 1–2 decilitres of water every hour. If possible, minimize the amount of tea, coffee, and alcohol you drink.
The Finnair A350 combines the latest technology with advanced passenger comfort features to help you rediscover the thrill of flying. An advanced HEPA filtering system changes the cabin air every two to three minutes ensuring comfort and health for all passengers. Large windows let natural light flow into the cabin and LED technology emits lighting and colours that are customised to fit the time of day, destination, or season. The noise level is 16 decibels below the standard requirement, so resting and relaxing while onboard is easy.
GET SOME SLEEP
The best way to tune out is to wear an eye mask and ear plugs. Keep warm, too – have a jacket or blanket handy in case you need it.
2X COMFORTABLE UPGRADES NORDIC BUSINESS CLASS Finnair’s Business Class seats let you fully recline on your intercontinental flight. The seats transform into a 200 cm (6’6”) horizontal bed, so you can enjoy a good night’s sleep.
88 BLUE WINGS SEPTEMBER 2019
ECONOMY COMFORT Finnair’s Economy Comfort seating in the front of the Economy Class cabin makes intercontinental travel even more pleasurable with 8–13 cm (3–5 inches) more legroom.
Try to bring something to snack on. Fruit and veggies are always a great healthy option. And remember to wear comfortable clothing.
World of Finnair Flight mode
Stay connected THE NORDIC SKY portal is available on all inter-
continental flights and most European flights, and gives you access to news, destination information, and Finnair services. You can use the portal to connect your own devices to the internet.
HOW TO GET STARTED
1 Join the Wi-Fi network Nordic Sky
3 Start exploring at nordic-sky. finnair.com
urn your T device to flight mode and enable Wi-Fi
2 Open the browser of your choice
YOUR TRAVEL COMPANION
BROWSE 4.95€ STREAM 9.95€ BROWSE 6.95€ STREAM 12.95€
WHAT’S PLAYING JOHN WICK: CHAPTER 3 - PARAB E L LUM
POKE MON: D E T EC T IVE PI KACHU
R OCKE TMAN
MI CKE Y AND TH E R OADSTE R RAC ERS
The world’s most ruthless hit men and women await John Wick at his every turn.
An epic musical fantasy about the incredible story of Elton John’s breakthrough years.
AL AD D I N ( 2 019)
LOOKING FOR A READ? Choose RE AD IN G to access all magazines available on the Nordic Sky portal.
Get boarding passes, book flights and travel extras, view your Finnair Plus balance, and much more with the Finnair app. The app supports your Finnair journey all the way from home to your destination and back!
“Aladdin” is the tale of street kid Aladdin, Princess Jasmine, and the Genie.
Harry Goodman goes mysteriously missing, prompting his son to find out what happened.
The Sensational Six race roadsters around the world!
MOOMI NVAL L E Y
Moomintroll with his family and whimsical friends take us into the magical Moominvalley.
SEPTEMBER 2019 BLUE WINGS 89
World of Finnair Staff tips
Gazing at the Singapore skyline
Gorgeous scenery at Lake Bled in Slovenia
Stunning view at North Sydney Olympic Pool
Scenic summer swims It’s always summer somewhere! Finnair flight attendant Nina Rozman shares her favourite spots.
not only has amazing beaches but also pools that are way underrated: The water stays warm well into autumn, and they are usually less crowded. North Sydney Olympic Pool lies right below
SY D NE Y
90 BLUE WINGS SEPTEMBER 2019
Harbour Bridge, making for a perfect quick swim while admiring the worldfamous steel structure! Best time to visit: December–March F EW VI E WS are better than swimming in the Marina Bay Sands 57th floor infinity pool and watching the sunset. To gain access you have to be a hotel guest, but the money spent on the room is worth every penny. Enjoy a relaxing swim while sipping a drink. The view over Singapore is amazing, be it day or night. Best time to visit: April–May
NI NA R OZ MAN
is a Finnair cabin crew member from Slovenia and a pilates and yoga instructor based in Helsinki. A true globetrotter, she has roamed the world for the past seven years.
is a very famous Slovenian tourist spot whereas Lake Bohinj is a hidden gem known mostly by locals (and just a 30-minute car drive away). Beautiful mountain scenery overlooks crystal clear water – great for a refreshing swim during the hot summer months. Best time to visit: June–September
L AKE B L E D
World of Finnair Holiday sampler
Experience more with Finnair
TOP 3 CITY BREAKS Summer is not over yet! Choose your next destination at aurinkomatkat.fi (Available in Finnish).
MI AMI . Spend a leisurely day in the sun in South Beach or head to Little Havana where you can indulge in the spicy flavours of Cuban cuisine.
EXPLORE FINNAIR HOLIDAYS The South of France is all about enjoying life! This romantic city is full of intriguing medieval history, not to mention home to some of the worldâ€™s most renowned wine.
NI CE .
TAILOR YOUR TRIP to look like you! Explore the Finnair
Holidays selection and book flights, hotel, and airport transportation conveniently from one place. Finnair Holidays is available in Finland, Sweden, and Estonia. Start your journey at finnair.com/holidays.
Over 80 destinations
Entire trip from one place
Triple Finnair Plus points
Finnair Holidays opens the door to the most intriguing places in the world. The story of a lifetime awaits!
Find flights, hotel, experiences, and airport transportation all in one place.
Every euro you use for your Finnair Holidays trip will gain you three Finnair Plus tier and award points.
SI NG APOR E . After a shopping spree, replenish yourself with amazing street food. Those craving sun and sand need to look no further than Sentosa Island on the south coast.
SEPTEMBER 2019 BLUE WINGS 91
World of Finnair Sustainability
PUSH FOR CHANGE Changes begin with small actions. Join us on a journey towards a more sustainable future.
saw the first biofuel flights backed by the Push for Change carbon dioxide offsetting service depart San Francisco for Helsinki. The plan is to introduce more options into the service over the course of 2019. “Last summer, we asked Finns how they view carbon dioxide emissions, and carbon sinks were among the favourite alternatives for reducing the carbon dioxide load,” says Arja Suominen, Senior Vice President, Communications and Corporate Responsibility. “Our customers also asked for Finnish projects to be included in the service alongside the existing project in Mozambique.” Hence, Finnair has signed Letters of Intent on cooperation with the Compensate service and a rewilding
AU G U ST 2019
BUY BIOFUEL Alternatively, you can buy biofuel to reduce the CO2 emissions of a flight by 60–80% compared to fossil fuel. The biofuel we use has been produced from used cooking oil. Buy biofuel for €10, €20, or €65. All sustainability products are available at finnairshop.com/
project by the Snowchange Cooperative. Compensate is a non-profit foundation fighting climate change by offering consumers ways to begin living a carbonnegative life and offset their everyday purchases at the time of sale. Compensate directs payments to various projects that reduce the amount of carbon dioxide in the atmosphere. Snowchange is a science and nature conservation organisation. With the Push for Change service, including both carbon dioxide offsetting and biofuel purchasing, air travellers can offset the emissions of their flight by supporting carbon dioxide reduction projects or decrease the carbon dioxide emissions of their flights by purchasing biofuel. Available from finnairshop.com
95+ YEARS AND COUNTING 1 92 3
Finnair, known as Aero, is founded
Finnair receives its first aircraft: Junkers F 13
1 9 47
Finnair air hostesses take to the skies
Helsinki irport opens A
Finnair reveals its new logo and name change
First Finnair trans-Atlantic flight to New York City
Blue Wings launches
The Finnair Plus program is introduced
92 BLUE WINGS SEPTEMBER 2019
Towards even bigger change
Offset the CO2 emissions of your flight by supporting an emissions reduction project. Donate €1 for flights within Finland, €2 for flights within Europe, or €6 for intercontinental flights. Donations will go in full to an emissions reduction project in Mozambique.
World of Finnair Fleet
AIRB U S A35 0- 9 0 0
Number 13 + 6 on order Seating capacity 297-336 Length 66.8 m Wingspan 64.75 m Cruising speed 903 km/h Maximum cruising altitude 13,000 m AIRB U S A330-3 0 0
Number 8 Seating capacity 289/263 Length 63.6 m Wingspan 60.3 m Cruising speed 870 km/h Maximum cruising altitude 12,600 m AIRB U S A32 1
Number 19 Seating capacity 209 Length 44.5 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRB U S A32 0
Number 10 Seating capacity 174 Length 37.6 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRB U S A31 9
Number 8 Seating capacity 144 Length 33.8 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m E M B RAE R 1 9 0
Operated by Norra Number 12 Seating capacity 100 Length 36.2 m Wingspan 28.7 m Cruising speed 850 km/h Maximum cruising altitude 12,300 m
Operated by Norra Number 12 Seating capacity 68/72 Length 27 m Wingspan 27 m Cruising speed 463 km/h Maximum cruising altitude 7,620 m
Finnair’s website launches
Finnair joins oneworld alliance
Arrival of irbus A320 A
Online check-in opens
Launch of Marimekko for Finnair collection
Finnair celebrates its 90th anniversary
Arrival of irbus A350 A
Finnair celebrates its 95th anniversary
SEPTEMBER 2019 BLUE WINGS 93
World of Finnair Airport info
Welcome to Helsinki Airport CHECK YOUR GATE and
departure time on the airport monitors. All Finnair and Nordic Regional Airlines (Norra) departures are located in the same terminal. If you do not have a boarding pass for your connecting flight, please contact the transfer service desks in T2.
Fly the short northern route FLY VIA HELSINKI and take the most direct route between Europe and Asia. Thanks to Helsinkiâ€™s location, Finnairâ€™s northern route is a geographically convenient way between Europe and Asia. The northern route also offers competitive travel times to destinations in the US from many European cities. The Helsinki Airport is efficient, compact, and easy to navigate, making it ideal for transferring between Europe, Asia, and the US with short transfer times.
94 BLUE WINGS SEPTEMBER 2019
PASSE NG E R S AR R I VI NG from outside the Schengen-area will find their way into the arrival hall with both automated border control gates and manned border control booths. EU citizens , as well as citizens of Japan, South Korea, Australia, US, Canada, and New Zealand can use the automated gates as they depart. Citizens from other non-Schengen countries will be directed to the manned booths. In addition, there are separate queues for passengers travelling in large groups. Passengers travelling directly to Helsinki from the non-Schengen area will follow their own route to the border control downstairs. Those passengers travelling with infants or baggage trolleys must use the manual control lane. Passengers with the capability to use wheelchairs independently may use the automated gates.
World of Finnair Airport info
TRANSFER SERVICE 3
FINNAIR CITY BUS
to the Helsinki Railway Station leaves from platform 10 at T2 every 20 minutes. Travel time is approx. 30 minutes. €6.90 THE RING RAIL LINE
connects Helsinki Airport to downtown Helsinki via train. There is direct access from the corridor between T1 and T2. TAXI RANK
BUS GATES 51 A–D
Agency-specific price information is available in front of the terminals on the information screens.
BUS GATES 50 A–M
check NONSCHENGEN AREA
32 TRANSFER SERVICE 2
31 Passport control
Helsinki Airport offers free Wi-Fi throughout the airport. PLAYROOM
Children’s playrooms offer toys, videos, and baby care facilities. WATER DISPENSER
Passengers can refill their water bottles with drinking water free of charge.
FINNAIR CHECK-IN + SERVICE 201–229
2ND FLOOR GATES 5–11
CHECK IN 101–114
1ST FLOOR SEPTEMBER 2019 BLUE WINGS 95
World of Finnair
Domestic and European destinations Russia
Iceland Kittilä Rovaniemi
Finnair Destinations New Finnair Destinations 2019/2020
Norway Oslo Bergen
Manchester United Kingdom London
Netherlands Brussels Germany Düsseldorf Belgium Paris
Saint Petersburg Tallinn Estonia Tartu Latvia Riga
Finland Kokkola Kuopio Joensuu Sweden Vaasa Jyväskylä Tampere Turku Helsinki Mariehamn
Ivalo 931 01:35 Joensuu 360 01:00 Jyväskylä 235 00:50 Kajaani 464 01:20 Kemi/Tornio 609 01:35 Kittilä 823 01:25 Kokkola/Pietarsaari 391 01:10 Kuopio 335 01:00 Kuusamo 667 01:15 Mariehamn 282 00:55 Oulu 514 01:05 Rovaniemi 697 01:20 Tampere 143 00:35 Turku 150 00:35 Vaasa 348 00:55
Kraków Prague Frankfurt Czech Republic Stuttgart Vienna Salzburg Zurich Munich
France Geneva Budapest Innsbruck Austria Hungary Switzerland Slovenia Venice Ljubljana Verona Lyon Milan Croatia Pula Bologna Nice Pisa Rimini Split Italy Dubrovnik Rome Barcelona Bordeaux
Ibiza Menorca Palma de Alicante Mallorca
Greece Skiathos Preveza Athens Kos Zakynthos Santorini
Antalya Dalaman Alanya Cyprus Rhodes
Canary Arrecife Islands Tenerife Norte Fuerteventura Tenerife Sur Las Palmas
Great Circle Estimated distances / km flight times
Paphos Israel Tel Aviv-Yafo
Great Circle Estimated distances / km flight times
Alanya/Gazipasa 2722 03:45 Alicante 3034 04:25 Amsterdam 1525 02:35 Antalya 2638 03:50 Arrecife 4518 05:55 Athens 2490 03:40 Barcelona 2632 03:55 Bergen 1112 03:30 Berlin 1123 02:00 Billund 1060 01:50 Bologna 1976 03:00 Bordeaux 2417 03:30 Brussels 1651 02:40 Budapest 1481 02:20 Catania 2636 03:45 Chania 2756 03:50 Copenhagen 895 01:40 Corfu 2329 03:25 Dalaman 2639 03:40 Dublin 2030 03:10 Dubrovnik 2027 03:00 Düsseldorf 1512 02:25 Edinburgh 1717 02:40 Eilat 3457 04:45
Great Circle Estimated distances / km flight times
Frankfurt 1543 02:35 Fuerteventura 4578 06:05 Funchal 4310 05:45 Gdansk 768 02:00 Geneva 1994 03:00 Gothenburg 785 01:25 Hamburg 1 172 02:00 Hannover 1278 2:15 Heraklion 2777 03:55 Ibiza 2897 04:00 Innsbruck 1701 02:35 Kazan 1521 02:30 Kos 2620 03:45 Kraków 1 186 02:00 Las Palmas 4700 06:10 Lisbon 3369 04:50 Ljubljana 1713 02:40 London 1863 03:10 Lyon 2081 03:10 Madrid 2950 04:25 Malaga 3357 04:35 Malta 2822 04:15 Manchester 1817 03:00 Menorca 2688 04:05
96 BLUE WINGS SEPTEMBER 2019
Great Circle Estimated distances / km flight times
Milan 1953 03:05 Minsk 734 01:15 Moscow 876 01:40 Munich 1577 02:30 Naples 2283 03:25 Nice 2202 03:25 Oslo 766 01:30 Palma de Mallorca 2777 04:00 Paphos 2898 04:00 Paris 1900 03:05 Pisa 2093 03:20 Porto 3117 04:20 Prague 1322 02:10 Preveza 2397 03:25 Pula 1865 02:55 Reykjavik 2429 03:50 Rhodes 2668 03:45 Riga 382 00:55 Rimini 1993 03:00 Rome 2235 03:25 Saint Petersburg 301 01:00 Salzburg 1592 02:30 Samara 1698 02:35 Santorini 2660 03:40
Great Circle Estimated distances / km flight times
Skiathos 2353 03:30 Split 1956 02:55 Stockholm 400 01:00 Stuttgart 1637 02:45 Tallinn 101 00:30 Tartu 245 00:50 Tel Aviv-Yafo 3230 04:25 Tenerife Norte 4691 06:10 Tenerife Sur 4745 06:10 Tromsø 1078 01:55 Trondheim 813 01:50 Umeå 459 01:20 Varna 1911 02:55 Venice 1847 02:55 Verona 1903 02:55 Vienna 1462 02:30 Vilnius 633 01:15 Visby 481 01:25 Warsaw 940 01:40 Yekaterinburg 2098 03:05 Zakynthos 2526 03:55 Zurich 1781 02:45
Winter season 2019 -2020 Finnair adds flights to popular winter destinations in Lapland, including new non-stop flights from London, Paris, Tallinn, and Zurich London Gatwick – Ivalo 2 weekly flights London Gatwick – Kittilä 1 weekly flight Paris – Kittilä 1 weekly flight Tallinn – Kittilä 1 weekly flight Zurich – Kittilä 1 weekly flight
World of Finnair
Beijing Seoul South Korea
Chongqing Delhi Dubai United Arab Emirates
Thailand Bangkok Vietnam Ho Chi Minh City Phuket
Chicago San Francisco
Bangkok 7912 09:45 Beijing 6325 07:55 Busan 7847 08:55 Chongqing 6736 08:40 Delhi 5229 06:50 Dubai 4537 05:55 Fukuoka 8060 09:30 Guangzhou 7693 09:30 Ho Chi Minh City (Saigon) 8510 10:50 Hong Kong 7821 09:35 Krabi 8350 10:20 Nagoya 7780 09:40 Nanjing 7165 09:35 Osaka 7751 09:30 Phuket 8312 10:05 Sapporo 8013 09:35 Seoul 7050 08:40 Shanghai 7410 09:05 Singapore 9272 11:30 Tokyo 7849 09:45 Xian 6421 07:50
Great Circle Estimated distances / km flight times
Great Circle Estimated distances / km flight times
Chicago Havana Los Angeles Miami New York Puerto Plata Punta Cana San Francisco
7139 09:15 8703 11:15 9016 10:35 8342 11:10 6626 08:45 8410 11:15 8404 11:05 8724 10:45
Havana Cuba Puerto Plata Punta Cana Dominican Republic
SEPTEMBER 2019 BLUE WINGS 97
FINLAND FACTS Nature
land covered by forests
*with an area of 500 m2 or more
Sovereign parliamentary republic
1995 Monthly avg. temperatures in Helsinki (2018):
Member of EU since January 1995
elected for four-year terms
*includes land area and fresh water
National bird whooper swan
land used for agriculture
elected every six years; current president is Sauli N iinistö, who was re-elected to a second term in January 2018
the annual change in volume 1.7% *preliminary
88% speak Finnish 5.2% speak Swedish 0.04% speak Sámi
Universities *incl National Defence University
of students have studied beyond basic education
Universities of applied sciences
Consumption of coffee per capita
National food: rye bread
Ice cream consumed per capita *per year
98 BLUE WINGS SEPTEMBER 2019
2,300,000* saunas *estimate
overnight stays by foreign travellers
SOURCE: STATISTICS FINLAND ILLUSTRATION: ANGELINA LUZHINA