Chichester Marketing Menu NEW

STRATEGY BESPOKE MARKETING

BESPOKE MARKETING STRATEGY

At Fine & Country, we don’t just sell property; we maximise its value. We do this through a three-pronged strategy focused on high-quality property presentation, global exposure, and a dedicated, professional service.

As your chosen agent, we will present your property in its absolute best light, expose it to the largest pool of potential buyers, and provide you with outstanding service that ensures you have an exceptional experience. Everything that we discuss with you will involve at least one of these three elements. Upgrade your strategy to our Platinum package for further marketing enhancements.

GOLD VS. PLATINUM COSTS

GOLD: 1.8% plus VAT and a contribution of £600 plus VAT.

PLATINUM UPGRADE: Requires an additional client contribution of a further £300 plus VAT.

MEET YOUR LOCAL TEAM

ISABEL NEIGHBOUR | DIRECTOR

Isabel is an experienced estate agent with over 19 years of expertise in residential sales, specialising in upper quartile properties. She has a proven track record of achieving excellent results for her clients, whether it's selling a city centre apartment, a family home, a rural farmhouse, an equestrian property, a country estate, or a coastal retreat. Isabel's passion for property began at a young age. She was born in Madeira and is one of seven children. Isabel moved to the UK at the age of nine, where she learned English from scratch. After attending school in Surrey, Isabel's parents relocated back to Madeira when Isabel was only 16. From a young age, she has always been determined to achieve and strive for the best. Her headstrong, focused attitude meant that at the age of 18 Isabel secured her first job in estate agency where she quickly realised that property is her true passion. By the age of 21, Isabel purchased her first home and moved to Chichester.

Isabel's approach to estate agency is founded on her deep understanding of her clients' unique needs. She appreciates that buying or selling a home is a major life decision, and her goal is to make the process as smooth and stress-free as possible. She has a strong desire to recognise both buyers and sellers' needs and truly understands the motivation behind every move. Isabel prides herself on providing professional and informed advice across the entire moving process, being mindful of her customers' needs.

Isabel's expertise and attention to detail have earned her a reputation as a skilled negotiator and a trusted advisor. She is dedicated to providing personalised service, tailored to each client's specific requirements.

Isabel's determination is always heading in the right direction. In fact, she set up Fine & Country Chichester and Surrounding Villages during lockdown 2020, demonstrating her tenacity and adaptability in the face of challenging circumstances. Alongside her career in agency, Isabel and her husband Rory, who is also an estate agent, have moved seven times, renovating, extending, and project-managing each home while concurrently raising their two young children. They have an in-depth knowledge of the local area and are perfectly positioned to assist in the selling or purchasing of property in Chichester and the surrounding villages.

If you are looking for a committed and professional estate agent to sell your home, Isabel is the right choice. She has the skills, expertise, and personal touch to ensure that your property is marketed to the right audience, and you achieve the best possible price for your home.

GORETI GANANCA | ASSOCIATE DIRECTOR

As a seasoned industry professional with over 15 years of experience, Goreti brings a wealth of knowledge and expertise to her role at Fine & Country. Her exceptional track record in working with some of West Sussex's most opulent country homes and seafront residences has earned her a reputation for delivering unparalleled service and results.

Goreti takes great pride in providing her clients with personalised and informed advice throughout the entire moving process, always keeping their unique needs and preferences in mind. She believes in going above and beyond to ensure that her clients feel confident and comfortable throughout their property journey.

When she's not hard at work, Goreti loves nothing more than spending quality time with her son, exploring new plant-based recipes in the kitchen, and immersing herself in the vibrant world of salsa dancing. She is also passionate about personal growth and is currently working towards a counselling qualification to further enhance her ability to connect with and support her clients.

With her exceptional skills, passion, and commitment, Goreti is the ideal choice for anyone seeking a trusted advisor and partner in their property journey.

PRESENTATION STRATEGY

PROFESSIONAL PHOTOGRAPHY

Our professional photographers will capture every element and character of your home, perfectly showcasing it both online and offline.

PROPERTY PARTICULARS

A bespoke twenty-four page property brochure will be distributed to our extensive database both by post and electronically, to capture the interest of potential buyers.

FLOOR PLANS AND EPCS

Our highly-trained floor planners work to RICS guidelines and produce sophisticated plans. EPCs are a legal requirement when offering a non-listed property for sale or to let.

PAGE TURNER AND EMAIL PRESENTATION

Our digital page turner brings your property particulars to life on the web. We also distribute a personalised HTML email to our prospective buyers, showcasing your property to our database.

PARK LANE PRESENTATION

We will display your property in our 40ft window display in our landmark London location; Mayfair. It is the largest estate agency shop frontage on Park Lane and displays some of the most elite properties from around the world. This exposure gives you access to the lucrative London and international investor market. Our touchscreen technology allows buyers to access all properties for sale with Fine & Country 24/7.

LIFESTYLE INTERVIEW

We employ a team of experienced property writers to carry out short lifestyle interviews by telephone. Our interviews bring your property to life by adding a personal touch; you have unique insight into your home and the local area, allowing us to offer a level of detail which surpasses a property brochure alone.

STAGING AND STYLING CONSULTATION

Staging and styling a property ensures your home achieves the interest and value it deserves. Our team of experts will stage your home to maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer.

PLATINUM UPGRADE

PROFESSIONAL VIDEO or UAV (DRONE)

2 MINUTE HD VIDEO AND STILLS

A professionally produced video truly conveys your property's character and charm. UAV (drone) video and stills sweep around and over the grounds, to present its setting and proportions. Video is already over two thirds of consumer internet traffic and growing, so should be a key part of your selling strategy.

MATTERPORT 3D TOUR

A 3D tour allows potential purchasers to immerse themselves in your home, gaining a feel for the character and flow of the property as they move from one room to another. This feature will boost engagement while being extremely convenient – interested parties can tour your home from the comfort of theirs. We also offer a free staging and styling consultation to all Fine & Country clients.

A3 HARDBACK COPY OF BROCHURE FOR POSTERITY

As well as optimising your property for digital marketing, we believe a high-quality printed A3 hardback copy of your property's particulars can be both impactful and memorable. Not only is this a useful tool during the sales process, it can also be a treasured memento for you to keep.

Free consultation by Fine & Country Interior Design – client responsible for payment if happy with quotation.

EXPOSURE STRATEGY

NATIONAL, REGIONAL AND INTERNATIONAL MAGAZINES

Your property will be advertised in one or more of our prestigious publications:

THE COLLECTION

is a property and lifestyle magazine dedicated to your region. Using sophisticated data, it is distributed via direct mail, to local prime properties and high-net-worth individuals.

REFINED

is our national publication. It is published monthly and showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities.

EXCLUSIVE HOMES WORLDWIDE

is our international publication. It is published once a quarter and offers a selection of the best Fine & Country properties for sale around the globe, combined with international lifestyle articles. Your property will be available to over 120,000 high net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper quartile sellers.

SOCIAL MEDIA

Social Media is a highly effective marketing tool to promote your property. Through a dynamic combination of video and photography content, we can expose your home to many more potential buyers, whether they are actively looking for a property or not.

NATIONAL ADVERTISING

Regular advertising campaigns across national and local press ensure maximum exposure for your property. Speak to us about which newspaper we would recommend for your property, the circulation numbers and our suggested date of publication.

TARGETED MARKETING

Using a mix of socioeconomic and geodemographic data, we can filter down to those people who are most likely to be at a point in their property journey where your property will be of interest to them. We can even find the local people that are now in the position you were when you bought your home!

INTERNATIONAL PORTALS

All Fine & Country properties in the UK appear on over 100 international portals, across 54 countries. This exposes your property to the lucrative international markets, and up to 295 million potential buyers.

LOCAL HAND DELIVERY SERVICE

We will hand deliver the magazine with your property feature to every house in the area that is on the market above £ 850,000

PLATINUM UPGRADE

DOUBLE PAGE IN REFINED

Your property will be featured on a double page spread in our national publication, Refined. Published 11 times a year, the magazine is distributed through all UK Fine & Country offices and their surrounding communities. Your property will be available to up to 120,000 high net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper quartile sellers.

COLLECTION FEATURE PAGE

The Collection is a property and lifestyle magazine dedicated to your region. Using sophisticated data it is distributed via direct mail to local prime properties and high-net-worth individuals.

OUR SERVICE TO YOU

PROFESSIONAL ACCOMPANIED VIEWINGS AND PREQUALIFICATION

All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you, to make sure that your time isn’t wasted. In-house sales progression is carried out by our experienced team and we will be on hand to assist every step of the way, from the offer stage up until completion.

OFFER HANDLING

We go to great lengths to ensure an offer is valid and that the potential purchaser is fully motivated before we put their offer forward to you. All serious offers will be discussed with you in person with all the appropriate research done prior.

We do everything we can to achieve the highest offer possible and so, unless you specifically request otherwise, your property will remain as “For Sale” across all marketing channels until contracts are exchanged. This helps keep the time between offer agreed and successful completion as short as possible and encourages maximum commitment and effort from the buyer we find.

SEARCH ASSISTANCE AND REFERRALS

If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Utilise the extensive Fine & Country network to ensure that you receive the best service for your purchase as well as your sale.

COMMUNICATION

The sale of your property can be a stressful experience, so we will do all we can to mitigate that for you. The best way we find to achieve this is regular communication. To that end, we will call you at least once every two weeks and will come to see you, in person, every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy review is a chance to revisit every element of our combined strategy and to see whether there is anything that can be improved upon.

FINE & COUNTRY HOME MOVE CONCIERGE

Powered by Just Move In, we’ll take care of all of the tedious administration that comes with moving in and out of a property, including council tax, water and sewerage, gas and electricity, broadband and media, phone, insurance, cleaning, removals and storage.

THE FINE & COUNTRY FOUNDATION

FIGHTING HOMELESSNESS

FREE CONSULTATION WITH INTERIOR SOLUTIONS

Fine & Country Interior Solutions offer a bespoke service to suit every home and every client. Our professional interior design team are on hand to provide a free consultation and quote, prior to bringing your property to the market. Fine & Country Interior Solutions offer a full complement of services, from simple home dressing and finishing touches, to full staging and furnishing. With an impartial opinion and a skilled eye for detail, our highly experienced team can effectively present your home to its greatest advantage.

The Fine & Country Foundation provides essential funding to homelessness charities in the UK and overseas. Every penny raised goes directly to those who need it most. By instructing Fine & Country, you are helping another vulnerable person transform their lives for good. Fine & Country Chichester will donate £100 upon completion of your sale and have successfully nominated The Four Streets Project for grants in recent years, directly supporting the Chichester community. To give a personal donation, please speak to your agent.

TESTIMONIALS

‘Remarkable. This is what selling your home should be like. 10’s of viewings lined up within days, multiple offers and house sold. Isabel at Fine & Country doesn't just sell your home, she finds the right viewings, the right buyer and handles the entire process (and any problems) from offer to completion. Unrivalled & Excellent service.’

Mr C

‘Goreti was fantastic - she understood exactly what I was looking for and found me the house I am now living in which is even more perfect for me than the one I missed out on. She helped with the purchase, continuously updated me with the progress of the sale, and organised visits I wanted to make with builders which was incredibly helpful. I would always use Goreti to buy and sell property in this area.’

Ms J Tate

‘If you want the best agent to sell your home, we would not hesitate to recommend Isabel. The approach that Isabel has is so different from any other agent that we have used before. Her attention to detail and professionalism is in a completely different league. We noticed this the first time that we met Isabel - when our property was with another agent. Isabel made a personal visit to introduce herself and Fine & Country and that proactive approach really resonated with us. After that it became a very simple decision to appoint Isabel as our new sole agent. Whilst commission rates are higher, we believe that we got much better value for our money.’

Mr M K

‘If you want the equivalent of the Rolls Royce of estate agents then hire Isabel and her team at Fine and Country. Isabel was a delight to work with. From initial advice on how to best dress the house for her high-end marketing to the personal touch of her viewings and her reassuring approach to the sales and legal process, Isabel provided a golden thread through it all. An outstanding service.’

Mr J Briscoe

‘From the first time I contacted F&C Chichester they have been incredibly responsive, honest and supportive and really went the extra mile in making sure we were exchanging in time to reach the target completion date. I wouldn't hesitate in recommending and would definitely use them again.’ Ms

E Hamilton

‘Throughout my sale Isabel's professional support and advice at any moment of the day, including several visits to discuss my considerations and to explain her advice in professional and understanding discussions were the silver lining during my agonising search and decision making.’

Mr G Edwards

FIGHTING HOMELESSNESS

Each Gold or Platinum Marketing Service ordered will generate a £10 donation to the Fine & Country Foundation. Charity no. 1160989, striving to relieve homelessness.

Fine & Country Chichester & Surrounding Villages

Tel +44(0)1243 908077

chichester@fineandcountry.com

Registered in England and Wales. Company Reg. No. 12867800.

Registered Company Name: Isabel Neighbour Refined Homes Limited

Registered office address: 95 Worcester Road, Chichester, West Sussex PO19 5EB