Subject: FMD 2nd Edition Festival Catalogue. ess of mult oc ip pr
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Printing Method: Offset inkjet Paper: Bristol 80-300gm
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Size: 29.7cmx10.5cm Date Designed: 5/5/2021 Printed in Cairo, Egypt
Copyedited by: Lina Ghonim and Farah El-Rafei Designed by: 40MUSTAQEL
The editors and Film My Design (FMD) gratefully acknowledge the participation and support of all the designers, filmmakers, individuals and institutions who have contributed their time, words and images to the festival catalogue. All rights reserved. No part of this catalogue may be reproduced, stored in a retrieval system, or transmitted in any form or by any means. This includes photocopying, recording, or other electronic or mechanical means without prior written permission from the publisher. The publisher gratefully acknowledges the permission granted to reproduce the copyrighted material in this catalogue. Every effort has been made to contact copyright holders and to obtain their permission for the use of copyrighted material. The publishers apologize for any errors or omissions in the above list and would be grateful if notified of any corrections that should be incorporated in any future reprints or editions of this catalogue.
Published in 2022 by: Film My Design (FMD) Cairo, Egypt hello@filmmydesign.com filmmydesign.com Printed in Cairo, Egypt Film My Design (FMD) 2022 All texts and images ©2022 fmd
A TRIBUTE TO OUR BELOVED ADVISOR: THE LATE DR. AMR ASSAAD (1961 - 2021)
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We are deeply saddened by the passing of Dr. Amr Assaad, who was our advisor since Film My Design was born in 2017. Complemented by a plethora of research and journalism years, Dr. Assaad nurtured his passion for the arts in a myriad of ways that enabled him to expand his ever-growing ardor for the creative scene. He was highly accomplished in his line of work: through creating paintings and video art directly, project managing art events (including film productions and festivals where he both exhibited and curated), and providing consulting and management support to art institutions throughout the Arab Region and in the West. He continued to teach and nurture post-graduate students’ passion for arts with the introduction of new product concepts and advertising. Dr. Assaad had a sensitive and warm approach to people and took a personal and keen interest in his students’ welfare and work. His generous commitment, humility, selflessness and mentorship will continue to help and inspire us. With his passing, we have lost a member of the Film My Design family. We convey our heartfelt condolences to his family and friends. Though Dr. Assaad may have left us, his influences and guidance will live forever. Farah El-Rafei and Israa Mahmoud Ibrahim Film My Design Cofounders
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Table Of Contents i About Film My Design (FMD) ii Acknowledgments FMD Contributors FMD Sponsors and Partners iii. FMD 2022 Festival Programs 18 Emerging Local Talents 19 Amal 20 Fractal 21 Marmar 22 The Reminiscence of Port-Said 24 Egyptian Design Stories 25 Beyond the Factory 26 Bianco 27 Cairopolitan 28 Crop 29 Drifters 30 Neighbours 31 Sculpting in Time 32 The Farrier 33 The Shadow of Khan 34 The White Hell 35 Where Did Ramsis Go?
36 Design Across Borders 37 City Dreamers 38 Diller Scofidio + Renfro: Reimagining Lincoln Center and the High Line 39 Eames: The Architect and the Painter 40 Five Seasons: The Gardens Of Piet Oudolf 41 Rams 42 Visual Acoustics: The Modernism Of Julius Shulman 43 Walking on Water 44 Real to Reel 45 Doors. Lualdi Stories 46 Loving Gio Ponti 47 Book-Paper-Scissors 48 Tokyo Ride 49 Architecture of Infinity 50 Chair Times: A History of Seating 51 Mario Botta. The Space Beyond 52 Zimoun 53 Food Design 54 Design Film Conversations 56 Q&A 82 Panel Discussions 114 Talks
About Film My
Film My Design the first and film festival in t region, which in Cairo, Egypt Egypt’s strong, standing conne film world, FMD centers on inspiring, enga thought-provo around design, and urban life u the most unive of visual storyt
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Acknowledgements: As many of us continue to struggle with the sobering effects of a worldwide pandemic, with profound losses in health, community, and opportunity, we find ourselves looking for ways to remain strong, hopeful, and purposeful. The field of design has always allowed us to imagine a future beyond our struggles and limitations. Maintaining a strong connection to design will pave the way for the process of rebuilding and recovery from our current state. After 2 years in the making with keen observations and reflections, we are delighted to finally present the 2nd edition of the Film My Design (FMD) festival in 2022, bridging the worlds of design and film. Through a diverse series of film screenings and conversations around furniture, installation, food and landscape design as well as architecture, crafts and urban life, the FMD 2022 program will convey creativity’s ability in bringing about promise, purpose and change. You’ll find that the most groundbreaking innovations are often born out of disarray. Is this the case with design and film? Let’s find out together! There are many individuals and entities whose generous support was essential to the realization of the 2nd edition of the FMD festival. Our sincere and special thanks go to our sponsors that have supported the festival significantly. Our heartfelt appreciation also goes to our advisors Dr. Amr Assaad, media design professor, and Nedal Badr, founder of Nedalzone, whose continuous input and support are greatly valued. Finally, our appreciation and thanks go to FMD’s community and media partners, and contributors of designers and filmmakers for their collaboration and full dedication towards the 2022 program. Sincerely, FMD Cofounders
FMD 2022 CONTRIBUTORS
Ahmed Youssri All Volunteers Amal Nawar Amr Assaad Amr Orensa Atef Gomaa Cathy Costain Dalia Laz Davide Scalmani Dina Hafez Emi Yumoto Fady Garas Iris Mostegel Karim Shaaban Karim Mira Kevin Krapf Kyle Bergman Lea Farida Studer Mahmoud Ibrahim Marwan El Shafey Mohamad Baitie Mohamed Radwan Nawara Shoukry Nedal Badr Omar Sheliby Rasha El Qady Saeed Kabeel Salwa El Sheikh Sarah Paller Shaden Meleas
FMD 2022 SPONSORS AND PARTNERS CULTURAL SPONSORS: Platinum:
Gold:
Silver:
Bronze:
PARTNERS:
Program:
Community:
Venue:
SPONSORS: Platinum:
Gold:
Strategic:
Main Media:
Design:
Main Digital:
PR:
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Travel:
F&B:
Copyedited by: Lina Ghonim and Farah El-Rafei Designed by: 40MUSTAQEL, Printed in Cairo, Egypt This festival guide was published for FMD second event.
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Cairo, Egypt
www.filmmydesign.com
hello@filmmydesign.com
FMD FESTIVAL PROGRAM
First published in 2022 by: Film My Design
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ELT The Emerging Local Talents (ELT) program targets Egyptbased, aspiring designers and filmmakers, who wish to enhance their creative portfolio by receiving mentorship from established practitioners in the creative industry. In doing so, each designer collaborates with a filmmaker to collectively produce a design-film. The 2020-21, 5-month program of workshops, round table discussions and film screenings were led by design and film mentors and speakers, who guided the participants through all aspects of their film production. This included everything from concept development and shooting to editing and post-production.
Mentors: Amr Orensa, Design Manager at Pinocchio Furniture Karim Shaaban, Director, Filmmaker and Storyteller
Instructors: Ahmed Youssri, Video Editor Fady Garas, Sound Designer and Music Producer Karim Mira, Color Grading Artist
Speakers: Ahmed Essam, Color Grading Artist Alice Rawsthorn, Design Critic and Author Amirah Tajdin, Artist and Filmmaker Andrew Emil, Founder of Cairo Camera Rentals Daniel Tudano, Cinematographer Gary Hustwit, Independent Filmmaker and Photographer Silvia Robertazzi, Curator of the Milano Design Film Festival Wynn Thomas, Production Designer
Create Collaborate
‘21
Genre Short Documentary Subtitles English Duration
Create
AMAL
4’
In times of loss, some turn to art for comfort while others create art to express their grief. In Amal’s case, art and music were what helped her process her mother’s loss after she had fallen ill. Through art and music, she began to see the light that she thought was forever dimmed and was fueled by creating mosaics that depict inspiring singers and performers. Amal turned her mother’s expired medication into a newfound passion and form of expression. “It took me months to even grasp the idea. I cannot say I am truly over it, but I am trying to cope as much as I can. I am learning.”
Document
Collaborating Director Rana Mobarak Collaborating Designer Amal Salah Year
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Emerging Local Talents
Create Collaborate Collaborating Collective Lab59 Architects Year
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Genre Experimental Short Film Duration
2’5’’
Create
FRACTAL
Document
‘21
Within Fractal, in mathematics, you’ll find a never-ending pattern. Take, for example, the trunk of a tree – the way it diverges into smaller branches and twigs – is an approximate fractal pattern. The design thinking process is similar in the sense that it is a journey; one that diverts into every dimension, time and scale. It is a haphazard sequence of series of memories and experiences that are recalled to inspire the designer into developing an original masterpiece. As architects, we are programmed to examine everything we see or touch incessantly. However, in doing so, we forget to learn how to deal with mistakes and failures. In our field, we’re faced with these failures in the form of uncompleted projects everyday. While they deeply affect us, it is a fight we undertake everyday knowing there’s no room for losing. Luckily, as we search for inspiration, all that’s needed is to behold God’s creations and the wonder of nature, as nature’s beauty is unparalleled. For us, Design is Fractal.
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Emerging Local Talents
Create Collaborate
‘21
Genre Short Documentary Subtitles English Duration
Create
MARMAR
12’
Translucency does not mean invisibility, but rather semi-transparency. Marmar is a white translucent stone that is not alabaster nor is it marble; it’s a stone native to caves known as onyx-marble. Marmar is found in Luxor, deep in the desert’s mountains. While its extraction and transportation are strenuous tasks, our entrepreneur, who appears in the film, tries to be present for both. A native Luxorian himself, Alaa knows the desert and Marmar by heart, and through his institution Habu Arts, his wish is that so will everyone else. As white isn’t a colour but all colours, so is Marmar. And what is white light but all light? From the golden dunes of the Luxor desert to the pale white cast of the stone itself, Marmar’s fusion of light, colours and textures tells a tale of beauty in the contrasts.
Document
Collaborating Director Manar Abdelrahman Collaborating Designer Hisham El Essawy Year
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Emerging Local Talents
Create Collaborate Document
Collaborating Director Tibyan El Fateh Collaborating Designer Mohamed Radwan Year
’21
Genre Short Documentary Subtitles English Duration
THE REMINISCENCE OF PORT-SAID
Create
5’
Port-Said has always been famous for its unique architectural and cultural heritage, which continues to impact and shape its people to this day. The main character and narrator of the film is Mohamed Ghali, a Semsemya maker. Semsemya is a traditional Port-Saidian musical instrument, whose music plays an integral role in Port Said’s cultural heritage. Throughout the film, we see the city through Ghali’s eyes and come to understand his motive to preserve Port Said’s identity by introducing younger generations to the musical instrument. The second character is Mohamed Abd El Qader, a poet from PortSaid. His voice is heard at the opening scene of the film reciting a piece of his poetry, in which he is reminiscing about Port-Said and the citizen’s relationship with the city.
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Emerging Local Talents
EDS The Egyptian Design Stories (EDS) program is a selection of films that features the untold stories of Egypt’s vibrant creative scene with a focus on design, architecture and urbanism and their relationship with the local culture. The program aims to celebrate and encourage the revival of fading traditions and processes at the hands of contemporary practitioners.
Create Collaborate
’18-’19
BEYOND THE FACTORY
41’
First released as a 20-part, docu-series produced by Mada Masr, this featurelength documentary delves into the world of the designers, craftspeople, creators and artisans – many of whom are the last remaining in their trade in Egypt. From weavers to zincographers and saddlers to tarboush-makers, Beyond the Factory pays homage to the art of craft and the people that dedicate their lives to its perfection.
Create
Genre Documentary Subtitles English Duration
Document
Directors Mostafa Darwish, Menam Sami, Omar Saher, Haisam Hassan Mahgoub, Reham Ghareeb Year
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Egyptian Design Stories
Create Collaborate Director Ahmed Diab Year
Genre Short Documentary Subtitles English Duration
8’
Among the flying dust, rubble and blaring sound of equipment, we see Nathan Doss, the artist and sculptor, working on his new piece of art. Can any beauty spring out of the womb of this chaos?
Create
BIANCO
Document
’21
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Egyptian Design Stories
Create Collaborate Director Aly Soliman Year
Genre Documentary Subtitles English Duration
Cairopolitan is a design concept store and art gallery based in Garden City, Cairo, that is driven by the belief that it’s not only its pharaonic history that embodies the spirit of Egypt, but also the practical details of contemporary life in Cairo that has become home for all subcultures over the years. The four-chapter documentary takes a closer look into four, everyday objects that carry the spirit of the city.
Create
CAIROPOLITAN
19’
Document
’21
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Egyptian Design Stories
Create Collaborate Directors Johanna Domke & Marouan Omara Year
Genre Documentary Subtitles English Duration
52’
Everyone deserves their own image – that’s the essence of an old Egyptian pop song. In reality, there used to be only one official image along the Nile for a long time – that of a strong and powerful Egypt, embodied by its rulers. However, the majority of the population had no place in it. The film takes a step back to look at the structures of the old power, revealing tableau-like shots taken on an insider’s tour of the apparatus of power – the oldest and most important national daily, Al-Ahram, in which official Egypt reshaped itself since Nasser’s day. Starting with the conference rooms, down to the basement garages, where the papers are bundled for delivery, we meet a multitude of employees doing their various jobs, while a narrator’s voice recites a firsthand account of Egyptian media history.
Create
CROP
Document
‘13
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Egyptian Design Stories
Create Collaborate Director Hani R. Eskander Year
Genre Documentary Subtitles English Duration
A story of an orthopaedic surgeon from the coastal town of Agami, Alexandria, depicts his special bond to the sea along with his passion for woodwork, which led him to unlock his true potential as a furniture designer and wood maker despite societal pressures. On his journey, he encounters kindred spirits who flock together in pursuit of happiness, freedom and self-expression.
Create
DRIFTERS
46’
Document
‘15
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Egyptian Design Stories
Create Collaborate Director Tahani Rached Year
Genre Documentary Subtitles English Duration
105’
While Garden City is a small neighborhood in Cairo, it has been at the grandstand of Egypt’s political powers since the turn of the 19th century. The film takes us on a journey through abandoned villas, luxurious salons, foreign embassies, threatened businesses and rooftop living rooms. Houses become witnesses as they make flesh of history’s turmoil. While the residents departed, their memories live on by telling a story of patience, faith and hope. For a moment, a glimpse of truth can be seen – far from political correctness and all stereotypes. An allegory of contemporary Egypt, the film challenges us to reflect on the obsessions of our world today.
Create
NEIGHBORS
Document
’09
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Egyptian Design Stories
Create Collaborate Director Youssef Nasser Year
Genre Documentary Subtitles English Duration
The film pays tribute to the notable career of the late famous Egyptian artist and designer, Nagy Shaker (1932-2018). Shaker was known mostly for his costume design and puppets-making in the musical spectacle “El-Leila El-Kebira” (The Big Night). Over the course of the past five decades, he encompassed all sectors of the visual art scene: cinema, painting, graphic works, sculpture, and interior and architectural design. In 2015, he was awarded the State Appreciation Award by Egypt’s Supreme Council for Culture for his lifelong achievement. The film includes an interview with Shaker himself in which he speaks ever so modestly about his experience as an experimental artist, production designer and filmmaker.
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SCULPTING IN TIME
26’
Document
’17
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Create Collaborate Director Moataz Khaled Year
Genre Documentary Subtitles English Duration
5’
Waled El Betar is a passionate farrier, so passionate that he pays no mind to the dangers that often follow this craft. He believes that with his job comes a great responsibility – helping horses and protecting them from severe injuries. Unfortunately, the farrier craft is not recognized by the masses despite its great importance.
Create
THE FARRIER
Document
’20
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Egyptian Design Stories
Create Collaborate Director Yasmeen Mamdouh Year
Genre Short Documentary Subtitles English Duration
Khan El Khalili is an old Egyptian market that has proven to be an indispensable facet of Egyptian heritage. The historic site is known for showcasing the trinkets and treasures that spawn out of the most authentic Egyptian crafts by the most skilled of craftsmen. However, with ongoing social and economic challenges, Khan El Khalili’s historical and cultural significance is at risk with craftsmen’s professions being jeopardized. The Shadow of Khan follows the craftsmen of these disappearing professions to portray the beauty of their endangered crafts, their current struggles and their continuous efforts to save what they can before it is too late.
Create
THE SHADOW OF KHAN
10’
Document
’18
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Egyptian Design Stories
Create Collaborate Directors Ahmed Assem, Mahmoud Khaled and Omar Shash Year
Document
’18
Genre Short Documentary Subtitles English Duration
Create
THE WHITE HELL
15’
In El Minya, Upper Egypt, lies perhaps one of the most dangerous and deadly workplaces in Egypt. Stonemasons and heavy-plant drivers navigate through clouds of white dust, which then enters their lungs, making breathing difficult. 35,000 workers suffer from these terrible working conditions in 300 square kilometers of limestone quarries, all for the meager salary of $3 to $4 a day.
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Egyptian Design Stories
Create Collaborate Director Amr Bayoumi Year
Genre Documentary Subtitles English Duration
Director Amr Bayoumi recalls the transfer of the statue of Ramses II, which he had documented with his personal camera in 2006. The journey was from Ramses square, one of the largest squares in Cairo, to the statue’s new home in the Grand Egyptian Museum. It was the most momentous transportation process the streets of Cairo have ever witnessed, a 12-hour long odyssey all within Cairo’s captivating spirit. Consequent to this marvelous occasion, Bayoumi feels inspired to share his story and connection with the statue that dated back to his childhood.
Create
WHERE DID RAMSES G0?
62’
Document
’19
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Egyptian Design Stories
DAB The Design Across Borders (DAB) program is a curated selection of design films from around the world. Similar to FMD’s mission in highlighting great design in Egypt, the DAB program aims to enrich the Egyptian knowledge of international design by showcasing the unique work taking place across continents. Making use of the film medium’s transcendence beyond borders, the DAB program brings inspiring stories right to Egyptians, and to Egypt.
Create Collaborate Director Joseph Hillel Year
’18
If you’ve ever asked yourself what it took for women to be prominent pioneers during the 20th century, these four renowned trailblazers ought to have all your answers: Phyllis Lambert, Blanche Lemco van Ginkel, Cornelia Hahn Oberlander, and Denise Scott Brown. Throughout their years of mentoring and inspiring generations of professionals, each has an extensive list of accomplishments in architecture, planning and landscape architecture dating back 60+ years. How have they envisioned our cities? Documentary filmmaker Joseph Hillel uncovers how each of these strong, independent thinkers has shaped the cities we live and work in. As the world becomes increasingly urbanized, the insights of these progressive women, who have built social and environmental values into their work, are more relevant now than ever. Supported by:
Create
CITY DREAMERS
80’
Document
ENGLISH
Country Canada Genre Documentary Subtitles Arabic Duration
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Design Across Borders
Create Collaborate Directors Muffie Dunn & Thomas Piper Year
Country USA Genre Documentary Subtitles Arabic Duration
55’
DILLER SCOFIDIO + RENFRO: REIMAGINING LINCOLN CENTER AND THE HIGH LINE
Create
Document
’12
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ENGLISH
Founded in 1979, Diller Scofidio + Renfro first stirred interest with its unorthodox exhibitions that blurred the boundaries between art and architecture. With the revamping of both the High Line and Lincoln Center for the Performing Arts in New York City, the interdisciplinary design firm had galvanized the public’s attention. Between 2004 and 2011, DS+R, in collaboration with James Corner Field Operations, converted the derelict High Line into a sophisticated 1.5 mile elevated urban park. From 2003 to 2010, the firm redesigned Lincoln Center’s Alice Tully Hall and The Juilliard School, and built a free-standing, grass-covered pavilion, inventively modifying the public spaces connecting the complex’s existing buildings. As the architecture critic Martin Filler states in the film, “Both the High Line and Lincoln Center have had a really euphoric effect on life in New York. So it’s populism of a very high order.” Supported by:
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Design Across Borders
Create Collaborate Directors Jason Cohn & Bill Jersey Year
’11
From 1941 to 1978, the husband-and-wife team of Charles and Ray Eames brought unique talents to their partnership. He was an architect by training, while she was a painter and sculptor. Together, they are considered America’s most distinguished and influential designers. Their work paved the way to shaping the second half of the 20th century and remains culturally vital and commercially popular until today. Eames: The Architect and the Painter is the first film to be made about Charles and Ray since their deaths, and the only one that peers deeply inside the link between their artistic collaboration as well as their occasional tortured love for one another. Despite their unrivaled impact on American design, the personas of the steadfastly private Eames have remained mysterious beyond the giddy publicity photos they doled out to inquiring journalists while they were alive. Supported by:
Create
EAMES: THE ARCHITECT & THE PAINTER
85’
Document
ENGLISH
Country USA Genre Documentary Duration
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Design Across Borders
Create Collaborate
Oudolf Director Thomas Piper Year
ENGLISH
Country USA Genre Documentary Subtitles Arabic Duration
76’
FIVE SEASONS: THE GARDENS OF PIET OUDOLF
Create
Document
’17
Piet Oudolf, the most influential garden designer in a generation, has radically redefined what gardens can be, moving them well into the realm of art. Five Seasons is an immersive documentary that gives its viewers a rare and rather poetic outlook on the creative process of this revolutionary figure. The mesmerizing film includes intimate discussions throughout all four seasons in Oudolf’s own private garden and on visits to his signature public works in New York, Chicago, and the Netherlands. He found inspiration from locations as far-flung as desert wildflowers in West Texas and post-industrial forests in Pennsylvania. Threaded throughout the film, he designs, installs, and then opens a major new garden at Hauser & Wirth Somerset – a work Oudolf himself calls his best yet. Supported by:
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Design Across Borders
Create Collaborate Director Gary Hustwit Year
’18
RAMS
74’
Rams is a documentary that filmmaker Gary Hustwit directed as a tribute to the legendary designer Dieter Rams. For over fifty years, Rams has left an indelible mark on the field of product design with his iconic work at Braun and Vitsoe, and his influence on Apple. However, one might ask, why does he now regret being a designer at the age of 86? Rams is a design documentary, but it’s also a rumination on consumerism, materialism and sustainability. Dieter’s philosophy is about more than just design; it’s about a way to live. The film also features an original score by the pioneering musician, Brian Eno.
Document
ENGLISH
Country USA Genre Documentary Subtitles Arabic Duration
Create
Supported by:
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Design Across Borders
Create Collaborate Director Eric Bricker Year
ENGLISH
Country USA Genre Documentary Subtitles Arabic Duration
84’
VISUAL ACOUSTICS: THE MODERNISM OF JULIUS SHULMAN
Document
’08
Narrated by Dustin Hoffman, Visual Acoustics celebrates the life and career of Julius Shulman, acclaimed by many as “the world’s most influential architectural photographer.” Shulman’s images embody the energy and optimism of Southern California in the second half of the 20th century, bringing its iconic architecture to the attention of an international audience. His photographs immortalize the work of the most prominent American modern architects from the 1930s until Shulman’s death in 2009, including Frank Lloyd Wright, Richard Neutra, John Lautner, and Frank Gehry. This award-winning film is both a testament to the evolution of modern architecture as well as a joyful portrait of the magnetic visionary who chronicled it with his unforgettable images.
Create
Supported by:
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Design Across Borders
Create Collaborate Director Andrey M Paounov Year
’18
Ten years after the passing of his wife and partner, Jeanne-Claude, Christo sets out to realize The Floating Piers – a project they conceived together many years before. Walking on Water is a cinema vérité look into Christo’s process, from inception to completion of his latest large-scale art installation. The film takes the viewer on an intimate journey into Christo’s world, unmediated by interviews, voice overs or reenactments, while drawing the portrait of a man who deliberately places visceral experience over demagogy. Yet, this intimate portrait of a man chasing a dream happens on the backdrop of the epic madness of it all: the complex dealings that merge between art and state politics, engineering challenges, logistical nightmares, and the sheer force of nature. As we watch the dream unfold, we get to know the man chasing it – Christo. Supported by:
Create
WALKING ON WATER
100’
Document
ENGLISH
Country USA, Italy Genre Documentary Duration
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Design Across Borders
Create Collaborate Document
Directors Studio Swine, Sam Meech, TACA Works, Elena Pardo, Laurence King and William Scothern Year
’14-’17 Country UK Genre Experimental, Animation, Short Documentary Subtitles English Duration
REAL TO REEL
36’
Create
MULTILINGUAL
Real to Reel: The Craft Film Festival, the first UK festival dedicated to craft and the moving image, features a selection of short films exploring craft and making. This diverse selection of films revolve around craft and design in several manners: whether thematically, technically or materially. They explore our relationship with materials and include documentaries, maker profiles, and hand-crafted animations, celebrating craft in its many facets. Supported by:
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Design Across Borders
Create Collaborate Director Francesca Molteni Year
’19
DOORS. LUALDI STORIES
This is the story of a family’s intertwined stories and how their first artistic carpentry studio, which opened in 1860, has turned into an international company – Lualdi – the protagonist of Italian design known for its doors and partition systems. In the 60’s, Lualdi experimented with and made doors and windows for the uppermiddle-class families of Milan. From the heart of the company in the 80’s, Milan, Lualdi opened up to the world to initiate a continuous internationalization process, thanks to architects Carl Magnusson, design director of Knoll, and Emanuela Frattini. The designers Steve Leung, Andrea Boschetti from Metrogramma, Marco Piva, Piero Lissoni, Andrea Destefanis and Filippo Gabbiani from Kokai Studio and Philippe Starck talk about door design today and its future.
Document
34’
ENGLISH/ITALIAN
Supported by:
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Create
Country Italy Genre Documentary Subtitles Arabic, English Duration
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Design Across Borders
Create Collaborate Director Francesca Molteni Year
Country Italy Genre Documentary Subtitles Arabic, English Duration
35’
LOVING GIO PONTI
Document
’15
ENGLISH/ITALIAN
This is a picture of the man and the architect, an aspiring painter and a promoter of Italian design. In more than 50 years of activity with vigorous energy, he has tried it all: arts, occupations, objects, architecture and material – from as small as the design of a handle to as big as the formulation of a town plan. “Architecture is an interpretation of life”, he used to write. A popularizer of modern art, and the one who risked indifference and being completely forgotten. The film seeks to enquire into the reasons for this diffidence; apart from stereotypes and the masses who “soon relegated him to a divine Olympus of underestimated fathers,” as described by Fulvio Irace. Why, paraphrasing Ponti, who used to say “art has fallen in love with industry”, has the industry of yesterday and today fallen in love with Gio Ponti?
Create
Supported by:
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Design Across Borders
Create Collaborate Director Nanako Hirose Year
’19
BOOK-PAPERSCISSORS
Nobuyoshi Kikuchi is a 75-year-old Japanese book maker, who devoted his life to the design of over 15,000 books. In this intimate documentary with 3 years in the making, director Nanako Hirose, who is an apprentice of a Japanese renowned director Hirokazu Kore-eda, explores Kikuchi’s expert craftsmanship and creative process as he produces unique books inspired by their content. Through Hirose’s lens, we catch a rare glimpse into the beauty of Kikuchi’s work as he meticulously handcrafts every aspect of the final book. This is, without a doubt, a must-watch film for all the book lovers out there in the world.
Document
94’
JAPANESE
Supported by:
Create
Country Japan Genre Documentary Subtitles Arabic, English Duration
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Design Across Borders
Create Collaborate Directors Ila Bêka and Louise Lemoine Year
Document
’20
Country Japan Genre Documentary Subtitles Arabic, English Duration
TOKYO RIDE
Create
90’
ENGLISH
Revisiting the genre of the road movie in a very diaristic manner, Tokyo Ride takes us along for a ride on Ryue Nishizawa’s vintage Alfa Romeo for a day, wandering in the streets of Tokyo. More than a portrait, in the classical sense, of one of the most talented and celebrated Japanese architects of today, the film renders in its pure spontaneity the experience of this friendly urban drift. Nishizawa narrates along the way his strong relationship with his hometown through some sites he personally affectionates, buildings that have influenced him, and some of his own architecture projects. The film questions how deep-rooted the architecture practice is and how much the built and cultural environment feeds and shapes our imagination. Supported by:
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Design Across Borders
Create Collaborate Director Christoph Schaub Year
18’
ARCHITECTURE OF INFINITY
Temporality and age are inherent in every object and creature and, depending on one’s outlook, may transcend to infinity. How can this be imagined? What lies beyond it? Director Christoph Schaub starts his personal journey through time and space in his childhood when his fascination with sacred buildings began and his wonder at beginnings and ends. Schaub explores, together with the architects Peter Zumthor, Peter Märkli and Álvaro Siza Vieira, the artists James Turrell and Cristina Iglesias and drummer virtuoso Jojo Mayer, the magic of sacred spaces. These spaces are defined here as far more than church buildings. Who owns spirituality? The film follows “spiritual life” in architecture, fine arts as well as nature, liberating its audience of any limits of thought.
Document
86’
MULTILINGUAL
Supported by: Create
Country Switzerland Genre Documentary Subtitles Arabic, English Duration
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Design Across Borders
Create Collaborate Director Heinz Bütler Year
Country Switzerland Genre Documentary Duration
90’
CHAIR TIMES: A HISTORY OF SEATING
Create
Document
’18
ENGLISH/GERMAN
The film leads its audience through a ‘sea of chairs’. Revealed are 125 objects, dating as far back as 1807 to the latest 3D printed designs, arranged in the order of their production years and forming a timeline of modern seating design in the Vitra Schaudepot. Serving as a guide on this journey into the past of seating design is Rolf Fehlbaum, Chairman Emeritus of Vitra. However, which objects do you think would intrigue professionals in the design field the most? Some of the distinguished pioneers and experts know the answer: designer Hella Jongerius, the architect and collector Arthur Rüegg, architect David Chipperfield, Peter Noever as Director Emeritus of MAK Vienna/Los Angeles, and Vitra Design Museum’s director Mateo Kries, curator Amelie Klein as well as collection curator Serge Mauduit. Supported by:
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Design Across Borders
Create Collaborate Directors Loretta Dalpozzo & Michèle Volontè Year
’18-’19
MARIO BOTTA. THE SPACE BEYOND
78’
The documentary, directed by Loretta Dalpozzo and Michèle Volontè and produced by Swissbridge Productions, is a unique, in-depth and artistic journey into the work of internationally acclaimed Swiss Architect Mario Botta. The film deep dives into Botta’s ever-growing curiosity and reflections on the contradictions of society through his sacred spaces. Tirelessly passionate, Botta is one of the few architects who has built places of prayer for the three main monotheistic religions. After building many churches, chapels and a synagogue, he is now designing a mosque in Inner Mongolia. Through his thoughts and his interactions with artists, clients as well as family members around the world, the audience travels along with him all the way from Switzerland to Italy and from China to South Korea – catching a glimpse of the man behind the architect. Supported by:
2022 Festival Catalogue
Create
Country Switzerland Genre Documentary Subtitles Arabic, English Duration
Document
ENGLISH/ITALIAN
51 filmmydesign.
Design Across Borders
Create Collaborate Director Studio Zimoun Year
Country Switzerland Genre Selected works Duration
21’5’’
ZIMOUN
Document
’05’21
—
Using simple and functional components, Zimoun, the Swiss artist, composer and musician, builds architecturallyminded platforms of sound. By exploring mechanical rhythm and the flow in prepared systems, his installations incorporate commonplace industrial objects. In an obsessive display of simple and functional materials, these works articulate tension between the orderly patterns of Modernism and the chaotic forces of life. The acoustic hum of natural phenomena in Zimoun’s minimalist constructions effortlessly reverberates, revealing an obscured emotional depth.
Create
Supported by:
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Design Across Borders
Create Collaborate Directors Martin Hablesreiter & Sonja Stummerer Year
’08
FOOD DESIGN
52’
Document
The sound of sausage – when a bite produces a distinct crunch, it tastes particularly delicious. Fish sticks, on the other hand, don’t make such a great noise, but they can be arranged decoratively in the pan. Also, why tea biscuits must have precisely 52 notches is still not clear. Food Design shows how form, color, smell, consistency, the sounds made during eating, manufacturing technique, history and stories influence food design. Should foodstuffs be considered designer products in the same way as Armani suits, Alessi coffee cups and Ferraris? Of course! Food Design makes a case for a design discipline that has received little attention, inviting its audience to take part in a sensual journey through the wonderful world of food. Supported by:
Create
Country Austria Genre Documentry Subtitles English Duration
DEUTSCH
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Design Across Borders
DFC The Design Film Conversations (DFC) program is a diverse array of engaging conversations led by some of the most impactful thought-leaders in the design and film scenes around the world. The DFC program connects the FMD audience to speakers that probe, stimulate, and inspire.
Q&A 56
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Following the Screening of
DILLER SCOFIDIO + RENFRO: REIMAGINING LINCOLN CENTER AND THE HIGH LINE Q&A Details. Elizabeth Diller
GUEST GUEST MODERATOR
Thomas Piper Kyle Bergman
Supported by:
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Q&A
DILLER SCOFIDIO + RENFRO: REIMAGINING LINCOLN CENTER AND THE HIGH LINE
ELIZABETH DILLER GUEST Elizabeth Diller is a cofounding partner of Diller Scofidio + Renfro (DS+R) and a Professor of Architecture at Princeton University. Diller’s cross-genre work has been distinguished with TIME’s “100 Most Influential People” list and the first MacArthur Foundation fellowship awarded in the field of architecture alongside cofounder Ricardo Scofidio. She is currently leading two cultural works significant to New York: The Shed – the first multi-arts center designed to commission, produce, and present all types of performing arts, visual arts, and popular culture – and the expansion of MoMA. Diller also created, directed and produced The Mile-Long Opera, an immersive choral work staged on the High Line. Most recently, DS+R was selected to design the Centre for Music, a permanent home for the London Symphony Orchestra and a new Collection and Research Centre for the V&A in London’s Olympic Park.
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Q&A
DILLER SCOFIDIO + RENFRO: REIMAGINING LINCOLN CENTER AND THE HIGH LINE
THOMAS PIPER GUEST Thomas Piper is an award-winning, nonfiction filmmaker, specializing in documenting the contemporary arts. He has directed, photographed and edited over 30 films on subjects including the visual artists Pablo Picasso, Ellsworth Kelly, Sol LeWitt, Alex Katz, and Kiki Smith; architects including Frank Lloyd Wright, Peter Eisenman, Jeanne Gang, Diller Scofidio + Renfro, Thom Mayne, Jean Nouvel, and Steven Holl; and the writer James Salter. Piper is Director of Production for the Checkerboard Film Foundation and is responsible for directing, shooting, and editing long-format documentaries on individuals who have made important contributions to the contemporary arts.
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Q&A
DILLER SCOFIDIO + RENFRO: REIMAGINING LINCOLN CENTER AND THE HIGH LINE
KYLE BERGMAN MODERATOR Kyle Bergman, an architect by profession, founded the Architecture & Design Film Festival (ADFF) in 2009 and serves as its festival director. He has always recognized the strong connection between architecture and film. ADFF provides a unique opportunity to educate, entertain and engage people who are passionate about the world of architecture and design. Now in its 13th season, ADFF has grown to become the largest film festival dedicated to the creative spirit of architecture and design. Bergman also serves as president for Pacific Rim Park (PRP) whose mission is to use the process of designing and building parks as a tool to connect people and communities around the Pacific. An entrepreneur at heart, Bergman founded Alt Spec in 1999, a publishing company that produced a visual resource of unique and alternative products for architects and designers.
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Q&A
Following the Screening of
RAMS Q&A Details. Gary Hustwit
GUEST
Kyle Bergman
MODERATOR
(biography on page 60)
Supported by:
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Q&A
RAMS
GARY HUSTWIT GUEST Gary Hustwit is an independent filmmaker and photographer based in New York. He has produced 13 feature documentaries, including the award-winning “I Am Trying To Break Your Heart” about the band Wilco, “Oddsac”, an experimental feature film by the band Animal Collective, and “Mavis!”, the HBO documentary about gospel/ soul music legend Mavis Staples. Hustwit worked with punk label SST Records in the late 1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was Vice President of the media website Salon.com in 2000, and started the indie DVD label Plexifilm in 2001.
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Q&A
Following the Screening of
FIVE SEASONS: THE GARDENS OF PIET OUDOLF Q&A Details. Piet Oudolf
GUEST
Thomas Piper
GUEST
Kyle Bergman
MODERATOR
(biography on page 59) (biography on page 60)
Supported by:
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Q&A
FIVE SEASONS: THE GARDENS OF PIET OUDOLF
PIET OUDOLF GUEST Piet Oudolf has lived and worked in Hummelo, Netherlands, since 1982, where he started a nursery with his wife Anja to grow perennials. Oudolf’s garden has since become renowned for its radical approach and ideas about planting design. He also cofounded Future Plants, a company specialising in selecting, growing, breeding and protecting plants for landscaping and public areas. His recent projects include No. 5 Culture Chanel in Paris, the High Line in New York, Lurie Garden, Millennium Park in Chicago, Serpentine Gallery in London and the Venice Biennale in Italy. Oudolf is also a successful author, having cowritten numerous books, such as “Planting: A New Perspective” (2013), “Landscapes in Landscapes” (2011), and “Planting Design: Gardens in Time and Space” (2005). In his 35year career, Oudolf has achieved international acclaim and has recently been awarded an Honorary Fellowship from RIBA for developing radical ideas in planting design (2012) and the Prince Bernhard Cultural Foundation Award (2013).
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Q&A
Following the Screening of
LOVING GIO PONTI Q&A Details. Francesca Molteni
Silvia Robertazzi
GUEST MODERATOR
Supported by:
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Q&A
LOVING GIO PONTI
SILVIA ROBERTAZZI MODERATOR Silvia Robertazzi, having a strong background in art history, established MiCue Milano Design and partnered with Antonella Dedini in cofounding the Milano Design Film Festival. Prior to which, she was the managing editor of various publications, including Case da Abitare, AtCasa.correre.it and Casamica, and worked as a journalist at some of the most prestigious Italian entities including Elle Decor, Io Donna and Casa Vogue. Born and raised in Milan, the city has inspired Robertazzi on so many levels and grew her passion for “Contemporaneousness”.
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LOVING GIO PONTI
FRANCESCA MOLTENI GUEST Francesca Molteni graduated with a degree in philosophy from the University of Milan and studied film production at New York University. Since 2002, Molteni has produced and directed documentaries, TV formats and videos, and curated design exhibitions. In 2009, she founded MUSE Factory of Projects, a production company based in Milan. In 2012, she received the Award for Innovation assigned by the President of the Italian Republic and the Compasso d’Oro honorable mention. In 2013, Molteni was awarded the Cathay Pacific Award for women entrepreneurs. She is a contributor to Vogue and Casa Vogue Italy, GQ, Elle Decor, IlSole24Ore; she is also the author of the book Oggetti d’impresa (Objects of Enterprise), Carocci (2016). In 2017, Molteni co-curated with Maria Cristina Didero “SuperDesign”, a film about Italian radical design, promoted by R&Company Gallery and produced by MUSE.
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Q&A
Following the Screening of
ARCHITECTURE OF INFINITY Q&A Details. Christoph Schaub
Farah El-Rafei
GUEST MODERATOR
Supported by:
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Q&A
ARCHITECTURE OF INFINITY
CHRISTOPH SCHAUB GUEST Christoph Schaub belongs to the most influential and active Swiss filmmakers, with almost thirty fiction and documentary films. Schaub directed several documentaries devoted to architectural themes such as “Santiago Calatrava’s Travels” (2000) and “Bird’s Nest: Herzog & De Meuron in China” (2008) – both selected for the Locarno Festival. For his fiction film “Julia’s Disappearance” (2009), Schaub received the Audience Award at the Locarno Festival.
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Q&A
ARCHITECTURE OF INFINITY
FARAH EL-RAFEI MODERATOR Farah El-Rafei obtained her bachelor’s degree in design management at the American University of Sharjah (AUS) in Spring 2015. She has been actively exploring the regional creative scene by working in various cultural organizations including Art Dubai and Dubai Community Theatre & Arts Center (DUCTAC), in the field of exhibition management. She currently works as the Senior Exhibitions Coordinator at the National Pavilion UAE – La Biennale di Venezia that manages the United Arab Emirates’ participation at the Venice Biennale. Following her experience and passion for the field, she cofounded the Cairo-based festival, Film My Design (FMD), to promote and celebrate the region’s design scene through film.
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Q&A
Following the Screening of
DRIFTERS Q&A Details. Dr. Shahir Maged Hani R. Eskander Israa Mahmoud Ibrahim
GUEST GUEST MODERATOR
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DRIFTERS
DR. SHAHIR MAGED GUEST Dr. Shahir Maged is a multidisciplinary artist working with wood and electronic music. Alexandrian born and raised, Maged’s journey with wood started from a rather young age as his father Prof. Dr. Maged Maurice had embraced carpentry as a serious hobby. Maged’s close relation to the Mediterranean and its energy had a direct impact on his work. He started collecting driftwood from its shores, attracted to its rustic beauty and worn-out yet valuable qualities. As Maged came from a family of doctors, he studied and trained to be an orthopedic surgeon and chose it specifically because of its resemblance to woodwork. After practicing medicine for ten years as a successful doctor, he decided to quit, dedicating his time to his lifelong passion of woodwork. Today, Maged is making driftwood furniture and trying to continuously improve his skills and techniques to produce unique, functional and durable pieces of art.
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DRIFTERS
HANI R. ESKANDER GUEST Hani R. Eskander is a construction engineer, who decided to pursue his passion for photography and storytelling. Eskander started as a field photographer, then, utilizing his prowess in organization and scheduling, worked as first assistant director in numerous TV and online advertising campaigns and later for TV shows such as “El Bernameg”, “Amreeka Bel ‘Araby” and “Ramadan Galak.” As Eskander decided to begin experimenting with directing films, Drifter Films was born in 2015 – Eskander’s independent film label, where he shot, produced and directed “Oh My! Oh Agami!” that was officially selected and screened in several online film festivals. Shortly after, “Drifters” won best short documentary film at the 5th Toronto Beaches Film Festival in 2016 and was later publicly shared on social media. Drifter Films aims to tell humane stories through thought-provoking films: stories of people, places, pressing social issues – stories that inspire self-dependence and self-belief.
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Q&A
DRIFTERS
ISRAA MAHMOUD IBRAHIM MODERATOR Israa Mahmoud Ibrahim obtained her bachelor’s degree in design management at the American University of Sharjah (AUS) in Fall 2014 and dual master’s degree in interior and product design in 2016 at Scuola Politecnica di Design (SPD) in Milan. During her master’s degree, Ibrahim worked with various renowned clients such as Samsung, Milano Design Film Festival and Whirlpool. She also gained valuable experience from working with the Italian design studio, Navone Associate, and with Royal Ahrend, a Dutch furniture firm in Dubai, as a product designer. Her extensive experience in the creative field led her in 2016 to cofound Film My Design (FMD), a Cairo-based, design film festival, which aims at highlighting the local and international design scene through film. In 2021, Ibrahim founded a multidisciplinary design studio, Urban Elements, based in both Cairo and Dubai.
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Q&A
Following the Screening of
CROP Q&A Details. Marouan Omara
Karim El Hayawan
GUEST MODERATOR
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Q&A
CROP
MAROUAN OMARA GUEST Marouan Omara is a filmmaker based in Cairo. His films wander around the unmarked territory between fiction and documentary to explore the nexus of power and citizenship. His last feature-length film “Dreamaway” was selected by the Egyptian Critics Association as the best Egyptian film of the year 2019. Omara works as a consultant for different film programs and teaches film production in different universities in Egypt and abroad. Recently, he got assigned to be the director of the Short Film Competition at the Cairo International Film Festival.
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Q&A
CROP
KARIM EL HAYAWAN MODERATOR Karim El Hayawan is a Cairo-based visual artist and interior architect. After founding Design Point Studio in Cairo in 2002, El Hayawan began to develop his photography under the mentorship of Alaa Abdel Naby of Reuters. He is continuously inspired by his hometown Cairo, relentlessly seeking visual vocabulary that defines the complexities of the ever-expanding urban metropolis. His work has been featured in numerous publications and exhibitions throughout the region: the “Contemporary Arab Photography Biennale’’ at the Institut Du Monde Arabe in Paris, the Grid Cape Town Biennale in South Africa, the off-Biennale in Cairo, titled “Something Else”, Abu Dhabi Art at Hafez Gallery, Cite Internationale Des Arts Paris, Art D’Egypte and Darb1718 in Cairo as well as the Egyptian pavilion at Dak’art Biennale. El Hayawan is also the founder of Cairo Saturday Walks, an initiative that invites participants to explore different neighborhoods in Egypt through street photography and was featured and highlighted on CNN’s “Connect the World” and “Destination Egypt.”
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Q&A
Following the Screening of
SCULPTING IN TIME Q&A Details. Youssef Nasser Heba Helmi Nasser Abdel Moneim
GUEST GUEST MODERATOR
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SCULPTING IN TIME
YOUSSEF NASSER GUEST Youssef Nasser graduated from the Higher Institute of Cinema in 2009 with a bachelor’s degree in film and TV editing. The short documentary “Sculpting in Time’’ received 3 awards: the first award being the Jury Award in the Festival of Arab Cinema in Paris in 2018, the second was awarded by the Oran International Arab Film Festival in Algeria in 2018 and the last award was the Best Short Documentary at the National Festival of Egyptian Cinema in 2018. Nasser also participated in the official selection of the Carthage Cinematic Days in Tunisia in 2017 as well as many other international and national festivals. He edited a number of short films, music videos and ads for social media, directed various independent short films, and worked as an assistant director in several Egyptian feature films.
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Q&A
SCULPTING IN TIME
HEBA HELMI GUEST Heba Helmi is a visual artist, graphic designer, potter and writer, who graduated from Helwan University with a degree in fine arts in 1994. Helmi worked as a graphic designer at Nagy Shaker’s studio from 1992 to 2000, obtained her master’s degree in art history in 2001 and was an assistant teacher in the art history department at Helwan University from 2002 to 2006. She was also a cover and book designer at Sharkyat Publishing House (2001-2008) and El Ain Publishing House (2016-2018). Her numerous works in the print and publishing domain as a graphic designer can be found in many institutions: Al Ahram Foundation, Merit, Al Marayat, Sefsafa, Ibn Roshed Publishing Houses and the Woman and Memory Association. In addition, she was the author of “Bent Fy Hakyba” as well as the author and layout designer of “Gowayya Shaheed,” documenting the street art of the Egyptian revolution.
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Q&A
SCULPTING IN TIME
NASSER ABDEL MONEIM MODERATOR Nasser Abdel Moneim is a theatre director who held various important positions in the Egyptian Ministry of Culture since 1986: the President of the National Center for Theater, Music and Folklore and the Egyptian National Theater Festival, the General Manager of AlGhad Theater, and the Head of the Cultural Production Affairs Sector. Abdel Moneim directed 50 plays for different troupes in the National Theatre and the private cultural sectors, and participated with his plays in various festivals locally and internationally. He received numerous awards, most notably the HH Sheikh Dr. Sultan bin Muhammad Al Qasimi Award for the best Arab show in 2018 for his play “The Ring and the Bracelet,” which was also awarded the State Award for Excellence in Arts (2008) and the Best Director Award from the Cairo International Festival for Experimental Theater (1996). Abdel Moneim participated in the judging committees of a number of festivals, competitions and theater prizes.
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PANEL DISCUSSSIONS 82
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PHARAOHS’ GOLDEN PARADE: THE MAKING OF On April 3rd, 2021, Egypt hosted one of the most memorable processions in history — The Pharaohs’ Golden Parade. The event witnessed the relocation of 22 mummies belonging to Kings and Queens of Ancient Egypt from the Egyptian Museum in Cairo’s Tahrir Square to the National Museum of Egyptian Civilization in Fustat. During the relocation, the mummies were placed in special nitrogen-filled containers to help protect them against external conditions and carried on boat-like vehicles, fitted with special shock-absorbers, that emulated the vessels used to convey ancient Egyptian pharaohs to their tombs. Accompanying the mummies were 60 motorcycles, 150 horses and hundreds of performers wearing pharaonic costumes. This spectacle marked the culmination of months of preparation and promotion. Some of the creative key players behind the parade will talk about their various roles and contributions from branding, production and costume design to cinematography and lighting design.
Panel Discussion Contributors. Farida Temraz Karim Mekhtigian Mazen El Motagawel Mohamed Attia Mohamed Fares Sawsan Morad
PANELIST PANELIST PANELIST PANELIST PANELIST MODERATOR
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Panel Discussions
PHARAOHS’ GOLDEN PARADE: THE MAKING OF
FARIDA TEMRAZ PANELIST Farida Temraz is the founder and creative director of the renowned couture brand, Temraza. Temraz started with the sole purpose of bringing Egypt back to the global fashion map through Temraza’s global appearances and successful international penetration. She has also established the Temraza Fashion Studio to promote the fashion industry in Egypt and develop a strong fashion education. She has been selected as Egypt’s fashion ambassador by the Egyptian Ministry of Foreign Affairs, North African director at the Council of International Fashion Designers (CIFD), and North African ambassador of the Fashion Business Association of America (FBAA). In 2020, Temraz was once again chosen by Forbes to be amongst the great women empowering female entrepreneurship for ‘Successful Women Behind Middle Eastern Brands.’
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Panel Discussions
PHARAOHS’ GOLDEN PARADE: THE MAKING OF
KARIM MEKHTIGIAN PANELIST Karim Mekhtigian, though Armenian in origin, was raised in Cairo in an environment that allowed him to enjoy the city’s multicultural background. Mekhtigian studied interior design and scenography at the École Supérieure d’Art et Techniques (E.S.A.T.) in Paris, where he later started ‘Dessilk’, offering a variety of handmade tableware and home accessories. In 1997, he moved back to Cairo and founded Alchemy Design Studio, offering a wide range of design services including architecture, interior and product design. Believing in the importance of creating an Egyptian design community, he created the Egyptian Designers Forum (EDF) along with other Egyptian design moguls in 2005. In 2010, Mekhtigian launched a new furniture brand ‘Alchemy Cairo.’ Renowned for his ability to tell every client’s story, Mekhtigian believes that a good design is the one that combines cultural codes, traditions, modern visions and new technologies.
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PHARAOHS’ GOLDEN PARADE: THE MAKING OF
MAZEN EL MOTAGAWEL PANELIST Mazen El Motagawel is an Egyptian director, cinematographer, and lighting designer with Libyan origins. El Motagawel studied at the High Cinema Institute and soon after began training under the guidance of some of the top-notch DoPs in the field. He started out as a loader and then quickly moved on to become a focus puller. His graduation projects received much recognition for their superlative technical distinction. Due to his field work excellence, at only twenty-three, he was fortunate to find his golden ticket to work on his first long feature film and cult classic “The Seventh Sense” as the film’s DoP. He has continued to work on hundreds of prestigious projects of all forms until finally getting the opportunity to take part in the meticulously orchestrated Pharaoh’s Golden Parade.
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Panel Discussions
PHARAOHS’ GOLDEN PARADE: THE MAKING OF
MOHAMED ATTIA PANELIST Mohamed Attia began his career in the filmmaking industry in 2001 as an art director and production designer. Over the past 22 years, Attia has worked on 14 feature films, over 3,000 TV commercials as well as TV series, TV programs and music videos. Throughout his career, he received over 20 awards and worked with Egypt’s most renowned directors: Marwan Hamed, Tarek Al Arian, Mohamed Khan, Youssry Nasrallah, Ahmed Alaa as well as Mohamed Yassin. Additionally, Attia has expanded his scope to the design and production of events since 2018 and has now become one of the most important event production designers in Egypt. These events include the 3 last editions of the Cairo International Film Festival, 3rd edition of the Gouna Film Festival, the last 2 editions of World Youth Forum, inauguration ceremony of the mosque and church in the New Capital, and finally the infamous Pharaoh’s Golden Parade.
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Panel Discussions
PHARAOHS’ GOLDEN PARADE: THE MAKING OF
MOHAMED FARES PANELIST Mohamed Fares is an indelible part of Egypt’s creative zeitgeist. Highlights of Fares’ career trajectory include his current position as Chief Designer of Alchemy Design Studio as well as representing Egypt at the International Young Design Entrepreneur (IYDE) Awards in 2008 in London. As a thought leader in design, his history extends beyond the numerous commercial and residential projects and into the realm of everyday life. His creative fingerprint can be seen on his own line of eyewear, photography projects and musical interests. His finesse for storytelling and eye for captivating visuals is on display in his work as an auteur, occupying the director’s chair in a number of projects. Each project under his purview presents a unique and layered narrative. Fares gives it clarity and intent, focused through the lens of his mind’s eye. The results are, in equal measure, surprising and delightful.
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Panel Discussions
PHARAOHS’ GOLDEN PARADE: THE MAKING OF
SAWSAN MORAD MODERATOR Sawsan Morad has been the editor-in-chief of El Beit magazine since 2017. Previously, Morad was the executive editor of the magazine from 2014. With more than 20 years of experience in arts journalism, she led an overhaul of the magazine and its role, launching a number of initiatives and projects. In 2018, Morad founded “Cairo 18” initiative, which aims to preserve the identity and heritage of Cairo and restore its status as a regional hub for creativity and arts. Taking the magazine to an international front, she partnered with the Italian platform “Fuorisalone” in 2021 to establish “Cairo Milano Design” media platform, which gives Egyptian designers access to the European markets and provides an international stage for the Egyptian products. Morad is also the founder of the Cultural Dialogue Series, an initiative launched in late 2018 and aimed at bringing together creative minds from Egypt and around the world in an open dialogue.
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Panel Discussions
THREE INFLUENTIAL PHOTOGRAPHERS; THREE ARCHITECTURAL PERSPECTIVES This panel takes its audience on a journey that depicts the body of work of Karim El Hayawan, Nelly El Sharkawy and Nour El Refai and how differently each expresses their take on architecture – be it on a commercial or fine arts level. Join us on a well-rounded panel, moderated by Marwa Abou Leila, cofounder of Photopia, with three of the most influential photographers in Egypt today while they share many insights about the craft and how architecture is being visualized through their own eyes and mind.
Panel Discussion Contributors. Karim El Hayawan Nelly El Sharkawy Nour El Refai Marwa Abou Leila
PANELIST PANELIST PANELIST MODERATOR
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Panel Discussions
THREE INFLUENTIAL PHOTOGRAPHERS; THREE ARCHITECTURAL PERSPECTIVES
KARIM EL HAYAWAN PANELIST Karim El Hayawan is a Cairo-based visual artist and interior architect. After founding Design Point Studio in Cairo in 2002, El Hayawan began to develop his photography under the mentorship of Alaa Abdel Naby of Reuters. He is continuously inspired by his hometown Cairo, relentlessly seeking visual vocabulary that defines the complexities of the ever-expanding urban metropolis. His work has been featured in numerous publications and exhibitions throughout the region: the “Contemporary Arab Photography Biennale’’ at the Institut Du Monde Arabe in Paris, the Grid Cape Town Biennale in South Africa, the off-Biennale in Cairo, titled “Something Else”, Abu Dhabi Art at Hafez Gallery, Cite Internationale Des Arts Paris, Art D’Egypte and Darb1718 in Cairo as well as the Egyptian pavilion at Dak’art Biennale. El Hayawan is also the founder of Cairo Saturday Walks, an initiative that invites participants to explore different neighborhoods in Egypt through street photography and was featured and highlighted on CNN’s “Connect the World” and “Destination Egypt.”
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Panel Discussions
THREE INFLUENTIAL PHOTOGRAPHERS; THREE ARCHITECTURAL PERSPECTIVES
NELLY EL SHARKAWY PANELIST Nelly El Sharkawy is an architect and ballerina who started practicing photography in 2011. From conceptual self-portraits to black and white street photography, El Sharkawy is currently working on architectural photography. Her work has been shown widely in group exhibitions in Egypt at venues such as Gypsum Gallery, OVR, Art d’Egypte, Zamalek Art Gallery, Soma Art Gallery, the Arts Mart Gallery, Darb1718, Shnit Film Festival, Downtown Contemporary Arts Festival (DCAF), The Palace of Arts, among others. She was nominated for the Foam Paul Huf Award in 2017, and her work was featured in the top ten architectural photographs in the Sharjah Arab Photo Award in 2013. Additionally, she won two awards for “Best Innovative Photograph” in the Cairo Camera Club as well as the CIB prize in the 25th Youth Salon. El Sharkawy is currently the Managing Partner and Creative Director of Cairopolitan, a design boutique and art gallery located in Cairo, Egypt.
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Panel Discussions
THREE INFLUENTIAL PHOTOGRAPHERS; THREE ARCHITECTURAL PERSPECTIVES
NOUR EL REFAI PANELIST Nour El Refai is a photographer based in Cairo, Egypt. El Refai obtained a degree in architecture at Cairo University and has been working as an architectural photographer in the MENA region since 2005. He also covered documentary stories and worked on assignments in Egypt, Morocco, Algeria, India, and Turkey. His work has been published in the Financial Times, the Huffington Post, Architectural Digest, Interior Design, ArchDaily, and many more. El Refai taught architectural photography at various universities and continues to conduct workshops in art centers.
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THREE INFLUENTIAL PHOTOGRAPHERS; THREE ARCHITECTURAL PERSPECTIVES
MARWA ABOU LEILA MODERATOR Marwa Abou Leila is the cofounder and managing partner of Photopia, an independent photography school in Cairo. Abou Leila graduated from Ain Shams University in 1999 with a degree in commerce and has been a photography enthusiast ever since. After quitting her banking career in 2011, she and her friend, Karim El Khadem, cofounded Photopia in May 2012 to offer both emerging and established photographers an ongoing platform to learn, meet and interact with one another. In late 2016, Abou Leila launched Photobook Egypt – a powerful series of photography books curated and published by Photopia Cairo and narrated by remarkable Egyptian and regional photographers (whether emerging or established). Abou Leila is also the founder and curator of Cairo Photo Week – a diverse photo festival in the heart of downtown Cairo that brings together the most influential image makers in Egypt and the region.
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STORYTELLING IN ARCHITECTURE: A SPATIAL NARRATIVE Exceptional architecture is one that reels its audience in to tell a story. The materials chosen, the technology used to build, the transition from one space to another, the play of light and shadow, the relationship between the architecture and its surroundings, decoding the concept and the messages whilst moving between spaces – all these elements combined, convey a story, a concept, that the architect wants us to decode. For the past two years, GLC invited architects and designers to interpret their vision of its color trends, giving them total freedom to design whatever volume they saw fit. Each of these pavilions had a story. On this panel, we are looking forward to discussing the vision of these architects and listening to their narrative.
Panel Discussion Contributors. Ahmad Fayyad Dr. Ebtissam Farid Raef Fahmi Mohamad Baitie
PANELIST PANELIST PANELIST MODERATOR
Supported by:
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STORYTELLING IN ARCHITECTURE: A SPATIAL NARRATIVE
AHMAD FAYYAD PANELIST Ahmad Fayyad is a pure formalist architect, who is passionate about minimalism. With 18 years of experience under his belt, Fayyad enjoys working on projects with specialized programs and finding solutions to challenging design problems. He sees every new project as an opportunity to meet and learn from new people and expand his understanding of how buildings change, who we are and how we work.
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STORYTELLING IN ARCHITECTURE: A SPATIAL NARRATIVE
DR. EBTISSAM FARID PANELIST Dr. Ebtissam Farid is an associate professor and the course director of interior architecture and design at the Knowledge Hub Universities, Coventry University in Egypt. Dr. Farid is also the cofounder of ENCODE, a multidisciplinary design studio that challenges the conventional model of design production in Egypt. ENCODE offers its clients architectural, interior and product design services that investigate various digital and physical computational tools, which in turn explore opportunities for innovative designs. Dr. Farid is the recipient of various awards, including Egypt’s Entrepreneur Awards for the category of Architecture and Interior Design in 2021, the Tamayouz Excellence Award for Women in Architecture in 2018, and the State’s Excellence Award for Arts in 2019. In 2019, she was selected among the 50 most influential architects from the Middle East according to the Architect ME magazine.
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STORYTELLING IN ARCHITECTURE: A SPATIAL NARRATIVE
RAEF FAHMI PANELIST Raef Fahmi established ‘Raef Fahmi Architects’ in 1991, which later became recognized as one of Egypt’s most esteemed architectural firms. The firm’s philosophy, which Fahmi insists on implementing, is recognizing in its own projects the diversity and complexity of the society that has its own special characteristics as well as constraints, whether they be historic, social, economic or cultural. The aim of the company is to enhance architectural awareness within Egypt and the Middle East by encompassing the endless richness and diversity of the region and reinterpreting the region’s history in modern architecture.
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STORYTELLING IN ARCHITECTURE: A SPATIAL NARRATIVE
MOHAMAD BAITIE MODERATOR Mohamad Baitie, who holds a master’s degree in interior architecture, has an expansive knowledge of color, color forecasting, color design and architectural coatings. With over 18 years of experience in marketing and communication in the paint industry, Baitie works for one of the top multinational paint brands. He has led the brand identity transformation of GLC Paints and is thoroughly involved in product research and development within the organization.
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Panel Discussions
THE ROLES OF MUSEUMS IN PRESERVING HERITAGE If you consider yourself passionate about museums, then surely the thought process behind why certain pieces are exhibited in a specific manner has tickled your fancy. Are museums actually responsible for preserving a nation’s heritage or could there be another motive in play? Get a chance to hear it all from the experts!
Panel Discussion Contributors. Mr. Ayman Abdelmohsen Dr. Tarek Tawfik Shosha Kamal
PANELIST PANELIST MODERATOR
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THE ROLES OF MUSEUMS IN PRESERVING HERITAGE
MR. AYMAN ABDELMOHSEN PANELIST Mr. Ayman Abdelmohsen is a specialist consultant for culture at the UNESCO Cairo office and believes that culture and heritage are major forces for development. Mr. Abdelmohsen was formerly an associate minister at the Egyptian Ministry of Tourism and Antiquities. Along with his background in archaeology, he holds a master’s degree in museology and cultural management and is pursuing another degree in heritage economics. Prior to focusing on cultural management, he worked extensively as a museum professional in notable institutions, including the Grand Egyptian Museum, Macedonian Museum of Contemporary Art, Archaeological Museum of Thessaloniki and Women’s Museum in Aarhus. Mr. Abdelmohsen has also participated in numerous conferences, exhibitions, workshops, and international summer schools in Jordan, Turkey, Cyprus, Greece, Germany, Denmark, Sweden and Japan. With his training and experience in museum and heritage management, he leads cultural projects to best aid institutions at national as well as regional levels.
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THE ROLES OF MUSEUMS IN PRESERVING HERITAGE
DR. TAREK TAWFIK PANELIST Dr. Tarek Tawfik, who has a deep passion for Egypt’s culture and heritage, is the acting director of the Center for Archaeological Studies and International Heritage in Luxor – affiliated to the Faculty of Archaeology in Cairo University, where Dr. Tawfik received his bachelor’s and master’s degrees in Egyptology and later became an assistant professor in the same department. Additionally, he studied Egyptology for his PhD at the University of Bonn in Germany. Dr. Tawik was renowned for taking on many remarkable roles in the field: he was the former director general of the Grand Egyptian Museum project (2014-2019), elected vice president of the International Association of Egyptologists in 2019, deputy head of mission of the excavations in Cairo University, and member of the International Council of Museums (ICOM). His lifelong devotion to the study encouraged him to share his expertise both nationally and internationally in over ten countries.
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THE ROLES OF MUSEUMS IN PRESERVING HERITAGE
SHOSHA KAMAL MODERATOR Shosha Kamal is an Egyptian designer and artist, renowned for her Egyptian-inspired designs and philosophies. Since Kamal joined the design field, she’s been devoted to reviving the ancient Egyptian art and heritage and introducing it to the modern world across all design disciplines. Such continuous efforts were recognized in 2017 by his Excellency the President of Egypt, Mr. Abdelfattah El Sisi in the Youth Conference in Alexandria, Egypt. She founded the field “fundraising design” in 2013, a new design discipline aiming at helping NGOs and humanitarian entities fundraise donations through design. She is also the founder of Annure, a lighting brand that helps light African homes with every piece sold. Kamal won the A’ Design Award three consecutive times since 2014 in Milano, Italy, and was named by the same entity the “Design Hero” in 2016 for her efforts in making the world a better place through philanthropic design.
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DESIGNING FOR SOCIAL IMPACT: SUCCESS STORIES IN EGYPT This panel will examine design activism and the role of designers to promote social change. Join us as we discuss the works and experiences of 3 pioneering entities in Egypt that work in the area of Design for Social Impact and communitybased participatory design.
Panel Discussion Contributors. Ahmed Mansour Ahmed Saafan Mohamed Abdel Samad Mohamed Radwan
PANELIST PANELIST PANELIST MODERATOR
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DESIGNING FOR SOCIAL IMPACT: SUCCESS STORIES IN EGYPT
AHMED MANSOUR PANELIST Ahmed Mansour is an architect, who, in 2009, received his M.Sc. in conservation of monuments and historical sites at the Raymond Lemaire International Centre for Conservation (RLICC) at KULeuven, Belgium. He has worked on projects concerned with the rehabilitation and salvation of historical buildings and the regeneration of traditional residential areas. From July 2010 to December 2014, Mansour was the proxy scientific coordinator, a UNESCO consultant within the Urban Regeneration for Historic Cairo project, aiming at developing a conservation and management plan for the World Heritage site of historic Cairo. He is the founder of Mansour for Architecture and Conservation since 2018 and is currently involved in a number of conservation and rehabilitation projects. Additionally, Mansour is the heritage industries coordinator at Al Athar Lina Heritage Design Thinking School, a program that aims to use the heritage of alKhalifa as a creative and economic resource for teenagers, young designers and craftsmen.
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DESIGNING FOR SOCIAL IMPACT: SUCCESS STORIES IN EGYPT
AHMED SAAFAN PANELIST Ahmed Saafan is a Cairo-based architectural designer, who focuses on community-centered architecture. Upon his graduation from Misr International University, Saafan pursued a promising career, where he first taught at the University then art at a local school in India whilst volunteering in various permacultural projects around the subcontinent. In 2017, he worked for leading design firms in Cairo, such as A for Architecture, Cairo Urban Sketchers, and Takween. In 2018, he was commissioned to design the Dawar El Ezba Cultural Center, for which he received global awards, recognitions and nominations for “Building of the Year” by prestigious architecture and design magazines and was published on websites and in books. Saafan recently participated in the Seoul Biennale of Architecture and Urbanism and is now working on prospective urban, architecture, landscape, exhibition and community projects within Egypt and globally and is eager to share his collective design process with communities in need.
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DESIGNING FOR SOCIAL IMPACT: SUCCESS STORIES IN EGYPT
MOHAMED ABDEL SAMAD PANELIST Mohamed Abdel Samad is a social entrepreneur who promotes the concept of responsible, proactive capitalism wherein firms embark on a journey to avoid any activities that would negatively impact the community; thus striving to create shared value where both the firm and community profit. With an effort to mitigate climate change and build sustainable communities, Abdel Samad started “Shagara” in 2011, a multidisciplinary design studio that employs design thinking and green architecture techniques to integrate vegetation into human life. Shagara’s leading project is “Shagara at School,” which provides a sustainable solution for overcrowded classrooms in Egyptian schools by employing its rooftops for building “green roof classrooms.” In 2015, he founded “Nutrients Recycling”, a biotech startup that employs living organisms to treat wastewater, while producing energy and protein rich biomass. Abdel Samad is also a member of the Global Shapers Community by the World Economic Forum, the Synergos Social Entrepreneur and the Switchers Network. Furthermore, he is a climate leader at Al Gore’s Climate Reality Project.
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DESIGNING FOR SOCIAL IMPACT: SUCCESS STORIES IN EGYPT
MOHAMED RADWAN MODERATOR Mohamed Radwan is a multidisciplinary designer, principal architect of RADs and design studio manager at LEAD group. Between 2012 and 2016, Radwan was a teaching assistant at the American University in Cairo (AUC) and a lecturer at the Arab Academy of Science and Technology in the fields of graphic design, architecture, and interior design. He is deeply invested in experimenting with fusing Egyptian heritage with contemporary design trends by utilizing design thinking as an innovative problem-solving method. In April 2020, together with his cofounders Amr Orensa and Hisham El Essawy, Radwan founded Cairo Designathon – Egypt and the MENA region’s first and only collaborative design marathon. Radwan received various international and national awards, including DNA Paris Design Awards 2020 for his anti COVID-19 office pod system design “Qwork Pods”, Bronze A’ Design Award 2021 for the same project, and Design Hero 2021 by A’ Design Award in Como, Italy.
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CELEBRATING CRAFTSMANSHIP ACROSS DISCIPLINES Craftsmanship has been the core of Egyptian creative practice for many years. It is a manifestation of our cultural identity and heritage while telling stories of art, tradition, our constant strive for beauty, and the artisans who have inherited their knowledge and skills from their predecessors. What is the community’s role in preserving and celebrating these skills? And how could craftsmanship be used as a means to empower our community and drive social impact? This panel will discuss craftsmanship through 3 different successful initiatives in Egypt and across different disciplines: art, architecture and design.
Panel Discussion Contributors. Yasmina Abou Youssef Sara El Battouty Ikram Nosshi Dalia Laz
PANELIST PANELIST PANELIST MODERATOR
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CELEBRATING CRAFTSMANSHIP ACROSS DISCIPLINES
YASMINA ABOU YOUSSEF PANELIST Yasmina Abou Youssef runs her family business in Egypt. When Abou Youssef visited a slum in Ezbet Kheirallah in the heart of Cairo, where illiteracy, poverty and malnutrition are a fact of life, she decided that change is needed and that this area is as much her home as the rest of Cairo. This drove her to establish Tawasol Egypt – an initiative to empower women in impoverished areas in Cairo.
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CELEBRATING CRAFTSMANSHIP ACROSS DISCIPLINES
SARA EL BATTOUTY PANELIST Sara El Battouty is a global award winning architect with 18 years of experience in the field of green and environmental buildings and sustainable development. El Battouty is the founder of one of Egypt’s most unique environmental design, training and strategy companies, ECOnsult, which has achieved the highest number of energy saving certified projects in Egypt. Her design work spans from Egypt to Italy and China, focusing on partnering with the private and governmental sectors on implementing green projects with social impact. She also founded MuBun Sustainable – another distinctive start-up in Egypt that specializes in transforming scrap waste into luxury high-end sustainable furniture. In 2014, El Battouty was appointed as a senior advisor to the Egyptian President, focusing on sustainable community development. She is currently working on raising environmental awareness and providing resources on natural heritage preservation and integrating both into the Egyptian schools’ curriculum in close collaboration with the Ministry of Education – a cause very close to her heart.
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CELEBRATING CRAFTSMANSHIP ACROSS DISCIPLINES
IKRAM NOSSHI PANELIST Ikram Nosshi is an architect and the director of the Wissa Wassef Art Center since 1995. Nosshi has a great admiration for the simplicity and timeless qualities of the Egyptian vernacular architecture, in particular the works of Ramses Wissa Wassef. He continues to use traditional building methods and materials for the design and implementation of most of his client’s private residential houses and the farm buildings of the Desert Developing Centre of the American University in Cairo. He also designed and built churches and dormitories, and renovated old buildings in a few of the Coptic monasteries in the Egyptian deserts. Since 1977, Nosshi has been working closely with his wife Suzanne Wissa Wassef on initiating the second generation of wool weavers, expanding the Ramses Wissa Wassef Art Center, developing and building ceramic kilns for the stoneware ceramics produced by Suzanne, and organizing and curating international tapestry exhibitions in Europe, North America and Japan.
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CELEBRATING CRAFTSMANSHIP ACROSS DISCIPLINES
DALIA LAZ MODERATOR Dalia Laz is an architect and entrepreneur, who founded Esorus – a one-stop B2B procurement marketplace for residential and commercial finishing, furnishing, design and service providers that connect and empower the industry stakeholders. Laz parallels her expertise in design with her passion for technology and content creation. In 2020, she was appointed by the Minister of Information as a media ambassador, when she began her role during the COVID-19 pandemic with the initiative “Design-to-Go”. In collaboration with other professional designers and architects, they were able to create one of the strongest design platforms that aims to empower and support the design scene in Egypt.
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TALKS 114
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WOMEN IN THE FIELD OF ARCHITECTURE Following the film City Dreamers, the director of New York’s Architecture & Design Film Festival (ADFF), Kyle Bergman, and the editor-in-chief of Architectural Record, Cathleen McGuigan, will embark on a conversation about the current state of women in the field of Architecture. Each year, Architectural Record hosts the prestigious Woman in Architecture Forum and Awards that is run by McGuigan. The conversation will cover a range of topics including why are women only 17% of the registered architects? Who are some of the next generation of women to watch as the future leaders of our profession? Is there a qualitative difference in leadership styles with firms that are led by women?
Talk Details. Cathleen McGuigan
Kyle Bergman
SPEAKER MODERATOR
Supported by:
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WOMEN IN THE FIELD OF ARCHITECTURE
CATHLEEN MCGUIGAN SPEAKER Cathleen McGuigan is the editor-in-chief of Architectural Record, the nation’s leading architecture publication for 130 years. Under McGuigan’s leadership, Record has won the Grand Neal award, the top American Business Media award for overall excellence, among numerous other editorial awards. In addition, McGuigan oversaw the launch of Record’s Women in Architecture Design Leadership annual awards program in 2014, the only honor of its kind in the U.S, to recognize the contributions of women in the profession. McGuigan has a BA from Brown University and was awarded a Loeb Fellowship at the Graduate School of Design at Harvard. Her articles have appeared in various publications, including The New York Times Magazine, Smithsonian, and Rolling Stone. She sits on the board of trustees of the Skyscraper Museum and the Center for Architecture in New York, has been honored by the Beverly Willis Architecture Foundation and won the 2021 Architecture in Media award from AIA New York.
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WOMEN IN THE FIELD OF ARCHITECTURE
KYLE BERGMAN MODERATOR Kyle Bergman, an architect by profession, founded the Architecture & Design Film Festival (ADFF) in 2009 and serves as its festival director. He has always recognized the strong connection between architecture and film. ADFF provides a unique opportunity to educate, entertain and engage people who are passionate about the world of architecture and design. Now in its 13th season, ADFF has grown to become the largest film festival dedicated to the creative spirit of architecture and design. Bergman also serves as president for Pacific Rim Park (PRP) whose mission is to use the process of designing and building parks as a tool to connect people and communities around the Pacific. An entrepreneur at heart, Bergman founded Alt Spec in 1999, a publishing company that produced a visual resource of unique and alternative products for architects and designers.
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BUILDING COMMUNITY BY MAKING ART The artist eL Seed and the director of New York’s Architecture & Design Film Festival (ADFF), Kyle Bergman, will discuss the power of public art and depict its ability in bringing communities together. Through select projects such as “The Journey” in Lebanon, “Perception” in Cairo and “Lost Walls” in Tunisia, we take a deep dive into eL Seed’s process of making and how working together with a community can prove to be invaluable, even more so than the final art produced.
Talk Details. el Seed
SPEAKER
Kyle Bergman
(biography on page 117)
MODERATOR
Supported by:
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BUILDING COMMUNITY BY MAKING ART
ELSEED SPEAKER eL Seed is a contemporary artist whose practice crosses the discipline of painting and sculpture. He uses the wisdom of writers, poets and philosophers from around the world to convey messages of peace and to underline the commonalities of human existence. eL Seed uses his art as an echo of the stories of the communities that he meets and aims to amplify their voices. Through his artworks, his goal is to create a bond between people across borders. His work has been shown in exhibitions and in public places all around the world: on the facade of lnstitut du monde Arabe in Paris, in the favelas of Rio de Janeiro, on the DMZ between North and South Korea, in the slums of Cape Town and in the heart of Cairo’s garbage collectors neighborhood. eL Seed’s accomplishments include being selected by the World Economic Forums in 2021 as one of the Young Global Leaders, and winning the International Award for Public Art in 2019 for his project in Cairo, “Perception.”
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GROWING UP WITH STORYTELLERS Following the film Eames: The Architect and the Painter, the director of New York’s Architecture & Design Film Festival (ADFF), Kyle Bergman, will embark on a conversation with Eames Demetrios, director of the Eames Office and one of the grandchildren of Charles and Ray Eames. Demetrios will discuss his experience with his grandparents and how that has influenced his creative path as a filmmaker, artist, and storyteller. He will also discuss – through his own work of films, books and even an international array of physical installations called Kcymaerxthaere – how the creative processes of making buildings, products, art, and film often have a common thread: storytelling.
Talk Details. Eames Demetrios
Kyle Bergman
(biography on page 117)
SPEAKER MODERATOR
Supported by:
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GROWING UP WITH STORYTELLERS
EAMES DEMETRIOS SPEAKER Eames Demetrios is best known in the design world as the director of the Eames Office and for authoring several design books, including An Eames Primer and Essential Eames. Demetrios is also the chairman of the board of the Eames Foundation, which is responsible for taking care of the Eames House. His current large-scale project is his parallel universe, Kcymaerxthaere – a global artwork of multi-dimensional storytelling. For this, Demetrios has so far installed 142 markers and historic sites involving 27 linear languages in 30 countries on 6 continents. Demetrios has also made over 60 films (mostly shorts) on topics from the Modern Maya to Frank Gehry, from homelessness to legendary winemaker Peter Gago, with genres including fiction, documentary and animation. Demetrios has given talks in 50 countries, including on the mainstage of the legendary TED conference.
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PLANNING TO STAY DIFFERENT: A DESIGN WEEK’S RECIPE FOR INNOVATION It is often claimed that design festivals are hubs for innovation. Bringing something like this to life is, of course, much easier said than done. So, what do design events need to do to, in fact, become agents of socially as well as ecologically sustainable change? Gabriel Roland, director of Vienna Design Week, proposes in his talk the example of an ever-changing, nomadic festival as a basis for discussing the crucial balance between reliability and adaptability when attempting to raise awareness for the innovative potentials of design.
Talk Details. Gabriel Roland
SPEAKER
Supported by:
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PLANNING TO STAY DIFFERENT: A DESIGN WEEK’S RECIPE FOR INNOVATION
GABRIEL ROLAND SPEAKER Gabriel Roland is the newly appointed director of Vienna Design Week. Besides leading the team organising Austria’s largest curated design festival, Roland is directly responsible for many of its international relations, commissions and special projects. For example, he initiated the Virtual Festival Headquarters of 2020 and co-curates the festival’s renowned ‘Passionswege’ format, which brings together design and craft. Roland has a background in textile design as well as fashion and art writing. Apart from Vienna Design Week, he was involved in projects bridging topics as diverse as toys, digital media, pop culture, and the contemporary art market.
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EXPERIENTIAL DESIGN: CASTING STORIES ONTO SPACES What is Experiential Design? How can we stimulate the full spectrum of all human senses in our spatial designs? The integration of vision, sound, touch, smell and taste into spaces is now not only limited to art galleries and museums, but has been expanded to our day-to-day spatial designs to enhance user experiences for the masses. Sarah T. Shannon, founder & leader of THE CULT, will be taking the audience through an audio-visual journey, explaining how experiential design is immersive as well as site-specific and how it affects the shopper/ guest’s experience and subsequently raises the brand’s sales and positioning by creating a marketing hype for them. Experiential Design offers a deeper layer to our brands beyond aesthetics.
Talk Details. Sarah T. Shannon
SPEAKER
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EXPERIENTIAL DESIGN: CASTING STORIES ONTO SPACES
SARAH T. SHANNON SPEAKER Sarah T. Shannon is the founder and lead experiential designer of THE CULT, an experiential design studio that casts stories onto spaces. With the completion of her master’s degree in interior design from Pratt Institute in NYC, with a focus on exhibition design, and her bachelor’s degree in architecture from the Faculty of Fine Arts in Cairo, T. Shannon has fused studying architecture, interior and exhibition design into her practice. All of which resulted in her experimenting and creating an experiential design studio, combining all elements of design in addition to catering to all human senses in each experience and journey created. THE CULT follows an unconventional set of rules to create original stories that provoke all human senses. Their work focuses on retail design, window displays, art installations, event design, exhibition design, art direction and curation.
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ISLAMIC ARCHITECTURE: QUESTIONS OF SACREDNESS AND TRADITION This talk will discuss sacredness, especially within the architecture of the “Islamic” tradition. But what is ‘Islamic’ tradition? What about its sources and their hierarchy? Are they absolute/ immutable and relative/ mutable? What are the criteria for authentic, traditional Islamic architecture in the past, present, and future? What do we mean by tradition? Is it a final product or circumstantial solution? Or is it a methodology and process? How does all of this relate to the -isms dominating today’s architectural theory within the singular box of Western hegemony and a metaphysics-denying ‘Enlightenment’?
Talk Details. Waleed Arafa
SPEAKER
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ISLAMIC ARCHITECTURE: QUESTIONS OF SACREDNESS AND TRADITION
WALEED ARAFA SPEAKER Waleed Arafa is an Egyptian architect, founder & principal of Dar Arafa Architecture. He holds a bachelor’s degree in architecture, urban design and planning from Ain Shams University in Cairo and a postgraduate degree in the conservation of historical buildings from AA School of Architecture in London. Arafa is currently an MA researcher in Islamic art & architecture at the American University in Cairo. His first project Dar Arafa Residence earned an Aga Khan Award nomination in 2010, whilst his project Basuna Mosque has been a finalist and winner of many international awards, including Archmarathon Stone Award 2019, Construction21 Green Solutions Award 2019, AFAMA 2020, and the Middle Eastern Architecture Personality of 2019 Tamayouz Award. He made his international debut through ‘La Maison d’Égypte’ project in Paris, currently under construction, and a number of heritage-related projects in Bahrain. Arafa is currently working on a new university campus, the first to be built using earth construction techniques in Egypt.
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MEUBLE EL CHARK: A 78 YEARS LEGACY OF CHAIRS MANUFACTURING With a start up production of 1 chair per day and a capacity of 6 workers, Meuble El Chark was founded in 1944 by the brothers Zaki & Helmy Abdel Hady as an artisan enterprise to manufacture wooden products in Gezirett Badran in Shoubra, Cairo. Today, the family-owned firm has become a pioneer in the manufacturing of over 300 variable design of seating solutions, fulfilling the continuous demand for public seating from cinemas, theaters, restaurants to schools, universities and conference halls. While preserving its artisanal, rich background, Meuble El Chark offers its clients cutting edge service through a diverse portfolio of armchairs, stools, sofas and beyond. Ahmed Helmy, who is the 3rd generation of the family enterprise and acts as its CEO since 2007, will share intimate stories about the history of the establishment and how it has now become Egypt’s leading chairs manufacturer.
Talk Details. Ahmed Helmy
SPEAKER MODERATOR
Sawsan Morad
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MEUBLE EL CHARK: A 78 YEARS LEGACY OF CHAIRS MANUFACTURING
AHMED HELMY SPEAKER Ahmed Helmy graduated from Jesuites French School and studied mechanical engineering at the American University in Cairo and Penn State University in the USA, with a minor in business administration and art. Helmy is the CEO of Meuble El Chark, Cinec, Karassi karassi + and Designocracy. He was the chairman of the Egyptian Furniture Export Council from 2005 to 2012, of which he is currently a board member as well as the Egyptian-Italian and Egyptian-UAE Business Council. He was also a board member of the Industrial Modernization Centre (IMC) during different rounds, 2011 & 2018-2020. Helmy has been the chairman of the Chamber of Wood & Furniture Industries (CWWFI) since 2016. Furthermore, he manages different furniture exhibitions and design related activities like FURNEX & +20 Egypt Design.
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MEUBLE EL CHARK: A 78 YEARS LEGACY OF CHAIRS MANUFACTURING
SAWSAN MORAD MODERATOR Sawsan Morad has been the editor-in-chief of El Beit magazine since 2017. Previously, Morad was the executive editor of the magazine from 2014. With more than 20 years of experience in arts journalism, she led an overhaul of the magazine and its role, launching a number of initiatives and projects. In 2018, Morad founded “Cairo 18” initiative, which aims to preserve the identity and heritage of Cairo and restore its status as a regional hub for creativity and arts. Taking the magazine to an international front, she partnered with the Italian platform “Fuorisalone” in 2021 to establish “Cairo Milano Design” media platform, which gives Egyptian designers access to the European markets and provides an international stage for the Egyptian products. Morad is also the founder of the Cultural Dialogue Series, an initiative launched in late 2018 and aimed at bringing together creative minds from Egypt and around the world in an open dialogue.
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CRAFTING ART IN MOTION PICTURE Most motion picture enthusiasts have seen many films and TV ads, but only few have a deep understanding of the art behind their production. Two creatives with two different backgrounds in art direction and filmmaking will take us through the craft of making ads from prop-making to set design, while discussing the vision, collaborations and manufacturing processes behind it all.
Talk Details. Ahmed Hefnawy
SPEAKER SPEAKER
Nader Elnakoury
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CRAFTING ART IN MOTION PICTURE
AHMED HEFNAWY SPEAKER Ahmed Hefnawy, an illustrator, product and graphic designer, sculptor, and collector, is a man of many talents that may be summarized as being the founder of Cairopolitan. As soon as he graduated from fine arts in 2000, Hefnawy ventured into the advertising field, where he worked at Leo Burnett as a storyboard illustrator, art director, graphic designer, and creative – offering new concepts and ideas while freelancing in model making and special effects. In 2006, the idea of founding Cairopolitan, a design-based store and gallery, began to grow – combining his art and design background with the experience he gained from his years of work. Hefnawy took part in several group exhibitions, including “The Mediterranean Triennial” in 1997, “Horreya” in Helsinki and Cairo in 2013, and “Inktober” by Medrar in 2016.
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CRAFTING ART IN MOTION PICTURE
NADER ELNAKOURY SPEAKER Nader Elnakoury, a self-taught filmmaker, explored making stop-motion, short films and commercials from a young age as he watched a variety of movies while critically observing different shooting techniques and acting schools. At the age of 17, Elnakoury participated in what would be a turning point in his professional career, an assistant director trainee in a “BBC world” film. By the age of 21, he had directed his first TV commercial and decided to focus on building his own style through storytelling, cinematography and image crafting. To date, he produced a myriad of TV commercials in the region and beyond as well as contributed to various movies and TV series as a second unit director. Elnakoury has received several awards, most notably the Mena Cristal Award and the Mena Effie Award. While carrying out his passion for directing commercials for almost 14 years, Elnakoury is now looking to make an even greater impact in the filmmaking industry through his first feature film.
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EGYPTIAN COSTUME HISTORY: 7000 YEARS OF CHANGING FASHIONS AND IDENTITIES A year ago, Yasmine El Dorghamy embarked on an odyssey to investigate the history of Egyptian costume for Rawi Magazine’s latest encyclopaedic edition. The undertaking was much more challenging than she expected and soon turned into a much bigger project dubbed The Egyptian Fashion History Project. One of the stumbling blocks was that almost everything on Egyptian costume history is limited to the ancient Egyptian era, and there is little visual evidence on dress for over 1000 years following the Byzantine Era. In particular, there is almost nothing left of the lavish costumes of the Mamluks who were famous for their extravagance and luxurious fabrics. In spite of this, with the help of textile and costume history scholars and collectors from Egypt and around the world together with illustrators and artists, she was able to piece together a fascinating picture of Egypt’s evolving fashions, influences, and identities over its entire 7000-year history.
Talk Details. Yasmine El Dorghamy
SPEAKER
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EGYPTIAN COSTUME HISTORY: 7000 YEARS OF CHANGING FASHIONS AND IDENTITIES
YASMINE EL DORGHAMY SPEAKER Yasmine El Dorghamy is the founder and editor of Rawi – Egypt’s Heritage Review. Established in 2009, Rawi is an annual, bilingual (En/Ar) publication focused on Egyptian history and cultural heritage and distributed in Egypt and internationally. El Dorghamy is also an adjunct professor of visual culture at the American University in Cairo (AUC) and holds a bachelor’s degree in Business Administration from AUC and a master’s degree in International Education Policy from Stockholm University’s Institute of International Education.
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Talks
MULTISENSORY EXPERIENCES – WHERE SENSES MEET SEASONALITY The seasonality of an ingredient refers to the period in which the ingredient is available. As seasons change, so do ingredients, food trends and experiences – making continuous creativity and innovation in menu designing and flavour matching the ultimate goal. To achieve which, knowing your food and working in season is essential. This talk highlights the importance of seeking innovation inside the kitchen and beyond the kitchen doors onto the table experience.
Talk Details. Karim Abdelrahman
Nora Abushadi
SPEAKER SPEAKER
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MULTISENSORY EXPERIENCES – WHERE SENSES MEET SEASONALITY
KARIM ABDELRAHMAN SPEAKER Karim Abdelrahman has worked in the kitchens of some of the world’s most celebrated chefs, including the legendary Chef Alain Ducasse in Paris and Guy Savoy’s 3 Michelin starred restaurant, rated the best in the world. These names roll off Chef Abdelrahman’s tongue as he shares his professional training background with honour. He prides himself on his choice of ingredients, which are the shining stars of his menus. Now known as Avec Karim, he put together a team whom he trains to excel at his latest venture, Privé Avec Karim. As a team, they excel at delivering culinary mastery, a firstclass premium experience and serve private gastronomic experiences never seen in Egypt’s hospitality industry.
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MULTISENSORY EXPERIENCES – WHERE SENSES MEET SEASONALITY
NORA ABUSHADI SPEAKER Nora Abushadi is a multidisciplinary designer and innovator who works with Chef Karim Abddelrahman on the team. Having a background in graphic design, Abushadi started injecting the concept of multisensorial gastronomic experiences in her early academic work. Later, she pursued further studies in Barcelona while interning at a 2 Michelin starred restaurant simultaneously. Her studies include masters’ degrees in social innovation and in gastronomic videography and photography for advertising, with which she was able to add the extra oomph to the philosophy and experience at Privé Avec Karim.
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IDEATION TO EXECUTION: OKHTEIN’S BRAND FILM Top-grade execution is often fueled by ingenious ideation, which is considered the most exciting stage in a project. Salma Elkashef and the fashion brand “Okhtein” set out to take you through their journey of ideas, concepts, solutions, innovation and the execution of producing the recent brand film of Okhtien’s flagship store.
Talk Details. Aya and Mounaz
SPEAKERS MODERATOR
Salma Elkashef
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IDEATION TO EXECUTION: OKHTEIN’S BRAND FILM
AYA & MOUNAZ SPEAKERS Okhtein, meaning, “sisters” in Arabic, is a fashion brand founded by two Egyptian sisters Aya and Mounaz. The brand is built on the sisters’ passion for recreation and the storytelling of the art and history through the unique handmade pieces. Okhtein is all about redefining the modern Arab woman. Its mandate is to break all global stereotypes and celebrate female Arab empowerment and its heritage. Okhtein focuses on duality, family connections and how unity allows for the creation of amazing opportunities. Okhtein believes the best luxuries in life are those that can be shared.
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IDEATION TO EXECUTION: OKHTEIN’S BRAND FILM
SALMA ELKASHEF MODERATOR Salma Elkashef is a Cairo-based filmmaker and cinematographer. Her passion for cinema and film came through when she studied cinematography at the High Institute of Cinema. In 2010, Elkashef was exposed to both fields and instantly found herself experimenting with photography. Her philosophy as an artist revolves around merging between cinema and film with still photographs that speak of a cinematic ulterior. During her studies, Elkashef worked as a focus puller on many drama sets, and from there, her understanding and knowledge of lighting and cinema grew. With previous experiences in directing fashion films and short movies, she was able to build her own sense of style at capturing emotional, cinematic images. Elkashef is an aspiring Sony ambassador for the MENA region and recently signed a contract with Domestika, where she will receive training in Spain and conduct online classes on their worldwide renowned platform.
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EGYPTIAN FILM POSTERS: A DESIGN REFERENCE Since 1927, the visual exposure to the film-poster industry in Egypt created a new reference for design in the Arab world. This linked design in Egypt to its history, politics, and popular culture. With their vibrant graphics, famous cultural elements, and social reflection, film posters are of great relevance to the Arab world and are considered treasured reflections of the past. The film industry changed the visual culture of Egypt completely, particularly in Downtown Cairo, where cinemas and theaters were prevalent. This emerging visual culture invaded the Arab world, and Egyptian films captured the imagination of Arab audiences all around the world. Cinema became a strong vehicle for expressing political agendas and for reflecting the social, cultural, and economic status of Egypt. People were observing new ways of illustrating images and writing Arabic script. The posters were witnesses to the evolution of different illustration styles that advertised the new faces of heroes and heroines that would appear on the silver screen.
Talk Details. Haytham Nawar
SPEAKER
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EGYPTIAN FILM POSTERS: A DESIGN REFERENCE
HAYTHAM NAWAR SPEAKER Haytham Nawar is a practicing artist and designer, as well as a scholar in the fields of art and design. Nawar has built his professional and academic career over the past two decades, simultaneously fulfilling the different roles. His extensive experience spans continents as he worked at the Ionian Centre for Art and Culture in Kefalonia, Greece, and taught at Polytechnic University’s School of Design in Hong Kong in the department of communication design. In 2014, he pursued his academic career as an assistant professor of design at the American University in Cairo (AUC), where he served as the director of the graphic design program from 2016 to 2019, before holding the post of the chair of the department of the arts at AUC. Besides his academic career, Nawar is the founding director of Cairotronica, Cairo International Electronic and New Media Arts Festival in Egypt. Cairotronica is a bi-annual festival that has taken place in Cairo since 2016.
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2022 Festival Catalogue
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AUC - Tahrir Cultural Center (TCC) is the newest addition to the cultural scene in Egypt at the heart of its capital in the historical building of The American University in Cairo. TCC is an accessible, fully-fledged cultural center that offers a wide range of affordable, meaningful, conventional, & innovative cultural activities, events, & services that addresses the cultural needs of the community. We have a simple tcc.auc
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clear mission; spreading, creating and preserving culture by creating a cultural movement that nurtures the past, the present, and the future. Our vision is to become the leading cultural hub, inspiring & cultivating both the public, and the artists, through a well-tailored engaging strategy that TCC offers to Egypt's community, while developing strong links with the local, regional, and international culture.
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