LIGHTS at Fernwood 2024 Sponsorship

20,000 PEOPLE ARE EXPECTED TO VISIT LIGHTS IN 2024.

Since 2021, LIGHTS at Fernwood has attracted more than 40,000 visitors and generated important revenue to support our mission to enrich people’s lives by awakening and deepening their appreciation of nature. Visitors come from across southwest Michigan and northwest Indiana and beyond.

Electronic media has been a very effective way to reach our audience with more than 14,100 friends on Facebook, 4,450 followers on Instagram, and 19,000 recipients of Fernwood’s monthly e-newsletter. Our website, which attracts nearly 125,000 annual visits, is also useful for communicating with our growing number of constituents, including more than 43,000 visitors and 2,500 member households. We utilized all these interfaces, onsite banners, and video screens to acknowledge and promote our LIGHTS 2023 supporters and sponsors.

LIGHTS IS AN EVENT FOR THE COMMUNITY BY THE COMMUNITY.

We invite you to support LIGHTS 2024 with a grant, contribution, or sponsorship. Your investment will bring joy to thousands of children and adults this holiday season.

LIGHTS 2024 is 28 nights between November 29, 2024, We will also be creating new illuminated experiences for our guests. Fernwood has returned to producing its Fernwood Notes, with a distribution of approximately 10,000 copies, and LIGHTS 2024 will be prominently featured in the

We invite you to support LIGHTS 2024 with a contribution, grant, or sponsorship. Your investment will bring joy to thousands of children and adults this holiday season and provide your organization with the opportunity to showcase your commitment to the greater southwest Michigan and northwest Indiana communities. Early promotion and recognition for our supporters has begun this summer, with exclusive advance member tickets going on sale in early October.

LIGHTS SPONSORSHIP OPPORTUNITIES

This year LIGHTS 2024 promises to be brighter than ever before.

Please play a starring role in this year’s celebration and help Fernwood shine! For more information, please contact sponsor@fernwoodbotanical.org or 269.695.6491.

PRESENTING LEVEL

$25,000 INVESTMENT

• Company name: press releases to all regional print, digital, and news media, multiple social media posts with tagging, e-newsletters, event web page, and on-site sponsor banner at event entrance.

• LIGHTS Preview Party tickets, November 23 6–8 pm: 10

• LIGHTS tickets: 25

• 20% discount on LIGHTS holiday party rental fee

SHINING STAR LEVEL

$10,000 INVESTMENT

• Company name: press releases to all regional print, digital, and news media, multiple social media posts with tagging, e-newsletters, event web page, and on-site sponsor banner at event entrance.

• LIGHTS Preview Party tickets, November 23 6–8 pm: 8

• LIGHTS tickets: 15

$5,000 INVESTMENT

• ILLUMINATOR LEVEL

• Company name: multiple social media posts with tagging, e-newsletters, event web page, and on-site sponsor banner at event entrance.

• LIGHTS Preview Party tickets, November 23 6 - 8 pm: 5

• LIGHTS tickets: 10

OTHER SPONSOR OPPORTUNITIES INCLUDE:

• 14 foot, larger-than-life Live Poinsettia Tree

• Lighted Swings

• Visits with Santa Claus

• Live Elf on the Shelf