DC Metro Marketing Q3 2023 Report

Q3 | 2023

Marketing & Customer Development Summary

Table of Contents 2023 Marketing Content Calendar Q3 DC-Metro Overview Goals of Portfolio Campaign approach Press Coverage and Announcements Summer Campaign Recap Fall Campaign Q3 Paid Boosted Posts SONDER/SWAY Q3 Highlights Bethesda Row Art Install and Ads Laurel Shopping Center Office Merchant Communications Leasing Eblasts Events & Activations Pembroke Gardens & Cocowalk Looking Ahead Appendix: Property Summaries Bethesda Row, CocoWalk, Congressional Plaza, Pike & Rose, The Village at Shirlington, Westpost, Shops at Wildwood

Q3 Overview - DC Metro

5

Merchant Grand Openings

74,379

DC Metro Email Subscribers 3% decrease from Q2

78

Events, Activations and Pop-Ups

229

Pieces of Media Coverage

71,337

Social Followers

4.5% Increase from Q2

56%

B2B Leasing Eblast Open Rate Average

Our Strategic Approach Singular market-wide messaging Increase in spend efficiency (Campaign creation, production, digital advertising) Decrease in reactionary/non-strategic messaging Ability to highlight individual properties/tenants within marketing framework

Press & Announcements 229

TOP PRESS STORIES & ANNOUNCEMENTS ●

17 Classic DC-Area Restaurants With Cheap and Delicious Eats Ft: Taco Bamba ●

Total Mentions

1.3% Increase from Q2 10% Increase YoY

916M

Total Readership of Coverage 25.4% Increase from Q2 24% Decrease YoY

$1.7M

Ad Equivalency of Coverage 21.4%Increase from Q2 23% Decrease YoY

Washingtonian 5 Great Lunch Deals at Upscale DC Restaurants Ft: Caruso’s

The Patch Sustainable Fashion Brand Reformation Opens New Store At Bethesda Row Ft: Reformation

Vuori's First DC Area Location Opens At Bethesda Row Ft: Vuori ●

The Washington Post Tom Sietsema’s 7 favorite places to eat right now Ft: The Salt Line

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Moco 360 RASA, Owned by MoCo Natives, Wins RAMMY Award for ‘Favorite Fast Bites’ Ft: Rasa

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MSN Where to Get Food for Rosh Hashanah Around D.C. Ft: Call Your Mother Deli, Mon Ami Gabi, Summer House Santa Monica

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WUSA 9 Ice Cream! Celebrate National Ice Cream Month with Mimi's Handmade Ice Cream Ft: Mimi’s Handmade Ice Cream

View all Q3 articles here and Q3 analysis report here.

Summer Campaign Recap Overall Performance

Top Performing Creative

Google increased in click performance by 68% compared to the Spring flight.

Indicates the strength of our ad message

Meta’s CPM decreased by 4%, enabling our ads to reach an additional 109k impressions compared to Spring

2.4M Impressions 14.2% Decrease from Spring

Westpost - Moments Like This Highest performing Meta post

13.4K Clicks

19.6% Increase from Spring

*Full campaign numbers on next slide.

Key Insights

Pike & Rose continues to have the lowest CPM of all locations.

The Google campaign click through rate (CTR) is now 48% above the industry benchmark of 3.82%

All locations improved in CTR this flight, with The Village At Shirlington seeing the highest increase of 128% compared to Spring

The Village At Shirlington Highest performing Meta reel Bethesda Row Highest Google Max performer

Summer Campaign Recap Google Performance Max

Total

Impressions

2,284,778

208,040

2,492,818

Clicks*

2,043

11,434

13,477

CPM

$2.01

$23.22

-

CPC

$2.25

$0.42

-

Ad Spend

$4,600.00

$4,854.22

$9,454.22

*Note audio ads do not record clicks

Fall Marketing Campaign: September 5 - November 10 The Fall edition of our yearly marketing campaign “Dedicated To Delight” is already launched on property as of September 5.

The campaign creatively calls attention to the authentic and unfiltered moments to capture what’s candid and show delight.

The campaign will be seen throughout our property neighborhoods, Facebook & Instagram accounts, Google and Spotify.

Fall Marketing Campaign: New Initiatives Wild Postings: Street-level advertising in off-site locations to promote new collection of retail shops at Bethesda Row. Scouting areas in 20007, 20016, 20817, and 20814 Retargeting: Reaching previous visitors of our website of ads though select online lifestyle and fashion website. Opportunity to recapture potential customers or visitors.

Website where retargeting will be running are: ELLE, Harper’s Bazaar, Good Housekeeping, E!, and others

*Animated retargeting ad will appear on like websites.

Q3 Boosted Organic Posts $15,000

Top Overall Post

Media Spend

Dig in -Almost all top-performing posts featured food. It is recommended that we generate food-related organic content when possible.

6,357,097 Impressions 1.4% Increase QoQ

Frequency - Our posts reached a total of over 835k people throughout the quarter, at an average frequency of 7.6 times. This frequency is relatively low over 3 months, so there is room to increase budget without over-saturating our audience

4,759

Link Clicks 18.6% Increase QoQ

$2.34

Cost/Engagement 21% Decrease QoQ

6,408

Engagements 26.5% Increase QoQ

Learnings to take into Q4

The Taco video post was the top performing post overall, receiving 20% of all post engagements and cost per engagement was 75% lower than the average across all posts This is the third quarter in a row where a video asset is the top performer when looking at all posts from all properties.

Video - A continued observation quarter-over-quarter is the significantly higher success of video assets when driving engagement through boosted posts. To capitalize on this efficiency, we recommend posting all Instagram reels to Facebook as well.

View the full report here.

Q3 - Sonder/Sway Highlights 56

Merchants Featured

44,243 Maryland Subscribers

15,520 Virgina Subscribers

July 19 - 31: SONDER/SWAY partnered with IPIC Theaters at Pike & Rose to host a pop-up Barbie box in tandem with the release of the highly-anticipate movie. A contest was run via email, giving existing subscribers the chance to win one of 8 pairs of movie tickets to IPIC. The contest generated 189 entries.

Bethesda Row Art Install and Ads ●

Partnered with LucyBlossoms to create an art-deco flower activation during Bethesda Row’s PIP

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Lewis Miller inspired

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New evergreen garage ads: Kendra Scott, Vuori, Gorjana, Reformation, Veronica Beard, Anine Bing

Laurel Shopping Center We have been working to increase profile activity and engagement keeping the following in mind: timing, frequency, content type, and merchant mix/post subject matter.

The shopping center’s posts in the last 90 days received a substantial number of likes, comments, and shares. Posts have been well received by followers and two-way engagement have been high.

We continue to seek opportunities to engage with our tenants and the community via events/activations and large-scale art projects and unique public relations opportunities.

The Offices at Pike & Rose ● ●

Office

915 Meeting St Brokers Luncheon (Oct 24 & 25) Kickoff to Block 13

The Offices at Shirlington ●

Business cards for tenants linking to an updated Tenant Handbook

The Offices at Westpost ●

WBJ article on Air & Space Forces Associations new HQ space

Merchant Communications 769

July

2.6%

August

Merchant Subscribers

Q3 Average Click Through Rate 10% decrease from Q2 13% increase YOY

45.9%

Q3 Average Open Rate 8.3% decrease from Q2 2.3% decrease YOY

Merchant Eblast Communication Marketing Initiatives Deck

Merchant Eblast Communication Marketing Initiatives Deck

September

Merchant Eblast Communication Marketing Initiatives Deck

Leasing Eblasts July

359

Mid-Atlantic Brokers Subscribers

64%

Q3 Average Open Rate + 14.2% QoQ + 3.7% YoY

10.6%

Q3 Average Click Through Rate + 120.8% QoQ + 55.9% YoY

Eblast A - FRT Relationship With Cava 66% OR, 17% CTR Eblast B - Salt Line Bethesda Opening 63% OR, 10% CTR

August

Eblast A - Taim Opening at Tysons Station 68% OR, 8% CTR Eblast B - FRT Relationship with Cava 57% OR, 13% CTR

September

Eblast A - Chip City at Shirlington 65% OR, 5% CTR

View Q3 Email Results here.

Events & Activations Pike & Rose | Hello Betty Live Music Series Hello Betty hosted live music on their Boat Bar every Thursday, Friday, and Saturday evening starting in the summer and carrying over in the Fall.

Pentagon Row | Hello Kitty Cafe Truck August 12 The touring Hello Kitty Cafe truck made its stop in Arlington, VA to greet guests with their unique collector goods and one-of-a-kind treats.

Generated $1,000 from license fee.

Events & Activations Bethesda Row | Veronica Beard x Napkin Network Shopping Fundraiser September 21

Village At Shirlington | Sam Beckett’s Celtic Festival September 30th

Veronica Beard held a shopping and styling event with proceeds benefiting the Napkin Network, a local organization of who provide essential baby items directly into the hands of Moms in Need.

Samuel Beckett’s hosted their annual street celebration on Campbell Ave with support from Federal’s marketing and operational teams. Collected 424 signups on Eventbrite.

Results: $14k in sales during the event

Event Marketing Recap: link

Events & Activations Wildwood | Fall Shop & Sale

Seasonal shopping event with promotions from Yves Delorme, South Moon Under, Indigo Octopus, Irresistibles, and more.

Supported event with email and social promotion, on-site signage, and on-site decorations.

Westpost Makers Market

Makers Market at Westpost brings together 20 local creators for outdoor shopping on the plaza.

The Market will be open on the first Sunday of each month starting in April and ending in October, from 12 - 5 PM.

Generated $1,500 each month (20 vendors x $75 fee)

Pembroke Gardens

CoCoWalk

CocoWalk Signage

CocoWalk - Events & Activations FP Movement September Wellness Series

Barbie Box Activation

View more event details in the appendix

Hispanic Heritage Month Cocktail Celebration ft. The Key Club, Botanico, Sushi Garage, Cinepolis, Narbona, The Spot Barbershop

CocoWalk

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Paid Media $1,268

375,919

266,106

83,592

Investment +5.1% QoQ

Reach + 123.6% QoQ

Interactions +135.7% QoQ

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33,940

18,648

38%

1,651

Open Rate -11.6% QoQ

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Impressions +87.7% QoQ

Email Emails sent +.9% QoQ

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Total Opens -10.7% QoQ

Total Clicks -16.2% QoQ

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The data reported doesn't correspond to the full Q3 period so results may vary as the quarter ends.

In Q3 we focused on getting more engagement. ○ Our ads were concentrated on events. (Miami Spice, Hispanic Heritage, and Barbie giveaway). ○ We were also aiming for interactions with other Cocowalk publications.

During Q3, we emphasized generating more engagement with our social media posts and our audience, rather than driving traffic to the website, so our overall traffic campaign results decreased. ○ With a minimal variation in our budget of +3.4%, our impressions of +82% and reach 117% increased significantly. ○ As expected our interactions increased by +125.1%. But our clicks decreased by 83%.

We also saw a decline in unsubscribes with 84 last quarters, which indicates our newsletter content is resonating with our audience.

In Q3 we also launched the updated newsletter template. This new template will allow us to see what content is clicked on most and what interests our audience so we can continue providing that content.

CocoWalk Organic Social

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21,530

679,347

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11,614

1.7%

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251

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Total Followers +2.5 QoQ

Impressions +87% QoQ

Social Engagements Engagement Rate -43.3% QoQ -69.7% QoQ

Press 14

Total Articles

6.86M

Average UVM *Unique Visitors per Month

Total Engagement

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Overall Impressions increased 87% compared to the previous period In Q3 we posted 26 Reels, which received 152,068 views and undoubtedly are some of our best Instagram performers Over the quarter, between both profiles we gained over 597 followers Though total engagements and ER cross-platform appear down, when looking at Instagram specifically, engagements are up 23% QoQ and ER is up 19%.

As we know, Facebook is declining more and more, so these IG numbers are the ones we want to pay attention to.

RM pitched CocoWalk for listicles RM joined CocoWalk’s tenant, The Spot, to a TV promo at NBC6 RM secured 14 positive media placements in July and September RM pitched Barbie movie activation and Hispanic Heritage Month Celebration to local media During the month of August, Roar Media focused on developing the logistics for the month-long activation ‘Hispanic Heritage Month Celebration’

CocoWalk Top Instagram Posts

Top Facebook Posts

Pembroke - Events & Activations Float Into Summer (Tuesdays in July)

Nike Wellness Series (9/17)

Taste of The Gardens (9/19)

Pembroke Paid Media $1,967

Investment +124.4% QoQ

233,012 Reach +146% QoQ

423,645 Impressions +213.7% QoQ

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76,698

●

Emails sent +65.7% QoQ

39.9%

Open Rate +28.7% QoQ

The data reported doesn't correspond to the full Q3 period, so results may vary as the quarter ends.

Q3 had special posts for the Float into Summer activation, shopping events, and Hispanic Heritage.

We focused on encouraging link clicks as well as engagements with Pembroke's organic publications.

Interactions +219% QoQ

Email 98,469

●

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24,860 Total Opens +115.5% QoQ

1,529

Total Clicks +142% QoQ

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This quart in Mailchimp was a positive month, taking into account that we exceeded the average open rate, according to our average benchmark of 21.33% While we sent out a greater number of emails, our close rate saw an increase this quarter.

Pembroke Organic Social 24,629

1.16 M

35,650

3.1%

Total Followers +7.3% QOQ

● ● ● ●

Impressions +224.2% QoQ

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Social Engagements Engagement Rate +150.2% QoQ -22.8% QoQ

Press 14

Total Articles +366% QoQ

66.3M

Average UVM *Unique Visitors per Month +466% QoQ

● ● ● ●

Overall Impressions increased 224.2% compared to Q2.

In Q3, we posted 15 Reels, which received 140,188 views - a 313.3% increase.

Over the quarter, between both profiles we gained over 1,669 followers While the overall engagement rate has experienced a decrease, this is because of the substantial increase in impressions during the summer months, primarily thanks to the "Float Into Summer" campaign, which drew significant attention to our page.

When examining the engagement rates on a monthly basis, we observed a notable increase of 60.1% in July, followed by another uptick of 27% in September

RM pitched SPG for listicles RM pitched ‘Float into Summer’ art installation, National Piña Colada Day, Wellness Sunday, Bark Crawl and Taste of the Gardens event RM secured 14 positive media placements during the months of July, August and September RM joined The Shops at Pembroke Gardens’ tenant, Level29, to a TV promo at a local spanish language TV station

Pembroke Top Instagram Posts

Top Facebook Posts

Looking Ahead ●

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Events & Openings ○ Trick Or Treat ○ Light Up The Village (VAS) ○ Jingle Bell Run (WP) SONDER/SWAY Gift Edit 2023 Stroll Magazine (BROW) Launch of Westpost ○ Website ○ Social ○ On-site Signage ○ Press The Office at Pike & Rose ○ 935 Prose Event ○ 915 Meeting Street Event

Appendix

Sonder/Sway July

Maryland Eblast: 37.7% OR | .33% CTR Virginia Eblast: 66.5% OR | .57% CTR Drop Your Anchor - Hello Betty (P&R) Easy Like - Sunday Morning Bakehouse (P&R) Blissed Out - Privai (P&R and Westpost) Hello, Libby! - Diament Jewelry (VAS) Fireworks & Workouts - RoadRunners (WP), REI (P&R), FITRow (CP), F45 (VAS), Club Pilates (WP), Equinox, Planta (BROW) #SundayReset - Container Store (CP), Target (WP), Fresh Market (CP), TJ Maxx (WP), Harris Teeter (WP)

August

September

Bites & Flights - Hello Betty (P&R), Little Miner Taco (P&R), Luke's Lobster (BROW), Matchbox (BROW & CP), Fish Taco (WW & BROW) Cafe Szn - Maman (BROW), Joe & The Juice (WW & BROW), Foxtrot (BROW), Sunday Morning Bakehouse (P&R), Dolcezza (BROW) Reset For Fall - The Container Store (CP), Home Goods (QOP), TJMaxx (FP), Paper Source (BROW, Target (MCX), West Elm (P&R), Anthropologie (BROW) BTS Room Makeover - Red Orchard (WW), Target (MCX), Marshalls (GBS), West Elm (P&R)

Fall Event Round Up - Bethesda Row, Congressional Plaza, Pike & Rose, Village At Shirlington, Westpost Coffees & Besties - Maman, Foxtrot, Laduree, Glossla (BROW) Bedtime Revamped - Marshalls (MCX), Barnes & Noble (CP), Red Orchard (WW), Williams Sonoma (BROW) 5 Fall Fashion Trends - Evoluxxy (P&R), Indigo Octopus (WW), Veronica Beard (BROW), Reformation (BROW), J. Crew Factory (CP)

Maryland Eblast: 38.1% OR | .32% CTR

Maryland Eblast: 38.7% OR | .4% CTR

Bethesda Row Events & Activations Williams Sonoma Cookie Series (7/2, 7/9, 7/16) Mon Ami Gabi Bastille Day (7/14) Spanish Diner Summer of Sangria Party (7/16) Kendra Scott Sip & shop (7/27) The Sill Propagation (7/30) Williams Sonoma Air Fryer Series (8/6, 8/13, 8/20, 8/27) Faherty x Om Room: Meditation (8/19) The Sill Workshop: Pests 101 (8/20) Heyday Refresh & Recycle Event (8/20) The Sill Happy Hour Sip N Shop on Fridays (8/18, 8/25) Faherty 1-Year Bday In-Store Popups (9/15 - 9/17) Veronica Beard Shop & Style (9/21) The Sill Fall Plant Care Workshop (9/24) Luke's Lobster National Lobster Day Special (9/25) VB Gives back x Readworks (9/28) Maman National Coffee Day (9/29) Social Numbers Instagram Followers: 7,464 Facebook Likes: 6.7k Facebook Rating: 4.6 Openings Salt Line - 7/11 Reformation - 7/17 Vuori - 7/28

Eblast (Subscribers: 9,301) ●

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July A (7/3) ○ Featuring: Equinox, Sweetgreen, Lululemon, Spanish Diner, Veronica Beard ○ 0.6% CTR | 48.1% OR July B (7/19) ○ Featuring: Jeni’s, Veronica Beard, Heyday, Salt Line, Levain ○ 1.7% CTR | 50.8% OR Foxtrot Dedicated Email ○ Pizza Launch ○ 1.6% CTR | 39% OR August A (8/8) ○ Featuring: Allbirds, Marine Layer, Madewell, Foxtrot Market ○ 0.4% CTR | 45.4% OR Heyday Dedicated Email ○ Refresh & Recycle Event ○ 0.2% CTR | 39.8% OR August B (8/21) ○ Featuring: Reformation, Anthropologie, Williams Sonoma, Simon Pearce, Vuori ○ 0.7% CTR | 47% OR September A( 9/6) ○ Featuring: Cava, Bethesda Bagels, Spanish Diner, Fish Taco, Luke’s Lobster, Matchbox ○ 0.6% CTR | 48.5% OR Salt Line Dedicated Email ○ Lunch Menu Launch ○ 0.9% CTR | 39.8% OR September B (9/19) ○ Featuring: Vuori, Anine bing, Veronica Beard, Jenni Kayne, Morley, Wylie Grey, Sassanova, Madison Reed ○ .7% CTR | 45% OR

Congressional Plaza Events & Activations

Shoe Fly Sidewalk Sale (8/24-25) Container Store College Shop (All August) FITRow Day of Fitness (9/23) - Canceled Chico's 25% off sale (9/28-10/2)

Social Numbers

Instagram Followers: 1,157 Facebook Likes: 3.7k Facebook Rating: 4.2

Openings

Eblast (Subscribers: 9,419) ●

July (7/5) ○ Featuring: Starbucks, Nails By Sean, Chico’s ○ .5% CTR | 43.5% OR

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August (8/3) ○ Featuring: Barnes & Noble, The Container Store, J Crew Factory, Smoothie King ○ .3% CTR | 44% OR

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September (9/7) ○ Featuring: Ulta, Mr Wish, Pure Barre, Orangetheory Fitness, Corepower Yoga ○ .4% CTR | 43.2% OR

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FITRow Dedicated Email ○ FITRow Day Of Fitness Event ○ .7% CTR | 35% OR

Eblast (Subscribers: 35,536)

Pike & Rose Events & Activations

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Social Numbers

Pinstripes Stars & Strikes (6/30-7/9) Instagram Followers: 12.5k Hello Betty Seafood Boil (7/16) Facebook Likes: 13k Hello Betty Drag Brunch (7/23) Facebook Rating: 3.7 Bark Social Paint Your Pet (8/16) Ashley Denay at Sports & Social (8/18 & 8/26) Hello Betty Seafood Boil (8/20) Bark Social Singles Mixer (8/24) Porsche Labor Day Specials (8/25) Hello Betty Drag Brunch x Broadway (8/27) Bark Social Tie Dye Party (8/27) Sports & Social Ribbon Cutting (9/7) Owen's Tavern & Garden Ordinary Oktoberfest (9/23) REI Appalachian Trail Overnight Camping (9/23-9/24) Hello Betty Drag Brunch: Dragtoon Network (9/24) Bark Social Collage Art Workshop (9/27) Pike Central Farm Market Bark Social Movie Mondays Bark Social Trivia Tuesdays Hello Betty Soundwave Thursdays Hello Betty DJ Fridays Hello Betty Song Filled Saturdays

Openings

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July A (7/3) ○ Featuring: Roaming Rooster, GAP, Lenscrafters, Sunday Morning Bakehouse ○ 1% CTR | 48.1% OR July B (7/20) ○ Featuring: Baked Bear, Nada, Pinstripes, Sephora, Sweetgreen, IPIC ○ .85% CTR | 42.2% OR August A (8/7) ○ Featuring: H&M, Uniqlo, Drybar, Pinstripes ○ 0.4% CTR | 42.5% OR August B (8/22) ○ Featuring: Kung fu Tea, Owen’s, Sports & Social, Sunday Morning Bakehouse, Bark Social ○ 2.4% CTR | 46.0% OR PIKEtoberfest RSVP (9/6) ○ Event ○ 1.4% CTR | 41.0% OR September A (9/8) ○ Featuring: LaserAway, Scout & Molly’s, West Elm, Mirage Nails, CAnopy, AMP, Pinstripes, Little Miner Taco ○ .4% CTR | 43.3% OR September B (9/19) ○ Featuring:Call Your Mother Deli, Sunday Morning Bakehouse, Pinstripes, Nando’s, Owen’s ○ .6% CTR | 43.2% OR PIKEtoberfest RSVP (9/29) ○ Event ○ 0.6% CTR | 37.0% OR

Wildwood Events & Activations

Eblast (Subscribers: 3,150) ●

July A (7/6) ○ Featuring: Solidcore, Chopt, Flex All Day, South Moon Under ○ 0.9% CTR | 50.6% OR

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August A (8/9) ○ Featuring: Indigo Octopus, Balducci’s, Le Pain Quotidien, CVS ○ 1.5% CTR | 49.2% OR

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September A (9/8) ○ Featuring: Piccoli Piatti, Joe & The Juice, Salon Nader, Red Orchard ○ 1.6% CTR | 49.6% OR

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Fall Shop & Sale Invite (9/21) ○ Event info ○ 0.6% CTR | 39.5% OR

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Fall Shop & Sale Invite (9/29) ○ Event info ○ 0.4% CTR | 38.5% OR

South Moon Under Half Moon Sale Indigo Octopus Sidewalk Sale (9/1 - 9/4) Fall Shop & Sale (9/29 - 10/1)

Social Numbers

Instagram Followers: 1,165 Facebook Likes: 1.2k Facebook Rating: 3.6

Openings

Eblast (Subscribers: 12,860)

Westpost

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Events & Activations

Makers Marker (7/2) Movie Series - Charlie & The Chocolate Factory (7/5) Movie Series - Jumanji Welcome to the Jungle (7/12) Kusshi Sips & Mochi Delights (7/28) Mattie & Eddies Live Music: Steve Morris (8/3-8/5) Makers Market (8/6) Hello Kitty Cafe Truck (8/12) Mattie & Eddies Pop Up Games (8/28) Makers Market (9/3) Mattie & Eddie's Halfway to St. Patrick's Day (9/15-9/17) Wednesday Movie Nights (9/20, 9/27) Nighthawk Oktoberfest (9/23) - Canceled Asia Bistro Jazz Night - Water Sign Band (9/30) Nighthawk Bingo Charity on Mondays Nighthawk Pour House Trivia on Tuesdays Sparrow Room Mahjong Lessons Wednesdays Mattie & Eddie’s Live Music

Social Numbers

Instagram Followers: 3,096 Facebook Likes: 6,800 Facebook Rating: 4.3

Openings

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July A (7/5) ○ Featuring: Privai, Basic Burger, Hangry Joes, Target ○ .7% CTR | 53.7% OR Summer Movie Series Event (7/5) ○ Featuring: Mimi’s Handmade Ice Cream ○ 0.6% CTR | 50.7% OR Summer Movie Series Event (7/12) ○ Featuring: Nando’s Peri-Peri ○ 0.4% CTR | 42.0% OR July B (7/19) ○ Featuring: Mimi’s Ice Cream, Nighthawk, Mattie & eddie’s, Kusshi Sushi ○ 1.0% CTR | 49.8% OR Makers Market Event (8/4) ○ Event Info ○ 0.6% CTR | 42.7% OR August A (8/8) ○ Featuring: Target, Planet Fitness, Great Clips, Ulta Beauty ○ 0.1% CTR | 58.2% OR August B (8/22) ○ Featuring: Smoothie King, Nighthawk, Zen Bistro, Mattie & Eddie’s ○ 0.4% CTR | 50.7% OR September A (9/7) ○ Featuring: Sur La Table, LOFT, Express Jewelers ○ 0.4% CTR | 51.1% OR Weekend Events Roundup (9/14) ○ Featuring: Mattie & Eddie’s, Nighthawk, Bandito’s, Kusshi Sushi ○ 0.3% CTR | 44.9% OR September B (9/20) ○ Featuring: Origins, Nighthawk, VA Spirits ○ 1.3% CTR | 49.9% OR Fall Movie Series Event (9/27) ○ Featuring: Bandito’s ○ 0.2% CTR | 41.1% OR

Village at Shirlington

Eblast (Subscribers: 6,832) ●

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Openings ●

Events & Activations

Fox 5 Zip Trip (7/21) Signature Theater: Disco Fever (7/25 - 8/13) Palette 22 Art & Sip: Neurographic Art II (8/14) Palette 22 Art & Sip - Sunflowers (9/11) Signature Theater King Of The Yees (9/12-10/22) Sam Beckett's Celtic Fest (9/30) Busboy & Poets Open Mic Nights Monday Samuel Beckett's Trivia Tuesdays

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Social Numbers

Instagram Followers: 5,155 Facebook Likes: 9.5k Facebook Rating: 4.6

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July A (7/6) ○ Featuring: Taco Bamba, Visualeyes, Carlyle, Busboy & Poets, ○ 1.8% CTR | 50.7% OR July B (7/21) ○ Featuring: Guapos, Harris Teeter, Signature Theater, Diament Jewelry, AMC ○ 1.7% CTR | 52.8% OR Fox 5 Zip Trip Recap (7/28) ○ Featuring: Bearded Goat Barber, Our Mom Eugenia, Le Village Marche, Cheesetique, Best Buns, Palette 22Dogma Bakery, Diament Jewelry,Signature Theater, F45 ○ 1.2% CTR | 39.4% OR August A (8/9) ○ Featuring: Adara Spa, Jeni’s Ice Cream, Best Buns, Diana Nails ○ 0.6% CTR | 48.5% OR August B (8/23) ○ Featuring: Library, Hair Play Salon, CVS, Harris Teeter, Palette 22, Taco Bamba, Big Buns ○ 1.7% CTR | 50.6% OR September A (9/6) ○ Featuring: Le Village Marche, Studio Salon Spa, Cheesetique, Samuel Becketts ○ 1.2% CTR | 52.7% OR Sam Beckett’s Celtic Fest (9/14) ○ Featuring: Samuel Beckett’s ○ 1.1% CTR | 41.5% OR September B (9/21) ○ Featuring: Dudley’s, Signature Theater, Damn Good Burgers, Astro Beer Hall ○ 2.4% CTR | 46.8% OR Sam Beckett’s Celtic Fest (9/29) ○ Featuring: Samuel Beckett’s ○ 0.9% CTR | 39.6% OR

CocoWalk

E-blasts (subscribers: 10,259 ) ●

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Events & Activations

Barbie Movie Social Giveaway & PR hits: RECAP

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Openings

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The Oyster Bar - 9/25 ●

Social Numbers

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Instagram Followers: 10.9k Facebook Likes: 10k Facebook Rating: 4.1 ●

July (7/13) ○ Featuring: The Key Club, Gas Bijoux, Planta Queen ○ 2.3 % CTR | 47.0% OR Resend July (7/15) ○ 2.8% CTR | 31.9% OR August 1 (8/2) ○ Featuring: Miami Spice (Botanico, The Key Club, Planta Queen, Sushi Garage), Infinity, Edite Mode ○ 6.3% CTR | 51.1% OR Resend August 1 (8/4) ○ 3.2% CTR | 19.5% OR August #2 (8/29) ○ Featuring: Miami Spice (Botanico, The Key Club, Planta Queen, Sushi Garage), The Spot, You Fit ○ 2.7% CTR | 47.7% OR Resend August #2 (8/31) ○ 0.4% CTR | 19.8% OR September (9/21) ○ Featuring: Hispanic Heritage Month Cocktail Celebration, FP Movement wellness class, Beauty Row (Gloss Lab, Skin Lab, 3D-Brows) ○ 0.8% CTR | 45.4% OR Resend September (9/23) ○ 0.2% CTR | 16.0% OR

Pembroke Gardens

E-blasts (subscribers: 5,316 | 3 week cadence) ●

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Events & Activations

Farmers Market July (2,9,16,23 & 30, Christmas in July (7/16) Farmers Market August (6,13,20 & 27) Back to School (8/1 - 8/10) Wellness Sunday x Nike Launch (8/20) Bark Crawl (8/26) Farmers Market September ( 3, 10, 17 & 24) Wellness Sunday x Nike Series (9/17) Taste of the Gardens (9/19) Hispanic Heritage (9/15 - 10/ 15)

July 12th - 37.9% - Christmas in July - CTR 0.3%

The Pub and Farmer’s Market

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July 14th - 14.7% - Resend Christmas in July CTR 0.2%

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July 28th - 50.6% - Back to School CTR 0.2% ○

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August 1 - 18.9 % Resend Back to School CTR 0.0%

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August 8th - 48.1% - Wellness Sunday x Nike CTR 0.6% ○

Featuring: Nike

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August 10th - 18.6% - Resend Wellness Sunday x Nike CTR 0.3%

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August 18th - 50.5% - BTS, Wellness Sunday, Bark Crawl CTR 0.4%

Openings

Instagram Followers: 10.9k Facebook Likes: 10k Facebook Rating: 4.1

Featuring: ME Spa, Athleta, LOFT, The Spot, Francescas, Altar’d State, old Navy, Carters, Nike, Village Tavern, The Pub, Lime Fresh and Lululemon

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Social Numbers

Featuring: Brio, Brimstone, Agave, Casa Espana, Havana 1957, Level 29, Sirocco,

Featuring: ME Spa, Frenzy Salon, Nike, Carrot Express, The Pub, Brimstone, Lululemon & Elegant Puppies

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September 1st - 51.3% Taste of the Gardens CTR 2.5%

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September 12th - 50.5 Reminder Taste of the Gardens CTR 2.0%

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September 22nd - 49.5% Hispanic Heritage CTR 1.1% ○

Featuring: Brio, Havana 1957, Agave, Casa Espana, Level 29 & Carrot Express

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September 25th - 17.8% Resend Hispanic Heritage CTR 0.9%