At Assembly Row, we pride ourselves in being one of Greater Boston’s fastest growing neighborhood destinations over the past decade. While conveniently located along I-93 and direct access to Downtown Boston via the Orange Line with its dedicated MBTA station, Assembly Row is a dynamic neighborhood offering first-class working, living, shopping, entertainment, and dining experiences.
And we continue to grow.
When fully built across 40 acres along the Mystic River, our neighborhood will feature a total of 635K square feet of retail and restaurant space, 2 million square feet of office space, and 1.8K residences.
Federal Realty Management Office
455 Grand Union Blvd, Suite 600, Somerville, MA 02145
Open Monday – Friday, 9am – 5pm management@assemblyrow.com
Operations
David Middleton // VP + General Manager // dmiddleton@federalrealty.com // 617-684-1505
Nick Schaejbe // Assistant General Manager // NSchaejbe@federalrealty.com // 617-684-1497
Joe Zito // Senior Operations Manager // jzito@federalrealty.com // 617-684-1514
Marketing
Contact the marketing team for in-store promotions, programming, advertising, and digital communications.
Haley Suarez // Associate Director, Marketing // hking@federalrealty.com // 617-684-1518
Annie Yeretsian // Assistant Marketing Manager // apepanyan@federalrealty.com // 617-684-1520
info@assemblyrow.com
SP+ Parking
Primary Office Number: 617-356-2671
Secondary Office Number: 857-282-7275
Employee Parking is available to both full-time and parttime employees for $25/month. To apply for a monthly parking pass, please click here.
Security
Northeast Security
24/7 Dispatch Office: 617-440-5560
At Assembly Row, our marketing team is dedicated to helping our tenants thrive! We’re here to provide the tools and opportunities you need to reach your goals.
From personalized advertising and sponsorship options to collaborative event promotions and community outreach, we’re committed to amplifying your store’s visibility.
The more you engage with us – by sharing your promotions, participating in events/tenant opportunities, and providing key updates – the better we can support and help elevate your brand.
• 27.9k followers
• Maintained an average engagement rate of 14% in 2024 – well above industry averages
• Reels produced in 2024 (44 total) resulted in 300k impressions and 575+ hours of view time
• 35k likes; 36k followers
• Our Facebook content reached over 600k people in 2024
• 38k subscribers
• 22% open rate in 2024 (8.3k people on average)
• Over the past 90 days we’ve totaled 2.4M visits from 58k unique visitors
• Top traffic drivers - 1) explore 2) homepage and 3) events
Channel followers/subscribers updated January 2025. Website data updated March 2025.
• 52% of respondents live in Somerville and Medford
• 78% of respondents are female
• 50% fall between 25 –44 years old
• 60% earn $100k; 21% earn $200k+
• 43% have kids
• 72% have a bachelor’s degree or higher
• 67% drive here; 41% park in the Marketplace
• 31% of respondents have dogs
• 45% consider Instagram the #1 way they find out about Assembly Row happenings; 35% report email
Demographics based on a 2023 survey comprised of our email subscribers and social followers.
The following slides include the various ways we can help you that are complimentary because you are a tenant here at Assembly Row.
Though some of the opportunities outlined require you to donate a free product/service or offer a discount, there are otherwise no associated fees to participate and/or gain exposure.
All we ask, is that you communicate with us and keep us informed on what you’re doing so we can highlight you to the best of our ability.
Due to the size of our neighborhood, we can’t always be proactive in getting around to each and every one of you.
So please reach out if you could use some help!
Our in-feed posts on social media showcase the best of our neighborhood – from signature events and exclusive promotions to tenant spotlights and exciting giveaways.
We highlight what makes Assembly Row a must-visit destination, engaging our audience with high-quality visuals, reels, and interactive content.
Have any content ideas? We’re open to collaborating!
Reach out to us with what you have in mind.
Capture the energy of Assembly Row and share your daily moments with us!
Whether you’re hosting a fun in-store event or simply enjoying our vibrant community, tag us (@assemblyrow) or send your content our way.
We love featuring authentic tenant experiences in our stories – let’s showcase the real-life buzz of Assembly Row together!
We’re all about authentic storytelling and creative partnerships. If you’ve got a unique idea or project, you’d like to collaborate on with us, please reach out!
Whether you’re planning a campaign, hosting an event, or simply want to showcase your innovative ideas, let’s work together to highlight what makes our community special.
Don’t forget to utilize the collaboration feature on IG – if it aligns with our content strategy, we’re open to accepting the request to collaborate!
Join in on the fun with our social giveaways! We run giveaway campaigns around holidays, major shopping days and more. From Valentine’s Day to Back-to-School campaigns and event promotions to holiday season happenings, there are various ways to get involved. Whether you donate a gift card, a product, or service –the more support we get from you, the easier it is to celebrate our vibrant community and create exclusive giveaways to help give back to our supporters and ensure repeat customers to your stores.
Keep an eye out for Mallcast emails with giveaway details throughout the year for your chance to get involved in any opportunities!
Our Assembly Row email database boasts 38K+ subscribers with a 22% open rate in 2024 (8.3K people on average).
We keep our subscribers updated – from new store openings and seasonal menu offerings to exclusive deals and must-attend events. We try our best to spotlight what’s happening around the Row! To subscribe yourself, click here. If you’ve noticed a trend here, you’ve got the right idea – we need content from you so we can help support you! Send us your deals, events, and any other happenings for a feature.
Every month, our Assembly Row residents and office employees receive an exclusive newsletter from our team.
Newsletters go out the first week of the month and we make an effort to feature as many tenants as possible.
This means if you have anything you’d like shared exclusively with corporate employees or residents, send them to us with ample lead time!
Hosting an event? We’d love to feature it on the Assembly Row website!
Send it our way to make sure it gets the visibility it deserves. Whether it’s live entertainment or a cooking workshop, we can help spread the word.
To get your event posted, send us the date and time, a brief description, and any relevant links. The more details you give, the better!
PS – many of the tenant event features in our email communications are pulled from the events page of our website!
Offering a great deal or discount? We’d love to feature it on the Assembly Row deals page! To get your deal posted, send us your deal, valid dates and disclaimer language on a weekly basis!
Getting your deal added to the deals page also has additional marketing legs! Deals included in our email communications and shared on IG stories each week are pulled from the website.
Each of your brands has a dedicated page on the Assembly Row website – make sure it shines!
You can request page updates at anytime in regard to your description, contact info, header image (sized 1500 x 500 pixels), logo, etc.
Our explore page is currently the most visited page on our website, so please also make sure your logos are up-to-date!
Need to fill a job position? We feature tenant job opportunities on the Assembly Row website – it’s a great way to connect with local talent and find the right fit for your team!
Just send us a job title, brief description, and a link to apply, and we’ll get it posted. Whether you’re hiring for full-time, part-time, or seasonal roles, make sure your opportunities are seen by job seekers in the area.
PS – we also run social ads directing applicants to our job page depending on how many jobs opportunities are listed on the site!
Interested in offering an exclusive deal or discount for Assembly Row employees and/or residents to help increase repeat visits and customer loyalty?
Submit a deal through our Perks Program! You can offer the same deal/discount for both employees AND residents of Assembly Row or choose to offer different ones. This is completely up to you!
Wondering what your neighbors are offering?
Here’s are some examples of what you can offer:
Want to download the Perks app? Visit www.assemblyrow.com/perks on your cell phone, open your browser’s menu and click “add to home screen” for easy access!
Mallcast is our internal tenant communications system. Any emails that come from Mallcast will come from <noreply@myrapidcast.com>. Whether it’s Assembly Row happenings and tenant opportunities or emergencies and delayed openings, it’s important to have an on-site contact you can trust to relay messaging to the rest of your team whenever we reach out!
Need to update your contact info? Shoot us an email info@assemblyrow.com and we’ll get you in the system for any future communication going forward.
CONFIRMED 2025 PROGRAMMING
• Yoga in the Park (Free Event Series)
• Free yoga classes held in Baxter Park – Saturday mornings May – September
• Makers Markets (Event Series)
• Monthly artisan market series run by the Boston Women’s Market – held on the 2nd Saturday of the month May – October
• Makers & Mocktails (Ticketed Event Series)
• Workshops hosted by a variety of local artisans – held on the 2nd and 4th Tuesday of the month June – August
• Free Thursdays on The Lawn (Rotating Event Series) – runs Thursday evenings June – August*
• Movie Nights – family-friendly movies shown on an inflatable pop-up screen starting at at dusk
• Live Music – outdoor live performances by local bands
• Laughs – outdoor PG13 comedy performances by The Comedy Studio
• Shadow Boxing – outdoor bootcamp style TITLE Boxing classes
• Bar Stars (One Time Ticketed Event)
• 21+ annual cocktail competition among Assembly Row restaurants – Thursday, July 10 // 6-8pm
• Riverfest (One Time Free Event)
• Largest signature event/block party concluding with fireworks over The Mystic River; attracts ~8-10k people throughout the day –Saturday, September 13 // All Day Event
• Trick-or-Treat for a Cause (One Time Free Event)
• An afternoon of Trick-or-Treating at Assembly Row – Sunday, October 26 // 1-3pm
*Free Thursdays on The Lawn will NOT take place on July 4th – programming to be pushed out 1 week
We are also in the process of exploring the following ideas/concepts for 2025.
Farmer’s Markets
• Most asked about event/offering from our 2023 visitor/resident survey
• Targeting launching a pilot program this September/October with the goal of holding a full market season in 2026 (spring-fall)
• TBD day of the week/cadence – would poll our audience for weekend vs. weekday offering before finalizing
Holiday Season
• Looking into a longer-lead holiday activation – targeting Black Friday – Christmas Eve
• Still a work in progress at this point
We offer many valuable advertising opportunities on the property that garner high visibility. We can work with your budget to create a customized and impactful advertising package to promote your store and location. Please contact us directly for pricing and availability.
Placement Examples
• 22” x 28” ad slots (directories and free standing)
• 24”x36” Windmasters (shown to the right)
• 4.5”x2.5” Directory Ad Slots (NEW)
• 35”x35”(NEW) OR 10’ x 10’ Garage Wall Decals
• Elevator Wraps
For more details, check out our 2025 Advertising Opportunities Deck.
In the Greater Boston area, Assembly Row is recognized as a leader in providing first-in-market events that drive traffic to and throughout the property.
All event sponsorship packages are designed to give your brand maximum exposure to Assembly Row audiences via pre-promotional efforts and on-site activations during the sponsored event.
Assembly Row programming is widely promoted online, onsite and receives abundant, positive media coverage to an eclectic audience.
For more details, check out our 2025 Sponsorship Opportunities Deck.
We appreciate you taking the time to stay updated with all the exciting opportunities here at Assembly Row!
Remember, the Marketing Team is always here to support you – whether you have questions, need assistance, or want to share updates.
Don’t hesitate to reach out – we’re just an email away. Stay in touch and let’s make this a great year together!
Sincerely,
Haley + Annie