As a vertically integrated landlord, we have a unique program designed to enhance your marketing and PR efforts. We encourage you to utilize these resources to amplify your brand in the local market. Below are the resources we provide as an in-house marketing agency to support your success. For new merchants, we schedule a kickoff call with our marketing team For existing merchants, we are available to schedule a call at any time. The intention of this introductory call is to discuss timelines, window wraps, public relations, new market strategy and general marketing support. Even if you do not have an exact timeline solidified, it is still important to hold this call so any opening efforts can be planned in tandem with our team for maximum amplification
Ready to elevate your brand?
BrittLawrence
MARKETING MANAGER Federal Realty
SerraScott
MARKETING ASSISTANT Federal Realty
We send out a monthly merchant-focused email – see here. It is deployed on the 15th of each month (important for subscribers to check junk mail). This not only provides a strategic overview of what our team is working on, but a chance for our merchant partners to share their marketing initiatives and requests for support. We use the content for organic/paid social, customer e-blasts and earned media, among others.
Customer-Focused Email
As noted above, we utilize the information from our merchant-focused email to send e-blasts to our audience twice a month An example of this email can be viewed here. We have a broad audience for these emails ranging from 10,000 – 15,000
Event and Activation Support
Whether your business is planning an event or ours, we can support in a variety of ways. Shop seasonal events, experiential activations, and t encourage merchants to participate in our est Wellness Sunday with Nike or PembrokeKIDS ( events) to maximize exposure in the commun event (ex. Anniversary Event, Trunk Show, Tast reach out to strategize on how we can partner
Shops at Pembroke Gardens actively pitches and hosts live media and TV spots, and we may reach out with the opportunity to feature your brand. When it comes to announcements and advisories, we can help craft the story and connect you with our local outlets Our property has a dedicated Instagram and Facebook account where we post user-generated content that supports merchants. You may submit content, but we ask that there are limited calls to actions Tag our handles via stories, posts, and reels for additional exposure.
