Q2|2025
Marketing QuarterlyReport
TableofContents
2025MarketingContentCalendar
ExecutiveSummary
● DCMetroOverviewPage4
● Q2DCMetroPages4-17
● FloridaOverviewPage23
● Q2CocowalkPages24-32
● Q2PembrokeGardensPages33-38
● Q2SONDER/SWAYHighlights
● LaurelShoppingCenterSocialMedia
● Office
DCMETRO
ExecutiveSummary
KeyInsights
Portfolio:BethesdaRow,CongressionalPlaza,Federal Plaza,MontroseCrossing,Pike&Rose,Wildwood
7M Visits
+1.5%
TTMYoYSales Total
TTMYoYSales
FullServiceRestaurant
SeefullQ2SalesandVisitsreports
● HighestdwelltimeisPike&Rose,76mins
● SpecialtyFood+22%atFederalPlaza,KuraandTorchi’sTacos continuetodrivesales
● 6.4MImpressionsDigitalAdswith5.9MfromMoCoShow
● TotalReadershipincreasedby134%QoQ
● Merchantemailopenrateisat30%forQ2.Theemailblast continuestoprovidetenantswithvaluablemarketing information
● 29tenantsparticipatedinonsiteevents
● 59merchantsmentionedinmonthlySonder/Swayblog
● Influencerpartnershipscontinuestodrivebrandawareness throughsocialchannelswith139KcombinedpostviewsinQ2
● 56Instagrampostspromoting%renttenantsinMaryland
● Equinoxfitnessseriesheldmonthlywith100RSVPs contributedtothepositivegrowthinfitnesssales.
Reformationsaw20%increaseintrafficfromtheevent
Q2Overview-DCMetro
89 Events,Activationsand Pop-Ups
782 PiecesofMediaCoverage
52,756
DCMetroEmailSubscribers -32%Q1duetocleaningupmailing list
26,910 SocialFollowers
19%
B2BLeasingEblast OpenRateAverage
TOPPRESSSTORIES&ANNOUNCEMENTS
● BethesdaMagazine:May/June:Shoppingcolumn-Match Point-J.Mclaughlin,JohnnyWas,Madewell,Scout&Molly's, WarbyParker,FlexAllDay,Sassanova.House Appropriations-TheContainerStore,WorldMarket, Anthropologie,Serena&Lily.BoozyBeauties-TheSaltLine
● BethesdaMagazine:July/August:Shoppingcolumn–Cover Story-Scout&Molly’s,Sassanova,Rails,REI,Faherty,Flex AllDay HouseAppropriations–WorldMarket,Serena&Lily,Urban Country,Anthropologie
Dining-Boubloulina
● MonAmiGabiChefDemo,Fox5GoodDayDC,4/3/25
● PackSmart/TravelLightwithSonder/Sway,Fox5GoodDay DC,5/20/20-ContainerStore,BlueMercury,Rails,South MoonUnder,Nike,
● Summer/ResortFashionwithsonder/sway,Fox5GoodDay DC,5/21/25-Rails,Evereve,JenniKayne
NationalSushiDaywithKusshiSushi,Fox5GoodDayDC, 6/18/25
CelebratingInternationalYogaDayandHealth&Wellness withCorePowerYoga,WUSA-TVGreatDayWashington, 6/27/25 ViewallQ1articleshereandQ2analysisreporthere.
Q2MetaMedia Recap
Q2MetaMedia BoostedPostsRecap
SummerMarketingCampaign:
6/1-9-1
“MomentsinMotion
Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media. Summereditionofourpropertysignagehas beeninstalledleaningintocapturedmoments whenspendingtimewithus. ThemediawillincludeupdatedAdvertising, In-AppDisplayandSocialaswellaspromotion inlocalonlinenewsplacementsMoCoShow, MoCo360andotheradplacements.
Q2Signage
Boll&BranchBethesdaRow
Q2Email Templates
Events&Activations
BoardGameSpeedDating-PLANTA
4/8
PLANTAhostedBoardGameSpeedDatingbringinglovetoBethesda Row.Thecommunitywasexcitedtohavealocaldatingevent!
Pike’sPeek 4/27
Pike’sPeekpoppedupatP&Rhostingover10,000runnerswith supportingfriendsandfamilies.TenantParticipation:Pinstripes,REI, SummerHouse,OneLife,andSweathouz.
Forthefirsttime,thiswasanIncomeGeneratingPartnership--$TBD
Events&Activations
PIKEkids
4/27,5/31,6/28
PIKEkidscontinuestogrowwithfunactivationslikeafloralwatercolor class,slimemaking,pastacraftsandspecialoffersfromtenant partners.Owen’sTavern,JuliiandBurgerFi. RECAP
CongressionalKIDS
4/20,6/29
CongressionalKIDSpartnerswithBarnes&Nobletohost6,reading circlesin2025.Attendeesread3bookswithacraftactivityaftereach book.
RECAP
Events&Activations
SoireeontheLane
5/10
TheBEWellprogrampartneredwithEquinoxtohostaseriesofclasses fromAprilthroughAugust.TenantPartners:Lululemon, Quartermaine,StretchLab,Dolcezza,FPMovement,Reformation
RECAP
FITRow
5/17
CongressionalPlazahostsFITRowadayoffitness.FITRowtenants hostedacomplimentaryclassandofferedpuppyyogainpartnership withalocalshelter.TenantPartners:J.CrewFactory,CorePower Yoga,OrangeTheory,PureBarre,FreshMarketandMadisonReed
RECAP
Events&Activations
SomethingDifferentatPike&Rose
5/7,5/21&5/28
SomethingDifferentpoppedupatPike&Roseforaseriesof3events fromUno,Connect4anda2000sthemedbowlingparty. TenantPartners:CityPerch,HelloBettyandPinstripes RECAP
ShopForTheCause
5/8
,5/27
ShopfortheCausepoppedupatReformation,KendraScottand AnineBinghostedbylocalsocialitesforshoppingwithpurpose.A percentageofsalesforeacheventwenttoOurDaughters’Futures,A WiderCircleandSusanG.Koman.
Events&Activations
BoardGameSpeedDating-Owen’sTavern
6/24
Owen’sTavernhostedBoardGameSpeedDatingtohelpsinglesinthe neighborhoodfindconnections.Theeventofferedacomplimentary beverage,lightbitesandabouncebacktokenforattendeestoredeem acomplimentarycocktail.
RECAP
LululemonRe-GrandOpening
5/28&6/3
BethesdaRowpartneredwithLululemonfortheirre-grandopening! Festivitiesstartedon5/28witha5KrunthroughtheCapitalCrescent Trail.Attendeesthentouredthenewstore,theexperienceincludeda LiveDJ,CupcakesfromGeorgetownCupcakesandacharmmaking activitywithPaperSource.On6/3,BethesdaRowcollaboratedwith LululemontohostactivitiesonTheLanewithaco-brandedphoto booth,EquinoxHIITClassandtenantpop-upslikeSweathouz, StretchlabandQuartermainnepopped-uptocaptureattendance.
Events&Activations
BEWellXEquinoxFitnessSeries
6/21,7/12,7/26,8/9,8/23
TheBEWellprogrampartneredwithEquinoxtohostaseriesofclasses fromAprilthroughAugust.TenantPartners:Lululemon, Quartermaine,StretchLab,Dolcezza,FPMovement,Reformation RECAP
Vintage&ArtisanalMarket|Shop&Sale
6/14-6/16
Wildwoodhosteditsfirstever,Vintage&ArtisanalMarketin conjunctionwiththeon-goingShop&Saleevent.TenantPartners: BelinaBoutique,SEQUEL,Voorthuis,FlexAllDay,Sarah’s HandmadeIceCream,SouthMoonUnder,Irresistibles,Indigo Octopus,SalonNader RECAP
LookingAhead
Events
BethesdaRow
● BEWellXEquinoxSeriesonTheLane
● FeelGoodTuesdays
● SoireeonTheLane-Fall
● ShopforaCause
CongressionalPlaza
● CongressionalKids
● Fallfest
Pike&Rose
● Piketoberfest
● PIKEkids
Wildwood
● Vintage&ArtisanalMarket
● Shop&Save
● RakuXMakeAWish
Media:BethesdaMagazineShopping
SignageRefresh:Laurel
SocialMedia:Growinfluencerprogram
EmailSubscriptions:Buildingstrategytogrownewemailblastlist
MerchantCommunications
Laurel Shopping Center
TheSocialMediateamworkedwithastrong teamofinfluencersinQ2.Increasingprofile activitywithcommentsandshares.
Theshoppingcenter’spostsinthelast90 daysreceivedasubstantialnumberoflikes, comments,andshares.Postshavebeenwell receivedbyfollowersandtwo-way engagementhavebeenhigh.
Wecontinuetoseekopportunitiestoengage withourtenantsandthecommunityvia events/activationsandlarge-scaleart projectsanduniquepublicrelations opportunities.
ClickhereforthefullQ2report.
Laurel Shopping Center
LeasingEblasts
ExecutiveSummary
Portfolio:CocoWalk(CCW)andShopsatPembrokeGardens(SPG)
KeyInsights
● Mediacoverageincreasedby25%thisquarter, contributingtothepositivesalesgrowthinspecialty food.Coverageincluded:
1.6M Visits
127 TotalMediaCoverage Pieces
67 Activations
2.2M SocialMedia Impressions
+7% YoYTopPerforming Segment-Specialty Food
23,112 EmailSubscribers
SeefullQ1SalesandVisitsreports
○ Showcasing%renttenantsviaActivations,New Openings,andMenuHighlights
■ WellnessSundaySeries(Ft.Nike)
■ TasteoftheGardens(Ft.LIME,RaSushi, andSirocco)
■ LBEateryOpening
■ MenuHighlights(Ft.Narbona,Cheesecake Factory,MisterO1,PLANTAQueen,and AgaveBandido)
● Florida’sdigitalfootprintcontinuestogrowviametaand emailsubscriptions.
○ CocoWalk:59%increaseinengagementviameta. PembrokeGardensshared20Reels,which collectivelybroughtin181,932views.
■ %renttenantsfeaturedanaverageof5 timesperquarter
● TenantfocusedactivationslikeSummerSolsticeand TasteoftheGardensactasapositivetrafficdriverfor propertyvisitsthroughoutthequarter
Q2Overview-Florida
67 Events,Activationsand Pop-Ups
+97%Q1
+31.4%YoY
23,112
FLEmailSubscribers
+1.2%Q1
+25%YoY
127 PiecesofMediaCoverage
+25%Q1
+210%YoY
57,144
SocialFollowers
+2.7%Q1
+162%YoY
54
836.06K
$164.68K
NBC6'slifestyleshow,SouthFloridaLive airedathree-minutesinterviewfeaturing SummerdrinksatChopSteakhouse&Bar.
Totalarticles:Listofonlinemediahostingyourpressrelease
UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth. AdEquivalency: The total estimated monetary value of articles in the report based on each Media Outlet popularity.
73
2.3B
Press&AnnouncementsCont.
DigitalPlacements
IncelebrationofTruffle Day,SouthBeachTop Chefspublishedalisticle featuringNarbona, CheesecakeFactory, MisterO1,andPLANTA Queen.
MiamiNewTimes featuringhigh-end venuesforaMother’s DayCelebration featuringPLANTA Queen.
ResidentMagazine
publishedanarticleon CocoWalk’ssummer solsticeweekendlong activation.
LifestyleMagazine featuringPaulaMarsola’s LBEateryopeningat PembrokeGardens.
MiamiLiving Magazinepublisheda storyonthesecond editionofTasteofthe GardensatPembroke Gardens.
PressAcrossOurPlatforms
● Impressions:33,088
● Reach:23,576
● Linkclicks:1,731
● CPM:$10.43
● Impressions:414,586
● Reach:136,828
● Linkclicks:5,060
● CPM:$6.01
● Impressions:86,576
● Reach:39,742
● Linkclicks:1,154
● CPM:$5.75
Inboostpressannouncementsand drivewebsitetraffic,we'vecontinued ourimplementationofghoststorieson Meta.
Ghoststoriesareadtoolsthatengage usersviaStoriesinsteadofin-grid sponsoredposts.
Clickingthelinkinaghoststorydirects userstotheproperty’swebsitewhere thearticleisfeatured. Thesestoriesareamongour top-performingboostedposts.
Nextquarterwewillimplementgoogle analyticstotrackthecustomer experienceonthewebsite.
Q1OrganicandBoostedSocial
Q2SummerMarketingCampaign
“MomentsinMotion”
Oursummermarketing campaigncontinuesto reinforceourbrand narrative—ourcentersare morethanjustshopping destinations;theyare immersive,experiential moments.Customersare gentlyremindedofour offeringsthroughcallto actionon-sitesignage, engagingwebsitevisuals,and curatedsocialmediacontent.
Q2SignageCont.
CHOPWindowGraphics
Q2-CocoWalkEmail
8 Merchants Featured -8%Q1 +25%YoY
10,393 CocoWalk Subscribers +55%Q1 +72%YoY 20.2%
8
425 TotalClicks -25%vsQ1 -34%YoY
TotalEmailsSent
Keytakeaways:Wecontinuetooutperformindustry benchmarkopenratesby15%to16%.Bouncerates remainedminimal,thoughweobservedanincrease comparedtothepreviousquarter,with449bounces. Tomaintainlisthealthandimprovedeliverability,an emaillistcleanupwilloccurinQ3andQ4.
19
12,428 Pembroke Subscribers
12
Q2-FloridaMerchantEmail
3 Rooftop Tours -57%Q1
58 LeadsacquiredviaMeta AdsandGoogle -58%Q1
1 Executeddeals -66%Q1
1 MarketingEvent FlatfromQ1
$3,500 Rooftopgeneratedincome -57%Q1
$3,219.90 RooftopAdSpend -48%Q1
1 DealNegotiations FlatfromQ1
LookingAhead
● CreativeforMetaAdswillbeupdatedwith imagerygatheredduringQ1andQ2events
● Largerfocusonholidaypartybookingsand happyhours
Q2EventbriteStats
COCOWALK
Events&Activations
CocoWalk|SummerSolsticeCelebration
June20th-June22nd,2025
● PartnershipswithCoconutGroove,LovelyLocksParties,ArieteHospitality,LittleLocalMarketandFPMovement.
● Friday-300attendees,Saturday-47attendees,Sunday-150attendees+Marketopentopublic
● 62newemailswereaddedtotheCocoWalkdatabase
● CompleteRecaplinkedHERE
Events&Activations
Pembroke|TasteoftheGardens
TuesdayApril19,2025
● 12tenantrestaurantparticipation
● 3nonprofitpartners
● $4500.00raisedfordonationtononprofits
● 300attendees
● CompleteRecapHERE
SundayMay18,2025
● 200attendees
● 6sponsorsand6tenantparticipation
● $1500incomegenerated
● CompleteRecapHERE
● DroneFootageHERE
Events&Activations
Pembroke|SweetestSummerInstallation
● SPGcontinuestocreateuniquephotoopportunityexperienceswithitsWestPlaza“SummerInstallation.”
InstagramReelGiveawayHERE
● Viewsclimbed7.8%month-over-month,drivenbycampaignslikeTasteoftheGardensandthelaunchoftheSweetest Summerinstallation.
● Influencerrecognitionfromnotableprofilessuchas@PeakACity(317kviewsand5.7Kshares),alongsidenumerousother instancesofUser-GeneratedContent(UGC).
LookingAhead
Activations
PembrokeGardens
● ActivationscontinuewithourPembrokeKIDS,ThursdayNights intheGardensandWellnessSundaysSeries.
● PembrokeKIDS:Eachmonthmarketingsupportsonetenant whohostsakidsfocusedactivityinsidetheirestablishment.
● ThursdayNightsintheGardens:EveryThursdaynight, participatingrestaurantshostactivationslikehappyhour,live music,trivianight,andmore.
● WellnessSundayisafitnessactivationinpartnershipwithNike hostedontheThirdSundayofeachmonth
● FallActivation:WewillonceagainactivateWestPlazawitha fallthemedartinstallation.
CocoWalk
● GoingoffthesuccessofSummerSolstice,HappyHourGroves willbeturnedintoamonthlyserieswhereaDJwillpopupin theplazawithaCocoWalkrestaurantpartner.
● TheLittleLocalMarketwillpopupseasonallyineachquarter. Littlelocalimage
Appendix
Sonder/Sway
Subscribers
April
MarylandEblast:13%OR|0.4%CTR
SpotifyBlast:2%OR|0.3%CTR
In My Hosting Era - Sur La Table & Barnes & Noble
Ultimate Festival Fashion - H&M, Reformation, Indigo Octopus, Kendra Scott
Spring Trend Report - Belina, Madewell, Morley, Wiley Grey, Veronica Beard, Just Perfect Collection, Anine Bing, Jenni Kayne, Indigo Octopus
Pack Smart Travel Light - Anthropologie, Sephora, South Moon Under, The Container Store
Spring Break Staycation - Pinstripes, Canopy
May
MarylandEblast:2%OR|0.1%CTR
SpotifyBlast:15%CTR|0.2%
Fit Chronicles - CorePower, Athleta
June
MarylandEblast:16%OR|0.9%CTR
SpotifyBlast:2.1%OR|0.02%CTR
Beach Reads This Summer - Barnes & Noble
GLAMOROUS (w/Mom) - Melina, Sephora
Timeless Elegance - H&M, GAP
The Summer Packing List - Rails
Boy Brunch - The Salt Line, Rails
Resort Wear Essentials - South Moon Under, EVEREVE, Rails, Jenni Kayne, Veronica Beard, Anthropologie, J. Crew Factory, Sephora, Bluemercury, Madewell, gorjiana
Gorp Core - L.L.Bean, REI, lululemon
Live DJs. Great Food + Drinks. Summer Vibes. - Matchbox, PLANTA, Raku, The Salt Line, Uncle Julio’s, City Perch, Hello Betty, Pinstripes, Summer House
BethesdaRow
Events&Activations
Board Game Speed Dating 4/8
Maki Mondays - Planta
Pour Decision Wednesday - Planta
Equinox Fitness Series The Lane, Saturdays
April 26 - August 30
Nike Air Max Dn8 Release
maman Spring Menu Launch - 4/17
Serena & Lily - 20% Off Everything 4/22-5/6
Sur La Table Mother's Day Cooking Class 4/17
gorjana Mother's Day 5/11
MoCo Bike to Work Day 5/15
Soiree on The Lane - 5/10
Urban Country - Spring Vendor Mix & Mingle 5/8
Shop for the Cause 5/8 Anine Bing
Equinox Fitness Series The Lane, Saturdays
April 26 - August 30
Openings
Rails
SocialNumbers
InstagramFollowers:10K
FacebookLikes:6,626
FacebookRating:4.5
Eblast(Subscribers:7,249)
AprilA(4/1&4/3)
● MonAmiGabi,Equinox,lululemon, PLANTA,GeorgetownCupcakes,Paper Source,Luke’sLobster
● 0.8%CTR|35%OR
AprilB(4/22&4/24)
● Faherty,MarineLayer,RefAnthropologie
● 0.2%CTR|35.5%OR
MayA(5/8&5/10)
● Equinox,lululemon,gorjana,Heyday,The SaltLine,
● 0.3%CTR|41.7%OR
MayB(5/23&5/28)
● TheSaltLine,MonAmiGabi,William Sonoma
● 0.4%CTR|41.6%OR
Shop for the Cause 5/27 Reformation & Kendra Scott
Urban Coutry Spring Vendor Mix & Mingle 5/8
lululemon Re-Grand Opening 5/28
lululemon Re-Grand Opening 5K 5/31
Landmark Movies
Atlantis 5/9
Equinox Fitness Series The Lane, Saturdays
April 26 - August 30
Luke's Lobster - PRIDE Lobster Pins donations go to SAGE
JMcLaughlin - Shelter Island Filipa De Abreu
Landmark Movies
Ballerina - John Wick Series 6/6
How to Train Your Dragon 6/13
F1 Brad Pitt 6/27
Superman: Legacy 7/11
SoireeontheLane
● 0.4%|22%CTR
FeelGoodTuesdays(6/24,7/1,7/8)
● PLANTA,matchbox,Raku
● 0.3%|36.4%CTR
BEWellXEquinoxFitnessSeries4/20,4/21,4/23, 4/25,(5/30,6/5)
Equinox,lululemon
● 0.2%CTR|13%OR
BoardGameSpeedDating
● 0.3%|10%CTR
LululemonRe-GrandOpening
● 0.3%|9.7%CTR
ShopfortheCause
● 0.3%|28%CTR
JuneA(6/4&6/6)
● Equinox,matchbox,RoostersMen’s GroomingCenter
● 0.3%CTR|43%OR
JuneB(6/4&6/6)
● UpstairsatBethesdaRow,Terrain,Levain, VeronicaBeard
● X%CTR|X%OR
CongressionalPlaza
Events&Activations
CongressionalKIDS X Barns&Noble 4/27
Matchbox Happy Hour monday — friday 3p - 6p
Lebanese Taverna Happy Hour
J Crew Factory Sale
Taco Bamba Cinco de Mayo 5/5
Matchbox Happy Hour monday — friday 3p - 6p
Lebanese Taverna Happy Hour
FITRow A Day of Fitness 5/17
CongressionalKIDS X Barns&Noble 6/29
B&N Summer Reading List
SocialNumbers
InstagramFollowers:1,199
FacebookLikes:3,700
FacebookRating:4.2
Openings
Eblast(Subscribers:6,490)
AprilA(4/4,4/6)
● Athleta,LandsEnd,CongressionalKIDS,Matchbox,LebTav
● 0.6%CTR|55.3%OR
AprilB(4/25,4/27)
● LebTav,BananaLeavesCafe,Ulta,Barnes&Noble,Fresh Market
● 0.3%CTR|32%OR
MayA(5/8,5/10)
● NailsbySean,PureBarre,OxygenSalon,MadisonReed
● 0.6%CTR|40%OR
MayB(5/22,5/27)
● FreshMarket,Matchbox,TacoBamba,Chopt
● 0.6%CTR|40%OR
JuneA(6/4,6/6)
● CongressionalKids,Barnes&Noble,Z16Barbershop,Orange Theory,LandsEnd
● 0.3%CTR|44%OR
JuneB(6/27,6/29)
● 0.5%CTR|29.5%OR
CongressionalKIDS
● 0.1%CTR|14%OR FITRow
● 1.0%CTR|34.5%OR
Pike&Rose
PIKEkids 4/26
Owen's Tavern
Pinstripes Kids 4/12
Pike Central Farmers Market 4/26
Pike's Peek 4/27
IPIC - Michael Movie 4/18
Anchor Drop Boat Party 4/27
Summer House Cocktail Class 4/8
Trivia Bar Crawl 4/26
Summer House Passover To Go
Summer House Passover Reservations
Sports & Social - Patio Opening w/ GoGo
Band & DJ 4/26
Hello Kitty Cafe Truck 4/5
JINYA Easter Brunch - 4/20
JINYA Cherry Blossom Cocktail
JINYA National Ramen Day 4/4
City Perch Easter Buffet
Baked Bear - Stuffed Nutella Cookie, Cinnamon Toast Crunch
Sweathouz Founding Members Opening 4/12
Grand Opening 4/17
City Perch Spring Menu
Uniqlo Release SF Anime 4/7
IPIC
Michael Movie 4/18
PIKEkids 5/31
Pinstripes Kids 5/10
Pike Central Farmers Market
MoCo Bike to Work Day 5/15
Canopy Pride Package 5/20-6/30
Something Different Event Series - Wednesdays
Sports & Social - Cinco Monday 5/5
Sports & Social - Canello Fight 5/3
Sports & Spocial - Kentucky Durby 5/3
Summer House Mother's Day 5/11
Pinstripes - Summer Group Pass
Pinstripes Cinco de Mayo Brunch 5/3
Pinstripes Cinco de Mayo 5/5
Pinstripes Mother's Day 5/10
Sunday Morning Bakehouse Spring Fling 5/2
IPIC Mother's Day Buffet
IPIC Life May
Afternoon on Upper Muse - PRIVATE EVENT
Saint Owen's Feast 5/24
IPIC Summer Movies
Atlantis 5/9
PIKEkids 6/29
BurgerFi Slime Making
Pinstripes Kids 6/14
Pike Central Farmers Market
Summerhouse PRIDE month cookie
Owen's Tavern - Board Game Speed Dating 6/24
IPIC Summer Movies
Ballerina - John Wick Series 6/6
How to Train Your Dragon 6/13
F1 Brad Pitt 6/27
Superman: Legacy 7/11
Eblast(Subscribers:26,736)
AprilA(4/3,4/5)
● HelloBetty,IPICPikeKIDS,
● 0.6%CTR,32%OR
AprilB(4/22,4/24)
● CityPerch,Fogo,Bouboulina,PikeCentralFarmers Market
● 0.3%CTR|32%OR
MayA(5/9,5/11)
● Julii,Pinstripes,SummerHouse,Privai
● 0.4%CTR|31.6%OR
MayB(5/25,5/29)
● WestElm,Scout&Molly’s,HelloBetty,Melina
● 0.2%CTR|32.9%OR
JuneA(3/6,3/8)
● Summerhouse,Pinstripes,IPIC,Uniqlo
● 0.3%CTR|48%OR
JuneB(9/18&9/20)
● SundayMorningBakehouse,Privai
● 0.3%CTR|46%OR
SocialNumbers
InstagramFollowers:16K
FacebookLikes:13,273
FacebookRating:3.4
Openings
BrandyMelville
Wildwood
Events&Activations
Vintage & Artisanal Market 6/14
Shop & Sale 6/13-15
SocialNumbers
InstagramFollowers:1,705
FacebookLikes:1,200
FacebookRating:3.4
Openings
Eblast(Subscribers:2,176)
AprilA(4/2,4/4)
● Ft.Solidcore,FlowerChild,SalonNader,FlexAllDay
● 0.7%CTR|38%OR
AprilB(4/23,4/25)
● Ft.Solidcore,FlowerChild,SalonNader,FlexAllDay
● 0.7%CTR|38%OR
MayA(5/9,5/11)
● SalonNader,[solidcore],Evolash,Sarah’sHandmadeIceCream
● 0.9%CTR|40%OR
MayB(5/9,5/11)
● FlexAllDay,Sequel,Secrete
● 0.9%CTR|40%OR
JuneA(6/4,6/6)
● Balducci’sWildwodBarbershop,VintageMarket/Shop&Sale, PicolliPiatti
● 1.5%CTR|52%OR
JuneB(6/25,6/27)
● Joe&TheJuice,SouthMoonUnder,Bluemercury,Voorthuis Opticians
● 0.1%CTR|50%OR
Vintage&ArtisanalMarket
● 3%CTR|45%OR
CocoWalk
Events
&
Activations
FPMovement:
April13RunDay
April19MatClass
April26MatClass
May10MatClass
May18RunDay
May24MatClass
May31MatClass
June14MatClass
June22RooftopMatClass
June28MatClass
July13RunDay
July19MatClass
July26MarClass
Mother’sDayCelebrationwithCoconutGroveBID:
SaturdayMay3Mom’sDayOff
SummerSolsticeCelebration:
FridayJune20HappyHourGrooves
SaturdayJune21SunsetRooftopSocial
SundayJune22RooftopYoga&LittleLocalMarket
*Indicates % rent tenants
● April Newsletter 4/11
○ Featuring: FP Movement, Sportive, sweet green*, Bluemercury
○ 0.6% CTR | 27.2% OR
● May Newsletter 5/15
○ Featuring: Botanico, FP Movement, Salt & Straw, El Bagel
○ 0.6% CTR | 26.0% OR
● Resend: May Newsletter 5/19
○ Featuring: Botanico, FP Movement, Salt & Straw, El Bagel
○ 0.2% CTR | 5.5% OR
● Summer Solstice Dedicated Email 5/30
○ Featuring: Event details, FP Movement, Narbona*
○ 1.3% CTR | 24.8% OR
● Resend: Summer Solstice Dedicated Email 6/3
○ Featuring: Event details, FP Movement, Narbona*
○ 0.1% CTR | 4.8% OR
● Summer Solstice Rooftop Event Dedicated Email 6/12
○ Featuring: Event details
○ 0.9% CTR | 26.8% OR
● Summer Solstice Rooftop Event Dedicated Email 6/16
○ Featuring: Event details
○ 0.2% CTR | 5.5% OR
● Summer Solstice Event Attendees 50% Special 6/20
○ Featuring: Event details
SocialNumbers
InstagramFollowers:14,900
FacebookLikes:10.4k
FacebookRating:4.2
○ 0.7% CTR | 22.8% OR
PembrokeGardens
Events&Activations
FarmersMarket:EverySunday
WellnessSundaysXNike:TheThirdSundayofEveryMonth
Sunday,April13
Sunday,MayMay18-TheUltimateWellnessSundayheldoutdoors
Sunday,June8
ThursdayNightsintheGardens:EveryThursday
LadiesNightatAgave,IndustryNightatUnitB,FlamencoNightsat CasaEspana,LadiesNightsatThePub,LateNightHappyHouratRA Sushi,LiveMusicNightsatHavana1957,ThemedMusicNightsat LevelTwentyNine
GrandOpeningGiveaway:
SaturdayApril5andSundayApril6TheContainerStoreGiveaway TasteoftheGardens:
TuesdayApril29withparticipatingrestaurants
CincodeMayoCelebration:
SaturdayMay3-AgaveBlockParty
SundayMay4-AgaveBlockParty
MondayMay5-AgaveBlockParty
CincodeMayoCelebration:
MondayMay5-LIMEFresh
PembrokeKIDSxKendraScott:
SundayMay4-Mother’sDayCelebrationwithKendraScott
UltimateWellnessSunday:
SundayMay18ThreepartworkoutoutsideNike
SocialNumbers
InstagramFollowers:14,100
FacebookLikes:17K
FacebookRating:4.6
E-blasts(subscribers:12,719|Bi-MonthlyCadence)
*Indicates % rent tenants
● March B Newsletter 4/1
○ Featuring: The Container Store, Carter’s, OshKosh Kids, Farmer’s Market, Taste of the Gardens event
○ 1.7% CTR | 27.2% OR
● Resend: March B Newsletter 4/3
○ Featuring: The Container Store, Carter’s, OshKosh Kids, Farmer’s Market, Taste of the Gardens event
○ 0.5% CTR | 8.8% OR
● Taste of the Gardens Dedicated Newsletter
○ Featuring: Event details
○ 2.4% CTR | 30.7% OR
● April Newsletter 4/23
○ Featuring: Ultimate Wellness Sunday, Anthropologie, Brio, Cheesecake Factory*, Village Tavern, Kendra Scott Mommy & Me event
○ 0.8% CTR | 29.3% OR
● Resend: April Newsletter 4/24
○ Featuring: Ultimate Wellness Sunday, Anthropologie, Brio, Cheesecake Factory*, Village Tavern, Kendra Scott Mommy & Me event
○ 0.4% CTR | 7.7% OR
● PembrokeKIDS Dedicated Email 4/30
○ Featuring: Kendra Scott Mommy & Me event
○ 1.3% CTR | 24.6% OR
● Resend: PembrokeKIDS Dedicated Email 5/2
○ Featuring: Kendra Scott Mommy & Me event
○ 0.5% CTR | 25.9% OR
● Ultimate Wellness Sunday Dedicated Email 5/12
○ Featuring: Nike*, Lime, Carrot Express, Kendra Scott, Sephora*, Farmer’s Market
○ 2.4% CTR | 28.3% OR