THE OFFICIAL MAGAZINE OF THE CRUISE INDUSTRY THIRD QUARTER 2016
WELCOME TO SAN JUAN HISTORIC CITY READY TO SHARE ENERGY AND CULTURE WITH FCCA CRUISE CONFERENCE & TRADE SHOW ATTENDEES
CRUISE LINES NEED DESTINATIONS’ & STAKEHOLDERS’ PARTNERSHIP FOR SUSTAINABLE SUCCESS, TELLS CARNIVAL VP CARLOS TORRES DE NAVARRA
ROYAL CARIBBEAN’S FOOD & BEVERAGE DEPARTMENT DISHES THE IMPORTANCE OF PURCHASING LOCALLY IN CRUISE DESTINATIONS
CHARMED pvavarou, Illinois
Old San Juan
A SINGLE DAY ISN'T ENOUGH TO EXPLORE ALL THAT PUERTO RICO HAS TO OFFER! Make the most of your time on the island and enjoy our many world class attractions: Old San Juan's colonial forts and history; the beaches, restaurants and nightlife in the city's Condado and Santurce neighborhoods; el Yunque rainforest's lush beauty; 3 of the world's brightest bioluminescent bays; the world's longest zipline at Toro Verde; and much more.
Polo Norte, Old San Juan
El Yunque National Rainforest, RÃo Grande
Come to Puerto Rico and live your own five star vacation story.
See Puerto Rico
AND BOOK YOUR VACATION TODAY.
HEAD FOR THE STINGRAYS OF CAYMAN. ( THEY’LL FORM A WELCOMING COMMITTEE . )
Stingray City, Grand Cayman
As your guests disembark in the Cayman Islands, they will be greeted by unique encounters as far as the eye can see. From the renowned tastes that earned us the title of Culinary Capital of the Caribbean, to the rare level of service that comes naturally here, your passengers will ﬁnd their Caymankind.
Inside Third Quarter 2016 www.travelandcruise.com
ON THE COVER
LET’S GET TECHNICAL 10 We Want You: Cruise Lines Open for Business to Help Create Great Destinations Carlos Torres de Navarra, Carnival’s VP of Commercial Port Operations, tells what makes a great destination and how to partner with the cruise lines for sustainable success San Juan, Puerto Rico
DEPARTMENTS 07, 09
Faces in the Industry
Travel & Cruise Magazine © 2016. All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to firstname.lastname@example.org Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201 Pembroke Pines, FL 33026 Phone: (954) 441-8881 Fax: (954) 441-3171 Published by:
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14 Sourcing Locally a Win-Win Initiative Cruise lines want to source supplies from destinations they call, and Vina Adams, Royal Caribbean’s procurement manager, shares how to tap this business 16 2015 Global Passenger Numbers and 2016 Projections Exceed Expectations MEETINGS & EVENTS 18 Key Cruise Line Executives and Industry Stakeholders Gather to Improve Business at FCCA PAMAC Conference FCCA Member Line presidents and executives joined Platinum Members in New Orleans for exclusive meetings and networking opportunities 20 What You Missed: CLIA’s Annual Cruise360 Conference in Vancouver More than 1,300 travel professionals and cruise executives gathered to promote and grow the cruise industry 21 CLIA’s Third Annual Port & Destination Summit Connects Key Players with Cruise Line Decision Makers 22 Royal Caribbean’s New Wave of Corporate Meetings, Incentives and Events Planning
The information in this publication is provided “as is.” FCCA, CLIA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA, CLIA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.
ENVIRONMENTAL & REGULATORY PRACTICES 24 The Industry’s Environmental Protection Efforts The cruise industry’s environmental preservation and protection is stronger than ever, shows Bud Darr, CLIA’s SVP of technical and regulatory affairs
26 26 CLIA Holds 2016 Technical & Regulatory Forum 28 Costa Cruises Treads Lightly in 2015 28 TUI Cruises Reduces Fuel and Water Consumption 28 Port Everglades Partners with US Environmental Protections Agency on Air Emissions Study 28 Carnival Corporation Opens Arison Maritime Center for World-Class Safety Training NEWBUILDS & REVITES 31 Top Six Picks for MSC Meraviglia 32 MSC Releases New Details on MSC Seaview, the Second Seaside-Generation Smart Ship 32 Mein Schiff 5 Builds on Success of Previous Newbuilds 32 Royal Caribbean Cruises Expands Oasis and Edge Classes 32 First Steel Cut for Seabourn’s Newest Ultra-Luxury Vessel, Seabourn Ovation 33 First Steel Cut for Holland America Line’s ms Nieuw Statendam 33 Glitz, Glamour, Royalty & Music Welcome Seven Seas Explorer 33 Disney Cruise Line Brings New Experiences and Enhancements to Disney Wonder 33 Cunard Remasters Queen Mary 2 33 Royal Caribbean’s Adventure of the Seas to Undergo $61M Revitalization
Third Quarter 2016 | Travel & Cruise | 3
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GETTING HERE IS A LOT EASIER THAN LEAVING HERE Sail to a cruise destination that exceeds every expectation for both you and your passengers. Consistently ranked amongst the top ports in the Caribbean, our four ports with seven berths offer world-class facilities and fully established accommodations to meet all of your vessel’s needs. While ashore, your passengers can take advantage of walkable shopping districts, unique cultural and culinary attractions, and of course, some of the most breathtaking beaches the world has to offer. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com. ©2016 U.S. Virgin Islands Department of Tourism
CROWN BAY, ST. THOMAS
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46 Features SHIPBOARD & LAND-BASED EXPERIENCES 34 How We Put the “Fun” in Fun Ships VP of Entertainment Sarah Beth Reno discusses how Carnival knows what passengers want and then exceeds expectations
38 What Is Your Destination’s Capacity for Multilingual Guides, and Why Is This Important? The industry’s globalization makes multilingual tour guides essential in cruise destinations, tells Beth Kelly Hatt, president of Aquila’s Center for Cruise Excellence
61 Travel Agent Destination Summit Puerto Rico
40 New to Cruising? CLIA Travel Agents Reveal Best Tips for First-Time Cruisers 42 Benefits of Upgrading to a Cruise Ship Suite Life DESTINATIONS & PORTS: THE CARIBBEAN & LATIN AMERICA 44 Cuba: A New Cruise Destination with New Opportunities for the Caribbean Giora Israel, SVP of Carnival’s Global Port and Destination Development Group, shares insight about the historic call to Cuba and what these sailings mean for the Caribbean 46 Make the Most Out of Your Time in Old San Juan FCCA Conference & Trade Show attendees have plenty options in the 500-year-old city rich in energy and culture 48 Aruba: One Happy Island Spreading the Joy to Record Visitors with New Strategies and Enhancements 52 Renewal of Guadeloupe’s Dynamic Pointe-à-Pitre Waterfront Is Underway 54 Chukka Caribbean Expanding Experiences to Meet the Needs of Today’s
58 St. Kitts: An Experience Like No Other 60 Barbados on the Water
DESTINATIONS & PORTS: NORTH AMERICA 62 Carnival and New Orleans: Beyond Business President Christine Duffy shared the ways that Carnival and New Orleans have worked together, from business to philanthropy, at the FCCA PAMAC Conference 64 Cruising from PortMiami Is Only Getting Better Plenty on tap, including a new Royal Caribbean Oasis-capable terminal, to keep PortMiami the cruise capital of the world 66 Major Upgrades, New Markets Driving Port Canaveral Success 68 Cruising the Mobile Way 68 Port Everglades Pilots Expedited Clearance Programs DESTINATIONS & PORTS: EUROPE, MIDDLE EAST & AFRICA 70 Cruise Industry Continues to Deliver Positive Contributions to Europe’s Economy Europe’s economy got a €40.95 billion boost by the cruise industry in 2015, according to CLIA’s latest report 72 MSC Cruises Launches Sir Bani Yas Island Beach Oasis MSC Cruises is working with Abu Dhabi Ports Authority to develop an exclusive island destination
73 Norwegian Cruise Line Increases European Itineraries for 2017 Summer Season 73 Costa Cruises Adds More Shine to “Jewels of the Emirates” Itinerary DESTINATIONS & PORTS: AUSTRALASIA 74 State of the Asia Cruise Industry: No Signs of Slowing Down Asia’s record growth expected to continue, according to CLIA’s latest study 76 Domestic Cruising Growth Boosts Australian Cruise Passenger Numbers to New Record 77 Carnival Corporation to Purchase Ships for Local Chinese Markets Built by Partnership of Fincantieri and China State Shipbuilding Corporation 77 Costa NeoClassica to Debut in India This Winter MEMBERS & TRAVEL AGENTS 78 Commissions with a Comma: How to Get Started Selling Luxury & Specialty Cruises 80 Educating Your Market: A Travel Agent’s Top Seven Value Statements 82 CLIA’s Renewed Certification Programs and New Training Opportunities 82 P&O Launches Flagship Site for Agents FACES IN THE INDUSTRY 88 Cruise Industry Compassion: Raising Awareness for Mercy Ships Cruising saves lives onboard Mercy Ships, CLIA’s Charity of Choice, with 1,696 life-changing surgeries in 2015
Third Quarter 2016 | Travel & Cruise | 5
:::: PRESIDENT’S LETTER: FCCA
“A real businessman values his partners like friends and his partnership like friendship.”
EXECUTIVE COMMITTEE Micky Arison FCCA Chairman, Chairman Carnival Corporation Michael Bayley President & CEO Royal Caribbean International Adam Goldstein President & COO Royal Caribbean Cruises Ltd. Karl L. Holz President Disney Cruise Line Richard E. Sasso President MSC Cruises (USA) Inc. Andrew Stuart President & COO Norwegian Cruise Line
FCCA STAFF Michele M. Paige President Adam Ceserano Senior Vice President Terri Cannici Vice President, Operations Omari Breakenridge Director, Communications & Design Carlos Santamarina Director, Membership Events & Programs Justin Paige Manager, Communications, Marketing & Research Jessica Lalama Executive Assistant Vanessa Gutierrez Administrative Assistant
–AMIT KALANTRI Michele with Ingrid Rivera Rocafort, Executive Director of the Puerto Rico Tourism Company
PARTNERSHIPS ARE AN invaluable commodity in business and life. We often rely on
our partners for ideas, input and support—if we want to expand or need a helping hand. Like any other precious resource, reliable and knowledgeable partners are rare and hard to find. However, the FCCA mines these resources by providing direct access to cruise lines and stakeholders for its partners to develop mutually beneficial relationships, increase understanding, improve the guest experience and maximize cruise tourism’s impact. These features are front and center at our 23rd annual Cruise Conference & Trade Show in San Juan, Puerto Rico. The event’s balance between business sessions and networking functions—coupled with the attendance of about 100 cruise executives and 1,000 public and private stakeholders—create the perfect forum to exchange information and industry trends, share and promote ideas and projects, and cultivate business relationships that can lead to valuable partnerships. The event also epitomizes what FCCA membership offers, as this is just one of the many annual events that bring together our members and Member Line executives to help them benefit from each other and grow the industry together. It is also one of the many tools we use to foster this kind of communication and relationship building. This edition of Travel & Cruise highlights one of these events, our annual PAMAC Conference, which joined our Platinum Members for exclusive meetings and functions with cruise executives like Christine Duffy, president of Carnival Cruise Line, Giora Israel, senior vice president of Carnival Corporation’s global port development group—who are both featured in this issue—and Andy Stuart, president of Norwegian Cruise Line. Other ways we accomplish this goal, and its significance, also take the spotlight. Carlos Torres de Navarra, vice president of Carnival Cruise Line’s commercial port operations, shares the importance of cruise lines and destination stakeholders working together to achieve sustainable success. Royal Caribbean’s efforts to partner with local cruise destinations’ suppliers are highlighted by Vina Adams, procurement manager for food and beverage. And Beth Kelly Hatt, president of Aquila’s Center for Cruise Excellence, highlights the industry’s efforts and need to prepare destinations for the future of the growing global industry through initiatives like multilingual tour guides. As the industry continues to grow, so does the need for partnerships and synergy. I am proud that the FCCA is built on this foundation, and I look forward to continue building with our partners. Respectfully yours,
Michele M. Paige President FCCA
Third Quarter 2016 | Travel & Cruise | 7
:::: PRESIDENT’S LETTER: CLIA
CLIA GLOBAL EXECUTIVE COMMITTEE Adam Goldstein CLIA Global Chairman President & COO Royal Caribbean Cruises Ltd Micky Arison Chairman Carnival Corporation Frank J. Del Rio President and CEO Norwegian Cruise Line Holdings Ltd. Arnold Donald President and CEO Carnival Corporation & plc. Richard D. Fain Chairman and CEO Royal Caribbean Cruises, Ltd. Karl L. Holz President Disney Cruise Line and New Vacation Operations, Walt Disney Parks & Resorts Manfredi Lefebvre d’Ovidio Chairman Silversea Cruises Group Pierfrancesco Vago Chairman, CLIA Europe Executive Chairman MSC Cruises
CLIA STAFF Cindy D’Aoust President & CEO Tom Fischetti Chief Financial Officer Bud Darr Senior Vice President, Technical and Regulatory Affairs Lorri Christou Senior Vice President, Strategic Marketing & Communications Mike McGarry Senior Vice President, Public Affairs & Government Relations
CRUISING HAS ALWAYS offered the opportunity for travelers to discover new corners of the
world, and travel agents play an integral part in creating the perfect cruise experience for consumers. To be a successful travel agent, you must stay on top of the latest trends but as important, you must continually invest in yourself as a professional. In this issue of Travel & Cruise Magazine, CLIA is excited to share details about our renewed certification program, as well as introduce a new opportunity for both travel agents and the industry to come together. As we embark on our joint event with the FCCA, the Travel Agent Destination Summit in San Juan, Puerto Rico, we are introducing, for the first time, our renewed certification and certificate programs. CLIA Certifications have been redesigned and updated to help our members take their business to the next level at every stage of their career. This edition of Travel & Cruise also includes a look back at 2015, as our industry recently reported 23.2 million cruise passengers embarked on a cruise vacation last year. This is a direct result of the amazing work and commitment of our community of cruise lines, executive partners and travel agencies and agents. And, with your help, we will continue to increase our cruising community, as ocean cruise passengers are expected to exceed 24 million in 2016. As the cruise industry expands our global footprint, it is more important than ever before to give back on a global scale. We encourage you to read the article about CLIA’s Charity of Choice, Mercy Ships. Earlier this year, I had the privilege of spending a week in Madagascar observing firsthand the impact Mercy Ships and their dedicated volunteers make. It was one of the most moving and unforgettable experiences of my life, and you can read more about the great work they are doing in this issue. Together, we have introduced the many benefits of a cruise holiday to travelers around the world, and as our industry continues to grow and evolve, I look forward to working together to move our dynamic industry forward. Best,
Cindy D’Aoust President & CEO
Caroline Johnson Senior Vice President, Membership Operations
Third Quarter 2016 | Travel & Cruise | 9
LET’S GET TECHNICAL ::::
We Want You: Cruise Lines Open for Business to Help Create Great Destinations By Carlos Torres de Navarra, Vice President, Commercial Port Operations, Carnival Cruise Line
estinations and stakeholders usually focus on how much they want cruise lines’ business, but we want your business just as much. More importantly, we want you as a partner to fulfill our focus of not only what makes a great destination, but what can sustain our business for years and years. Sometimes it’s easier for a destination’s public sector to believe they have enough local businesses that can take care of it, or that their tourism sites will be good enough to sustain their cruise tourism business. But it takes a destination as a whole to develop all of the different elements that will lead to mutual successes. Yes, many passengers visit the Caribbean to enjoy some type of beach or tropical element, but each destination 10 | Third Quarter 2016 | Travel & Cruise
is different. If you look at our ports that we developed as a corporation, we use the natural elements of the destination to create something around it. For instance, Grand Turk has one of the nicest beaches in the world, so we built the pier right off the beach so passengers have this pristine beach to enjoy themselves—with cabanas and a nice place to eat—as soon as they step off the ship. At Amber Cove in Puerto Plata, we worked with the existing tourism element and tour providers to create robust offerings for the guests, along with developing a port that highlights the destination and provides an excellent welcoming experience and shopping, dining and leisure activities steps from the gangway. What makes Cozumel special is not necessarily that it has a beach at the port, but that it has a great shopping and dining
experience steps from the port that provide an entryway into Cozumel’s beaches and destination products. So what makes our ports unique and increases guest satisfaction is using the natural landscape, creating a welcoming entryway with options right off the pier, and providing a very safe and orderly environment where families feel that they can enjoy themselves and not worry about any kind of harassment. This is not a hard model, but when I look at the landscape of ports and destinations out there, I see a need for this focus. Sure, some destinations can succeed independently of any work. Many European ports, for example, can simply serve as a portal into historical cities. But in the Caribbean and Mexico, things do not often happen this way. It usually takes a lot of work. Even in destinations where things come easier because of a thriving
:::: LET’S GET TECHNICAL
tourism market, like St. Thomas and St. Maarten, it takes constant effort. Then there are destinations that need to take a look from top to bottom at what they offer. Are they offering a great experience as soon as passengers step off the ship? Are they offering great shore excursions? What is it that makes them special, and what can they build upon to make them an even better destination that can sustain success for a long time? When we, the cruise lines (and not just Carnival), look at these destinations and what they provide for an itinerary, we look at not only what we can sell for shore excursions (which are essential because they are a large part of our business model), but what our passengers can see and do outside of shore excursions. It’s no secret that everybody who gets off the ship doesn’t buy shore excursions. For example, if half of the guests take a tour, that’s a good success rate for our business model, but what happens with the other 50 percent? Are they having a good time? We need to know that the destination itself will keep focusing on improving products for passengers not on tours, rather than solely focusing on shore excursions. After all, if 50 percent of guest comments are negative, that’s not sustainable. At the end of the day, we must adhere to what guests want. If guests don’t buy tickets to go to those places, we don’t have a business. This all begins far before passengers
step on the ship or even book their cruise or excursions. Destinations must be desirable and give passengers a reason to want to visit that destination, to sample it on a cruise and then return as a stay-over visitor. How can we look at every element of what makes a great product and how these cities and countries can fine-tune what they are trying to deliver to guests, in a long-term, sustainable way? Governments and communities need to get together and not be passive or reactive in their approach, because sometimes it is too late to react after the business is gone, but rather be proactive to ensure that the business stays. To find ways to change, you should talk to the cruise lines and the FCCA. The FCCA gives a good general direction and specific models, and it offers a great starting point to introduce ideas. But you must also listen to the direct customer. Whether it’s Carnival or Royal Caribbean, you should confidentially request to see what guests are saying about your port and city. Find out what passengers like and don’t like, what makes your destination special, what can be improved. Hearing this directly from guests will give a sense of how to redirect efforts to ensure success for the future. We get a lot of meetings with destinations, and the ones I enjoy and are productive are the ones that address the challenges and want to find out why guests are unsatisfied.
Carlos Torres de Navarra, Vice President, Commercial Port Operations, Carnival Cruise Line
“Find out what passengers like and don’t like, what makes your destination special, what can be improved.”
Third Quarter 2016 | Travel & Cruise | 11
LET’S GET TECHNICAL ::::
It could take anywhere from days to years to fix, but it must be done because that makes a significantly larger impact than simply focusing on what guests already like. And this is becoming even more important because business can go away as easily as it came, especially as more and more destinations and companies build ports for our ships and audiences, such as our own Carnival Corporation developments, or Royal Caribbean helping to build Falmouth, Jamaica to handle Oasis-class vessels, Norwegian developing Harvest Caye, Belize and improving Great Stirrup Caye in The Bahamas to align with their product, and MSC developing an eco-island in The Bahamas. The examples are rare, but there have been destinations that have lost their business overnight, and I think that nobody should ever feel that their destination will always be in the future. The moment you take your eye off the business, that’s when trouble starts. You need to be thinking about not only what’s going on currently and what you think about for the future, but also going back to your history and learning from your and other people’s mistakes and successes to decide how to proceed. 12 | Third Quarter 2016 | Travel & Cruise
And fortunately, sometimes it’s not too late to start. For a long time, Ocho Rios, Jamaica ignored the cruise tourism business and let others take it away, but it recently refocused on what makes Jamaica a great destination and built onto that to lay a foundation for the future. It did this because of the coordination of both the private and public sectors, through the efforts of entrepreneurs like Chris Blackwell, along with the public sector’s immense support, with Minister Bartlett reinvesting their long-unused tourism enhancement fee, focusing on improving product and eliminating harassment. Mystic Mountain provides another example, one of a proactive destination stakeholder. They came to the cruise lines and asked for help to finance the business, presenting their model of giving tours at a certain rate to repay the loans. If you, the destination or stakeholder, believe something is a good idea, and we, the cruise lines, also believe in it, then it will be a success. That is something sorely missed and needed in all of our destinations, and we need to find people and entities that are willing to work with the cruise lines to develop product.
Like everybody in this world, cruise lines’ most precious commodity is time. We don’t have enough time to manage the hundreds of destinations we go to, but we can provide guests and money. What do we need from our partners at destinations? We need partners that will develop the product, push for it to be approved and permitted and then run the business and be its local face. What does everybody get in return? It works as a triangle of success. Cruise lines get a better product for both people taking and not taking tours; the destination gets an improved rating; cruise lines will be happy and continue to bring business; and the local entrepreneurs get a nice return on their investment. Plus, this benefits a destination’s overall stay-over tourism, not only by increasing the likelihood of cruise passengers returning, but also by using this same model to improve the products, experience and marketability. How do we build this sustainable model? We build it together, laid on a foundation of your ideas on how to develop products and experiences. We are waiting with building blocks in hand, but we need to hear from you.
By land or by sea.
DOMINICAN REPUBLIC HAS IT ALL
LET’S GET TECHNICAL ::::
SOURCING LOCALLY A WIN-WIN INITIATIVE By Vina Adams, Procurement Manager, Food and Beverage, Royal Caribbean Cruises Ltd.
hether it is pineapples or towels, all products must go through the Supply Chain Management Team before ending up on a Royal Caribbean (RCL) cruise ship. Over the last 10 years, RCL’s partnerships with countries in the Caribbean have increased, and its relationship with suppliers has grown stronger. For example, when RCL initially partnered with Puerto Rico, they were only purchasing fresh produce from the island. Today, they have worked with Puerto Rico’s Ministry of Tourism to extend the number of food categories to fresh produce, soda, water and groceries. By purchasing local products, RCL supports its destinations’ local economies, obtains fresher, better-quality products and reduces its carbon footprint. The Supply Chain Management team continuously looks for opportunities to source local products and— 14 | Third Quarter 2016 | Travel & Cruise
having identified each country’s agricultural strengths—incentivizes suppliers to improve their production and works with them to achieve mutually beneficial business plans. RCL’s Supply Chain team has also been working to increase local sourcing of food and beverage items in various countries in the Caribbean and Latin America. The team analyzes the local markets within each country to find their agricultural strengths and identify manufacturers, such as Coca Cola, that have local plants. Based on the pricing and the quality of the items, they determine which commodities should be purchased locally. The team tends to target locally grown and highly perishable items. Products currently being purchased locally include fresh produce, soda, water, beer and groceries. RCL is focused on procuring products and services from suppliers that share their commitment to quality, safety, innovation, sustainability and customer satisfaction. In line with this effort, the team has developed
a Supplier Registration Portal through which suppliers can apply to do business with RCL. The portal allows suppliers to learn more about RCL business practices and enable those interested in doing business with RCL to pre-qualify for that opportunity. All suppliers must meet RCL’s Supplier Guiding Principles, which entails their commitment to fair labor practices, ethical business conduct and environmental protection. To ensure potential suppliers’ products are on par with RCL standards and those of the country where they are produced, the team travels to the suppliers’ fields or facilities to examine the products for size, traceability and quality. Then, RCL works with the local governments within each country to develop a plan for the suppliers that allows RCL to monitor transactions. Always keeping their commitment to ocean conservation and environmental stewardship top of mind, RCL has made strides to source the products that make up a cruise vacation in more sustainable ways.
:::: LET’S GET TECHNICAL
Recently the cruise company entered a five-year partnership with World Wildlife Fund where they have jointly developed ambitious yet achievable sustainability targets to reduce RCL’s environmental footprint in three key areas by 2020: sustainable sourcing, greenhouse gas emissions and sustainable tourism. As part of the collaboration with WWF, RCL’s Sustainable Seafood Procurement goal is raising the bar in sustainable sourcing by including a commitment to source the majority of RCL’s farmed and wild-caught seafood volume from Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certified fisheries and farms, as well as seafood sources that are committed to meeting the MSC and ASC standards. The MSC and ASC are the most credible and comprehensive seafood certification programs for sustainable wild capture fisheries and responsibly farmed seafood. RCL also has committed to ensuring that seafood marked as MSC or ASC certified is traceable to the certified fishery
or farm by obtaining MSC/ASC Chain of Custody certification for our global fleet of ships. In addition to sourcing more sustainable options, RCL also has committed to eliminating the procurement of endangered species products, including shark fin. RCL also is working with WWF to analyze key food commodity categories such as meat, dairy and vegetables and identify commodities with the highest environmental impact by the end of 2016. In the analysis process, commodities and production practices will be researched and assessed against social and environmental indicators such as biodiversity, land conversion, estimated GHG emissions, water risk, child labor, forced labor, social risks, and business relevance. Based on the research results, WWF will help RCL to identify potential strategic sourcing actions for identified commodities. For other specified commodities, WWF will conduct further investigation into production practices, using WWF’s Supply
By Vina Adams, Procurement Manager, Food and Beverage, Royal Caribbean Cruises Ltd.
Risk Analysis tool, to inform possible future sourcing actions and strategies. Additionally, RCL will strive to raise awareness about ocean conservation among the company’s more than five million guests, and RCL will financially support WWF’s global ocean conservation work through a $5 million philanthropic contribution.
LET’S GET TECHNICAL ::::
2015 Global Passenger Numbers and 2016 Projections Exceed Expectations
n June 2, CLIA announced that the cruise industry surpassed 2015 ocean cruise passenger projections and that it increased passenger expectations for 2016—a sign the industry is stronger than ever. The industry reported a total of 23.2 million passengers sailed on ocean cruises globally in 2015, up from a projection of the 23 million and a four-percent increase over 2014. As a result of steady year-over-year increases, CLIA modified 2016 expectations to 24.2 million setting sail on ocean cruises around the world. “The success in 2015 demonstrates the cruise industry’s continued strength in the overall travel sector,” said Cindy D’Aoust, president and CEO, CLIA. “This is a direct result of the amazing work and commitment of our community of cruise lines, executive partners and travel agencies and agents. Plus, with the highest satisfaction rates among all leisure travel segments, it reflects that a cruise vacation is the vacation of choice for travelers around the world.” Much of the industry’s growth can be attributed to emerging regions of the world. In 2015, Asia experienced the most year-overyear growth in ocean cruise passengers with an impressive 24 percent increase from 2014 to 2015 and a total of more than 2 million ocean cruise passengers in 2015. While Asia continues to see record growth in the cruise industry, Australasia is not far behind. The region, which includes Australia, New Zealand and the Pacific, experienced an incredible 14-percent increase from 2014 to 2015. Last year, a total of more than 1.1 million ocean cruise travelers originated in Australia.
16 | Third Quarter 2016 | Travel & Cruise
When looking at the travel industry, cruise travel has astonishing long-term growth potential since it represents only two percent of the total leisure travel market, has the highest satisfaction rates among global travelers and is growing in popularity. In fact, according to the United Nations World Tourism Organization, in the decade between 2004 and 2014, global cruise vacations have grown faster in popularity than land-based vacations by a 20-percent margin.
EXPLORE COLOMBIAâ€™S NATURE AND BIODIVERSITY, ONE OF THE BEST KEPT SECRETS IN THE CARIBBEAN AND THE PACIFIC OCEANS
MEETINGS AND EVENTS ::::
Key Cruise Line Executives and Industry Stakeholders Gather to Improve Business at FCCA PAMAC Conference
mproving cruise tourism business was easier than ever in the Big Easy when more than 150 gathered in New Orleans from June 22-24 for the FCCA PAMAC Conference. Comprised of FCCA Platinum Members, key cruise tourism stakeholders, and more than 30 high-ranking executives from the FCCA’s 19 Member Lines, the group represented some of the industry’s most powerful players, and the three-day event was geared to convert this power into mutual success. An agenda packed with meetings, workshops and networking events tapped the power by offering ways for the influential group to discuss industry trends and standards and develop relationships and mutual benefits for the cruise lines and Platinum Members’ companies and destinations. “The FCCA PAMAC Conference was essential for both the Platinum Members 18 | Third Quarter 2016 | Travel & Cruise
and cruise line representatives,” said Micky Arison, chairman of Carnival Corporation & plc and the FCCA. “It gathered some of the industry’s most influential decision makers with significant stakeholders, which is the best way to lead to positive developments for all parties.” It launched June 22nd, with attendees touching down and observing and enjoying New Orleans’ convenience and offerings. They then prepared for the welcoming event, a reception featuring jazz and soul food, along with members and executives meeting or reacquainting themselves while discussing their latest developments, from business expansions to family additions. After all, one of the most valuable aspects of Platinum Membership is the familiarity it breeds between members and executives through regular contact during exclusive Platinum Membership events. “We continue to offer events like these
to bring together our Platinum Members and Member Line executives, as this is the best way for them to better understand each other and their current happenings so they can grow and improve together,” said Michele Paige, president of the FCCA. The collaboration possible by joining
“It gathered some of the industry’s most influential decision makers…” –Micky Arison, Chairman, Carnival Corporation & plc and the FCCA
some of the destinations’ private and public sectors’ premier players with FCCA Member Line cruise executives is also the best way to nurture future business and learn from each other. Conversation flows freely through the casual atmosphere and guarantees that every member has the ability to interact with executives, comfortable enough to speak freely and ask the necessary questions. The next day was marked by one of the event’s most important proceedings, the semi-annual PAMAC Meeting. But the longstanding programming featured new guest stars. Andy Stuart, president and COO, Norwegian Cruise Line, discussed cruise line destination development and how those in the room could best optimize the opportunities. Christine Duffy, president, Carnival Cruise Line, touched on the synergistic and altruistic relationship between Carnival and New Orleans in ‘Carnival and New Orleans: Beyond Business’. Plus, Giora Israel, SVP, Global Port & Destination Development Group, Carnival Corporation & plc, spoke on the opportunities and challenges connected to Cuba’s opening. “The PAMAC Meeting is always extremely important, as it ensures that the communications between FCCA Platinum Members and the Member Lines remain open, allows the members to articulate their challenges face-to-face with the cruise lines,
whilst also providing an opportunity to learn from each other, and discuss what measures might be required by either the members in their respective destinations or by the lines to ensure that the guest experience can be improved, along with the respective destination ratings,” told Russell Daya, executive director global port operations & developments, Disney Cruise Line, and chairman of the FCCA Operations Committee. Following the PAMAC Meeting, Platinum Members had a chance to meet oneon-one with pre-selected cruise executives who best applied to their products or destinations and provided an opportunity to talk shop with those who decide what sells onboard, where ships call and how to invest in destination products and infrastructure. “The one-on-one meetings allow for us to learn about Platinum Members’ new developments and products and help finetune them to best fit the cruise lines; it gives Platinum Members a real vantage point in knowing what the lines are looking for and how to appeal to them,” told Federico Gonzalez-Denton, associate vice president, government relations for Latin America and the Caribbean, Royal Caribbean Cruises Ltd. The meeting-packed day then took a load off for a trip to and special viewing and farewell dinner at one of the country’s highestrated museums, the WWII Museum. That
night’s farewell dinner event completed the day’s balance between business and pleasure, with members and executives closing deals from earlier meetings or chatting about the Roaring 20s singers and dancers or the mouthwatering home cooking. Turning the pace again, the group spent the next morning moseying up the river on one of New Orleans’ famed swamp tours, featuring gators, bald eagles and unforgettable bonding experience between the members and executives. The final event that night featured more New Orleans culture, bringing the group to Mardis Gras World to see the floats and learn how they are made before indulging with food from some of the city’s top restaurants. Plus, the charbroiled oysters came with a side of talks ranging from meeting topics to the desire to stay longer. This showed one of the FCCA’s greatest resources and why it offers events like these—to forge relationships between the members and executives that lead to business and understanding. Of course, this was only possible because of New Orleans’ hard work and generous provisions. These efforts set the stage for many to improve their cruise tourism business, and New Orleans’ wealth of products and experiences showed members and cruise executives why it is a prominent cruise destination packed with pre- and post-stay options.
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MEETINGS AND EVENTS ::::
What You Missed: CLIA’s Annual Cruise360 Conference in Vancouver
uring the first week of June, Cruise Lines International Association (CLIA) hosted more than 1,300 attendees at their annual conference Cruise360 in beautiful Vancouver, B.C. Cruise360 brings together cruise line executives and travel professionals along with industry partners and providers, all who share a common goal of promoting and growing the cruise industry. The general sessions kicked off on June 2 with a keynote presentation from CLIA Chairman Adam Goldstein, President & COO, Royal Caribbean Cruises Ltd. Goldstein’s engaging, strong, passionate speech focused on his “Top 10 Lessons That Will Help You Grow Your Business.” Goldstein’s keynote was followed by a panel featuring top executives from the world’s leading ocean cruise lines. Over the six days of the conference, attendees participated in CLIA Seminars, ranging from social media courses to virtual ship inspections, as well as diverse workshops. 20 | Third Quarter 2016 | Travel & Cruise
These provided travel agents with the tools they need to both achieve their Certified Cruise Counsellor and succeed in the travel industry. Another highlight of the event was the annual Hall of Fame Awards Gala, where CLIA recognized two cruise industry veterans—Rudi Schreiner of AmaWaterways and Bill Smith of Virtuoso — as 2016 Cruise Industry Hall Of Fame award winners. Two new award categories were added to this year’s Hall of Fame. The new Agency Innovator Award, given to a top travel agency that has demonstrated innovation in their approach to promoting the benefits and value of cruise travel, was awarded to Cruises & Tours Unlimited. CLIA also awarded Christine Brown with the Rising Star Award, which is given to an individual travel agent who has significantly impacted the travel agent landscape through contributions to their agency, as well as demonstrating their commitment to professional development. The Hall of Fame Awards Gala event also featured live entertainment from Norwegian Cruise Line, Royal Caribbean
International and Celebrity Cruises. Other keynotes throughout the week included Edie Rodriguez, president & CEO, Crystal Cruises, and Arnold Donald, president & CEO, Carnival Corporation & plc. During Cruise360, the recorded general session livestreams were also available, thanks to generous sponsors, Crystal Cruises and PONANT Yacht Cruises & Expeditions. In 2017, CLIA Cruise360 returns to Ft. Lauderdale, and is scheduled April 18 – 24, 2017.
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CLIA’s Third Annual Port & Destination Summit Connects Key Players with Cruise Line Decision Makers
ruise Lines International Association’s (CLIA) 2016 Port & Destination Summit had even more reason for anticipation after being restructured and enhanced based on member feedback, and it delivered. Taking place on Tuesday, September 20 in Santa Cruz, Tenerife, one day ahead of Seatrade Cruise Med, the highly anticipated annual summit delivered dynamic and audience-generated content. Now in its third year, it is the key event for anyone in, or seeking greater engagement with the global cruise port and destination community. “The Port & Destination Summit offered an unrivalled opportunity to connect with key industry players from various segments of our community, providing the perfect setting to collaborate and make a lasting impact on the future of our industry,” said Bo Larsen, VP, strategic partnership, CLIA. “Last year’s summit was very well received, and we developed and enhanced the platform for this year.” The event platform gathered decision makers from cruise line port operations, destination development, shore excursion and itinerary planning to join CLIA Executive Partners representing port authorities, port agencies, tourism and destination management organizations and related maritime professionals. Networking, education and high-level discussion on matters of fundamental significance to the port and destination community were included in this full-day event. The CLIA itinerary planning workshop, a highlight from the 2015 event, and developed by David Selby of Travelyields, added new challenges and opportunities for this year’s attendees. An interactive roundtable included industry experts and peer-led sessions, equipping delegates with practical and actionable tools to implement immediately. In addition, the exceptionally popular Business Exchange Session, featuring pre-bookable 1-2-1 meetings with 40 cruise line decision makers from more than 20 diverse cruise line brands also returned.
On the following day, Wednesday, September 21, CLIA Executive Partners were invited to join executives from CLIA’s Cruise Line Members for an evening of cocktails, canapes and networking at the annual CLIA Europe Cocktail Reception before kicking off Seatrade Cuirse Med, the major biennial cruise event focusing on the world’s second-largest cruise destination— the Mediterranean and its adjoining seas.
“The Port & Destination Summit offered an unrivalled opportunity to connect with key industry players…” –Bo Larsen, VP, Strategic Partnership, CLIA
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MEETINGS AND EVENTS ::::
Royal Caribbean’s New Wave of Corporate Meetings, Incentives and Events Planning
oyal Caribbean International is taking corporate meetings, incentives and events at sea to a bigger wave with a major overhaul of RoyalCaribbeanIncentives.com, making the experience of meeting and event professionals seamless from start to finish. The new website delivers an interactive, customized experience, as well as a new look, enhanced search functionality, streamlined site navigation, rich content and exclusive planning tools. “Planning an unforgettable event at sea with us, no matter how intimate or grand, just became as intuitive and seamless as the world-class service we deliver to guests onboard our 25 ships 365 days of the year,” said Lori Cassidy, AVP, global corporate, incentive and charter sales, Royal Caribbean International. “With our reimagined website, we are thrilled to launch our latest investment in building 22 | Third Quarter 2016 | Travel & Cruise
new and stronger relationships with meeting and event professionals. As partners and brand experts, our job is to make the entire process as easy and valuable as possible, and this is further testament to that dedication.” Royal Caribbean offers dedicated conference facilities aboard every ship in its fleet, accommodating groups of all sizes. Featuring a wide range of accommodations and onboard experiences, each ship offers a variety of event spaces, dining venues, bars and lounges, leading multimedia technology to illustrate and enhance presentations, and a dedicated event planning team on land to ensure a seamless execution of the meeting program. For even larger events, Royal Caribbean offers full-ship charters for the utmost in customization and exclusivity. With a charter, meeting planners can curate itineraries, onboard experiences, product launches and showcases, and staging for concerts and events.
ENVIRONMENTAL & REGULATORY PRACTICES ::::
The Industry’s Environmental Protection Efforts By Bud Darr, Senior Vice President, Technical and Regulatory Affairs, Cruise Lines International Association (CLIA)
his summer, CLIA released a cruise industry sustainability report on the state of the industry’s environmental initiatives in 2016 and its ongoing commitment to responsible, sustainable cruising. In cooperation with its Cruise Line Members, the report describes cruise lines’ continual efforts to collaborate with environmental stakeholders, invest in innovative technologies and lead the maritime sector in environmental stewardship. Protecting and preserving the environment is fundamental to the cruise industry; it’s the right thing to do; it’s important to our business; and CLIA wants the public to understand that commitment. CLIA and its Cruise Line Members know that beautiful oceans and destinations are essential to providing enjoyable travel experiences for the 24.2 million passengers 24 | Third Quarter 2016 | Travel & Cruise
who will cruise this year. In providing these cruise travel experiences, the cruise industry takes great responsibility for providing for all aspects of enjoyable cruise vacations, including preserving the world’s oceans, air and beaches. In minimizing environmental impact, cruise ships are designed for greatest efficiency. From concept to operations, cruise ships offer elaborate systems of design, construction, manufacturing and supply chain management, training and performance that are years in the making so that vessels sail as efficiently and sustainably as possible. The CLIA report reviews the specific ways in which the cruise industry leads innovation and policy development toward these protection efforts. These efforts add up to a more than $1 billion investment in the development of environmental technologies and cleaner fuels. Although cruise ships represent less than one percent of the world’s international
commercial maritime fleet, the cruise industry has led the maritime community in environmental preservation efforts, including the reduction of air emissions, pioneering of advanced wastewater treatment systems, implementation of recycling programs and increased energy efficiency. AIR EMISSIONS CLIA and its Cruise Line Members have developed policies and technologies to reduce cruise ship air emissions. These actions include the deployment of exhaust gas cleaning systems to reduce the amount of sulfur particles released by as much as 98 percent, along with the use of low-sulfur fuel to comply with emissions control requirements from across the globe, including in International Maritime Organization (IMO)-designated Emission Control Areas. CLIA has also worked with the IMO to develop stringent requirements to reduce
:::: ENVIRONMENTAL & REGULATORY PRACTICES
emissions from the global maritime fleet. This includes a mandatory 30 percent reduction in carbon emission rates by 2025 for new cruise ships, adding to steps that cruise lines are already taking to reduce their environmental impact. In addition, CLIA Cruise Line Members have committed more than $8 billion to building up to eight LNG-fueled cruise ships. ADVANCED WASTEWATER TREATMENT SYSTEMS CLIA developed a zero discharge policy for untreated sewage for oceangoing Cruise Line Members, all the time and everywhere. This policy exceeds international regulations that permit vessels to discharge untreated sewage under certain conditions. To that end, the cruise industry continues to pioneer and operate advanced wastewater treatment systems that can produce water cleaner than most wastewater treatment facilities in coastal U.S. cities. RECYCLING PROGRAMS Cruise ships recycle 60 percent more trash per passenger than is recycled by the average person on land. This recycling includes more than 80,000 tons of paper, plastic, aluminum and glass each year. Unrecyclable waste on cruise ships can be less than 1.5 pounds per person per day, compared to the average of 4 to 5 pounds per person per day on land in the United States. Some cruise ships repurpose nearly 100 percent of the waste generated onboard by reducing, reusing, donating, recycling and converting waste into energy. In addition, the cruise industry actively encourages passengers to join environmental stewardship efforts by offering onboard resource conservation programs.
“The cruise industry’s commitment to preserving and protecting the environment has never been stronger.” COLLABORATION As part of their commitment to preserve and protect the environment, CLIA and its Cruise Line Members collaborate with environmental organizations having the shared goals to preserve and protect the oceans and the destinations its ships visit. Many of CLIA’s Cruise Line Members have partnered with organizations committed to ocean conservancy and sustainability efforts, including The Nature Conservancy, World Wildlife Fund
and Sustainable Travel International. The entire industry looks forward to its longterm partnerships with these groups as we collaborate on policies and practices that preserve and protect the earth. The cruise industry’s commitment to preserving and protecting the environment has never been stronger. Leadership, investment and a commitment to continuous improvement are hallmarks of the industry’s efforts to advance sustainable solutions.
ENERGY EFFICIENCY The cruise industry is also focused on achieving greater energy efficiency. CLIA Cruise Line Members are constantly innovating and investing in new environmental technologies for greater energy efficiency including LED lighting, specialized hull coatings and solar panels. LED lighting, for example, lasts 25 times longer and uses 80 percent less energy, and special hull coatings can reduce fuel consumption by five percent. Third Quarter 2016 | Travel & Cruise | 25
ENVIRONMENTAL & REGULATORY PRACTICES ::::
CLIA Holds 2016 Technical & Regulatory Forum
Cruise Lines International Association’s (CLIA) 2016 Technical & Regulatory Forum, more than 100 delegates gathered in London to discuss a range of key regulatory and technical cruise industry topics, including public health, the environment, technology innovation and safety. Participants who attended CLIA’s Technical & Regulatory Forum held in May included CLIA Cruise Line and Executive Partner Members, along with international regulators, such as Ambassador Arsenio A. Dominguez, Marine Environment Protection Committee Chairman at the International Maritime Organization (IMO). The Forum builds on the educational platform established over the past year
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and brings together leading industry experts to discuss technical and regulatory matters affecting the sector. Participants engaged and contributed to CLIA’s work with the IMO, the European Union and other regulators around the world to ensure that cruise operations remain safe and sustainable as the cruise industry continues to grow. Several sessions were organized throughout the day. Key takeaways included: • Environmental protection – Participants discussed compliance to cruise ship international regulations, as well as solutions the industry is implementing to diminish its environmental footprint. The conversation focused on different environmental solutions and upcoming technologies, such as emissions reductions and onboard wastewater treatment. • Safety – Representatives reinforced that safety is, and will remain, a priority. Cruise lines are constantly introducing new measures to improve safety of passengers and crew. Delegates discussed a range of initiatives and solutions to improve the safety of passengers, from swimming pools and man overboard detection to passenger safety at ports of call. • Public health – Although its impact on cruise ships is marginal at best, with less than 20,000 of the 700 million cases that
occur every year affecting cruise ships, delegates discussed the industry’s best practices and effective efforts to reduce the chance of norovirus outbreaks. “CLIA’s Technical & Regulatory Forum has once again brought together key cruise industry stakeholders,” said Tom Strang, SVP Maritime Affairs, Carnival Corporation. “As cruising continues to grow faster than any other industry in the tourism sector, it is important for our cruise community to discuss these technical and regulatory topics which are fundamental to continued growth and success.”
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ENVIRONMENTAL & REGULATORY PRACTICES ::::
Costa Cruises Treads Lightly in 2015
On Course for the Future, Costa Cruises’ 10th sustainability report, showed a 2.3-percent reduction of the line’s carbon footprint in 2015. Various energy efficiency projects have decreased fuel consumption by three percent per passenger per day and reduced energy consumption by 4.8 percent. Costa has also reduced sulphur oxide emissions by 11 percent and nitrogen oxide and particulate matter emissions by three percent each. Waste management initiatives led to 100 percent of shipboard waste being collected and separated for disposal and recycling, and 69 percent of the water required for onboard use was produced on the ships themselves. Costa also focused on reducing, reusing and recovering the materials and products used onboard with the help of guests and crew, and the multi-year partnership with Italy’s National Consortium for the Recovery and Recycling of Aluminum has helped the line to recycle around 334 metric tons of aluminum between 2007 and 2015. Plus, Costa renewed its commitment to protecting the biodiversity and ecosystems in the destinations it calls. The line partnered with Whalesafe Life+ to help preserve sperm whales, as well as working with the Italian National Research Council — Institute of Marine Sciences to increase research in oceanography and marine science.
TUI Cruises Reduces Fuel and Water Consumption
TUI Cruises reduced its fuel consumption by 14.1 percent per passenger day in 2015 over 2014 by optimizing itineraries, slower sailing speeds and utilizing more energy-efficient technologies on Mein Schiff 3 and Mein Schiff 4. It reduced CO2 emissions by nearly 25 percent year-over-year, SOx by more than 24 percent, and NOx by almost 20 percent. TUI’s newbuilds, equipped with scrubbers and SCR systems, operate in closed mode in the Baltic, depositing any of the wastewater from the exhaust cleaning process ashore, instead of releasing it into the sea. In 2015, onboard water consumption was reduced fleetwide by 2.4 percent from the year before, thanks to its water management system. TUI also set aside 5 euro for every 28 | Third Quarter 2016 | Travel & Cruise
eco-friendly shore excursion booked, totaling 190,000 euro by year’s end, which was donated to German Pottwale e.V and Secore Stiftung to protect sperm whales and coral reefs. The goal for 2016 is reduce fleet-wide fuel consumption by another two percent, CO2 by five percent, and onboard water consumption by an additional two percent per passenger day.
Port Everglades Partners with US Environmental Protections Agency on Air Emissions Study
Port Everglades partnered with the US Environmental Protection Agency (EPA), the first seaport to do so, on an air emissions study focused on reducing pollution. The Port and EPA’s Office of Transportation and Air Quality will work together to research and model operations, technologies and anticipated growth scenarios. “We want to have a benchmark to measure any changes,” said Port Director Steven Cernak. The EPA will also develop emissions estimates for areas bordering the Port, like high-
ways and railroads used by Port customers. “This agreement is an important step forward in developing emission reduction scenarios and inventories for port communities,” said Christopher Grundler, director of EPA’s Office of Transportation and Air Quality. “With this collaborative initiative, together EPA and Port Everglades can support sustainable development and cleaner air.”
Carnival Corporation Opens Arison Maritime Center for World-Class Safety Training
Carnival Corporation recently announced the official opening of the Arison Maritime Center, its world-class facility dedicated to providing rigorous safety training for its bridge and engineering officers responsible for the navigation and operation of the world’s largest fleet of cruise ships. The new 75-million-euro facility in Almere, Netherlands will feature bridge and engine room simulators that utilize the most innovative technology and training solutions in the maritime industry, modeled closely after the technology and practices used in the airline and other industries.
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TOP SIX PICKS FOR MSC MERAVIGLIA
ith guests counting down when they will sail on MSC Meraviglia on June 4, 2017, MSC Cruises is bolstering excitement with more details of its first next-generation smart ship. Designed around meeting every need of its guests, MSC Meraviglia will introduce new, cutting edge ways to connect holidaymakers seamlessly with the experiences that matter to them, whether at sea or on land. MSC Meraviglia will feature the ultimate in entertainment, alongside a broad range of dining options and luxurious wellness choices. Here are the top six picks: 1. Exclusive, world-class entertainment from Cirque du Soleil The highlight of onboard entertainment will be represented by the world leader in artistic performance, Cirque du Soleil, thanks to the exclusive Cirque du Soleil at Sea partnership with MSC Cruises. Two unique Cirque du Soleil shows will be performed six nights per week at the purpose-build Carousel Lounge—a groundbreaking venue designed to meet the needs of Cirque du Soleil and its performers, with a 180° circular glass wall and the most cutting edge equipment and special rigging. 2. Enriched family offerings and cutting-edge entertainment for all ages With MSC Meraviglia, MSC Cruises continues to evolve and enrich the family options that have historically been at the core of its offering. For the first time on any MSC Cruises ship, all of the facilities for families, kids and teens are all together in a super amusement park and children’s area. This area includes the DOREMI Studio Lounge, DOREMI Tech Lab, the Aqua Park, as well as facilities designed in partnership with family experts including the LEGO Group and Chicco. 3. Comfortable accommodations to meet every need With 10 different types of cabin to choose from, there really is something for everyone, including:
spanning three decks with 78 suites, 15 inside cabins and two apartments. The two coveted apartment suites are designed with a large living room and two balconies, one of which is a large outdoor space that has a dining table for eating al fresco and a private whirlpool. Modular cabins designed with the needs of families in mind The trend for multi-generational holidays is further met on this ship with a clever modular cabins system. Up to three cabins can be combined together to accommodate up to 10 guests. In addition to the modular cabins, quadruple cabins can accommodate a family of up to four people each, with a living space in the daytime, and a sofa that turns into a comfortable bed by night, making the most effective use of space in the cabin. 4. A truly unprecedented choice of both fine and casual dining options MSC Meraviglia serves up an unprecedented choice of both fine and casual options through 12 venues serving always fresh, authentic food. This starts with the buffet, open 20-hours a day, which will serve a delicious array of Mediterranean specialties and international cuisines. In addition, fine dining options examples include the award-winning Kaito Sushi Bar, the new Kaito Teppanyaki Restaurant and an American-style steakhouse with specialty meats from around the world. 5. The 96 metre-long Mediterranean-style promenade Another outstanding feature of MSC Meraviglia is her impressive Mediterranean-
style indoor promenade, featuring an 80-metre LED sky that creates an awe-inspiring atmosphere 24 hours a day. With stunning visuals and effects, the Promenade will be the social center of the ship and a focal point for a broad range of leisure activities, where guests can stroll up and down, sit back and take in the atmosphere, shop until their hearts’ content, and snack on delicious ice cream or crepes from Jean Philippe Maury, the award-winning French chocolatier and pastry chef. 6. Elegant pools for daytime relaxation and night-time entertainment MSC Meraviglia offers all her guests a choice of elegantly designed pools: • The main pool is inspired by the cool vibes of Miami’s South Beach. At approximately 25 meters long, it has the most generous poolside space at sea. By night, the pool becomes a visual spectacle, illuminated with special lighting. There is also a buffet nearby with inside and outdoor dining options, providing guests with more convenience and optimal relaxation time. • As MSC Meraviglia is the ship for all seasons, there is a 10 metres indoor pool with a dome that can be opened when the ship is in port or the weather simply allows for it. • The Aft Pool on deck 16 offers spectacular views from the front of the ship, and at night it is transformed into a space where guests can dance the night away under the stars. • The private One Deck Pool, exclusively for the use of Yacht Club guests, is in a coveted position at the top of the ship on deck 19, providing a quiet haven for relaxation.
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NEWBUILDS & REVITES ::::
MSC Releases New Details on MSC Seaview, the Second Seaside-Generation Smart Ship
MSC Cruises recently announced that its second Seaside-generation smart ships will be named MSC Seaview. Slated for Mediterranean service in June 2018, she will bring guests and the sea closer, following the Seaside-generation ships’ model of providing the highest ratio of outdoor space per guest at sea. Inspired by a beach condo concept, MSC Seaview will bring will bring guests and the sea closer, with design elements to capitalize the warmer weather. Guests will be able to enjoy their time onboard eating, drinking and relaxing outdoors, enjoying the sea views, benefitting from more balcony cabins and public areas. Features include an impressive 360° promenade acting as a lively recreation area where guests can stroll in the open air, shop at boutiques and eat and drink al fresco from a variety of bars and restaurants. MSC’s next-generation ships employ technology and customization Near Field Communication, using a cruise card, bracelet or smartphone for things like geo-locating children; interactive screens to book shore excursions, restaurants and shows; and iBeacon technology tailored to guests’ preferences to send push notifications about their favorite activities.
At 99,800 gross tons, Mein Schiff 5 accommodates 2,794 passengers, as well as eco-friendly technologies expected to reduce emissions four percent, compared to Mein Schiff 3. “We had the unique opportunity to build on the high standard and success of Mein Schiff 3 and Mein Schiff 4 to further perfect this series of ships with Mein Schiff 5,” said Dr. Jan Meyer, managing director of Meyer Werft.
Royal Caribbean Cruises Expands Oasis and Edge Classes
Royal Caribbean Cruises Ltd. (RCCL) signed a memorandum of understanding with French Shipbuilder STX France to build a fifth Oasis-class ship for delivery in the Spring of 2021 and two additional Edge-class ships scheduled for delivery in the Fall of each of 2021 and 2022. “The response to the arrival of Harmony of the Seas is staggering, eliciting excitement from eager cruisers from markets on both sides of the Atlantic,” said Richard D. Fain, RCCL chairman and CEO. “And Edge-class is one of the most highly anticipated new projects, following the high bar of modern luxury design set by its predecessor, the Solstice Class.”
First Steel Cut for Seabourn’s Newest Ultra-Luxury Vessel, Seabourn Ovation
Mein Schiff 5
Mein Schiff 5 Builds on Success of Previous Newbuilds
Under construction since November 2014, Mein Schiff 5 was delivered to TUI Cruises 10 days ahead of schedule and then christened on July 15 for a summer of sailing in the Baltic and Norway before flying south to the Caribbean for the winter. Sister ship to Mein Schiff 3 and Mein Schiff 4, completed in May 2014 and 2015, she continues the popular features and is part of an order including the pending Mein Schiff 6. “Although this is already our third new build, it’s still incredibly exciting to see a new ship grow from the first steel cutting to the finishing interior touches,” said Wybcke Meier, CEO of TUI Cruises.
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Seabourn took a giant step forward toward the launch of its next new vessel, Seabourn Ovation, with the commemorative cutting of the first steel. Scheduled to join the Seabourn fleet in spring 2018, Seabourn Ovation will expand and build upon the line’s award-winning and highly acclaimed Odyssey-class ships, which revolutionized ultra-luxury cruising with enhanced accommodations and innovative amenities when they were first introduced between 2009 and 2011. Sister ship Seabourn Encore will debut in late 2016, and with the addition of Seabourn Ovation, Seabourn will have the youngest and most modern ultra-luxury fleet in the industry.
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Disney Cruise Line Brings New Experiences and Enhancements to Disney Wonder
First Steel Cut for Holland America Line’s ms Nieuw Statendam
Holland America Line celebrated a significant construction milestone as the first steel was cut for ms Nieuw Statendam, due for delivery in November 2018. The ceremony took place at Fincantieri’s shipyard in Palermo, Sicily, Italy, and the block being built there will later be moved to the Marghera yard where the ship will be constructed. The 99,500-ton ship, the 15th in the fleet, will join sister ship ms Koningsdam, which launched in April 2016. The steel cutting follows a period of design and development for the 2,650guest ship that will feature enhanced Pinnacle Class amenities and innovations.
Exciting new entertainment and experiences are in store for Disney Wonder guests after the vessel is transformed this fall. The Marvel universe will come to life for young guests in Marvel Super Hero Academy, and kid-sized fun continues with Frozen Adventures; Club Disney Junior’s characters, storytelling and games; and Andy’s Room, a multi-level play space themed to the Disney-Pixar “Toy Story” trilogy. Plus, Disney Wonder’s exclusive Tiana’s Place restaurant will transport guests to an era of southern charm, spirited jazz and street party celebrations, and the adult district will include a brand-new pub.
Cunard Remasters Queen Mary 2
Cunard’s flagship liner Queen Mary 2 set sail June 22nd on her first voyage following a $132 million investment, one of the most significant refurbishments undertaken by the world’s most venerable passenger shipping line, now marking 176 years in
operation. The remastered liner sailed into Southampton Water flanked by fleet royalty Queen Elizabeth and Queen Victoria, displaying her brand new dining experiences and a wine cellar at sea; 594,000 square feet of luxurious new carpets; 4,000 new framed pictures; 3,900 gallons of paint applied to the hull—all while displaying the same essence of glamour, timeless sophistication and luxury.
Royal Caribbean’s Adventure of the Seas to Undergo $61M Revitalization
Royal Caribbean International will debut a robust array of all-new thrills and enhancements onboard Adventure of the Seas this November, including new dual racer waterslides, Cyclone and Typhoon, the popular FlowRider surf simulator, and a children’s aquapark, Splashaway Bay. In addition, guests will enjoy a new lineup of culinary and entertainment venues with Izumi Japanese Cuisine, the brand’s signature steakhouse, Chops Grille and Boleros Latin Lounge. The ship also will receive more than 100 new staterooms, a refresh of all existing staterooms and a brand new Suites Lounge for the luxury traveler.
Glitz, Glamour, Royalty & Music Welcome Seven Seas Explorer
Godmother of Seven Seas Explorer, Her Serene Highness Princess Charlene of Monaco, cut a red velvet ribbon, sending a Primat bottle of Veuve Clicquot smashing against the ship’s hull to officially christen the newest member of the Regent Seven Seas Cruises fleet. The gala christening ceremony took place in Monte Carlo and included a special private concert by world-renowned Italian tenor Andrea Bocelli. “Seven Seas Explorer…sets a new benchmark for luxury vacations and lays the foundation from which Regent Seven Seas Cruises will continue to build,” said Del Rio, citing a $125 million refurbishment effort to ensure the entire fleet matches that luxury standard.
Regent Seven Seas Cruises President and COO Jason Montague, H.S.H. Princess Charlene of Monaco, Captain Stanislas Gerard Jean Mercier De Lacombe and Norwegian Cruise Line Holdings President and CEO Frank Del Rio celebrate the christening of the fleet’s newest ship, Seven Seas Explorer in Monte Carlo. Photo credit: Mark Ashman.
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SHIPBOARD & LAND-BASED EXPERIENCES ::::
How We Put the “Fun” in Fun Ships
By Sarah Beth Reno, Vice President, Entertainment, Carnival Cruise Line
’ve worked in the cruise industry since 1987, when I began my career as a college intern on a small ship called Sunward II. In those days downtown Miami was a ghost town after 5 p.m., and the neon Coppertone sign was proudly displayed on Biscayne Boulevard, leading into what was then called the Port of Miami. Although the ships and onboard offerings have changed dramatically since I began my cruise industry career, the reason why people cruise has remained constant—the magical feeling of being one with the sea and the allure of sailing the vast ocean compels cruise guests to return again and again. Personally, I’m a little more practical when it comes to my vacation choices; I cruise because it’s easy, hassle-free and convenient. It’s the best vacation option for my 34 | Third Quarter 2016 | Travel & Cruise
family of five. Not only do I get the time to connect with my kids and my husband, but a cruise vacation allows for some much-needed “me” time. I don’t have to cook (not that I ever do that anyway), clean, organize or plan. I just get to put my feet up and enjoy! As the vice president of entertainment for Carnival Cruise Line, I would say that my experiences cruising throughout my career and my time as a mother have helped me shaped what we offer our guests. The leader in family cruising, carrying more than 700,000 kids a year, Carnival truly invites guests to “come as you are.” And it’s my team’s job to ensure that our guests’ experience is as fun, relaxing and as easy as possible. On Carnival, guests don’t have to make a reservation or stand in line to have a great time. The fun is everywhere and in everything we do. From our welcome aboard
moments and impromptu celebrations to our dining experience and our post-show after parties, we make sure every day is enjoyable and memorable. After all, we’re in the vacation business. We realize that entertainment is just one component of someone’s vacation, and we do our best to make sure that our entertainment is truly exceptional and offers fun for guests of all ages. At Carnival, we not only focus on big events, but also less obvious details and more personal interaction that make a difference between a good cruise and a great one. Carnival’s entertainment starts and ends with our people. Everyone we hire is outgoing, fun and engaging, from the youth and entertainment staff to performers in our high-tech Playlist Productions shows, it’s what separates Carnival from other cruise lines.
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At Carnival everything we do is about our guests. We don’t simply put on a show for them; we often encourage them to be a part of the show. A great example of this is our popular piano bars that feature some of the most talented entertainers who take a great deal of pride in engaging and interacting with our guests. The antics in the bar are so much fun to watch (and, yes, sometimes you’d want to sing along). Music is a very important element of Carnival’s cruise experience, whether it’s live bands, soloists, DJ’s or simply background music. With 25 distinctly different ships sailing in ports across North America and Australia, we must ensure we offer the right music to align with the home ports, itinerary and the demographics of the guests. You’ll definitely hear Caribbean and country songs from ships originating out of Galveston, hip-hop, Latin and Caribbean music in Miami and a more contemporary feel on ships out of Seattle. Our rock bands have been carefully selected and rehearse in our studios before they arrive on board to ensure they can play every genre of music that is popular with our guests. In our Caribbean-inspired RedFrog Pub, our guitar soloists and duos sing everything from island music and reggae to country and classic rock.
And they will also make sure you’re singing along with them. Recently we developed the Rock N’ Glow 80’s Deck Party that revolves around my favorite decade. Everyone can dress up in their favorite 80’s garb, and our live rock band plays the best hits of the era out on deck. Our guests love it because it brings back great memories of an epic decade, and the staff loves it because it’s so much fun. I’m also amazed at how many kids know these favorite songs of my teenage years. Our high-energy Playlist Productions shows are my favorite part of what we do. We recruit talented individuals who both sing and dance, and each show highlights a certain music type, whether it’s Motown, 80’s pop, Latin or rock n’ roll. We often incorporate our live music into our show, and many of the shows end with an afterparty where guests can meet and mingle with the cast. My two favorites are America Rocks and Amore Cubano, which recently debuted on Carnival Vista. But my job in entertainment extends beyond just shows. I’m also responsible for our award-winning youth programs. As mentioned before, Carnival is THE number one cruise line for families. We carry more families and more kids than any other cruise line.
Sarah Beth Reno, Vice President, Entertainment, Carnival Cruise Line
“Carnival’s entertainment starts and ends with our people.”
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“The fun is everywhere and in everything we do.” We have a comprehensive youth program, from ages two to 17. Our Camp Ocean has amazing ocean-themed activities, both indoors and out. Circle “C” and Club O2
have plenty to do for tweens and teens, with the coolest youth staff at sea! I used to be a teen director on board, and I know how important the “coolness” factor is for that age group. I’m no longer cool, but I still know how to hire for it! I personally love comedy, and I am proud that we offer the largest comedy clubs at sea—the Punchliner Comedy Club, which hosts more than 20,000 shows a year. We have three to four shows a night, with several comedians performing each cruise. The standing-room-only shows, from kid-friendly to adults-only, are very popular for all of our guests. At Carnival, we develop partnerships to bring our guests unique experiences they normally don’t expect on a cruise. Whom we partner with is very important to us, and we take our selection process very seriously. These relationships add an extra element of fun for our guests, but we will only work 36 | Third Quarter 2016 | Travel & Cruise
with those organizations that we believe align with our standards and values, not just because of popularity. For example, our Seuss at Sea program, in partnership with Dr. Seuss Enterprises, brings the whimsical world of Dr. Seuss to our ships. It’s really a great family activity with several activities on each and every cruise, from the Seuss-a-palooza Parade and Story Time to the Green Eggs and Ham Breakfast with The Cat in the Hat and Friends. The Grinch also shows up around the holidays and creates havoc—not to mention lots of laughs—with his antics. We recently announced a new partnership with Build-A-Bear Workshop where kids and parents can pick their favorite furry friend, which can be customized with a variety of outfits and accessories and return home with a wonderful memory of their vacation. My kids (even my 12-year-old) love Build-ABear, so I had my own focus group to make this partnership a no-brainer! Our partnership with DJ IRIE is a key element in our music program, as he and his team are a great source of talent to make sure
our nightclub entertainment is relevant and enjoyable for our guests. DJ IRIE has also helped us develop music offerings for our outdoor nightclub event, Serenity Under the Stars. We even take into account the way we program our onboard activities and events to make sure our guests have a fabulous time. My team is very focused on the “flow” of the vessel and the guest experience. It’s our goal to make sure that the vacation experience is seamless, and guests can easily pick and choose as they move through their day. In addition, our talented tech team has made it easier to choose what you want to do with our Fun Hub App, allowing guests an at-aglance view of the various onboard activities and events. Our unmatched combination of what, when and how we offer our entertainment to our guests, enhanced by our talented and engaging staff, creates the unmistakable Carnival experience that has made us the most popular cruise line in the world. Providing fun, memorable vacations is in our DNA and something that makes everyone at Carnival extremely proud.
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What Is Your Destination’s Capacity for Multilingual Guides, and Why Is This Important? By Beth Kelly Hatt, President, Aquila’s Center for Cruise Excellence
the cruise industry becomes more global, so do the passengers. To be successful in today’s competitive environment, destinations need to prepare to serve these guests in their preferred languages. This may not always be possible depending on the language, but there are solutions for building capacity of multilingual tour guides and greeters. We are told by presidents and senior executives of all the cruise lines that it is people in the destination who have the most significant impact on the guest experience. If a guest can have those interactions with local people who speak their language, this directly relates to success. The FCCA and Aquila’s Center for Cruise Excellence took on the challenge of finding solutions for destinations to raise the capacity of multilingual guides. This project helped us create processes and share best practices for securing multilingual guides in the Caribbean and Central America. Whether predominantly English-speaking passengers sailing into Spanish, French or Asian communities, or German-speaking passengers sailing into the Caribbean, finding a way to give these passengers shore excursions in their native language has become increasingly significant to the cruise industry. Here are some of the best practices that have emerged in our meetings and research. These can help build capacity for multilingual tour guides so that we can meet these expectations coming from both the cruise lines and their passengers in today’s global marketplace. 38 | Third Quarter 2016 | Travel & Cruise
1. Communicate with your tour operators. If they have had a need with any of the cruise lines or other wholesalers for a language guide, they would have a list of potential tour guides to fill that need. 2. Universities, colleges and language training institutes are a resource. Schools in the destinations may have foreign students and professors who are multilingual. They can be a wealth of information, and they may be in a position to find others in the community to add to the list of resources. 3. Are there any clubs or groups that could lead to finding expatriates? (Embassies may possibly be able to provide some assistance.) These locals may not be interested in becoming tour guides, but they may consider being hosts or supporting and translating for the local tour guides. 4. Use Facebook and other social media to assist in spreading the message about this to a broad audience in order to find multilingual residents and communities. 5. Reach out to any multicultural associations in your destination. 6. Reach out to Rotary clubs, economic development agencies, chambers of commerce, or any engaged community group. Often people in these groups are well connected in the community. In order to find multilingual tour guides in destinations, some of our top recommendations include: 1. Create a task force to start working on this issue, as there are several components that may need to be
addressed. For example, TUI and AIDA reported it would be extremely helpful if the destinations could focus on better understanding the German market. And all the cruise lines reported a need and expectation to have tour guides who are proficient in English. 2. Have open communication between the partners: tour operators and guides, destinations’ private sectors, ports and the cruise lines. This is vital, as it ensures resources are shared and issues get dealt with expediently. 3. Translate the destination’s main historic stories and information on the main attractions. 4. Give tour guides information in the language that the tour will be conducted. This helps them find the right words and build vocabulary. 5. Conduct evaluations to measure the proficiency of language tour guides. 6. Look into the feasibility of installing GPS-triggered audio guides on some vehicles for high volume tours. Serving clients in their own language has become a requirement for service excellence in today’s global marketplace. Destinations that can rise to the challenge and find solutions will be the ones who will see their market shares increase, both for cruise and landbased vacations, and ensure their success and sustainability. Beth Kelly Hatt is the President of Aquila’s Center for Cruise Excellence, the FCCA’s official training partner. You can learn more about their coaching and training programs at www.CruiseExcellence.com.
GET IN ON THE SECRET
NOW OPEN TORTOLA PIER PARK
The British Virgin Islands offer endless adventures and experiences beyond compare. The new Tortola Pier Park welcomes cruise passengers, BVI guests and locals to the relaxed capital island of Tortola. Along the colorful pier, unique local craft shops and authentic restaurants neighbor international brands and lively entertainment. With a world of discoveries to be found in the British Virgin Islands, itâ€™s a secret worth sharing.
Tortola Pier Park
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New to Cruising? CLIA Travel Agents Reveal Best Tips for First-Time Cruisers
his summer, there are more first-time cruisers ready to embark on the joys and possibilities of a cruise vacation than ever before. In fact, a quarter of all visitors to CruiseCritic.com are new to cruising and searching for help in planning a cruise vacation, ranging from choosing the right ship to planning onboard, as well as in-port activities. “With seemingly limitless destination options and exciting new features on an array of ships, there has never been a better time to take a cruise, whether it is your first cruise, you haven’t cruised in a decade, or you cruise frequently,” said Cindy D’Aoust, president and CEO, CLIA. “The beauty of cruise travel is that each trip is customized to personal preferences, and CLIA, along with our community of expert cruise travel professionals are able to assist travelers with everything from planning to packing to matching travelers with the perfect cruise.” 40 | Third Quarter 2016 | Travel & Cruise
With questions ranging from what to pack to choosing from the many onshore excursions, CLIA asked cruise travel professionals for their top insider tips that both first-time and seasoned cruise travelers can use to make the most of their cruise vacations.
agents have access to the best deals and promotions, have toured and traveled on cruise ships, and can provide incredible travel advice. Agents can also counsel travelers about everything from travel insurance, transfers and flights to dining options and cabin locations.
PLANNING & PACKING The 3R’s of Planning: There’s an abundance of information available when planning a cruise vacation, and experts agree on the “3R’s” of planning: research, reviews and recommendations. Research cruise line websites, read reviews from seasoned cruise travelers and get the best recommendations from cruise travel professionals.
Browse the Blueprint: Get a lay of the land (or ship) before boarding by previewing the ship layout on cruise line websites. Getting familiar with the ship before boarding can make the first few hours of exploring simple and even more exciting.
Use the Experts: According to the CLIA 2014 North American Cruise Market Profile, 70 percent of cruise travelers use a travel agent to book a cruise, and there’s good reason. CLIA-certified travel
Consider Packing Some “Nice to Haves”: While everyone can figure out the basics of what to pack, there are some items that only the most seasoned cruisers know to bring on a cruise vacation: •P ower Strips: Bring a power strip to make it easy to plug in multiple electronics.
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•D ry Erase Board: Cabin doors are metal, so bring a magnet to mark the outside of the door, making the cabin stand out and easy to find. Also consider a magnetic dry erase board to use inside of the cabin to write notes to cabin mates or post daily itineraries. •A lcohol: Check the cruise line’s alcohol policy. Some offer the opportunity to bring a bottle of wine or two onboard, while other cruise lines don’t. •W rinkle Release Spray: There are no irons available on most cruise ships, so bring along some wrinkle release spray to freshen up packed clothes. ONCE ONBOARD Settle in: One of the best benefits of cruise travel is the ability to visit a variety of destinations while only having to unpack once. Take the time to unpack, settle in and then stow away luggage. This will make for a more stress-free travel experience. Get with the Program: When it comes to ship literature, be studious. Read the ship’s
daily newsletter and activity program. There may be more opportunities to explore or activities you want to try that are posted in these materials. Appealing Apps: With cruise lines offering a plethora of ways to stay connected while at sea, consider downloading an app like WhatsApp and creating a way for every member of your party to stay connected while onboard the ship or during landbased excursions. If possible, set unique notification ringtones for specific alerts like shows, meal times, etc. EXPLORING PORTS AND DESTINATIONS Time for Tours: Cruise lines identify and negotiate the best land tours and excursions. Check with guest services or a travel agent to book tours and excursions that are guaranteed and sure to get passengers back to the ship on time. Divide Your Days: Review the ports and destination itinerary in advance and designate specific days for shopping, relaxing
and adventure. Don’t try to do too much at each location. Before Heading Out: On most ships, room service is complimentary. Take advantage of breakfast in the room on days in port. “Cruising opens travelers up to brand new experiences and allows them to visit storied corners of the world,” D’Aoust continued. “With these tips in mind, CLIA hopes to encourage even more travelers to set sail on their maiden voyage for their next vacation.”
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Benefits of Upgrading to a Cruise Ship Suite Life Cruise ship suites surprise with space, amenities, privileges and luxuries.
ruise lines have raised the bar when it comes to cabin suites, penthouses and preferred guest services. From 24/7 butlers and private dining rooms, to preferred embarking and disembarking privileges, as well as wrap-around balconies with 180 degree views, living the suite life just got even sweeter for those who choose to book a cruise suite. “Cruising offers a vacation option for every travel style and budget, but now there are even more opportunities to create differing experiences within the same cruise vacation,” said Cindy D’Aoust, president and CEO, CLIA. “New accommodation concepts offer the opportunity to host large social groups, create a multigenerational experience or simply design a luxurious vacation complete with penthouse options and concierge service.” LIVING THE SUITE LIFE There are many benefits when upgrading 42 | Third Quarter 2016 | Travel & Cruise
to a suite on a cruise ship. In addition to generally being larger than staterooms, suites come with a variety of high-end options, premium finishes and passenger privileges. Examples include: •P remium Services – Suite passengers are offered special VIP options. Some cruise lines offer expedited embarking and disembarking privileges, first class flights and even private cars while at port. •E xclusive Clubs, Dining and Fitness Facilities: When staying in a suite, cruise lines offer guests exclusive access areas, ranging from clubs and dining areas to spas and fitness facilities. • I n-Room Spa Treatments: Certain cruise lines offer suite guests unlimited lavish spa services onboard while others even offer in-room spa retreats. •S pecial Suite Amenities: From espresso machines and jacuzzis to telescopes and pianos, cruise line suites offer a variety of above-and-beyond amenities for guests.
•H igh-End Décor and Designs: Suites have been designed with top-of-theline finishes, with details ranging from designer linens and décor to marble and mahogany furnishings. •P ersonal Butlers and Suite Stewards: Suite guests are often welcomed with personal butlers and suite stewards. This level of service offers guests valet service and help with any special requests. •C omplimentary Beverage Services: Booking a suite on some cruise lines opens the door to unlimited beverages and even include a personal mini bar. “Staying in a larger, luxury suite or penthouse with upgraded amenities, while taking advantage of the ship’s other offerings including casinos, Broadway-style shows and exciting on-board activities, allows guests to enjoy a ‘ship within a ship’ experience,” said D’Aoust. “This truly takes booking a suite to an elevated level.”
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Carnival Vista’s Two-Deck From handbags to wallets, guests will delight Cloud 9 Spa: A Seagoing Oasis of in an exclusive and elegant collection created Tranquility and Relaxation and produced in the distinctive Aspinal of The new Carnival Vista’s two-level Cloud 9 Spa features an array of chill-worthy amenities, including Carnival’s first and Vista’s exclusive infrared sauna and Hammam Chamber—with 80 percent of the heat gently warming the body and the remaining 20 percent of infrared heat released into the air, providing cooler, more consistent temperatures than traditional saunas—as well as special “experience showers” that provide a soothing fragrance element, a large heated whirlpool, four steam chambers and a high-tech indoor cycling studio.
Celebrity Cruises Introduces Newly Enhanced Concierge Class Experience
London design, which effortlessly balances contemporary fashion with practicality, with a superior quality that is reflective of the luxurious Cunard experience.
Holland America Line Collaborates with Top Sushi Chef
Whether it’s a popular California roll or a more exotic sushi creation, Holland America Line’s shipboard chefs are learning from the best in a collaboration with renowned Sushi Chef Andy Matsuda. Not only will Matsuda share his knowledge and train the shipboard chefs to ensure that the cruise line’s staff is at
the forefront of sushi trends and techniques, but four of his signature rolls will be featured on the dinner menu at Tamarind, the award winning Asian-fusion restaurant on board several Holland America Line ships.
MSC Cruises Partners with Jean Louis David to Spruce Up Onboard Beauty Offering
MSC Cruises recently announced an exclusive partnership with global hairstyling brand Jean Louis David. The company will introduce Jean Louis David salons across its fleet by the end of the year, further enhancing the already wide and continuously improved range of beauty and wellness services available exclusively to its guests across the whole fleet. MSC Cruises’ guests will be now able to also benefit from a whole host of high-end hair styling services from Jean Louis David trained stylists also whilst at sea.
With meticulous attention to detail and a passion for delivering modern luxury service from the moment guests check-in, Celebrity Cruises is now unveiling its newly enhanced Concierge Class Experience fleet-wide. New services and exclusive events have been added to the onboard experience for guests booking these accommodations, who already enjoy a private, spacious veranda offering breathtaking views.
Cunard Announces Partnership with Luxury Lifestyle Brand Aspinal of London
Onboard Cunard’s newly rejuvenated flagship Queen Mary 2, passengers will soon be able to enjoy a unique and indulgent retail experience with the partnership of Cunard and high-end lifestyle brand Aspinal of London. Third Quarter 2016 | Travel & Cruise | 43
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Cuba: A New Cruise Destination with New Opportunities for the Caribbean By Giora Israel, Senior Vice President, Global Port and Destination Development Group, Carnival Corporation & plc
hen Carnival Corporationâ€™s newly created brand Fathom, and its ship MV Adonia, departed at 4:00 PM on Sunday, May 1, 2016 from the Port of Miami and arrived in the early morning hours of Monday, May 2 to beautiful skies and a spectacular view of Havana harbor, filled with large crowds of Cubans brimming with excitement, the voyage took less than 20 hours. But the process behind this historic journey was a long 54 years in the making. The arrival of MV Adonia signified the first time in half a century that US cruise ship passengers were able to sail from a US port to Cuba, a voyage operated by P&O Cruises UK, another member of the Carnival Corporation family. In an interesting twist, it was another a P&O cruise ship that sailed to and from Cuba for the last time 54 years ago. 44 | Third Quarter 2016 | Travel & Cruise
The contemporary cruise industry as we know it was created in the late 1960s, initially through a joint venture between Ted Arison and Knut Kloster. They created Norwegian Cruise Line, the first modern day cruise company, and soon thereafter Royal Caribbean came to be. Eventually, once Mr. Arison and Mr. Kloster went their separate ways, Ted Arison founded Carnival Cruise Line. The three cruise companies, Carnival, Norwegian and Royal, have all grown over the years; not only in expanding their namesake company, but they also added a number of other cruise brands under their corporate umbrellas. All three started their operations in Miami; all three are headquartered in Miami; and all are large publicly traded companies with 19 different brands, 173 ships and 80% of the cruise business, representing an extraordinary success story in the travel industry. The cruise industry was able to prosper and become highly successful without ever calling on Cuba. These three large cruise companies and their various cruise brands have provided over 70
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is developed in Cuba and when/if travel restrictions still in place are eased. The Caribbean region and countries that benefit currently from cruise tourism should look at Cuba as a tremendous opportunity, rather than a challenge. The ability to sail to Cuba will be a boon in increasing and promoting the entire Caribbean region that now represents 34% of the cruise business. When Cuba finally emerges as a new and compelling destination for mainstream cruising, the real opportunity is to expand the Caribbean region’s leading position in the marketplace. Already the world’s most popular region for cruising, the Caribbean is well-positioned to become even more popular.
Giora Israel, Senior Vice President, Global Port and Destination Development Group, Carnival Corporation & plc
different itineraries in duration, sailing from a vast variety of home ports, all while circling around and never calling on Cuba. Cuba is the largest country in the Caribbean, in excess of 42,000 square miles and bigger than all other Caribbean countries combined. It is only 90 miles from the southernmost tip of South Florida and easily reachable from the four key Florida homeports: Tampa, Miami, Fort Lauderdale and Port Canaveral. So, of course, it is very clear that Cuba will contribute to the cruise industry. However, we must not forget that the cruise industry was able to succeed even without Cuba! Cuba will certainly offer more opportunities to the entire Caribbean region, as we can already see from current deployments by Fathom and other non-US companies, with non-US passengers, that have expanded their operations to Cuba. I strongly believe the expansion of the greater cruise industry into Cuba will have a direct and substantial positive impact on the Caribbean by reinvigorating the region for many repeat cruise passengers and those who would be new to cruise. Travelers in general are looking forward to the opportunity to visit the magnificent country of Cuba. Everyone knows of Havana, the capital city, but this is just one element of the destination, and Cuba provides endless opportunities to explore its destinations, unique history, culture and music. It is also home to nine UNESCO World Heritage sites and blessed with a diverse topography, including beaches, mountains, valleys, historical cities and islands. Cuba is an exciting destination with much to offer! Carnival Corporation was the first cruise line to obtain the OFAC permit, a US regulation requirement that ended in September 2015, to operate to Cuba. In addition, there were a historical set of agreements signed in the presence of Carnival Corporation’s chief executive officer, Arnold Donald, during President Barack Obama’s visit to Cuba in early April 2016. Very few tourism-related agreements have been signed since President Obama’s speech in December 2014, changing the approach to regulations between the US and Cuba. Carnival Corporation, long a pioneer for the cruise industry, will continue its leadership in the cruise industry now and in the future when more infrastructure
“The ability to sail to Cuba will be a boon in increasing and promoting the entire Caribbean region…” Third Quarter 2016 | Travel & Cruise | 45
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Make the Most Out of Your Time in Old San Juan The 500–year-old city modern energy and culture will leave you wanting more of this historic wonderland.
or the third time, the city of San Juan, Puerto Rico welcomes the FCCA Cruise Conference & Trade Show, and it has plenty to offer the audience of cruise tourism stakeholders and executives, along with the cruise passengers and stay-over tourists they can bring. Established in 1521, San Juan is the second-oldest European-founded settlement in the Americas and the oldest under US jurisdiction. The Old Town, inaugurated almost a century before the Mayflower laid anchor in Massachusetts, is surrounded by 15ft-thick walls that used to guard the main entrance through the harbor. In 1966 the Old City was declared as a National Historic Site Landmark, and its
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defensive fortifications, Castillo San Cristóbal and Castillo San Felipe del Morro, were declared a World Heritage Site, along with El Palacio de Santa Catalina, by UNESCO in 1983. Strict conservation standards have preserved the Old City’s timeless charm, while the ever-evolving modernization and growth of its surrounding neighborhoods has made San Juan the place to see and be seen. Puerto Rico’s capital city is definitively one of the hottest urban destinations in the Caribbean. At the heart of this revival is a blend of styles uniquely Puerto Rican. World-class museums, acclaimed restaurants, enchanting bar scenery and nightlife are just few of the things fueling the city’s vitality and energy. San Juan’s districts, such as Santurce, Condado and Miramar, offer the perfect combination of public art, superb hotels,
gastronomy, casinos, and jam-packed street dancing at night. The fusion of over 500 years of culinary traditions make San Juan’s neighborhoods a great destination for anyone looking for a treat to the palate. Old San Juan, Condado, Miramar and Santurce are host distinctive dining hotspots like Santaella, Océano, Pikayo, 1919, Budatai, and in Loiza Street you can find a wide range of cocktail bars and small restaurants throughout the strip. One of the top criollo places to indulge in local cuisine is La Casita Blanca in Santurce. There, you can enjoy a variety of local criollo favorites, traditional recipes as cooked in homes throughout the island. Keeping up with worldwide urban trends, a wide array of food trucks has popped up in recent years, with a dizzying array of local and international specialties.
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If you are into farmers markets, you can explore local marketplaces like the Placita en Plaza, located in Plaza Las Americas Mall, the Placita de Santurce and the Mercado Agrícola Natural in Old San Juan on Saturday mornings. For an overall full-of-taste tour of Puerto Rico’s traditional cuisine, there are options where you can enjoy not only tasting local main dishes, but also engaging in the process of making them yourself in order to take the Puerto Rican flair back home. When the stars come out in San Juan, the beat of the city’s numerous night clubs and lounges is contagious. Puerto Rico’s vibrant Latin sounds are an electrifying cultural medley, creating an authentic sound only found in this Caribbean island. European, AfroCaribbean and Latin American cultures have infused their own distinct flavor into Puerto Rico’s musical heritage. Whether your style is salsa, Latin jazz, or local rhythms of plena and bomba, there is an option to suit every night owl. All of these can be enjoyed throughout the San Juan area, particularly at the Nuyorican Café in Old San Juan, La Placita in Santurce, and La Factoría in Old San Juan. If you’re a bar hopper and have the taste buds for handcrafted beers, head over to La Taberna Lúpulo in San Sebastian Street, featuring more than 100 artisan beers from Europe and America. San Juan is also known to offer the most extravagant shopping in the Caribbean.
Plaza Las Américas is the Caribbean’s largest indoor mall and among the biggest in the United States. A new state-of the-art luxury paradise, The Mall of San Juan, also offers top local and international brands. The island’s shopping is not limited to major retailers. Small boutiques and kiosks in the Condado area, Old San Juan and Loíza street await those looking for truly one-of-a kind goods. The Old City is known for its family-owned, independent jewelers. One can even arrange a private or group shopping tour. Those visitors who want something challenging, such as extreme sports, will find themselves at home in San Juan. Isla Verde’s two-mile beach strip, Ocean Park; Pine Grove;
Condado Lagoon; and the Escambrón, a Blue Flag Beach, are the perfect locations to learn or sharpen one’s surfing, kiteboarding, paddleboarding, and kayaking skills. The island’s relatively small size allows visitors to explore inland and enjoy El Monstruo at Orocovis’ Toro Verde—the world’s longest zipline (a Guinness world record holder); discover underground wonders with a Tanamá River caving adventure; go rock-climbing in Caliche, Ciales; or kayak in Fajardo’s bioluminescent bay. For a picturesque outing, visit Cueva Ventana in the town of Arecibo. For ocean lovers, deepsea fishing charters are available and depart from Club Náutico in Miramar and Boca de Cangrejos in Isla Verde.
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Aruba: One Happy Island Spreading the Joy to Record Visitors with New Strategies and Enhancements
oasting a constant 82° F temperature, low humidity and refreshing east trade wind breezes, the One happy island of Aruba is celebrated as one of the most revisited destinations in the Caribbean, welcoming more than half of all visitors returning year after year, with many utilizing the island’s cruise port. Aruba offers a unique slice of Caribbean paradise with breathtaking experiences for beach lovers, adrenaline junkies, relaxation seekers and everyone in between, calling those who visit to venture farther than the island’s award-winning, white sand beaches and immerse in Aruba’s rich culture. Following a record-setting year of 1.07 million stay-over visitors in 2014, the Aruba Tourism Authority (ATA) reported total 48 | Third Quarter 2016 | Travel & Cruise
arrivals in 2015 increased by an additional 14.3 percent, totaling 1.22 million annual stay-over visitors. This global growth included a 7.7 percent increase in arrivals from the U.S. market and a 0.9 percent increase in arrivals from Canada, as well as notable increases from Venezuela, United Kingdom, Argentina, Germany and Italy. Aruba’s cruise sector has experienced proportionate growth in line with overall tourism performance. In June 2016, the cruise tourism welcomed 25,452 passengers, a 14.4 percent increase from June 2015. The year-to-date increase for June 2016 is 20.1 percent, compared to the same period in 2015. In response to the growing numbers of visitors, the Aruba Tourism Authority (ATA) broadened the island’s scope of responsibility and undertook destination and prod-
uct development during a transition from a DMO to a DMMO. The evolution and growth of this initiative paved the way for the creation of the Destination Services Unit (DSU), which is responsible for operational activities, including trade and visitor services, management, planning, delivery, sponsorships and general product development matters. As a founding member of the Caribbean Fusion Alliance—alongside Curacao, Colombia and the Dominican Republic— the “One Happy Island” of Aruba is dedicated to improving the quality and convenience of visitor experience, including the implementation of strategies to attract more business during the summer season, increase duration in port, and attract cruise ships of all sizes in an effort to drive the island’s economy, which is more reliant on travel and
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tourism than any other nation, relative to size, in the world. Striving to work together with other destinations in the region to stimulate cruising in the southern Caribbean and surrounding areas, Aruba has signed memorandums of understanding with Panama (2013) and, most recently, Cuba (2016) in an effort to align on cruise routes and strategies to maximize visitor immersion and the cruise industry’s economic influence to each participating destination. The cooperative agreement intends to boost both countries’ tourism sectors and growth in the tourism industry by establishing a Dual Destination Program and strengthening knowledge of managing cruise facilities. Changes made specifically to the port include the decision to relocate container shipping operations to Barcadera, leaving the port in the island’s capital of Oranjestad open exclusively for cruise processes. The Port of Amsterdam is assisting with plans to integrate the port further into the capital city and add capacity to the port in an effort to open up the space for visitors arriving and departing cruise ships. The island has also welcomed renovations beyond the cruise port designed to enrich the experience. As part of an ongoing, $1 billion+ island revitalization and beautification project, Aruba has refreshed downtown Oranjestad with the addition of the Caribbean’s largest Linear Park, an award-winning eco-friendly streetcar system, and the addition of the Paardenbaai welcome plaza. Kiosks are being built at
popular beaches—including Arashi Beach, Eagle Beach and Surfside Beach—as added resources for visitors. Plus, friendly, trained professionals with extensive local knowledge are available in the city center, the cruise terminal and Palm Beach area to offer guidance and recommendations to visitors. Additional initiatives under review include free WIFI areas and crafted beach policies. Downtown Oranjestad offers visitors the opportunity to stroll through highend shopping centers, historic museums and vibrant art galleries, including Cosecha—a local art market featuring the work of local artists—and Art Korteweg, a monthly popup shop where artists gather to showcase and sell their artwork. Cruise passengers are encouraged to
venture beyond the port and capital city to discover the real Aruba, where pristine turquoise waters collide against the desert-like terrain of the north shore, where peace and relaxation coexist with wild and rugged adventures, where Dutch influence meets American ease, and where a diverse history parallels a bright future. Aruba offers a lively nightlife at casinos, beach bars and evening events, including the weekly Carnival-style Carubbian Festival, signature sports like beach tennis, and hidden gems, such as the secluded Natural Pool (Conchi) and ancient Fontein Caves. Aquatic adventures are abundant along the world-famous beaches, attracting windsurfers and kite surfers to slice the turquoise waters of Hadicurari Beach, stand-up paddle boarders and snorkelers to the secluded beach of Mangel Halto, and more. With more than 90 nationalities on island, Aruba is at the epicenter of a cultural melting pot. Foodies are invited to pamper their palates with a mouthwatering assortment of zesty flavors from fresh seafood, Caribbean and vegetarian dishes to exotic churrascaria creations and vibrant Italian, Mexican and Creole, found at more than 300 on-island restaurants ranging from local dining spots to world-class international establishments. Aruba continues to attract couples, families, adventurers, foodies and numerous cruise lines and passengers year after year looking for something remarkably different from the traditional Caribbean travel experience. Learn more at aruba.com. Third Quarter 2016 | Travel & Cruise | 49
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Renewal of Guadeloupe’s Dynamic Pointe-à-Pitre Waterfront Is Underway
he Port of Guadeloupe has embarked on a major waterfront revitalization effort in response to its continued cruise tourism success. Passenger levels have grown fourfold since 2010, from 78,000 to over 320,000. Much of this success has come from the Port positioning itself as the “European Gateway to the Caribbean,” leveraging its large vessel berths and terminals, capacious international airport, abundant heritage and natural attractions, and unique position within the European Union to grow a significant cruise homeporting base of operations. Now the Port is readying itself for the next decade of growth, with a goal of doubling its homeport business while also welcoming increasing numbers of transit passengers to Pointe-à-Pitre and its smaller harbor, Basse-Terre, Deshaies, Marie-Galante and Iles des Saintes. The Port also wants to advance destination improvements that will expand appeal to North American guests and lines. 52 | Third Quarter 2016 | Travel & Cruise
“The recent completion of our Karakura Bay Waterfront Vision Plan was the essential first step in our strategy for the next 10 years,” said Yves Salaün, chairman of the board of the Guadeloupe Port Authority. “We have been very fortunate to welcome increasing numbers of cruise guests to our harbor. We want to build on this positive foundation, allowing it to serve as a catalyst to bring forward broader waterfront renewal initiatives that improve the passenger experience, as well as benefit our other island guests and residents.” The overall plan vision seeks to activate the waterfront and define a sequence of four districts—the inner harbour “La Darse”, the Waterfront Promenade, the Cruise Centre and Parc Nautique—linked by threads of diverse maritime activity, upland development, recreation, and other components. “Public access, recreation, a blending of uses, authenticity and storytelling… these are the hallmarks of great waterfronts around the world,” said Scott Lagueux, partner with LandDesign, master planners for the waterfront redevelopment project. “The vision
developed for the waterfront incorporates each of these pillars to into various project elements and initiatives.” Central to these is the expanded capabilities of the Cruise Centre. Over the short term, a sequence of improvements will be made to Terminals 1 and 2 and adjacent landside areas and wharfs to allow these facilities to better accommodate cruise homeport and port-of-call guest flows, ground transportation activities and security. Guest connections to the surrounding town and venues will be greatly improved. Marc Gautier, the Port’s strategy and business development director, stressed improving the overall walkability of Port areas and Pointe-à-Pitre. “We have an amazing array of attractions and venues for cruise guests, many of which are within a short distance of our cruise berths. A main objective of our vision is to develop and improve pedestrian connections for cruise guests to better discover and explore Guadeloupe at their own pace.” A major initiative under the plan is
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the creation a two-kilometer “green loop” system linking the entirety of the waterfront to heritage zones, parks and the newly open Memorial ACTe Museum, a $100 million cultural center focused on the memory and history of the slavery trade. The green loop will allow cruise guests to walk or bike on their own or as part of an organized tour. The long term goal for the Cruise Centre is to welcome up to four cruise ships simultaneously, with three positions capable of homeporting. To this end, the plan calls for development of a new pier and modern terminal facilities at existing Quai 7/8. The Karukera Pier will accommodate vessels of up to 345m in length. Overhead passenger gangways will connect to a new terminal at Quai 7/8 constructed partially through adaptive reuse of an existing building. New parking, ground transportation areas, security facilities and access roads will be introduced. Adjacent and to the Cruise Centre is the Promenade District. Three city blocks along the waterfront will be transformed to support
a mix of commercial, entertainment and civic uses on one-to-two levels of development. A new, 100-room hotel will anchor la Promenade at the ocean facing tip of the waterfront, architecturally complementing the iconic Memorial ACTe across la Darse. New parking facilities will be provided within a three-level parking deck, wrapped by commercial uses along Quai Ferdinand de Lesseps. Other districts include La Darse, the waterfront heart of historic Pointe-à-Pitre. Enhancements will provide for a continuous pedestrian connection radiating around the basin and connecting the Memorial ACTe Museum, the central square at the Place de la Victoire, a renewed Marché, the Yacht Club, and new dining and commercial areas between Quai Lardenoy and the water’s edge. New docking facilities will welcome vessels of varying sizes, from small pleasure craft to large yachts. Parc Nautique will be a completely new development envisioned as a focus of marina, community sailing and other commercial
activities arranged along the northern stretch of the waterfront. The Plan calls for creation of marina slips, uplands storage areas, vessel haul-out areas, commercial, food and beverage establishments and a small waterfront amphitheater and park. The adjacent parking area can be transformed into a multi-functional space for regattas, boat shows, and other events and celebrations. In total, the waterfront vision plan calls for a series of improvements representing public and private sector investments of over $200 million. The plan also looks to rebrand the entire harbor as Karukera Bay. The name change is significant, speaking to one of the core tenants of the planning initiative. “Karukera was the original name of the Guadeloupe Islands,” Salaün said. “It speaks to our past, but also our future and the responsibility we have to communicate and celebrate the Island’s art, music, dance, and culinary traditions. The Karukera Bay waterfront is exceptional opportunity to tell and connect people to these authentic stories.” Third Quarter 2016 | Travel & Cruise | 53
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Chukka Caribbean Expanding Experiences to Meet the Needs of Today’s Global Traveler
hukka Caribbean had its genesis in the early 80’s in Jamaica and since then has expanded to the region, offering over 78 tours in Jamaica, Belize and Turks & Caicos. From its humble beginnings in Ocho Rios more than three decades ago, Chukka has built on its spirit of adventure and has grown and become a land and sea based nature adventure leader With a commitment to offer only the highest quality tours with well-trained guides and stringent safety standards, Chukka takes pride in showcasing the natural beauty of the Caribbean through unique and sensational experiences, while expanding its operations where and when necessary to meet the needs of its suppliers and clients. Chukka Caribbean offers a diverse range of activities for all travelers,
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whether it is f lying over the jungle rainforest on our extreme ziplines in Jamaica, experiencing the Dune Buggy adventures at Jaguar Paw in Belize or exploring the turquoise waters and the History and culture of Turks & Caicos. No one offers a wider variety of things to do for family, friends and couples. Whatever experience you’re looking for, Chukka’s award-winning, value-packed tours are sure to please. JAMAICA At Chukka’s flagship destination, guests can choose from locations in Montego Bay, Negril, Falmouth and Ocho Rios. Guests are invited to experience the real Jamaica. From the spine-tingling rush of a zipline to a journey back in time at a great house, a ride through mystical caves to a river tube ride down famous rivers, there’s plenty to explore,
experience, and enjoy during your next visit. Chukka’s Good Hope Estate, one of its more recent locations opened in 2011, offers a wide variety of adventures for all thrill seekers and cultural explorers. Excursions range from ATV and dune buggy treks, zipline adventures, and tubing along the majestic Martha Brae River. For a more cultural and educational experience, explore a beautifully preserved plantation and discover its unique history. The Good Hope Estate boasts more than 2,000 acres of lush plant life, and history buffs are enticed by the Georgian-style 1700s great house, as well as plantation tours coupled with rum tasting, a suspended challenge course, and bird aviary. With a pulse on trends and innovation, Chukka has continued on a path of aggressive expansion to ensure the needs of today’s global traveller are not only met, but always surpassed.
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Its latest expansion at Good Hope, the Aqua Jungle Adventure, consists of a 14,000-square-foot zero-entry swimming pool, a 300ft water slide and a terraced lazy pool creating fun for the entire family. Here you can sit back and relax with the family as you overlook the Martha Brae River and, with two new suspended jungle bridges, catch a bird’s eye view of all the excitement. While you take a break from the activities or recover from the adrenaline rush, feel free to grab a bite or enjoy a refreshing beverage in the 250-year-old rum factory. BELIZE Looking for things to do in Belize? If you want to visit a zoo or national park, see wildlife or get a sense of the unique history and culture, Chukka is your guide to Belize. Stunning coastlines, mountain ranges, rivers and more— Chukka Belize can take you there. No wonder adventurers keep coming back for more. Chukka Belize has an exciting array of tours that now include the ATV and dune buggy adventures at Jaguar Paw’s Jungle Outpost, a favorite amongst cruise passengers. The Jaguar Paw Adventure Outpost is hidden below the tropical rainforest canopy in western Belize. Ideally situated near some of Belize’s best cave tubing networks of the No Hoch Chen national park, you get to experience cave tubing at its best. Another favorite among guests is the Belize Cave Tubing & Zipline combo which gives you the best highlights of Belize adventure tourism. Your quest for the perfect mix of adventure and knowledge starts here in the heart of the Belizean jungle. Located on the banks of the Cave’s Branch River, Jaguar Paw is an aweinspiring property located on 200 acres of rain forest. Here you can be one with nature and the most sacred elements of the ancient Maya, whose underworld of ceremonial caves and the canopies of ancient trees were used to send offerings to their gods. Customers are delighted to have the signature cave tubing experience enhanced by the new combinations of ATV, dune buggies and zipline. This creates more value for our guests who are able to experience three exciting activities without having to leave the location, more time enjoying and less time commuting. Chukka promises an “unBelizeable” expedition. TURKS & CAICOS The Turks and Caicos Islands are a true
paradise, boasting one of the world’s longest coral reefs, 230 miles of white sandy beaches, crystal-clear waters and an abundance of dive spots. As is customary, Chukka offers popular adventures for those who wish to explore the islands from a different perspective. Discover the natural coast in an island buggy, or take a dip in the ocean on horseback. Turks and Caicos visitors want to experience the history, culture and adventure, while finding the alluring, white sand beaches and the turquoise sea most appealing. They appreciate having a uniquely Caribbean adventure that encompasses some of Chukka’s most exciting excursions that begin and end at the beach. Chukka’s newest hub is located at Reef Shark Bar & Grill on the edge of the Caribbean
Sea. Since all tours start and end at the hub, Chukka is able to offer all guests the increased value of a beach experience while in Grand Turk. At the end of their tour, guests can relax on the pristine beach, browse through the gift shop, or enjoy lunch and refreshments before heading back to the ship. Chukka Caribbean Adventures remains a leader in the region offering adventures that encompasses the unique spirit and highlights the best of each country. Every single member of the Chukka team in Jamaica, Turks & Caicos and Belize contributes to helping their guests play; they get to wow them at every turn with all that the Caribbean has to offer. Chukka is about playing—being a child again, seeing things with new eyes and leaving with smiles. At Chukka, it’s time to play!
Marc Melville, Director, Group Revenue & New Development
Paola Byles, Director, Sales & Cruise
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While there’s really no shortage of things to do and see at Atlantis, we thought we’d take five to highlight five amazing features of this exceptional destination.
One of the world’s largest and most amazing water parks, Aquaventure features 9 screaming-fast water slides, 11 relaxing pools, 31 private cabanas and the thrilling, mile-long Rapids River adventure.
Sea Lion Interaction
Share the pool with a captivating Sea Lion and observe its speed, agility and even dance moves using an underwater mask. Also, enjoy a behind-the-scenes tour of our rescue and rehabilitation facility.
Shallow Water Dolphin Interaction
Join a playful Atlantic Bottlenose Dolphin in waist-high water for an extraordinary experience you’ll never forget! Share a delightful hug and kiss with your new friend.
Deep Water Dolphin Swim Swim alongside a playful dolphin, then feel the incredible rush of a “foot-push” across the water. Plus feed, hug, kiss and dance with your new friend.
5 Dedicated to saving endangered marine species and their habitats throughout the Bahamas, we support ongoing preservation efforts and fund scientific research and conservation programs. Learn more at blueprojectatlantis.org.
AMAZING MARINE LIFE EXCEPTIONAL ADVENTURES
Snorkel The Ruins of Atlantis
Nowhere but Atlantis can you experience up-close adventures with such spectacular marine life. Glide among tropical fish, sharks and rays as you Snorkel The Ruins of Atlantis, or enjoy a Stingray Experience and interact with hundreds of sleek stingrays. In the Ultimate Trainer or Junior Ultimate Trainer for a Day programs you feed and care for dolphins, sea lions, turtles and even nurse sharks. Finally, thereâ€™s Sea Squirts where kids ages 3-6 interact with baby sharks, stingrays and exotic fish. For more information on these unique programs, contact CruisePartners@AtlantisParadise.com.
Ultimate Trainer for a Day
ALWAYS AMAZING DOLPHIN CAY MARINE HABITATS
Atlantis is proud to be accredited by:
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St. Kitts: An Experience Like No Other
olcanic mountain peaks, cool turquoise waters, centuries-old sugar plantations… what would a Caribbean cruise vacation be without a little exploration of the land? With a rich history, lush rainforest, pristine beaches and innumerable things to see and do, St. Kitts provides an off-the-beaten track experience that’s unlike any other. From the moment you step off the ship, there are an abundance of duty-free shops, restaurants and even a local craft market that’s sure to delight any shopper. There is also a welcome center and plenty of opportunities to book an island tour or shore excursion. Ecotours in St. Kitts’ lush rainforest offer visitors a chance to glimpse the island’s numerous green vervet monkeys, bird species, tropical wildflowers and exotic fruits. Alternately, taxi drivers are accredited and offer tours, plus guided tour operators showcase various aspects of the island’s diverse tourism product. Sports enthusiasts can play tennis or 58 | Third Quarter 2016 | Travel & Cruise
croquet, go fishing for yellowtail snapper, wahoo, tuna and more or play a round of golf at the Royal St. Kitts Golf Club. Adventurers can hike up the slopes of dormant volcano Mt. Liamuiga, enjoy watersports from windsurfing, jetskiing, stand-up paddleboarding and kayaking to flyboarding, snorkeling, scuba diving, trying a Sea Trek, ATV-ing or ziplining. Gamers will like playing the slots or tables at the island’s exclusive casino. Among cruise passengers in particular, a favorite excursion is the St. Kitts Scenic Railway, better known as the “Sugar Train.” It uses the same tracks built in 1912 to carry sugar cane from the plantations dotting the island to the Sugar Factory. Today, it offers an unrivaled scenic tour on deluxe doubledecker cars. Taking approximately 2 and ½ hours to circle the island along the coastline, the tour offers an inside look at the island’s culture, people and history. A dedicated choir serenades passengers with folkloric tunes while sugar cakes and unlimited beverages are served on board.
Another must-see on St. Kitts is Caribelle Batik, a local artisan’s factory that produces hand-made batik fabrics from locally-grown cotton using the same methods applied 2,000 years ago. Visitors can watch the artisans work and learn how batik is created, then shop for souvenirs in the factory store or stroll the property gardens. Located at Romney Manor, an old estate house on land originally owned by William Jefferson, great-great-great-grandfather of U.S. President Thomas Jefferson, the 9-acre property has gardens, a massive 350-year-old Saman tree whose branches stretch over a half acre and stately ruins to enjoy. Among St. Kitts’ most impressive features is Brimstone Hill Fortress, rising almost 800 feet above the sea on a volcanic outcropping and boasting some of the island’s most spectacular views, spanning as far as Nevis, St. Eustatius, Saba, St. Barths and even St. Martin on a clear day. Known as the “Gibraltar of the West Indies,” Brimstone Hill began construction in 1690 by slave labor during British rule. It is an UNESCO World Heritage Site and sprawls over 38 acres.
Why Do the World’s Largest Cruise Ships Choose One of the Caribbean’s Smallest Islands? Close to other islands. Far from ordinary Cruise lines prefer St. Kitts because it’s close to other island destinations and provides passengers with easy access to an unforgettable day of authentic experiences. Our two berths (1,100 ft long with minimum depth of 28 ft) are just steps from the historic capital of Basseterre and within easy range of thrilling half-day adventures further afield. Please contact us for a confidential review of your requirements.
P.O. Box 132 • Pelican Mall • Basseterre, St. Kitts (869) 465-4040
Explore www.StKittsTourism.kn /StKittsTourism
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BARBADOS ON THE WATER
ou’ve saved and planned and anticipated this cruise, so why not make your stop in Barbados an epic escapade? From the exit of the port, adventures spread in every wonderful direction. Answer the call of the salty sea air to explore this island paradise at one of our top six favorite on-the-water escapades.
BOATYARD BARBADOS Follow your bliss to happy hour at the popular Boatyard Barbados beach bar, where the rum punch retails at two-for-one. US $50 will get each couple a pair of beach chairs, an umbrella and delicious surf and turf. A wade in the shallow, brilliant seawater is compulsory while sporty swimmers will want to take on the water-based obstacle course or take a kayak out for a spin. PIRATE’S COVE Just off the busy streets of Bridgetown, this newly opened beach bar offers patrons a seat under shady coconut leaves or private beach chairs from just US $5. Choose from their long list of cocktails and light eats while the gurgling tide and the pulse of familiar tunes carry your worries away. Several private water sports operators dot the shoreline. Feel free to indulge in everything from glass-bottom boat tours and Jet Skis to paddle surfing and wild tube rides for two. Prices start at around US $50. JETBLADE BARBADOS Jetblading is the latest craze! Picture yourself wearing a backpack and flying through the salty air, spraying water behind you as you mount higher and higher! Earmark at least 30 minutes for this animated adventure, as the operators will want to school you thoroughly before 60 | Third Quarter 2016 | Travel & Cruise
letting you fly free. Flight time starts at US$75 for 20 glorious minutes you won’t soon forget. SPORT FISHING Not many cruisers consider sport fishing, but those who dare are never disappointed. You can choose to go before an island tour or after shopping in Bridgetown. As the boat disappears into the arms of the deep sea, release the energy of busy city folk and synchronize with the rhythm of the Caribbean breeze. The crew will take great care to teach you the art of tackle and bait, and, if you’re lucky, you could haul your own giant yellowfin tuna! LOBSTER ALIVE! Seafood is a must on any Caribbean vacation. Head over to Lobster Alive to choose your very own crustacean, which will be seasoned and seared on the spot! Visitors will instantly notice the distinct Caribbean flavor as the well-marinated herbs, garlic and lemon juice ooze from every bite. With the Boatyard and Pirate’s Cove just a stone’s throw away, you can easily climax lunch with fun in the sun. CATAMARAN CRUISING There is nothing like lazing the day away on a luxurious catamaran cruise up the west coast of Barbados. Every captain is witty and engaging, every plate filled with home-cooked goodness, and the music keeps the party going. Be sure to take your waterproof camera to get those amazing shots your smartphone would never attempt as snorkel equipment will unite you with friendly sea turtles eager to feed from your palm! In the words of the famous crooner, Smokey Robinson, “cruising is made for love,” and those who love the water will want to play in it, relax beside it and dine from it while cruising together in Barbados.
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Norwegian Cruise Line Unveils New Luxury Features and More Family-Friendly Amenities at Great Stirrup Cay Norwegian Cruise Line has revealed details of new experiences that await guests at the company’s 250-acre private Bahamian island oasis, Great Stirrup Cay. The cruise line is revolutionizing the destination now through summer 2017 to provide new luxurious amenities, new adventure activities, enhanced and expanded dining options that, together, will present an upgraded atmosphere for guests visiting the island, including a new family recreation area; addition of a 1,000-foot-long zip line; expanded dining options; and an exclusive access lagoon retreat with private air-conditioned villas to open by Summer 2017.
Cruise Industry Mourns Loss of Partner and Friend Travel Agent Destination Summit Puerto Rico CLIA’s inaugural event, the Travel Agent Destination Summit Puerto Rico, takes place from September 29 through October 2, 2016. In partnership with the Florida-Caribbean Cruise Association (FCCA), this event features CLIA’s highly-regarded professional development program, as well as opportunities to explore the beautiful destination of Puerto Rico. The Travel Agent Destination Summit Features: Two Certificate Programs Attendees can earn a Meetings & Events at Sea certificate, as well as be among the first to earn CLIA’s new Specialty Cruise Certificate, focused on the River, Luxury, Yachts and Expedition markets.
Exploration of Puerto Rico Enjoy local tours and a special luncheon hosted by the Governor’s Office, exclusively for CLIA Members. Networking Through interactive roundtable discussions and a joint reception with FCCA, attendees will be able to connect with key players from the cruise industry throughout the event. Ship Inspection Explore the Carnival Fascination during a live ship inspection. All attendees will also receive special access to the trade show floor of the FCCA Cruise Conference on Thursday, September 29. FCCA Trade Show Access On Thursday, September 29 Participants receive special access to the trade show floor of the FCCA Cruise Conference & Trade Show.
Don Nassim Joaquin Ibarra—the Tatich (“Patriarch”) of Cozumel and one of the greatest pioneers of Quintana Roo—passed away on June 17. Born in Cozumel on July 16, 1916, Don Nassim Joaquin used his entrepreneurial vision to first host American tourists on the island in 1949, along with obtaining the Playa Azul Hotel, serving as a partner in the regional airline TAMSA and dealer in Mexicana de Aviacion, and founding and owning Aerocozumel. “The cruise industry lost a great partner and friend,” told FCCA President Michele Paige. “Don Nassim Joaquin Ibarra made an impact on anyone he met, and his impact will live on in Cozumel through every ship and tourist that arrives.” His name has always been in the history of Quintana Roo, not only for his business, but for his influence. His son, Pedro Joaquin Coldwell, was the first governor of Quintana Roo in 1981; in 2005 his daughter, Addy Joaquin Coldwell, ran for governor of the State; and this year another of his sons, Carlos Joaquin Gonzalez, will head the government. Third Quarter 2016 | Travel & Cruise | 61
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Christine Duffy Praises Partnership with New Orleans at the FCCA PAMAC Conference During the FCCA Platinum Associate Membership Advisory Council (PAMAC) Conference, which took place in New Orleans from June 22-24, Christine Duffy, president of Carnival Cruise Line, presented “Carnival and New Orleans: Beyond Business.” Excerpts from her presentation are featured below:
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Christine Duffy, president of Carnival Cruise Line
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Cruising from PortMiami Is Only Getting Better
what other home port in the world can a cruise passenger experience world-renowned sandy beaches, colorful Art Deco architecture, and popular attractions while sailing away for a fun-filled vacation? Only at PortMiami—Cruise Capital of the World! At PortMiami the cruise passenger’s vacation starts the minute they arrive. Travelers are greeted with friendly porters, gracious safety and security personnel, and enthusiastic cruise line staff ready to assist from check-in to departure. PortMiami’s cruise facilities are the 64 | Third Quarter 2016 | Travel & Cruise
most modern in the world, providing fast and easy passenger processing and boarding. Port administration is continuously looking at ways to enhance the customers’ experience by investing in innovative technology and facility improvements. “Our passengers are of the utmost importance,” said Port Director and CEO Juan M. Kuryla. “PortMiami offers its cruise partners and passengers top customer service. We want every cruise passenger to begin their vacation experience the minute they arrive at our port.” Currently on the drawing board are plans to expand the cruise footprint, including options for new cruise berths and ter-
minals, as well as associated intermodal and parking facilities for the next generation of cruise ships. One of those big new terminals is coming from Royal Caribbean Cruises Ltd., serving as a homeport for Royal Caribbean International ships, including its 5,400-passenger Oasis class. The 170,000 sq. ft. terminal, dubbed the “Crown of Miami,” is expected to open in 2018. “We are truly excited to be working with Miami-Dade County and PortMiami to create not just another cruise terminal, but a truly iconic building,” said Royal Caribbean Cruises Ltd Chairman and CEO Richard Fain. “This new terminal is a sym-
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bol of our commitment to Miami, the city where our company first started almost 50 years ago.” “Miami-Dade County is happy to welcome Royal Caribbean’s expansion at PortMiami, and all the economic benefits that come along with it,” said Miami-Dade County Mayor Carlos A. Gimenez. “This public-private partnership will have an estimated economic impact of $500 million and generate approximately 4,000 jobs.” PortMiami currently welcomes approximately 750,000 Royal Caribbean passengers annually, representing about 15 percent of overall passenger traffic. Once the new cruise terminal is completed, that is forecast to grow to at least 1.8 million passengers, representing no less than 30 percent of the projected passenger traffic. The terminal will join a 20,000-squarefoot Innovation Lab added to Royal Caribbean’s corporate headquarters located at PortMiami, which will be used to generate Royal Caribbean’s innovative vessels. PortMiami also received great news from Celebrity Cruises’ offering year-round Caribbean sailings onboard the award-winning Celebrity Equinox to some of the most breathtaking places in the region, offering 24 sailings alternating between the Western and Eastern Caribbean and seven exceptional itineraries in 2017, all from Miami.
“The Cruise Capital of the World is proud to welcome the Celebrity Equinox,” said Mayor Gimenez. “Passengers will experience a true getaway cruising from PortMiami as they sail past the colorful skyline of downtown Miami and surrounding beaches—a vacation experience like no other port in the world.” Last year PortMiami set another world record in cruise passengers, with nearly 4.9 million cruise vacationers sailed through the Port, and the Cruise Capital is poised for yet another exceptionally strong cruise season. New for the 2015-16 season is a host of new cruise brands and newbuild ships that rank among the most innovative vessels on the seas today. The cruise season kicked off with the arrival of Norwegian Cruise Line’s newly-built Norwegian Escape. Plus, many current cruise partners are expanding their Miami fleets. Aida Cruises added two cruise ships to its PortMiami lineup, Aida Mar and Aida Vita. PortMiami is also the homeport for Royal Caribbean’s Empress of the Seas. Carnival Cruise Lines’ Carnival Splendor recently started sailing from Miami, and its largest ship to date, Carnival Vista, is scheduled to launch starting in fall 2016. Additionally, Carnival Corporation named PortMiami as the homeport for its new social impact travel brand, Fathom, which began sailing in spring 2016, offering seven-day voy-
ages aboard MV Adonia. Miami will also be home for the first of MSC Cruises’ Seaside-class ships, MSC Seaside, with year-round sailings in winter 2017. To accommodate this new generation of cruise ships, the Port is working on the expansion of cruise terminal F. Another exciting development is the announcement from Sir Richard Branson, founder of Virgin Cruises, that PortMiami will be the homeport for the first of the new cruise line’s ships starting in 2020. With 18 cruise brands berthing 42 ships, PortMiami is clearly the departure destination of choice for cruises to The Bahamas, the Caribbean, Mexico and beyond, offering travelers vacations for every budget, taste, and style—from family fun to luxury cruising. PortMiami’s ships have amenities from rock climbing walls to five-star meals. Additionally, passengers can start or end their vacations by extending their stay in Miami. PortMiami is home to the world’s leading cruise lines: Aida Cruises, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Disney Cruise Line, Fathom Cruises, Fred Olsen Cruise Lines, Hapag Lloyd Cruises, MSC Cruises, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, P & O Cruises, Regent Seven Seas Cruises, Royal Caribbean International and The World.
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WEST COAST SHUTTLE STARTING IN NOVEMBER For guests living on the west coast of Florida, traveling to Port Canaveral will soon be a hassle-free experience. A new partnership with Cruise Connection by Escot Bus Services will allow guests in more than eight cities— including Tampa, the Villages, St. Petersburg and Lakeland—access to safe and convenient transportation to Port Canaveral. “The demand is there,” said Giangrisostomi. “It’s a terrific opportunity for retirees, couples and families, not to mention all the snow-birds and spring breakers visiting the west coast, who would rather not or cannot drive themselves.” The shuttle service begins in November and will continue through May 2017.
Major Upgrades, New Markets Driving Port Canaveral Success With $85 million in terminal upgrades, newly launched shuttle service from Florida’s west coast and a growing number of on-site recreational activities, Port Canaveral continues to flourish as Cruise Critic’s “North American Port of the Year.” “We’ve invested—and will continue to invest—in our cruise operations to provide the highest levels of customer experience and service,” said Port Canaveral’s Senior Director of Cruise Business Development Robert Giangrisostomi. The Port’s terminal upgrades began with the construction and opening of a “smart” terminal that deploys technology and industry best practices to get passengers from vehicle to ship in just eight minutes. Cruise Terminal One, in operation for just over 12 months, has a 1,400-foot pier capable of handling larger ships and 187,000 square feet of terminal space to allow simultaneous embarkation and debarkation. More than 260 TV monitors support a dynamic video signage system that gives cruise lines flexibility to redirect and improve traffic flow within the building as well as entertain guests. In early 2016, Port Canaveral began a major upgrade to Cruise Terminal Five, increasing guest capacity from 2,500 to 66 | Third Quarter 2016 | Travel & Cruise
3,500. The terminal, which reopened in June, sports modern interiors with fresh paint, furniture and fixtures. An all-new, 1,044-space parking garage adjacent to the terminal also opened, increasing efficiency and enhancing the passenger experience. Plus, a new pedestrian bridge connecting the new garage to the terminal opened in August, making the trip from car to ship even faster. Port Canaveral has also kicked off renovations to Cruise Terminal 10. Under construction now and set for a November opening, the terminal is undergoing major structural enhancements to accommodate 4,500+ passengers. Upgrades include new paint, carpet and fixtures to create a bright, open and sophisticated atmosphere. New furniture and cozy seating areas will provide guests a relaxing space to prepare for embarkation. New signage and passenger flow patterns completely change the guest experience, helping guests move quickly and effortlessly through the terminal to their ship. “Our renovation strategy has two primary goals—improving efficiency for our cruise line partners and enhancing the experience of cruise guests,” said Giangrisostomi. “The feedback so far has been outstanding.”
ON-SITE RECREATION GROWS One of Port Canaveral’s primary advantages is the number of on-site recreational activities guests can enjoy before (or after) their cruise, or during a port of call visit. As ships sail into and out of the harbor, guests can dine in one of 15 restaurants, listen to live music, keep watch for manatees and dolphins, and see local fishermen unload their fresh catch from the Atlantic. Also along the waterfront are charter fishing boats, an art gallery and quaint local shops. Just five minutes from the cruise terminals is Port Canaveral’s prime jewel: Jetty Park. A 35-acre beach with a campground, cabins, picnic pavilions and concession areas, it’s a beautiful spot to swim and relax in the Florida sun. The park’s most popular activity is fishing off a modern pier that extends 1,200 feet into the ocean. Guests can bring their own gear or rent poles and equipment from a tackle shop right on site. If sand and sun aren’t on the to-do list, guests will delight in Exploration Tower, a stunning, seven-story attraction with activities for the whole family. The Tower features hands-on learning stations that explore fun facts about the port, local wildlife and rocket launches from nearby Kennedy Space Center. Kids can pilot a ship into harbor, play games, test their knowledge of marine life and watch an interactive movie. “We are not just a port, we’re a destination,” said Giangrisostomi. “No one else can do what we do, can offer what we offer. It’s a big part of our success.”
DESTINATIONS & PORTS : NORTH AMERICA ::::
“As a member of FCCA, they helped us with networking with cruise executives…”
Cruising the Mobile Way By Sheila Gurganus, Director, Mobile Alabama Cruise Terminal
SOON MOBILE WILL become homeport to Carnival Fantasy for the second time in recent years. Mobile is so very excited! We have been hard at work to make our terminal like new again since the announcement was made by Carnival executives Terry Thornton, Carlos Torres de Navarra and Mayor Sandy Stimpson. This was a wonderful day at the Mobile Alabama Cruise Terminal—a day we had waited for four years to hear since Carnival Elation had pulled away from the dock in October of 2011. Congratulations were received from throughout the cruising network, Miami, New Orleans, FCCA, just to name a few. This comes from having friends through FCCA! As a member of FCCA, they helped us with networking with cruise executives in the industry by giving us opportunities to be together in locations convenient to all. By doing this, it lets us see where our clients, the cruise guests, go from our ports. It also lets us become friends with our other clients, the cruise lines.
By putting this all together, we were able to accomplish what Christine Duffy, president of Carnival Cruise Lines, focused on in her statement: Carnival Fantasy’s four- and five-day cruises from Mobile provide consumers with an affordable way to visit stunning Mexican ports from a convenient homeport, while offering our valued travel agent partners an exciting new short vacation option to market to their clients. We’ve been working very closely with the port and city officials to make these cruises a reality and wish to thank Mayor Stimpson and his team for not only all their hard work, but also for creating a welcoming and positive environment that makes these cruises an attractive option for today’s consumers. We hope that our partnership with Carnival Cruise Lines will be a long lasting one for many years to come.
Port Everglades Pilots Expedited Clearance Programs PORT EVERGLADES, Carnival Cruise Line and Royal Caribbean International worked together with US Customs and Border Protection to launch two pilot programs aimed at speeding security clearance—Automated Passport Control kiosks, which allow passengers to provide their travel documents and customs declaration forms before speaking to an officer, and Mobile Passport Control, the first smartphone app authorized to expedite a traveler’s entry process into the US. Port Everglades is the first US cruise port to test these 68 | Third Quarter 2016 | Travel & Cruise
programs, which currently are available in many US airports. “Port Everglades is excited to be the first US cruise port to implement the BorderXpress APC technology and think about new ways to process passengers gaining reentry into the US, without compromising safety and security,” said Glenn Wiltshire, deputy port director of Port Everglades. “We have high hopes for the technology during the summer months and are evaluating the efficiency, staff time and costs involved with the pilot program.”
THE POWER OF A PREMIER CRUISE PORT There are so many reasons to choose Port Everglades. Our modern, efficiently operated terminals make transit a breeze. Weâ€™re just two miles from FLL international airport, and minutes from world-famous beaches. Plus, weâ€™re fully scalable. We can accommodate any size ship or passenger volume, moving passengers from curb to ship in just 15 minutes. Year-round berthing available. Discover how Port Everglades propels your business forward in powerful new ways. Visit porteverglades.net or call 800-421-0188.
DESTINATIONS & PORTS : EUROPE, MIDDLE EAST & AFRICA ::::
“The cruise industry continues to make significant contributions to Europe’s economic recovery.” –Pierfrancesco Vago, Executive Chairman, MSC Cruises, and Chairman, CLIA Europe
Cruise Industry Continues to Deliver Positive Contributions to Europe’s Economy
ruise Lines International Association (CLIA) recently published its annual European Economic Contribution Report. It shows that once again the cruise industry delivered a great number of jobs and a positive economic contribution across Europe in 2015. The cruise industry’s economic output in Europe reached €40.95 billion in 2015, an alltime high and up two percent since the previous year. The direct expenditures generated by the industry reached €16.89 billion, up from €16.6 billion in 2014. Also in 2015, the cruise industry generated more than 10,000 new jobs across Europe, with 360,571 now employed in cruise and cruise-related businesses. Wages and other benefits for European workers reached €11.05 billion. Even as the cruise industry continues to grow in other regions of the world, Europe remains a vibrant hub for cruising. This trend is supported by three key factors: • Europe represents the world’s second-biggest source passenger market – 6.6 million Europeans went on a cruise holiday in 2015, three percent more than in 2014. • Europe remains the world’s second-most popular cruise destination, second only to the Caribbean. The study showed that 6.12 million passengers embarked on their 70 | Third Quarter 2016 | Travel & Cruise
cruises from European ports in 2015, 4.5 percent more than the previous year. • A s the center of the world’s cruise shipbuilding, European shipyards continue to build the world’s most innovative and largest ships with spending on newbuilds and maintenance increasing for a fourth year. Currently 48 cruise ships are on the order books of European shipyards until 2019, with a total value of more than €27 billion. In 2015, cruise lines spent €4.6 billion in European shipyards, representing a 1.2 percent increase in their revenue compared to 2014. “The cruise industry continues to make significant contributions to Europe’s economic recovery,” said Pierfrancesco Vago, executive chairman of MSC Cruises and chairman of CLIA Europe. “The impact is clear. More Europeans are choosing a cruise holiday, more cruise passengers are choosing Europe as a destination, and more cruise ships are being built in European shipyards. This translates into great economic benefits for the entire continent, including coastal areas that were hit disproportionately hard by the economic downturn.” “We remain confident that the cruise industry’s growth in Europe will be sustained for years to come,” said Raphael von Heereman, CLIA Europe’s Secretary
General. “CLIA continues to work with policymakers, regulators and other stakeholders on a variety of topics. For example, we continue to promote the revision of the EU Visa Code to encourage the arrival of more foreign tourists in Europe, and support improved and expanded port infrastructure throughout Europe.” Key 2015 figures released by CLIA Europe: • 39 cruise lines domiciled in Europe, operating 123 cruise ships with a capacity of around 149,000 lower berths. • A further 73 vessels with a capacity of around 100,000 lower berths were deployed in Europe by 23 non-European cruise lines. • €40.95 billion in total output occurred. • €16.89 billion in direct spending by cruise lines and their passengers and crew resulted. • 360,571 jobs across Europe occurred with people employed in cruise and cruise-related businesses. • €11.05 billion in employee compensation also occurred. The confidence of the cruise industry’s impressive growth within Europe, along with its having a strong economic financial impact are positives, once again demonstrated in this report.
DESTINATIONS & PORTS : EUROPE, MIDDLE EAST & AFRICA ::::
MSC Cruises Launches Sir Bani Yas Island Beach Oasis MSC CRUISES, will embark on yet another exclusive island destination, the Sir Bani Yas Island beach oasis, which further enriches its winter 2016/2017 itineraries in the Emirates. The 1.5-mile-long stretch of land on the natural island just off the southwest coast of Abu Dhabi has been transformed into a beach oasis destination exclusively for the use of MSC Cruises guests. MSC Cruises has been working on perfecting this destination together with the Abu Dhabi Ports Authority for over two years. The tropical beach oasis is on a smaller island connected to the main island by an attractive wooden boardwalk that secures exclusive access to MSC Cruises guests to an authentic beach holiday experience, with hundreds of palm trees, shaded cabanas and over 2,000 sunbeds across 36,000sqm of fine golden beaches. Other key facilities include a private space for MSC Yacht Club guests, an MSC Aurea Spa area offering a menu of relaxing massages from beachside cabana huts with stunning sea 72 | Third Quarter 2016 | Travel & Cruise
views, sports facilities, a family and kids-dedicated area, with a parentsâ€™ pergola, a Bedouin tent offering arts and crafts created by local communities, a lounge space with a bar and live music, and excursions like a 4x4 expedition and a high-octane mountain biking session over naturally-created tracks. The island is one of regionâ€™s largest wildlife reserves thanks to decades of intensive conservation work and ecological investment to restore and maintain its biodiversity. The Arabian Wildlife Park on the main island is today, as a result of this work, home to more than 13,000 indigenous and endangered animals, as well as millions of trees and plants. MSC Cruises has been working closely with the Abu Dhabi Port Authorities and ecologists to develop the island oasis for its guests fully in line with the broader island project and to support the ongoing preservation work. The MSC Cruises beach oasis will also offer direct access to the natural reserve, with a range of specially designed excursions that will
allow guests to experience the unique beauty of the natural surroundings. These include a horse riding tour, a safari-style nature drive through the reserve as well as a Dhow tour around the island in a traditional powered boat, giving guests the opportunity to see giraffes, hyenas and cheetahs in their natural habitat. Plus, there are ongoing archaeological excavations taking place on the island. So for guests who want to discover more about the history and the culture of the island, a dedicated tour to the ruins of an early Christian monastery site from 6th century AD is available for them. From December 2016, MSC Fantasia guests will be able to spend a full day on this stunning tropical island paradise. MSC Cruises will offer an exciting range of itineraries to discover the region, with cruises from seven to 14 nights. Guests can embark from Abu Dhabi or Dubai, with itineraries calling at Sir Bani Yas Island, Bahrain, Doha, Khasab, Khor Fakkan and Muscat.
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Norwegian Cruise Line Increases European Itineraries for 2017 Summer Season TO MEET PASSENGERS’ DEMAND, Norwegian Cruise Line is adding new Mediterranean destinations and offering an expanded choice in Northern Europe. Norwegian Cruise Line changed the 2017 summer season itineraries of Norwegian Jade and Norwegian Spirit—two of the line’s five ships sailing in European waters in 2017. Norwegian Jade will offer a series of cruises from Hamburg in June and July, marking the brand’s first ship based in Hamburg, as well as a number of itineraries departing from
Southampton throughout the summer season. Her itineraries feature the Norwegian Fjord, North Cape sailings, Norway, Iceland and the British Isles. Norwegian Spirit will redeploy to her new seasonal homeport of Civitavecchia (Rome) in early May and sail a series of 10- and 11-night cruises featuring stops in smaller ports like Cagliari in Sardinia, Palma de Majorca, Koper and Malta, along with three new 11-night Holy Land itineraries with an overnight in Haifa.
Costa Cruises Adds More Shine to “Jewels of the Emirates” Itinerary COSTA CRUISES IS ENHANCING Costa neoRiviera’s “Jewels of the Emirates” itinerary for the 2016/2017 winter season. With weekly departures out of Dubai from December 16, 2016 through March 17, 2017, the company is adding a stopover at Sir Bani Yas Island, a stunningly beautiful natural paradise with private beach, located off the southwest coast of the western region in Abu Dhabi Emirate. Thanks to this exclusive innovation, Costa’s cruise guests will have a whole day to discover the wonders of one of the finest islands in the Arabian Gulf, featuring the Arabian Wildlife Park, a wildlife sanctuary for more than 13,000 animals. Crystal clear water, white sand, private beach, safari parks, sea turtles and dolphins near the coast await and will make this a getaway with a difference. Costa’s cruisers will be able to relax on the pristine white sandy beach, with full amenities and exclusive access, thanks to special VIP areas equipped with cabanas and affording total comfort and privacy. Costa’s excellent service and facilities extend to the guest experience ashore, with great hospitality, bars and buffets managed by Costa’s own staff and serving a vast range of fresh food. On top of that, there are a stack of activities to choose from, including sun and sand, the thrill of a jeep safari in the island’s wildlife park, kayaking, snorkeling and lots more.
In addition to the summery feel of Sir Bani Yas Island, Costa neoRiviera will take guests on a journey of discovery to Dubai (homeport for the cruise, with special flights from Italy for Costa’s guests), Muscat and Abu Dhabi, where the longer stopovers allow cruisers to really get to know each destination. The Costa “neoCollection” itineraries are synonymous with slow cruising: a more leisurely and relaxing vacation with more flexibility on board and ashore, and authentic experiences in the heart of each destination, including visits to attractions that have been
declared UNESCO World Heritage sites. In Muscat, for example, guests can choose a four-wheel drive adventure to explore the rugged natural beauty of Wadi Al Arbeieencanyon, with its crystal-clear ponds of dazzling turquoise water made by the rivers, followed by a visit to a traditional local village. In Abu Dhabi, the attractions include the Sheikh Zayed Grand Mosque, one of the biggest in the world and the largest in the UAE, a desert safari by jeep and camel, and an unforgettable overnight tour to the famous Arabian Nights Village.
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DESTINATIONS & PORTS : AUSTRALASIA ::::
STATE OF THE ASIA CRUISE INDUSTRY: NO SIGNS OF SLOWING DOWN
LIA released the findings of the new, comprehensive 2016 Asia Cruise Trends study. Once again, the data reveals the cruise industry in Asia is growing at a record pace and shows no signs of slowing down. In fact, Asian source markets experienced the most year-over-year growth in ocean cruise passengers with an impressive 24 percent increase from 2014 to 2015 and a total of 2.08 million passengers in 2015. Asian cruise deployment, capacity and destinations have been showing remarkable growth too. “While we expected Asia to experience record-breaking growth in cruise travel, we are astonished at the rate at which the region is emerging as one of the most significant cruise destinations and cruise source markets in the world,” said Dr. Zinan Liu, Chair of CLIA North Asia. “The Asia Cruise Trends project has again developed extremely valuable data on what is happening in Asian cruising, its current size and recent growth trends”. “The cruise industry has been nimble and responded quickly to the demand for cruise travel in Asia by delivering cruise ships with amenities and experiences tailored to Asian 74 | Third Quarter 2016 | Travel & Cruise
travelers,” said Cindy D’Aoust, president and CEO, CLIA. “Asian cruise travel continues to deliver a growing number of enticing opportunities for international guests to visit Asia’s fascinating destinations.” The project reveals many essential facts and trends on the current State of the Asia Cruise Industry: 1. More Cruises Offered – The number of ocean cruises and voyages offered in the region continues to grow to meet demand with 1,560 sailings scheduled for 2016 alone, a sharp increase of 43 percent when compared to last year. There has also been a significant increase in the number of days cruise ships are in operation, from 4,307 operating days in 2013 to 7,918 in 2016. 2. Increase in Cruise Ships – This year, 60 ocean cruise ships will sail in Asia versus 43 ships in 2013, 15 percent more ships than the 52 operating in 2015. Of the ships sailing this year, 14 operate yearround, while another 12 have extended deployment in Asia. 3. Capacity Boost – The capacity to carry
passengers continues to grow, surging by 54 percent in 2016. As a result, the overall passenger capacity on ocean cruise ships will reach 3.2 million in 2016. 4. Demand for Destinations – Cruising in the region includes more than 204 destinations across 17 countries, making traveling by cruise ship one of the easiest ways to see multiple destinations throughout Asia. While the introduction of new ports throughout Asia is great for travelers, it is also great for local economies by bringing more visitors to Asian destinations. • Japan is again the biggest destination country with 1,526 port calls in 2016, followed by China (850), South Korea (745), Vietnam (466) Malaysia (422) and Singapore (391). • The most visited port in 2016 will be Jeju Island, South Korea (460 calls), closely followed by Shanghai (437), Singapore (391) and Fukuoka (258). 5. Asia Passenger Growth – Asian travelers are cruising more than ever before. Asia experienced the most growth year over
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year in ocean cruise passengers with an impressive 24 percent increase from 2014 to 2015 and a total of 2.08 million ocean cruise passengers in 2015. 6. Increase in Chinese Cruisers – From 2012 to 2015, the number of Chinese passengers grew at an annual compounded rate of 66 percent. Growth in 2015 alone was 40 percent. In 2015, 986,000 passengers were from mainland China, representing close to half of the Asian volume, compared to 703,000 in 2014. In both 2014 and 2015, China has been the world’s fastest growing major source market. 7. Preference for Shorter Cruises – Asian passengers continue to prefer shorter ocean cruise lengths. In 2015, almost three out of ten (30 percent) Asian passengers continued to choose cruises two to three nights in length and half (50 percent) chose four to six night cruises. Almost a fifth of passengers chose extended cruises with 19 percent of Asian
passengers opting for seven to 13 night cruises. As a result, the average length of cruises taken by Asian passengers has increased slightly from 5.2 nights in 2014 to 5.3 nights in 2015. 8. A sian Exploration – While Asian outbound tourism is exploding around the world, the study found that Asian cruisers are primarily exploring Asian destinations. More than eight out of ten Asian passengers (84 percent) cruised within Asia. The remaining 16 percent flew to cruise destinations outside the region, primarily in Europe with 74 percent of the international volume, followed by Alaska and the Caribbean. From Japan, 23 percent are traveling outside Asia, along with 30 percent from India. Only 3.6 percent of Chinese travel outside of Asia.
segment represents 38 percent of all cruisers. 10.Attracting the Asian Traveler – Cruise lines have recognized the need to bring their best ships and amenities to the region. New onboard offerings tailored to the Asian guests include inclusive onboard activities aimed at multigenerational families, high-end shopping, languages, adapted menus to include familiar favorites and regional cuisine, cabin amenities and high-tech features.
9. Under 40 Cruisers – In China, the average age of cruisers is below 43 with about 42 percent of cruise travelers below 40 years old. For the region, the same
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DESTINATIONS & PORTS : AUSTRALASIA ::::
Domestic Cruising Growth Boosts Australian Cruise Passenger Numbers to New Record
surge in domestic cruises has helped drive Australian ocean cruise passenger numbers to a new high, according to an industry report released by the Cruise Lines International Association (CLIA.) The total number of Australians taking an ocean cruise worldwide swelled by almost 15 percent in 2015 to reach a record 1,058,781 passengers. A 42 percent hike in domestic cruise passenger numbers contributed significantly to the result. The growth of cruising in Australian waters saw local passenger numbers rise by more than 80,000 to 269,915, a result which means one in four Australian cruise passengers took a domestic ocean cruise last year. Meanwhile, the number of Australians taking an ocean cruise in Asia jumped 71.5 percent from 55,000 in 2014 to 95,000 in 2015. The CLIA Australasia’s 2015 Australian Cruise Industry Source Market report released in Sydney reveals that Australia once again leads the global cruise industry in terms of market penetration, with the equivalent of 4.5 percent of the Australian population taking a cruise last year. The industry’s 14.6 percent annual growth rate was the second highest recorded by an international cruise region last year, with only the emerging market of China reporting 76 | Third Quarter 2016 | Travel & Cruise
stronger growth (at 40.3 percent). The annual report, which is now focused solely on ocean cruising in line with international CLIA reporting, shows that Australian ocean cruise passenger numbers have increased by an impressive annual average of 19.2 percent since 2006. The study also found that 135,000 more Australians took a cruise last year than in 2014, one of the biggest increases on record in real terms. Commenting on the report’s findings, CLIA Australasia Chairman Steve Odell said Australians were responding to the increasing array of cruises on offer. “In 2015 we saw a range of new shorter coastal cruises sailing from Australian homeports, and these have clearly captured the imagination of Australians, who see them as a new way to explore their nation.” “What’s more, many of these cruises are calling at regional ports around the coastline, creating a lot of chatter and enticing more Australians to try a holiday at sea, while also injecting valuable dollars into local economies,” Odell continued. Odell said the expanding range of cruise options in Asia was also tempting Australians, with new itineraries available from China, Japan and Singapore in 2015: “Whether they are on a four-day cruise to a Queensland island or a 14-day voyage exploring the exotic ports of Asia, clearly more Australians are discovering that cruising is an easy, relaxing and great value way to holiday.”
Other key findings of the 2015 Australian Cruise Industry Source Market report include: • The South Pacific maintained its position as Australians’ favorite cruise destination, attracting more than one-third of ocean cruise passengers (383,889). Australia was the second favorite destination. • Europe remained the leading long-haul destination and Australians’ third most popular destination overall, attracting 9.5 percent of passengers (101,419). • The number of Australians cruising to New Zealand rose by 13.5 percent to break through the 100,000 mark for the first time. • Short break cruises of four days or less leapt in popularity, growing by 25 per cent in 2015, while cruises of 15-21 days rose by more than 50 percent. • Close to 90 per cent of all Australians cruising in 2014 took a cruise of 14 days or less. • At a State level, NSW was the biggest source of cruisers (421,950) while Queensland recorded the strongest growth with cruise numbers from the State rising by almost 30 percent compared to 2014, giving the state a record population penetration rate of 5.9 per cent. • Australians spent an estimated 10.4 million days at sea in 2015, with an average ocean cruise length of 9.8 days. • Australia was the fourth largest source market in the world in 2015, accounting for 4.6 percent of global cruise passengers.
:::: DESTINATIONS & PORTS : AUSTRALASIA
Carnival Corporation to Purchase Ships for Local Chinese Markets Built by Partnership of Fincantieri and China State Shipbuilding Corporation ITALIAN SHIPBUILDER FINCANTIER and China State Shipbuilding Corporation (CSSC), China’s largest shipbuilding conglomerate, formed a joint venture to build cruise ships in Shanghai licensed by Fincantieri and purchased by Carnival Corporation & plc. This follows an agreement between CSSC and Carnival Corporation in November 2014 to design and build cruise ships for the China and Asia markets at CSSC-owned Shanghai
Waigaoqiao Shipbuilding facility (SWS). The vessels will be built at the facility using a technological platform licensed to the shipyard by Fincantieri, which will also provide specialized consultancy services and supply key components of the vessels. “Signing the cruise shipbuilding joint venture agreement with Fincantieri is another milestone event for CSSC, for the history and development of China’s cruise industry, as well as for the cooperation
between China’s and Italy’s shipbuilding industry,” said Wu Qiang, president of CSSC. “Joining forces will give new vitality to the rapid growth of China’s and the Asian-Pacific cruise market. We look forward to working together with Fincantieri, Carnival, CIC [China Investment Corp.] and other strategic partners to strive for building and delivering China’s first domestic large cruise ship.”
Costa NeoClassica to Debut in India This Winter WITH THE LAUNCH of Costa neoClassica, Costa Cruises will enter the Indian market, with embarkations from Mumbai and enchanting destinations within India like Goa and Cochin, along with hotspots like Maldives and Colombo. “We are delighted to bring cruising to Indians at their doorstep,” said Buhdy Bok, president of Costa Group Asia. “Now like
never before, Indians will have the opportunity to start holidaying—right from their doorstep—from India’s largest metropolis, Mumbai.” Costa neoClassica will begin these weekly sailings starting December 16, marking the largest ship cruising between Mumbai and the Maldives. Third Quarter 2016 | Travel & Cruise | 77
MEMBERS & TRAVEL AGENTS ::::
COMMISSIONS WITH A COMMA: HOW TO GET STARTED SELLING LUXURY & SPECIALTY CRUISES By Charles A. B. Sylvia, Vice President, Membership and Trade Relations, Cruise Lines International Association
GIVEN ITS CONSISTENTLY rising popularity among consumers, the luxury and specialty cruise segments offer travel agents a unique opportunity for increased sales growth, referral business and commission income. We’ve all heard the expression “commissions with a comma,” referring to the fact that most luxury and specialty cruise bookings result in four-digit agency commissions (if not five), but what does the future hold for these segments, and how does an agent get started selling luxury and specialty cruises? According to the 2016 State of the Cruise Industry Outlook, demand for luxury and specialty cruises is growing at a steady pace. Additionally, a whopping 92 percent of all luxury and specialty cruises are booked through a travel agent, signifying high-end consumers appreciate the value of working with a travel agent. To meet steadily growing demand, CLIA Cruise Line Members are introducing 27 new ships in 2016, 20 of which are additions to the luxury and specialty cruise segments. These significant capital investments indicate that luxury and specialty lines expect continued market growth and increased demand. So exactly how can an agent break into 78 | Third Quarter 2016 | Travel & Cruise
selling luxury and specialty cruises? These four steps are a great way to start: 1 Use a “Shared Success” Approach: No one wants you to sell luxury and specialty cruises more than your agency and their cruise line Business Development Managers. They will work with you to develop a plan for success. Contact your agency trainers and let them know you want to become a luxury and specialty cruise expert. They will put you on the right track. 2. Start Hitting the Books: Seek out the official cruise industry professional development, training and certification offered by CLIA. Become a CLIA member and enroll in CLIA certification to pursue your Accredited Cruise Counsellor (ACC) certification. Log on to www.cruising. org and view CLIA Cruise Line Members in the luxury and specialty segments. Study their offerings on CLIA Cruise Finder. Watch luxury and specialty cruise videos on CLIA Cruise tv containing best practices from travel industry experts.
3. Set (Virtual) Sail: Visit luxury and specialty cruise line channels on YouTube. Subscribe to them all and – most importantly – opt in for email notifications whenever the lines post new videos. Watch every new video posted, as well as those already listed, and, within a couple of months, you will speak about these cruise lines and their offerings with accuracy and confidence. CLIA Cruise tv also offers insightful cruise line 4. Turn Specialization Into Expertise: Specialization in cruise sales is focusing on a particular niche… anyone can do that! Expertise, on the other hand, is your experience and knowledge; only you can stake a claim to that. The first person who will ever call you an expert is you. Once you develop a solid understanding of luxury and specialty cruising, after about a year of consistent learning, claim your expertise. High-end consumers, in particular, want to know they’re dealing with an expert. Learn something new, everyday; hone your expertise; and watch the clients line up to do business with you.
For fly-in convenience, culture, non-stop entertainment, or simply relaxing in the warm Southern California sunshine, nothing beats a cruise vacation out of the Port of Los Angeles. Our world-renowned home-ported cruise lines offer exceptional accommodations and itineraries to suit any passenger preference. And when your clients are back on land, there’s no limit to the fun they can have in greater LA – one of the world’s most popular vacation destinations. So book them on a one-of-a-kind experience that they’ll truly love. Follow us on
For more information, visit www.portoflosangeles.org or www.lawaterfront.org
MEMBERS & TRAVEL AGENTS ::::
4. Additional Loyalty Benefits – Being a loyal client to a travel agency can have its own benefits. While cruise lines offer branded loyalty programs with valuable benefits, many travel agencies offer their own loyalty programs. Working with the same agency, year after year, can be an opportunity for clients to enjoy an additional layer of loyalty benefits at no additional cost.
Educating Your Market: A Travel Agent’s Top Seven Value Statements By Charles A. B. Sylvia, Vice President, Membership and Trade Relations, Cruise Lines International Association
urchasing a cruise is easy, considering the many ways bookings can be made. Cruise line reservation centers and websites make researching a breeze, and confirming a booking and making payments are straightforward processes. Planning a successful cruise, however, is another thing altogether. Cruise bookings require specific expertise and a heightened awareness of the countless details, which can most effectively be managed by a knowledgeable travel agent. As an agent, the foundation of career success is based upon continually communicating value to your market. Here are seven statements you can use to help educate consumers: 1. Valuable Expertise: Professional travel agents (especially CLIA Members and CLIA Certified Cruise Counsellors) offer clients valuable expertise to plan enjoyable, hassle-free cruises. Sound guidance as to when it’s best to cruise in a particular region; which itineraries are best suited to a client’s interests; how certain cruise lines and ships 80 | Third Quarter 2016 | Travel & Cruise
match up with a client’s expectations; and strategic stateroom selection is essential in planning a successful cruise. Agent expertise also includes organizing group cruises for family reunions and organizations, catering to special interest clientele and providing unique, insider insights into ports and shore excursions.
5. Important Notifications: In today’s world of instant information, delivered on multiple platforms, notifications often get lost in a traffic jam of content. This is an area where travel agents are worth their weight in gold. Part of an agent’s responsibility is to notify clients of changes to their travel arrangements, such as itinerary changes, weather advisories, labor disputes and political unrest. 6. A dvocacy/Leverage: Consumers never like to consider the possibility that something might go wrong on their cruise, but the unexpected can happen. In those rare instances, a travel agent can be an effective advocate on a client’s behalf. Resolution of issues and restoring client satisfaction is something an experienced agent is skilled at facilitating, whereas a consumer might not know where to even start.
2. E xclusive Offers: Many travel agencies are affiliated with larger travel organizations—franchises, hosts and consortia—offering clients exclusive promotions and valueadds. The massive buying power and organizational stability of these billiondollar travel networks benefits clients with attractive group rates, special amenity inclusions and 24-hour client support.
7. Free of charge: It’s unbelievable how many people do not know there is normally no cost associated with working with a travel agent. While some boutique travel agencies charge a fee for professional services, the majority of agencies and agents work only on commission (which comes out of the cruise line’s pocket, not the client’s). Some agencies do charge cancellation fees, to recoup the cost of their time, but that practice is waning in today’s competitive landscape.
3. More Insurance Options: Many travel agencies offer additional insurance options available through trusted thirdparty providers. Agents can help clients compare the differences between cruise line and other coverages, enabling a client to make an informed decision.
While these seven examples represent the leading advantages of working with a travel agent, one additional benefit—dealing with an actual human being with the ability to care about their client’s vacation experience—remains the most valuable of them all.
MEMBERS & TRAVEL AGENTS ::::
CLIA’s Renewed Certification Programs and New Training Opportunities
Cruise Lines International Association (CLIA) has renewed its certification programs, as well as providing new training opportunities. Designed to help travel agents take their business to the next level at every stage of their career, the new certification programs are part of CLIA’s Career Seascape, a one-stop professional development platform. These enhancements feature updates to CLIA’s existing Accredited Cruise Counsellor (ACC), Master Cruise Counsellor (MCC) and Elite Cruise Counsellor (ECC) certifications, as well as a new certification. The new Certified Cruise Counsellor (CCC) is designed for travel agents who are starting or exploring a career in travel. CLIA’s Career Seascape offers a variety of formats to make learning opportunities customized and convenient for travel agents to polish their skills and become certified. These diverse formats include live instructor-led training and seminars, online courses, webinars and events. Professional development events range from one-day regional training programs and CLIA’s cruisExcellence to CLIA’s annual Cruise360 conference. Online courses are another option for travel agents to learn at their own pace at a time that fits in 82 | Third Quarter 2016 | Travel & Cruise
with their schedules. And CLIA’s Webinar series includes presentations and webinars developed by CLIA’s Member Cruise Lines and Affiliated Partners, once again delivered right to travel agents’ computers. “There is no better way for travel agents to elevate their personal and professional brand within the cruise industry than to earn a CLIA certification,” said Stephani E.D. McDow, director, membership and professional development, CLIA. “Education is a key component to creating a successful business, and these updated programs are based on feedback gathered from our travel agent community.” In addition, CLIA has launched certificate programs that allow certified travel agents to specialize in certain topics. For example, the Meetings & Events at Sea certificate focuses on educating travel agents about the benefits of hosting events and groups on cruise ships. CLIA Individual Agent Members are able to take advantage of the new training opportunities at one of the many upcoming 2016 events. Rated the best in the industry, CLIA’s ongoing training and professional development programs provide even more diversity, options and specialization with Career Seascape. And with it, the revamped and renewed Certification and Certification Programs help travel agents meet their level of experience and interests.
P&O Launches Flagship Site for Agents
P&O Cruises has launched its first dedicated travel agent site, Flagship, to make it even easier to sell a P&O holiday. Developed specifically for Australian and New Zealand agents, Flagship provides a central hub for information on P&O Cruises’ product, as well as a range of agent marketing tools and an image and video gallery. The website, flagship.pocruises.com. au, will also host a new online education program, Flagship College, aimed at streamlining agent training. The mobilefriendly education program will offer an annual Flagship Master Class, which will take just over an hour to complete and will earn agents 10 Cruise Lines International Association (CLIA) accreditation points. Agents will also be able to use the Flagship site to monitor their progress in P&O’s incentive program, which has been renamed Flagship Achievers to coincide with the launch.
MEMBERS & TRAVEL AGENTS ::::
Heart of the Mayan World to Welcome 2017 FCCA Cruise Conference & Trade Show
Port Progreso is a focal point for tourism and open border to trade with the world. Yucatan is the “Heart of the Mayan World,” offering a wide variety of attractions. The Yucatan State Government, together with the Yucatan Tourism Board and Port Progreso, will be honored to welcome the 2017 FCCA Cruise Conference & Trade Show to show its heart and offerings to cruise industry executives and stakeholders.
Forty persons from the British Virgin Islands’ private and public sectors completed a two-day Master Trainer Workshop facilitated by the Disney Institute. Held in May and mid-July, the workshops enabled the trainees to take the BVI Guest Experience program into their workplace. This program, which is designed to improve service standards in the tourism and hospitality sector, is being facilitated by the Disney Institute as part of the berthing agreement with Disney Cruise Lines. Since August 2015 over 700 employees and employers in the British Virgin Islands have gone through the program.
Port of Los Angeles to Build Major Tourist Attraction
Cartagena Is Ready for 20162017 Cruise Season Increase in Belize’s Cruise Industry
Belize’s cruise industry is on the rise. It has seen an overall increase of 2.6% for the first half of 2016. Additional calls being made have attributed to the spectacular numbers. On April 27 Norwegian Getaway made its inaugural call to Belize with 4,360 passengers. Norwegian Getaway has since made nine more calls in May and June combined. We also look forward to welcome TUI Cruises in November.
The 2016-2017 cruise season began on September 4 with Disney Wonder’s arrival to the Port of Cartagena. The Terminal is expecting to welcome 412,639 passengers on 211 calls of 54 cruise ships. Also, there will be a dozen vessels berthing at the Port for the fist time. The Cruise Terminal, ProColombia and local authorities keep working together to provide an unforgettable experience for visitors.
Puerto Vallarta Welcomes More Than 160,000 Cruise Passengers British Virgin Islands and Disney Institute Partner for Master Trainer Workshop 84 | Third Quarter 2016 | Travel & Cruise
passengers who have visited a Mexican ranch, taken a taco tour, indulged in a spa treatment, lounged at a beach club, or taken a taxi to the city’s Malecon for a self-guided art tour. Many even booked their return as a stay-over visitor.
Puerto Vallarta is located the shores of the Sierra Madre Mountains and embraced by the Bay of Banderas, on the Mexican Riviera. This year, the port has already been visited by more than 164,933 cruise
The Los Angeles Board of Harbor Commissioners has approved a 50-year lease for the new San Pedro Public Market on the site of the current Ports O’ Call Village. The lease approval represents a key step toward the first comprehensive redevelopment of the 30-acre site since its original development in the 1960s. The first phase of the proposed $150 million revitalization project will include 16 acres of restaurants, shopping, fresh food markets and creative office space, outdoor gathering areas, as well as a half a mile of waterfront promenade. The expected completion date of the redevelopment is 2020.
Port of New Orleans Again Tops 1 Million Passengers, Expects More Connectivity after Airport Expansion
The Port of New Orleans topped 1 million cruise passengers for the second year running in 2015, and it has never been easier for visitors to launch their Caribbean cruises from the Big Easy with an upcoming airport expansion to be completed in 2018. The airport currently offers international itineraries
:::: MEMBERS & TRAVEL AGENTS
to Panama City, Panama; Cancun, Mexico; and Punta Cana, Dominican Republic. Starting in the summer of 2017, the German airline Condor begins seasonal nonstop service from New Orleans to Frankfurt.
Port Saint John Has Something New on Tap
Passengers to Port Saint John have another experience to drink in during their visit. Moosehead Breweries is adding a smallbatch brewery, tap room and retail outlet in the uptown area of Saint John, N.B. Saint John is widely known as the home of Moosehead Breweries, and the new brewery, slated for a 2017 opening, is expected to become a popular tourist attraction.
We invite you to experience the myriad activities our island offers, both on land and in our Marine Park. We encourage you to explore enjoy and become a part of Bonaire by absorbing our nature, culture and cuisine. Seeing the beauty under the clear blue waters of Bonaire is not just for divers. Snorkelers of every age can enter into the lush submarine world of the reefs and colorful fauna thanks to the year-round visibility of the water.
Celebrating Carnival in Trinidad and Tobago
The G.T.C.M (Groupement du Tourisme de Croisiere de la Martinique) - Martinique Cruise Tourism Association
Puerto Plata Inaugurates Amphitheater
Puerto Plata has embarked on major infrastructure projects to support its rapid tourism growth. In addition to the Amber Cove cruise terminal built in Maimon Bay last year, the destination recently inaugurated a modern amphitheater located in the Puntilla of Malecon, with the capacity to host major artistic and cultural world-class performances within impressive historic monuments and the beautiful view of the Atlantic Ocean.
Martinique, also known as the “French Jewel of the Caribbean,” located in the Lesser Antilles, north of Saint Lucia and south of Dominica, has seen approximately 396,000 cruise passengers visit the island during the 2015-2016 cruise season; the equivalent of its population. The destination prides itself on its natural beauty, modern infrastruture and new tourist attractions to consistently bring cruise visitors to the island. Martinique Cruise Tourism Association has brought together the island’s cruise industry and professionals and advocated for Cruise Tourism through the development and continual improvement of industry standards for the past 20 years.
Get ready to enjoy the magic, splendor and color of Trinidad and Tobago’s Carnival! Aptly described as the greatest street party on earth, Trinidad and Tobago’s 2017 Carnival festivities will be officially celebrated on February 27 and 28. Savannahs, arenas and hotel pool sides are jam-packed with anxious masqueraders, waiting to get the first glimpse of their glitzy regalia. For more information on Trinidad and Tobago’s Carnival, you can follow us at Islands of Trinidad and Tobago on Facebook.
Centennial Celebrations in the U.S. Virgin Islands
March 31, 2017 will mark the 100th anniversary of Transfer Day, the day that the Danish West Indies were officially transferred to the United States to become the U.S. Virgin Islands. To commemorate the Third Quarter 2016 | Travel & Cruise | 85
MEMBERS & TRAVEL AGENTS ::::
Centennial, from now through the end of 2017, the Territory is hosting a multitude of events and activities ranging from parades, concerts and multi-cultural celebrations, to exhibitions and festivals featuring local food, art, dance and music. For more information, visit www.visitusvi.com.
sengers and crew members can be attended to at this cruise destination. The Costamed clinic stabilizes the patient and, when needed, our land and air transfer services can also be used. This is certainly an added value that provides security and confidence in the tourism sector.
Caribbean, we fulfill our commitment to clinical excellence for local and international patients.
Guru Promos Help Increase Awareness for Charity
Trinity Air Ambulance Launches New Learjet 35 Chukka Expands Jungle Adventure Falls at Good Hope Estate
Chukka expanded its Good Hope Estate park with the addition of Jungle Adventure Falls. The stunning 45ft cascading waterfall with a 300ft slide, multiple pools and rope bridges will be included in the existing Ultimate Thrill Seekers Pass. The new Jungle Adventure Falls offers splash-filled fun for the entire family in the best of nature. To learn more about Chukka active adventure, culture and leisure tours, call toll free 1-877-4-CHUKKA, or visit www. chukka.com.
Trinity Air Ambulance is proud to announce that they have added a new aircraft to their fleet, making it their fourth Learjet 35. With this addition comes more availability and service for their clients. Trinity Air Ambulance continues to grow year after year thanks to the support of good friends, employees and clients.
Amerimed Hospital Receives Accreditation by Canadian Healthcare Council
Costamed Covers All Medical Service Needs for Cruise Ships
Costamed offers the cruise ship industry a unique and convenient service with the opening of our clinic at the Mahahual port and the recent operation of our hospital in Tulum. Any medical emergency of the pas86 | Third Quarter 2016 | Travel & Cruise
Amerimed Hospital in Cozumel is proud to announce its recent accreditation under international healthcare standards by the Canadian Healthcare Council. With this achievement, Amerimed becomes the first and only hospital in the Island of Cozumel to be internationally accredited, reaffirming Amerimed’s leadership and commitment to continuous quality improvement and patient safety. As Amerimed continues setting new standards for healthcare services in the
In honor of Autism Awareness Month, national charity Jaden’s Voice recently held the grand opening of its West Philadelphia office. The open house included supportive politicians, educational seminars and plenty of Guru promotional products. UnitedHealthcare gave away bags full of logoed items tailored for children with autism. Inside the bags were a giant placemat plastered with a balanced diet diagram, a plastic plate version of the diagram with a Spanish translation, a colorful informational booklet, a car charger, crayons and a cute stuffed animal named Dr. Health E. Hound.
Cox and Company Limited Promotes Healthy Lifestyles
The management and staff of Cox and Company Limited joined the initiative set out by the National Insurance Corporation in promoting healthy and active lifestyles. Louise Vite, director of human resources, encouraged employees to support the initiative by wearing sneakers to work on June 29. Vite stated that the company welcomes and supports initiatives geared towards improving the health of all. She has further encouraged employees to practice healthy eating habits which include consuming adequate water and participating in daily exercise.
visit us at
stlucia.org To speak to a Saint Lucia agent, call 1.800.456.3984
For the Adventurer
For the Foodie
Zip-line through the rainforest, hike to the breathtaking pinnacle of the Pitons. Explore lush, mountain terrain by ATV or jungle bike. Take to the dazzling, blue ocean and sail, kayak, paddle-board, snorkel, scuba dive, SNUBA or sea-trek.
Take a chocolate odyssey from 'bean to bar' on a cocoa plantation. Celebrate the magnificent mango during its annual season. Explore Castries Markets to experience the colours and flavours of exotic fruits, vegetables and spices. Saint Lucia is a delicious cornucopia of cuisine.
For the Nature Lover
For the Relaxation Seeker
Swim beneath icy cool waterfalls. Spot the vibrant plumage of our indigenous parrot, Amazona Versicolor. Discover a rainbow of tropical flora and fauna. Watch for whales, dolphins and turtles off the spectacular west coast. Saint Lucia is a treasure trove of natural wonders.
Restore the senses and rejuvenate the body at a world class spa. Switch off, unplug and enjoy being pampered at a picturesque, serene retreat. Saint Lucia spa resorts are internationally renowned for health, wellness and alternative therapies against a bewitching island backdrop.
FACES IN THE INDUSTRY ::::
Cruise Industry Compassion: Raising Awareness for Mercy Ships By Donnie Brown, Director, Technical & Regulatory Affairs, CLIA, and Russ Homes, Director, Development/Corporate Relations, Mercy Ships
uxury cruise vacations are synonymous with innovative shipboard amenities and services that cater to every need, including medical ones. Highly-equipped and well-staffed, cruise ships are thoroughly prepared to handle most medical emergencies and short-term health concerns. When the situation demands, providing medical evacuations to shore are coordinated to meet the health and surgery needs of passengers onboard. The cruise industry proves, time and again, its commitment to the comfort, safety and health of its guests. The well-deserved fun and relaxation of a cruise vacation offers passengers a delight88 | Third Quarter 2016 | Travel & Cruise
ful escape from the realities and responsibilities of life for a short time. But these comforts are in stark contrast to the needs of many people across the globe, including more than five billion who do not have access to safe surgical services. So, many have asked, “How can the cruise industry give back? How can the cruise industry help meet this overwhelming global need?” One way may surprise you, and it actually involves a passenger ship, the African Mercy, operated by Mercy Ships, with a very unique itinerary and purpose. The cruise industry has a strong history of charitable giving and engagement to promote civic and community development, as well as providing educational assistance
and training. Many cruise line companies support various charities that positively change the lives of those they serve. In April 2015, the cruise industry demonstrated its compassion and commitment even further when the CLIA Board of Directors designated Mercy Ships as CLIA’s Charity of Choice. Cindy D’Aoust, CLIA’s president and CEO, formally introduced the partnership at CLIA’s Executive Partner Summit in October of 2015. Mercy Ships deploys the world’s largest, private hospital ship, the Africa Mercy, to work with many of the poorest nations throughout Africa to meet the immediate medical needs of the population and to provide training for local healthcare pro-
:::: FACES IN THE INDUSTRY
fessionals. Since 1978, Mercy Ships has delivered services to more than 2.5 million direct beneficiaries. In 2015 alone, Mercy Ships performed 1,696 life-changing surgeries, 32,458 dental procedures, and 6,486 medical consultations while deployed to Madagascar. They also offered training and education to 844 local healthcare professionals to strengthen the country’s healthcare delivery system. The Africa Mercy is a unique platform with a unique crew—450 volunteers from 40 nations, all devoted to meeting the host country’s medical needs. The ship is a floating city, with an onboard hospital, five operating rooms, 82-bed ward, laboratory, CT scanner, and even an accredited academy for crew children. To help even more people, a second Mercy Ships vessel is slated to enter service in late 2018. The new ship will more than double the capability of Mercy Ships to deliver hope and healing to the forgotten poor over the next 50 years through surgical care and capacity-building programs. CLIA’s partnership with Mercy Ships seeks to connect cruise lines and our community’s partners with Mercy Ships as a way to explore potential collaboration opportunities. CLIA has been honored to host Mercy Ships’ representatives at key CLIA events over the past year and a half to raise awareness with cruise lines, partners and travel agents via speaking opportunities, informational kiosks, and introductions through various media methods. To further the industry’s commitment, a CLIA delegation boarded Africa Mercy in February during its 10-month field service in Toamasina, Madagascar. They saw first-hand the incredible work of Mercy Ships. The CLIA team was immersed in five intense days of interaction with the Africa Mercy’s crew, as they brought hope and healing to those they serve. They were inspired by the professionalism, compassion and selflessness of the Africa Mercy’s dedicated, all-volunteer crew. Yes, each crewmember pays their own way for the opportunity to serve and to change the lives of those around them. The CLIA delegation observed that the impact of Mercy Ships is most evident in the grateful smiles of their patients and their families.
“In 2015 alone, Mercy Ships performed 1,696 life-changing surgeries, 32,458 dental procedures, and 6,486 medical consultations…”
In May 2016, Pullmantur Group became the first cruise line to announce a formal partnership with Mercy Ships. Pullmantur will promote the work of Mercy Ships through onboard information resources and social media. They will also conduct charity walks around the deck on one sailing day of each cruise, with participants wearing branded T-shirts to raise awareness of the charity’s work. A video explaining the need to improve healthcare in developing nations and describing what Mercy Ships is doing about it will be aired on onboard television programming. Other cruise lines and industry partners are con-
sidering their own partnership opportunities with Mercy Ships. Africa Mercy left Madagascar in spring 2016 to conduct its annual maintenance phase in Durban, South Africa. In early August the hospital ship docked in Cotonou, Benin, in West Africa to serve the Beninese until June 2017. Mercy Ships provides a way to change the lives of adults and children in new ways along with having an ongoing positive impact. Join us in supporting Mercy Ships and the incredible work being done to serve those in need. Third Quarter 2016 | Travel & Cruise | 89
FACES IN THE INDUSTRY ::::
DASHA TAMICA GREEN (Jamaica) MERABELLA LUXURY BOUTIQUE MANAGER, HOLLAND AMERICA LINE Hello! Pleased to meet you. I am Dasha Tamica Green and proudly from Jamaica. I am also proud to help cruise passengers as the manager of Merabella Luxury Boutique, where I assist guests with taking home a memory of their dream vacation, educating them on gemstones and jewelry designers from all over the world and helping to create once-in-a-lifetime experiences like surprising a wife at dinner with the beautiful piece her husband has just bought her. Before working on a cruise ship, I was the manager for Colombian Emeralds in Jamaica, but I joined the cruise industry because I wanted to travel and see the world. I always met guests on vacation in my Colombian Emerald’s shop, and they had great stories of the places they visited. I thought I could combine my love of jewelry and beautiful things with traveling all over the world.
MAGELA CORBO PIRIZ (Uruguay) GUEST SERVICES MANAGER, ROYAL CARIBBEAN INTERNATIONAL My name is Magela Corbo Piriz, and I am from Montevideo, Uruguay. I am currently the guest services manager onboard Freedom of the Seas. I joined the cruise industry because I felt it was a great opportunity to learn, travel and grow, and I imagined it might 90 | Third Quarter 2016 | Travel & Cruise
I love working on a cruise ship because each day I wake up in a new place, and each cruise I am able to meet new people. I have made several good friends from all over the world and keep in touch with all my special guests. My favorite destination is South Africa because I loved the scenery and the people. I was able to go on an excursion with one of our guests, and we saw amazing landscapes. I would recommend becoming a cruise crewmember because it is a great way to see the world and learn about different cultures from the ports of call, but also from the other crewmembers and guests. It’s also a great way to save money, and the cruise line looks after all our needs. I joined Holland America Line because I believe it has the best itineraries, which let me travel to amazing places. They also have crewmembers from all over the world working together. The guests on Holland America are also interested in the destinations we travel to and want to learn
more, which means I can host enrichment seminars, especially on stones that local to the region in which we are sailing.
be a fantastic and exciting life experience. Working in this industry has given me the opportunity to meet people from all over the world, learn their cultures, and share experiences with them. I have traveled to amazing places that I would probably have never visited if it wasn’t for the fact that I work aboard a ship. Being employed on a ship has also helped me to become financially
independent and has given me the opportunity to learn several new jobs and develop my skills in many areas of the business. Plus, I love not having to take transportation to go to work! Being a part of Royal Caribbean is a great opportunity for anyone who wants to build a career with a company that is a recognized leader in the cruise industry. Working onboard, you not only get the opportunity to make a good living, but at the same time, you can learn and grow in a dynamic and always exciting environment. You may start at the lowest rank and move up fairly quick if you prove you have the talent and the skills. There are opportunities for career advancement for everyone who wants to grow and move forward. Off the ship, my favorite destination is The Baltics – I just love that itinerary. Our ships stay in port for a long time, and it gives us enough time to go ashore and experience and enjoy the destination. The shore excursions we offer there are amazing! Tallinn in Estonia is my favorite city in the entire world, and I love the Mediterranean itinerary sailing out of Barcelona There is always so much to do and to see!
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Published on Sep 1, 2016
2016 3rd quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and th...