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This year, immerse yourself in Martinican culture in our Cruise Village, discover our exciting excursions, and take in our spectacular natural landscapes. www.martiniquepro.org/cruise


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FLORIDACARIBBEAN CRUISE ASSOCIATION

CRUISING

THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE Third Quarter 2015

Executive Committee

Cover Image

Spotlight

Micky Arison FCCA Chairman, Chairman Carnival Corporation

18 The Cruise Industry’s and Caribbean’s Growth Has Only Just Begun By Michele M. Paige, President, FCCA

Michael Bayley President & CEO Royal Caribbean International

20 Cruise Line Executives and FCCA Platinum Members Gather in Puerto Plata for FCCA PAMAC Summit

Adam Goldstein President & COO Royal Caribbean Cruises Ltd.

Cover photo: Puerta Maya

Karl L. Holz President Disney Cruise Line Richard E. Sasso President & CEO MSC Cruises (USA) Inc. Andrew Stewart President & COO Norwegian Cruise Line

FCCA Staff Omari Breakenridge Director, Communications & Design Terri Cannici Vice President, Operations Adam Ceserano Senior Vice President

28 A Tale of Two Ports By David Candib, Vice President, Development & Operations, Carnival Corporation & plc

Departments 9

President’s Letter

12 Cruise Industry News & Platinum Highlights 49 FCCA Platinum Associate Member Listing 54 FCCA Associate Member Listing 62 Faces in the Industry

34 Working Together for Future Success in the Caribbean By Andy Stuart, President and Chief Operating Officer, Norwegian Cruise Line

38 Disney Cruise Line Delivers New Vacation Experiences at Sea By Karl L. Holz, President, Disney Cruise Line

64 Meetings with the FCCA

Carlos Santamarina Director, Membership Events & Programs

Features

Jessica Lalama Executive Assistant

26

Cozumel and Mexico on Display at FCCA Conference & Trade Show

44

FCCA Sourcing Committee Looking to Source Business at the FCCA Conference

Raquel Nales Administrative Assistant

& Trade Show and Beyond Justin Paige Manager, Communications, Research & Marketing Michele M. Paige President Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: info@f-cca.com Cruising Magazine © 2015 ~ All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to info@f-cca.com

46

Award-Winning Escapes Made Easy in Martinique

48

Membership Has Its Privileges: Bonaire Champions FCCA Platinum Membership

58

What Differentiates Your Destination FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Line • Celebrity Cruises Costa Cruises • Croisières de France • Cunard Line • Disney Cruise Line • Holland America Line MSC Cruises (USA) Inc. • Norwegian Cruise Line • Oceania Cruises • P&O Cruises • Princess Cruises Pullmantur Cruises • Regent Seven Seas Cruises • Royal Caribbean International • Seabourn • TUI Cruises

The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

Third Quarter 2015 • Cruising Magazine 7


THERE ARE PORTS OF CALL, AND THOSE THAT BECKON. Sail to a cruise destination that’s as pleasurable for you as it is your passengers. The four ports of the U.S. Virgin Islands feature seven berths with fully established accommodations designed to attend to all of your vessel’s needs. While ashore, your passengers will be overcome with our alabaster beaches, great shopping, and unique cultural and culinary attractions. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

FREDERIKSTED, ST. CROIX

WEST INDIAN COMPANY, ST. THOMAS

GALLOWS BAY DOCK , ST. CROIX

CROWN BAY, ST. THOMAS

©2015 U.S. Virgin Islands Department of Tourism


President’s Letter “A real businessman values his partners like friends and his partnership like friendship.” – Amit Kalantri Partnerships are an invaluable commodity in business and life. We often rely on our partners for ideas, input and support—if we want to expand or need a helping hand. Like any other precious resource, reliable and knowledgeable partners are rare and hard to find. However, the FCCA mines these resources by providing direct access to cruise lines and stakeholders for its partners to develop mutually beneficial relationships, increase understanding, improve the guest experience and maximize their cruise tourism’s impact. These features are front and center for our 22nd annual Cruise Conference & Trade Show in Cozumel, Mexico. Michele meeting with Roberto Borge Angulo, Governor The event’s balance between business sessions, social of Quintana Roo, Mexico and Fredy Marrufo Martín, functions and the Trade Show—coupled with the Mayor of Cozumel, Mexico. attendance of about 100 cruise executives and 1,000 public and private stakeholders—create the perfect forum for the exchange of information and industry trends, sharing of ideas, and cultivation of business relationships that can lead to valuable partnerships. Plus the event epitomizes what FCCA membership offers, as this is just one of the many annual events that bring together our members and Member Line executives to help them benefit from each other and grow the industry together. It is also one of the many tools we use to foster this kind of communication and relationship building, along with meetings, projects, publications and much more. This edition of Cruising highlights more ways we accomplish this, such as our annual PAMAC Summit, along with its significance—displayed by a focus on partnerships and constant improvement by Andy Stuart, president and COO of Norwegian Cruise Line, and Bonaire’s discussion of Platinum Membership’s benefits—and some of our partners’ priceless knowledge, including a behind-the-scenes look at port and destination development by David Candib, vice president, development & operations, Carnival Corporation & plc, and an emphasis on tour guide training by Beth Kelly Hatt, president, Aquila’s Center for Cruise Excellence. And it spotlights some of our partners, like Mexico’s cruise tourism resurgence and what can be experienced during the FCCA Cruise Conference & Trade Show; Karl Holz, president, Disney Cruise Line, highlighting new onboard experiences; and destination offerings and developments in Martinique and Puerto Rico. So take a minute or an hour to learn about the FCCA, some of our partners and the industry as a whole. Or better yet, experience it all first-hand at an FCCA event. Respectfully yours,

Michele M. Paige President FCCA

Third Quarter 2015 • Cruising Magazine 9


Cruise Industry News & Platinum Highlights Aruba: One Happy Island with Countless Opportunities

Aruba is “One Happy Island” where turquoise waves crash against desert terrain; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the southern Caribbean, Aruba offers a paradise with breathtaking beaches, a booming culinary scene, exciting activities, art galleries and museums, sumptuous spas, championship golf, luxury shopping and signature experiences, including cooling off in Conchi, Aruba’s natural pool. Visit www.aruba.com to learn more.

Prospect Outback Adventures Delivering More Thrills

Dolphin Cove has been the proud operator of Prospect Outback Adventures for eight years. Prospect Outback Adventures offers adventure tours on a 999-acre, 18th-century estate, located only 15 minutes from the Ocho Rios Cruise Ship terminal. Tours include horseback riding, carriage rides, cooking experiences, buggy adventures and segway tours. These tours have become very popular amongst adventure enthusiast, prompting the addition of new, exciting adventures for thrillseeking tourists.

CCS Tours Attraction

Introduces

New

CCS Tours has introduced a new attraction called River Bumpkin. Originally a private hideaway, River Bumpkin is now open to visitors to Jamaica, who can become a “bumpkin” (native Jamaican) for a day while experiencing this beautiful country setting by the Martha Brae River in Trelawny. This professionally guided tour includes a historical tour, walking, bicycle riding, jitney, foot massage, and free WIFI in all vehicles. Dominica’s World Creole Music Festival (WCMF)

Appleton Estate Rum Tour Pirate Republic Brewing Company

The Pirate Republic Brewing Company, the only craft brewery in The Bahamas, opened its doors in March 2015 and quickly became a Port of Nassau favorite. Located in a historic property on Woodes Rogers Walk, a stone’s throw from the cruise terminal, Pirate Republic offers a variety of craft beers and daily brewery tours. Beer types include Pilsner, Belgian Ale, IPA, Kolsch, Stout and special releases featuring Bahamian ingredients. For more information, visit www.piraterepublicbahamas.com. 12 Cruising Magazine • Third Quarter 2015

The Appleton Estate Rum Tour offers a unique historical experience. Visit our legendary distillery nestled in Jamaica’s south, where you will see and experience our historic process that continues today while watching some of the earliest methods of extracting juice from sugarcane, learning about our unique distillation in 200-year-old pot stills, and visiting a barrel house where rums age to perfection. After the tour you will understand why Appleton Estate Jamaica Rum is one of the finest rums in the world.

Festive! Pulsating! Exciting! Dominica’s World Creole Music Festival. Running from October 26 – November 3, this annual music extravaganza celebrates the Creole music culture of the Caribbean, Europe and Africa and is widely seen as one of the only true indigenous music events in Dominica and the Eastern Caribbean. Held around the time of Dominica’s Independence celebrations, patrons and visitors are afforded the opportunity to sample the local cuisine and get an appreciation of the rich cultural attributes of The Nature Island’s heritage. Tortola Pier Park to Enhance BVI Shopping Options The British Virgin Islands is enhancing its cruise facilities with the addition of


Cruise Industry News & Platinum Highlights a new and improved cruise pier and shopping center, Tortola Pier Park. “Tortola Pier Park Ltd. strives to provide an exquisite Caribbean shopping, dining and family entertainment experience with a unique BVI flare. In doing so, a vibrant shopping atmosphere is being created, offering exciting entertainment, delicious cuisine and unique products and services that meet our shoppers’ demands,” said Dona Regis, CEO of TPPL. Partnership Agreement between Guadeloupe Islands Tourism Board and the Michelet College

On behalf of the Guadeloupe Islands Tourist Board, President M.Hilaire BRUDEY signed a partnership agreement with the Michelet College of Pointe à Pitre on May 20. This is a pilot project with a goal of allowing thirdand fourth-year students to apply their knowledge of languages—Spanish, English and German—and the destination’s geography, history and culture. Students will welcome and inform passengers at the cruise terminal and during excursions. Tobago to Develop World-Class Canopy Excursion

The Tobago House of Assembly sponsored the development of a world-class

canopy tour in the oldest national protected park in the Western Hemisphere—The Main Ridge Forest Reserve. The Original Canopy Tour Company designed and built an excursion encompassing up to 13 traverse lines and 14 platforms. With a distance of approximately 2 kilometers, this is the longest in this region and takes about 2 hours. Martinique, Distinctions

the

Island

celebrating its 519th year with a full renovation of its historic center. Many facilities have been renovated and optimized emblematic streets and public spaces, with the aim of offering visitors a destination that combines history, services and comfort. In this effort to mix tradition and innovation, we can soon enjoy the reopening of the first sanctuary of the New World: the chapel of Nuestra Señora del Rosario.

of St. Vincent: Walk in Kingstown Tour

The Caribbean Island with French Flair, Martinique boasts modern infrastructure, natural wonders and rich heritage that have earned The Isle of Flowers several distinctions, such as a “Must-Visit” destination for 2015, one of the best Caribbean summer destinations and Caribbean cruise ports by Caribbean Journal, “Best Caribbean Destination” by About.com, and “Top Caribbean Island for Delectable Dining” by Caribbean Travel + Life. Plus over a hundred of tourist attractions and service-providers from Martinique received a 2015 Award of Excellence from TripAdvisor. www.us.martinique.org

The Walk In Kingstown Tour is a guided, two-hour educational and exciting adventure through capital city Kingstown. It showcases the dynamic and rich cultural-heritage of capital Kingstown to all visitors as they meet local Vincentians, explore and learn about the city’s exquisite architecture and culture, and taste authentic local cuisine. Commencing at the Cruise Ship Terminal, it visits the St. Vincent Botanical Gardens, Heritage Museum and Science Centre, historical churches, a working traditional brick oven and more. More Information is available at discoversvg.com.

Santo Domingo Celebrates 519 Years More Refreshed Than Ever

Puerto Rico Draws World’s Biggest Cruise Ships

The capital of Dominican Republic is

Puerto Rico will welcome two of the Third Quarter 2015 • Cruising Magazine 13


Cruise Industry News & Platinum Highlights largest cruise ships in the world in 2016. Royal Caribbean International’s Oasis of the Seas and Allure of the Seas will be the first two mega-cruise ships to visit San Juan in 2016. Ten visits by the mega-ships will bring 60,000 additional passengers to port, representing an economic impact for Puerto Rico of approximately $6.4 million in the first season.

These developments follow achievements made while hosting the 3rd FCCA Central America Summit in May 2015 and Princess Cruises announcing its first calls to El Salvador in 2017.

Community Site Guide license, as only licensed guides are permitted in the Fort George Tourism Zone.

Preliminary Port Calls of 2015-16 Cruise Season in Cartagena de Indias

The ancient Maya city of Tikal has been included in a list of the 20 best destinations in the world published by Lonely Planet, an international travel guide. Only a 45-minute plane ride from Guatemalan Cruise Terminals, cruise passengers can visit the archaeological site in the heart of the jungle, admire ancient ruins and spot spider monkeys and exotic birds. The city was the capital of the Mayan Northern Region, and it was a powerful kingdom with a very advanced political and military system.

50th Carriacou Regatta Festival

Emancipation Day on Monday, 3rd August culminated four days of boat racing and on-shore cultural activities in Carriacou, the larger of the two sister islands of Grenada. From the white sand beach in Hillsborough, workboats and racers sailed for 45 minutes up to 2 hours along a windy course on the pellucid waters. The festivities on-shore included greasy pole competitions and cultural performances.

Cartagena de Indias cruise ship terminal had a preamble of the 2015-2016 cruise ship season with the call of Insignia and Sea Princess, which brought around 3.000 passengers that visited the city and contributed an economic impact of $400,000 in two days. These gave way to the official season opening, which took place on September 7, 2015 with the arrival of Monarch to the Cartagena Bay.

14 Cruising Magazine • Third Quarter 2015

Acapulco

Regularization of Provisional Guides In Belize City

El Salvador to Invest $25 Million for Development of the Marine Coastal Zone

The Government of El Salvador, through the Ministry of Tourism, will invest $25 million to develop its marine coastal area over the next five years. The Ministry will create tourism products near the ports, and the Acajutla Port is creating infrastructure to accommodate restaurants, bike lanes and sports courts.

Tikal: One of the Best Destinations to Discover

It is with a great sense of pride that the BTB announces the regularization of 64 Provisional Guide License Holders, who are stakeholders of the Fort George Tourism Zone. This was accomplished by offering two training sessions—the Heritage Tour Training and the General Principles of Tour Guiding. These guides are now eligible to apply for their Belize City

Because of its fantastic weather and unique experiences, Acapulco is a prime cruising destination. For the 2015 season, the port announced two first-time visits: Artania from and Norwegian Jewel. Recent developments also include the return of 14 cruises. To ensure a pleasant and positive experience for our visitors, we developed Acapulco’s Tourist Assistance and Protection Center (CAPTA) in early 2015. CAPTA is part of the Federal, State and Municipal strategies put in place to guarantee the well-being of our visitors. Puerto Chiapas, México Located in the southeast of México, Puerto Chiapas is considered one of the


Cruise Industry News & Platinum Highlights

top 16 ports in Mexico, offering close contact to a mystical, exotic and natural world Feel the warmth of its people, explore the lush landscapes, taste delicious flavors of coffee and observe great biological diversity in the mangroves. Puerto Chiapas is generating a different identity from the rest of the ports, using unique products like amber, the marimba and the archaeological sites.

Three Amigos Based on a cult comedy classic comes a place for fun, entertainment and authentic Mexican food. Ask for EL GUAPO, and let’s get the party started!

investments in the ultimate cruise guest experience. Also on the drawing board are dramatic renovations for Cruise Terminal 25 that include welcoming amenities for guests to start every cruise vacation conveniently and efficiently. In the last seven years, Port Everglades has completely renovated six of its nine cruise terminals with spacious baggage halls, ample seating, improved traffic flows and Florida-inspired artwork.

Costa Maya: Gateway Unknown World

an

Princess, Norwegian Returning to Port of Houston Authority

Costa Maya transports travelers to a world where Mayan memories fuse with contemporary times, where they can see a port resembling a Mayan city from a ship with robotic bartenders and explore caves to escape the midday sun and listen to locals’ radio blaring a tropical rhythm. This surreal scene awaits you at Costa Maya.

Princess Cruises and Norwegian Cruise Line both return to the Port of Houston Authority’s state-of-the-art cruise terminal in November for the 2015 – 2016 seasons. Caribbean Princess returns November 4 for seven- and ten-day cruises to Eastern and Western Caribbean destinations, and Norwegian Jade will sail from the Bayport Cruise Terminal for the first time beginning November 14. The cruise terminal is easily accessible from Intercontinental and Hobby Airports, and fine restaurants and hotels are nearby.

Caribbean waters of Mexico, you will find one of the best Jimmy Buffett’s locations, with stunning views, great food, amazing cocktails and free snorkeling.

New Terminal Building in Isla Mujeres

With work completed in Isla Mujeres, it now has a world-class terminal that can accommodate up to 14,000 passengers per day. Our record figure in the summer season is 19,400 in one day. The passengers coming from Cancun and the new tourist destination in the Mexican Caribbean, Punta Sam. With this new terminal, we have greatly improved service to our visitors. Construction Work is Beginning on the Dock Next to San Miguel in Cozumel This important construction will be beneficial to the tourist boats in the center of Cozumel, giving greater quality of service and security, adhering to the new look of downtown Cozumel Margaritaville Cozumel Over the turquoise, crystal-clear

to

Internationally Celebrated Artwork and Modernized Cruise Terminals Are Just Part of the Guest Experience at Port Everglades Internationally renowned glass sculptor Dale Chihuly has created beautiful glass wall sconces for Port Everglades as part of the Florida port’s continuous

Cunard Celebrates 175 Years of Cruising out of New York City The New York City Economic Development Corporation and Cunard Third Quarter 2015 • Cruising Magazine 15


Cruise Industry News & Platinum Highlights Line recently concluded Cunard’s 175th anniversary events with a spectacular light and music show near the Statue of Liberty in New York Harbor. Cunard is one of several lines sailing out of NYCruise’s Brooklyn and Manhattan cruise terminals. The cruise industry in New York City generated a total economic impact of $196.8 million last year, and over 602,000 passengers embarked on cruises out of Brooklyn and Manhattan, a 35 percent increase from 2009.

that will result in greater accessibility for the largest cruise ships. The dredging project is part of the $205 million West Side Modernization Project and will be funded by the Government of Canada, the Province of New Brunswick and Port Saint John.

dling 900,000 passengers annually from seasonal and year-round calls by lines like Carnival Cruise Line, Holland America Line, Norwegian Cruise Line, and Royal Caribbean International. PPI Group

Port of New Orleans Gears Up for More Growth Port of New Orleans cruise terminals

Port Canaveral’s “New Cove” $130 Million Expansion

Port Canaveral’s has started an exciting expansion program to enhance the cruise guest experience. With the Exploration Tower as an anchor, we are developing 250,000 square feet of new shops, restaurants, and upscale hotel. Entertainment options under consideration include a zip line, laser light show, concerts and art shows, and worldrenown marine artist, Robert Wyland, has already opened Wyland Galleries of Florida. We expect the first phase to be completed by fall 2016. Port of Saint John The Port of Saint

John,

handled more than 1 million annual cruise passengers in 2014 for the first time in its history. As the demand for cruises from the Big Easy continues to rise, the Port and its cruise line partners are meeting the demand. The Port is currently in the planning stages for a third cruise terminal not far from the historic French Quarter and the existing state-of-the-art cruise terminals. Exciting New Changes Coming to Port Tampa Bay

New

Brunswick, known for having the highest tides in the world, recently announced a major dredging project 16 Cruising Magazine • Third Quarter 2015

As Tampa continues to stand out as a premier destination, a bold new plan for Channelside has been unveiled. The new vision plan will add pedestrianfriendly access to the waterfront and an exciting new setting for guests cruising from Port Tampa Bay. Tampa offering a variety of cruise itineraries and han-

PPI Group’s Broadcast Operations Division is a team of creative, talented, and experienced producers and editors dedicated to successfully reaching your audience. Our award-winning, custom programming includes commercials, sales promotions, destination features, shore excursion experiences, and product marketing. Our in-house, state-ofthe-art digital video facility allows us to produce high-quality content that offers the best value for your budget and within your brand guidelines. Find out what a custom video can do for your business at www.PPIGroup.com. Seatrade Cruise Global Seatrade Cruise Global (formerly Cruise Shipping Miami) is the leading global event for the cruise industry, bringing together buyers and suppliers for a week of networking, sourcing, and education. The 2016 event marks a transition year, With a move to the Fort Lauderdale Broward County Convention Center during the Miami Beach Convention Center’s renovation, the 2016 event marks a transition and fresh feel while continuing a tradition of excellence and quality programming. The exhibit hall is already 70 percent booked, and planning for the conference portion is underway.


The Cruise Industry’s and Caribbean’s Growth Has Only Just Begun By Michele M. Paige, President, FCCA

A

s president of the FloridaCaribbean Cruise Association, I might be slightly biased to the Caribbean, but nobody can deny its importance to the cruise industry. The birthplace of modern cruising from North America, the Caribbean has grown up with the industry, from about 8 million passenger arrivals 20 years ago to more than 20 million expected from FCCA Member Lines this year. Growing alongside the passenger arrivals were billions of dollars in passenger and cruise line spending, with passenger spending increasing from approximately $70.00 20 years ago to $96.00 in 2012; infrastructure, product and destination development, from tours and ports to entire cruising destinations, such as Falmouth, Jamaica and Puerto Plata, Dominican 18 Cruising Magazine • Third Quarter 2015

Republic; and job creation, from tour operators and taxi drivers to shop owners and port workers.

creates a completely individual identity. On that one trip, a passenger can see Dutch architecture and taste French fare on the same island and experience the Spanish and British influences and history, along with the Creole fusion of all of the above.

How did the Caribbean evolve into such a dominant cruise tourism market? Well, its proximity to United States ports, long-standing record of safety, friendly citizens and yearround sunny weather certainly didn’t hurt. And where else can a cruise passenger lounge on a beach; dive into a waterfall; raft along a river; trek across a desert; hike up a mountain or volcano; and zipline through a forest—all in one trip?

These features are crucial to cruisers, which Caribbean Tourism Organization’s Future Caribbean Cruise Travel Survey confirmed in its findings that cruise passengers are more interested in destinations than ships, particularly valuing cultural heritage and culinary experiences.

The Caribbean offers not just all of these sites and experiences, but also a unique assortment of cultures and cuisines, as well as a history that both incorporates these influences and

However, cruise destinations and markets now face global competition, with destinations like China growing exponentially and the Mediterranean predicting a record year. In fact, even


though the Caribbean again holds the overwhelming lead in global deployment capacity share with nearly 36 percent, this figure decreased almost two percent from last year, whereas Asia increased more than two percent. So how can the Caribbean continue to grow with the cruise industry’s rapidly expanding passenger capacity and ports of call? The same CTO study says it well: “[the] Caribbean’s ability to stimulate the required demand will be directly dependent upon its capacity to refresh and reinvent its tourism economies by effectively adapting to the ever-changing global environment, pushing the envelope, taking risks and launching innovations, which consistently deliver on changing consumer expectations.” And cruise lines call where there is demand. This is why the FCCA works with destinations to employ a similar business model as the cruise lines— built on innovation and differentiation, focused on offering constantly new and refreshed products that align with a brand to motivate new and past passengers to not just cruise, but to experience a particular product and stimulate demand of a variety of cruisers, from first-timers to those who have been there, but haven’t done that. The FCCA helps Caribbean destinations brand themselves in the same way, with their unique history and offerings so passengers want to not simply cruise the Caribbean, but sample particular islands and products. Platinum Membership with the FCCA comes with a customtailored strategy to assist destinations’ private and public sectors by learning about their individual issues and goals and then utilizing our knowledge of and contacts in the industry to formulate an action plan that optimizes their cruise tourism impact. These plans have helped destinations like Martinique and Mazatlan, Mexico

“…destinations and companies must employ the same cruise line model of constant innovation and differentiation. If they do, they will continue to drive demand…” grow from five-year FCCA Member Line passenger arrival lows of 23,000 and zero to expecting more than 270,000 and 190,000, respectively, this year. FCCA Platinum Membership also provides direct access to some of the industry’s most important figures— Member Line presidents, CEOs and executives who decide where ships call, what sells onboard and how to invest in infrastructure. Platinum Members meet with these key decision makers through an overarching program blending business and pleasure to forge relationships that often lead to patronage, which Platinum Members experience this while proposing a new business model at a meeting or cementing a deal over dinner. From private events and meetings during the FCCA Conference & Trade Show and Cruise Shipping Miami to access to Operations Committee meetings and exclusive Platinum events linking members and executives, Platinum Members have a full assortment of opportunities to expand their reach, understanding and business in the cruise industry. Of course, simply attending events or joining associations will not be enough to increase business and compete on the global field; destinations and companies must employ the same cruise line model of constant innovation and differentiation. If they do, they will continue to drive demand for repeat cruisers and the wave of new cruisers the

industry is currently targeting—not just from North America, but also from the freshly converted global markets. After all, cruisers are historically loyal; they begin to sample different cruise products, such as luxury liners, along with multiple destinations. Just as many North American cruisers first sail the Caribbean before taking a Mediterranean cruise, the Caribbean can attract passengers from across the seas. Driving this demand will also ensure that the Caribbean gains from the cruise lines’ ever-increasing capacity through bigger and better ships, with 33 new ocean-going vessels and more than 100,000 berths on the order book. (Keep in mind that the Caribbean had over 50 percent of the deployment share 20 years ago when it also received less than half of its current passengers.) Plus other opportunities exist, such as partnering with cruise lines to offer tailored destination products that appeal to particular cruise brands’ demographics. Yes, the Caribbean has grown up with the industry and experienced a surge in cruise passengers; benefitted from billions of dollars in passenger spending and job development; and seen entire cities transformed by cruise line investments. But there is room to grow for the cruise industry, the Caribbean and regional cruise tourism stakeholders, especially if all work together proactively and synergistically. Third Quarter 2015 • Cruising Magazine 19


Cruise Line Executives and FCCA Platinum Members Gather in Puerto Plata for FCCA PAMAC Summit

F

rom June 18-24, over 20 seniorlevel cruise executives and about 100 FCCA Platinum Members joined in Puerto Plata, Dominican Republic for the PAMAC Summit—a five-day event packed with meetings and social functions designed to forge relationships and mutual understanding between Platinum Members and some of the most significant decision makers in the industry, Member Line cruise executives from varying fields, including shore excursions, port operations, itinerary development and product development. It began on June 24th, when attendees flew in and observed the destination’s beauty while transported to the lavish Gran Ventana Hotel. They then prepared for the welcoming event, a beach BBQ where members and executives met or reacquainted themselves while discussing their latest developments, from business expansions to family additions. After all, one of the most valuable aspects of Platinum Membership is the familiarity it breeds between members and executives through regular contact during events like these. The collaboration possible by joining some of the destinations’ private and public sectors’ premier players with FCCA Member Line cruise executives is also the best way to nurture future business and learn from each other. Conversation flows freely through the casual atmosphere and guarantees that every member has the ability to interact with executives, comfortable enough to speak freely and ask the necessary questions. The next day began one of the event’s most important proceedings, the PAMAC Meeting. In this semi-annual meeting, Platinum Members gather 20 Cruising Magazine • Third Quarter 2015


around cruise executives and other participants with valuable knowledge leading a panel to share and discuss the latest developments and issues in the industry—from the global and national level to members’ individual concerns, questions and input. Any topic is open to conversation by the members, panel and executives in order to ensure that everyone in attendance is informed of the latest happenings and how to best actualize the knowledge gained. Plus Platinum Members can present their own developments and plans.

nications between FCCA Platinum Members and the Member Lines remain open, allows the members to articulate their challenges face-to-face with the cruise lines, whilst also providing an opportunity to learn from each other, and discuss what measures might be required by either the members in their respective destinations or by the lines to ensure that the guest experience can be improved, along with the respective destination ratings,” told Russell Daya, executive director global port operations & developments, Disney Cruise Line, and chairman of the FCCA Operations Committee.

“The PAMAC Meeting is extremely important, as it ensures that the commu-

Following this meeting was a focus on

something of growing importance— destinations providing German-speaking guide to improve the experience for passengers on cruise lines like AIDA and TUI Cruises. Platinum Members then had a chance to meet one-on-one with pre-selected cruise executives who best applied to their products or destinations and provided an opportunity to talk shop with those who decide what sells onboard, where ships call and how to invest in infrastructure. “The one-on-one meetings allow for us to learn about Platinum Members’ new Third Quarter 2015 • Cruising Magazine 21


developments and products and help fine-tune them to best fit the cruise lines; it gives Platinum Members a real vantage point in knowing what the lines are looking for and how to appeal to them,” told Federico Gonzalez-Denton, associate vice president, government relations for Latin America and the Caribbean, Royal Caribbean Cruises Ltd. The meeting-packed day then took a load off with a visit to Ocean World Adventure Park. After the activities and lounging, members and executives previewed the Amber Cove Cruise Terminal. Besides being entertaining and displaying some of Puerto Plata’s destination products to the prominent audience of cruise executives and tourism stakeholders, this also exhibited the infrastructure and destination enhancements and improvements that Carnival Corporation, the Dominican Republic government and the Puerto Plata community have collectively developed over the last few years, as well as diverse and exciting shore excursions offerings put together through the collaboration of the Carnival Cruise Line tour operations team and numerous existing and new tour operators in the region. “We were very proud to show FCCA Platinum Members the result of our work with the Dominican Republic

22 Cruising Magazine • Third Quarter 2015

“…it gives Platinum Members a real vantage point in knowing what the lines are looking for and how to appeal to them.” Federico Gonzalez-Denton, AVP, Government Relations, Latin America and the Caribbean, Royal Caribbean Cruises Ltd. government and community of Puerto Plata alongside our JV partner to welcome cruise guests to a new and exciting cruise destination destined to become a passenger-favorite for a long time to come,” told David Candib, vice president, development & operations, Carnival Corporation. That night’s farewell dinner event completed the day’s balance of work and play. Members and executives could close deals from earlier meetings or chat about their fun on tours while enjoying Dominican delicacies. The Dominican Republic Ministry of Tourism pulled out all the stops to leave a lasting impression and display their vivacious culture, complete with festive dances and fire twirling. The final day for some and last tour

for others gave members and executives a chance to fly home or experience Cayo Arena “Paradise Island” and the historical site of La Isabela, where they could take in the destination’s rich history or dip into the crystal-clear water. A final breakfast followed the next morning, and the eggs came with a side of talks ranging from meeting topics to the desire to stay longer. This showed one of the FCCA’s greatest resources and why it offers events like these—to forge relationships between the members and executives that lead to business and understanding. Of course, this was only possible through the Dominican Republic’s hard work and generous provisions. These efforts set the stage for many to improve their cruise tourism business, and Puerto Plata’s beautiful land, wealth of destination products and hospitable people showed cruise executives why Amber Cove will be a prominent cruise destination.


By land or by sea.

DOMINICAN REPUBLIC HAS IT ALL


An like nowhere else. Atlantis holds a lifetime of spectacular memories. At Dolphin Cay get up close with playful dolphins and friendly sea lions. Aquaventure is one of the largest and most thrilling water parks in the world. And continue the rush at Atlantis Casino. Learn more about our programs on our cruise partners’ websites: Carnival Cruise Lines, Disney Cruise Lines, MSC Cruise Lines, Norwegian Cruise Lines or Royal Caribbean International. To begin offering Atlantis Excursions through your cruise line, please contact PID-discoveratlantisoperations@atlantisparadise.com. Atlantis. There’s no such thing as too much amazing.

AQUAVENTURE

DOLPHIN CAY


Cozumel and Mexico on Display at FCCA Conference & Trade Show

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or more than 20 years, the FCCA Conference & Trade Show has showcased the host destination— its culture, gastronomy, wealth of offerings and ability to orchestrate an event and cater to all kinds of guests. Cozumel and the entire country certainly have plenty to highlight to the influential audience of tourism stakeholders and cruise executives. One of the main things on display is the dedication to cruise tourism that led to Cozumel hosting the event for the second time, the same dedication that regained the lost cruise calls from a downturn in 2012 and 2013. Roberto Borge Angulo, governor of Quanta Roo, spearheaded this resur26 Cruising Magazine • Third Quarter 2015

gence by holding a meeting between all Mexican governors along with the FCCA and Member Line executives. Taking place in Mazatlan, which had just lost its cruise calls, the meeting was symbolic. It showed Mazatlan’s safety—and the undertaken security efforts—first-hand, but it also transmitted the message that Mexico wanted to regain the lost ships by any means necessary.

Yet the most important part was moving past the talk and into action. Many Mexican states utilized the information communicated to them, constantly developing and improving destination products to custom-fit the cruise lines’ needs and requests.

President Enrique Peña Nieto and his administration then engaged a positive, proactive, countrywide approach. Under the direction of Claudia Ruiz Massieu Salinas, secretary of tourism, the lines of communication were opened between the cruise industry and Mexico’s various departments—

These results were seen almost immediately, with FCCA Member Lines sending more than one million additional passengers to Mexico—a 25 percent increase—between 2013 and 2014. Plus states and/or ports that fully committed to action by becoming Platinum Members headlined this growth,

including tourism, immigration and transportation—along with all of its port authorities.


accounting for more than 960,000 of the passenger arrival difference. Of course, this is not the only reason that Cozumel will receive over 3 million passengers this year from FCCA Member Lines, with Mexico seeing over 5.5 million overall. Much of the rich culture, UNESCO-designated gastronomy, diverse destination product and developed infrastructure making these numbers possible are in the limelight at the FCCA Conference & Trade Show. Social functions planned by Cozumel and its partnership with the government and local businesses will display its exciting setting, activities and WOW factor through some of the same experiences and venues that cruise passengers see and do. “The FCCA appreciates Cozumel’s efforts and commitment to making the 22nd annual FCCA Conference & Trade Shows one of the best events yet,” said Michele Paige, president,

FCCA. “It has pulled out all the stops to woo the cruise executives and attendees, allowing all to see the offerings of and dedication to cruise tourism that has led it to resurging as one of the world’s leading cruise destinations.” Plus Cozumel will display the third Puerta Maya berth, which Carnival Corporation will inaugurate this winter. And Costa Maya is actualizing the event’s opportunities by bringing executives to a quick post-conference familiarization trip to see its latest developments, including a major new attraction, the Lost Mayan Kingdom water park.

“We are thrilled to bring the FCCA’s 22nd Conference and Trade Show to Cozumel to showcase what that the city and country offer, as well as why and how they have become one of the top cruising destinations,” told Micky Arison, chairman of Carnival Corporation and the FCCA. In all, the FCCA Conference & Trade Show will create the perfect forum for exchanging information, sharing ideas, forging relationships and learning how to increase cruise tourism from the knowledge and relationships, along with the lessons from Mexico’s success story. Third Quarter 2015 • Cruising Magazine 27


A TAle of Two PorTs As Carnival Corporation completes two exciting projects—its new Amber Cove port in the Dominican Republic and a third berth at its pier in Cozumel—it shows how networking at industry conferences leads to progress and prosperity. By David Candib, Vice President, Development & Operations, Carnival Corporation & plc

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s we embark on the completion and opening of two critical projects in the Caribbean region, Amber Cove in the Dominican Republic and expansion of Puerta Maya in Cozumel, it’s a great time to take a step back and reflect upon the milestones achieved along the way.

The combination of these two projects amount to approximately $110 million in capital expenditure and represent many years of collaboration with our industry partners, governments and teams internally. With 34 percent of cruise guests sailing on Caribbean cruises, the region represents the largest market for us (and the industry) and is larger than the next two closest regions combined. Clearly, the Caribbean is extremely important to our business, and its popularity for cruising continues to affirm our deep commitment to the region. 28 Cruising Magazine • Third Quarter 2015

As we look at our pier development of adding a third berth at Puerta Maya, Cozumel—which has the distinction of being one of the cruise industry’s top two transit ports worldwide—it signifies that we not only need to invest in new and exciting destinations, but also find ways for mature and successful destinations to continue to grow or enhance the guest experience. This October signals a decade since Hurricane Wilma devastated the island of Cozumel and our port Puerta Maya. Given the very challenging scope and sequencing of construction of a new port and removal of the existing pier’s debris, we were not able to reopen the port until October 2008. Although we incorporated the design of the new pier in its reconstruction back in 2005, we were only able to make the business case for an additional berth and initiate the work in the last two years.

Since reopening of Puerta Maya in 2008, we have learned that Cozumel, as mature a destination there is, possesses the key attributes warranting such a large direct capital expenditure and our long-term commitment. First and most importantly, it remains a very safe and secure destination, while also maintaining its position as one of the favorite destinations among our guests and crew. We extend a heartfelt thanks to those we have worked with at all levels of government, in the local community and other key stakeholders for ensuring that cruising and tourism have remained a strategic focus of the destination. Without the ability to consistently ensure the safety of our guests and crew, a destination risks the possibility of reduced or even a complete loss of calls, regardless of how great the landside and tour offerings may be.


A delegation from Carnival Corporation led by Arnold Donald, President and CEO meeting with Cozumel's mayor Fredy Marrufo Martín while visiting Puerta Maya.

In addition, we found that after the opening of our pier in 2008, with the industry new builds and ship sizes growing, Cozumel actually witnessed a “reduction” in available berths. This reduction of berths came about due to the existing marine infrastructure. In the past, two of the three piers in Cozumel were able to accommodate three ships alongside. However, because the size of some cruise ships has grown, two of the three piers can really only generally accommodate two ships alongside today. This meant that certain cruise lines, including some of our own, were faced with lack of available berths in the winter season and had to plan alternate itineraries. With our project at Puerta Maya almost complete, Cozumel can now offer additional capacity to the industry for the first time in many years. In turn, more cruise ship guests bring additional shoreside opportunities to take advantage of. Cozumel’s government and tourism businesses, with year-round cruise business most others envy, can work with the industry on exploring ways to continue making the destination highly popular among guests and crew. As the saying goes, we put our money where our mouth is, but it’s now also a time where those locally can

evaluate and explore new business opportunities or expand current operations not only for the hopeful growth in calls, but also from Cozumel’s many repeat guests. One way for those already in the cruise industry, or wishing to be part of it, to gain additional insight and present opportunities is by participating in conferences and events, such as the FCCA annual conference. The sessions provide entrepreneurs and businesses with direct access to decision makers in the industry. The session workshops and one-on-one meetings provide excellent avenues to seek insight for discussing ideas and opportunities for additional collaboration. It is safe to say you will not find a cruise line executive who will not be interested in learning about activities or experiences that can either further distinguish and enhance a destination or provide a new means for increasing revenue. This is a great lead into a discussion on the opening of Amber Cove on the north coast of the Dominican Republic. A joint venture project with the Rannik family of Grupo B&R, Amber Cove represents our single largest port development project to date, which continues our philosophy of providing our portfo-

lio of 10 cruise brands new and exciting itineraries and deployment options. Amber Cove will be featured on continuous itineraries in the cruise industry for the first time in over 25 years, and the enthusiasm is building within the travel trade and cruise industry. Perfectly nestled in an idyllic bay with the backdrop and breathtaking views of the mountainous region, Amber Cove will surely capture the imagination of all visitors. We have had an interest in calling on the Puerto Plata region since the late 1990s, evaluating a variety of projects over the years. Finally at the 2010 FCCA annual conference held in Santo Domingo, we were introduced to the Rannik family. This first meeting is another great example of why attending various conferences and industry events offers business opportunities. As a completely new destination, the challenges and steps involved in Amber Cove’s development varied significantly from that of our expansion efforts in Puerta Maya. While Puerto Plata had existing tourism infrastructure in place, this was geared towards hotel guests at all-inclusive properties. This meant that we needed to work with government and local community to adapt and

Third Quarter 2015 • Cruising Magazine 29


enhance certain elements of the destination and focus on developing experiences that would be popular with our guests. For example, the historic city center and grand malecon of Puerto Plata have not been a highlight or main feature for many hotel guests. That is not the case for cruise guests exploring the destination in an approximate eight-hour window, a good number of who enjoy making their way around and exploring the city center. This required evaluating road and infrastructure projects to ease congestion heading in and out of the busy city (partially accomplished by expanding the highway to four lanes) while beautifying and enhancing the historical town square. Consideration was also given to ways to enhance the experience by linking the historical fort, malecon and town square, creating an experience unto itself. The improvements and expected flow of cruise guests to the town areas will surely serve as a boon to businesses and attract entrepreneurs to open new businesses catering to tourism. As the town of Puerto Plata grows into a destination unto itself, we are likely to see ripple effects within the economy, as it is likely that the town will soon attract hotel guests staying in Puerto Plata and the surrounding cities as a new option. Two great examples of working with our industry partners and organizations like the FCCA are evidenced by the taxi drivers and tour guides. The Dominican Republic Tourism Ministry has committed to utilizing FCCA’s Taxi Pride training program for taxi drivers in Puerto Plata, which will educate the taxi drivers on what to expect when cruise guests arrive. This is critical, as many in our industry will tell you that taxi drivers are ambassadors to your destination. After all, many times they are the first and last local people who cruise guests encounter. Most often, ensuring a guest’s seamless and enjoy30 Cruising Magazine • Third Quarter 2015

FCCA Platinum Conference attendees getting an exclusive tour of Amber Cove while in Puerto Plata this past June.

able experience with a taxi ride will leave a good impression of the destination. Additionally, the tourism ministry has committed to working with Aquila Cruise Excellence, an FCCA Platinum Member and partner with great experience and specialized programs on training tour guides, which will also be a critical component of guest experiences in Puerto Plata.

is destined to become a favorite of all who visit. Our ability to open a port within five years of our first meeting has only been made possible by having a government (including two different administrations) and local community embrace the project and its potential to have a far-reaching impact on the economy and the lives of local people.

Mico Cascais, Erika Tache and their team at Carnival Cruise Line have done an excellent job working with both existing and new tour operators to ensure amazing and diverse shore excursion offerings. In fact, they have said that Amber Cove will feature one of the most diverse set of tour options found in the Caribbean—and that’s even before the arrival of the first ship!

The continued growth and success of our industry in the Caribbean region will count heavily upon continued support from governments and local communities. While our doors are always open, we have found that the many industry conferences and trade events provide unique ways to collaborate together not only to discuss key issues at hand, but also provide avenues for business development.

As we have said before, Amber Cove is not the destination; rather, it serves as the gateway to the beautiful Amber Coast and its plentiful sites and activities. There is so much to offer already, and the potential is there for operators and entrepreneurs to capitalize on what

After all, both ensuring new and exciting destinations are developed and focusing on existing destination enhancements and experiences will continue to make the Caribbean the industry’s most popular region and provide countless benefits to many.


Working Together for Future Success in the Caribbean By Andy Stuart, President and Chief Operating Officer, Norwegian Cruise Line

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ext year will mark Norwegian Cruise Line’s 50th anniversary. This is an exciting time as we celebrate the accomplishments that have led up to our golden anniversary. At the same time, we are keeping an eye toward our bright future. In 2016, Norwegian will launch new itineraries that highlight incredible ports throughout Asia, Australia and New Zealand.

While Norwegian is thrilled to expand to more ports throughout the world, our dedication to Caribbean cruising continues unabated. The stories of both Norwegian and Caribbean cruising will always be intertwined. The launch of Norwegian Caribbean Lines in 1966 coincided with the company becoming the first cruise line to offer weekly departures from Miami to the Caribbean. We were also the first cruise line to offer a private island experience with the purchase of Great Stirrup Cay in the Bahamas in 1977. And in 2006, 34 Cruising Magazine • Third Quarter 2015

Norwegian was the first cruise line to homeport in New Orleans postHurricane Katrina. Today, 41 percent of our deployment is in the Caribbean. And in 2016, that number will increase to 44 percent, further strengthening the fact that Norwegian and Caribbean cruising continues to be synonymous. The number of destinations that cruise lines reach is higher than ever before, with FCCA and/or CLIA Member Lines anchoring at nearly 1,000 ports around the world. Many are seeing double-digit growth in annual capacity. In the leisure travel market, the cruise industry holds the distinction of being the fastest-growing category. Although wonderful news for the industry as a whole, it is essential that all relevant parties invest in the total Caribbean experience to guarantee that this vital region remains a leading cruise destination long into the future. While the region today is still the market leader, progress is always necessary to prevent losing capacity to other regions.

The Caribbean has much to offer. Its advantageous location, diversity of destinations, natural beauty and welcoming residents are difficult to match. Recent statistics emphasize that the Caribbean still has a strong foothold within the cruise industry and projected growth is anticipated in coming years. For 2015, tourism officials have predicted an increase of six percent above 2014 overall arrival numbers (26.3 million island visitors). That comes on a more than five-percent increase for 2014 reported by the Caribbean Tourism Organization (CTO). The cruise industry would not have had such success in the Caribbean without the dedication of our industry partners who created and still maintain activities and properties that continue to entice guests to the region. The future of not only Norwegian’s business in the Caribbean, but also of every other cruise line, depends on fostering and preserving strong industry-wide partnerships. And a 2012 study by Business


Research and Economic Advisors found that cruise-related expenditures from both passengers and crewmembers created more than 45,000 jobs for local residents, generating over $728 million in wages. The simple truth is that we all need each other to prosper and to continue working toward a successful future. Our travel partners play a very important role in connecting clients to our Caribbean vacations, but we need to differentiate effectively between the destinations. If locations are all perceived as the same, then we will struggle to keep guests coming back and still be excited about the experience. The more personality a destination has, the easier it is to sell. Travel agents can help expand on the differences between the islands and the experiences, so product knowledge is absolutely vital. Reinvestment is crucial to remaining competitive in the global market. Advances in technology and increased accessibility have helped the cruise industry expand worldwide. Places once considered too remote are now seen by the public as exotic, once-in-alifetime vacations. So in order for the Caribbean market to remain viable, tour operators and cruise lines need to adapt, evolve and reinvest. Starting in 2012, Norwegian invested millions of dollars in Great Stirrup Cay in The Bahamas to preserve the 250acre island and enhance the guest experience. Updates included nature trails, new dining opportunities and a new winding river. And this year, we will further build upon the guest experience with the introduction of an exclusive lagoon, zip lining and an upgraded kids’ beach area. In 2016 we look forward to opening our newest destination Harvest Caye off the southern coast of Belize. This 75-acre eco-paradise will provide our guests with activities and attractions that will enhance their time in the country.

Although we are expanding deployment offerings to other parts of the world, we will continue to offer convenient Caribbean sailings from eight U.S. ports, three of which are in Florida. In fact, our two newest ships, Norwegian Getaway and Norwegian Escape—sailing this November—will offer guests year-round Eastern/Western Caribbean itineraries from Miami. Our most awarded ship, Norwegian Epic, is also returning to the Caribbean, starting in the fall of 2016 when she will call Port Canaveral, Florida home. As she sails to the Western Caribbean, guests will enjoy more than 20 delicious dining options and an assortment of award-winning entertainment. . Ship innovations are a successful strategy to generate demand and promote Caribbean ports. Setting sail from Miami this November, Norwegian Escape has already received an enthusiastic response from the public. As our largest and most innovative ship todate, we are excited for guests to enjoy her many amenities. And what could be more Caribbean than Jimmy Buffett’s 5 O’Clock Somewhere Bar and also Margaritaville—for the first time at sea? Broadway hits, the largest ropes course at sea and a quarter-mile wraparound oceanfront promenade called The Waterfront are just several of

Norwegian Escape’s experiences that will lure people to the Caribbean. We have also partnered with famed wildlife artist, Caribbean resident and ocean conservationist Guy Harvey for Norwegian Escape. In addition to providing the stunning artwork on the hull of the ship, Dr. Harvey’s organization, The Guy Harvey Ocean Foundation, produced documentaries that will be shown in ship staterooms to educate guests on how they can assist with marine conservation. Without vibrant marine life, thriving reefs and healthy island ecosystems, the Caribbean will cease to be a leader in the cruise industry. We all must adapt best business practices to ensure the habitats on which our companies depend continue to flourish. We must also educate guests on how they can help preserve the spectacular destinations of the Caribbean for generations to come. The cruise lines’ commitment to the region is unwavering. With the Caribbean region’s own continued reinvestment and evolution of their beautiful islands and ports, it will remain one of the most attractive cruise destinations in the world for first-time and repeat guests alike. Working together, we can keep the cruise industry in the Caribbean on course for a bright future. Third Quarter 2015 • Cruising Magazine 35


HOUSTON: WHERE YOUR JOURNEY BEGINS‌ Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round. The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including a stress-free embarkation process and easy access to two airports — George Bush Intercontinental (IAH) and William P. Hobby (HOU). Visit portofhouston.com/cruise for information on the cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.

Port of Houston Authority Bayport B ayport C Cruise ruise T Terminal erm minal | Pasadena, Pasadena, Texas Te Texas


Disney Cruise Line Delivers New Vacation Experiences at Sea By Karl L. Holz, President, Disney Cruise Line

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o attract more cruisers and surpass their expectations every time they sail with us, the cruise line industry must continue to add fresh and innovative shipboard experiences. With the extraordinary growth of the industry in recent years, we have seen tremendous leaps in technology, entertainment and dining. Our guests not only desire but expect even more advancements and conveniences during their vacations at sea. They also expect value and an experience that is free of hassles. At Disney Cruise Line, we are continually looking for ways to deliver new vacation experiences to families and are committed to investing in our fleet. In recent years, not only have we added capacity with the launch of the Disney

38 Cruising Magazine • Third Quarter 2015

Dream in 2011 and the Disney Fantasy in 2012, but we are continuously “reimagining” elements across our entire fleet. We work closely with our partners from across the Disney organization to leverage the stories, brands and characters that are so cherished by our guests, bringing them to life aboard Disney Cruise Line. This October, we are embarking on our latest round of ship enhancements aboard the Disney Dream. During this dry dock, we will add two new interactive youth areas – one themed to Star Wars and another to the Disney Infinity action-adventure video game. Children will soon be transported to a far-away galaxy via Star Wars: Millennium Falcon, a Force-filled play

area inspired by the spacecraft from the legendary saga. Upon entering the spaceship, kids will join the Rebel Alliance in the epic battle of good versus evil by assisting with the navigation of this powerful space vehicle. Sitting in the cockpit, children can pilot the spaceship through hyperspace and trigger lightspeed jumps to different locations around the galaxy. This new attraction will be located in Disney Dream’s Oceaneer Club, the same space where we will also debut the high-tech Disney Infinity interactive attraction. In the Disney Infinity area, children can experience a whole new way of playing together with exciting virtual experiences and immersive activities. Customized, on-screen adventures will bring to life characters


and stories from across The Walt Disney Company. Another example of our commitment to Disney “synergy” is the addition of a new sweet shop for families on the Disney Dream. Vanellope’s Sweets and Treats will satisfy the sweet tooth of cruisers of all ages, and its appearance will resemble the whimsical candy land of the Sugar Rush race car game from the film “Wreck-It Ralph.” The shop will offer handmade gelato and ice cream, an assortment of candy, and delectable novelty treats for purchase. New to Deck 11, the smell of freshly baked waffle cones and candy will linger from the specialty store’s two entrances. The sweet shop’s décor will feature nods to the film, including a race track and checkerboard patterned floor, gas pump-style gumball dispensers, Vanellope’s race car and King Candy’s throne. Our magical makeover salon – Bibbidi Bobbidi Boutique – will also be added to the ship during dry dock. Coming to Deck 5 midship, this salon will bring to life the storybook fantasies of young guests with pixie-dusted and piratethemed makeovers, offering aspiring princesses and adventurers ages three to 12 the chance to transform into royalty with the help of a fairy godmotherin-training. On pirate party night this boutique becomes The Pirates League where swashbuckling pirates of all ages will have the opportunity to unleash their “Inner Buccaneer.” Disney Cruise Line also remains focused on introducing new adult vacation experiences as well. Among the enhancements being made to the Disney Dream will be the addition of a new water feature, Satellite Falls, an adult-exclusive feature on Deck 13. This circular splash pool, with benches and a gently falling rain

curtain, will provide cool comfort for guests. They’ll soak up the sun in loungers and relax in the shade under a canopy.

Top Photograph: Kids in Disney’s Oceaneer Club will be transported to a faraway galaxy at Star Wars: Millennium Falcon, a Force-filled play area inspired by the spacecraft from the legendary saga. They can express their creativity through Star Wars-themed crafts, games and activities, watch episodes from the

This wave of enhancements to the Disney Dream debuts on the Oct. 26 four-night voyage from Port Canaveral to the Bahamas and Disney’s private island, Castaway Cay. The Disney Dream will continue to sail three- and four-night cruises from Port Canaveral to the Bahamas throughout 2015 and into 2016.

new Disney XD animated series, “Star Wars Rebels,” on a large screen or virtually join the rebellion at gaming stations featuring the series’ action-packed adventures. This new space on the Disney Dream debuts on the Oct. 26 four-night voyage from Port Canaveral to the Bahamas. (Artist Concept) Bottom Photograph: Vanellope's Sweets and Treats will satisfy the sweet tooth of cruisers of all ages, with handmade gelato and ice cream, an assortment of candy, and delectable novelty treats for purchase. Resembling the whimsical candy land of the Sugar Rush race car game in “Wreck-It Ralph,” the sweet shop’s décor

At Disney Cruise Line, we are always striving to bring new and exciting elements to our ships, whether it’s fresh stage shows, entertainment, dining or merchandise.

features nods to the film, including a race track and checkerboard patterned floor, gas pump-style gumball dispensers, Vanellope’s race car and King Candy’s throne. This new space on the Disney Dream debuts on the Oct. 26 four-night voyage from Port Canaveral to the Bahamas. (Artist Concept)

Third Quarter 2015 • Cruising Magazine 39


Cruise Industry Taking Steps Towards Smaller Environmental Footprint

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he cruise industry recently made some large announcements benefiting the environment. A batch of vessels will start using Liquefied Natural Gas—the world’s cleanest-burning fossil fuel—to sail the world’s seas and generate power in port, pioneering a new era in sustainable fuels and significantly reducing emissions. Plus a partnership to support The Nature Conservancy resulted in building new coral nurseries in the Caribbean; transplanting 20,000 corals in the Bahamas and U.S. Virgin Islands; and installing new pilot reef enhancement structures to provide greater habitat for fish and a potential area for future coral growth in Grenada’s Grenville Bay. But these announcements are just one pixel in the industry’s big picture to reduce its environmental footprint. Below are some steps the industry has taken towards a more sustainable future. 40 Cruising Magazine • Third Quarter 2015

The fCCA’s, Member lines’ and Cruise Industry’s Commitment to the environment The cruise industry constantly demonstrates its dedication to protecting the environment, with policies and best practices that regularly exceed regulations and demonstrate social responsibilities. Here are some ways the industry and FCCA/CLIA Member Lines raise the bar on environmental stewardship: Waste Management Recognizing that waste management is fundamental to protecting the environment, FCCA/CLIA Member Lines enacted the Waste Management Policy—adopted by the CLIA Board of Directors and reviewed annually by Member Line CEOs and periodically by environmental committee meetings consisting of officers and crew to assess practices and discuss improvements—to meet or exceed legal requirements.


All sewage must be treated to international, regional, national and local standards prior to any discharge, and the industry’s waste management policies exceed legal requirements. FCCA/CLIA Member Lines may not discharge untreated sewage anytime or anywhere. Member Lines have a zero discharge policy for trash, with crew following strict waste management plans and comprehensive training programs that drive the safe and hygienic collection, minimization separation, and processing of wastes onboard and offloads to approved shoreside waste vendors. Member Lines also promote recycling and waste minimization by passengers and crew through announcements and informational videos and pamphlets, leading to 800,000 tons recycled each year by cruise lines and the average cruise passenger producing upwards of 70 percent less garbage. Air Quality Protection Over the last decade, the cruise industry has invested significantly in new technologies that help reduce air emissions, including: • Exhaust gas scrubbers • Diesel electric engines and more efficient engines • Alternative fuel • Shore-based power to shut off engines when docked • Variable ship speeds Improving Fuel Efficiency and Lowering Energy Consumption Better fuel efficiency represents a win-win for cruise lines, with lower costs and environmental impact. Member Lines have extensively invested in developments to improve fuel efficiency, along with retiring older ships from the fleet, meaning a reduction in air emissions. Lines have also lowered energy consumption by using heat exchangers that recycle hot water to heat passenger cabins, installing special window tinting to keep passageways cooler while using less air conditioning, and switching to low-energy LED lights, with lighting on newer ships accounting for only about 10 percent of power consumed—an improvement of nearly 20 percent. Other initiatives include: • Ecological hull coatings, with new paints and varnishes estimated to reduce fuel consumption by as much as five percent • Propulsion and hull design optimization • Solar panels that provide emission-free energy available on some ships • Testing of other alternative/renewable forms of energy (e.g. wind) • Water used to cool engines also utilized in evaporators to distill fresh water for the air conditioning system • Water desalination plants and water use minimization

(low-flow showers and faucets and vacuum toilets) • High-efficiency appliances and heating, ventilation and air conditioning systems • Automatic lighting and air conditioning control systems Cleaner Water and Planet The advanced wastewater treatment systems pioneered by cruise lines produce cleaner water than most wastewater treatment facilities in U.S. coastal cities. Many cruise lines employ practices and procedures substantially more protective of the environment than required by law. Team Effort Recognizing that environmental stewardship’s significance also applies to passenger and crew, the cruise industry actively encourages their assistance through videos and numerous onboard resource conservation programs and recycling options. Checks and Balances Vessels regularly independently monitor their daily water consumption and other environmental performance measures, and Member Lines have senior-level staff responsible for training crewmembers in environmental programs and implementing required environmental practices onboard. Though Member Lines pride themselves in establishing best practices that exceed standards, they must at least comply with international standards set forth in the International Convention for the Prevention of Pollution from Ships (MARPOL), the main international convention covering prevention of pollution of the marine environment by all oceangoing ships, and the International Safety Management (ISM) Code, which monitors and audits practices for environmental standards. Member Lines also work closely with the International Maritime Organization (IMO) to develop sound environmental practices; support the IMO’s Energy Efficiency Design Index, which requires a 30 percent reduction in ships’ CO2 emissions by 2025; and meet or exceed international and national standards for sulfur emissions within Emissions Control Areas (ECA) and worldwide. In U.S. Waters, the Environmental Protection Agency and U.S. Coast Guard regulate and enforce rigorous requirements on air, water, power, and waste, including provisions of the U.S. Clean Water Act and North America ECA. For more information about environmental practices, policies or regulations, please visit www.cruising.org or www.cruiseforward.org, or contact Bud Darr, SVP, Technical and Regulatory Affairs, Cruise Lines International Association. Third Quarter 2015 • Cruising Magazine 41


Explore More Business at Florida’s Fastest Growing Cruise Port

Port Canaveral’s easy accessible Central Florida Location, closest port to Orlando and its 61 million annual visitors, helps our homeported ships book more sailings and en njjoy 100+ percent capacities. Nearby Kennedy Space Center, abundant wildliffe eco tours, and reasonable beach side accommodations are added incentives that bring cruise lovers here. Discover more reasons we’re Florida’s fastest growing cruise port, building new cruise terminals yearly. Our Brand new “Smart” Cruise T Ter erminal 1 opened December 2014. Explore the business opportunities by contacting Cruise Business Development at 321-783-7831 ext. 251.


If you believe your company and products meet these criteria, you might be one step closer to doing business with the cruise industry. Of course you probably also want to know what products cruise lines need.

FCCA Sourcing Committee Looking to Source Business at the FCCA Conference & Trade Show and Beyond

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id you know the FCCA recently redoubled its efforts to enhance cruise lines’ purchasing from local suppliers in the Caribbean and Latin America? Under the direction of Michael Jones—vice president of supply chain for Royal Caribbean Cruises Limited and chairman of the FCCA Sourcing Committee—the FCCA and its Member Lines have further opened the lines of communications to achieve long-term partnership with local suppliers.

Building strong partnerships with the supplier base is important to the cruise industry, as their success depends on this. Of course, strong partnerships require time, patience, understanding and trust to develop; this takes a longterm commitment to service, along with hard work, dedication, perseverance and a strong desire to do business in this sector. These are the qualities and partnership instilled by the FCCA Sourcing 44 Cruising Magazine • Third Quarter 2015

Program. Obviously it informs the cruise lines about the program participants and their products, but it also helps these participants understand the unique facets of the cruise industry and how they relate to supply chain. Cruise lines operate year-round, so suppliers may be required to deliver products on the weekends and public holidays, and perishable items must last cruises’ duration. Additionally, there are occasionally last-minute addon orders by the vessel, and lines generally purchase directly for volume to keep costs down, ensure consistent supply and maintain uniformity throughout a fleet. The cruise business is also market-driven, with its success directly linked with its ability to provide the goods and services that the market demands. Cruise lines discovered this successful formula long ago, and companies seeking business in this arena must learn to position their products to meet the market needs and cruise line requirements.

While many more items are sourced from the Caribbean and Latin America, the below items are the most requested and needed by a cruise vessel in its ports of call. Food Products Produce; fruit; herbs and spices; groceries (sugar, salt, flour, oil); dairy products (fresh milk, yogurt, cottage cheese, ice cream); seafood/shellfish; bakery items; and sandwich bread, rolls, etc. Beverages Fruit juices, water and soda Bar Liquor, beer and wine Plus food and beverage departments are making great efforts to develop new menus and sample different products, and options reflecting local cuisine have proven popular. So if you think you can take the next step to source business with the cruise industry, Michael Jones is on hand at the FCCA Conference & Trade Show, along with Vina Adams, procurement manager of food and beverage for Royal Caribbean Cruises Limited. They will be happy to discuss the program in further detail, or you can learn more about it by visiting the FCCA website (www.F-CCA.com) or contacting Adam Ceserano (Adam@f-cca.com or 954-441-8881).


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Award-Winning Escapes Made Easy in Martinique

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artinique’s visitor charms have long earned various accolades. This is the home of the world’s only AOC rhums, a designation worthy of the title, “Rum Capital of The World.” Awards recognizing The Isle of Flowers as the “Top Caribbean Island for Delectable Dining” (Caribbean Travel + Life) and “Best Caribbean Destination” (About.com) also grace the island’s trophy case.

In recent months, though, Martinique has been celebrated like never before, receiving an avalanche of honors in recognition of its ever-improving tourism product and legendary hospitality. Awards earned in the past year alone include: • Ranked #1 Must-Visit Place in the Caribbean in 2015 (Caribbean Journal) • Ranked in the Top 5 of Best Romantic Islands in the Caribbean for 2015 (USA Today) 46 Cruising Magazine • Third Quarter 2015

• Named 2015 Best Caribbean Island for Romance (Business Insider)

experience when calling at Fort-de-France during the 2015-2016 cruise season.

• Martinique’s Club Med Buccaneer’s Creek Ranked Among ‘Best Hotels For 2015’ (U.S. News & World Report)

Centrally located in the Eastern Caribbean between St. Lucia and Dominica, Martinique still epitomizes the distinctly French aesthetic that earned its former capital city, SaintPierre, the moniker The Paris of the West Indies in the late-1800s. In its style, inventive cuisine, trendy boutiques, seaside beauty and joie de vivre, no destination in the Caribbean better espouses French Riviera chic. At the same time, Martinique’s deeply rooted authentic Creole, African and Indian influences offer rich cultural discoveries not found anywhere else.

Also notable: the 115 TripAdvisor Certificate of Excellence Awards won by various hotels, restaurants, tour operators, and attractions all over Martinique. Awarded in recognition of outstanding service and hospitality, TripAdvisor Certificates of Excellence are determined by independent and impartial user reviews posted on TripAdvisor.com, the world’s largest travel website with more than 200 million unique visitors per-month. In this way, these awards, as much as anything else, validate the exceptional quality of the Martinique tourism product. Cruise visitors to Martinique, in particular, can expect an award-worthy

Cruise passengers get a sense of Martinique’s dynamism immediately upon coming ashore in Fort-deFrance and entering the Martinique Cruise Village. Initially launched for the 2013-2014


cruise season, The Cruise Village provides a vibrant and colorful welcome to The Isle of Flowers. In it, cruise guests are met with English-speaking vendors accepting U.S. dollars and selling all types of local arts, crafts, jewelry, skin care products, perfumes, designer accessories and souvenirs. Helpful and informative guides are also on hand offering tips on what to see, do, taste, and experience during port calls in Fort-de-France.

Audio is available in a choice of English, French, Spanish, and Italian, with additional languages to be added in the coming months. For those interested in eschewing the urban charms of the city in favor of a more resort-like experience, the quaint seaside enclave of Trois-Ilets is an award unto itself. Lying across the Bay of Fort-de-France a quick 15-minute ferry ride away, the Point du Bout section of Trois-Ilets entices with a fine collection of boutique shops, cafes, bars and hotels offering faint echoes of St. Tropez.

For entertainment, The Cruise Village features live music with Creole dance performances at regular intervals. Tastings of Martinique’s legendary rhum agricole brands are also on offer.

Shopping adventures in downtown Fortde-France and Trois-Ilets are also easier on the wallet these days as the U.S. dollar continues to remain strong versus the euro on global currency markets. This ensures that American travel budgets will extend further in Martinique than at any time in the past decade.

The Cruise Village is located right at the entrance to the Pointe Simon Cruise Terminal, making it impossible to miss for passengers disembarking there. History buffs arriving in Martinique by cruise ship will also revel in the many important sites and attractions scattered about the downtown Fort-deFrance area, all within a short distance of the twin cruise ports at Pointe Simon and Tourelles. The St. Louis Cathedral and the Schoelcher Library, two master works of architecture designed by Henri Picq, a contemporary of Gustave Eiffel, in the 1800s; the vaunted Fort St. Louis, reopened just last summer for the first time since 9/11; La Savane; the 100 year-old Palais de Justice and so much more, all located within a few blocks of each other.

Previous page: Grande Anse des Salines, photo by Luc Olivier

Anyone keen on cruising to Martinique during the 2015-2016 cruise season will be rewarded with more choices than ever before as well. Every major North American cruise line includes stops in Fort-de-France during the coming year, with a record 22 ships making their first-ever port calls in Fort-de-France.

Top: Habitation Clément's rum, photo by Luc Olivier Middle: Fort-de-France Ancienne Mairie, photo by Antoine Omere Bottom: Rocher du Diamant, photo by Dclik

It all adds up to an unparalleled cruise travel experience with rewards-aplenty in the most awarded island in the Caribbean.

Recently, the City of Fort-de-France launched self-guided audio tour maps, making it easier for travelers to discover and enjoy these historic attractions. Available for rent through The Fort-deFrance Tourism Office, the new maps are equipped with audio pens that enable visitors to hear details on featured attractions simply by pointing the pens on the attractions on the map. Third Quarter 2015 • Cruising Magazine 47


Membership Has Its Privileges: Bonaire Champions FCCA Platinum Membership By Tourism Corporation Bonaire

L

ike most Caribbean islands, Bonaire’s economy is heavily sustained by the tourism sector. Over the years, cruise tourism was deemed a viable option to increase tourists’ arrivals and revenue to the island. To support this economic growth opportunity, it was crucial to analyze and understand the needs of the cruise industry in order to ensure growth and sustainability of Bonaire’s cruise tourism product. The recent partnership with the Florida-Caribbean Cruise Association (FCCA) proved to be fruitful, as it helped in identifying the cruise sector opportunities, generating action plans to enhance the destination and challenging the level of customer service offered by Bonaire’s private sector. In 2012, Bonaire’s average number of cruise ship passengers was approximately 150,000. In 2013, Bonaire joined the ranks of other Caribbean islands and became an FCCA Platinum Member with the objective to gradually increase that number. Using its membership proactively, Tourism Corporation Bonaire (TCB) 48 Cruising Magazine • Third Quarter 2015

has built a solid reputation for its cruise tourism product. Its representatives have attended many FCCA-affiliated events that benefit its members; participated in trade shows and conferences, including the PAMAC Cruise Summit, Cruise Shipping Miami and Platinum Member events organized to help develop business, relationships and understanding between members and Member Lines. As a result of TCB’s continued presence at these events and high profile among cruise line executives, Bonaire managed to increase its market visibility. The 2013/2014 season brought 170,000 cruise ship passengers to Port Kralendijk, and the forecast for the 2014/2015 season was approximately 185,000 passengers. In January 2015, Bonaire welcomed Carnival Cruise Line’s Carnival Liberty, marking the first time the cruise line had called Bonaire. Furthermore, Bonaire will be added to the itineraries of Pullmantur Cruises in September 2015, and Norwegian Cruise Line will include Bonaire in its itineraries for the first time beginning in November 2015.

By the end of 2015, Bonaire could see an influx of 250,000 cruise. Consequently, Bonaire is also anticipating a boost in its cruise tourism for the 2016 calendar year and forecasting the arrival of 400,000 cruise ship passengers. It will also be the first time that the destination will have year-round cruise ship calls. For Bonaire, FCCA Platinum Membership has had its advantages. The membership afforded TCB and its cruise tourism representatives direct access to top executives in the cruise industry. The membership provided Bonaire with the opportunity to experience exclusive one-on-one meetings, receptions and attend private lunch meetings during the FCCA Conference and Trade Show. Bonaire’s presence at the FCCA workshops and panel discussions gave way to networking opportunities and to gathering invaluable industry intelligence. Given the value proposition of the membership, Bonaire’s cruise tourism representatives look forward to working with the association in the years ahead, and to continue to develop a viable and unique port of call in the Southern Caribbean.


FCCA Platinum Associate Member Listing Administracion Portuaria Integral de Quintana Roo(APIQROO)

Cartagena De Indias Cruise Ship Terminal

Administracion Portuaria Integral de Puerto Madero S.A de C.V.

Cayman Island Department of Tourism

Administracion Portuaria Integral de Sonora (API Sonora)

CH2M Hill, Inc

Ambassatours Gray Line - Murphy's The Cable Wharf

Chukka Caribbean Adventures

American Guard Services, Inc.

Colombian Goverment Trade Bureau - PROCOLOMBIA

Antigua and Barbuda Tourism Authority

Corporacion de Costas Tropicales Colon 2000

Aon Risk Services

Comité Martiniquais du Tourisme - Martinique Tourism Authority

Appleton Estate Rum Tour

Connecting Waves N.V.

Aquila Center for Cruise Excellence

Continental Shipping Inc.

Aruba Tourism Authority

Coordinacion Maritima y Turistica S.A de C.V

Aruba Ports Authority N.V.

Costa Rica Tourist Board (Instituto Costarricense de Turismo)

Atlantis Paradise Island, Bahamas

Cox & Company Ltd

Authority of Tourism Panama

Cruise & Port Advisors, Inc

Bacardi Global Travel Retail

Cruise Ship Excursions Inc.

Bahamas Ministry of Tourism

Curacao Ports Authority

Bamboo Beach Club

Diamonds International

Banana Coast Cruise Port

Discover Dominica Authority

Barbados Port Inc.

Dolphin Cove Ltd

Barbados Tourism Marketing Inc.

Dolphinaris - Tagepa

Belize Tourism Board (BTB)

Dominica Air & Sea Port Authority

Bermello Ajamil & Partners, Inc

Effy Jewelry

Blue Planet Tours

El Salvador Tourism Board - Corporacion Salvadoreña de Turismo

Bridgetown Cruise Terminals Inc

Ensenada Cruiseport Village

British Virgin Islands Port Authority

Eventstar Structures, Corp.

British Virgin Islands Tourist Board

Evermarine LLC (Port Amador)

Business Research and Economic Advisors (BREA)

Explora Caribe Tours, S.A de C.V. (Pelicanos Tours)

Camara de Comercio y Produccion de Puerto Plata, Inc.

Fideicomiso de Turismo Puerto Vallarta

Carib Resort Inc (St. Maarten Sightseeing Tours)

FMT North America - FMT Seaport Technology

Caribbean Cruise Shipping & Tours Limited

Fonatur - Operadora Portuaria, S.A de C.V.

Carnival Sailing

Fort Street Tourism Village Ltd.

Third Quarter 2015 • Cruising Magazine 49


FCCA Platinum Associate Member Listing Foster & Ince Cruise Services

Port of New Orleans

Freeport Harbour Company Bahamas

Port of Progreso, Yucatan (Coordinacion General de Puertos

Fury Catamarans

y Marina Mercante)

Grenada Tourism Authority

Port of San Diego

Guadeloupe Islands Tourist Board

Port Saint John

Guatemala Tourism Board - INGUAT

Port Tampa Bay

H.H.V. Whitchurch & Co. Ltd

PortMiami

Honduras Institute of Tourism

Prime Distributors (Duty Free World)

Hospitales Amerimed, S.A de C.V.

Puerto Costa Maya - ( Promociones Turisticas Mahahual )

Huggins Tours Inc.

Puerto Rico Tourism Company

I Arquitectos S.A. de C.V.

Romasco Group

Jacksonville Port Authority

S.E.L. Maduro & Sons (St Maarten)

Mac Maritime, Inc

San Souci Ports, S.A

MERA Corporation. MV Cozumel S.A.

Sand Dollar Sports

Mexico Tourism Board

Secretaria de Turismo del Estado de Baja California Sur -

Ministry of Tourism of the Dominican Republic

Tourism Ministry of Baja California Sur.

Montserrat Development Corporation

Secretaria de Turismo Sinaloa

New York City Economic Development Corp. - NYCRUISE

Secretary of Tourism State of Guerrero - (Secretaria de

Nicaraguan Tourism Board (Intur)

Fomento Turistico del Estado de Guerrero)

Office of Tourisme De Saint Martin

Starboard Cruise Services

Operadora Aviomar S.A. de C.V.

St. Christopher Air & Sea Ports Authority

Oracle America Inc. (Fidelio Cruise Software GmbH Inc)

St. Kitts Tourism Authority

Panama Canal Railway Company

St. Lucia Air & Sea Ports Authority

Park West Gallery

St. Lucia Tourist Board

Playa Mia Grand Beach & Water Park

St. Maarten Harbour Consultancy N.V.

Port Everglades

St. Maarten Harbour Group of Companies

Port Canaveral

St. Maarten Tender Services - (Bobby's Marina N.V. SXM

Port of Galveston

Tender Services- Great Bay Express)

Port of Houston Authority

St. Vincent & the Grenadines Port Authority (Kingstown Criuse

Port of Los Angeles

Terminal)

50 Cruising Magazine • Third Quarter 2015


FCCA Platinum Associate Member Listing Stericycle LATAM

Trinidad and Tobago Tourism Development Company Limited

Suburban Transportation

Trinity Air Ambulance International, L.L.C.

The Port Authority of Jamaica

Tropical Shipping

The PPI Group / Panoff Publishing

Tropical Tours Baja Cabo S.A de C.V.

The Pirate Republic

U.S. Virgin Islands Department of Tourism

The Original Canopy Tour - OCT Enterprises Ltd.

Seatrade - UBM EMEA

The West Indian Company Limited

UltraMar (Caribbean Sun Fun)

Tobago House of Assembly - Division of Tourism Trinidad & Tobago

United Stevedoring of America Inc.

Tourism Corporation Bonaire

Virgin Excursions LLP & Virgin Port Services

Trade Commission of Peru - Ministry of Foreign Commerce & Tourism

Virgin Islands Port Authority

Tramway Properties Inc- (St. Thomas Tramway - Tramcon)

FMT Appoints Mike McFadden as North American Director FMT, a world leader in the manufacturing and supply of mobile passenger gangways to seaports and airports, has appointed Mike McFadden, president of MAC Maritime, Inc, as director, North America. FMT is a welcome addition to MAC Maritime’s roster of clients that includes the Guadeloupe Port Carai̐bes and the Nanaimo Port Authority. “I have worked in various capacities with the FMT products for many years and was honored when my good friend and fellow FCCA Platinum Member, Anders Frick, asked me to succeed him upon his retirement last April,” said McFadden. “I am genuinely enthusiastic about the future of this company and how I can play an essential role in expanding its presence and position as an industry leader. The potential for growth is significant, given the number of much larger ships scheduled for delivery over the next five years that directly drives the building of new, or the renovation and expansion of existing cruise terminal facilities, that will need multiple passenger boarding bridges.” Looking towards the future, FMT North America will continue

to supply passenger boarding bridges to cruise ports throughout Canada, the US, Mexico, Central America and the Caribbean. In addition, plans are in the works to establish a Florida-based service and training center to provide prompt and reliable service to the seaports and airports equipped with FMT equipment. Both MAC Maritime, Inc. and FMT have a long and successful relationship with the FCCA and the cruise industry overall through their Platinum Memberships, and participation in Platinum Member events forged the partnership between the companies. This partnership is vital as they prepare to expand and enhance services to better support clients. Third Quarter 2015 • Cruising Magazine 51


THE POWER OF A PREMIER CRUISE PORT There are so many reasons to choose Port Everglades. Our modern, efficiently operated terminals make transit a breeze. We’re just two miles from FLL international airport, and minutes from world-famous beaches. Plus, we’re fully scalable. We can accommodate any size ship or passenger volume, moving passengers from curb to ship in just 15 minutes. Year-round berthing available. Discover how Port Everglades propels your business forward in powerful new ways. Visit porteverglades.net or call 800-421-0188.

SEE YOU AT THE BROWARD COUNTY CONVENTION CENTER FOR CRUISE SHIPPING 2016.


FCCA Associate Member Listing BEA Architects Inc

Casa Vieja Lodge

Dalex Travel S.A. de C.V. dba TourExperts DMC

Beijing Biz Travel

Caves of BarbadosLimited (Harrisons Cave)

Dayligth & Darnight Cave Adventures

Bermuda Ship Agencies

Cayman Islands Chamber of Commerce

De Palm Tours

Best of Grenada Limited

Cayman Sea Adventures (MarineLand Tours)

Delisle Walwyn - Kantours

Big Bus Tours Ltd.

Cayman Turtle Farm Lt - Boatswains

Denrus (St. Petersburg)

J&S Scooter & Buggy Rentals

CEO Mexico DMC

Destination Antigua (Tropical adventures 2000)

Black Pearl Party Cruises Inc

Ceres Terminals, Inc

Destination Management Chile

Blue Mountain Bicycle Tours

City Sight Seeing Miami LLC

Destination North America

Blue Water Safaris Ltd

City Sightseeing Worldwide

Discover Mexico

Bois Cotlette Estate (In Site, Inc)

City of Key West

Dive Dominica

Bonaire Destination Services

CityView Trolleys Tours of Key West

Drive & Guide Tour Service

Bonaire Tours & Vacations

Colombia 57 Tours & Logistics

Dutch Tours Enterprises

Braemar Tours Limited

Conch Tour Train

E-L-S GMBH

Brittannia Tours

Consorcio Maritimo Centroamericano, S.A

Ecoquest Adventures & Tours

Broward Health

Coral Island Tours

Ecuadorian Tours Agencia de Viajes y Turismo S.A

Buzzpath - Agencia de Viagens, Lda.

Coral World Ocean Park

Eko Park Los Cabos DBA Wild Canyon

C Fernie & Co., S.A.

Cozumel International Hospital

Eleuthera Adventure Tours

C.I. Mambo S.A.S

Croydon In The Mountains

Elcotour Brazil Tour Specialists

Cabo Expeditions dba Cabo Adventures

Crucero Tour S.A.

Elite shore excursion fund.

Calypso Train Tours

Cruise Business Review

Elite Travel Ltd.

Cambiaso & Risso

Cruise Gallery Inc.

Elroy's Pleasure Tours

Campo Rico Adventures

Cruise Industry News

Evermarine LLC

Carambola Gardens & Tours

Cruise Insight (Ashcroft & Associates)

Excursions Ltd.

Caribbean Helicopters

Cruise Maryland - Maryland Port Administration

Facilitators Unlimited Inc.

Caribbean Segway Tours

Cruise Plus Services

Fantasea Bermuda

Caribbean Shipping Association

Cruise Solutions Belize

Fiesta Tours

Caribe Nautical Services

CS Adventures

Five Star Watersport

Cordelco N.V.

CTG Margarita C.A.

Florida Stevedoring Inc

54 Cruising Magazine • Third Quarter 2015


FCCA Associate Member Listing Fofoti Tours

H Forbes Charter Services

IWW Island Networks

Fun Sun

Hamilton, Miller & Birthisel LLP

J&S Scooter & Buggy Rentals

Funa International, Inc.

Harbor Bunkering Corp

Jades Imperio Maya

Funbini B.V. - FBTT Travel B.V

Harbour Street Craft & Cultural

Jades, S.A. - Antigua Guatemala

Funday Fco. Tour Inc. dba Funday Tours

Health City Cayman Islands

Jamaica Tourist Board

Furlong Incoming

H.E. Dock Services Ltd.

Jamaica Zipline Adventure Tours

Funtastic Tours Company Ltd

Hibiscus Eco-Tours

JCAL Tours Ltd

Future Vision Invest Co dba Bacab Eco Park

Hippo Tours (Toronto Hippo Inc.)

JTB Global Marketing & Travel

G.P. Wild International LTD

Historic Charlottetown Seaport

Jungle Trekking Adventures

Gianco, S.A. de C.V. /Mexico Travelscape

Holiday Adventure(Taxi Coperative)

Karavan Mar - Turizm Seyahat

Global Flavors

Holiday Craft Market

Kayak Nature Tours

Global Ports Holding

Humberto Alvarez Sucs

Kelly's Watersports

Go Caribic

Hyde Tours Roatan

Key West Chamber of Commerce

Gowaii Corporation (Gowaii Investment)

Ibercruises-Agencia de Viagens

Kim' Arrin Cruise Services

Go With Gus Tours

Iberoservice Incoming Service Dom. Republic

KittiNevi Co Ltd.

Golden Foundation Tours

Iberoservice Incoming Service Spain

Komex ToKomex Tours

Gorbis Travel

Iceland Travel

Krystal Tours LLC

Grand Bahama Taxi

ID Tours New Zealand

Lagoon Group

Gray Line - Costa Rica

Ilhabela Travel Ltda. ME dba Webtur Travels

La Mar Excursions, Inc

Gray Line - Los Cabos

Inflot Worldwide, Inc

La Marquesa Canopy Tour

Gray Line - Nicaragua - (Versatile Technology)

Intercruises Shoreside & Port Services

Lannaman & Morris (Shipping) Limited

Grenada Ports Authority

International Design & Entertainment " Idea"

LARF, Inc. - (Amazing Cozumel Race)

Grupo Dolphin Discovery

International Shipping Agency Ltd.

Leeward Islands Charters

Grupo Rescue

Inversiones Maloka C.A.

Leisure Travel & Tours Ltd.

Guadeloupe Port Authority

Island Safari Barbados

Lloyd's Register North America

Guatemala Xpedition

Island Shipping & Trading

Liberty Charters N.V.

Gumbs Taxi & Tours

Islandz Tours

Lyca Business LLC (Island-Sightseeing LLC)

H.I.S Co

ITC InterTrav Corporation Italia

Lucky Stables N.V.

Third Quarter 2015 • Cruising Magazine 55


FCCA Associate Member Listing Mahinatur

Old Fort Craft Mkt

Rapsody Tours, Cruises

M & A Holidays Travel Tours

Old Town Trolley Tours Key West

RC Travel

Magic Ice St. Thomas

Old Town Trolley Tours Boston

Reef Tours Limited

Mahogany Run Golf Course

Operadora Paraiso Huatulco, S.A. de C.V.

Rendezvous Tour Co

Maritima Dominicana

Operadora Turistica Bahias Plus

Regale International Travel

Mar-Lab NV dba Banana Bus

Operadora Turismo Internacional

Resort Adventure Centers

Maya World Tours

Pablo's Diving Company SRL

Resort Sports, Ltd.

MB Tours

Page & Jones, Inc.

Rhino Safari Excursions N.V.

McRoberts Maritime Security

Palaceda Tours

Rhodes Hall Plantation Ltd

MC Tours - Honduras

Panamericana de Viajes

Rico Sun Tours

Meyer Agencies Ltd.

Pelican Adventures

Roatan Island Tours

Micronesian Cruise Association

Peninsula de La Pasion

Rocaliza Adventure Tours, Corp.

Mifsud Brothers Ltd

Pier B Development

Rocket Fuel Inc.

Moffatt & Nichol

Platinum Port Agency

Roger Albert Voyages

Montego Bay Chamber of Commerce & Industry

Port Authority of Trinidad and Tobago

Romeo Fleming Group of Companies

Mount Gay Rum Tour

Port Authority of the Cayman Islands

Rooster's Party Bus

MTI Tour ( City of Sultans)

Port of Palm Beach District

Rozo & Co.

Municipality of Guanaja

Portimar Agencia De Viagens

Rumbo Sur

Municipality of Mayaguez

Prestige Destination Services Ltd

Sanus Travel

Nanny Group International

Prestige Leasing & Tours

S.E.L. Maduro & Sons (Curacao)

Nature Island Taxi Assc

Primal Sensors, Inc

S.E.L. Maduro & Sons (Aruba)

Nautilus Cayman Ltd

Pronatours

SCAN S.A.

Navigator Travel & Tourist

Portland Resort Board

Sea Grapes International

Nevis Tourism Authority

PT. Bali Prestige Tours - Panorama Prestige

Seahorse Sailing Adventures

NGD Ltd T/A Lobster Pot Dive Center

Cruise Specialist

Seasational Belize

NorthWest Supply

PTZTV, LL

Sea Song Tours

Novotur Viajes

Rancho Buena Vista

SeaLand Adventure Tours

Oasis Divers & Water (Aqua Tours)

Rancho Tierra Bonita

Secretaria de Turismo del Estado de Colima -

56 Cruising Magazine • Third Quarter 2015


FCCA Associate Member Listing Colima State Government

Sunsation Tour - G&K Spice Sunsation Tours

Tura Turizm - Sea Mer Tours

Secreteria de Tourismo y Relaciones (Gobierno

Sunshine Cruises (1990)

Turisport

del Estado de Chiapas)

SunWard Tours Inc.

UNEXSO

SEICO

Surfside AquaSports Ltd

United Shipping Co.

Shell Marine Products

Swiss Travel Service

Urban Design Development (FOLCO RICCIO)

Shkendija Travel

Tabyana Beach

Vallarta Adventure SA de CV

Shorexplorations

Tan Hong - Vietventures

Vallarta Shore Excursions

Skylimit Travel Services

TDC Flamboyant Tours

Vanuatu Jungle Zipline

Smith Office and Computer Supply

The Caymanian Land & Sea

Veragua Rainforest

Snorkel Safaris

The Falkland Islands Co Ltd

Viajes Buemes S.A

Snuba International Inc

The Great River Adventure Limited

Viajes de Guatemala S.A.

SONA Rent the Bicycle , S.E.

The Rendezvous Company Antigua

Viña Ventisquero

South Carolina State Port

The Safety Pelican

Viaventure

Special Needs Group

The Tour Company LTD

Wadadli Animal Nature Park

St. Ann Development Company Limited

Total Guest Satisfaction - Total Gusto

Walk Bridgetown

St. Ann Chamber of Commerce

Tour Coop of Puerto Rico

Webster's Tours

St. Kitts Scenic Railway

Tourism Services Ltd

Whiteboard Solutions

St. James Travel & Tours

TRAVELEX (Travel Executives)

Wild Play Adventures

St. Lucia Segway

Travelia Services

Wind Is Our Friend

St. Thomas - St. John Chamber of Commerce

Travel Agency "Sochi Holidays" Ltd.

Wind and Sea Ltd

STAT S.A

Tree Limin' Extreme, LLC

Wonders of The Barrier Reef Tours LTD

Stansfeld Scott Inc.

Treasure Tours Ltd.

World Discovery Walks, Inc.

Stingray City (Antigua)

Trinidad & Tobago Sightseeing Tours

Wrave (Wacky Rollers) Ltd

Stingray Island Bahamas Ltd (Icor Limited)

Tri-Sport

Xploratur, SRL

Stuart's Cove Dive Bahamas

Tropical Trail Rides

Yellow Tourism Solutions DBA Yellow Adventures

Sub Sea Systems - Sea Trek

Tropical Tours Guadelope

Zaire Shipping Mexico S.A. de C.V.

Sulivan Shipping Services

Tucobal S.A

Suncoast Investments

Tudor Rose (International Cruise & Ferry Review)

Third Quarter 2015 • Cruising Magazine 57


it, so proper training and re-training is crucial to everyone involved in the hospitality industry.” Aquila was in Cartagena over a year ago training the destination’s 100 tour guides, and we asked Maria Claudia Lacouture, president of PROCOLOMBIA, told: “The FCCA’s Aquila Training has made a total difference in Cartagena regarding the confidence of the tour guides during the operation improving the service quality, which has impacted in a positive way the passengers satisfaction levels.”

What Differentiates Your Destination By Beth Kelly Hatt, President, Aquila’s Center for Cruise Excellence

I

t has now been five years since Aquila’s Center for Cruise Excellence joined the ranks of FCCA Platinum Members, and we have seen the industry evolve even in that short time span. There are more emerging destinations than ever, more ports to choose from, and the cruise lines no longer have to stay with the same itineraries if things don’t work out well for them. There are many reasons why a cruise line would choose a destination, from fitting into the itinerary and public awareness of the destination to local teams’ great sales skills. But getting them there may be easier than making sure they stay for many more years to come! So what keeps a cruise line coming back over and over? Where is an area that can make a big difference for a port and destination? Our 30 years working with cruises as a tour operator and then as a trainer has shown the importance of service. From tour guides to greeters and taxi drivers, passengers’ first point of contact has the biggest impact on guest satisfaction. Those guests have the power to influence the cruise lines, as they are asked repeatedly how much they enjoyed their day and how much interest they have to return. Therefore, it is crucial to look from that perspective and measure the level of service your destination gives to guests. Has your destination been built upon a culture of service, and are the tourists, whether cruise or land-based, treated like family and invited to return for a future visit? At the FCCA Conference & Trade Show in 58 Cruising Magazine • Third Quarter 2015

Cozumel, a shore excursion panel will expand on the subject of bringing your destination to the next level with tour programs and training guides. Check the schedule, and be sure not to miss this important session. Plus many lessons apply to other front-line staff. If your destination delivers excellent service and generates amazing comments and ratings from guests, it is harder for a cruise line to consider another port. A destination with a true culture of service embraces an attitude of service excellence and builds lasting relationships with their clients—both cruise lines and guests—as well as their tour providers and their team of employees. It is essential that everyone in your destination have an attitude of providing excellent service by proactively anticipating the guests’ needs and expectations and exceeding them. To give some examples, we asked both cruise executives and clients how training can impact destinations. “I’m always excited to hear that there will be training performed at a port because we see the difference in better guest experience and ratings, almost immediately,” said Megan Shaw, account manager, global tour operations with Royal Caribbean International. “The complaints drop off! It is crucial for guides to realize that they are the ambassadors for their country during the few hours they are with our guests. As we always say, guides can make it or break

“From the simplest and inexpensive to the most complex and costly tour, the tour guide can make the difference,” added Mico Cascais, vice president, tour operations, Carnival Cruise Line, and chairman, FCCA Shore Excursions Committee. “Having the best, most experienced and credentialed tour guides is extremely marketable for tour operators and destinations. Having great tour guides gives you an edge over the competition.” There is no question that destinations with a culture of service operate differently. Service is so much part of their culture that it is second nature for everyone to think, speak and act in ways that make sure they are delivering excellent service. How do you know if you have a culture of service excellence at its core? Can you see that tour guides, taxis, greeters, tour operators, attractions, providers are constantly on the lookout for how to make things better, improve service and provide even more “wow” experiences to their clients and guests? Is the satisfaction and engagement levels of your cruise line clients and their guests measured, and are you striving for continual improvement in your relationships and your processes? When a whole destination is built on a culture of service, the focus on service reaches beyond the cruise line clients and cruise guests, to everyone that they come in contact with. This becomes a game-changer for the whole destination and something to continually strive to accomplish. Beth Kelly Hatt is the President of Aquila’s Center for Cruise Excellence, the FCCA’s official training partner. You can learn more about their coaching and training programs at www.CruiseExcellence.com


E

ventstar Structures is recognized worldwide for its unique designs of temporary and permanent fabric and modular structures. With in-house engineering and design, along with our state of the art automated metal and textile fabricating facilities, Eventstar has become an industry innovator. Its ability to fabricate custom structures

allows it to transform its client’s ideas in reality. As a recipient of numerous international industry and design awards, Eventstar has shown its commitment to style, ingenuity, and relentless innovation, the true mark of a forward-thinking company. We approach each project from the client’s perspective, tailoring to their unique needs and budget.

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Faces In The Industry Hamish Davis – Cruise Director, Holland America Line I grew up in Ocho Rios, Jamaica and graduated from college with a Bachelor of Science degree in hospitality and tourism management. After beginning my career in restaurants busting tables, I worked my way up into sales/marketing and event planning, from entertainment director to operations manager at 22. Shortly thereafter, I accepted a position as guest activities director at Sandals Resorts International, responsible for on-property revenue and entertainment.

Jamaica

Then I wanted to travel the world and do more entertaining, so I signed up for the cruise industry and has been at sea now for the better part of 10 years. I have worked with various cruise lines in the role of port shopping ambassador, cruise consultant and cruise director and am now a cruise director for Holland America Line, responsible for all onboard entertainment and activities.

I love working here because Holland America Line has a good reputation with employees, great benefits and a warm, friendly-family atmosphere. They are more like the modern-day Titanic of cruising, with class, elegance and style, with itineraries and service being at the forefront. I would recommend this life at sea to anyone who wants to travel and see the world and can appreciate people and different cultures. Even though I’ve visited so many places, there is still much more to see. However, if I had to choose a favorite, it would probably be South America because of its rich wildlife, culture, music and festivals, as well great food, fantastic wines and beautiful terrains. When not onboard our beautiful ships, I still live in Jamaica and enjoy a good jerk chicken with family and friends.

luis Alexi Alvarez Amaya – Food Operations Manager, Carnival Cruise Line Hello, I’m Luis Alexi Alvarez Amaya, and I’m originally from Honduras. My current duties are to look after the food operation department on Carnival Valor. Before I joined the cruise industry, I worked in an ice cream factory and went to school. Back in the 1980s, my friends told me they were very happy with the way Carnival Cruise Line took care of them. I have a few reasons for joining the cruise industry, but the main reason was to have a better future for my loved ones and myself, along with traveling and meeting people from all over the world. Honduras

To tell you the truth, I have loved working on a cruise ship since the beginning of my career. If I had the chance to do all over again, I’d recommend working for a cruise line to everyone because of the possibilities that the cruise industry gives to grow and learn. My favorite destination is San Juan, Puerto Rico. The people of San Juan have fun every single day and know how to take care of visitors.

62 Cruising Magazine • Third Quarter 2015


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The FCCA Operations Committee meeting with Hon. Abraham Clark, Commissioner of Bonaire and Director of Economic Development, Tourism, Governmental Management & Support. (5th from left) along with Gabriele Tixi, Cruise Tourism Manager for Tourism Corporation Bonaire (2nd from right).

FCCA Operations Committee meets with Senator Roberto Tonge, Dominica's Minister of Tourism and Urban Renewal, (3rd from right) and Benoit Bardouille, CEO, Dominica Air & Sea Ports Authority (2nd from right).

64 Cruising Magazine • Third Quarter 2015

A delegation from St. Maarten led by Hon. Dennis Richardson, Minister of Justice (1st row left) and Hon. Claret Connor, Minister of Tourism Economic Affairs, Telecommunication and Transport (1st row right) meets with the FCCA.


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2015 3rd Qtr Edition of Cruising Magazine  

Published quarterly, Cruising is the official magazine of the FCCA and the cruise industry, serving to educate and bring about an understan...

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