FCCA Cruising Magazine 1st qtr. 2011

PHOTO : Denis VINSON-CORBIS - © Comité du Tourisme des îles de Guadeloupe

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : infoeurope@lesilesdeguadeloupe.com www.lesilesdeguadeloupe.com

C R OW N B AY ST. TH O M AS

W ES T IN DI AN

CO M PA NY ST. TH OM AS

FR ED ER IKST ST. CROI X

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Y DO CK GA LLOWS BA CROI X ST.

A GREAT CRUISE STARTS WITH A GREAT PORT. OR FOUR. Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

800.372.USVI Š2011 United States Virgin Islands Department of Tourism.

FLORIDACARIBBEAN CRUISE ASSOCIATION Executive Committee

CRUISING

THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE First Quarter 2011

Cover Story

Micky Arison Chairman & CEO Carnival Corporation

Spotlight 15 FCCA PAMAC Cruise Hosted Key Decision Makers and Prominent Industry Professionals

Daniel J. Hanrahan President & CEO Celebrity Cruises 18 The Future of Cruising Is Now—New Cruise Ships on Order

Karl L. Holz President Disney Cruise Line Richard E. Sasso President & CEO MSC Cruises (USA) Inc.

24 The Sea Routes of Mexico

Kevin Sheehan FCCA Chairman, CEO Norwegian Cruise Line

Photo credit: Puerto Valllarta CVB and Mexico Tourism Board

Stephen A. Nielsen Vice President, Caribbean & Atlantic Shore Operations Princess Cruises

FCCA Staff Omari Breakenridge Manager of Communications & Design Terri Cannici Director, Special Events Adam Ceserano Senior Vice President James Kazakoff Senior Director, Event Operations

Departments 7

President’s Letter

8

Cruise Industry News & Platinum Highlights

Justin Paige Communications & Marketing Administrator Michele M. Paige President Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: info@f-cca.com Cruising Magazine © 2011 ~ All Rights Reserved.

Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited.

To subscribe or change your address, please send requests to info@f-cca.com

45 FCCA Member Cruise Lines…Creating Strong Bonds with Industry Partners

55 Faces in the Industry 56 Meetings and Greetings With the FCCA

Features 31

Royal Caribbean and Jamaica Work Together to Reopen Port of Falmouth

32

Holland America Line’s Award-Winning Private Island Half Moon Cay Now Features Captain Morgan on the Rocks Island Bar

41

Panama: Cruise Hub of Latin America

42

U.S.V.I. Renewed and Revitalized: Many Great Ports, One Amazing Destination

49

Cunard Produces Royalty with Queen Elizabeth

52

FCCA 2011 Poster Competition Winners

Jessica Lalama Executive Assistant George Orellana Research & Membership Coordinator

37 The Evolution of the Cruising Industry

FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

First Quarter 2011 • Cruising Magazine 5

GET A

CLOSER

VIEW

Even before you set foot ashore, you realize how truly extraordinary Dominican Republic is. The arrival of the cruise ship to any of the three world-class harbors: Santo Domingo, La Romana or Samanรก, is nothing short of spectacular, with views of the impressive mountain landscape, wonderful marine life and other splendid sights as you travel through.

Sail to the Dominican Republic.

The adventure of your dreams is closer than you think.

GoDominicanRepublic.com

President’s Letter

“You have to reinvent yourself every day, and that means being a pioneer.”

— Frederic de Narp President and CEO of Cartier It is easy to become complacent after emplacing something that seems successful, but we must remember that there is always room for improvement. There are always ideas for new tours and alterations of current ones (especially those that put the WOW factor back into the offerings), additions/enhancements possible for ports and infrastructure, relationships/partnerships to build and foster, etc.

Any organism must evolve and adapt in order to survive in the dynamic and ever-changing world. Business is no difMichele M. Paige and the Hon. McKeeva Bush, Premier, Minister for Finance, Tourism and ferent, especially the tourism industry. With the alwaysDevelopment, Cayman Islands developing tourism products and destinations, our industry is one the most important places to always consider and keep up with the competition. We cannot stay stagnant in a rushing current.

The FCCA knows and enacts this, which is why we are constantly progressing. We are breathing new life into the membership through its expansion, along with new events (like the Central America Cruise Conference) and benefits for Platinum Members. And we use this membership by helping each other grow through symbiosis, synergy and collaboration.

Additionally, the FCCA focuses on keeping its members and partner destinations aware of the latest trends and of the specific ways to target the cruise industry so that it is possible to know how to best adapt.

As you will see in this edition of Cruising, the cruise lines also employ this constant evolution—from their operational logistics and demographics to their ships and offerings—and this is one of the main reasons how they have managed to thrive even during troubled times. We will show this through a segment on new/emerging markets; an article on the current and upcoming cruise ship builds; and features about Royal Caribbean’s work with Falmouth to renovate an Oasis-class port and Holland America’s new offering on Half Moon Cay. There is also an article that showcases the importance and function of FCCA events through chronicling the latest PAMAC Cruise Summit.

I hope you can find something to enlighten and entertain you.

Respectfully yours,

Michele M. Paige President, FCCA

First Quarter 2011 • Cruising Magazine 7

Cruise Industry News & Platinum Highlights FCCA Announces Keynote Speaker for Central America Cruise Conference The FCCA is proud to announce that the former president of the Republic of Colombia, Álvaro Uribe Vélez, will be the keynote speaker for the Opening Ceremony of the Central America Cruise Conference, taking place Wednesday, May 4th 2011.

Former President Uribe has a wealth of experience and knowledge to deliver to the crowd seeking to maximize the cruise industry’s potential in their destinations and establish a long-term, symbiotic relationship, as he was the driving force of bringing ships back to Colombia, growing the business and believing in the benefits and economic impact that the cruise industry can provide to a country.

As a speaker, he will share from his know-how to help other attendees duplicate his success and understand how he established such a lasting and beneficial relationship with the industry, along with what a destination must appeal to for the cruise lines to take notice and place their trust in the destination. He will also be in attendance to talk to on a more personal level.

We thank Former President Uribe for his continued commitment to the cruise industry.

Cruise Lines, Take Note: The Port of Houston’s gleaming Bayport Cruise Terminal is beckoning!

The $81 million state-of-the-art cruise terminal already proved itself, pressed into service after Hurricane Ike. The terminal was the temporary but welcome home for two Carnival Cruise Lines ships for nearly two months after displacement from Galveston, and the new facility got high marks.

8 Cruising Magazine • First Quarter 2011

With the most modern and travelfriendly amenities available anywhere, the terminal on Galveston Bay’s western shores is near fine restaurants and hotels and has easy access to Houston’s major airports. Once passengers arrive, they find parking immediately adjacent to the terminal. They also discover covered walkways connect the building to bus and private passenger drop-offs and taxi stands.

Inside the 96,000-square-foot terminal, passengers get a top-of-the-line experience. The terminal’s design allows cheery natural light in, and ample security stations reduce wait times while overhead plasma screens display important passenger information.

action, we were able to close this loan quickly to secure very advantageous terms to support future development of the Port," said Joe Matheny, vice chairman of the Canaveral Port Authority Commission. "This well-timed financing allows us to expedite projects and bring them online sooner in order to grow our business," said Port Canaveral CEO Stan Payne. "Just when the economic recovery should be moving forward at a steadier pace, we will be ready." With more than $290 billion in assets, PNC is one of the largest financial services companies in the country. RBC Capital Markets, which helped broker the deal for the Port, is a leading provider of financial services and is among the top 20 largest banks globally.

All Aboard!

Port Canaveral Inks $42 Million Financing for Facilities Expansion

The Canaveral Port Authority recently closed on a $42 million loan from PNC Financial Services Group to accelerate the development of a new cruise terminal and cargo facilities. The 3.14 percent interest rate loan has a term of 13 years, and with the Port's existing debt, will enable Port Canaveral to be debt free in 2023. During its December Board meeting, the Commission voted unanimously to supplement its own revenues for the $100 million expansion program in order to move forward to take advantage of low construction costs. "Because of our Commission's

More People than Ever Cruising from Port Everglades

Broward County's Port Everglades experienced its highest multi-day cruise passenger count ever and a record 17 percent growth this past year, and Port officials expect the trend to continue in 2011. More than 3.3 million multi-day cruise guests sailed to and from Port Everglades during fiscal year 2010 (October 1, 2009 through September 30, 2010) compared to 2.8 million in FY2009. The number of multi-day passengers is expected to climb another 6 percent to 3.5 million in FY2011 once Royal Caribbean International's second 5,400-passenger Oasis-class cruise ship, Allure of the Seas, starts sailing

Cruise Industry News & Platinum Highlights every Sunday from Port Everglades. In addition, a new long-term agreement with Carnival Corporation is expected to bring 25.5 million cruise passengers to the Port over the next 15 years.

coming more than four million cruise passengers to our Port,” Johnson said.

Come Play for the Day at Atlantis, Paradise Island, Bahamas

Details on the latest cruise offerings are available on the Internet at www.porteverglades.net .

Miami’s Cruise Season Opens With Record Traffic

The Port of Miami’s 2010-11 cruise season opened with a record of 1,144,470 cruise passengers transiting through its facilities during the first quarter (October-December 2010), an increase of nearly 20% compared to the same period last year. The strong quarterly showing follows a world recordsetting year with 4.15 million cruise passengers traveling in and out of the Port of Miami in FY 2009-10.

“This was the best first quarter ever for the Port of Miami,” said Port Director Bill Johnson. “The record traffic reflects the strong lineup of ships departing from our port.”

Two new builds and one returning cruise line add excitement to the Port’s 2011 cruise lineup: Celebrity Cruises’ Celebrity Eclipse, Oceania Cruises’ Marina, and Costa Cruises’ Atlantica.

“The Port of Miami is well-positioned to deliver another strong season. We are looking forward to once again wel-

Only at Atlantis can you spend a single day experiencing some of the most amazing adventures found anywhere in the Caribbean. At Dolphin Cay, enjoy a shallow water interaction and come nose-to-bottlenose with a friendly dolphin, or take a deep-water swim and snorkel alongside one with a hand-held water scooter and then thrill to our signature dolphin “foot push.” Jump into nonstop water and non-stop fun at Aquaventure, a thrilling 141-acre waterpark featuring amazing rides and slides, including the iconic Mayan Temple and a mile-long river tubing adventure. View the world’s largest open-air marine habitat during a guided Discover Atlantis Tour, and encounter giant rays, sharks, tropical fish and the unique art and architecture of Atlantis. Relax and soak up the warm Caribbean sun during an Atlantis Beach Day while lounging on the beautiful white-sand beaches in your reserved beach chair. For cruise lines business opportunities, please e-mail pid.discoveratlantisoperations@kerzner.com “Cruise Ship Excursions” Teams Up with “Friends of the Park” As the need for environmental aware-

ness and preservation becomes greater in our quickly developing world, Cruise Ship Excursions Inc. in St. Thomas has taken a proactive role in helping maintain and preserve the environment for which it uses. Cruise Ship Excursions has partnered with “The Friends of the Park,” an organization dedicated to helping raise funds to support the US Virgin Islands National Park Service.

Cruise Ship Excursions has not only made many generous donations to help install new mooring systems into these fragile marine environments, but has also instituted a system whereby passengers are offered the chance to make a difference by giving a small donation to help support the area they are visiting, if they so choose. “With environmental awareness being a hot topic heading into 2011, the response by our guests has been overwhelming, to say the least. We look forward to continuing to do our part to help protect our environment and the future.” CSE. The Renovated Cockspur Beach Club Continues to Entertain In Bridgetown, Barbados

The Cockspur Beach Club has opened its doors to visitors this season, and guests from the cruise ships calling at Bridgetown, Barbados have been taking advantage of the enticing packages it offers. Managed by Goddards Shipping & Tours, the facility was renovated last summer and now offers beach chairs, umbrellas, changing facilities with hot water showers, as well as First Quarter 2011 • Cruising Magazine 9

Cruise Industry News & Platinum Highlights the famous Cockpur® Rumpunch.

Located on beautiful, white, sandy Brighton Beach, the bar and grill feature a variety of food and beverages, while the friendly and attentive staff will ensure everyone’s comfort. In addition, the Cockspur® Rum Experience invites visitors to learn about the rum making process and taste the various brands. Just a few minutes from the Port, the Souvenir Shop with Cockspur® branded items and the legendary rum itself allows anyone to take home a little memento from their relaxing day in the sun at the Cockspur Beach Club.

Welcome to Colombia

Nestled on the northern coast of South America, Colombia’s beautiful landscapes range from stunning white-sand beaches to the tallest seaside snowcapped peak in the world. From its vibrant musical scene, delicious gastronomical delights, and abundance of cultural and artistic activities, Colombia is a diverse nation ready for discovery.

Port of Cartagena The vibrant, contemporary city of Cartagena de Indias was founded in 1533 on a wide, sheltered harbor on the Caribbean coast and was once one of the wealthiest ports in the New World.

Now a UNESCO World Heritage site, the Old City preserves the rich history and culture, while the rest of the seaport pulsates like a salsa party with trendy hotels and restaurants, designer bou10 Cruising Magazine • First Quarter 2011

tiques, emerald shops and sizzling nightlife.

Martinique : A Unique Destination

Port of Santa Marta As the oldest city in South America with an unrivalled architectural heritage, Santa Marta is best known today as an adventure destination. Graced by the world’s tallest seaside mountain that rises nearly 19,000 feet, Santa Marta is famous for sites of extreme natural beauty. Visitors will admire the natural pools of Quebrada Valencia and Cinto; the archaeological remains at Ciudad Perdida (The Lost City); and the spectacular Tayrona National Natural Park.

A fully-fledged region of France, Martinique gathers all of the ingredients as both a port of call and homeport to attract visitors.

Dolphin Cove Expands To Western Jamaica World renowned attraction Dolphin Cove recently expanded its operations to western Jamaica, making the popular swim with the dolphins tour more accessible to persons who vacation in the resort towns of Negril and Montego Bay. The new park, located in Lucea, Hanover, opened its doors in September 2010 and marked the birth of the largest natural dolphin lagoon in the world.

Sitting on 23 acres of beach frontage, this park offers the same thrilling dolphin interactive programmes that its sister park in Ocho Rios has become famous for. In addition, visitors can enjoy snorkeling with stingrays, riding camels and, the soon to be added, swimming with the sharks.

Cruise

It boasts: Excellent port and airport infrastructure and road network, the best medical facilities in the Caribbean, and drinkable tap water.

A stunning diversity of sceneries and tourist venues.

A magic syncretism of African and French cultures.

A rich heritage featuring Empress Josephine’s life, the fabulous tragedy of Saint-Pierre, former economic and cultural capital destroyed by Mount Pelée eruption in 1902, etc.

A renowned capital, thanks to its gorgeous bay: Fort-de-France; spectacular and historical monuments; a freshly renovated 12 acre park, named la Savane; and a superb waterfront, featuring a range of leisure grounds, an indoor vegetable market, etc.

Since its initial opening in 2001, Dolphin Cove has continued to diversify its operations in an effort to appeal to the discerning traveler and has grown rapidly as a result.

Accolades: Best 2008 Canyoning Caribbean destination, by National Geographic Traveler.

Visit www.dolphincovejamaica.com for more information.

Best Gourmet Island of the Year in 2008 & 2009, by Caribbean World Magazine

Cruise Industry News & Platinum Highlights Hot Spots 2011 in Saint Lucia

Saint Lucia has a variety of exciting new developments for cruise passengers in 2011. Renowned as Saint Lucia’s largest entertainment locale, Rodney Bay Village has expanded with a variety of shops, bars, clubs and a wide selection of specialty restaurants. The newest addition to Rodney Bay is the Bay Walk Mall, which has more than 85 stores, including duty free shops, boutiques and jewelry stores, and is home to Saint Lucia’s first casino, which opened its doors December 2010. Treasure Bay Casino has more than 250 slot machines and 22 table games.

Opening March 2011, Hotel Chocolat is Saint Lucia’s newest property, with 14 luxury Cocoa Cottages, a restaurant and spa services. It also offers guests a full chocolate-making experience.

New activities to the island include Rainforest Adventure’s Adrena Luna, which invites guests to zip line by moonlight. Additionally, Saint Lucia’s newest zip line experience, located at the Morne Coubaril Estate, combines the adrenaline rush of zipping under the Petit Piton, with elevated views of the historic town of Soufriere and the Caribbean Sea.

and Caicos Islands selected Trinity as the exclusive Medical Manager for all its citizens. Services included: Medical Case Management, Transportation, Bill Negotiations and Processing.

British Senior Financial Advisor, Keith Bellamy, expressed praise, "Trinity has provided excellent, professional services whilst saving the government significant sums in healthcare costs.

Trinity continues to provide a negotiating and bill-paying role for the outstanding invoices. They continue to provide a first class service." Over 11 million dollars has been has been saved to date since September 2009.

The British Government of the Turks

In the 2011, Azamara Journey makes its first call at the Port of Guaymas.

Tropical Tours Launches Salsa and Salsa in Cozumel

Trinity has saved cruise lines thousand of dollars with the quickest response in the industry. The ships are able to depart on time and meet itineraries without having to speed up and burn excessive fuel and decreasing liability.

Financial benefits and risk mitigation by Trinity’s Medical Management team is applied to cruise lines and private corporations. Trinity takes care of their clients.

For further information Trinity can be reached on line: www.TrinityAirAmbulance.com or by telephone 954-771-7911 Azamara Club Cruises Choose Guaymas as a New Destination of the Sea of Cortez

Tropical Tours just recently launched its highly acclaimed Salsa and Salsa in Cozumel this past December. Currently the tour is the top rated tour on the Pacific Coast of Mexico by TripAdvisor, and now we are aiming for top honors in Mexico. We are very excited to be able to offer something new for Cozumel and are sure that our guests will be leaving with great new memories from Mexico.

THE MEXICAN CRUISE ASSOCIATION – A.M.E.P.A.C.T.

For more information, visit saintlucianow.com Trinity - Selected by the British Government

With a new state-of-the-art cruise international center incorporating a Santa Fe style and magnificent facilities that include 16 commercial shops, it offers regional arts, like Sonora Tribe´s Artisans, the famous Cortez Pearls, Bacanora (the regional drink), Sonora Craftworks, original candies and an international restaurant and bar. Being only two minutes from downtown is one of the main highlights of the port.

Puerto de Guaymas, the new destination of the Sea of Cortez, is ready to welcome tourists from all over the world.

A.M.E.P.A.C.T. has been a great ally for the Mexican Cruise Industry; its dynamism and leadership has brought many achievements, amongst which has been the detention of the proposed Mexican cruise passenger tax, the detention of laws that could damage or deter the growth of the Mexican cruise First Quarter 2011 • Cruising Magazine 11

Cruise Industry News & Platinum Highlights industry and the proposition of changes and modifications to simplify and facilitate the port arrivals of cruise ships, amongst other things.

A.M.E.P.A.C.T. works hand in hand with the FCCA. Mexico has 19 ports situated in 13 states that receive cruise ships; A.M.E.P.A.C.T. has representatives in all of them.

Year-Round Carnival in Paradise Point Paradise Point is excited to announce that instead of celebrating Carnival once a year, you can now celebrate Carnival EVERY DAY! Experience our new Daily Carnival Show, including sensational Steel Pan, Moko Jumbis, Limbo Dancers and Fire Shows that heat up the stage. It is our way of bringing a taste of Caribbean Culture to you. With extended hours from 9am to 10pm, you can relax and just have fun while enjoying our breathtaking views of the downtown harbor, award-winning signature drinks, and new Caribbean cuisine! Children of all ages will be thrilled on our Carnival Rides including a Ferris Wheel and SkyJump. At Paradise Point, we’ve made every moment a memory, every event an experience, and every day will be your delight! And all of this is just a Tram ride away. So come and join us, because from Sunrise to Sunset it’s a party at Paradise Point. We look forward to your visit.

Virgin Excursions LLP Acquires Port Agency Contract for Azamara, Celebrity and RCCL In January, the port agency division of Virgin Excursions LLP, Virgin Port Services, acquired the port agency contract to service all vessels of Azamara, Celebrity and RCCL that call in St. Thomas and St. John. In addition to Virgin Excursions LLP providing an 12 Cruising Magazine • First Quarter 2011

extensive shore excursion program to a number of cruise lines, Virgin Port Services currently provides port agency services to Azamara, Carnival, Celebrity, Costa, Cunard, Holland America, Princess, P & O, Regent Seven Seas Cruises, ResidenSea, Royal Caribbean Cruise Line and Sea Dream Yachts.

The ownership and management of Virgin Excursions LLP and Virgin Port Services possesses a combined experience of nearly one hundred years in the cruise and travel industries, encompassing shipside, shore side, concessionaire, vendor, consultancy, port agency, shore excursion and destination property development services amongst various major and small, upscale cruise lines.

Virgin Islands Port Authority to Go Green It’s the latest social trend: going green.

The Virgin Islands Port Authority is pioneering the U.S. Virgin Islands government's eco-friendly efforts by partnering with environmental agencies to secure funding for equipment that will reduce energy and water consumption at its ports.

VIPA manages all public air and seaports in the USVI. Via a grant from the VI Energy Office, VIPA has installed a photovoltaic solar power generation system to power street and runway lights at the Cyril King Airport. A similar project is underway at the St. Croix airport.

VIPA's next step is to apply for grants to begin green programs at its seaports.

All future projects will be energy-conscious, said VIPA Executive Director Kenn Hobson. The Authority is committed to going green, and even if it does not obtain grant funding, we will move forward with reducing energy consumption at all our port facilities.

2011 Disaster Management Workshop Series

FCCA’s Platinum Member, Tropical Shipping, is pleased to announce that the start of its annual Disaster Management Workshop series began in the Cayman Islands in February and was very well attended, with a delegation of leading private sector partners, agencies of government and other community based organization, such as the Chamber of Commerce and the Red Cross. These Workshop Series have become a much-anticipated annual event, as they allow for open discussions on best practices in disaster preparedness.

Each year, the series visits selected locations in the Caribbean and South Florida to underscore the need for ongoing and effective disaster planning. The workshops bring together the governments (port authorities, emergency management agencies and police departments are included) and leading private sectors entities to highlight the importance of partnerships in the recovery-planning process and to support the incorporation of disaster planning into daily operations.

The importance of this topic was recently highlighted at the 2010 FCCA annual Conference, held in Santo Domingo as an added workshop session, which was very well received.

Listed below are the dates and locations for to 2011 series of workshops: • February 16, 2011 - Cayman Islands • April 12, 2011 - St. Vincent • April 14, 2011 - Dominica • May 03, 2011 - Miami-Dade/Broward County, Florida • June 1, 2011 - San Juan , Puerto Rico If you have any questions, please feel free to contact Jennifer Nugent-Hill jnugent-hill@tropical.com or Ms. Denise Nadeau of Tropical Shipping dnadeau@tropical.com

FCCA PAMAC Cruise Hosted Key Decision Makers and Prominent Industry Professionals

O

ver 100 Platinum Members and over 20 cruise executives from the various FCCA Member Lines congregated at Port Everglades to board Royal Caribbean’s Navigator of the Seas for the annual FCCA PAMAC Cruise Summit, which took place from January 15th-20th.

Here, over a schedule of meetings, receptions and specialized activities, the members had prime opportunities to discuss trends, develop ideas, promote their products and destinations and develop or cultivate lasting and worthwhile relationships with some of the most significant decision makers in the industry—cruise executives varying from the fields of shore excursions, port operations, itinerary development, product development and more.

From departure to disembarkation, the agenda was stacked with meetings and

structured functions designed to foster the development of working relationships, the exchange of ideas and promotion of the members’ products. It commenced on January 15th with the Business Card Exchange Reception, where members and executives were able to meet or reacquaint themselves while discussing any recent trends, developments, ideas, etc. while learning how to make this information applicable to their own operations.

This was followed by dinner at organized tables that were arranged to group members and executives together to continue their discussions and joining more to increase perspective. One of the main features of these events is the collaboration that is possible through bringing together some of the premier players of the destinations’ private and public sectors along with the execu-

tives, for this is the best way to learn from each other. This was the only night where seating was assigned; members were able to sit with whomever they needed the most on all subsequent nights; but this arrangement helped establish free-flowing conversation and guaranteed that every member would have the ability to interact with executives from the start.

January 16th started the morning off with one of the most important proceedings of the Summit, the PAMAC Meeting. In this meeting, the members and executives gathered around the Chairmen in order to share and discuss the latest developments and issues in the industry—from the global and national level to individual concerns/questions/input of the members. Any topic is open to conversation by the members, panel and executives in order to ensure that everyFirst Quarter 2011 • Cruising Magazine 15

Cultural performance at Pedro St. James Historic Site, Grand Cayman

Mariachi band performance at Playa Mia Beach Park, Cozumel

one in attendance is informed of all the latest happenings and how to best actualize the knowledge gained.

lines’ perspective in order to know how to best suit their product or destination for the cruise lines.

As Matthew Sams, vice president of Caribbean relations, Holland America Line, tells, “I am honored to be a vice chairman at the PAMAC Meeting. This is an important feature for relaying all of the latest information to the members while also giving a chance to know how to best learn from it and implement what they need to fully take advantage of this knowledge—from an individual operational level to steps they must take to improve their regions.”

Federico Gonzalez-Denton, director, government and community relations for Royal Caribbean Cruises Ltd. knows the importance of these meetings: “The one-on-one meetings allow for us to address the specific concerns or learn about new products from Platinum Members. This is an important tool for both the members and us.

For us, we frequently learn about new developments and products, and we are able to help fine-tune them to best fit the cruise lines. For the members, it gives them a real vantage point in knowing what the lines are looking for and how to appeal to them.”

One-on-one meetings followed the PAMAC Meeting. This gave the members a chance to meet with the cruise executives of their choosing, those who best applied to the members’ product or destination. This provided the opportunity to promote and pitch their products to those that make the decisions of what is offered onboard cruise ships and which ports will be included for current and future itinerary development. Additionally, this supplied the most focus for the executives to offer any changes or input that is necessary in order to make a more viable business model and the operational information from the cruise

16 Cruising Magazine • First Quarter 2011

When the ship touched down in the Cayman Islands on January 18th, the members embraced a day scheduled by the government of the Cayman Islands. After seeing some traditional Cayman sights, like the Cayman Turtle Farm, Hell and the Tortuga Rum Company, the group traveled to Pedro St. James for a lunch with Premier McKeeva Bush. The Premier was in attendance to talk about the cruise industry’s prominence in the Cayman Islands—how it was achieved and

directions for the future. This allowed for the various government entities in attendance, along with those from the private sectors with close ties to their governments, to get first-hand information on how to make and/or improve relationships between the cruise lines and the governments and how to properly emplace the proper legislation and infrastructure to best cater to the cruise lines.

The following day was spent in Cozumel, and some Platinum Members provided tours for the group—from Tequila Tasting at Discover Mexico and a relaxing or activity-packed day at Playa Mia Grand Beach Park to a dolphin swim and ride by Dolphinares and an off-road Polaris/snorkeling tour from Explora Tours. Besides being entertaining, these tour offerings played a significant role for the members; they were a hands-on course for the numerous tour operators in attendance; these members could learn how to improve their offerings by reversing their role and seeing what they want to experience, see and how they want to be treated as a tourist. Furthermore, it allowed a chance to see how other operators manage crowd control and the flow of passengers, transportation from and to the cruise ship, how to interact with the passengers as soon as they leave the ship

Discover Mexico Theme Park and Museum, Cozume

and more. It also gave a chance for more potential business relationships by offering an opportunity to synergize products and offerings.

The last night, January 19th, featured another function to ensure that the members had the opportunity to talk with whomever they needed and left no ends untied. The Closing Party served exactly this purpose. By bringing everyone together on the last night, the sense of urgency was there for the members to wrap up any ongoing discussions or get them started with the members/executives they might not have spoken with as much as they had planned. This event was one of the best networking resources for that reason.

Indeed, it is crucial in this industry to be able to establish the right relationships and gain the necessary knowledge of how to appeal, promote and develop products and destinations to the right entities. This is one of the FCCA’s main functions and why it offers proceedings like these that gather some of the most significant decision makers and prominent professionals in the industry to establish and foster relationships, develop and promote their products and destinations, cultivate ideas and learn from the latest trends and information.

First Quarter 2011 • Cruising Magazine 17

Carnival Magic

The Future of Cruising Is Now—New Cruise Ships on Order

A

fter all the new builds recently debuted, it would not be unwarranted to think that the apex has already been reached and to expect only a few new ships to be coming. But that could not be further from the truth. In 2011 alone, FCCA Member Lines will be sailing 6 new vessels, with 10 other new builds commissioned through 2014.

Yes, 16 ships will be added over the next 4 years for FCCA Member Lines. The math is not hard; digesting the magnitude of this meaty influx of builds is the tough part (especially considering the stagnation that was predicted to be brought about by these trying times and the recent boom of mega ships). And, as we will see, these are anything but cookie-cutter or dinky builds. Many lines are establishing wholly new (and much larger and innovative) classes or building on those already started.

One of the most heralded and noted of these is the new Disney class. Already delivered and written about enough to fill a series of novels, this first addition to Disney Cruise Line in over a decade, Disney Dream, has some of the most interesting and inventive technology featured onboard ships— from computer generated portholes on inside cabins and interactive art to the industry’s first “watercoaster”—along with Broadway caliber entertainment and dining that comes 18 Cruising Magazine • First Quarter 2011

straight from the movies (many of the themed restaurants are inspired by their films). Yet what most are unaware of is that this 128,000-ton, 2,500-passenger bundle of Imagineering will be joined by a sister ship in April 2012. This stellar sister, Disney Fantasy, will have many of the same features as Dream, but it will alternate between 7-night Eastern and Western Caribbean itineraries, instead of the 3-, 4- and 5night cruises to the Bahamas and Castaway Cay, Disney’s private island.

Another highly anticipated build is Carnival Magic, slated to launch in May 2011. This 130,000-ton, 3,690-passenger vessel will follow the stage set by Carnival Dream. As such, many of the offerings will be shared, such as the 11,250square-foot adults-only Serenity area, Seaside Theatre, WaterWorks aqua park and specialized family cabins that accommodate five passengers. Still, there will be no shortage of new attributes, including a SportSquare outdoor recreation area, the line’s first pub, a new Italian restaurant and the industry’s first “dump bucket.” Another important element of Magic is its season of Mediterranean cruises, which will take place from its debut in May through October 2011. And one of its more overlooked qualities is the company it will keep, as there will be another addition to the

New Ships on Order Carnival Magic (Carnival Cruise Lines) Passengers: 3,690 Maiden voyage: May 1

Disney Dream

Seabourn Quest (Seabourn) Passengers: 450 Maiden voyage: June 12 Costa Favolosa (Costa Cruises) Passengers: 3,000 Maiden voyage: July 7

Costa Favolosa

Dream class in Spring 2012—Carnival Breeze. Many of the details are currently unreleased, but it is expected to share most of the features on Magic.

Celebrity is following suit and building onto its Solstice class, first with the 122,000-ton, 2,884-passenger Silhouette in July 2011, trailed by the slightly larger Reflection, at 126,000 tons and a capacity of 3,030 passengers, in November 2012. Reflection will use this size advantage for 89 more cabins (Silhouette will have 17 more than its sisters), 245 more sun decks and added capacity in the theater, main dining room and Overview Café. But both of these additions to the Solstice class will showcase new offerings (though sharing the same basic layout and design), including the Lawn Club Grill, a specialty restaurant replacing the Corning Glass Museum; the Porch, a 48-seat eatery that overlooks the lawn; the Art Studio, which will host art demonstrations and numerous other classes on topics like painting, drawing and mixology; Michael’s Club will be transformed into a craft beer bar, overhauled with new décor and 46-inch televisions and stocked with over 50 international hand-crafted beers, a selection of whiskeys, scotches and snacks, like house-made gourmet potato chips, breadsticks and caramel popcorn; Team Earth will be replaced by “The Hideaway,” a lounge area intended for reading, relaxing and listening to music; and eight hammocks and two oversized Adirondack chairs will be added. Silhouette debuts with a series of Holy Land sailings from Rome before a season of 12-night Southern and Eastern Caribbean itineraries cruises out of Cape Liberty in Bayonne, New Jersey.

Costa will also be expanding, with their Concordia class

Celebrity Silhouette (Celebrity Cruises) Passengers: 2,884 Maiden voyage: July 23

receiving Favolosa in July 2011 and Fascinosa in Spring 2012. These 114,500-ton, 3,000-passenger sisters will incorporate the signature Concordia-class elements, like the Asian-themed Samsara Spa, pool area with a colossal movie screen and sliding glass roof and a Grand Prix driving simulator, while releasing new options, as seen by Favolosa’s six suites with private verandahs and Jacuzzis; area for teens with a 4d cinema, ice cream bar and dance floor; and aqua park with a pirate galleon. Much is still unknown about Fascinosa, though it is anticipated to have many of the same attributes as Favolosa and the rest of the Concordia-class amenities. Favolosa will depart on July 4, 2011 from Venice and visit Dubrovnik and Koper. Her maiden voyage also sails from Venice and will be a 10-night cruise stopping in Israel, Greece and Turkey. Then Favolosa will start her 2011 summer season of weeklong Eastern Mediterranean cruises from Bari and Venice.

AIDA is rounding out their entire fleet and will have 10 ships by 2014. Beginning in April 2011, they will release their fifth ship in the Project Sphinx series, renowned for its stylish spaces and lacking traditional cruising conventions (like dress codes and fixed seating), with the 71,000-ton, 2,050-passenger AIDAsol. The Sphinx series boasts a Theatrium that hosts everything from theater and dance performances to lectures and cooking demos; a spacious spa and wellness area; upscale boutique restaurants; and the first-ever brewery onboard a cruise ship. The unnamed sixth and final vessel in the Project Sphinx series will promptly follow this in May 2012. But they have no intentions on just being complacent once one project is finished; they will begin a new one, as the release of a 71,300-ton, 2,192First Quarter 2011 • Cruising Magazine 19

passenger build has already been commissioned for a Spring 2013 release.

The final FCCA Member Line new ship for 2011 will be the third in Seabourn’s Odyssey class—Quest. Debuting in June 2011, the 32,000-ton, 450-passenger Quest will be an identical twin of its sisters—Odyssey and Sojourn. This all-suite, decadently luxurious class features the largest spa in luxury cruising, spanning two (2) decks and 11,400 square feet; the Seabourn Square, a public area encompassing a coffee bar, Internet café and concierge; numerous dining venues; and a water sports platform that allows passengers to kayak or snorkel while onboard.

However, there are plenty more on the building block through 2014. MSC Cruises will launch Fantastica in Spring 2012. This 140,000-ton, 3,502-passenger vessel will be the 12th in MSC’s fleet and will build on the success of Fantasia in both its size and amenities, like the innovative MSC Yacht Club, the ship within a ship that offers unparalleled levels of privacy and personalized service.

Another new breed of ships has already been commissioned

by Princess, which will bring two (2) new ships almost 20% larger than any Princess ship now afloat. In Spring 2013, the first unnamed 141,000-ton, 3,600-passenger Princess vessel will be released, which will promptly be followed by its sister ship of the same specifications.

Norwegian Cruise Line will go by the same schedule for its new, also unnamed class of ships, launching its first 143,500ton, 4,000-passenger in Spring 2013. Just a step behind in Spring 2014 will be its twin sister of the same tonnage and passenger capacity.

Indeed, the future of cruise ship builds is still moving swiftly and promises to show even more expansion in this dynamic industry and fastest-growing category in the leisure travel market. But with 15 million passengers sailing and a 103% annual occupancy rating for 2010 and a forecasted 16 million cruisers for 2011, it definitely is not surprising that the lines are providing even more supplies for the drastic demand. And with only 19.9% of the total US population having cruised (based on a 2008 CLIA Market Profile Study), there is undoubtedly room to grow.

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The Sea Routes of Mexico

exico has become one of the leading destinations worldwide for cruise ship travel. In 2010, Mexico has received 34 percent more cruise ship visitors than in previous years. While onboard passengers can enjoy casinos, stores, gyms, live shows, dance clubs and a wide selection of food. The ports along the coasts of Ocean, the Mexican Caribbean and Sea of Cortes offer unique attractions for passengers to visit while docked.

The Route of the Mexican Caribbean: • Port of Mahahual • Port of Cozumel

• Port of Progreso Located less than 600 nautical miles from important ports like Galveston, New Orleans or Tampa, the Mexican Caribbean adds convenience to its wide variety of attractions for guests to enjoy a pleasant visit in Mexico. Our guests will find a fascinating blend of ancient Mayan and Spanish folk influences in its infinite range of gastronomical choices. Areas full of mystical surroundings, beautiful beaches with crystal clear waters and colonial cities are waiting for the visitors who seek perfect harmony with the environment.

Port of Progreso Progreso is one of the largest offshore ports in the world. Its pier has a length of more than 7 km, and it has 10 berthing positions for cargo and passenger ships.

Progreso’s Cruise and Ferry Terminal is owned and operated by SSA Mexico.

It has one cruise pier with 2 berths with total lengths of 330 meters. The commercial building has several stores, parking lots for buses, taxis and rental cars, customs and immigration facilities, restrooms and private security. The terminal and pier are separated from cargo piers.

Services to the ships include mooring, unmooring, water and food supply.

Port of Mahahual Costa Maya, the Western Caribbean’s first port designed exclusively for the cruise ship industry, is strategically located just hours from Cancun on Mexico’s southern Yucatan Peninsula. Resembling an ancient Mayan city, Costa Maya is able to accommodate three ships at once, with the capability to dock Oasis- and Epic-size ships, and entertain visitors to a destination that showcases the 24 Cruising Magazine • First Quarter 2011

Information, copy and images provided by: Mexico Tourism Board

ancient and colonial heritage of the Mexican Caribbean with all of today’s conveniences. Set against the deep turquoise sea, Costa Maya is comprised of three grand pavilions, artisan and luxury shopping areas, a beach club, saltwater pools, fine restaurants and bars, and all the resources necessary to explore the surrounding jungle and coral reefs. It is the region’s most complete and diverse port providing cultural, natural and archeological excursions.

The Port of Cozumel: The port of Cozumel is positioned as the most important cruise ship destination in Mexico and one of the main ports of call worldwide. Its modern port infrastructure is integrated by three cruise ship terminals: the Banco Playa Marina, the ferry terminal and the San Miguel Maritime Terminal, which provides services to passenger vessels and tender ships. This maritime terminal is located in the heart of downtown Cozumel. Cozumel has the capability of receiving the largest cruise ships in the world. To this day, Cozumel has hosted ships of up to 8.5 of draft and LOA of 340 mt.

The Route of Baja and the Sea of Cortes • Cabo San lucas • Port of Guaymas • Port of Vallarta • Port of La Paz

• Port of Mazatlán • Port of Ensenada The natural resources of the Sea of Cortés astound in its variety, both in the ecosystems’ found along the coast and the variety of birds and marine life. The temperate waters along the coast are home to several species of whales, including the Pacific Gray, the Humpback and occasionally the Orca. Many species of dolphin call the Sea of Cortés home, as well as seven species of marine turtles. In addition, there are giant Manta rays, an amazing variety of colorful tropical fish in the natural reefs and a many varieties of shrimp in the estuaries of the rivers and bays. Fishing is considered the main activity in many parts of the Sea of Cortés, home to marlin, sailfish, tuna, swordfish and mahi mahi.

Port of Los Cabos: Los Cabos is one of the best sport fishing locations in the world, with abundant kinds of fish, which include sailfish, blue marlin, dorado, wahoo, yellowtail, barracuda, medregal, merely, mackerel, nicely, gilding, horse mackerel and diverse varieties of fish guards. Cabo San Lucas is the backstage for some of the most famous marlin fishing tournaments in the world. Being part of the “Mexican Riviera” cruise-ship route, it has developed a wide range of infrastructure in behalf of the safety and commodity for its cruise passenger visitors. And as for handling cruise passengers, the remodeling of Tender Docks 1 and 2 of the Wharf Pier, as well as the enlargement of Tender Dock 5, has been established in order to be capable of receiving ships of 1,020 feet length.

Infrastructure: • Four positions for simultaneous anchorage • More than 150 m of band for landing stage • Dockage facilities • Mooring facilities • Provisioning

• Walkway around the bay • Berthing for six tenders • Three private marinas • Fuel supply

Port of Guaymas As the “New Destination of the Sea of Cortes,” Port of Guaymas is ready to welcome tourists from all around the world with a new-state-of-the-art International Cruise Center incorporating a Santa Fe style and magnificent facilities that include 16 commercial shops. Only two minutes from downtown and the main highlights of the place, convenience plays a large factor. Discover the paradise where the desert meets the sea. Guaymas has experienced a colorful past as a port along the Pacific coast of Mexico. It has become the most important port of the State of Sonora and one of the oldest ports of Mexico.

Infrastructure: Berth positions: 1 / turning basin: 450 m / depth: 10.5 m Port of Mazatlán Called the “Pearl of the Pacific” for generations, Mazatlán remains untarnished after all these years. Modern resort hotels and a busy infrastructure in the bustling downtown core are connected by a major avenue lined by the Malecón, the longest in the country, following the curve of the bay. As the shrimp capital of the hemisphere, seafood was the rigueur for visitors, and it still ranks among the highest on a list of must-tries for visitors.

Information, copy and images provided by: Mexico Tourism Board

First Quarter 2011 • Cruising Magazine 25

Infrastructure: Berth positions: 4 / turning basin: 500 m / depth: 12 m Port of Puerto Vallarta: Puerto Vallarta is proud of being the second gourmet destination following Mexico City. Restaurants offer the best in fine dining, where the experience goes beyond just what’s on your plate. Cuisine ranges from typical Mexican to the Mexican chic haute cuisine to the latest culinary offerings of the world, with the freshest produce and seafood available. If you plan your time right, you’ll visit during the annual Gourmet Festival every November, a series of events you’ll never forget. Chefs come from around the world to enjoy our shores. Why don’t you?!

Infrastructure: Berth positions: 3 / turning basin: 400 m / depth: 12 m to 14m Port of La Paz The haven of La Paz has long been one of the secrets of Baja California Sur, known only to the avid fishermen. This capital city, the largest in southern Baja, has grown rapidly in recent years and now boasts an infrastructure to match smaller resort towns.

Since it actually faces northwest, sunsets are enjoyed from the Malecón in the evening. The architecture of this small town, founded in the 16th century, harks back to another time in Mexico. When it comes to fishing, there are many who swear by La Paz. The best way to see and experience some of the outer islands on the curved coast is to live aboard a fishing vessel.

One of the picturesque towns to visit in the region, about an hour away, is Todos Santos, known as an artist’s haven, as well as a typical sleepy colonial town.

Infrastructure: Berth positions: 1 / turning basin: 500 m / depth: 13.40 m Port of Ensenada Ensenada meets the needs of cruise ship travelers by providing plenty of downtown enticements, dynamic shore excursions and custom group tour packages. Each year, approximately one half million cruise ship passengers experience this thriving seaport’s incomparable hospitality that is seeped in tradition and flavored with a cosmopolitan twist. Enhancing Ensenada’s warm and friendly ambience are its exceptional shopping, outstanding dining, diverse recreational activities and rich array of natural, historical and cultural attractions. Located 60 nautical miles south of San Diego, Ensenada has been one of Mexico’s top three most visited portsof-call for major international cruise lines for more than 25 years.

The port of Ensenada has a specialized cruise facility, Ensenada Cruiseport Village, which features: • 2 berths: 185 m & 163 m length with 10.0 m. draft, for up to 3,500 pax vessels.

• A total area of 160,000 sq. meters with 48,000 sq. meters for shops & entertainment.

• 200-slip marina.

• Customs & immigration checkpoints and passenger & baggage screening in full compliance with ISPS Code.

The Route of the Mexican Riviera • Cabo San Lucas • Port of Mazatlán 26 Cruising Magazine • First Quarter 2011

• Puerto Vallarta

• Port of Manzanillo Information, copy and images provided by: Mexico Tourism Board

• Port of Acapulco

• Bays of Huatulco

• Port of Chiapas

One of the most outstanding coasts in the Americas is the exciting Pacific Coast of Mexico. A top favorite for fishermen, sailors and travelers of all kinds, the entire coastline of 7,828 kilometers or nearly 5,000 miles offers incredible variety. Even the coastline of Baja California measures in at over 2,200 miles. You can see the sunset and sunrise over the water from specific locations along the coast. Consider the ports of Cabo San Lucas, Mazatlan, Puerto Vallarta, Manzanillo, Acapulco, Huatulco and the recently inaugurated Puerto Chiapas, each one of them unique in its own way and offering a flavor that is at once truly Mexican, as well as international and unique.

Port of Manzanillo: Manzanillo’s enjoyable warm temperate climate, delicious food and land, water, air or fire activities, along with smiles every place you look around will certainly make you want to come back. On a small geographic extension, Manzanillo and its surroundings are a destination of contrasting beauty.

Touristic cruise terminal: Berth: 390 meters long capable of receiving 2 cruise ships simultaneously / capacity: 4500 passenger / depth: 12 m Port of Acapulco For cruise operations, Acapulco has two berths and three anchoring positions. A floating pier for tenders is located at the east end of the passenger pier, and a second tender launch is located in front of the car terminal. As mooring aids, the port has a mooring dolphin located 100 m. from the east end of the pier and four mooring buoys. A turnaround or homeport cruise operations facility with 2,166 m2 is in operation with 25 counters for check in, two X-ray machines, a metal detector arch, and a digital CCTV surveillance system. In addition, an air conditioned terminal building for transit calls with 900 m2 operates of restrooms, bars, restaurants, retail shops, authorized ground transportation or taxi cabs, money exchange service, information & hospitality desk and an internet & long distance call communication center.

The passenger terminal is located in the Historic District, which offers cruise passengers a safe and easy place for touring just two blocks from downtown area. Many tours are available to visitors: City Tour, Turtle Release Tour, Nature Walk, Kayaking or snorkeling at la Roqueta Island, Acapulco Bay Sail, Walking Tours, Hiking, White Water Rafting, Horse Back Riding, Deep Sea Fishing, Cultural & Historical Tours, Shot over Jet, Sailing tours, Aztec Dinner and the Multimedia Show at the Fort of San Diego, among others.

Bays of Huatulco Oaxaca´s nine bays were chosen by their unique characteristics, such as exceptional beauty and proximity to important cultural and colonial attractions combined with a perfect balance between cultural and natural resources. This makes them ideal for attracting international tourism.

Information, copy and images provided by: Mexico Tourism Board

First Quarter 2011 • Cruising Magazine 27

Huatulco is now the tenth cruise receiving port in Mexico, thanks to the construction of the dock, Muelle de Cruceros de Santa Cruz, with capacity to attend 2 cruise ships with an average of 3,350 passengers and 1,100 people in staff, each.

Located at 1,730 nautical miles from San Diego and 1,950 from San Francisco, Huatulco offers a convenient location on the Pacific Ocean. Its geographical position favors the Transcanal route: south of Acapulco and north of Puerto Caldera in Costa Rica, which is the last arrival port from Central America to Mexico.

The complex covers a large area of spectacular landscape that allows people to commune with nature, particularly in the virtually unspoiled beaches of Chachacual, Cacaluta, El Organo and Conejos.

Infrastructure • Pier with capacity for two, 4th and 5th generation cruise ships (919 ft long by 117 ft wide and weighing 101,535 tons) • Four berths for boarding and disembarking onto two floating docks • Provisioning • Fresh water supply • Sewage service • Garbage service Port of Chiapas Puerto Chiapas is located in Southern Mexico on the Pacific Ocean in the State of Chiapas. It has an impressive infrastructure made of wood and palm, designed and developed according to needs of the tourists and requirements of the cruise lines. This Cruise Terminal offers high quality services, like tourist information, tour operators, guided tours, car rental, taxi, internet, public phones, bars, restaurants, medical assistance, sales to amber, jewelry, handicrafts, souvenirs, ice cream, chiapanecos liqueurs and exotic flowers, all of these in an environment of excellent folklore dance and marimba music.

Infrastructure • 625 m dock • Official depth 32 pies (9.35 M) (NBMI) • Depth 36 pies (11 m) • Basin 450 m • Maritime signals • Capacity for 5th generation cruise ships, loa 300 meters and 115,000 GRT. • Capacity to receive more than 3,000 passengers.

The Gulf Route • Port of Veracruz

• Port of Dos Bocas

• Port of Progreso Port of Progreso It has been called “the route that has it all.” And it does. It is gifted with a strategic geographical location that offers unique tourism opportunities in hand with a developed service potential and port infrastructure. It consists of the ports of: Veracruz, Dos Bocas, Tabasco and Progreso, Yucatán.

Port of Veracruz Localed in the Gulf of Mexico and surrounded by history, culture, mysticism, architecture, archeological sites, gastronomic delights, and all kinds of music is the port of Veracruz. Its modern infrastructure, security and reliability make it a comfortable destination for tourists. Nowadays, the port has 19 docking positions with a 12 to 14 meters draft and a turning basin of 500 meters diameters depth. Among the piers is the so-called “Tourist Berth.” Located south from the cargo areas, this berth offers cruise lines the ideal docking position for its passengers due to its nearness to downtown Veracruz (5-minute-walk).

Currently, the “T” berth is 100 meters long, which, combined with “Dolphins,” reaches a length of 167 meters. Arrangements in this berth are on their way to enlarge to 170 meters long, which, combined with “Dolphins,” will have a total length of 200 meters. There will also be two accesses: one for services to the vessel and another for passengers.

The Port of Dos Bocas The Port of Bocas is located in the state of Tabasco at the southeast of Mexico. It offers the passengers the opportunity to explore Olmec and Mayan cultural archeological sites, rivers, lakes and taste the thousands of flavors that the gastronomy of the region has to offer. The port offers tourist services, shore excursions, and a pier of 984 feet long, a turning basin of 1246 feet wide, channel width of 328 feet and 32 ft of draft.

28 Cruising Magazine • First Quarter 2011

Information, copy and images provided by: Mexico Tourism Board

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Royal Caribbean and Jamaica Work Together to Reopen Port of Falmouth

R

oyal Caribbean’s work in conjunction with Jamaica to revitalize and rework the historic Port of Falmouth has finally been rewarded with their first call, with Falmouth welcoming the 138,000-ton, 3,114-passenger Royal Caribbean Voyager of the Seas. Though this is the fourth port in Jamaica to serve the cruise industry, it is the only one able to handle the 220,000-ton, 5,400-passenger Oasis class and will serve Royal Caribbean’s Oasis of the Seas during its Western Caribbean itinerary.

The development of the 32-acre site includes the creation of a themed retailshopping destination—with over 120,000 square-feet of leasable retail space that will focus on local crafts— alongside the dock that houses two berths capable of accommodating megaships. The Port features shops, restaurants and excursion options for cruise passengers, and local and overnight visitors should also frequent

the port and new tourism offerings throughout Falmouth, converting both the port and the city back into major tourism destinations and bringing the associated economic expansion.

Craig Milan, senior vice president of land operations, Royal Caribbean Cruises Ltd., shared the importance of this project and its imminent impact: "By partnering with the Port Authority of Jamaica, we are working to deliver our shared vision of Falmouth's rebirth.

Together, we are bringing the town's historic sites to life and integrating the culture and authenticity of this destination into a superior guest experience.”

Situated between Montego Bay and Ocho Rios, Falmouth is the capital of Trewlany Parish and traditionally known for its sugar plantations and factories. The project is predicted to bring a tourism spurt and add on to the current infrastructure, comprised of an 18th-century Anglican church, Georgian-styled plantation houses,

caves to explore and the Luminous Lagoon, which is illuminated by microscopic organisms and open to swimming and boat trips.

The additions have refashioned the area into a Colonial Williamsburg of the Caribbean, where passengers can go back in time to eighteenth- and nineteenth-century Jamaica and experience English heritage.

Of course, its central location makes a wealth of other options available. In fact, more than 65 tours are already available along the north coast from Ocho Rios to Montego Bay and down to Negril.

There will surely be something available for everyone who docks at or visits the completely renovated city and Port of Falmouth. This project has revitalized both entities and will help Falmouth regain its status as a tourism hot spot.

First Quarter 2011 • Cruising Magazine 31

Holland America Line’s Award-Winning Private Island Half Moon Cay Now Features Captain Morgan on the Rocks Island Bar

H

alf Moon Cay, Holland America’s renowned private island, has added another activity to their award-winning offerings.

Guests on cruises featuring Half Moon Cay now can experience the heritage of Captain Henry Morgan—legendary swashbuckler and scourge of the Spanish Main—at a distinctive and innovative, designed as a 101-foot-long, twin-decked, three-masted schooner, fashioned to look “washed up” on Half Moon Cay’s white sand beach. There is seating for 82 guests, with a total capacity for 326 guests. The bar decor features nautical artifacts and historic references to Captain Morgan’s exploits in these waters more than 350 years ago.

Located near the island’s Food Pavilion, Captain Morgan on the Rocks features outdoor seating on two awning-covered, themed decks. The open upper deck offers sweeping vistas of the beach, turquoise ocean and the island interior and lagoon while “cannons” release gentle mists of water to keep guests cool in the Bahamian sun. The lower deck features rum casks for seats, palm leafstyled ceiling fans and images “burnt” into the crafted wood telling the story of the legendary Captain Morgan, who plundered a unique spiced rum along with gold and silver in 1668 and then lost everything when his ship went aground on rocks. The ship’s band, HAL Cats, performs for guests on a built-in bandstand in the aft section of the bar.

Matthew Sams, vice president, Caribbean relations, is responsible for

32 Cruising Magazine • First Quarter 2011

the operations of Half Moon Cay and oversaw the concept, design and construction of the new bar. Holland America Line collaborated with Diageo Global Travel & Middle East (GTME)—the world’s leading premium drinks business that created Captain Morgan® Original Spiced Rum in 1983—to accomplish this feat, and the actual construction was performed by island staff.

“Half Moon Cay is consistently our top-rated destination in the Caribbean, and Holland America Line is always seeking innovative ways to further enhance this guest experience,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “Captain Morgan on the Rocks adds a fun and charming bar that complements the relaxing beach experience of Half Moon Cay.” Porthole Cruise Magazine has named Half Moon Cay “Best Private Island” by readers’ choice for the past 10 years.

Holland America Line developed the small area of Half Moon Cay to provide a quintessential and exclusive Caribbean island experience for cruise guests. The 2,400-acre island features 15 beachfront, air-conditioned cabanas, a natural 700-acre lagoon and fun-filled excursions for nature lovers and adventurous travelers alike.

Other activities on the island include horseback riding by land and sea, snorkeling and swimming with stingrays in a secluded cove, biking tours, the AquaTrax watercraft adventure tour and parasailing.

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The Evolution of the Cruising Industry

T

he cruising industry has transformed dramatically since its origination of a small, boutique business. In its beginning, cruising was merely a means to an end—a way to get from point A to point B when one wanted to travel across the Pacific or Atlantic, with the most common voyage being from New York to London.

Ships were converted transoceanic liners that lacked amenities, with its closest brethren being the steam ship, with which they also shared many of the same amenities and designs. Most passengers were willing to jump ship as soon as jet liners became available in the 1960’s.

Still, the cruising industry had been born, and it had built itself around the passenger and providing the best possible service to them. So even without the feature-rich ships that have become

part of cruising, the industry retained many loyal passengers and rave reviews because of this attention to this extraordinary service.

economic woes. Over and through all of this, the cruise industry has averaged a 7.4 percent annual passenger growth rate.

With this humble foundation, it is hard to believe that the industry has grown to a global industry that generates $40 billion in the U.S. alone, has more than 200 purpose-built ships, and services 15 million guests. What is equally impressive is how this fastest-growing category of leisure travel has maintained this constant growth, even in the direst circumstances.

It is undeniable that the airing of “The Love Boat” assisted this growth. But this is really because the show helped people remember that cruising is not just about getting there; that it is a luxury vacation. So even in a time when cruising was not as economic as airand land-based traveling, it saw another spurt.

Cruise vacationing continued to grow despite the Iranian revolution. It persevered through the oil crisis of the 1980s. It seemed unfazed by the launch of Desert Storm, 9/11, the dot.com bust of the 2000s and even the current skyrocketing fuel prices and

Nowadays, the value is one of the greatest and most appealing features of cruising. This value is actually the primary reason that most passengers under 40 cite as the reason for choosing a cruise.

The other most popular reasons are the chances to visit several locations, being pampered and luxuriousness.

First Quarter 2011 • Cruising Magazine 37

So despite all the changes we have seen in the ships and throughout the industry, cruising remains to be driven by the destinations, its extraordinary service and luxury—truly staying true to its roots.

Indeed, the cruise industry has always found a way to thrive, persevere and grow. CLIA-member lines launched 14 new ships in 2009, with another 12 news ships launched in 2010, representing a collective investment of $6.5 billion.

It seems intuitive to think that these trends will continue in the future, but what else is on the horizon? The cruise industry’s continued success hinges on its ability to remain flexible and adapt to change. It must continue to emphasize on ships’ mobility and redeploy vessels when appropriate. It must also generate increased demand through the continued launch of new and innovative vessels and by continuing to deliver good value for the money. The emphasis on global passenger sourcing must also continue, and the cruise industry must maintain its historically close relationship with the travel agency distribution system.

Furthermore, the cruise industry has achieved steady passenger growth since 2003, maintaining an average occupancy of 104 percent. CLIA-member lines carried 15 million guests in 2010 and will carry 16 million in 2011, a 6.6 percent increase. The growth will likely continue throughout the decade, as CLIA member lines have 26 ships on order through 2014, with 51,000 berths at a value of nearly $12 billion.

Fortunately, cruising’s growth also relies on strong fundamentals. The industry is historically resistant to recession. The new ships are proven to generate new customers, and the cruise

vacation format continues to represent travel’s best value, while consistently exceeding travelers’ expectations.

Cruising’s overall low vacation market penetration, combined with strong consumer intent to cruise and consumers’ expressed desire for regular vacations, plus the emergence of “close to home” itineraries that generate first-time cruisers, suggest smooth sailing ahead.

It’s clear that our industry’s successful evolution is the result of a collective effort amongst all of its partners, and it can be confidently said that no other industry has evolved more, or as quickly, as the modern cruise industry. Yet with 80% of the population still never having cruised and more feature-rich, largecapacity ships, along with international and close-to-home ports of call on the rise, it is also safe to say that there is still a bright future on the horizon.

Panama: Cruise Hub of Latin America

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anama has always been a place of transit; since the Isthmus emerged from the ocean and created the natural bridge between North and South America, Panama has been the central focus of trade all over the world.

Today, the country is consolidating itself as the hub of Latin America, not only logistically (having the largest free zone in the world), but also as the most important regional air hub, due mainly to the hub of the Americas established by Panama’s national airline—Copa Airlines in Tocumen International Airport in Panama City.

As of today, the hub of the Americas serves more than 50 destinations in over 27 countries in the Americas.

Panama is now positioning itself as the new cruise hub of Latin America, having two cruise ships departing Colon 2000 Terminal for the Caribbean: Royal Caribbean’s Grandeur of the Seas and Pullmantur’s Ocean Dream.

It has emerged as one of the region’s new and exotic destinations, due mostly to its great infrastructure, connectivity and a great deal of government and private projects, some of which are highlighted below: Panama Canal Expansion $5.5 Billion dollar project Panama New Metro System $1.0 Billion dollar project Panama Maritime Expansion $450 million project (including a new cruise terminal in the Pacific) Panama Office Park $200 million project Biodiversity Museum $70 Million project Information, copy and images provided by: Authority Tourism Panama

The country’s strong economic growth makes Panama the first Central American country that has been rated by the 3 economic investment debt rate institutions: • Standard And Poor’s • Fitch Ratings • Moody’s The year 2010 was one of Panama’s best years in tourism, with some great figures in number of passengers and expenditures: • Over 10 % growth in number of tourists, compared to 2009 • 14% increase in tourists’ expenditures • Over 10,000 new hotel rooms will be constructed in the next 2 years (A estimated investment of 3 billion dollars).

• Foreign direct investment in over 2.8 billion dollars • Occupancy rate in the city was at a 70% average Since the days of the conquerors, Panama was considered the most important route where goods passed to be shipped to Europe. The first transcontinental road was built here, which was named el “Camino de cruces.” Though this path was moved, a lot of the gold coming from North and South America was later shipped to Spain. Then the first transcontinental railroad was also built in Panama, and years later, our famous canal was developed.

Today, Panama continues to grow as a young, stable, secure and vibrant country waiting for you to come and experience why Panama has become the hub of the Americas.

First Quarter 2011 • Cruising Magazine 41

U.S.V.I. Renewed and Revitalized: Many Great Ports, One Amazing Destination

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he U.S. Virgin Islands has served as a favorite stop for cruise lines and passengers for years by offering a mix of exciting shore excursions, opportunities to explore local cuisine, history and culture and a variety of retail options for duty-free shopping.

With its enchanting towns, magnificent coastlines, historic sites and incomparable water adventures, a world of unforgettable moments are waiting to be discovered in St. Croix, St. John and St. Thomas.

What’s more: a number of new developments are underway to enhance the U.S. Virgin Islands visitor experience for cruise guests.

PARADISE RENEWED The destination’s four gateways to paradise beckon cruise lines and passengers with their breathtaking scenery, unforgettable activities and warm Caribbean culture.

Revitalization projects currently in progress at these ports mean that 42 Cruising Magazine • First Quarter 2011

cruise passengers have an opportunity to experience the destination in a way they never have before.

Charlotte Amalie Revitalization Project St. Thomas combines the natural beauty of the islands with an energetic atmosphere. Both the Crown Bay and West Indian Company ports offer seamless access to the downtown Charlotte Amalie area, one of the most beautiful harbors in the world. A revitalization project currently underway will result in an aesthetic lift and overall improved visitor experience in the downtown area. The pedestrian-friendly décor and natural aesthetics of Market Square are being upgraded with the addition of trees and the renovation of nearby buildings and roads. Main Street is receiving similar attention, as the entire downtown area is receiving parking improvements to better serve locals and visitors alike, helping to eliminate congestion and ensuring the area is navigable.` Other high-traffic areas being addressed include the Marine Route, Long Bay Road and Frenchman Bay

Road. Finally, cruise passenger mustsees—including Vendors Plaza, the Waterfront and Fort Christian—are undergoing extensive restorative work to offer an even more pleasing experience at the St. Thomas port.

In addition to the facelift being received by historic downtown Charlotte Amalie, the destination’s ongoing commitment to its visitors and cruise lines means it’s constantly working to enhance the cruise visitor experience. This year marks the beginning of a chain of new developments and refurbishments at the Territory’s ports of call. From recent attraction and restaurant openings to long-term improvement projects, the U.S. Virgin Islands is evolving, and the destination is excited to welcome cruise passengers to experience it.

The start of the year saw the reopening of Mountain Top on St. Thomas. In January 2011, following extensive reconstructive work, cruise passengers were once again able to access the best views of the island from its highest point of elevation. Travelers can relax

Information, copy and images provided by: U.S. Virgin Island Department of Tourism

on the viewing deck and indulge in a world famous banana daiquiri (a 60 year old recipe!) once again.

The Butterfly Farm reopened on St. Thomas under the management of Coral World Ocean Park. The unique attraction immerses guests in the world of the delicate butterfly, allowing interaction and observation of some of the most beautiful species in the world. The farm is a family favorite, and as a result of its new ownership, it is offering joint promotions with Coral World Ocean Park and the St. Thomas Skyride tramway—both large draws for cruise passengers throughout the year. Coral World Ocean Park gives guests a glimpse into underwater marine wildlife and hands-on experience with a “touch” pool and sea-lion encounters.

Meanwhile, St. Thomas Skyride tramway is the perfect way to savor the island’s breathtaking harbor views from 700-feet high.

Soon, St. Thomas will welcome Senor Frogs—a popular international restaurant, entertainment and retail venue—to open at Paradise Gate, St. Thomas. The renowned establishment will serve up its signature dishes, exciting nightlife and a variety of fun clothing and souvenirs.

The “Spirits” of St. Croix St. Croix remains an under-the-radar Caribbean gem rich with cultural experiences. The refurbished Ann E. Abramson Marine Facility at the Frederiksted pier area gives cruise passengers a new place to explore, and similar to its sister island, this port is seeing new developments that are sure to become essential stops on any St. Croix itinerary.

Already known as the home of Cruzan Rum, Diageo USVI, the Virgin Islands’ newest distillery, will be opening a Captain Morgan Visitor Center on St. Croix in anticipation of the Captain Morgan distillery set to produce its first batch of rum in 2012. The visitor center allows guests to experience the rum’s unique history, production process and a little more about the Captain himself. It will also house “The Captain’s Collection,” a stunning gathering of old and new Caribbean rums.

In addition to showcasing the history and culture of rum production, the visitor center educates travelers on LEED (Leadership in Energy and Environmental Design) certification and Diageo’s commitment to sustainability and responsible drinking.

Once cruise passengers disembark in Frederiksted, they can stroll along its waterfront and enjoy the shopping and breathtaking beaches, a perfect escape for those seeking tranquillity and relaxation. History buffs will enjoy a visit to nearby Estate Whim Plantation, a restored 18th-Century sugar mill situated among 12 acres of majestic plantation buildings and tropical flora. Foodies can indulge in authentic West Indian dishes laden with spices or international cuisine infused with local flavors in one of the town’s many restaurants.

Meanwhile, Gallows Bay Dock, located only a mile from the charming town of Christiansted, enables guests to explore the area by foot. In Christiansted, visitors enjoy taking pictures in the historical churches, meandering through pastel buildings and unique art galleries and perusing the charming boutiques, cafés and pavilions.

Best known for the array of water activities available to guests, St. Croix’s crystal waters provide the perfect backdrop for everything from a leisurely swim to a thrilling kayak excursion.

St. Croix is also heralded as one of the world’s top diving destinations, offering enthusiasts dives that will inspire even the most seasoned experts. The island is also home to Buck Island National Reef Monument, an underwater wonder that stretches across 19,000 acres of protected land and pristine waters, beckoning visitors to explore.

New World Cuisine Meets Local Flavors in St. John While St. Thomas boasts two impressive ports, it also serves as the entryway to the lush island of St. John. Islandhopping to this charming island is simple with a 15-minute ferry ride from St. Thomas, making it the perfect day-trip.

One of the new restaurants to open in Cruz Bay, St. John this year is popular New York City Malaysian-inspired restaurant Fatty Crab. The Fatty Crab crew will bring its signature funky flavors and rock ‘n roll atmosphere that the two Fatty Crabs in New York City have come to be known for. The menu will be similar to its other locations, but will incorporate produce found locally, giving the culinary team a chance to play around with new ingredients, like the Virgin Islands’ conch, spiny lobster and fruits and vegetables indigenous to the island.

This addition is sure to delight visitors and locals alike with its unique take on dining in the gorgeous Cruz Bay location.

To learn more about the U.S. Virgin Islands, please visit www.visitusvi.com or call (800) 372-USVI. First Quarter 2011 • Cruising Magazine 43

FCCA Member Cruise Lines…

Creating Strong Bonds with Industry Partners

T

he FCCA Cruise Conference & Trade Show will be held in San Juan, Puerto Rico from October 3rd through October 7th, 2011. This annual event, generally regarded as the industry’s premier gathering, promises to bring the most prominent professionals from all areas of the cruise industry together—from cruise lines’ CEO’s, presidents and executives to entities throughout destinations’ private and public sectors. This is the only place where attendees are provided with the opportunity to meet with and develop business and personal relationships with dozens of the cruise industry’s top decision-makers.

The annual Conference creates strong bonds between attendees and cruise executives from the FCCA Member Cruise Lines by bringing them together for three to four days over a series of meetings and structured events to foster the discussion of trends, development of ideas, promotion of products/destinations and cultivation of lasting and worthwhile relationships. Moreover, the nearly 100 high-level cruise executives who attend each year are committed to working with each and every attendee to give them insight into the cruise industry and help them properly target the industry and establish the proper business model.

There is no other industry event that provides attendees with the opportunity to have breakfast and lunch with a couple of the cruise executives in attendance during the day, participate in numerous business functions, workshops and meetings and then have dinner and drinks in the evening with more cruise executives…over a full four-day period!

If you were interested in doing business with the cruise lines, you would need to: • Develop a comprehensive business plan detailing your proposed business.

• Formulate a business proposal to present to the cruise executives.

• Establish contacts and make arrangements to meet with the decision makers from the cruise lines.

The FCCA Cruise Conference & Trade Show is the one and only place where you can meet with the key decision makers from the FCCA Member Cruise Lines. Here, you will be able to: • Increase your cruise industry contact base—Member

Hon. Francisco Javier Garcia, Minister of Tourism and Kevin Sheehan, CEO, Norwegian Cruise Lines/FCCA Chairman at the opening of the 2010 FCCA Trade Show in the Dominican Republic

Lines’ CEO’s presidents and nearly 100 cruise executives from the Operations, Purchasing, Marketing and Shore Excursions areas will be in attendance.

• Gain insights on what the cruise lines’ needs are and what they are looking for in terms of products, services and ports of calls.

• Establish a clear vision on how to proceed on the road to success in your dealings with the cruise lines.

• Save time, effort and money.

The Conference provides numerous structured opportunities to interact with the cruise executives. The event will open on Monday, October 3, when the first session of Workshops and One-on-One Meetings will take place. On Tuesday, the official opening of the conference and trade show, along with more workshops and meeting sessions, followed by the Welcome Party. This is succeeded by two more days of similar opportunities, all of which focus on the establishment of relationships with the top decision makers, exchange of ideas and the latest trends/information, promotion of products/destinations and other facets to help actualize the benefit of doing business with the cruise industry.

The workshops are designed to highlight different areas and First Quarter 2011 • Cruising Magazine 45

needed to further develop their business model to appeal to the industry.

Additionally, the FCCA Trade Show provides exhibitors with the opportunity to showcase their products, services and destinations.

The structured opportunities will not be your only opportunity to network with the cruise executives in attendance. In today’s business world, more and more business relationships and deals are formulating and struck in social settings, which will also be offered every night of the event.

Cruise executives and conference delegates meet for one-on-one meetings.

issues thought to be of interest to industry partners. The workshops are intimate in order to stimulate ‘roundtable’ discussions.

One-on-one meeting sessions enable Conference delegates to meet one-on-one with top cruise executives to discuss their ideas and/or proposals and learn first-hand if there is any interest on the part of the individual cruise executive or the respective cruise line, along with gaining any information

The cruise executives are committed to working with you from the moment they arrive right throughout the three or four days that they will be staying in one of the Conference hotels. In other words, they are willing and able to speak with you at any time, and we urge you to take advantage of this one-a-year opportunity.

So if you would like to strengthen your bonds with the cruise lines, make new contacts and increase your share of cruise business, join us in Puerto Rico from October 3rd-7th, 2011.

Bring It On! We Can Handle It.

For information contact Ricky W. Kunz, Vice President Origination 713-670-2400 | www.portofhouston.com

Cunard Produces Royalty with Queen Elizabeth

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irst impressions matter, and Queen Elizabeth impresses as soon as guests embark into the ship’s triple height Grand Lobby, which showcases her grandeur and links her with ocean liners of the past. With its finishes of light mahogany and marble, stunning art deco chandelier from the era of the first Queen Elizabeth, cantilevered balconies and magnificent over two-deck high original artwork piece on the grand staircase, the Grand Lobby is the social focal point of the ship.

From the outside, her distinctive black and red livery hints at an experience that differentiates a Cunard liner from a modern-day cruise ship. This is most evident in the ship’s adherence to liner traditions, with elegant double and triple height public rooms on a grand scale, luxuriously endowed with rich wood paneling, intricate mosaics, hand-

woven carpets, gleaming chandeliers, and magnificent marbles.

standards for excellence aboard the entire fleet.

Every moment on board, a passenger is pampered, starting with the food.

Having satisfied the palates of distinguished travelers for the past 170 years, Cunard Line continues this tradition with the fine restaurants and bars aboard the Line’s new Queen Elizabeth.

Whether guests look to participate in traditional British tea service, meet up with friends for a cocktail, indulge in a sumptuous meal or find a quiet table to enjoy a nightcap, they will find themselves surrounded by elegant décor, treated to Cunard’s signature White Star ServiceTM and the finest in food and beverage offerings. Heading the multi-layered culinary program is Cunard’s renowned Global Culinary Ambassador, Jean-Marie Zimmermann, who continues to define the culinary

In their day, The Verandah Grills on Queen Mary and the original Queen Elizabeth were perhaps the most exclusive dining rooms at sea, on par with exclusive private clubs in London, New York and Paris. In keeping with this tradition, The Verandah restaurant on the new Queen Elizabeth offers an experience that encompasses exquisite cuisine, contemporary design and impeccable service.

With menus created by Chef Zimmermann, The Verandah, located on Deck 2, is a celebration of fine French cuisine, paying homage to the chef’s homeland. A light and elegant room, views of the ocean and the Grand Lobby set the tone for a distinguished dining experience.

First Quarter 2011 • Cruising Magazine 49

Princess Grill Suite

The dishes served take guests on a culinary journey through France, evoking the special personality and flavor of regions such as Périgord, Pyrenees, Alsace, Bresse and Burgundy. Sourcing products from the finest purveyors, including many in France, Chef Zimmermann combines these with the best methods to achieve the quintessential taste experience. Guests can look forward to enjoying culinary masterpieces, such as Monkfish and Rascas Fish Bouillabaisse, Magret Duck, Baked Brie de Meaux Brioche and Hot Vanilla Soufflé infused with Edmond Briottet Peach Liqueur.

Open 24 hours a day, The Lido Restaurants on Deck 9 are light, spacious, casual areas with wonderful sea views. Taking note of the cuisines from the exotic destinations that the Line visits during its legendary World Voyages, the Cunard culinary team presents a range of global dishes, offering guests an array of gourmet options that satisfy any palate. During the day, breakfast and lunch is served buffet-style.

Of course, entertainment is always important, and the focus is obvious when looking at the Royal Court Theatre. The magnificent three-deck theater, with tiered seating for 832 guests, is the location for the main entertainment of the evening, with fullscale, West End-style productions featuring world-class entertainers.

Decorated in a regal blue and gold color scheme, this grand auditorium offers 50 Cruising Magazine • First Quarter 2011

private boxes on the upper level, along with a lounge area for guests to enjoy drinks before the show.

Queen Elizabeth’s two-deck Queen’s Room ballroom, another Cunard signature feature, is designed for dancing, cocktail parties and traditional English afternoon teas complete with finger sandwiches and freshly baked scones with jam and cream. This superb room highlights Cunard’s royal links and traditions and has murals inspired by views from royal palaces, a photographic collection of Cunard’s Royal ship naming and also displays the original Royal Standard given by Her Majesty Queen Elizabeth, the Queen Mother when she came to name the original Queen Elizabeth back 1938.

Other highlights are the dramatic high ceiling, crystal chandeliers, a large 1000 square foot dance floor with inlaid wood patterns and rich wall décor, with spectacular art deco backlit glass panels.

The traditional Royal Arcade on Decks 2 and 3 present famous brand names in 4000 square feet of shops, while the two-tiered Library features a unique leaded glass ceiling and a globe from the era of Her Majesty Queen Elizabeth I, along with its 6000-book collection.

Opposite the Queens Room, yet connected to it, the Queens Arcade presents the perfect location for a quiet lounging area in touch with, yet separate from, the Queens Room proper. Here, morn-

Verandah Restaurant

ing coffee and afternoon tea is served, accompanied by ocean views.

Queen Elizabeth’s impressive aft outdoor space on 9 Deck is the venue for a new concept of entertainment with garden parties reminiscent of those held at British country houses, whilst the forward Games Deck offers paddle tennis and introduces croquet and bowls under a canopy to shield players from the sun.

ConneXions Conference Centre and Internet Centre on Decks 1 and 3 comprise an education centre for enrichment programs, featuring a flexible classroom venue for classes that includes Computer Training, Maritime Navigation, Art and Wine Tasting. The Internet Centre enables passengers to stay in touch during their voyage by surfing the web from desktop computers. For laptop users, the ship offers WiFi Internet access within the comfort of each stateroom and GSM mobile phone connectivity throughout.

Child facilities on board Queen Elizabeth feature The Play Zone and The Zone, with the very latest equipment for children of all ages. A permanent staff including trained British nannies is on hand in this inside/outside play area.

Health and fitness facilities are extensive. The Cunard Royal Spa and Fitness Centre features the latest spa and beauty treatments for men and women, as well as a hydro-pool and thermal suite.

Forward of the Spa is the expansive

Royal Spa

gymnasium and aerobics area with state-of-the-art cardiovascular fitness equipment, including inclining treadmills and stationary bikes complete with their own personal LCD television screens.

In addition to the large hydro-pool in the Spa are two outdoor swimming pools on Deck 9. There is also a large aft sunbathing area where The Lido Pool is located.

Queen Elizabeth also offers a range of bars and clubs to suit a wide range of tastes with a variety of atmospheres.

On Deck 10, guests find the Commodore Club, a nautically themed observation lounge, similar to that on Queen Victoria. Rich leathers and wood paneling give the feel of a classic private club. Providing extensive views over the ship’s bow and a host of intimate seating areas, the space is the perfect venue to enjoy a martini, cozy up with a novel or just watch the world float by.

Due to the popularity of Café Carinthia on Queen Victoria, this inviting lounge returns to Queen Elizabeth. Touting a leaded-glass ceiling, marbles and Art Deco touches, the space is a beautiful retreat where guests may to choose from a selection of sweet pastries, fine teas and coffees. Overlooking the Grand Lobby, the Café is an ideal place for people watching.

The Golden Lion Pub, another Cunard

Royal Court Theatre

signature, offers English pub food for lunch in a traditional British pub setting.

From fish and chips to shepherd’s pie, guests may enjoy a taste of the United Kingdom, no matter where in the world the ship is sailing. They also can select from a variety of ales and catch a sporting event on the plasma televisions.

Europe and beyond from her home port of Southampton, with a total of 52 maiden calls in her first full season.

Rounding out her 2011 season will be a series of five-day Getaway voyages and two visits to the United States on roundtrip voyages from Southampton.

Growing interest in overnight calls will see the newest Cunarder also stay overnight in Amsterdam, Venice, New York and Quebec.

The ship also includes the Yacht Club, which is named after the very popular entertainment space that was located aft on QE2, offering guests the perfect venue for activities and gatherings during the day or dancing at night, with views from its 270 degrees of windows.

Queen Elizabeth offers 1046 staterooms, of which 892 (85%) are outside staterooms, with 738 (71%) featuring balconies, and nine different types of suites and staterooms: Grand Suites, Master Suites, Penthouses, Queens Suites, Princess Suites, Britannia Club, Balcony, Outside and Inside.

Included in next year’s line-up are four sailings to the Mediterranean and one voyage to the Holy Land, which includes calls in Jerusalem, Galilee and Cairo. Also available will be a series of 14-day Baltic voyages, two 7-day Fjord departures, an 11-day voyage to the North Cape, a maiden Around the British Isles Voyage, plus a number of voyages to the Atlantic Isles and Canary Islands.

Cunard now features its most extensive range of voyages to date, with a greater choice of itineraries, departure dates and overnight stays. The 2011 maiden voyages for Queen Elizabeth offer a wide-ranging series of itineraries in

Queen Elizabeth will also participate in the World Voyage with its flagship sister, Queen Mary 2, to a combined 60 ports across 33 countries, featuring Queen Mary 2’s first circumnavigation around Australia.

First Quarter 2011 • Cruising Magazine 51

Junior division winner, Kaela Smith, Jamaica

Senior division winner, Kerri Bascom, Bahamas

FCCA 2011 Poster Competition Winners

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ach year, the Florida-Caribbean Cruise Association (FCCA) invites students from the Caribbean and Latin America to participate in the annual FCCA Foundation Children’s Environmental Poster Competition.

Students were asked to create a poster that visually depicted at least three ways they believed could help protect the environment and promote environmental awareness in their country.

The competition’s purpose is to promote and stimulate environmental awareness among students and to effectively educate the younger generations on the importance of environmental protection.

This year, 13 destinations throughout the Caribbean and Latin America participated. Each country submitted one poster in each age category to represent its finalists.

One entry per category was selected as a winner for the best message that advocated the role each destination plays in preserving the environment.

Winners included 12-year-old Kaela Smith of Conrinaldi Avenue Primary from Jamaica in the Junior Division (ages 12 and younger) and 15-year-old Kerri Bascom of Queen’s College from Bahamas in the Senior Division (ages 13-16). Kaela and Kerri will each receive an educational scholarship of US$3,000 and equal donations for their respective schools.

52 Cruising Magazine • First Quarter 2011

Kaela Smith’s poster, “Stop! Think! Reduce your Carbon Footprint!” illustrates three ways in which we can protect our environment. More so, it displays ways of preserving our environment by means of recycling, organic farming, and reforestation.

Kerri Bascom’s poster, “Pollution, Everyone’s Problem” illustrates the different ways in preserving our environment, as well as the dangers and consequences of polluting our earth. The poster depicts the many ways in which we can educate our youth and promote forms of saving our planet.

The FCCA also congratulates the second- and third-place winners in each division. Second-place finalists were 12-year-old Daniel Lashley from Barbados in the Junior Category and 14-year-old Sophia Taisha Boyer from Haiti in the Senior Category. Third-place winners were 12-year-old Ludivine Ramaroson from Martinique in the Junior Category and 15-year-old Brenden Gonsalves from Barbados in the Senior Category. Second-place winners in both categories will each receive US$1,500, and third place winners will receive US$1,000.

The FCCA also awards the schools of the first-, second- and third-place winners in both categories the same amount received by their winning student. All finalists in each division will receive US$200 to reward their participation and good work.

THE CRUISE COLLECTION THE ILLUSION OF NATURE After one visit to the Emilio Robba Studio in the Miami design district you will never look at another flower arrangement without questioning the line between nature, art and illusion.

The lifelike qualities of silk flowers fool the eye and the illusion of nature is complete.

Silk flowers are recognized as a standard in the hospitality industry and Emilio Robba continues to create innovative landscape solutions in response to the unique challenges and requirements facing the Cruise Industry.

Visit the Emilio Robba Studio to review the new Cruise Collection, a creative concept of self contained and easy to maintain landscapes and arrangements.

EMILIO ROBBA STUDIO !"!"#$%#"&'#()#*#+,(+,#-.#*##/01#12"#0"0/#*#,$-345366(783+#*#9997%+,.,3#5366(783+#

Faces In The Industry Junior Powell – F&B Manager, Carnival Cruise Lines My name is Junior Powell and I am from beautiful Jamaica. I am a Food & Beverage Manager for Carnival Cruise Lines and I am currently serving on board the Carnival Liberty.

I started my Carnival Cruise Lines career back in 1987 as a snack steward on board the Carnivale. I then progressed through the ranks to my current position, which I have held since 2000. In my 24 years with Carnival I have worked on 18 ships and in six positions.

I’m so glad I opted to pursue a career with a company that has helped me grow and which has offered me opportunities that I otherwise would not have had. During my time with Carnival Jamaica Cruise Lines I have developed personally and professionally and so, in working for this great company, I have changed not only my life, but my family’s too.

Carnival is one of the best companies to work for as it has provided me with job security that in turn has allowed me to plan and commit myself financially to projects at home. Also, because of the opportunity for upward mobility there is a high morale amongst our staff, which makes my job easier and even more worthwhile.

Of course, working on a cruise ship affords me the opportunity to visit many beautiful places. My favorite among them is the Caribbean but Alaska is also one of the most beautiful places on this planet. I feel honored to have seen it.

Generally speaking, being on board a cruise ship is such a unique, multi-cultural place to live, work and have fun. And now I can say that I have friends from all over the world who I have shared once-in-a-lifetime experiences with. I’ve also learned so much about the world’s cultures and people. It’s amazing and I will cherish the memories and relationships for a lifetime.

First Quarter 2011 • Cruising Magazine 55

A delegation from the U.S. Virgin Islands led by Governor John Dejongh (center, first row), meets with the FCCA Security Operations Committee.

Alberto Escudero, Director, Puerto Rico Ports Authority; Jaime Lopez, Chief Development Officer, Department of Economic Development and Commerce; Michele M. Paige, FCCA and Mario Gonzalez LaFuente, Director, Puerto Rico Tourism Company.

56 Cruising Magazine • First Quarter 2011

© SeaWorld Parks & Entertainment, Inc.

H<9 DCFH © Universal Orlando Resort

C: 7<C=79G © Disney

Once upon a time perhaps, vacationers had simple wants. Good food, sun by the pool, an evening show…

But today? They want excitement, they want choices, they want to do things they’ve never done before! That’s why you created the next generation of ground-breaking cruise experiences… …And why bringing ships to Port Canaveral is the next sound business decision to make. Because here, you can sell more choices that transcend the ordinary — by reaching out just beyond your ships to Central Florida/Orlando attractions for shore excursions and pre- and post-cruise packages that your guests will recognize as premier in innovation and world-class in wonder.

Add that we’re the closest port to Orlando via an uncongested and stress free expressway, our first-class facilities and cruise-friendly attitude, and we have what it takes to make your guests and your CFO smile.

For additional information, contact Cruise Development at 321.783.7831, extension 253.

TION | DISNEY MAGIC | DISNEY DREAM | NORWEGIAN SUN CARNIV AL DREAM | CARNIV AL SENSA VA VA AT AL CARIBBEAN MONARCH OF THE SEAS AL CARIBBEAN FREEDOM OF THE SEAS | ROY ROY YA YA (DISNEY FANT ASY 2012) TA