FATIMA
FASHION MARKETING
EZZEDDINE MAYO
PORTFOLIO
TABLE OF CONTENTS
4 - 5 about me 6 - 7 INTERNSHIP @ SLINGSHOT 8 - 9 cult candy cosmetics 10 - 13 my articles 14 - 15 E.MACBEAN SWIMWEAR LAUNCH 16 - 19 competition 20 - 21 “no label” final major project 22 - 23 campaign moodboard 24 - 25 campaign mock-up
about me instagram
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email: fatima_ezedine@hotmail.com
BA (Hons) fashion marketing at the university of east london I am originally from Spain with Lebanese heritage. My mixed background and experiences have made me an open-minded and rounded individual that can adapt quickly to changing situations. I am committed to working professionally and diligently on behalf of a company and skilled in remaining calm and courteous during high-pressure situations. I have knowledge in Photoshop, InDesign and Illustrator, as well as Marketing strategy.
linkedin: fatima ezzeddine mayo 4
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slingshot INTERNSHIP
My classmate Ellie Richards had interned at Slingshot last year and recommended me to Sam and Zoe, the women behind the brand. I have been working ith them since September 2019, writing articles for the blog and helping out with event launches for the clients, developing skills in PR and online Marketing.
SLINGSHOT is a Londonbased, brand innovation, strategy and communications consultancy specialising in the business of fashion, beauty, lifestyle and travel.
some clients include: I also help with online presence for Slingshot as well as our clients, such as Cult Candy Cosmetics. In the following pages you can see a representation of my work within Slingshot.
https://slingshotlondon.com 6
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market research
cult candy cosmetics 8
CAMPAIGN & PR CONCEPT CREATION 9
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my articles
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E Macbean swimwear launch
E.MACBEAN is a high-end, UK swimwear brand set to launch in 2020. Responsibly designed utilising modern quality fabrications and technical development processes, the project is a creative collaboration between wife and husband duo, Eleanor and Andrew Ibi.
The preview of the upcoming launch was created by Slingshot in an art gallery in London. The models were wearing E.Macbean designs while the guests conducted a live painting workshop. As part of my internship, I was at the event helping with management and providing pictures for the Slingshot instagram account.
instagram: @emacbeanswim website: https://emacbeanswim.com “Our pieces represent a responsible, inspiring and considered process, designed through a soft, sensitive lens�. 14
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competition I chose to participate in the New Blood 2020 Awards. The brief called to create advertising campaigns for different brands. I chose to create a campaign for Yula. A brand of natural energy drinks. Yula’s slogan is “amazonian energy” and they incorporate very bold colours. They also use Amazonian animals as the brand’s mascots. I combined that in three very clean images that I thought would be very eye-catching and would portray the essence of the brand.
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On the right is an example of a Yula stock advertisement photo. In the next pages you can see my designs for the brand. Furthermore, click on the image to learn more about YULA.
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If people shouldn’t have labels, why should skincare and makeup?
My final major project consists of a genderless skincare brand. I got inspired by the desire of the men around me to take care of themselves and their lack of knowledge on how to do it. Furthermore, I found out most brands are very gender-exclusive and do not contemplate different gender spectrums, which are more common every day. In an effort to make the brand more special, I thought about making it about the sharing experience of the skincare routine. A experience that you can share with your loved ones. Taking care of ourselves and our loved ones should be able to be translated onto skincare.
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final major project
“NO LABEL” is vegan, cruelty-free, paraben-free, sustainable, clean and genderless.
“NO LABEL”
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CAMPAIGN MOODBOARD
CAMPAIGN mock-up
Photographer: Paula Carreras @pacrxs
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FIN. BUSINESS INQUIRIES: FATIMA_EZEDINE@HOTMAIL.COM
THANK YOU!