M A I N
C R E AT I V E
O U T P U T
contents TABLE OF
Ab o u t N o L a b e l
4- 5
Press Release
6-7
#ImNotLabelled campaign
8-13
Product range
1 4- 1 5
Po p - U p e v e n t
16-17
P R Pa c k a g e
18-19
Why choose No Label
2 0 -2 1
Where to find us
2 2 -2 3
Fa t i m a E z z e d d i n e M a y o U1711832 Fa s h i o n M a r k e t i n g CW2 Main Creative Output Final Major Project - PAGE 2 -
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ABOUT NO LABEL
No Label is a gender-neutral skincare & makeup brand that looks to bridge the gap bet ween self-care and gender norms .
Clean beauty & makeup Genderless Ve g a n Cruel ty-f ree Paraben f ree Sustainable Inclusive Non-judgmental
Makeup
and
have
be
to
skincare overly
d o n’ t
feminine
overly manly, it is just a medium to become your most comfortable self.
Our products are designed to be very simple to use ; no need t o w a t c h 1 0 0 Yo u Tu b e t u t o r i als to have a working skincare routine . They are also created to get the best properties from a natural and a scientifically based product . No need for harsh chemicals or posh natur a l i n g r e d i e n t s t h a t d o n’ t p a y off.
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PRESS RELEASE
PRESS RELEASE “NO LABEL’s first skincare launch”
For immediate release London, 11/06/2020
No Label is delighted to be presenting its first skincare line launch. On Saturday 13th of June 2020 there will be a Pop-up event at Shoreditch Truman Brewery to present the new inclusive gender-neutral skincare products.
The event will feature a Q&A with skincare expert Hyram, who will be explaining how to make good use of our products. Furthermore, our skincare team will be advising all of our customers in order for them to find what they’re looking for. Plus, we will be giving out exclusive tote bags with all purchases.
“No Label” has been designed to breach the gender barrier, making it an experience that can be shared with family and friends, making people closer through the benefits of natural skincare and makeup. We wanted to create a range of skincare & makeup products that are completely inclusive & genderless, creating a sense of acceptance & community within the brand.
The launch can also be followed online and a livestream of the Pop-up event will be available on our Instagram page on the day.
Media contact:
Fatima Ezzeddine Mayo, CEO
nolabelmedia@gmail.com
(+44) 7550 205517 - PAGE 6 -
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#IMNOTLABELLED CAMPAIGN The #ImNotLabelled campaign rejects gender conforming norms , b y claiming that we are NOT labeled and we want o ur customers to feel accepted and free to do what makes them feel their best , whether that be skincare , makeup or any representation of their identity. We e n c o u r a g e o u r f o l l o w e r s t o p o s t p i c t u r e s o f t h e i r t r u e s e l v e s with the hashtag #ImNotLabelled in order to become part of our family.
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N O
L A B E L :
P R O D U C T
L A U N C H
R A N G E
“skincare routine”
G G To n e r T h i s i s t h e s t a r o f o u r p r o d u c t s . To n er is often overlooked but it is a game-changer when it is the right
Squalane cleanser
one. Our green tea and grape infused
Squalane is a moisturiser that helps
toner has very high anti-inflamma-
boosting
tory properties that help reduce the
and detoxif ies the skin. This cleans-
skin bloat and minimise the appear-
er has been formulated to be gentle
ance of pores.
on the skin, making it appropriate
the
collagen
production
for all skin types and for daily use. SIZE: 100ml P R I C E : £ 7. 9 0
SIZE: 100ml PR I C E: £6 . 9 0
Sleeping cream sleep
is
the
most
import-
ant. If you need a little boost, try
SPFace serum
our night cream enriched with hyal-
Having fun while not getting sun
uronic acid, argan oil and vitamin E.
d a m a g e s h o u l d b e ea sy. A n d i t i s . S P-
This product has been formulated to
Face serum is an every-day hydrat-
restore and hydrate your skin while
ing light serum that is enriched with
you do nothing but sleep.
SPF 25, making it the best companion for your every-day life.
SIZE: 100ml PRICE: £10.50
SIZE: 75ml PRICE: £11.50
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01 / 05 / 2020
Beauty
N O
L A B E L :
P R O D U C T
E XPA N D E D
R A N G E
L I N E
“self-care”
Coffee body exfoliant This ground coffee and brown sugar
Herbal Bath sal ts
exfoliant helps reduce skin texture
These bath sal ts contain lavender
while eliminating excess water and
flowers for relaxation, argan oil in-
i m p rov i n g b l o o d f l ow. I t w i l l ke e p
fused epsom sal ts for hydration and
your skin baby smooth, especially
detoxif ication
when using lotion afterwards to not
and
chamomile
for
soothing the body and the mind.
lose any moisture!
PRICE: £19.90
PRICE: £18.70
Clay face mask Pink clay is rich in Silica, which helps with improving skin elasticity and cell renewal. It helps minimise the appearance of pores and leaves skin feeling smooth and radiant.
PRICE: £20.80
Sweet Herbal Body lotion Sweet almond oil is rich in antioxidants, vitamin E and essential nutrients. It is highly hydrating, anti-inflammatory and is good with treating skin damage such as hyper-pigmentation and sun damage. Ours is infused with chamomile and lavender for a relaxing effect. Use after bath!
PRICE: £23.90 - PAGE 12 -
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N O
L A B E L :
P R O D U C T
S E C O N D
R A N G E
L A U N C H
“makeup”
Dynamic Duo Mascara The Dynamic Duo mascara is an essential! Use it for both your eyelashes and your eyebrows to keep them looking full and flawless with a natural f inish. Enriched with castor oil to promote hair growth. Available in clear and brown.
PR I C E: £8 . 9 0
Essential lip balm SPF f illed shea butter lip balm for
smooth
fused
with
antioxidants
kissable
lips,
blackberries and
a
infor
delicious
t a s t e . I t ’ s a m u s t ! Yo u ’ l l w a n t to call your crush.
PRICE: £3.90
Never tired concealer Yo u ’ l l a l w a y s l o o k r e s t e d
with the
No Label concealer. Natural f inish with a high coverage base.
Available in 24 different shades.
PR I C E: £6 . 8 0
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POP-UP EVENT
T h e Po p - U p w i l l b e a n o p p o r t u n i t y f o r o u r c u s t o m e r s to be able to test our products in person , while being h e l p e d b y o u r s k i n c a r e p r o f e s s i o n a l s . We w i l l a l s o have a Q&A with skincare expert Hyram , to sort out how to get used to a skincare routine . Fur thermore , we will be giving out tote bags with ever y purchase and will have a Photo booth available to immortalise the experience.
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PR PACKAGE
The PR package will be sent to industr y inf luencers that we
think
might
enjoy
our
products , as a form of digital advertising,
since
they
will
post their reviews on our new products on their social media platforms , possibly attracting their audience to view No Label’s industr y arrival .
In the package , the tote bag to commemorate No Label’s launch is included, as well as all the star products.
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WHY CHOOSE NO LABEL
If you feel like you are not represented by other brands , at No Label we are 100% inclusive and 100% gender-neutral .
If you are tired of your significant other or your sibling “ borrowing� your skincare products , you can both use our products! One for your and one for them , No Label is for ever yone!
If you think skincare products have to be exp e n s i v e f o r t h e m t o b e e x p e n s i v e . . .c h e c k o u t o u r product range!
No Label is 100% natural skincare for ever yone . Join the re volution! #ImNotLabelled
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WHERE TO FIND US
@nolabel_uk
No Label UK
@NoLabel_UK
We b s i t e : h t t p s : / / f a t i m a e z e d i n e 7.w i x s i t e .c o m / w e b s i t e -3
Our products can be found on-line at our website above . C o n n e c t w i t h u s o n s o c i a l m e d i a o n t h e l i n k s a b o v e , w e a r e o n I n s t a g r a m , Fa c e b o o k a n d Tw i t t e r .
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THANK YOU.