By: Fatima Ezzeddine Mayo
PR / Awareness campaign ideas
Based in Lithuania but has a worldwide following. Bold creative makeup looks as a form of expression.
@powerpuffmoniq
(London) (20.6k) (bold makeup looks)
@_lahrin_
(51.8k) (LA) (very creative cult makeup looks)
@contrashelby
(12.6k) (queer makeup artist)
@stifflog
(20.4k) bigender art student with bold looks and cosplay
@imitationangel
(Paris) (188k) (very creative makeup artist) Has YT channel
@anaellepostollec
Influencers with bold looks in order to appeal to the young rebellious Generation Z that wants to stand out.
Influencers - GENERATION Z
(24.2k) Influencer with a lowkey, relatable theme. Looks like an average teenager’s account so she portrays relatability.
@venomous.venus
(USA) (143k) Creator and self portrait artist. Uses very creative makeup looks as a form of expression
@sarahmcgonagall
(Ireland) (133k) (very creative and colourful makeup looks)
@karolinekato
(USA) (544k) (bigger influencer but is very well known for her bold looks and for being affiliated with the LGBTQ+ community and speaking her mind.
@jazzmynejay
(Based in AUS, worldwide audience) (180k) Influencer known for her colourful creative looks. Has YT channel.
@rowisingh
(Berlin) (240k, bigger influencer - outspoken vegan, makeup-savvy influencer with a wide audience like herself) Has Youtube channel.
@kickiyangz
Influencers that have a strong voice and think outside the box in order to appeal to the Generation Y individuals that are socially conscious and want to experiment.
Influencers - GENERATION Y
(LA) (24.7k) (drag queen)
@thegigigoode
(Manchester) (141k) (alien makeup drag queen)
@junobirch
(Berlin) (63.8k) (drag queen)
@chloewaldorf
(UK) (37.5k) (star of Rupaul’s Drag Race UK)
@theonlyvinegarstrokes
(USA) (12.7k) (body positive, bold makeup drag queen) Has YT channel
@valentineaddams
(UK) (79.4k) (Drag host - star of Rupaul’s Drag Race UK) Current exposure on media and TV due to RPDR UK just starting to air
@gothykendoll
Influencers from the LGBTIQ+ community that use makeup as a form of expression. They strongly link to their audience since they share experiences and values.
Influencers - LGBTIQ+
(Seattle) (99.5k) (very creative cult makeup looks)
@blondetaki
(LA) (19.1k) makeup artist with trendy. colourful looks
@micaelakbeauty
(Berlin) (28.7k) (makeup artist)
@joannabacas
(USA) (104k) (beauty influencer) Has Youtube channel.
@aryunatardis
(LA) (129k) (male makeup artist) Has Youtube channel
@danielzrotfl
(14.8k) male makeup. Has Youtube channel
@patrickbluemakeup
Influencers from the Beauty Industry that showcase new techniques and products, will attract other industry individuals looking for inspiration.
Influencers - INDUSTRY
Instagram influencer marketing CCC could have influencers showcase how to use their products in order to create Halloween, Christmas and New Year’s Eve looks. This could also be translated into other festivities such as Valentine’s Day.
CREATIVE CAMPAIGN IDEAS
In order to reach to more consumers, this could also be done through Youtube reviews/tutorials.
Limited Edition Season Products CCC could create special Christmas bundles at a discount, to make for the perfect gift. Packaging could be limited edition in order to persuade consumers to buy it within the season. This could also be done for other festivities such as Halloween and St. Valentines Day. I have used Jeffree Star Cosmetics’ website as an example since they do produce limited edition products for Halloween and the launches are consistently successful. In their website they also put already-existing products under the Halloween tag that fit the theme or colour-scheme of the festivity. I think this could be easily implemented onto the CCC website and that specially their cult followers would appreciate to create their looks.
Social Media Advertising In order to promote the season-specific prudcts/bundles, CCC should post eye-catching advertisements on Social Media (essentially Instagram). A good example is the one picture on this page, which is taken from the Cult Candy Cosmetics website. This ads could also be printed in coupon form in order to reach the target consumers that might not be involved with the brand online. In the coupon, the new products and offers could be displayed.