INSIGHT
Morgans partners with UNIFIX UK-based Morgans Builders Merchants recently agreed a partnership with UNIFIX to adopt its new Trade bag range across not only its head office in Oswestry, but across all five of its UK branches. Here Editor Will Lowry speaks to Owner Martin Cap about the benefits of becoming a UNIFIX supplier. Morgans Builders Merchants has been established for over 60 years – providing building, agricultural and DIY supplies. What made you decide to stock the UNIFIX brand?
“The focus of Morgans has always been and always will be on customer service. Over the years our motto has become ‘a family business you can trust’. We pride ourselves on our interaction with our customers and as a result we have customers that have been with us for decades. Also, all new customers are made to feel like they’ve been working with us for years. As such, we’ve developed brand loyalty and strength, which has taken the business forward. We actually stocked the UNIFIX brand years ago but for one reason or another it dwindled. However, recently I picked up the phone to Tony Williams, sales director at Owlett-Jaton – who I’ve known for over 30 years, and we had some productive discussions. We were already using a reputable company as our supplier, but we were really impressed with the UNIFIX products and loved the recently introduced Trade, Retail and Ironmongery bag ranges – with the possibility for the different bags to be linked together and displayed in a variety of different layouts. As a result, all our branches in Aberystwyth, Deeside, Newtown, Oswestry, and Ruthin, have been fully kitted out with the brand. We are pleased to be doing business again with UNIFIX and the service so far has been very efficient.”
Morgans Builders Merchants’ head office in Oswestry
58 FASTENER + FIXING MAGAZINE // ISSUE 108 NOVEMBER 2017
UNIFIX offered an easy and efficient stock cleansing option and even helped with the transition to the new brand.”