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dating 101:

campus dating etiquette 5 rules to keep

you on point


la dolce

vita with Cailin russo

places to shop

San Diego Trendsetters OUR FAVORITE SHOPS in san diego



Detox Your Body Fashion News September Hot Spots





Happy Hour Every Day OB

11am-5pm: $1 Microbrew 3pm-6pm: 1/2 Off All 38 Drafts 1/2 Off All Pitchers $1 Hot Sake Carafe


“Best Asian Fusion” —Fashion 5.0 Magazine, 2011

Best beers on tap!

—38 Microbrew Selections COME TASTE OUR NOODLES

2218 Cable Street * Ocean Beach, CA 92107 * 619.450.6868 *





dating editor’ s note

september 2011 | editor’s note: volume 2 * issue 7 * september 2011

PUBLISHER morgan myrmo

EDITOR-IN-CHIEF megan nuñez, ESQ.

art director kim lalla

Photo editor david J. olender

Assistant Editor Samantha Wadley features Editor tori haynes fashion Editor dean hall

asst. Fashion editor ashley mehrdad beauty editor Meagan Brown Video Editor Jared smith staff writers

Jillian Marie Dyer, alex mcnair, Nohely Mendoza, cathryn moe, micah skye

contributing writer Morgan Ferrari


Gail Bowman, Steven david brandon,

September is one of the warmest months of the year here in sunny San Diego. I love to take advantage of beautiful weather by pairing fall fashion must-haves with my summer favorites. No need to shove those summer dresses and tiny little skirts to the back of the closet just yet! Au contraire, add your favorite pair of booties and the perfect autumn purse to that summer outfit and you’re in business! For students, being back at school can be a very exciting time of the year. In the fall, schools host cultural events, lectures and opportunities to meet new people that are not available during the summer months. Make sure to take advantage of everything your college has to offer as these are the best years to try new things and discover who you really are. The combination of warm days and cool nights makes September the perfect month to start a new romance. Keep your eyes peeled for the right man but remember to stay focused on your own, individual goals as well. Balance is the key to life and there are always great opportunities to find it. So get out there ladies and best of luck!

Stephen Finlayson, Jonah Gilmore, Garrett Priddy, On Wai Lau,

Jamie Le Dent, Jeff Lewis, James Norton, Audrey Rynberg, Amanda Sewell, Brad Smith, Emily Soto intern

Natalie Slemp events coordinator julie bell

We strive to make a positive environmental impact. we use environmentally-friendly inks and fsc certified paper. you can make a difference with us. please save and recycle this magazine. For contributing writers, please email sample(s) to For contributing photographers, please send a portfolio link to Fashion 5.0 is not responsible for unsolicited contributions unless agreed with the publisher. Copyright 2011 by Fashion World Media, LLC. All rights reserved.

—Megan Nuñez, ESQ. MADE IN USA



september 2011 | contributors:

staff spotlight:

Jeremy Harris Stylist

Cailin Russo Model

Tori Haynes features editor

Jeremy Harris, who did hair this month for the cover and “La Dolce Vita” editorial, has been in the industry for 11 years and is a stylist and partner at A Style Concierge in Downtown San Diego. According to Harris, “Hair is your number one accessory, so it should always look its best.” In regards to working with Fashion 5.0, “It was fun and they are great people. Everyone was good at what they did and at the end of the day, everything looked phenomenal.”

Cailin Russo is a San Diego native who loves to surf, go to the beach and see live music. Between going to school and doing homework, Russo is working as a professional model. Her current projects include working with American Apparel, Coke, Roxy and Elle Japan Magazine. In regards to the “La Dolce Vita” shoot with Fashion 5.0, Russo stated “The shoot with the team was awesome and I got some great shots on a gorgeous property while having a blast!”

Always interested in fashion, SDSU journalism junior and former FORD model Tori Haynes has quickly worked her way into a leadership position with Fashion 5.0. According to Haynes, “Working with the Fashion 5.0 team has been an amazing experience! I always look forward to the next thing that comes my way. I have also developed a greater confidence in myself as I have learned that anything is possible if you have discipline and determination.”




features p.

DIEGO TRENDSETTERS 16 SAN 8 of Our favorite places to shop


dolce vita 20 la FALL FASHION PREVIEW


28 project ethos art, music and fashion p.






departments p. 10

p. 30

p. 36

September Hot Spots

News, Style & Fall Must-Haves

Issue release at Stingaree, back-to-school at Typhoon's!




p. 12

p. 33

p. 37

College dating etiquette

Detox your body with these easy steps

New Astrology with Cathy Moe


p. 14

p. 34

Ke$ha's dance party, oh yea...

Keep your skin soft and supple this fall...






p. 38

september calendar

What's Happening!

magazine SEPTEMBER 2011


la dolce with Cailin russo

dating 101:

campus dating te etiquet rules to keep 5

you on point

places to shop

San Diego Trendsetters





COVER: Photo, Gail Bowman. Top, $245, vest, $875, by Diane Von Furstenberg; earrings by Kate Space, $78; ring by House of Harlow, $72; all available at Bloomingdale's.

Detox Your Body Fashion News September Hot Spots


$5 drinks $150 svedka bottle specials show your valid college id at the door for complimentary entrance before 11pm

no cover FridaYs absolut specials: $5 cocktails & $200 bottles

$5 skYY drinks $200 skYY bottles

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$200 ketel one bottle specials no cover for service industry employees (must show pay-stub or biz card) presented by | phone 858.273.west(9378) | web 959 hornblend street | san diego | ca | 92109

specials: $2.50 beers / $3 root beer / mind-erasers / $5 patron shots no cover charge doors open at 8pm located at

pb’s only true nightclub.

sponsored by SEPTEMBER 2011 //



hot spots


Baseball AND HANGS favorite places to eat, chill and play By Alex McNair

Dragon's Den before and

after padres game hangout

Not far from the gates of Petco Park is Dragon’s Den, a fabulous destination for pre-game appetizers or post-game drinks. The Asian-fusion menu has a variety of dishes that can be ordered and shared at the table. Although a full sushi menu is offered, there are plenty of options to please every taste. Dragon’s Den has an outdoor patio with full dining available which enables others to imbibe in the warmth of San Diego’s warm evening weather. The interior of Dragon’s Den is welcoming and decorated to feel like the restaurant is entertaining Asian royalty. The bartenders, who are young, attractive and friendly, bustle around the wrap-around bar for hours during the pregame rush. The sushi bar is in the back room and allows diners to view the sushi chefs, who diligently slice and roll beneath the high defini-

tion televisions displaying current scores and the opening pitch. Happy Hour is extended longer than many other downtown locales and runs weekdays from 2-7. The longer Happy Hour allows time for a late lunch with girlfriends or early evening munchies with a date. On game days, Chicken Gyoza, California rolls and draft beers are offered at four bucks a pop making downtown dining pleasantly affordable. In addition to a delicious variety of Asian inspired appetizers and entrées, Dragon’s Den has an exciting list of cocktails as well including the refreshing, cucumber infused Spatini. On weekends the Den offers guests a “Build-Your-Own Bloody Mary & Champagne Bar” starting at 11am, making it a reasonable and fun location for everyone.

315 10th Avenue in East Village | 619.358.9332 |

Petco Park And it's outta here!

Petco Park flipped the switch on the San Diego baseball scene when it opened in the East Village of downtown in 2004. A highlight for tourists and destination for locals, Petco Park offers a variety of activities for family and friends including picnic spots, a Little League infield and the Western Metal Supply Building. Situated against the backdrop of our San Diego skyline, Park at the Park hosts groups of friends socializing and families picnicking and playing and has also been utilized for events like Beer Fest. Tickets at the park run pretty cheap while still offering the ballpark experience. Spectators can get an up-close look at their favorite players from “The Beach” behind the right field fence during batting practice before the games. Downtown can be busy enough on any given day. On game day, remember to coordinate with public transportation if possible. For about five bucks you can hop on the trolley and save yourself the trouble of scouring the streets for parking!

100 Park Boulevard in East Village 619.795.5005

fun fact: SeaWorld originated with four UCLA fraternity brothers who wanted to open a restaurant with a marine show. 10


910 Grand Ave. • Pacific Beach 858.483.7772 •


Cut/Partial Highlight


1-Hour Massage

First time clients only. Not valid with any other offer. Expires 10/31/11.

First time clients only. Not valid with any other offer. Expires 10/31/11


Women’s/ Men’s Haircut

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$50 (Reg. $110)

Visit or call 619.922.5414 for appointments. First time clients only. Not valid with any other offer. Expires 11/30/11. SEPTEMBER 2011 //



Dating 101

school rules tips and etiquette for dating your co-eds during the school year

1 3 5 2 4 By Jillian marie Dyer

photo by jonah gilmore

1 Stay Focused

A new school year means new boys! But don’t get too carried away and caught up on finding a boyfriend. Remember, did you go to school for an education or romance? Being a good student doesn’t mean you have to drop off the face of the earth and transform into a total bookworm. You can still have your cake and eat it too, just as long as you learn how to balance your time wisely. If you don’t have a daily planner it could benefit you to go buy one right away. This notebook will be a lifesaver when it comes to juggling social events, work and school.

2 Dress to Impress Go shopping! Yes, you have been given permission to go do what us girls do best! Define your own style and impress your friends and your crush with a new wardrobe. It’s time to stop putting on clothes just because they’re convenient and instead highlighting your best features. Getting ready for that back to school “hey look at me” look doesn’t have to be expensive. Usually the weather is pretty hot when school begins, so a cute summer dress would be the perfect way to stand out!

3 Avoid Gossip

Is gossiping a fun social thing to do with your friends? Instead of talking about other people’s lives, start living your own! People who gossip do it simply out of boredom and to make themselves feel superior. If a friend tells you she heard your boyfriend went on a date with another girl, don’t automatically assume it was true and start calling him frantically. Even though your friend is trying to be helpful, a lot of times the rumor will be false and twisted. Just ask questions to find out the facts without giving yourself up!

4 PDA 101

When publicly displaying your affection, one walks a very fine line. We all know what it is and how awkward it can be when couples engage in it. Keep it PG-13 for everyone’s sake! When you’re out-andabout other people can see you, such as your English professor or your boss at work. If you want people to know you are together, holding hands is a perfect way to broadcast your affection.

5 Be Yourself

Conformity in school is very common because often time’s people are afraid to be different. Well don’t be scared because individuality is hot! It’s great to have friends but be a leader, not the follower. For creative folks, get involved with a writing group or join a band. Even if unsure, one can get out there and meet people to discover their own interests. Who knows, maybe you will find something you like! Explore to have something interesting to bring up in conversation. This is not only crowd pleaser – it is impressive to your crush as well.

Bonus tip: Don't date people in your dorm. If you break up, you're going to be stuck with each other for the rest of the year.




Fashion 5.0 Magazine 2011

Beach & Bay Press

2005, 2006, 2007, 2008, 2009, 2010

Downtown News 2010

Burger Wars Winner Channel 6 News, 2010

“A whole new burger ballgame” —SD Reader

Gaslamp 624 E Street • San Diego 92101 • 619.237.9990 Pacific Beach 4640 Mission Blvd • San Diego 92109 • 858.274.7117



dating music

"...if you want to be a legitimate artist, it’s more important what you say no to." —Ke$ha


S s ' ' a A h s e H $ K E K

y t r a p e c n a d by Nohely Mendoza






esha Rose Sebert, known today as “Ke$ha,” is not one to be missed or overlooked with talented performances that scream party, glitter and boys. Two years ago after appearing on Flo Rida’s hit single “Right Round,” Ke$ha remains in the spotlight as one of the hottest new touring acts in America.

Ke$ha’s appearance on Right Round happened in 2009, when she walked in on a recording session for the song with Flo Rida and Dr. Luke. Dr. Luke recommended that Ke$ha perform the female vocal. She nailed the song and they ended up doing two more tracks together, however, she was not credited for the song, nor did she receive any money. She also refused to appear in the video, explaining to the New York Times that “if you want to be a legitimate artist, it’s more important what you say no to. I knew he would want me to be some sexpot, shake my booty, and whatever.” Later that year, she released her single "Tik Tok" which reached number one in 11 countries. In 2010 she expanded her debut album Animal into a new version titled Cannibal, where tracks such as "Cannibal", "We R Who We R", "Sleazy" and "Blow" were added.

Now, Ke$ha is busy with her first concert tour, the Get $leazy Tour. Ke$ha described her inspiration for her tour during an interview for Billboard Magazine, stating “It’s a ridiculously fun dance party that will build on the energetic sets [I] played while opening for Rihanna last summer.” She elaborated, “Visually it will just be assaulting and sonically it will be assaulting. It’s just going to be an assault of all your senses, but it’s going to be really, really, really can be the most raw and visceral version of themselves and not be judged.” Among her opening acts will be 3OH!3, LMFAO and Spank Rock. Ke$ha’s Get $leazy Tour comes to San Diego on September 18.

In a 2010 interview with British entertainment Web site Digital Spy, Ke$ha stated “People get so pretentious about pop music so I do feel like I’m fighting this battle. My record is honest and fun. It’s a celebration of youth and life and going out and getting crazy. I’m about non-pretentious irreverence and… good fun!” In 2010, she won an award for “Best New Act” at the MTV Europe Music Awards and this year, she has been nominated this year for 25 music awards, including American Music Awards’ “Artist of the Year,” and MTV Video Music Awards’ “Best Female Video” for "Tik Tok". Although she did not win at the 2011 Billboard Music Awards, Ke$ha did have four nominations including “Top New Artist” and “Top Female Artist.”

Did you know:


Ke$ha appeared in the video for Katy Perry's, "I Kissed a Girl" and sang background vocals for "Lace and Leather" by Britney Spears.



san diego trendsetters o c e a n

b e a c h

the closet

4949 Newport Avenue (619) 222-2999 This is a great place where you can mix and match different pieces and put your own personal flare of the latest styles. “Some of the most popular trends are influenced by Japanese and Jamaican styles, among other cultural inspirations.” Be sure to grab your sporty camo jackets and tops as well as flirty, feminine dresses that can be paired with a light sweater. The Closet can provide if you need a stylish clubbing dress, classic and crisp blouses for work, shorts and basic tanks for working out, or simple a cute outfit to wear while out shopping.



p i c k s

dream girls

5054 Newport Avenue (619) 223-4836 What’s better than a relaxing day at the beach, and taking a break from the sun for some shopping? Dream Girls is a quaint and charming boutique that has the perfect clothes for women of all ages. Whether you’re seven or seventy you’ll be sure to leave Dream Girls satisfied and looking good! Some of the upcoming trends you can find at Dream Girls include basic skinny jeans, cool ponchos, and high fashion peasant tops. Color alert! This fall is all about hues of mustard, plum, red, and pale pink.

Whether you like to search for that perfect outfit wandering the streets of downtown, effortlessly floating through the stores in luxurious shopping malls, or by checking out chic boutiques after hitting the beach, San Diego has the hottest fall trends covered no matter where you are! photos by brad smith and garrett priddy

By Tori Haynes

p a c i f i c

b e a c h

tutto cuore

p i c k s


1019 Garnet Avenue (858) 490-4685

1031 Garnet Avenue (858) 270-2222

What’s an outfit without shoes? At Tutto Cuore you have never ending options for fashionable, feminine, and funloving shoes. The hottest shoes for fall fashion broken down into three major categories: shoes inspired by air, water, and fire. The whimsical and romantic air is inspired by the elegance and class of the 1950’s is best demonstrated by elegant strappy, white, and embellished shoes. Vibrant and refreshing water is all about paying homage to nature as it is our best resource. Express this style with bright watercolors, earth tones, wooden chunk heels, and of course, leather. Be dynamic and adventurous by rocking the “fire” trend and focusing on safari styles and unexpected mixes of texture and color.

Madison is a woman’s lifestyle boutique in the heart of Pacific Beach. The boutique is not overwhelming large and yet has every hot style you could want! The major influential pieces for fall are safari and animal prints, slouchy, sheer blouses matched with skinny jeans, and clean cut jackets in unique colors. Dress shorts are also expected to be very popular this fall to add a more polished spin to your typical outfit.



d o w n t o w n


eden boutique

Always keeping up with the latest trends, and even promoting some new bold and unique styles Dolcetti is the place to go to get your “fashion fix”! This fall’s trends are all about animal prints, fun rompers, and feminine dresses. This fall is full of trends that enhance that long and lean look. High-rise trousers and comfortable boyfriend-cut pants that are proven to flatter your legs are also in high demand.

Eden Boutique, conveniently located in the Gaslamp, has everything from trendy hats and accessories to high fashion dresses, tops, and other key clothing pieces. Fall fashion is all about going big and bold! A very popular trend across the board is the vintage look inspired by a mix between boho and gypsy with a fun flare from the 20’s. This roaring 20’s with flapper girl style consists of skirts and dresses, pieces with sparkle embellishments, and ultra highwaist pants and skirts. The other look, boho grunge, is a mixed look inspired by the Egyptians and Navahos, pulling from the key points of spirituality. With this you’ll find bold head pieces and jewelry, fringe tops and accessories, flowy backless tops, and items with bold Indian symbols and feathers.

635 5th Avenue (619) 237-4413


p i c k s


520 5th Avenue (619) 696-3336

f a s h i o n

v a l l e y

p i c k s

forever 21


Looking for high-fashion clothing for low-budget costs? Forever 21 is the place to go for hot styles and great prices! Some of their newest arrivals for fall fashion include pleated tribal print dresses, textured peasant tops, chunky cardigans, and open fitted blazers. Each of these great new items can be paired with fabulous accessories to either dress these staple looks up or down for any occasion. Dare to be different? Forever 21 also showcases some other bold new trends including floral print wide-leg pants, loose fitting woven pants, and flared corduroy pants. You can always stick to the simpler styles such as classic boot-cut jeans and cute crop pullovers. This grand store has everything you need from school basics to nightlife dresses, not to mention an entire room devoted to the hottest accessories.

Being on the forefront of fashion for years, Bloomingdale's possesses all the major fall trends once again. “This fall at Bloomingdale’s shoppers are invited to check out glamorous and dramatic fashions influenced by eras gone by and worldwide cultures.” Keep your eyes out for glam gowns in exotic colors, fur and faux fur vests, silk blouses, and maxi coats. Don’t forget about shoes! Sleek high-shaft boots, heeled loafers, and lace-up hikers are some of the key shoe trends you’ll need for any look. “These key pieces will be the canvas for the perfectly polished and put-together fall fashion.”

7007 Friars Road (619) 688-9113

7057 Friars Road (619) 610-6400



Dress by Fumbling Foe, available at Madison Boutique, $59.80. Silver Cuff available at Bloomingdale's, $65. Bag available at Jimmy Choo, $495. Sandals by Andrea, available at Tutto Cuore, $41.99

P h o t o g r a p h y

b y

gail bowman dean hall

s t y l e d

b y

Photo Assistant, Rodney Alan. Wardrobe Assistant, Brandie Johnson. Hair, Jeremy Harris. Makeup, Meagan Brown. Talent, Cailin Russo. Videography, Kevin Calumpit and Frank Silas.

Dress by Oxford Circus, available at Madison Boutique, $36.80. Vest available at Eden Boutique, $115. Gold Cuff Bracelet available at Eden Boutique, $22. Earrings, stylists own. Heels by Andrea, available at Tutto Cuore, $51.99.

Dress by Chasor, available at Eden Boutique, $216. Cardigan by Dex, available at Eden Boutique, $70. Necklace available at Eden Boutique, $30. Boots available at Jimmy Choo, $375.

Top by Lush, available at Madison Boutique, $42.80. Skirt by Diane Von Furstenberg, available at Bloomingdale's, $225. Necklace by Kate Spade, available at Bloomingdale's, $54.60. Booties by Chinese Laundry, available at Tutto Cuore, $54.99.




p roject

fa s h i o n | m u s i c | a r t

Featuring fashion, music and art in a way that not only allows aspiring San Diego fashion designers to showcase their work, but also gives local bands and artists a chance to display their talent. P h o t o g r a p h y

b y

david j. olender SEPTEMBER 2011 //


By merging a fashion show, live concert, and art gallery in one space, Project Ethos creates a thrilling new experience for participants and attendees.

f 28




















fashion live

mix up your normal "date night" outfit with an embellished clutch for a touch of class, or a pop of color with some funky feather earrings. And a new alternative to pumps are lace-up booties, which are perfect for the cooler season's nightlife and glitter automatically gives you a Vegas feel.

by soto

Left: Violet Blue Dress by Freshine, available at Gloss Boutique, $45.99. Earrings, stylist's own. Ring available at Shoes Me, $14. Nude Clutch by Veond, available at Gloss Boutique, $39.99. 'System' Pumps by Qupid, available at Shoes Me, $39.99. P h o t o g r a p h y

emily soto s t y l e d

b y

b y

alana grim serena cowes thalia spice 30


Right: White dress by Extaren, available at Gloss Boutique, $42.99. Feather Earrings available at Shoes Me, $18. Gold Bangle, stylist's own. Teal Clutch by Urban Expression, available at Gloss Boutique, $32.99. 'Puffin Champagne' Booties by Qupid, available at Shoes Me, $59.99.

fashion news

this just in * this just in * this just in

FASHION NEWS by ashley mehrdad and Nohely Mendoza

New Salon Opening L.A.-based Drybar has made its debut in San Diego. For $35, customers are offered a complete blow out (wash included) along with complementary coffee, tea, spa water, wine or even champagne. Appointments can be booked online at 12857 El Camino Real, San Diego, CA 92130

Hot Designer Collaboration Revealed Macy’s has revealed its new collaboration with Karl Lagerfeld for a capsule collection that launched August 31, 2011 in stores nationwide. The collection, to be available at the “impulse” department at Macy’s, is called “Karl Lagerfeld for Impulse Only at Macy’s“ and includes a mixture of sophisticated dresses, vivacious tops, modern tweeds and Karl Lagerfeld’s signature high-collared neck. Prices range from $50 to $170. Karl Lagerfeld is known for his iconic creations for Chanel, Fendi and his own label.

Comic-Con Brings Fashion to San Diego This June, the 42nd Annual Comic-Con International transformed San Diego into a stylish affair, including red carpets for celebrities and appearances from major fashion brands. The 2011 Comic-con sightings included Olivia Wilde from “Cowboys and Aliens,” Nina Dobrew from “Vampire Diaries” and actress Ana de la Reguera. Brands such as Chanel, Armani and Dolce & Gabbana were seen as well.

Fashionable Fundraiser On August 25th, Bloomingdale’s held their annual nationwide fundraiser to support amfAR, The Foundation for AIDS Research, a nonprofit organization that is dedicated to ending the global AIDS epidemic through innovative research. Kenneth Cole, Chairman of the Board, has created this event in order to raise awareness about AIDS, while also using his advertising and marketing skills to benefit this social issue. Bloomingdale’s customers supported the store’s commitment to the cause by texting in donations while Bloomingdale’s pledged a $75,000 donation themselves. To participate in the success of Bloomingdale’s Fashionable Fundraiser and help fight AIDS, you can make a $10 donation to amfAR with your cell phone. Text AMFAR to 80888 today and reply “yes” to help amfAR end the AIDS epidemic.

World’s Most Powerful Women Forbes has released their list of The World’s 100 Most Powerful Women with several well-known women from the fashion industry including Lady Gaga, who came in at #11, and Beyoncé Knowles, #18. World-renowned designers Diane Von Furstenburg, #91, and the lead designer of Prada, Miuccia Prada, #79, are newcomers this year. Gisele Bundchen has moved up to #60 this year while many influential fashionistas from 2010 have fallen off the list including Madonna, Sarah Jessica Parker, Tory Burch, Vera Wang and Donna Karan.

did you know: Karl Lagerfeld is an avid photographer. He shoots photos for the Chanel media kits as well as advertisements. SEPTEMBER 2011 //


fashion style

FALL MUST-HAVES Transform your wardrobe from summer to fall with these must-have pieces that will go with everything!

by ashley mehrdad

Autumn colors for denim Opt for denim in autumn shades this fall. Our favorites are Mushroom and Mustard tones, like these ones here. FP Skinny Cords in Mushroom and Mustard, available at Free People, $68.00

TWO-TONE SHOES Mix up your ordinary every day shoe with something two-toned! Incorporate bright items to add a pop of color to your traditional autumn palette. ‘Stylin’ Sandal in Pink/Orange by Nine West, available at Nordstrom, $88.95

bucket bag

Inspired by designers Alexander Wang and Chloé, the bucket bag has become fashion’s newest fad. Its chic and minimal approach is perfect for any outfit. Imitation Leather Bag in Deep Gold Brown available at H&M, $24.95

big knit

This fall is focused on big chunky knits. They work great as a layering piece for chilly weather, or even as a cover up for your favorite dress! Scoop Back Knit 2fer Tunic in Champagne available at Free People, $118.00

Bonus tip: White pants after Labor Day? Absolutely! Especially in sunny San Diego where people are embraced as fashion forward trendsetters! 32


8Detox ways to

In today’s advanced world, our immune systems are bombarded with artificial toxins and pollutants. Try one of these eight ways to detoxify your body to help reduce the amount of toxins and pollution in your body. by Micah Skye, L.N.M.T., N.C.

1 Eat Healthy Diet plays a key role in the process of detox. You have heard the phrase "You are what you eat." Vegetarian diets are the best way to naturally detox the body due to the fact that meat takes a lot of energy and enzymes to digest. Vegetables and fruits contain high amounts of anti-oxidants, vitamins, minerals and enzymes that help to cleanse the body. Steering clear of food and drink with high fructose corn syrup will also rapidly detoxify your body.

2 Detox Baths Salt baths are an excellent way to detoxify the body! Salt helps to clear toxins and lactic acid out of the body through the skin, which helps eliminate aches in the muscles. This inexpensive and fun treatment is recommended once a week while cleansing or detoxing your body.

3 Sweat it Out


6 Herbal Teas

Your Body

One of the most effective ways to remove toxins from the body is by sweating them out. The high temperatures in saunas, steam rooms and sweat lodges cause muscles to relax which allow cells in the muscles to release toxins they hold when tense. Sweat is a natural way for your body to rid itself of toxins and can also be done through exercise!

4 A Tongue Cleanse This one might sound strange at first, but when you go to sleep at night, your body goes into a deep state of healing and works to remove toxins through your tongue. When you wake up with bad breath it is a sign that toxins have been released through your tongue. This can be seen in varying colors also. It is important to clean your tongue in the morning before eating breakfast to avoid re-ingesting such toxic waste.

5 The Juice Fast Drinking vegetable and fruit juices are not only very cleansing and healthy, but they are full of anti-oxidants, vitamins, minerals and enzymes, which are very important for helping the body to detoxify and cleanse.

Herbal teas play a key role in the process of a juice fast. Herbal teas that help cleanse the body also facilitate the healing process. Some great herbal teas for detoxing include dandelion, fennel, licorice, ginger, cayenne, peppermint, goldenseal, juniper berry, chamomile and red clover.

7 Detoxifying Herbs There is a broad spectrum of herbs or herb supplements one can take to help detox the body. Great options include dandelion, goldenseal, milk thistle, neem, anantmul, tulsi and manjistha. The last four in that list are popular ayurvedic herbs that act as overall organ cleansers and tonics, specifically activating the kidneys, liver, pancreas and gall bladder.

8 Take a Foot Bath A powerful outlet for detoxification is through the feet. Detoxifying footbaths are inexpensive, enjoyable and easy. Another wonderfully easy way to detoxify while you sleep is by using a detox foot pouch. This is a wonderful method used in Asian cultures. Simply stated, it is a small pouch filled with mandarin wood vinegar, tourmaline and germanium. When placed on the foot the pouch creates a chemical reaction that causes the pouch to emit far infrared energy that stimulates the body's meridians and circulation of blood and lymph, detoxing and re-stimulating the body.

Meet micah: Micah Skye is a nutritional consultant, gourmet chef and yogi. He hosts an international radio talk show called Esoteric Action Radio. Tune in every Sunday from 6 p.m. - 8 p.m. on to hear Micah’s exploration of health and wellness. Feel free to call in about any health concerns you may have!

did you know:

Adding parsley and cilantro to your green smoothies is highly effective in ridding the body of heavy metal toxins.




Fall skin Tips to keep your skin soft, smooth and supple all season long

Kiehl's Ultra Facial Moisturizer SPF 15 available at Nordstrom, $29.50

By Morgan Ferrari

Although the leaves aren’t changing and the grass isn’t waning, everyone knows that winter is coming. Even though it seems to creep up out of nowhere and it isn’t noticeable quite yet, your skin may have a different opinion. Welcome to fall, the perfect time to make the transition to change up your daily skin routine. Follow these two tips that are all about being preventative, saving your from performing damage control later. With the right skin prevention you can be assured great skin all winter long.

1 2 3 1 The easiest way to amp up your defense is through moisturizing. Using the same moisturizer during the summer and fall and winter months is like wearing a tank top during a rainstorm – it’s ineffective and irresponsible. Also, don’t confuse weight for moisture. Just because the texture is thick and creamy doesn’t mean that it will keep your skin from losing its hydration. A universal moisturizer that’s great for all skin types is Aveeno’s Positively Radiant Daily Moisturizer SPF 30. It’s oil free, but uses a total soy complex that will help even out skin tone and lock in moisture.

aveeno positively radiant daily moisturizer spf 30 available at Target, $14.99

Skin Perfect Pore Refining Perfecting Moisturizer by Dior available at Sephora, $65.00

2 Even though it’s getting colder out, that doesn’t mean those harmful UV rays have disappeared, so make sure to keep the protection going. Another recommendation is an old school favorite, Kiehl’s Ultra Facial Moisturizer SPF 15. It’s been around for ages and rightfully so. The lotion is packed with healthy plant oils that are not only natural, but also some of the most effective occlusives which are the ingredients that increase the water content of the skin by slowing the evaporation of water from its surface.

Lancôme 'Exfoliance Clarté' Clarifying Exfoliating Gel available at Nordstrom, $25

3 Another way to prep your skin for the harsh, upcoming months is by ex-

foliating. Your skin is going to be sensitive, so try less abrasive products for daily scrubs, or use a full-on scrub once a week. An award winning Beauty product to try is Kate Somerville’s ExfoliKate Intensive Exfoliating Treatment. This product is known for Its signature ingredients that are full of Microbeads and Fruit Enzymes that gently scrub to safely lift dead skin cells. If you are looking for another at home spa-worthy treatment, try Lancome's Exfoliance Clarte.

Nobody likes dry, flaky skin, so by making these two minor changes you’ll be able to keep your summer skin and confidence intact.

Bonus Tip: Daily cleansing with a natural facial brush also helps keep skin soft and supple, prepping it for all other topical treatments.



september | in this issue: COVER Top by Diane Von Furstenberg, $245; vest by Diane Von Furstenberg, $875; earrings by Kate Spade, $78; ring by House of Harlow, $72, all available at Bloomingdale’s Fashion Valley Mall (619) 610-6400.

Casa Bella

TABLE OF CONTENTS Page 8 Center: Dress by Tory Burch, available at Bloomingdale's Fashion Valley Mall (619) 610-6400, $450. Vintage Earrings available at Eden Boutique (619) 696-3336, $26. Vintage Bangle available at Eden Boutique (619) 696-3336, $24. Handbag available at Jimmy Choo Fashion Valley Mall (619) 295-0303, $1,275. MAIN FEATURE Page 22-23 Dress by Fumbling Foe, available at Madison Boutique (858) 270-2222, $59.80. Silver Cuff available at Bloomingdale's Fashion Valley Mall (619) 610-6400, $65. Bag available at Jimmy Choo Fashion Valley Mall (619) 295-0303, $495. Sandals by Andrea, available at Tutto Cuore (858) 490-4685, $41.99.

tuscan style beautiful views

Page 24-25 Dress by Oxford Circus, available at Madison Boutique (858) 270-2222, $36.80. Vest available at Eden Boutique (619) 696-3336, $115. Gold Cuff Bracelet available at Eden Boutique (619) 696-3336, $22. Earrings, stylists own. Heels by Andrea, available at Tutto Cuore (858) 490-4685, $51.99. Page 26 Dress by Chasor, available at Eden Boutique (619) 696-3336, $216. Cardigan by Dex, available at Eden Boutique (619) 696-3336, $70. Necklace available at Eden Boutique (619) 696-3336, $30. Boots available at Jimmy Choo Fashion Valley Mall (619) 295-0303, $375.



Page 27 Top by Lush, available at Madison Boutique (858) 270-2222, $42.80. Skirt by Diane Von Furstenberg, available at Bloomingdale's Fashion Valley Mall (619) 610-6400, $225. Necklace by Kate Spade, available at Bloomingdale's Fashion Valley Mall (619) 610-6400, $54.60. Booties by Chinese Laundry, available at Tutto Cuore (858) 490-4685, $54.99. STYLE Page 34 On Left: Violet Blue Dress by Freshine, available at Gloss Boutique (858) 4831513, $45.99. Earrings, stylist’s own. Ring available at Shoes Me (858) 412-3302, $14. Nude Clutch by Veond, available at Gloss Boutique (858) 483-1513, $39.99. 'System' Pumps by Qupid, available at Shoes Me (858) 412-3302, $39.99. On Right: White Dress by Extaren, available at Gloss Boutique (858) 483-1513, $42.99. Feather Earrings available at Shoes Me (858) 412-3302, $18. Gold Bangle, stylist’s own. Teal Clutch by Urban Expression, available at Gloss Boutique (858) 483-1513, $32.99. 'Puffin Champagne' Booties by Qupid, available at Shoes Me (858) 412-3302, $59.99. FASHION DEPARTMENT PHOTO CREDITS Cover/Main Feature: Photography, Gail Bowman. Photo Assistant, Rodney Alan. Wardrobe, Dean Hall. Wardrobe Assistant, Brandie Johnson. Hair, Jeremy Harris of A Style Concierge. Make Up, Meagan Brown. Talent, Cailin Russo of No Ties Management. Style: Photography, Emily Soto. Photo Assistant, Victor Soto. Wardrobe, Alana Grim and Serena Cowes. Hair, Brittany Novak, Madison Patalono, Lindsay Strum, Deniez Surofchy, Airen Ware and Josh Weitz of Walk In Salon. Make Up, Karin Constanin and Melodie Pedro of EnVus Salon. Talent, Jillian Dyer and Jackie Guh. Project Ethos: Photography, David J. Olender. Location: FLUXX Nightclub, San Diego

rs f man s i o n i nth e s ky.c o m

Cathleen Shera Kramer & Martin

the best of ranch & coast

cell: 858.342.9373 office: 858.756.2398 SEPTEMBER 2011 //




Fashion 5.0 August Issue Release Party On August 26th, Fashion 5.0 joined forces with the SD Promo Girls, A Style Concierge and Stingaree to host the August issue release party and fashion show! PHOTOS BY Lenny Castaneda


Typhoon Saloon Typhoon Saloon “Back-to-School” Party Typhoon Saloon welcomed back the college students in style with a live photo shoot (see “fashion live” pg. 30). Make sure to check out Typhoon’s every Tuesday night for the best “Taco Tuesday” in town! photos by pol santos



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september 2011 by Cathy Moe ARIES The Ram { April 19 – May 13 } Aries is a showstopper, you’re used to being center stage. This is all the more true as autumn begins. Stick with those who have a positive outlook and a defined sense of style. You are radiant as you challenge outdated beliefs. Romance is whatever you want it to be. TAURUS The Bull { May 14 – June 19 } This month, you are determined. Dreams grow in September and you have choices to enjoy. Remember your heritage and dress with color and flair that make a statement. Keep your options open. Romance beckons. GEMINI The Twins { June 20 – July 20 } Your vibrant aura radiates as you blend your favorite colors and prints into your wardrobe. Romance surrounds you. A Gemini’s body language says it all. It’s a racy month, so why not enjoy it? You are in the lead. CANCER The Crab { July 21 – August 9 } This is a lucky month for you. Taking risks pays off. Look your best as you garner both respect and attention. Try smooth hairstyles and sexy wrap up sandals to complete your successful approach. Being practical in the romance department has its benefits. LEO The Lion { August 10 – September 15 } You’re the pioneer in any of your projects. Let everyone know what you stand for by wearing patterns and textures that spell confidence. Thicken your hair to bring out your jungle queen. Romance has meaning, but your interests are your foundation. VIRGO The Maiden { September 16 – October 30 } Paying attention to wardrobe details that will get you noticed. This is great for romance, studies and career. No need to fret as information you need arrives just in time. September is a great month for Birthdays and beauty. LIBRA God of Justice { October 31 – November 22 } Developing self-love strengthens your whole heart. Wear what expresses your essence. Beauty comes naturally to you. Simplicity in style shows your elegant lines. Romance is just a dream away. SCORPIO The Scorpion { November 23 – November 29 } You’re strong and sexy in September. A new beginning is perfectly timed. Say good-bye to old styles and hello to those that reveal your authentic self. Cutting through illusions brings you a month of delight. Romance is yours – just remember you are the complete package. OPHIUCHUS The Serpent Holder { November 30 – December 17 } As the new zodiac sign, you have time to discover your favorite fashions. Would you rather be shy and demure, conservative and classy, or racy with a stripe of temptation? No one can keep up with you because they don’t yet know all you stand for. Romance is a piece of cake, though you may enjoy your own projects best. SAGITTARIUS The Archer { December 18 – January 18 } Stand up for idealism with the outfits you wear. Are you ready for romance? Long flowing dresses suit you best. If you’re ready to face life head on try face-flattering sunglasses and protective sunhats why you explore the outdoors. You are about to take on a challenge. Luckily it’s one with a dynamic sense of style to match your freedom-loving spirit. CAPRICORN The Goat { January 19 – February 15 } Conservative aspects only add to your allure. In September you are noticed for being put together. You are organized, combining clothing lines that flatter and soothe. Staying focused on your tasks allows you to set trends that speak volumes without saying a word. You attract those who value your determination. AQUARIUS The Water Bearer { February 16 – March 11 } Your penchant for originality has many uses in September. You can mix and match an inspiring wardrobe, revamp your hairstyle and even begin a new life. There is every possibility you will do this and more. What you can’t change, you will develop. A thunderbolt could hit when it comes to romance! PISCES The Fish { March 12 – April 18 } Pisces holds a glimpse of what everyone wants. You are chic yet natural, flirtatious yet demure. When you speak you mean it. Or do you? Changing with the tides is your signature and getting attention isn’t something you strive for – it just happens! SEPTEMBER 2011 //


dating calendar

SEPT.2011 what’s happening

MUSIC: September 2: Identity Festival Featuring Kaskade, Crystal Method, Pretty Lights, Afrojack, the Disco Biscuits and more! Cricket Wireless Amphitheater, 1:00 p.m. September 6: Heineken Presents Nacional Records Road Trip Featuring Los Amigos Invisibles House of Blues, 7:00 p.m. September 9: Selena Gomez Valley View Casino Centers, 7:00 p.m. September 10: Luis Miguel Cricket Wireless Amphitheater, 8:00 p.m. September 13: J Boog Belly Up, 9 p.m., 21+

September 18: KE$HA PRESENTS THE GET $LEAZY TOUR SDSU, 7:30 p.m. September 18: Rascal Flatts w/Sara Evans and Justin Moore Cricket Wireless Amphitheater, 7:00 p.m. September 23: Marc Anthony SDSU, 8:00 p.m.



san diego county

EVENTS: September 15: Project Ethos This event combines fashion, art and music in a way that not only allows aspiring San Diego fashion designers to showcase their work, but also gives local bands and artists a chance to display their talent. The music and art gallery showcase begins at 8:00 p.m. followed by a series of runway shows at 10:00 p.m. House of Blues, 7:00 p.m. 21+ September 17: HALFWAY TO PADDY'S DAY Official celebration of St. Patty's half-birthday with free corn beef dinner from 5-8 p.m., live bands starting at 6 p.m. and drink specials all night long! Gallagher's Irish Pub, Ocean Beach, 5 p.m. – 2 a.m., 21+ September 17 & 18: Cardiff Surf Classic & Rerip Green Fest This year’s 2011 Cardiff Surf Classic is an eco-friendly event dedicated to spreading environmental awareness to all communities along the coast. Activities will include musical entertainment, delicious food and invigorating surf contests. You’ll also have the opportunity to learn environmentally friendly ways to maintain and recycle your surfboards! Seaside Reef, Cardiff September 23: Jim Gaffigan The hilarious Jim Gaffigan, actor and comedian, will be performing two shows on September 23 at Humphrey’s by the Bay, one at 6:30 pm and another at 9 pm. Known for his off-beat “asides”, Jim is sure to have you in stitches all night. Humphrey’s by the Bay, Shelter Island, 21+


SPORTS: San Diego Padres home games Petco Park, East Village September 5-7: vs. Giants September 16-18: vs. D-Backs September 23-25: vs. Dodgers September 26-28: vs. Cubs San Diego Chargers Home Games Qualcomm Stadium, Mission Valley

September 11: vs. Vikings, 1:15 p.m. September 25: vs. Chiefs, 1:05 p.m.


Through September 5: San Diego Zoo’s Nighttime Zoo Enjoy special time with the animals you love at night! Guaranteed to be wild, and probably a little bit crazy, the San Diego Zoo’s Nighttime Zoo festivities give guests extra time to visit the more than 4,500 rare and endangered animals at the Zoo. September 24 & 25: 14th Annual Chrysler Classic Speed Festival This spectacular family-oriented auto racing event is situated on the runways and taxiways of the Naval Air Station North Island and combines the unique draw of vintage race cars on a Navy installation that also showcases the latest Naval aircraft and equipment. With the stunning San Diego Bay as the backdrop, 225 of the world’s most unique vintage vehicles will race, some worth millions of dollars, and fans will be able to get up close and personal with the cars and their drivers. Naval Air Station North Island, 8:00 a.m. to 4:00 p.m..










Watch the games on our HUGE TVs with Surround Sound! ( HAPPY HOUR ) MONDAY - FRIDAY (Open - 8pm) * 5 Pint & Shot (Domestic/Well) * $3 Wells * $8, $10 & $12 Pitchers * $1 Off Drafts * $3 Beer of the Month SATURDAY & SUNDAY (11am-3pm) * $3 Screwdrivers, Mimosas, Greyhounds & Bloodies * $3 Beer of the Month

5046 Newport Avenue / Ocean Beach 619.222.5300 /



Fashion 5.0 September 2011  

Fashion 5.0 Magazine September 2011 The Fall Fashion Issue featuring: F"La Dolce Vida" fashion editorial with model Cailin Russo - San Diego...

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