Page 1

february 2012



fitness issue

Valentine's Day


Exclusive interview

Patti Stanger Millionaire Matchmaker: On losing weight, finding love and her new book

No Problem

Anti-Valentine's Day Date Ideas

Lose Weight with Raw Soup

s r e y a l p power


5 Inside Tips for New Scents Stripes: Not Just for Jailbirds

FASHION 2011-2012 2

1019 Garnet Avenue, Pacific Beach |

FEBRUARY 2012 //

dating editor’ s note

february 2012 | editor’s note


t's a new year and I am sticking to my goals this time around! In fact, as I write this I'm nursing some sore muscles, as I ran my first 10K the other morning. Running an organized race has been a New Year's resolution of mine for the last two years. It was something that is out of my comfort zone and would leave me feeling accomplished, but two years later it still had not been checked off my list.

volume 3 * issue 1 * february 2012 PUBLISHER morgan myrmo

EDITOR-IN-CHIEF Tenley Molzahn

features Editor tori haynes

fashion Editor dean hall

asst. Fashion editor ashley Guyatt

beauty editor Meagan Brown

This new year has already been a big reminder to me of how I want to make each day of my life count. I want to fill my days with things that help better me and that I am passionate about. This wakeup call came in the first week of January as my boyfriend had to undergo an emergency spinal-neck surgery. Thankfully, all went well and these last several weeks of his recovery have been precious, slowing our lives down and influencing a new perspective. January flew by and this month will, too. Before this whole year completes itself, I encourage all of you to try something new. Explore the things you are passionate about and live inspired. It is so easy to fall away from the goals that you set for the new year, so I encourage you to make February your month to check things off and be able to say to yourself, "I did it."

copy editor aliza grant

social media editor Jackie Thornley staff writers

Jillian Marie Dyer, Morgan Ferrari,

If any of you know me even just a little, I love running — so why is running a race out of my comfort zone? Just the thought of hundreds of people running with me at the same time had always intimidated me. Kind of silly, right? We all have our things and now I get to welcome February having already followed through with the one New Year's resolution I have always found a way to wiggle out of. Each success builds on the last one and with that I know 2012 is going to be the year that I can say, "I did it." Whether you entered the new year in a relationship or out, we have some great suggestions for you on how to spend your February 14 this year. Our eight AntiValentine's Day Ideas found on pg. 10 are full of fun and creative things to do with your girlfriends. And if you're hoping to not be single for long, make sure you check out our interview with the Millionaire Matchmaker, Patti Stanger (pg.12), to see what she has to say.

art director kim lalla

MANAGING editor heather butler

alex mcnair, Nohely Mendoza, cathryn moe, micah skye photographers

Max artwell, Steven David Branon, Stephanie Fong, Jonah Gilmore, Jamie Le Dent, Jeff Lewis,

James Norton, Audrey Rynberg, Amanda Sewell, Emily Soto intern

Jamie Kingston events coordinator julie bell

We strive to make a positive environmental impact. we use environmentally-friendly inks and fsc certified paper. you can make a difference with us. please save and recycle this magazine. For contributing writers, please email sample(s) to For contributing photographers, please send a portfolio link to Fashion 5.0 is not responsible for unsolicited contributions unless agreed with the publisher.

Copyright 2012 by Fashion World Media, LLC. All rights reserved.

Tenley Molzahn Follow me on Twitter @TenleyMolzahn


FEBRUARY 2012 //


february 2012 | contributors:

staff spotlight:

Pol Santos

Keilani Asmus

Jackie Thornley



social media editor

Pol Santos is a portrait and event photographer based out of San Diego, California. His passion for capturing personality in every photo has lead to a quick ascent in the industry. In regards to the San Diego Power Players feature this month, he stated, "I knew I would be shooting some of the top people in the industry. Because of everyone’s hectic schedule, I was concerned about the limited time I’d have. Everyone came in with their their 'A' game and I got some great shots. I’m really satisfied."

Before Keilani Asmus started modeling, she worked at Hollister in Brea, California. Her district manager sent her to an A&F casting, which led her to sign with No Ties here in San Diego. According to Asmus, "Working with the Fashion 5.0 team was an amazing experience, they all had a ton of positive energy and were fantastic at their jobs. It was a lot of fun shooting with James Norton, considering he has this vision that not many photographers have."

Originally from Orange County, Jackie Thornley recently graduated San Diego State University with a Bachelor's degree in economics. Currently she is researching the spring and summer fashions to keep Fashion 5.0 fans engaged on multiple social media platforms. According to Thornley, "Working with the Fashion 5.0 team is so much fun because we all have the same interest in fashion as well as great communication skills between departments."

FEBRUARY 2012 //



features p.

departments p. 7


Katie Brauer on Discovering your Best Yoga Practice


p. 8

Exclusive interview

patti stanger


Two Favorite Places to Eat, Drink & Chill

millionaire matchmaker

p. 10


8 Anti-Valentine Date Ideas

p. 30


February Fashion News, Style and Trends

p. 33


The Raw Soup Diet



p. 34

work it out


New Perfume, New You

Getting in shape never looked so fashionable

p. 36


Fashionable Events in San Diego

p. 37

Pictured: Matt Gerold, Night Access




san diego power players

a sneak peek into the minds of the movers and shakers in San Diego

Astrology with Cathy Moe


p. 38


February Happenings

COVER: Purple sweater, available at American Apparel, $88.00. Gold shorts, available at American Apparel, $52.00. Purple nylons, stylist’s own. Pink stud earrings, stylist’s own. Gold watch by Michael Kors, available at Bloomingdale’s, $180.00. Gold knot bracelet, available at Bloomingdale’s, $30.00.


FEBRUARY 2012 //


guest columnist

discovering your

best yoga Practice

By katie brauer, e-ryt

katie brauer courtesy of epic pHOTO JOURNALISM

Known for her progressive approach and inspirational teaching style, you may find Katie on stage at one of the nation's big Yoga Festivals, leading a Yoga retreat or teacher training in paradise or in the comfort of your own home on Gaiam TV. Katie's introduction to yoga arose as a resource for rehabilitation from serious injuries sustained during her seven-year career as a professional snowboarder and she has been a dedicate d practitioner since 1999. Currently based in the sparkling San Diego surf enclave of Cardiff-by-the-Sea, California, Katie serves as the Director of Teacher Trainings at Haute Yoga, leads workshops and works with private clients from high-profile Olympians, professional athletes and celebrities to students in her weekly classes. In her ongoing involvement in the community Katie serves as ambassador for Ritual Cleanse, Lulu Lemon, Toe Sox and Nika Water. Katie is devoted to sharing yoga as a gateway for optimal balance and deeper life inquiry.

In the last ten years the practice of yoga has gone mainstream. Contemporary devotees range from professional athletes and celebrities to high-powered execs and soccer moms, all of whom have embraced this multi-faceted physical and spiritual tradition. With over 16 million Americans now flocking to their yoga mats regularly, it is clear that it has fast become an increasingly important part of our culture. Many are initially drawn to yoga for the physical benefits and as a way to keep fit. If you land in a class before a skillful teacher, it's almost guaranteed your life will take some major shifts as you cultivate a deeper self-understanding and expanded awareness. These changes are not limited to your body and will extend to your relationships, your actions and the way in which you move through the world. The practice of yoga offers us the opportunity for deep inquiry and as we become more attuned and aligned the practice shifts from an activity to a lifestyle. Southern California serves as an epicenter of yoga with a yoga studio on every block, so where should you go? What style should you choose? And how do you find a teacher? As you set out on your yoga quest try a beginner's class or an alignment class to get familiar with the basic poses. From there you can branch out to try different styles of yoga. It's helpful

to create a list that prioritizes your needs. Are you looking to relax and reset amidst the storm of overstimulation through a slow meditative, breath-focused practice, or do you want to sweat your way to greater health? Paramount to the style or the studio is the quality of the teacher. The right teacher can make all the difference between whether you love yoga or never do it again. Like the perfect date, finding the right yoga instructor is like finding a four-leaf clover, so don't give up until you find someone you really resonate with. Try as many classes and instructors as necessary, ask around for recommendations from people you respect and let it be an exploration instead of a burden. Once you've found your home and a teacher to guide you, relax into the flow of breath and movement and enjoy the bounty of benefits that yoga offers.

Connect with Katie at a local class, abroad or at home at

BONUS TIP: Most local yoga studios offer a no-commitment free trial to new members, so find a studio near you and try before you buy!

FEBRUARY 2012 //


hot spots

trending now


By Alex McNair

Arrive in the brightly lit lounge at Cinépolis to chat with pals over a bottle of wine and paninis on a Saturday afternoon. Decide you want to catch a flick but don't know what's playing or forgot to reserve online? No biggie, trailers of the latest offerings are available for viewing before purchase on a self-service touch screen at the concierge desk.

cinépolis Luxury movie-going

As show time approaches and you get settled into your seat allow yourself to relax and be pampered by a theater waiter, at your call by a handy service button on your armrest. Cinemas one and two are 21 and older and allow guests to order from an expansive menu of beer, wine and cocktails during the movie. The full menu of appetizers, sushi and desserts can be ordered whenever the craving arises (crab cakes with Sriracha aioli AND Mark Wahlberg? Yes, please!).


echnology meets luxury at Cinépolis, a movie theater experience like none other. Cozy up with that special someone, a tasty cocktail and some black and white chocolate "zebra" popcorn as your favorite actors take center stage. Since the spacious leather chairs are reserved ahead of time, finding great seats together is a thing of the past! Lay back and put your feet up on the plush electric recliner. Lift the armrest and you and your beau have your own loveseat for some romantic cuddling.

Comfort and extravagance are in no short supply at Cinépolis in Del Mar, one of several theaters in the chain to open along the California coast. With the theater's top shelf cocktails, tasty menu and lavish seating there may not be a better place for your next date night.

12905 El Camino Real * Del Mar * 858.794.4045 *

fun fact: Cinépolis developed its luxury experience in 1999 and has ventured into other countries, but San Diego is its first American presence.


FEBRUARY 2012 //

lotus café

Be healthy, live happy and eat Lotus! The family-owned restaurant Lotus Café and Juice Bar originated in Encinitas but has recently opened a health and happiness new central location in Hillcrest and offers a healthy and diverse menu for those choosing to eat well in the new year. With a spacious, Zen-like atmosphere, Eastern décor and sincere and joyful service, Lotus Café oozes with positivity and wellness. Each menu item, from the pasta special of the day to tempeh tacos, is prepared with natural and healthy ingredients by a thoughtful and vibrant staff. The expansive menu is peppered with special symbols indicating vegan, vegetarian and gluten-free options. Chicken and fish are available so whatever your dietary preference Lotus has a delicious option to meet your needs. The varieties of options make Lotus a great option for a group gathering. Individuals order and pay at the front so there is never an issue of calculating the check after a great meal. The café validates parking for up to two hours at the Hillcrest shopping center as well, so the only thing left to think about is which item to get. Take out is available for those looking for an economical but healthy bite on the run. Smoothies and shakes are delicious and can be made vegan with soy milk. Other assorted beverages, from Kombucha to Yerba Mate, are available in the beverage case for those in need of a pick-me-up. With reasonable prices for delicious and uplifting food options Lotus is a new dining staple. The options are many so check out the menu online before dining out. Don't miss out on fresh-made vegan and gluten-free brownies and cupcakes at the bakery case on your way out!

* 765 S Coast Highway 101, Encinitas * 760.479.1977 * 3955 5th Avenue, Hillcrest * (619) 795-2446 *

FEBRUARY 2012 //




Valentine's Day isn't just for couples anymore. Check out these 8 single activities that don't involve a double date with Ben & Jerry.

No Problem!

8 Anti-Valentine's Day Ideas By Jillian marie Dyer

photo by jonah gilmore

1 Speed dating

Do you love meeting new people and wine? Speed dating is a thrilling, quick and easy way to meet lots of different people in a short time in a friendly but intimate environment. Come prepared with ice-breaker questions such as, "If you were a piece of silverware, which one would you be?" This will make the setting and mood more comfortable and relaxed and it will show that you have a sense of humor. So why not give love another chance?

2 Cruising Solo

Have you ever been on the booze cruise? Well lucky for you R.A.P. Productions and Fashion 5.0 are hosting the Anti-Valentine's Boat Party on Valentine's night. Cruise around Mission Bay on the triple-decker Bahia Belle complete with two dance floors and an observation deck. Why not represent how sexy it is to be single! Come party with headliner DJs and sip on drinks that will have you falling in love by the end of the night. For details online, visit

3 rat race

While most couples will be feasting on a three-course meal, take the time to burn a few calories and participate in something that will not only get you hot and sweaty but get your heart pumping as well. Jump start the Valentine's Day festivities by signing up for the 2nd Annual Coronado 10K Valentine's Day Race for Sunday, February 12. Put together an Anti-Valentine's Day playlist with classic songs such as "Cry Me A River" by Justin Timberlake, "Since You’ve Been Gone" by Kelly Clarkson or "Heartless" by Kanye West.

4 fondue me

Nobody wants to be alone, especially on Valentine's Day. Who needs to be when chocolate is a girl's best friend? It's tall, dark and can satisfy better than any guy. Gather all your single friends together and dip on into The Melting Pot, a fine-dining fondue experience. Indulge in sinful treats of fresh pieces of fruit, cheesecake, marshmallows, pound cake and brownies dunked into pots of delectable varieties of chocolate. Sharing great food and great conversation is really what love is all about!

5 romantic comedy

Looking for a good laugh this Valentine's Day? Well, turn that frown upside down and cheer up! Don't miss Anjelah Johnson, a witty and successful stand-up comedienne on Saturday, February 11, at the historic Balboa Theatre. Anjelah Johnson is well known for her MADtv series appearances and her popular YouTube video, "Nail Salon." Buy your tickets now for an evening full of laughter!

6 Shooting range

Looking to release some frustration? Take a shot at love at a local shooting range such as P2K Range in El Cajon. Get dressed up in an intimidating Lara Craft outfit for kicks and show those "tough" boys how to handle a real gun. This activity will improve your hand-eye coordination, which will definitely come in handy later on.

7 get on the list

Having a date on Valentine's Day is pretty cool but being friends with a promoter is even better. Can your Valentine's date get you into clubs without having to wait in line or to pay a cover charge? How about VIP treatment all night with an exclusive table, free drinks and limo bus transportation from PB to downtown and back? I didn't think so. Hit up your favorite promoter today and see what events are going down on this Valentine's Day and celebrate in style!

8 Psychic readings

Are you tired of being single? Do you want to attract love or improve your relationship this Valentine's Day? Is true love really in the cards for you? Why not find out by visiting a psychic to get a new perspective on love? Going to a psychic can help mend a broken heart and guide you to a genuine romance by finding out what your love issues are. Having a complete stranger confront you and reveal your true desires, wants and needs will leave you stunned and changed forever. Check out the local psychics at Seaport Village all month near the Embarcadero Park North.

Bonus tip: How about throwing an Anti-Valentine's Day party! Serve up some tasty cocktails and "forbidden" food to celebrate being single!


FEBRUARY 2012 //



Advertise with us! Contact


matchmaker Patti Stanger Get Your Head in the Game By Tori Haynes

Find out some of the most important dating tips from Millionaire Matchmaker's Patti Stanger. Get your head in the game and learn some of the ins and outs of the dating world.



INTERVIEW exclusive with patti stanger interview by Heather Butler

Your bio says you are a third-generation matchmaker. Who in your family was involved with matchmaking and how? My mother and grandmother were matchmakers in New Jersey for the temple. My grandmother got my mother married twice. They did it for free, a mitzvah and blessing. I don't have a husband so unfortunately I have to charge. What first got you started in the world of matchmaking and giving love advice? I ran Great Expectations in Florida and learned the business side of it. I always did it as a kid but I really did it professionally, for real, with business in mind and then I opened my own business. It came from both sides, family and business. What is the best relationship advice someone has given you? My mother. "Whether you're 18 or 80, there's always another man around the corner." Demi Moore should pay attention on that one, because he's [Ashton Kutcher] not all that. Do you apply all your dating tips and techniques to your personal life? Yeah but I break them too. I've broken my two drink maximum, I've slept with a guy on a first date, I've done it all and I have to do it all in order to practice to see if it works. A lot of them had to do with my grandmother's rules but then they were dated, so I had to modify them for this generation of sexting and texting. You know things are not like how they were when we were growing up. It's a really rough time. It's a very disposable society, for instance if you don't like someone you basically can get on the Internet and meet somebody else in ten minutes. There's no loyalty anymore.

I realized I was doing this full-time on the weekends, helping my friends, and I wasn't getting paid for it and my mother said charge them. It was really to get me out of credit card debt, because I had just moved across the country. I was a film major back in the day. Next thing you know it took off, reality was on the map, and that's when the whole world changed. So it wasn't like I planned it. I would have been a screenwriter living in the Palisades with my two kids and my husband. It is an innate God-given gift to match. If you can read people, you can match. If you always are fixing your friends up and they hit it off, get married or move in together, then you have a natural gift. You should express it and you can become a matchmaker. Someone said to me today, "What's the number one thing I should major in college to become a matchmaker?" and I said psychology, because psychology really teaches how to access things. You've recently transformed yourself, losing over 20 pounds. Any health, weight loss or fitness tips? Well I use Sensa and I would live on Sensa. It has changed my life, I've lost 30 pounds on it, and I'm a size 2/0. The Dolce lookbook just came today from my rep and I was told pick what you want. Last week I tried on a dress from Dolce and I had to take it in! That's how you know you're skinny, I'm not kidding. I just got a membership to Equinox, it hasn't opened yet in Marina del Rey and I said once it opens, I'll go. You know, I haven't hit the gym, I've got to admit it, I haven't had the time, so I do the pre-core, I walk a little, I live on the beach, you know I'm a beach girl, but I have to be honest with you, it's the food in your diet.

How was it being owner and president of Millionaire's Club International at such a young age? I started at 37 or 38, I don't think that was really young to own the company. I think I should have started younger. I think we need to teach in the school systems, especially the universities level, that women can run their own company and its not a man's world. We multitask and get the s--- done faster. I didn't know I could own my own company, it was default.

The other thing is that I'm gluten free. I had terrible headaches and migraines, throughout my whole life I'd suffered from headaches. Then I read about Jenny McCarthy talking about her son having headaches with Autism and that avoiding gluten helped and I thought maybe there was a connection with the gluten and my headaches. I got on to a gluten-free diet about a year and a half ago and it's changed my life. I have more energy and I think it's helped me lose weight, too.

I moved out to California when Silicon Valley was blowing up. All my friends were hot, we'd go out in a posse, we'd see a cute guy or a millionaire, he wouldn't know how to dress or have the right car or know how to get from point A to point B. Google nerds were coming down every seven seconds and we became friends with them.

I just did my nude photo shoot with Randee St. Nicholas, which will be released in the next two weeks. You'll see how dramatic my weight loss has been. You know, I'm 50 and I'm single and that was part of the process because I have to lose weight to get the guy.


FEBRUARY 2012 //


Did you know: Patti Stanger has ten years of experience working in the fashion industry, including working with Union Bay Sportswear, JouJou Jeans and Saks Fifth Avenue.



FROM A PRO Find your Mr. Right! Find love with these four tips taken from Patti's book,

Become Your Own Matchmaker. Don't be too picky Upon entering the world of dating, many people analyze what they want in a potential partner. Though I myself am a firm believer in having high standards, it's important that your standards are reasonable. According to love guru Patti Stanger, "Most people can't find love because they're too picky, they overanalyze and they find things wrong in people." Stanger calls these people flaw finders. There is definitely a difference between giving constructive criticism and being overly nitpicky with every small detail. Consider the 3 C's Stanger says chemistry, compatibility and communication are vital components to successful dating. "Does he make your heart pound and toes curl?" asks Stanger. "As long as you think he's cute and you have fun with him, he's a contender." Compatibility basically means that your routines mesh, you enjoy doing the same things and you want the same things at the same time. When it comes to communication, consideration is the key. According to Stanger, it's not an issue of whether or not you have a difference of opinions, what's important is how you resolve those differences.

Don't baggage dump Apart from the initial impression, nothing is as important as the first date. You can discover a lot about a person and your chemistry as a couple based on that first encounter. Stanger says that one of the biggest mistakes women make on the first date is what she calls baggage dumping. This involves talking about an ex or what went wrong in a previous relationship. "You think it's innocent, but it monopolizes the no longer feel special to that person, nor does he to you," Stanger explains.

Manners matter Sure, we've all heard that phrase from our parents growing up, but manners really do make a good impression. "The key to a good date is to smile. Engage with eye contact. Let him lead and then you compliment little things along the way," says Stanger. Clearly, people are running around in circles trying to find the secrets to successful dating. Finding the formula to meeting that perfect mate is not necessarily as complicated as it may seem. Consider the wise words from the experts as well as advice from the people that know you best. For what it's worth, here’s one final tip.

Dating expert Patti Stanger expanded her horizons and wrote her own book, Become Your Own Matchmaker: 8 Easy Steps for Attracting Your Perfect Mate. Stanger promises that if you follow her advice and commit to the program, you’ll find Mr. Perfect in less than a year. In this book, Stanger has compiled her best tried-and-true advice and has a no-nonsense attitude, telling you the things that even your best friend wouldn’t have the courage to tell you. Discover her formula that will make all your relationship dreams come true. FEBRUARY 2012 //


ON her: Black bra by Cameo, available at Dolcetti Boutique, $58.00. Silver star leggings, available at American Apparel, $42.00. Diamond teardrop earrings by Nadri, available at Bloomingdale’s, $80.00. ON him: Black shorts, available at American Apparel, $15.00. Sweatband, available at American Apparel, $6.00. Black necklace by Witness Superlative, stylist’s own. Black watch by Marc Jacobs, available at Bloomingdale’s, $250.00.


FEBRUARY 2012 //

r e v e n t i f g n i t Get e l b a n o i h s a f o looked s P h o t o g r a p h y

b y

james norton dean hall

s t y l e d

b y

hair: Jeremy Harris make up: Carachele Carter talent: Keilani Asmus & Jeff Mulock FEBRUARY 2012 //


On her: Purple sweater, available at American Apparel, $88.00. Gold shorts, available at American Apparel, $52.00. Purple nylons, Stylist’s own. Pink stud earrings, stylist’s own. Gold knot bracelet, available at Bloomingdale’s, $30.00. Brown boots by Steve Madden, available at Tutto Cuore, $179.99. On him: Blue jacket, available at American Apparel, $32.00. Gray shorts, available at American Apparel, $15.00. Aviator sunglasses by Ray Ban, available at Bloomingdale’s, $229.00. Necklace by Witness Superlative, stylist’s own. Wristband, available at American Apparel, $4.00. Black shoes by Supra, available at Nordstrom, $120.00.

Dress by Aqua, available at Bloomingdale’s, $118.00. Earrings, Necklace and Bracelet available at Diamond Boutique, prices available upon request.

FEBRUARY 2012 //

Neon dolman sweater by Vintage Havana, available at Bloomingdale’s, $64.00. Navy pant, available at American Apparel, $82.00. Sweatband available at American Apparel, $6.00. Gold teardrop earrings by Nadri, available at Bloomingdale’s, $75.00. Tie-dye weedges by Chinese Laundry, available at Tutto Cuore, $64.99.

White knit top by Forever 21, stylist’s own. Navy pant, available at American Apparel, $82.00.


FEBRUARY 2012 //

On him: Forest green one piece, available at American Apparel, $38.00. Sweatband, available at American Apparel, $6.00. Necklace by Witness Superlative, stylist’s own. Watch, stylist’s own. Shoes by Creative Recreation, available at Nordstrom, $135.00. On her: Orange crop tank by Naven, available at Dolcetti Boutique, $94.00. Black/ White Harem pants, stylist’s own. Wristband, available at American Apparel, $4.00. Black hoop earrings by Marc Jacobs, available at Bloomingdale’s, $68.00. Orange bangle by Kate Spade, available at Bloomingdale’s, $128.00. Gold bangle, stylist’s own. Black heels by Andrea, available at Tutto Cuore, 58.99.

The All-Star Team Travis Lubinsky, Nate Stodghill & Trevor Jones Travis Lubinsky (on left) and Trevor Jones (on right) created the ever-popular Flex Watches in March of 2011. Shortly after generating the idea, the two launched a website and the company began to grow. "The original goal was to raise awareness through the colorful products," says Lubinsky. "We get donations for different organizations to give them publicity. Now we support and work with eleven charities and have 1,200 campus representatives to help create awareness." The tipping point of the company's growth was when MTV decided to jump on board and partner with Flex Watches on The Real World San Diego. Lubinsky and Jones joined efforts with The Real World's Nate Stodghill (in center) and designed the light blue Flex Watch specifically for The Living Memoir, the charity he created to raise awareness of suicide. Flex Watches is growing rapidly and coming out with new products and styles that can be found at (CONT. ON PAGE 29)

P h o t o g r a p h y

b y

pol santos by tori haynes

The Kingpins shane Brennan and Michael mcshane Stingaree, located on 6th Avenue in the heart of the Gaslamp, stands out from other competing nightclubs because it is constantly keeping up with the latest trends. Stingaree is known to attract celebrities and high-profile athletes and will ensure a great night spent downtown. Shane Brennan (on left), one of Stingaree’s managing partners, is also the head of the VIP department. Michael McShane (on right), the marketing manager at Stingaree, is also a big component of the team. McShane has worked with amazing talent through the years and has booked performers such as Lil Wayne, Mickey Avalon and Nadia Ali.


FEBRUARY 2012 //

ing pi k ns e h t {Shane Brennan }

{Michael McShane}

How did Stingaree get started in San Diego?

How did you get involved in the nightlife scene in San Diego?

After the successful launch of the original Side Bar, we knew that San Diego was hungry for its first mega club / big city experience. The city was growing and changing and people were ready for it. We built it, and they came!

It began at the Ivy Hotel, it was kind of on accident. I took a job at the front desk having recently moved from Ireland and then a position opened up in the Ivy’s marketing department. Since then I haven’t looked back.

What is your role in the day-to-day operations?

Speaking of GuestHouse Day Club, how did it get started and what should we expect from it this month?

In addition to being one of Stingaree’s managing partners, I run the VIP department and lend much of my time to both the marketing department and day-to-day operations. Tell us about Enlightened Hospitality Group (EHGRP). What else does your company have going on?

EHGRP is the umbrella company for Stingaree and the new social dining concept that includes Searsucker, Burlap, Gingham and the upcoming additions Gabardine in Point Loma and Herringbone in La Jolla. How has the business landscape in San Diego changed over the last five years, and how has this affected your company?

There is much more competition in the city now. San Diego went from having five nightclubs five years ago to close to 15 today. Everyone is competing for the same pool of people in a very uncertain economic climate. Stingaree stands out amongst the others because we are constantly keeping up with the latest trends in the industry while maintaining the four-star service that we’ve been known for since day one. Do you play a role at other Enlightened properties or is your focus completely on Stingaree?

My main role lies primarily within Stingaree but I do have involvement with some aspects of the other EHGRP properties, helping out where needed. With the nightlife scene changing ever so quickly, most clubs change name and ownership often. How has Stingaree lasted so long and how do you keep it relevant moving forward?

We are constantly looking to throw crazy and original parties. We saw a nationwide trend of party brunches happening in other cities and we decided to launch our own with a San Diego spin. GuestHouse Day Club is less about the food and more about the party. What kind of talent have you worked with recently?

In the last year we’ve had some great talent and performers come through Stingaree and GuestHouse including Lil Wayne, Hyper Crush, Wynter Gordon, Mickey Avalon and most recently, the best live performer I’ve ever seen in a nightclub, Nadia Ali. How has the nightlife landscape changed over the last couple years?

It is so competitive these days. People have so many options for places to go out. You have to stay ahead of the curve and give people a reason to come to your venue. How does someone get a job in your industry? Is there a good starting point?

People think working in this industry is all about partying and having a good time. It is to an extent but like anything else, hard work is required if you want to be successful. Events don’t just happen and nightclubs don’t just fill themselves up on their own. Having a great work ethic and a passion for the industry is a good start. Also, there are lots of opportunities with internships and entry-level positions.

Fashion 5.0 video interaction Watch Nadia Ali's live Jan. 27 performance at stingaree

We try to stay ahead of the curve with our fingers on the pulse by throwing the coolest events, booking the hippest talent and keeping the property fresh. We’ve recently remodeled The Rooftop Oasis and launched GuestHouse, a party that San Diego has never seen before. On top of all of that, we’re a passionate team that loves what we do and deliver an unparalleled level of service to our clients. When you are not working, how do you spend your free time?

I relax and hang out with friends, family and my new dog Choco! Do you have any shout outs?

Shout out to the Stingaree staff for consistently delivering the best service in the city and being so innovative and creative each and every day!

scan here FEBRUARY 2012 //


The Heavyweight Matt Gerold Night Access, headed by Matt Gerold, is the leader among several other promotion companies in San Diego. Gerold’s inventive creations include the ability to watch live feeds of parties as they happen. Night Access showcases parties on their website so club attendees can view their pictures from previous events. This revolutionary concept enables people to see what events are going on in San Diego and allows you to add yourself to the guest list with the click of a button.

vywei a e H gh t T he

Matt Gerold When did you create Night Access?

We started Night Access at the end of 2008. How did you initially come up with the idea to create Night Access?

Working in nightclubs for years, I wanted to create a business in which I was able to work for myself and the venue and the people. Owning a production company allows me to be my own boss, work with the venues directly and have the opportunity to create different types of events at top venues, thus allowing our guests to have a different experience each night of the week. What is a typical day of work like for you?

I attend meetings with club owners and managers, meet with my employees, meet with colleagues that own other production companies and book talent, artists and events. I usually do this weeks or sometimes months in advance. I am continually taking phone calls and sending and receiving hundreds of emails throughout the entire week. Keeping people entertained and wanting to come enjoy a night out on the town takes a lot of planning, it’s not just the execution. The day or night of the event I usually like to go and enjoy the fruits of my labors. Sometimes I have to take performers or artists out to dinner, but usually I try to have everything prepared ahead of time so I can enjoy the event that Night Access created. What nightclubs does Night Access showcase and partner with?

Right now we’re doing weekly events with Voyeur, Stingaree, Bar West, Hard Rock and on Sunday days, GuestHouse Day Club. In March we’ll be working with the Light Group doing our annual Spring Fling in Las Vegas. We’re directly connected with all venues in San Diego so when clients email us, we're able get them on VIP guest lists and reserve tables for VIP bottle service.

What gave you the idea for the revolutionary concept to enable people to see what events are going on in San Diego and to add themselves to guest lists at various nightclubs?

Being in this industry for a while I’ve encountered people who just want a quick and easy way of finding out what is going on and how they can get hooked up. That’s why we made super easy to use and incorporated a guest list addition feature. We wanted the site to do four things – inform people about events going on, allow them to easily get on the guest list to avoid a cover charge, show them event photos and videos and give them a site where they can ask for help setting up anything they desire. Whether it’s for a birthday or graduation, or to book a limo or dinner reservations or hotel rooms in Vegas. We get emails all the time where we act as a personal concierge to all of our clients. What nightclubs do you work with the closest?

I’m friends with most of the managers and club owners at the venues that Night Access currently works with – Johnny, Farley and Nick from Voyeur; Turk, Shane and Demien from Stingaree; Chris and Reidy from Bar West and Andy, Joe and Justin from Hard Rock. What is the biggest thing you aim to contribute to the San Diego industry with Night Access?

Our biggest goal is to make our clients and patrons happy and create the best events possible for people to enjoy. What is a motto you live by?

I have a few. "I'm here for a good time, not a long time, although I'd like to be." And, "the more you lie, the more you have to remember."

What event put on by Night Access most stands out to you?

We try to make each and every event better than the last. This last year we produced two larger events, one on Halloween called Halloweird and an event on New Year’s Eve. We booked Minnesota on Halloween and Love And Light on NYE. These events were awesome and we brought some DJs and producers to San Diego that made for two amazing events. Of course our favorite event is our Spring Fling in Vegas in March. We were the first company in San Diego to do all-girls Vegas trips and we still think our trips are the best. We take pride in what we do. Often imitated, never duplicated. How are you putting San Diego on the map?

I think that this is happening from a collective movement by the people that live in this beautiful city, the venues that are being created to entertain the crowds and all the production companies like Night Access that are putting awesome events together. San Diego is really stepping its entertainment game up and Night Access is proud to be a part of it. Do you have any shout outs?

Travis Kohler, Mike Land, Ryan Kane, Ryan Anderson, Michael Benjamin, Pol Santos, Pierce Bryce, Oliver Lang, Todd Erwin, Norton, Ben Decamp, Aaron Griver, Ashley D, Sara Leal, Andrew Nelson and everyone who supports Night Access. Also a big shout out to Morgan from Fashion 5.0. Keep up the good work!

FEBRUARY 2012 //



Johnny Shockey What made you decide to switch gears from playing hockey to getting into San Diego’s nightclub industry?

I always felt like I was into electronic music and there seemed to be a void in the San Diego market. We had the idea of opening a bar, then that idea evolved into doing a nightclub with strictly electronic music. How was the transition from being a professional athlete to being a major figure in the nightclub industry?

There are actually a lot of similarities between the two. Throughout the hockey career you meet so many people and have to deal with so many different situations. It teaches you how to get to know people quickly, whether it’s your teammates or people you just meet in different cities. You have to learn to adjust quickly and it’s the same in the nightclub industry. It’s like a team where everyone has their role. What are your hopes or expectations for Voyeur this year?

There’s a lot of potential to grow and do more cool new shows. As we do bigger events big performers will come as favors and because they want to, which makes it very special. There will be some changes in the club and we will be bringing in more cutting acts. How did you come up with LED Presents?

We just realized that as dance music started to grow, we could grow with them and show Voyeur that we’re bigger or pass those relationships up and let someone else handle them. So we went for it. It started organically at Wave House in Pacific Beach and from there we got a little braver. We now have the guts to do the big shows. The pressure is on with these deals since hundreds of thousands of dollars are invested in a one-shot deal. Now we work with Live Nation and did Identity, a huge event in September featuring Kaskade, Pretty Lights and Afrojack along with many others. LED Presents is having its big anniversary party at Sports Arena on February 19.

The Forward Johnny Shockey Former professional hockey player Johnny Shockey switched gears and became a major player in San Diego's nightclub industry. When everyone was playing Top 40 and hip hop music at nightclubs, Shockey thought outside the box and was one of the first to focus largely on house music. This new trend in music continues to snowball and is growing in popularity. The club owner has made Voyeur one of San Diego's hottest clubs and is highly credible in the EDM world.


FEBRUARY 2012 //

Do you plan on opening any more nightclubs in the future?

We are currently opening a place in Los Angeles. My buddies out there called me and asked if I wanted to get involved with that. But we are more focused on throwing more big events and throwing cool after parties at Voyeur than opening new clubs. Do you have any shout outs?

It’s really about the team that we have, not about me. We have so many qualified guys that pull their weight, which makes it all successful. There are so many moving parts to putting on these big events that it’s not fair for any one person to take credit for it.


all m a s ta r te (CONT. from PAGE 23)

{Travis Lubinsky, Trevor Jones}

{Nate Stodghill}

What gave you the idea to start the company? We created the company to inspire change. Similar to the pro-social causes of TOMS Shoes and Crocs we decided it would be fun to raise awareness through the sale of brightly colored products. Once we found the watch, we knew it was time to make our dream a reality.

What was it like to be on The Real World? Nate: Being on The Real World was quite an experience. From the very first day I could tell it wasn't what I expected. From the fantastic times to the arduous trials you experience in life, it was, overall, a life-changing experience I will always be grateful for. It's funny because everybody thinks that it is all glitz and glam, when in actuality it's quite the opposite. There's no script, no set, no director – just isolation and real life. You don't go on to become famous after a reality television show like The Real World, which is why I decided to exploit my fifteen minutes of fame to change the world.

What are consumers’ favorite things about Flex Watches? Travis: Consumers love the fact that they can purchase a fun product, and help a charity that they are passionate about. Trevor: The motto amongst our fans has become “flex your style, flex your cause.” What are your hopes for Flex this year? Travis: This year we hope to donate about $100,000 and raise more awareness for our participating charities. How have you and the campus representatives teamed up to create awareness for the charities? Travis: We have created a campus rep program with about 1,200 students across the nation. With the help of these students we are able to raise awareness for our charities through grassroots marketing campaigns and social media marketing.

What gave you the idea to create The Living Memoir? Nate: Growing up I had dealt with numerous suicides, from family to friends, from health issues to social, you name it really. Having gone through this experience a number of times, I had to live, and relive, the collapse and turmoil a suicide causes to a family and to a community. So coming on the show, I knew I just wanted to tell my story to the world. In my opinion, suicide is preventable. After having met Trevor and Travis, the lightbulb came on. I now had the final piece in completing the puzzle.

ing pi k ns e h t

What was the tipping point of the company’s success? Travis: The tipping point of our success would be the national debut of Flex Watches on MTV.

How did Nate Stodghill and MTV come into play? Travis: That day was the beginning of a long summer filled with emotional highs and lows for us. Over the course of two months, we began to work every day with a mission to help Nathan raise awareness for suicide prevention. The first and most obvious idea shared amongst the three of us was to create a Flex Watch that would represent suicide awareness. After a few more meetings, we decided that light blue would represent Nate’s cause the best. This is when the real ideas began to flow.

Fashion 5.0 video interaction get the story behind the brandS

scan here

What is your biggest goal for The Living Memoir this year? Nate: You know I get asked this question a lot, and quite frankly my goal for TLM, and life-long dream, has already been achieved – to save someone's life. It's pretty extraordinary what we've done with TLM. I remember the first letter I received was from a mother thanking me that her daughter was still with her today. I collapsed. I now knew that this was real, I did help save someone's life, this can be stopped. At that moment I was overwhelmed with gratitude for those who actually made my dream a reality. Since then, we get numerous messages daily telling us how we've changed lives, how we have changed the world. As far as attainable goals, though, I'd say to reach one million page views – we're at 300,000 plus now – and to land a commercial retailer to carry our clothing line. Do you have any shout outs? Trevor: Special thanks to our business partners and staff who make everything possible. Nate: Big thanks to the Lubinsky family for taking me under their wing and providing me with a place to stay so I can pursue my dream. Brad Lubinsky for being the big brother I never knew I needed. Of course Trevor and Travis, for turning a small idea of mine into a reality. I want to extend a thank you to Matt Hartless, TLM's designer, DJ Erik Till, TLM's accountant, Andrew Benner, TLM's Logistics VP, everyone with Consuul, LLC, and everyone at Flex Watches. Big shout out to the people of San Diego for being more than supportive, I couldn't imagine living anywhere else. I want to thank Morgan with Fashion 5.0 for giving me this interview. I want to say thank you to National Suicide Prevention Lifeline for their professional site moderation and allowing our users to access their call centers across America (1-800-273-TALK). FEBRUARY 2012 //


fashion dating news

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y o u c u r r e nt


fashion news

Versace Opens First Kids’ Boutique Versace has expanded its collection to include their very first kids' boutique. Young Versace recently opened on Via Borgospesso in Milan. The line is for infants to 12-year olds and includes boys' and girls' clothing as well as accessories.


A Marni and H&M Collaboration Consuelo Castiglioni, the founder and designer of Marni, is creating H&M's newest collaboration line. The collection will feature colorful patterns and aesthetics for men and women and accessories to match. The line is set to launch in all H&M stores on March 8.

Forever 21 Expands at Fashion Valley Mall Forever 21 in Fashion Valley has expanded and relocated to near Bloomingdale’s. The newest addition to the mall was opened to the public on December 17 and lengthened its site to 62,000 square feet. The two-story Forever 21 includes clothes and accessories for both men and women.

Emporio Armani to Open First Store in San Diego Emporio Armani has finally arrived in San Diego. The first location is in Fashion Valley Mall and opened to the public late January 2012. Giorgio Armani's vision is to sell the entire Emporio Armani womenswear and menswear collections that include everything from formalwear to casualwear, accessories, watches, eyewear, jewelry, swimwear and undergarments.

did you know: Founder, owner and designer of Marni, Consuelo Castiglioni, named the brand after her sister. 30

FEBRUARY 2012 //

fashion trends


Business Casual Sharpen your work wardrobe and strut your stuff. Easily a classic when combined with a crisp white button-down. 10 Crosby Lane skirt, available at Bloomingdale's, $295.00.

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Not just for jailbirds anymore! When paired with the right pieces stripes can flatter and enhance any look. Subtle, bold, neutral, or bright, let us show you how to rock the season’s latest trend! By Dean Hall and Ashley guyatt


Grab and Go 4

Made with luxurious Italian jacquard, leather trim and a satin lining this little wristlet makes a big impact! Wristlet, available at Henri Bendel, $108.00.

Fun and Flirty

Sheer and Sassy

Pink, shimmering and feminine! This skirt is a girl’s dream. Great for any party or a night on the town. Necessary Objects skirt, available at Nordstrom, $48.00.

This fun frock combines a sheer bodice and flowy skirt. The perfect dress to take you from day to night! Lush Harper chiffon dress, available at Nordstrom, $46.00.

Toe to Toe 3


Legs for Days

Comfy and casual, these canvas skimmers with woven stripes will add a little pop to any ensemble. BDG flat, available at Urban Outfitters, $29.00.

Looking for a unique twist? Go bold with these printed tights. Striped nylons, available at American Apparel, $22.00.


Bonus tip:

The key to wearing stripes, no matter how subtle or bold, is to always wear just one pattern matched with a solid.

FEBRUARY 2012 //


fashion dating STYLE

STYLE by soto Wow your Valentine with these glittering dresses, jewels and shoes! Look 1: Red beaded one-shoulder cocktail dress by Sherri Hill, available at Mia Bella Couture, $498.00. Black velvet turban headband, available at Gloss Boutique, $14.99. Black closed-toe stappy heel by Andrea, available at Tutto Cuore, $66.90. Look 2: Hand-stitched beige dress by Terani Couture, available at Mia Bella Couture, $630.00. "The Elm" earrings by Ear Candy, $200.00. "Partyy-R" rose gold/jeweled open-toe pumps by Steve Madden, available at Tutto Cuore, $116.00. Look 3: Fuchsia cocktail dress with jeweled sweetheart neckline by Sherri Hill, available at Mia Bella Couture, $350.00. Rhinestone cocktail ring, available at Gloss Boutique, $10.99. White and silver lace evening clutch, available at Gloss Boutique, $32.99. "Show Stop" open-toe strappy black heel by Steve Madden, available at Tutto Cuore, $116.00.

s t yl ed

b y

lauren mercado h a i r /m a k eu p


amber shamshoian p ho tography



emily soto

FEBRUARY 2012 //


raw soup

Giant Benefits


The nutrients go right into the bloodstream, giving you instant energy.


There are also no saturated fats, only raw fats which the body burns off and doesn’t store.

how to lose weight with the raw soup diet by Micah Skye, L.N.M.T., N.C.

photo by jonah gilmore What is the Raw Soup Diet? It is a diet I developed unexpectedly while a colleague of mine was out visiting the island of Kauai where I lived for a couple months. He is the healthiest raw food vegan that I have met to date and is a raw food chef that carries a lot of weight. He would make a raw soup for breakfast every morning and would always serve me one. It was warm, creamy, full of flavor…and green! I started having this soup every morning and I immediately noticed I had energy, wasn’t really hungry for lunch and would usually just snack and would sometimes even have a decadent dinner. Within a month I had lost ten pounds. I didn’t even think about it until someone asked what I was doing to lose weight. When my colleague left I formed my own recipe and kept the practice going and my body is keeping the weight off. I now have ten patients on the Raw Soup Diet and they have all seen 5 Small Sacrifices weight loss, but most importantly 1. You’re going to have they are feeling the best that they to say goodbye to the have in years. classic bacon, eggs Food is the ultimate medicine and when you start eating more medicinally you will truly be amazed by how you feel. I give all of my patients that are ready what I call the “one week challenge,” where they commit to eating more medicinally for one week to experience how different they feel. I haven’t had one patient go back to their old pattern of eating. Challenge yourself to do something different, it just might change your life.

and pancakes. Or at least keep it to one day a week to treat yourself. 2. No more dairy, especially cow dairy. That fat goes straight to the hips. 3. No high-fructose corn syrup! This is not as easy as you think. It’s in almost everything. 4. Limit your sweets, especially at night. 5. Watch less TV and be more active.

RAW SOUP RECIPE 2 1/2 cups water 1 1/2 tbls. white or chick pea miso 1 clove garlic 1 cup sprouted and half cooked bean of your choice (mung, garbanzo, kidney, atzuki) 1 - 2 chunks fresh turmeric or 1 tsp turmeric powder (double for cold buster) 2 swiss chard leaves or kale (stems removed) 1 stalk celery 1/2 bunch parsley 1 tbls. fresh basil or cilantro 1 - 3 inch strip kombu seaweed

Makes (4) 8 oz. servings

Preparation Sprout your beans by soaking them for 6-8 hours. Rinse and place them in a covered container in the fridge. Every morning just scoop out a cup and a half and place it in a small pot of water on medium heat for 8-10 minutes. This breaks the proteins down for easier digestion. While the beans are heating, place all the ingredients in your blender. When the beans are done, drain them and put them in the blender. Finally blend all the ingredients until it reaches a smooth creamy consistency and serve. This recipe makes up to four servings.

full recipes: For more tips and recipes, please visit Mandala’s Living Blog (by Micah Skye) at bonus tip: For the ultimate cold buster, add double the turmeric and ginger to your raw soup.

FEBRUARY 2012 //



fit and fresh 1 2 3 4 5

roll it on 21 Drops Will Power Essential Oil Rollerball #19. Available at Sephora, 0.25 oz., $29.00.

5 Insider Tips for New Scents Whenever, Wherever

By Morgan Ferrari

1 According to a 2003 study from Wheeling Jesuit University, basketball players who inhaled the fresh and stimulating smell of peppermint before a game had an increase of motivation, energy and speed. Kick start your workout and utilize this scentsational method by rolling on 21 Drops Will Power Essential Oil Rollerball #19 fragrance. 21 Drops claims this aromatherapy oil will encourage “pluck, purpose and volition” with its notes of cedar, ginger rhizome and geranium leaf oils.

2 After your workout, if you’re not comfortable with locker room showers keep Philosophy’s Purity Cleansing Cloths in your gym bag for a one-step, no water required “rinse.” This premoistened, fragrance-free wipe removes sweat, dirt and oil while giving you a fresh façade and smell. Avoid using perfume-heavy deodorants and sprays post-sweat until you’ve had the chance to properly rinse or you’ll run the risk of clashing odors. 3 Just as scents can invigorate a person, they can just as

easily calm. Seasoned fitness-goers know that a long, hot bath is essential to relieving aching, tired muscles after a strenuous workout. To maximize your bath time, LUSH created Fizzy O’Therapy, a signature “bath bomb” made of ginger, cloves, cinnamon and coriander to help you unwind in addition to soothing tense and sore muscles.

4 Follow up your bath or shower with a scent that will revitalize

you and keep you going until you’re ready to hit the hay. Despite the name, LUSH Gorilla Perfume in Dirty has notes of crisp spearmint, thyme, tarragon and a subtle hint of the ocean to awaken your senses.

5 Looking for something to treat yourself to on your days off? Why not splurge on today’s favorite perfumes. One of our favorites is Dolce & Gabbana’s Light Blue, which has an array of complimentary smells like Sicilian citron, Granny Smith apple, jasmine, white rose, amber and musk to create a lively and feminine scent. And of course every girl is looking for the perfect date night perfume. If you haven’t found one yet, go for something coquettish like Dior’s Miss Dior Cherie to inspire romance. Miss Dior Cherie is a mix of Italian mandarin, Egyptian jasmine and patchouli that produces an elegant yet intriguing fragrance.

just add fizz

LUSH Fizzy O’Therapy Bath Bomb. Available at LUSH, 3.1 oz., $4.95.


J'adore dior Dior Miss Dior Cherie Eau de Parfum. Available at Nordstrom, 3.4 oz., $98.00.

Dolce & Gabbana Light Blue Eau de Parfum. Available at Nordstrom, 3.3 oz., $87.00

wipe it OFF

Philosophy Purity Cleansing Cloths. Available at Sephora, 45 ct., $20.00.

gorilla stick LUSH Gorilla Perfume in Dirty. Available at LUSH, 1 fl. oz., $29.95.

did you know?: Scent is the strongest "tie" to memory. Create memorable experiences with these amazine scents!


FEBRUARY 2012 //


in this issue February 2012

COVER Purple sweater, available at American Apparel Fashion Valley Mall (619) 293-7180, $88.00. Gold shorts, available at American Apparel Fashion Valley Mall (619) 293-7180, $52.00. Purple nylons, stylist’s own. Pink stud earrings, stylist’s own. Gold watch by Michael Kors, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $180.00. Gold knot bracelet, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $30.00. Table of Contents Beige bra by Cameo, available at Dolcetti Boutique (619) 501-1559, $58.00. Pink glitter leggings, available at American Apparel Fashion Valley (619) 293-7180, $45.00. Bangles, stylist's own. Gray fringe booties by Steve Madden, available at Tutto Cuore (858) 490-4685, $149.99.

work it out Page 16-17: On Her: Black bra by Cameo, available at Dolcetti Boutique (619) 501-1559, $58.00. Silver star leggings, available at American Apparel Fashion Valley Mall (619) 293-7180, $42.00. Diamond teardrop earrings by Nadri, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $80.00. On Him: Black shorts, available at American Apparel Fashion Valley Mall (619) 293-7180, $15.00. Sweatband, available at American Apparel Fashion Valley Mall (619) 293-7180, $6.00. Black necklace by Witness Superlative, stylist’s own. Black watch by Marc Jacobs, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $250.00. Page 18: On Her: Purple sweater, available at American Apparel Fashion Valley Mall (619) 293-7180, $88.00. Gold shorts, available at American Apparel Fashion Valley Mall (619) 293-7180, $52.00. Purple nylons, stylist’s own. Gold knot bracelet, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $30.00. Brown boots by Steve Madden, available at Tutto Cuore Pacific

Beach (858) 490-468, $179.99. On Him: Blue jacket, available at American Apparel Fashion Valley Mall (619) 293-7180, $32.00. Gray shorts, available at American Apparel Fashion Valley Mall (619) 293-7180, $15.00. Aviator sunglasses by Ray Ban, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $229.00. Necklace by Witness Superlative, stylist’s own. Wristband, available at American Apparel, $4.00. Black shoes by Supra, available at Nordstrom (619) 295-4441, $120.00. Page 19: Neon dolman sweater by Vintage Havana, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $64.00. Navy pant, available at American Apparel Fashion Valley Mall (619) 293-7180, $82.00. Sweatband available at American Apparel, $6.00. Gold teardrop earrings by Nadri, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $75.00. Tie-dye wedges by Chinese Laundry, available at Tutto Cuore Pacific Beach (858) 490-4685, $64.99. Page 20: White knit top by Forever 21, stylist’s own. Navy pant, available at American Apparel Fashion Valley Mall (619) 293-7180, $82.00. Page 21: On Him: Forest green one piece, available at American Apparel Fashion Valley Mall (619) 293-7180, $38.00. Sweatband, available at American Apparel Fashion Valley Mall (619) 293-7180, $6.00. Necklace by Witness Superlative, stylist’s own. Watch, stylist’s own. Shoes by Creative Recreation, available at Nordstrom (619) 295-4441, $135.00. On Her: Orange crop tank by Naven, available at Dolcetti Boutique (619) 501-1559, $94.00. Black/White Harem pants, Stylist’s own. Wristband, available at American Apparel, $4.00. Black hoop earrings by Marc Jacobs, available at Bloomingdale’s Fashion Valley Mall (619) 610-6400, $68.00. Orange bangle by Kate Spade, available at Bloomingdale’s Fashion Valley Mall (619)

610-6400, $128.00. Gold bangle, stylist’s own. Black heels by Andrea, available at Tutto Cuore Pacific Beach (858) 490-4685, 58.99. Location: Fit Athletic Club, San Diego style by soto Page 32: Look 1: Red beaded one-shoulder cocktail dress by Sherri Hill, available at Mia Bella Couture (858) 481-4900, $498.00. Black velvet turban headband, available at Gloss Boutique (858) 483-1513, $14.99. Black closed-toe stappy heel by Andrea, available at Tutto Cuore Pacific Beach (858) 490-4685, $66.90. Look 2: Hand-stitched beige dress by Terani Couture, available at Mia Bella Couture (858) 481-4900, $630.00. Earrings "The Elm" by Ear Candy, $200.00. Rose gold/ jeweled open-toe pumps by Steve Madden "Partyy-r," available at Tutto Cuore Pacific Beach (858) 490-4685, $116.00. Look 3: Fuchsia cocktail dress with jeweled sweetheart neckline by Sherri Hill, available at Mia Bella Couture (858) 481-4900, $350.00. Rhinestone cocktail ring, available at Gloss Boutique (858) 483-1513, $10.99. White and silver lace evening clutch, available at Gloss Boutique (858) 483-1513, $32.99. Open-toe strappy black heel by Steve Madden "Show Stop,” available at Tutto Cuore Pacific Beach (858) 490-4685, $116.00

FASHION DEPARTMENT PHOTO CREDITS Cover/Work It Out (Pages 1, 6, 16-21): Photography, James Norton. Photography Assistants, Trevor Dean, Allie Gordon. Wardrobe, Dean Hall. Wardrobe Assistant, Ashley Guyatt. Hair, Jeremy Harris. Makeup, Carachele Carter. Talent, Keilani Asmus, Jeff Mulock. Style By Soto (Page 32): Photography, Emily Soto. Wardrobe, Lauren Mercado. Hair/Makeup, Amber Shamshoian. Talent, Brittany Geller.

FEBRUARY 2012 //






hard rock

Australian twin sister DJ duo Nervo spun beats as the main attraction at this year's winter-themed party presented by DJhere Productions. Stay tuned for Intervention at the Hard Rock, which promises to be one of San Diego's biggest weekly's this summer.

photos by devin kiyoshi white


What is one piece of advice you would give to college students? No more naked party, no more rainbow parties. Do you know what those are? Make him take you to dinner whether it's pizza and a movie, beer at the bar, I don't give a s--- if he takes you to the Olive Garden or McDonald's. He has to spend money to take you out. Get off campus when you go out so it's romantic, so you don't have the college simulation and other people knowing your business. If he can't take you out, he's not your guy. He's never going to be husband material, because he's a latent adolescent, which would take 20 years to cure. So a guy who's really the guy probably has a job in college, he's probably studying really hard, maybe he's in sports, maybe he's on a team. And he's an independent thinker. He's an entrepreneur in his own mind, which means he doesn't go with the pack. He might be a loner, he might have one friend and he may not be with 25 people. The quick situation does not help you in college. Those who travel in packs do not attract. The more you do things alone ­­– go to the library by yourself, go to the student union by yourself, maybe you're looking at the flyers – the more likely you smile, you signal, you find the guy. What would you say are some of the best places in San Diego to meet people? The Hard Rock is amazing. I spent New Year's Eve there. I had the best time. I love that there's no gambling or smoking. I don't see why you can't, especially in the summer, go in the pool and get a cocktail. I'm a big fan of L'Auberge in Del Mar on Friday nights or Saturday nights. Cardiff, I love that area on the beach, that's so me. I think you've got a lot of different sections to choose from. Now when the track opens, I've met more guys at the track than anywhere else. I would come a half an hour before the races end, I don't go in the beginning, I go at the end. When you get there they're already liquored up, they're already happy, they don't know what they're going to do next. What places are the best date spots in San Diego? L'Auberge is really romantic. It’s got the bells and whistles. It's got the spa, it's right on the beach. You have that whole thing. Anything on the beach in amazing. Poseidon is right there, too. You know San Diego is called "Man Diego?" We call it "Man Diego" because it has a large population of men living there. And a lot of millionaires live there. Come on in, the water's fine. Is there anything else you would like our readers to know? Check out, you don't have to be a millionaire to join. It's like my for the thousandaire and it's a great site if you’re looking for love. I also have a makeup line out next year. We will be doing lots of makeovers. We are starting to shoot season six [of Bravo's The Millionaire Matchmaker] in April.

Fashion 5.0 website recommendation Check out patti Stanger's dating website

For the scoop on the hottest events follow @djheresd #sdevents

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FEBRUARY 2012 //

FEBRUARY horoscope By Cathy Moe with Hali Winthrop

ARIES The Ram { April 19 – May 13 } February brings opportunities to your door. You are loved more than you know. Dress your best, you never know who you're going to meet. Add shimmer and sparkle to match your head-on smile. TAURUS The Bull { May 14 – June 19 } Take time to feel the romance and beauty in your life. Every seed has a flower in it that blooms when winter is complete. Wear what expresses your warm heart. You are popular with new friends in February. GEMINI The Twins { June 20 – July 20 } You continue to delight the eye and capture attention. You can't help looking good, it's in your stars. Romance becomes steady. Stop by your favorite shops to review colors that show you're ready for an adventure. CANCER The Crab { July 21 – August 9 } The horizon shows someone coming closer. They're intriguing, and interested in you. Are you ready for a long-term relationship? Staying focused on studies and work, your daydreams become reality in February. LEO The Lion { August 10 – September 15 } Energy to make money is yours in February. It's a great excuse to get out of the house. Dress to let others know you're an amazing person to behold. Friends are more fun than ever, romance is your call. VIRGO The Maiden { September 16 – October 30 } Now that you've focused on reinventing yourself, you can be proactive. Dancing, laughing, singing and swimming show off your figure and wardrobe. You're now officially a heartthrob. LIBRA God of Justice { October 31 – November 22 } There are fireworks when you think of that special someone this February. Choose a sophisticated look to show off your chic haircut or sexy new waistline. You shine at work and studies. Romance is a snap. SCORPIO The Scorpion { November 23 – November 29 } If you're in a relationship, you're likely to receive a lovely gift. If you're single, treat yourself! This is not a Scorpio trait, but February is the exception. Be sure to study amidst the adoration around you! OPHIUCHUS The Serpent Holder { November 30 – December 17 } Focus on yourself in February. Become clear in your goals. You will attract those who share your interests. Invest your budget on what sustains you. Love yourself, but also know romance is waiting. SAGITTARIUS The Archer { December 18 – January 18 } February is the month to believe in yourself. You are unique in the universe. You have a right to wear what you like, smile when you feel it and say hello when your heart pulls you in that direction. CAPRICORN The Goat { January 19 – February 15 } Your energy grows by leaps and bounds in February. A new flow comes into your life. Your sense of romance and relationships is heightened. Wear what attracts that special person's attention. AQUARIUS The Water Bearer { February 16 – March 11 } You're finding that your advanced view of the world has been correct. Enjoy the freedom this gives you with long, spiky lashes or a new streak of hair color. Lace up your feminine power to enjoy a hot new flame. PISCES The Fish { March 12 – April 18 } Someone you haven't known long may give you a chance to change your life. They're serious, are you? A friend unearths a mystery as you beautify where you live and love. Romance is an open book. FEBRUARY 2012 //


dating calendar


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february February 2012


SDSU COLLEGE BASKETBALL Viejas Arena, San Diego February 1 vs. Boise State, 7:00 p.m. February 4 vs. TCU, 7:00 p.m. February 15 vs. New Mexico, 7:00 p.m. February 22 vs. Wyoming, 7:30 p.m. February 25 vs. Colorado State, 7:00 p.m.

EVENTS: February 10 Cupcake Fundraiser for Life Rolls On Tenley Molzahn and Kiptyn Locke will be serving cupcakes and greeting guests with 100% of red velvet regular and gluten-free cupcake proceeds going to the non-profit organization. Life Rolls On inspires others to see the boundless possibilities beyond paralysis. Treat yourself and support the cause! Sprinkles in La Jolla, 12:00 p.m. - 2:00 p.m. NFL FOOTBALL February 5 SUPER BOWL XLVI Lucas Oil Stadium, Indianapolis, IN Kickoff 3:30 p.m. on NBC


February 1 ANGELS & AIRWAVES Belly Up Tavern, Solana Beach, 11:00 p.m., 21+ February 3 AUGUST BURNS RED House of Blues, San Diego, 6:00 p.m. February 3 minutemath 4th and B, San Diego, 7:00 p.m. February 16 THE FRAy House of Blues, San Diego, 7:00 p.m. February 17 THE EXPENDABLES House of Blues, San Diego, 6:00 p.m. February 19 G. LOVE & SPECIAL SAUCE House of Blues, San Diego, 7:00 p.m., 21+ February 23 HOT CHELLE RAE House of Blues, San Diego, 6:00 p.m. February 25 MAT KEARNEY WITH ROBERT FRANCIS House of Blues, San Diego, 7:00 p.m.

February 14 Anti-Valentine's Boat Party R.A.P Productions and Fashion 5.0 provide a chance to dance the night away on the open sea, celebrating single life and rocking out to the beats of Sam Hiller, Animal Riot and more! Tickets available online Boarding begins at 8:30pm

February 17 Harlem Globetrotters Want a fun, creative way to spend an evening with your Valentine? What could be better than a night of comedy and basketball? Valley View Casino Center, San Diego, 7:00 p.m.

February 12 Coronado Valentine’s Day 10K There’s no better way to get in shape for Valentine’s Day than this 10K run on Coronado Island. Run with a partner, or fly solo! Register online to secure a spot. Tidelands Park, Coronado, 7:15 a.m.

bonus tip: Have you followed Fashion 5.0 Magazine on twitter yet? Stay connected @fashionfiveomag #sdfashionevents #sdnightlife


FEBRUARY 2012 //


FEBRUARY 2012 //

Fashion 5.0 February 2012  

Fashion 5.0 Magazine February 2012 The Fitness Issue featuring: The Millionaire Matchmaker Patti Stanger - "Work it Out" fashion editorial p...

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