Trial Exercises BENEFITS OF COMPLIANCE
significant undertaking. As beneficial as an online presence can
Social media marketing when adhering to university strategy:
be, it can be equally as detrimental if not executed properly. When accounts affiliated with the University fall short of meeting the requirements herein, you may be asked to enter a 6-week trial period to determine whether your account: Can remain and adhere to the terms herein
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Be dissolved into another account as prescribed by Marketing and Communications
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Be removed from the platform altogether as prescribed by Marketing and Communications
Increase Brand Awareness
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Generate Leads and Boost Conversions
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Build Valuable Relationships
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Differentiate From Competitors
RISKS OF NON- COMPLIANCE
Social media marketing when not adhering to university strategy: —
Poor User Experience, Loss of Brand Loyalty
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Lack of Engagement
Similarly, even if requirements herein are being met, you may
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Weak Peer Representation
still be asked to dissolve or remove your account based on
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Copyright Infringement
GOALS
University-wide social media strategy:
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FA I R F I E L D . E D U/ M A R K E T I N G
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To positively engage with the Fairfield University community, including current and prospective students, alumni, faculty, staff, and parents
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To support the University’s marketing and communication strategies of brand awareness and thought leadership at large
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Increase interaction and engagement of target audiences with the institution’s website (Fairfield.edu)
E DITORIAL
Do you want to recruit 10 new club members? Do you want to be viewed as thought leaders in the world of Engineering? In addition to the goals to the right, establish three goals of your own so that the intentions behind your social media content are clear and well-guided.
D I G I TA L M E D I A
streamlining exercises outlined by Marketing and Communications.
SOCIAL MEDIA
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IDENTIT Y
Maintaining University branded social media accounts is a