Fairfield Flyer May 2019

FAIRFIELD CITY CENTRE - OPEN FOR BUSINESS

IN THIS ISSUE: 02 / CafÊ Conscious Wonderful Wednesday 03 / Carnival City 04 / It’s in the bag!

ISSUE #11 MAY 2019

FAIRFIELD FOCUS Ensuring our city and town centres remain vibrant and are allowed to thrive is an important focus of Council. We want local businesses to do well, to continue to invest in our City and encourage shoppers to visit from across our City and beyond.

In the last financial year, Council invested heavily in Fairfield City Centre, with improvements made to Hamilton Road and The Crescent, as well an overhaul of the Nelson Street carpark.

Next financial year, we will be providing a brand new library for the people of Fairfield on Hamilton Road. The existing library building at 17 Kenyon Street will be transformed into a business and technology hub. These are two very exciting projects that will support businesses, families and students in and around the city centre.

Council also plans to continue with the upgrade to The Crescent streetscape, which will include the restoration of three significant cultural memorials adjacent to the Fairfield Transport Interchange taxi stand.

These works are important to improving the visual amenity of the city centre as well as the access to the centre for your customers. All of this helps drive economic growth.

In June, we will celebrate the return of Culinary Carnival to Fairfield City Centre.

This year, the carnival will be bigger and better than ever. We are throwing open the doors to food and cultural performances from all over the world, reflecting the broad and colourful diversity that makes Fairfield City a rich and vibrant place to live, work and raise a family.

This event will bring thousands of visitors to the city centre, giving you all a huge chance to showcase what a wonderful place to visit, shop and dine that it is. I encourage all businesses in the city centre to consider how they could get involved to make Culinary Carnival a huge success again this year.

Frank Carbone Mayor of Fairfield City

CAFÉ CONSCIOUS Fairfield’s renowned cosmopolitan café culture was serving café lattes to locals for many decades before the caffeine pick me up became a fashionable lifestyle choice.

The love of coffee is a passion for Enver Dizdaric owner of Bondeno café and he wants everyone to smell the coffee and enjoy a cup at his Ware Street establishment.

Bondeno café and Coffee on The Crescent was nominated in 2018 for the Zero Barriers Business Excellence Award, which honours businesses who provide access to people with disabilities especially in multicultural communities across South West Sydney.

“My doors are open to everyone, my customers have included Socceroo superstar Harry Kewell to people in wheel chairs, and as far as I am concerned we are all equal. It makes good business sense to be accessible and inclusive.

The only disability in life is a bad attitude,” Mr Dizdaric said.

Mr Dizdaric has been in business since 1997 and named his café as a tribute to the famed Bondeno Café in his home town of Bihac in Bosnia, where he meet and fell in love with his wife Ramiza.

Enver Dizdaric

“When you meet someone for coffee, there are no barriers in love and in life,” Mr Dizdaric said.

WONDERFULWEDNESDAY The Wonderful Wednesday marketing campaign to promote the Fairfield City Centre as a cosmopolitan shopping precinct begins on 15 May. The Fairfield Place team’s goal is to transform the monthly event into a content-rich experience that connects with consumers in innovative and lasting ways. It’s set to make an impact with shoppers and retailers.

Bottom line, Fairfield City Centre must become a centre of consumption.

“Our aim is to increase economic activity; we have combined live entertainment and video streaming to engage the community and more importantly induce spending,” Fairfield Place Co-ordinator Helen Pijaca said.

“Bottom line, Fairfield City Centre must become a centre of consumption. As a Place Team we want to facilitate demand spaces.

Shopping is now entertaining

02 • THE FAIRFIELD FLYER

“It’s about marketing with precision and conviction. To understand consumer’s choice; why they shop at the City Centre and attract outside visitors to shop here.”

CARNIVAL CITY The revamped Culinary Carnival makes its long awaited return to Fairfield on Saturday 1 June in Spencer Street at 11am.

Culinary Carnival has expanded its food and entertainment offering from Spanish and Latin American.

“Fairfield is the most diverse population in Australia. With more than 160 nationalities, Culinary Carnival now boasts a truly global menu,” Fairfield City Mayor Frank Carbone said.

“We have kept some of the great elements that made Culinary Carnival one of Sydney’s most popular festivals.

“The asado barbeque and Spanish paella are back!

“What’s also hot is the chilli eating competition. Your hips will be in full swing with the Hawaiian hula dance workshop.

The kids won’t be bored either, with face painting, African hair braiding and an exciting cook off. There are so many elements, you will have to see it to believe it.”

Fairfield is the most diverse population in Australia. With more than 160 nationalities Culinary Carnival now boasts a truly global menu.

A new menu of food and entertainment.

“There are three pillars for Culinary Carnival. One is to be unique. The second is creating a meaningful brand event experience. In order to resonate with attendees, we have developed a deep understanding of our visitors, ” Mayor Carbone said.

In recent years Culinary Carnival has established itself as a major event. Fairfield City Chamber of Commerce President Vince Movizio said the festival is a winner.

“There’s no doubt that Culinary Carnival has increased the profile of Fairfield and enhanced the City’s reputation as a food destination,” Mr Movizo said.

“We have seen a surge in visitors, which has led to an increase in spending and injection of money into the local economy.

Culinary Carnival has an impact on the wider economy and that’s a good thing.”

Fairfield City Council understands that in a competitive market, it’s not enough to promise attendees ‘the best value’. Culinary Carnival as a brand must deliver on many fronts.

There’s no doubt that Culinary Carnival has increased the profile of Fairfield and enhanced the City’s reputation as a food destination.

“Finally being authentic is the benchmark. Culinary Carnival 2019 is true to itself and represents the best of the Fairfield community.”

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IT’S IN THE BAG! The Fairfield City Centre story is about small business. Fairfield City Council knows this and has launched a marketing campaign that will see consumers experience cosmopolitan shopping while also easing their load.

A stylish shopping bag will be given away for free to shoppers.

“Small business is the backbone of Fairfield and we want to promote the City Centre as a worldly shopping precinct,” Fairfield Place Manager Tony Walker said.

Marketing is a contest for attention; the shopping bag is going to have people paying attention to us.

It’s a winning message.

“Our shopping bag is chic and it’s a great size. The tagline: Experience Cosmopolitan Shopping! communicates this fact brilliantly.”

The Fairfield Place Team created the shopping bag campaign to promote and support the City Centre’s small businesses.

“Marketing is too important to be left only to the marketing department, by working with the business community we have a campaign that will cut through and benefit the consumer and the merchant alike,” said Fairfield Place Coordinator, Helen Pijaca.

Experience cosmopolitan shopping!

Small business is the backbone of Fairfield and we want to promote the City Centre as a worldly shopping precinct.

“The reality is when you help your customers; you help businesses, and put it simply this promotion is in the bag!”

Fairfield entrepreneurs know there are no great limits to success, because there are no limits to their intelligence and imagination.

The City’s retailers embody the Australian pioneering spirit, and remind us that determination can turn aspiration into achievement everyday.

Small businesses are the beating heart of Fairfield’s economy.

“People are always going to go shopping. A lot of our effort is just, how do we make the retail experience a great one?“ Mr Walker said.

“Marketing is a contest for attention; the shopping bag is going to have people paying attention to us. It’s a winning message. This is a terrific initiative we believe and support small businesses.”

04 • THE FAIRFIELD FLYER