Facey Property Marketing Submission - 7/174-186 Atlantic Drive, Keysborough

MARKETING SUBMISSION

7/174-186 Atlantic Drive Keysborough

JUNE 2022

Our plan, your success Facey regards the sale of your property as an assignment of significant importance.

Our access to resources, property data, and market knowledge, along with an unrivalled track record will ensure the best possible result.

Should you wish to adopt our recommendations, we believe Facey is more than capable to assist you in achieving the best outcome.

Regards,

MARK BOND Director

Our Approach +

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Property

Strategy

Marketing

The property is the hero. A sales and marketing campaign isn’t complete without an understanding of the unique elements that make it so special.

It is important to have a strong strategy that starts with having a team that understands the market and what it takes to achieve great results.

To successfully deliver leads to the sales team, it is essential to identify the target markets and implement a marketing strategy that focuses on channels most relevant to them.

When all three areas work together, the best results are achieved.

That Marketing Company is an integrated marketing resource for Facey, delivering a full-service marketing department for our corporate and project marketing.

Marketing Driven Sales Success Marketing continues to be the critical factor in our approach for every property and the success we garner for our clients.

Our access to resources, property data, and market knowledge along with our unrivaled track record ensure the best possible result.

Facey is delighted to have again received significant recognition in the form of 11 Real Estate Institute of Victoria (REIV) finalist and 8 winner awards over the past six years.

We are also delighted to announce that we are finalists in The Real Estate Institute of Australia (REIA) National Awards for Excellence 2022 for the Marketing and Communication Award, regarding the implementation of our COVID safety strategies, communication and guidelines.

these awards each year is a testament to the “ Winning entire Facey team. Recent years have been challenging for everyone in our industry, so to receive recognition from the REIV always gives our team a much-needed boost.

Mark Bond

Your Team

Adam is an experienced Estate Agent specialising in industrial and commercial sales and leasing across southeast Melbourne.

Adam's wealth of knowledge and experience spans the construction industry, including property development and building credentials. His vast experience enables him to provide a well-rounded, multifaceted approach to real estate.

Adam has a customer-first approach to business which helps him achieve significant results for his vendors.

Property Snapshot SITE TYPE

Modern Warehouse Unit BUILDING AREA

423m2 HIGHLIGHTS

Four car parks

ZONING MAP TO BE PLACED HERE ZONING

Industrial 1 Shown on the planning scheme map as

IN1Z PURPOSE To implement the Municipal Planning Strategy and the Planning Policy Framework.

To provide for manufacturing industry, the storage and distribution of goods and associated uses in a manner which does not affect the safety and amenity of local communities.

Location Overview

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Located in a recently established industrial area in Keysborough, the surrounding properties comprise modern office warehouse units and larger office warehouse buildings. The property has great access off Atlantic Drive, can be easily accessed off Greens Road and is within close proximity of the Eastlink Tollway.

Matt Rice

Marketing Package.

We recommend the following package to market your property to deliver the best results.

Faceyproperty.com.au Realcommercial.com.au T2 - Elite (90 days)

ONLINE Commercialrealestate.com.au Zone 1 - Gold (13 weeks) Assets valued up to $750,000

SOCIAL MEDIA

Facebook Campaign

EMAIL CAMPAIGN

Sent to a custom curated database

SIGNAGE

Custom Board: Portrait 6’ x 8’ installed & removed

PHOTOGRAPHY

Professional Photography Basic Shoot 1 -7 Photographs Drone Photos Up to 3 Photographs marked up

VIDEOGRAPHY PRINT COLLATERAL

Slideshow A4 Double Sided Brochure

We may recommend additional advertising avenues to your property and campaign. Costs will be approved on authority.

Includes listing of your property on the Anywhere Auctions website, pre listing video, professional videography and live streaming from the Auction, post Auction highlights and reporting.

$3,610.45 + GST

Campaign Plan Timely marketing is the key to a successful campaign.

Comparable Properties 3/67 Naxos Way, Keysborough

MAY 2022

46/74-86 Indian Drive, Keysborough

OCTOBER 2021

26 Mediterranean Court, Keysborough

MARCH 2022

RESULT

RESULT

RESULT

$50,000pa

$32,000pa

$530,000

SITE TYPE

SITE TYPE

SITE TYPE

Office Warehouse Unit

Office Warehouse Unit

Office Warehouse

BUILDING RATE

BUILDING RATE

BUILDING RATE

$116.28 per m2 pa

$118.52 per m2 pa

$4,206 per m2

COMMENT

COMMENT

COMMENT

A modern warehouse unit of 430m² with a large air-conditioned office on the first level. Located within a secure complex. Leased with 2 months rent free as an incentive by Facey Property.

A smaller modern office warehouse unit of 270m². Considered inferior.

A much smaller warehouse of 126m² in a comparable locality. Smaller and inferior, sold as a parcel of money.

Comparable Properties 6A/11 Bryants Road, Dandenong

MARCH 2022

25 Brooklyn Avenue, Dandenong

APRIL 2022

RESULT

RESULT

$700,000

$1,610,000

SITE TYPE

SITE TYPE

Office Warehouse Unit

Vacant Land

BUILDING RATE

BUILDING RATE

$2,857 per m2

$2,333 per m2

COMMENT

COMMENT

An office warehouse of 245m² in a secure complex located in a Central Dandenong locality. Sold by Matt Rice of Facey Property at auction.

An older style building in need of maintenance. 690m2 on an allotment of 1,338m². A larger established property.

METHOD

The Plan 7/174-186 Atlantic Drive, Keysborough

After careful evaluation of the property and consideration of the market, we believe that an

Auction will be the most suitable option as we aim to extract the best offers from the market. A public auction would involve an experienced Auctioneer and motivated buyers finalising matters in an ethical manner whereby a willing seller and buyer combine to achieve a fair and accurate unconditional market price.

ACHIEVABLE SALE PRICE

$950,000-1,040,000

MARKETING PACKAGE

Custom

ACHIEVABLE LEASE PRICE

$47,000-51,500pa + GST & O/Gs We have assessed the property, taking into account the local area, recent results of similar properties and have established an achievable price that is reflective of current market conditions.

PRICE

$3,610.45 + GST FEE Commission based on 2.2% including GST of the achieved sale price for an exclusive auction authority.

NOTES If you decide to lease the property out then our fees are as follows: 11% of the first years rental for a 1 - 3 year lease. An additional 1.1% for each additional year of the lease up to a 5 year lease.

Our management fees are 5.5% of the gross rental paid on a monthly basis. We also charge 2.5% + GST for leases renewal fees to negotiate the new lease with an existing tenant. Our Retail lease costs for leases and disclosure statement are $638 (including GST).

Innovation Pays Off Innovation has been the focus of our business for many years. From video listings, to live broadcast of auctions, to online live auction bidding and video call inspections, we have been the first adopters of technology and innovation in our field. In turn, the progressive nature of our business has held us in good stead when COVID-19 hit. We were able to easily pivot our business to adapt to this ‘new normal’.

PROPERTY VIDEOS

LIVE AUCTIONS

CONTACTLESS HANDOVER

Leaders in our field with video listings.

You can see all our properties up close and personal with our property listing videos.

Originally set up for our interstate and international clients to attend our auctions, live online auctions and bidding will commence again once restrictions allow us to take a property to auction.

Leaving no process unturned, nor our team exposed in any way, we have implemented ‘Contactless handover’ with digital delivery of documents and the implementation of key safes on-site for improved accessibility.

DIGITAL DOCUMENTS

VIRTUAL INSPECTIONS

CONTACTLESS LISTINGS

Digital document signing and online forms have been processes implemented at Facey now for many years. Not only environmentally friendly, but also contactless, allowing our business to continue through COVID-19.

As we deal with clients in many locations, virtual meetings have been a way of discussing potential properties and understanding our clients requirements. FaceTime and Zoom have never been a more useful tool for our team.

Listing your property for sale or lease no longer needs an on-site in-person meeting, our contactless listing process, including the delivery of our proposal, can be done all online.

We look forward to working with you.

Disclaimer Facey Kendall O’Dea Pty Ltd trading as Facey Property (“the Company”) will have no legal liability to any party who claims to have relied on this Market Opinion (“Opinion”) in whole or in part for any purpose/s whatsoever. This Opinion has been prepared solely at the request of and exclusively for the client to which this Opinion is addressed (“the Client”) and not for any other party. This Opinion is provided only for the general information of the Client. The Client acknowledges that it does not intend to rely upon the Opinion for any commercial, legal or other specific purpose and shall undertake its own further investigations or enquiry as necessary for its intended purpose. The Company confirms that the estimated market value (“the Estimate”), being the estimated individual market value or range herein, is an opinion only and provided as such. The Company states that neither it nor its Directors or employees are licensed valuers or purport or represent to be such. This Opinion must not and cannot be taken as a sworn or other form of valuation for any purpose. The Estimate stated is only current as at the date of this Opinion and can be subject to change without notice due to factors (known and unknown to the Company), including but not limited to global or local market conditions, economic outlook, government actions, seasonal variances, physical/practical conditions and supply & demand, etc. In addition, this Opinion is based upon information provided to the Company by third parties and the Client, which has not been and is not required to be independently verified by the Company. The Company makes no warranty as to the accuracy or reliability of the information contained in this Opinion and the Company disclaims all liability and responsibility for any direct or indirect damage or loss which may be suffered by the Client (or any other party) through anything contained in or omitted from this Opinion. Before making any decisions about the property, the Client acknowledges that it must make its own further enquiries, verify the accuracy of any information relating to the property herein and seek further professional valuation advice from a licensed valuer (including obtaining a formal sworn valuation) and any failure to do so is at the Client’s sole risk. The Company notes that any inoperative or void provision herein is deemed to be severable from this disclaimer for all purposes.

6 Clow Street, Dandenong VIC 3175 T 9701 4455

faceyproperty.com.au