19-21 Westpool Drive, Hallam

19-21 Westpool Drive Hallam

CATEGORY

INDUSTRIAL BEST SALES CAMPAIGN - UNDER $15K

REIV NUMBER

PRINCIPAL

AWARD PERIOD

102290

Mark Bond

1/7/20 - 30/6/21

Our Plan For Success

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

Facey regards the sale and lease of each and every property as an assignment of significant importance. Our access to resources, property data, market knowledge, along with an unrivalled track-record ensures the best possible result for our vendors and landlords.

Regards,

MARK BOND, Director

REIV AWARDS 2021

3

Our Approach

Strat

Property The property is the hero. A sales and marketing campaign isn’t complete without an understanding of the unique elements that make it so special.

It is important to ha strategy that starts that understands th it takes to achieve g

When all three areas work togeth

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

tegy

ave a strong with having a team he market and what great results.

Marketing To successfully deliver leads to the sales team, it is essential to identify the target markets and implement a marketing strategy that focuses on channels most relevant to them.

her, the best results are achieved.

REIV AWARDS 2021

5

5

Our Commitment Our commitment statement is provided to clients prior to every campaign. Developed specifically for the type of campaign (EOI, Auction, sale, lease) the program is a core measurable outcome to both marketing and intangible activities.

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

Appointed to sell or lease

Management processed in our system

Photography & Floorplans (if available)

Copy Written

Prospect clients and circulated to TEAM Prospect Database

EDM sent to database

Hot customers from database called

Sign board installed

Price & marketing effectiveness discussion

Weekly sales meeting

Website(s) activated

Prospect neighbouring businesses

Arrange client report

Inspections

Inspections

Inspections & prospecting

Follow up enquiries

Client meeting

Refresh advertisement

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Arrange client report

Inspections

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Arrange client report

Inspections

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Client meeting

Inspections

Send campaign report

SMS reminder to prospects

EOI Close

Review offers Round 1

Closing of negotiations Round 2

Closing of negotiations Round 2

Closing of negotiations Round 2

Closing of negotiations Round 2

Closing of negotiations Round 2

PREP

PREP Marketing approved by client

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

WEEK 7

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

Timely marketing is the key to a successful campaign.

PROSPECTING NEIGHBOURING BUSINESSES

PERSONAL CALLS

We don’t leave any stone unturned with regard prospecting potential candidates.

Understanding that often purchasers come from within close proximity, door knocking neighbouring properties is a commitment we make to our vendors.

We have a database of ‘hot’ prospects, clients and customers. To these people, we communicate with personal calls and emails to ensure they are the first to know of new properties hitting the market.

TEAM COLLABORATION AND WEEKLY MEETINGS

ENQUIRIES AND FOLLOW-UPS

When you sign with a Facey agent you get the whole Facey team working for you. Properties are discussed at weekly sales meetings and collaboration a keystone in achieving results.

Our team is committed to the timely response of all enquiries. Our customised CRM ensures follow up and reminders are not missed and potential lead conversion optimised.

INSPECTIONS

REPORTING

Inspections assist in the detailed familiarisation of the property and are conducted one-on-one to answer all questions. Prior to COIVD-19, our team had already implemented virtual inspections walkthroughs for clients who could not attend in person.

Reporting is an integral communication piece to assist with transparency and timely updates to our clients. We send reports at week 3, 4 and 5 that include essential metrics and insights.

REIV AWARDS 2021

7

PROPERTY SNAPSHOT

Invest or occupy, you can’t go wrong with this A-Grade facility The 2,108m² office/warehouse has a magnificent 444m² single level office space with open and enclosed offices and a boardroom. The warehouse has two parts totalling 1,664m² with a 110m² mezzanine that is the perfect storage solution. The property was offered for sale by way of Expression of Interest that was due to close on Thursday, 15 April 2021.

The property generated substantial interest and was under contract on Thursday, 25 March 2021, three weeks before the original Expression of Interest closing date and the settlement finalised on Wednesday, 19 May 2021.

LOCATION

Located in a prime position with excellent access to major arterial roads, including South Gippsland Freeway, Princes Highway and Monash Freeway.

The site is securely fenced and has approx. 20 on-site parking spaces.

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

SITE TYPE

Office/Warehouse

BUILDING AREA

2,108m2

ZONING

Industrial 1

SALES METHOD

Sold by way of Expression of Interest.

REIV AWARDS 2021

9

Method of Sale

Private Treaty

Auction

The agreement for the sale of a property at a price negotiated directly between the vendor and purchaser or their agents.

A public sale in which goods or property are sold to the highest bidder.

EOI Campaign

Public Tender

A multi-staged selling process. An Expression of Interest is used to shortlist potential purchasers before seeking detailed bids from the shortlisted tenderers.

An open bidding process where the sealed bids are opened in public for scrutiny and are chosen on the basis of price and quality.

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

“

After careful evaluation of the property and consideration of the market, we believed that

EOI

was the best method to achieve the maximum sale price.

REIV AWARDS 2021

11

Campaign Schedule CUSTOM PACKAGE

faceyproperty.com.a

ONLINE

realcommercial.com

commercialrealestat

SIGNAGE

8 x 6 ft custom boar

PHOTOGRAPHY

Professional Photogr

EMAIL CAMPAIGN

Sent to a Custom Cu

VIDEOGRAPHY PRINT COLLATERAL *All prices are GST exclusive.

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

Agent on Camera

Detailed Property & D

Information Memoran

We recommended the following package to market the property and deliver the best results.

au

m.au – T2 - Elite (90 days)

te.com.au – Gold - Zone 1 (13 weeks)

rd installed & removed

raphy

urated Database

Drone Video

ndum

$4,088.85 + GST

REIV AWARDS 2021

13 13

iPad

iPad

8:35 PM

8:35 PM

Online Listing

REAL COMMERCIAL Elite

COMMERCIAL

G

SPEND

SPEND

$1,296.40

$1,020

VIEWS

VIEWS

3,535

528

ENGAGEMENT

4,736

SAVE & SHARE

34

ENQUIRIES

17

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

ENGAGEMENT

2,100

ENQUIRIES

19

iPad

8:35 PM

Leveraging the awareness availed by existing online real estate platforms ensured this listing dominated the digital marketplace. Accessing this broader audience boosted exposure significantly, providing opportunities for interested investors to interact with not only this content but subsequently our website.

L REAL ESTATE

Gold

FACEY PROPERTY

SPEND

Complimentary IMPRESSIONS

7,699 SAVE & SHARE

4

REIV AWARDS 2021

15 15

On site board

Expression 2,338m2

Impressive Facility - A M • Corporate Office/Showroom • High clearance warehouse plus canopy • Drive through capability plus yard

faceyproperty.com.au 05/03/21 12 x 8

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

97

19-21 Westpoo Colin

This board design drew out the attractive aspects of the property and complemented the existing space to ensure the listing stood out from the street.

SPEND

SIZE

$300

8 x 6 ft

of Interest Closing Thursday 15th April @ 5pm

Must Inspect • Short term income • Suits investor and occupiers

MARK BOND 0419 386 882 COLIN TARLAMIS 0400 344 070

701 4455

Proud Founding Partner

Phone: 9768 3335 Fax: 9768 3336

ol Drive, Hallam

INDUSTRIAL COMMERCIAL PARTNERS

REIV AWARDS 2021

17

Photography PROPERTY SNAPSHOT

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

PROFESSIONAL PHOTOGRAPHY Premium quality photography was essential to highlighting the finest features of the property.

SPEND

$137

REIV AWARDS 2021

19

eDM

EDM TO TARGETED DATABASE RECIPIENTS

1,559

VIEWS (OPENS)

589 (38%) CLICKS (%)

90 (6%)

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

A competitive and customised Email Direct Marketing (eDM) strategy enhanced the opportunity to engage directly with prospective buyers. The ability to segment the client database and tailor communication according to these unique buyer groups ensured a more targeted, effective and efficient approach to advertising the property.

SPEND

$225

REIV AWARDS 2021

21

Videography PROPERTY LISTING

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

A video was a stunning way to showcase the space in a highly interactive and shareable digital format. Facilitated by the Facey agent, the footage revealed the features unique to the property, driving interest in buyers and encouraging them to subsequently see it for themselves.

SPEND

VIEWS

$545.45 184 DATE

10/03/21

IMPRESSIONS

214 WATCH VIDEO

REIV AWARDS 2021

23 23

Print Collateral INFORMATION MEMORANDUM

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

This beautifully crafted Information Memorandum was bound to impress. Focused on showcasing the premium features of the property, the striking information and stunning imagery in the design drove vital visual impact.

SPEND

$350

REIV AWARDS 2021

25

The Result 19-21 Westpool Drive, Hallam ASKING PRICE

$3,300,000

PURCHASE PRICE

$3,600,000

OVER RESERVE

$300,000 CONTRACT DATE

SETTLEMENT DATE

25/03/2021

19/05/2021

6,836

38

36

ONLINE ENGAGEMENTS

ONLINE LISTING SAVE & SHARES

ONLINE LISTING ENQUIRIES

19-21 WESTPOOL DRIVE, HALLAM

CAMPAIGN RESULT

The property sold prior to the campaign finishing, thanks in part to a strong marketing campaign enticing the successful purchaser to offer in excess of the vendors expectations.

AGENTS

Mark Bond DIRECTOR

mark.bond@faceyproperty.com.au 0419 386 882

faceyproperty.com.au REIV AWARDS 2021

27 27

Agent Comment

Mark Bond DIRECTOR mark.bond@faceyproperty.com.au 0419 386 882

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

“

This property had beautiful photography and videography, showcasing the standout features. The property sold above the Vendor’s expectations and prior to the campaign finishing.

MARK BOND

REIV AWARDS 2021

29 29

Campaign Achievements

19-21 WESTPOOL FACEY PROPERTY

DRIVE, HALLAM

The EOI Campaign aimed to generate hype and a sense of competition, which resulted in a shortlist of quality offers. The majority of expressions of interest were a result of the online presence. The target audience for the campaign and communication content was tailored to reach an owner-occupier or investor.

REIV AWARDS 2021

31 31

Thank you for your consideration.

6 Clow Street, Dandenong VIC 3175 T 9701 4455

faceyproperty.com.au