6/4 Bormar Drive, Pakenham
MARCH 2023
MARKETING SUBMISSION
Our Directors
Facey regards the sale of your property as an assignment of significant importance. Our access to resources, property data, and market knowledge, along with an unrivalled track record will ensure the best possible result.
DIRECTOR DIRECTOR
MANAGING DIRECTOR
Matt O’Dea
Adam Martin
Mark Bond
Chad Kendall
DIRECTOR
Our Approach
Property Strategy Marketing
The property is the hero. A sales and marketing campaign isn’t complete without an understanding of the unique elements that make it so special.
It is important to have a strong strategy that starts with having a team that understands the market and what it takes to achieve great results.
To successfully deliver leads to the sales team, it is essential to identify the target markets and implement a marketing strategy that focuses on channels most relevant to them.
When all three areas work together, the best results are achieved.
That Marketing Company is an integrated marketing resource for Facey, delivering a full-service marketing department for our corporate and project marketing.
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Marketing Driven Sales Success
Marketing continues to be the critical factor in our approach for every property and the success we garner for our clients.
Our access to resources, property data, and market knowledge along with our unrivaled track record ensure the best possible result.
Facey is delighted to have again received significant recognition in the form of 11 Real Estate Institute of Victoria (REIV) finalist and 8 winner awards over the past six years.
We are also delighted to announce that we are finalists in The Real Estate Institute of Australia (REIA) National Awards for Excellence 2022 for the Marketing and Communication Award, regarding the implementation of our COVID safety strategies, communication and guidelines. Winningtheseawardseachyearisatestamenttothe entireFaceyteam.Recentyearshavebeenchallengingfor everyoneinourindustry,sotoreceiverecognitionfrom theREIValwaysgivesourteamamuch-neededboost.
Mark Bond“
Property Snapshot
SITE TYPE
A warehouse unit with two level office and secure car park
BUILDING AREA
Office 97.4m²
Warehouse 361.19m²
Total 458.59m²
POTENTIAL RENT PRICE
SECURE CAR PARKS 8
$42,000pa - $44,000pa plus GST and Outgoings
Industrial 1
Shown on the planning scheme map as
ZONING PURPOSE
To implement the Municipal Planning Strategy and the Planning Policy Framework.
To provide for manufacturing industry, the storage and distribution of goods and associated uses in a manner which does not affect the safety and amenity of local communities.
COMMENTS
We have several groups looking for vacant warehouses in this area, so an auction should provide the best result.
If you decide to lease the property back, we have numerous investors in the market from existing relationships and the last campaign for Units 3 & 4 Bormar Drive, Pakenham.
Please note that investors will be yield-driven, whilst owner-occupiers will pay to secure the property for their businesses.
Location Overview
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Conveniently located in an established industrial estate on Pakenham's eastern fringe. This property benefits from direct street access and a secure front car park/yard area whilst sitting a few kilometres from the Pakenham Commercial Centre. Surrounding properties comprise strata office warehouses and larger concrete panel warehouses, with some including yards.
Matt Rice
Marketing Package.
We recommend the following package to market your property to deliver the best results.
Faceyproperty.com.au
Realcommercial.com.au
T2 - Elite Plus (90 days)
ONLINE
Commercialrealestate.com.au
Zone 1 - Gold Band 1(13 weeks)
Assets valued up to $1,250,000
SOCIAL MEDIA Facebook Campaign
SIGNAGE
Custom Board: Portrait 6’ x 8’ installed & removed
Professional Photography - Basic Shoot 17 photographs
PHOTOGRAPHY
Drone Photos - Up to 3 photographs marked up
EMAIL CAMPAIGN Sent to a custom curated database
PRINT COLLATERAL A4 Double Sided Brochure
$4,146.07 + GST
We may recommend additional advertising avenues to your property and campaign. Costs will be approved on authority.
Campaign Plan
Timely marketing is the key to a successful campaign.
Comparable Properties
3/4 Bormar Drive, Pakenham
7A Embrey Court, Pakenham
OCTOBER 2022
RESULT
$600,000
SITE TYPE
Office Warehouse Unit
BUILDING RATE
$2,198 per m2
COMMENT
A neighbouring strata unit with direct street access and a secure car park. This property sold returning $25,840pa. It’s a smaller property but is comparable to the subject site.
SEPTEMBER 2022
RESULT
$945,000
SITE TYPE
Office Warehouse
BUILDING RATE
$2,223 per m2
COMMENT
A strata office warehouse of 425m² with direct street access and an unsecured car park. A comparable property.
The Plan
6/4 Bormar Drive, Pakenham
ACHIEVABLE SALE PRICE
$1,000,000-1,100,000
METHOD
After careful evaluation of the property and consideration of the market, we believe that an
Auction
will be the most suitable option as we aim to extract the best offers from the market. A public auction would involve an experienced Auctioneer and motivated buyers finalising matters in an ethical manner whereby a willing seller and buyer combine to achieve a fair and accurate unconditional market price.
We have assessed the property, taking into account the local area, recent results of similar properties and have established an achievable price that is reflective of current market conditions.
MARKETING PACKAGE Custom PRICE
$4,146.07 + GST
FEE
Commission based on 2% + GST of the achieved sale price for an exclusive auction authority.
Innovation Pays Off
Innovation has been the focus of our business for many years. From video listings, to live broadcast of auctions, to online live auction bidding and video call inspections, we have been the first adopters of technology and innovation in our field. In turn, the progressive nature of our business has held us in good stead when COVID-19 hit. We were able to easily pivot our business to adapt to this ‘new normal’.
PROPERTY VIDEOS
Leaders in our field with video listings. You can see all our properties up close and personal with our property listing videos.
LIVE AUCTIONS
Originally set up for our interstate and international clients to attend our auctions, live online auctions and bidding will commence again once restrictions allow us to take a property to auction.
CONTACTLESS HANDOVER
Leaving no process unturned, nor our team exposed in any way, we have implemented ‘Contactless handover’ with digital delivery of documents and the implementation of key safes on-site for improved accessibility.
DIGITAL DOCUMENTS
Digital document signing and online forms have been processes implemented at Facey now for many years. Not only environmentally friendly, but also contactless, allowing our business to continue through COVID-19.
VIRTUAL INSPECTIONS
As we deal with clients in many locations, virtual meetings have been a way of discussing potential properties and understanding our clients requirements. FaceTime and Zoom have never been a more useful tool for our team.
CONTACTLESS LISTINGS
Listing your property for sale or lease no longer needs an on-site in-person meeting, our contactless listing process, including the delivery of our proposal, can be done all online.
We look forward to working with you.
Disclaimer
Facey Kendall O’Dea Pty Ltd trading as Facey Property (“the Company”) will have no legal liability to any party who claims to have relied on this Market Opinion (“Opinion”) in whole or in part for any purpose/s whatsoever. This Opinion has been prepared solely at the request of and exclusively for the client to which this Opinion is addressed (“the Client”) and not for any other party. This Opinion is provided only for the general information of the Client. The Client acknowledges that it does not intend to rely upon the Opinion for any commercial, legal or other specific purpose and shall undertake its own further investigations or enquiry as necessary for its intended purpose. The Company confirms that the estimated market value (“the Estimate”), being the estimated individual market value or range herein, is an opinion only and provided as such. The Company states that neither it nor its Directors or employees are licensed valuers or purport or represent to be such. This Opinion must not and cannot be taken as a sworn or other form of valuation for any purpose. The Estimate stated is only current as at the date of this Opinion and can be subject to change without notice due to factors (known and unknown to the Company), including but not limited to global or local market conditions, economic outlook, government actions, seasonal variances, physical/practical conditions and supply & demand, etc. In addition, this Opinion is based upon information provided to the Company by third parties and the Client, which has not been and is not required to be independently verified by the Company. The Company makes no warranty as to the accuracy or reliability of the information contained in this Opinion and the Company disclaims all liability and responsibility for any direct or indirect damage or loss which may be suffered by the Client (or any other party) through anything contained in or omitted from this Opinion. Before making any decisions about the property, the Client acknowledges that it must make its own further enquiries, verify the accuracy of any information relating to the property herein and seek further professional valuation advice from a licensed valuer (including obtaining a formal sworn valuation) and any failure to do so is at the Client’s sole risk. The Company notes that any inoperative or void provision herein is deemed to be severable from this disclaimer for all purposes.
6 Clow Street, Dandenong VIC 3175
T 9701 4455 faceyproperty.com.au