EZDA - Supply Chain Logistics

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Fully integrated , end -to-end supply chain logistics development solutions










Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │i Contents About Us ............................................................ 1 People ................................................................. 2 Services ............................................................... 16 Solutions ............................................................. 20 Clients ................................................................. 28 Projects ............................................................... 32 Contacts .............................................................. 68

About Us

About Us

EZDA is an alliance of economic zone specialists that have been collaborating and working together for over a decade. As a result of feedback from clients that the UAE and broader Middle East market lacks consultant firms who truly understand economic zones from an SEZ authority / operator’s perspective and are able to deliver practical and implementable solutions, EZDA was formed specifically to focus on this gap in the economic zones market.

We are an alliance with unique global experience and capabilities, offering integrated comprehensive solutions for economic zones:

The strength of EZDA is derived from our unsurpassed capability to deliver fully integrated, end-to-end strategic planning, development and operational performance solutions focussed solely on economic zones and their unique challenges and opportunities.

The following capability document showcases our credentials, covering:

· People

· Services

· Solutions

· Clients

· Projects

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Our team

EZDA’s team of over 300 professionals covers a diverse range of specialist disciplines including:

· Strategy & Feasibility

· Master Planning

· Property Economics

· Development Management

· Supply Chain Logistics

· Legal & Regulations

· Marketing & Sales

· Operational Transformation.

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Paul has spearheaded development in the Middle East since 2000, having been involved in some of the most iconic developments across the Gulf, including The Palms, Burj Khalifa, NYUAD, Saadiyat Island, DMC, Raha Beach, Reem Island, KIZAD, ICAD, and a multitude of residential, hospitality, institutional, retail, leisure and industrial projects. For the past three years he has been the CEO of Integra where he has provided overall strategic and commercial direction, in addition to leading our development management team.

Paul has also held executive roles at global professional services firms over the past 30 years, including most recently Global Market Leader at GHD, where he led over 1,500 architects, engineers and construction managers, with a real estate services’ annual revenue of $250 million for some $8 billion of projects delivered annually across the globe.

Paul Morris




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Dr Roland Zibell




Roland’s expertise ranges from logistics business design, development of integrated logistics and multi-modal transport platforms, design of global supply chains and distribution systems, process and technical design of logistics facilities, logistics business development, to logistics management.

This experience has been built during a vast number of design and consulting projects in the industry sectors of aviation, electronics, automotive, FMCG, perishable products, and logistics services industries as well as during line management functions in the logistics services industry in the UAE, Saudi Arabia, Germany, Switzerland and the Netherlands.

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An expert in free zone strategy and operations, Krysta captained the global award-winning transformation of the DMCC free zone. Fifteen months into the change program the zone was named Global Free Zone of the Year, a title retained all five years of her tenure. She led a period of 5X growth, 40% improvement in customer satisfaction and a complete digital revolution. She is an accomplished strategist, transformation expert and people leader. Krysta is experienced in all aspects of free zone strategy, operations and regulations, and has negotiated lucrative partnerships and international government to government cooperation agreements. Her expertise has been sought internationally and she advises on all aspects of free zone development, operation and transformation.

Krysta Fox




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Travis Erridge DEVELOPMENT


Travis is the co-founder and CEO of TMX and a recognised leader in the industry, having designed and delivered some of the most advanced industrial developments across Asia-Pacific.

Travis has managed the successful delivery of a range of facilities covering industrial, commercial, pharmaceutical and government sectors; most recently focussing on the delivery of advanced industrial and logistics facilities.

Travis previously held a senior role in Australia's largest industrial property group managing new industrial and commercial developments from site acquisition, feasibility and lease negotiations through to construction and handover.

He has been responsible for delivering a staggering $2.7 billion of distribution centres over the past 10 years, many of which include state-of-the-art automation.

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Milan is co-founder and COO of TMX. He is an experienced and dynamic property professional with an extensive skillset across industrial property procurement and development.

Milan is a dynamic property professional with key expertise in industrial property development, structural engineering, procurement and project management gained from 20 years in the development industry.

Prior to TMX, Milan held a senior role at Goodman Group (Australia's largest industrial property group) managing new industrial and commercial developments, from site acquisition, feasibility and lease negotiations through to construction and handover.

Milan Andjelkovic



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Strategy, Advisory and Regulation

As an economic development expert at the crossroads of business, politics and law, with particular expertise in free and other special economic zones, he has worked for McKinsey & Co, law firms, various Governments and Free Zone Authorities, including Dubai International Financial Centre.

Andreas has extensive SEZ experience, with particular emphasis on:

· Initial concept and strategy

· Organizational, governance, operational setup

· Strategic positioning

· Regulation

Khurram leads ValuStrat’s execution team for the Advisory business and possesses strong analytical and execution skills in the areas of strategy, research, financial modelling and business valuation.

He has successfully led a large number of advisory consulting engagements across multiple industries. Khurram also has significant experience in equity research and has worked as Research Analyst for Timescape Capital (a NYSE hedge fund).

A trusted senior (enterprise level) Business Strategist, investment attraction consultant and business development professional, whose progressive international career has been based upon a platform of effective planning and execution resulting in securing significant market share growth (clients include multi-nationals British American Tobacco, Huawei, Unilever and Safaricom).

Rita has been particularly instrumental in shaping international deals to activate free zone infrastructure in Africa.

Jang has over 24 years of extensive experience in the UK and KSA in various facets of real estate. He is ValuStrat’s Director & Head of Real Estate for Saudi Arabia and manages the firm’s KSA business for all real estate valuations, market research, construction project monitoring and technical building condition due diligence.

Prior to joining ValuStrat, Jang was Head of the Valuation and Corporate Investment Solutions team for Colliers International in KSA, prior to which he had over 17 years in London, U.K. in various real estate advisory firms.

A lawyer with over 20 years’ experience, Eugenio was admitted to Italian Bar in 1997. He is a Member of the International Bar Association of Africa and the Gulf committees.

As a highly experienced corporate and M&A professional, Eugenio supports his clients in both national and cross-border transactions, including sectors such as construction, energy and infrastructure, especially in relation to economic zones.

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Dr Andreas Baumgartner, EMBS SEZ Strategy & Regulatory Expert Khurram Merchant, ValuStrat Real Estate Advisory, UAE Rita Ricciardi Free Zone Business Strategist Jang Shabbir Real Estate Advisory, KSA Eugenio Bettela Legal and Regulation Specialist

Pawel Banach is General Manager of ValuStrat’s Qatar operations. He has 15 years of experience in real estate advisory, investment advisory, asset valuation and commercial due diligence.

Prior to joining ValuStrat Qatar, Mr. Banach was Head of Valuation & Research at Land Sterling in Dubai, UAE. Before moving to the GCC region, his past experience includes roles with international companies such as Deloitte, Savills, Knight Frank and Prologis.

Mark is a Civil Engineer with over 25 years’ global experience in construction and engineering. Based in Saudi Arabia, he has delivered significant construction projects from nuclear, rail and infrastructure assignments to building mega projects.

Mark sits on many ICE (Institution of Civil Engineers) committees and supports local committees throughout the Middle East and Africa. He is also the Council Member for the Middle East and Africa for ICE and Country Representative for the UAE.

Jon has over 30 years’ experience in the construction industry, with 9 years in the UAE, focusing primarily on the commercial aspects procurement, contracts management and contract administration.

His fields of expertise include cost estimating / planning, value engineering, risk management, procurement methodology and implementation, contract drafting, post-contract cost management, contract administration, settlement of final accounts and claims management.

During his 25+ year career, Matthew has gained significant experience across all phases of design, delivery and project management, successfully delivering multiple residential, commercial, retail and resort developments plus a plethora of civil, water, wastewater and environmental infrastructure projects. Of note and drawing upon all of this experience, Matthew was in part responsible for the master plan and design of two of the famous man-made ‘Palm islands’ in the United Arab Emirates.

With 25 years’ experience, Keenan has delivered awardwinning projects across the GCC, Sub-Saharan Africa and SouthEast Asia, across a broad base of sectors, especially including hitech and industrial projects. He was a former director of 3Sixty Consult and is a current director of PMKConsult. His engineering expertise has underpinned the delivery of highly complex and mission-critical installations requiring a high degree of technical competency.

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…with a team of 300 professionals specialising in economic zone and supply chain logistics’ strategy, advisory, valuations, design & project management, construction management and operations, EZDA is one of the largest specialist economic zone development consultants serving the MEA region…
Pawel Banach Valuations and Advisory, Qatar Mark Jamieson Infrastructure Advisory Jon Whyte Principal Commercial Manager Matthew Hill Infrastructure Advisory Keenan Grote Mission-Critical Installations

Design & Delivery Management

Richard is a professional Civil Engineer holding with over 22 years' international experience. Richard’s expertise includes PMO Set up and Leadership, Project Management and Project Controls, Project close out, transition to operations and associated business transformational change; Contract formation and post contract & commercial management; Multidiscipline design team management; Dispute avoidance and EOT resolution; and Strategic and tactical business development.

Alf has 30 years of experience as an architect including 12 years in the UAE where he was a Principal of Woods Bagot.

In 2016 Alf established an independent design consultancy with his key roles and interests lying in the conceptual stages of real estate projects.

He was instrumental in design of:

· Masdar Headquarters

· Dubai Maritime City

· Dubai Design District

· Qatar Science & Tech Park

Jim has 35 years of experience as an architect, having worked with developers, government planning agencies and consultants in the Middle East for over a decade. With extensive experience from master planning of residential communities, through to design and delivery of major real estate developments, Jim is an extremely well-rounded development manager.

Jim has held senior Middle East positions with:

· Abu Dhabi UPC

· Zaya Development

· GHD and SMEC consultants

David started his career in technical construction and developed his expertise in project management; in which he interfaces with clients, technical design teams through to implementing practical remedies for pre and post construction.

David now is spearheading project strategy and delivery for state-ofthe-art logistics and distribution clients in the GCC. His focus is on cross-functional and complex projects incorporating technology, niche special requirements and consulting on full architectural design through to construction management solutions.

Adam is an experienced property professional and business leader with a successful history of project delivery throughout Australia and the United Kingdom. He is a proven development industry leader having led complex, large scale industrial, logistics and infrastructure projects through his capacity as Senior Project Manager and Project Director.

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Richard Young Project Manager Alf Seeling Concept Architect Jim Johnston Development Manager David Rixon Development Manager Adam McDonald Project Development

Geoffrey is a Senior Project Management professional, with over 22 years’ experience both in the UK and UAE. For the last six years, he has been working with Etihad Airways Property Department based in Abu Dhabi. His experience includes positions held within both client and main contractor side, land acquisition, financing, property development and leasing. He has a strong commercial understanding and has a comprehensive understanding of construction techniques, drafting, researching and interpretation of contractual and Tender documents.

MEA Markets “Project Management Experts of the Year Award, 2018”

James has over 20 years of construction and property experience successfully delivering complex, automated facilities and transformational projects across Australia, Singapore, Malaysia and Japan for leading companies, including the supermarket company Woolworths, retailer Kmart, Kulim Food Hub, Schneider Electric in Singapore, Australia Post and Singapore Post. James’ expertise lies in managing the integration of automation into a building to ensure a smooth transition and go-live period.

Leigh brings with him over 26 years’ experience in the design, delivery and management of numerous projects in a number of different sectors. He has become skilled in managing clients, staff and contractors while undertaking a variety of roles and challenges under tight deadlines and limitations.

Leigh’s experience includes industrial, healthcare, education, defence, museums, and commercial projects ranging from AED 10 million to AED 1.2 billion.

Declan has twenty years of international experience working in construction project management and contracting managing both pre and postcontract phases. With a particular focus on delivering projects for Media and Broadcast companies (Sky News Arabia, OSN and Abu Dhabi Media), Declan has also been instrumental in project delivery across a range of sectors Hospitality, Healthcare, Commercial, Retail and industrial projects.

Joshua has worked in a diverse range of sectors including hospitality, medical, oil & gas, residential and retail, having worked in offices with large contractors as well as smaller private firms. He has experience in analysing and preparing both technical and financial RFP’s, preparation of cost estimates and Bills of Quantities, and supporting preparation of expert witness reports.

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James Christopher Delivery Director Leigh Lenaghan Design Director Devery Joshua Terry Commercial Manager

Supply Chain Logistics

Max has an extensive operational background and advanced business insight acumen that provide a foundation for the development of applicable, real world solutions.

Max’s career commenced in the third-party logistics sector in the UK over 15 years ago. Continuing in this sector, Max moved to Australia in 2009. Since then, he has excelled across a range of roles, including commercial and operational analytics; operational implementation and management; and strategy development and solution design.

Dan is an experienced operations leader, with a key focus on supply chain and procurement; with over 15 years industry and professional services experience across a number of industries including, retail, health, pharmaceuticals, food services & manufacturing, wagering, utilities and finance.

Dan has successfully delivered Supply Chain network integration and commercial strategies for Puma, Estee Lauder, Fonterra, CSR, Bapcor, Myer, Greencross, Metcash, Sussan, APG, and various private equity clients.

Extensive global experience in strategic sourcing, procurement, supplier development, supply chain and advanced negotiations across Asia, Europe, North, Central and South America.

He has led projects within many industries and countries across freight and logistics strategies, procurement, systems and implementations. He has also pioneered new solutions including last mile strategies, route optimisation, control towers, supply chain sustainability and third-party logistics managed services.

Adam creates innovative solutions to assist businesses improve their supply chain and retail operations. Following his 5 years leading Kmart Supply Chain, and the great recent success transforming its supply chain and returning the business to strong profitability, he now works with a range of global businesses across varied formats to help them meet contemporary challenges for growth.

Rob is a recognised leader of the supply chain industry and a Supply Chain Director at TMX. Having designed, built and operated automated warehouses across multiple industry sectors, Rob’s success has come from a solid understanding of commercial and strategic business requirements and the ability to manage, develop and retain high performing teams in one of the industry’s most technically challenging areas. Rob has extensive experience across retail, FMCG, general merchandise, automotive and healthcare industries

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Max Reynolds Supply Chain Specialist Daniel Esdaile Supply Chain Specialist Jamie Dixon Supply Chain Specialist Adam Noakes Supply Chain Specialist Rob Turner Supply Chain Specialist

Brett has been in the digital commerce industry for over 12 years, working initially as an operations’ executives, and since then as an advisor, specialist consultant, and now Executive Director of the TMX Commerce team.

Brett offers a rare level of expertise having been the owner of the P&L and managed every aspect of building and running successful digital commerce operations at both an enterprise and midmarket level..

Award for Excellence, 2022

TJX / Sydney Business Park Distribution Centre

Nick is an accomplished multidisciplinary digital commerce specialist with a down to earth attitude to technology. A practical approach leads CEOs and eCommerce executives into sophisticated profitable eCommerce programs.

An effective communicator, able to explain complex processes and concepts to everyone from Board level through to IT Departments and sceptical end users, inspiring trust, respect and loyalty.

Sophie is experienced in programme management for supply chain and operations transformation projects. She has broad experience in implementing integrated business processes across multi-cultural, cross functional teams in manufacturing and life science industries.

Sophie spent over 13 years at Nufarm Ltd executing capital and supply chain transformation projects in Europe, India and Australia, implementing Demantra Demand Planning and ASCP Oracle Supply Planning Tools.

Carl is a visionary COO of strategy, planning and optimisation with over 20 years’ experience in change management, project direction, operations analysis, solution design, transformation and business development across the UK and EMEA and APAC.

Carl specialises in supply chain, digital technology and ecommerce initiatives by staying on-trend with global market advances and international news, focusing on vital operational and mission-critical opportunities based on impact, priority, criticality and risk.

Kate is a commercially astute, performance and achievement orientated Quality and Risk Management Professional with sound technical strengths and solid engagement and communication skills.

Kate has held senior leadership roles for government, developers, consultants, contractors and construction entities over the past 30 years across the Middle East, Australia and SE Asia, with extensive experience in PMC, EPCM, ECM, EPC and Design and Construct project delivery.

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Brett Sinclair eCommerce Specialist Nick Bye eCommerce Specialist Sophie Moran Supply Chain Specialist Carl Hemus Supply Chain Digital Strategist Kate Rabbitt Senior Quality/Risk Manager


Menu of Services

Our service offering covers every facet of the economic zone development spectrum, including:

· Strategy and advisory

· Market entry and product delivery strategies

· Project conceptualisation and master planning

· Funding and investment frameworks

· Every element of design and engineering management

· Supply chain strategy, freight & logistics planning and implementation

· Procurement, tendering and contract administration of the entire supply chain, from consultants and contractors, to equipment suppliers and operators

· Investment, marketing and sales strategies

· Asset and facilities management plans.

Strategy and Advisory

· Market research and benchmarking

· Feasibility studies

· Economic and competitiveness strategy

· Highest & best use analysis

· Business and real estate valuations

· Transaction advisory and project finance

· Technical due diligence and asset advisory

· Legal and regulatory frameworks

· Industrial development and divestment

· Infrastructure investment advisory, funding and attraction strategies

· Industrial symbiosis clustering strategies

· Economic zones operation and SEZ performance measurement.

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Supply Chain Strategy, Freight & Logistics

· Identify opportunities to reduce cost & drive growth

· Design optimised distribution networks

· Develop innovative industry solutions

· Architect supply chain transformation programs

· Diagnostic profiling of your current logistic network’s performance

· Benchmarking to define the gap between your current arrangements & competitive market offerings

· Develop transport, sustainability, last mile & logistics strategies

· Logistics and systems procurement & implementation

· Automation integration, testing & commissioning

· Operational transition readiness and implementation management.

Warehousing & Process

· Operational profiling & developing material flow by functional area

· Benchmarking productivity, capacity & capability

· Evaluation of handling & processing options including automation suitability

· Conceptual design & optimisation

· Development of commercial benefits & business case information

· Evaluate your demand planning processes & performance to identify key opportunities

· Critically review inventory management processes & policies across purchasing and replenishment

· Review of your supply planning & supplier management processes & optimise

· Assess the maturity of your sales & operations planning (S&OP) processes to drive integrated business performance

Design & Engineering Management

· Logistics zone master planning

· Urban / industrial city planning

· Building architecture

· Civil & structural engineering

· MEP and fire engineering

· Transport planning & traffic engineering

· Infrastructure planning & engineering

· Coastal & maritime engineering

· Environmental services

· Survey and geotechnical engineering

· Sustainability and green buildings

· Design management & reviews

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Our integrated approach to development management encompasses strategy, feasibility, project management, commercial & cost management, design management, stakeholder engagement & authority approvals, construction management, and asset & facilities management.

Supply Chain Solutions

End-to-end Supply Chain Support

EZDA’s team of logistics specialists have delivered more than $5 billion of supply chain warehousing and logistics solutions for clients. Backed by years of operational experience, our specialists can create practical, efficient change for any step in your supply chain, delivering tangible results.

Supply Chain Strategy

We can guide you to develop a supply chain strategy that delivers value and competitive advantage, consistently achieving savings of 10-30%. We work with our clients to:

· Identify opportunities to reduce cost & drive growth

· Design optimised distribution networks

· Develop innovative industry solutions

· Orchestrate supply chain transformation programs.

Warehouse & Process

From process re-engineering of existing operations to designing fully automated greenfield facilities, we are constantly driving benefits through safety, customer satisfaction and operational performance, covering:

· Operational profiling & developing material flow by functional area

· Benchmarking productivity, capacity & capability

· Evaluation of handling & processing options including automation suitability

· Conceptual design & optimisation

· Development of commercial benefits & business case information.

Freight & Logistics

Our effective freight & logistics solutions provide the best service, cost and compliance results and are fully integrated into your wider supply chain and business objectives. Our clients achieve an average of 15% to 20% savings:

· Diagnostic profiling of your current logistic network’s performance

· Benchmarking to define the gap between your business and competitor performance

· Develop transport, sustainability, last mile & logistics strategies

· Logistics systems procurement & delivery.

Demand & Supply Chain Planning

We’ll analyse your inventory performance and develop improved planning and inventory management processes to increase working capital efficiency, including:

· Evaluate your demand planning processes & performance to identify key opportunities

· Critically review inventory management processes & purchasing policies

· Review of your supply planning & supplier management processes & optimise

· Assess the maturity of your S&OP processes to drive integrated business performance.

Program Management

Manage business-wide programs covering:

· Whole of supply chain transformation management

· Operational transition readiness

· Technical supply chain systems implementation

· Automation integration, testing & commissioning

· Change management support.

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Master Planning Capability

Members of the EZDA team have been carrying out logistics city master planning for some three decades, with extensive Middle East and international experience.

Services have included:

· Concept and detailed master planning

· Highest and best use studies

· Financial feasibility studies

· Impact assessments

· Stakeholder engagement

· Sector clustering strategy planning. This extensive experience in planning and development of logistics cities ensures that the schemes developed by the EZDA team are wellgrounded and can be pragmatically established. Our master planning team also has extensive operational experience, so is acutely aware of the symbiosis and adjacency needs of value-chain segments being co-located in order to drive operational efficiencies.

Logistics City Master Planning


EZDA team has delivered numerous master plans for a wide range industrial, logistics, financial, media, technology and special purpose economic zones, covering:

· Strategic and statutory planning

· Land use planning

· Constraints and opportunity analyses

· Demand analysis and clustering strategies

· Financial feasibility optioneering

· Highest-and-best use studies

· Infrastructure planning

· Transport planning and traffic engineering

· Maritime and ports engineering

· Development engineering

· Sustainable development

· Community facilities

· Workforce accommodation

· Security and emergency services

· Supply chain logistics planning

· Open space and landscape strategy

· Environmental impact assessment

· Development risk assessment and mitigation

· Development Control Regulations.

In addition to extensive inhouse capabilities, we also have long-term relationships with specialists in specific industries including:

· Heavy industry, base metals and chemicals

· Manufacturing, automotive and MRO

· Agribusiness and food processing

· High technology and pharmaceuticals.

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Feasibility Studies

Feasibility Study Capability

EZDA has conducted over 100 detailed and bankable feasibility studies over the past three decades with particular experience analysing and benchmarking economic cities and business park developments.

Core capabilities relevant to economic city clients and development authorities include:

· Market research

· Regional and global benchmarking

· Sector cluster analysis

· Financial due diligence

· Development cost analysis

· Transaction structuring

· Funding and FDI strategies

· Investor relations and due diligence

· Bankability assessment and reporting

· Business valuation.


EZDA has inhouse core competencies covering:

· Economic and demographic analysis

· Trade demand analysis

· Market segmentation

· Trade demand drivers

· Demand supply gap analysis

· Benchmarking of performance

· Cluster analysis for feasibility purposes

· Highest and best use analysis

· Pre-feasibility, feasibility and bankable feasibility reporting

· Financial modelling and sensitivity analysis

· Porter’s Diamond Model and Five Forces competition analysis

· Investment packaging and funding strategy

· Due diligence auditing and reporting.

Our Experience

Dubai Airport Freezone

Comprehensive study covering:

· Shortlisting of Industries

· Sector cluster analysis

· Market assessment and logistic industry demand analysis

· Detailed regional and global benchmarking of logistics cities, busines parks and warehousing

· Logistics segment supply, demand gap analysis

· Internal diagnostics of ADFZA business

· Industry and prospective client engagement

· Proposed logistics development mix

· Proposed value-added services to segments.

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Facility Planning

With a team of well over 100 designers, engineers and logisticians, EZDA is one of the largest specialist logistics facilities’ planning, design and construction management consultants in the world. It’s our core business – we deliver logistics assets and facilities for the supply chain sector; anywhere in the world that you operate.

Our facility planners are at the forefront of facility design and automation, covering:

· Distribution Centre (DC) planning

· Freight and logistics planning

· Site planning and authority approvals

· Development master planning

· Traffic and transport planning

· Infrastructure planning and authority / utility negotiations and applications

Prefeasibility, feasibility and business case development to give you project certainty from the outset.

Logistics - Design & Delivery

Distribution Centre Design

Our facility designers have extensive design experience underpinned by decades of operational logistics knowledge, informing designs that are practical, cost effective, future-proofed and adaptable, and beyond, that work. We offer the full gamut of design, covering:

· DC facility and building design

· Logistics optimisation

· Automation and technology adoption

· Advanced materials handling solutions

· Warehouse slotting optimisation

· Warehouse management systems (WMS) and adoption of the latest digital platforms

· WMS procurement and implementation

· Production design and management.

Whether we are writing your Design Brief for tendering, or undertaking the design with our inhouse team of architects, engineers and logisticians, you’re assured of impartial pragmatic service that you don’t get from OEMs, suppliers and those that have a vested interest in selling you a product or a logistics service.

Construction Management

Needless to say, design is only half of the equation. We have on-the-ground staff with decades of experience of managing delivery and construction of the most advanced ad sophisticated facilities. Our delivery services include:

· Construction and contract strategy

· Procurement and tendering

· Cost management

· Scheduling

· Construction management and superintendency

· Contract administration

· Site supervision and Architect-of-Record services

· Authority approvals

· Industry-specific testing and commissioning supporting

· Operational readiness monitoring and certification

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Materials Handling & Automation

Materials Handling Solutions

Materials Handling Solutions (MHS) includes a range of different components and technologies, from sophisticated material handling automation capabilities, to crucial warehouse equipment such as forklifts and trolleys.

The right choice of MHS will keep inventory moving efficiently and save on labour hours, while also keeping warehouse workers safe. EZDA can help determine your best options for MHS, run our benchmarking analysis to provide key insights, source and negotiate with suppliers on your behalf, and implement new capabilities and better solutions within your warehouses.

We know the industry and we make sure we know your business, so we can help you drive genuine value from investments in Materials Handling Solutions.


In warehouses or distribution centres with high volume and velocity, sophisticated automation can reduce labour requirements, thus increasing productivity and cutting costs.

From the traditional high bay warehouse to innovative robot-based material handling solutions. EZDA advises on a wide range of innovative and out of the box technologies for automated warehousing. We advise clients on the latest developments in automation and robotics, and can design and procure:

· Automated storage and retrieval systems for mini-loads, cartons and pallets

· Automated transport and conveyor systems, including GTP technology, AGVs and AMRs

· Picking and palletising solutions

· Integrated eFulfilment systems

· Digital automation of logistics processes

· Intelligent WMS software solutions.

Warehouse Management System

A warehouse management system (WMS) optimises the use of space and resources on a day-to-day basis, keeping everything running efficiently and facilitating communication between staff members. It is crucial that the distribution centre (DC) management system chosen suits the unique needs and context of the company.

We are specialists at assessing your business to determine your needs, and helping source the best WMS for you. We not only help you choose the right system, but we can also run the tender process for you and negotiate favourable rates, and assist with implementation and transition, to ensure every step in the process runs smoothly.

EZDA is able to oversee all areas of DC systems architecture, requirements, RFPs, evaluation, selection, process alignment and operational implementation – to ensure your business generates the benefits it is seeking from an investment in its WMS.

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Transformation for Tomorrow

Transform for tomorrow with a seamless end-to-end supply chain and digital solution, tailored to your business. We guide you through the entire process, delivering improvements at every stage from initial strategy through implementation, to ongoing management and operations. By designing operational and property strategies in parallel, we ensure your operations drive your logistics solution so overall business performance is the key marker for success.

We adopt a 5-phase approach to seamlessly integrate every aspect of your digital and supply chain transformation, namely:

· Strategy

· Design

· Procure

· Implement

· Manage

Business Transformation

Steps to Transforming your Business

We have developed a proven approach to supply chain business transformation, gained from numerous advisory assignments: Strategy

· Analyse your current supply chain & digital performance

· Determine your future needs

· Identify the optimal network & operating model to achieve these objectives

· Create a transition plan & business case to steer you to end state

· Conduct due diligence on potential acquisitions


· Identify sites & design building concepts

· Conduct due diligence of existing premises

· Design innovative & automated distribution centres

· Freight & logistics diagnostic

· Demand & supply planning

· Digital experience design or refresh


· Source & negotiate property agreements

· Procure software, fit-out, materials handling solutions (MHS) or freight & 3PL services

· Manage tenders & contracts

· Set up digital content funnel & creative services


· Integrate MHS into building design

· Link systems & processes

· Manage construction of premises

· Install fit-out

· Testing & commissioning

· Set up digital merchandising


· First stage: value proposition development, Ongoing integrated projects

· Real estate portfolios interim operations

· 3PL invoice compliance 3PL managed services

· Digital marketing campaigns.

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Clients we serve

EZDA’s partners have been serving clients in the Gulf for over two decades, with partner networks stretching to Asia-Pacific, Europe and Africa.

We have developed enduring relationships with our clients, underpinned by an extensive track-record of repeat business. Our staff have a diverse experience base, many of whom have worked client-side for regional developers, blue-chip multi-national free

At the heart of our client success is the fact that each and every project we undertake is ultimately led by a partner director, ensuring that every client has direct access to those who own the business.

A snapshot of our client profile is covered below and in our project overview.

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International Supply Chain Award Winner, 2018

TMX – Coca-Cola Bottlers Japan Distribution Centre

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'IQ' industry excellence award June 2018 for innovation process and final product for 'Office of the Future' for the UAE Prime Minister’s Office, Dubai.
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What we’ve done

EZDA has completed or is delivering a multitude of projects across the Middle East and wider region. Iconic project services and asset classes that our team have delivered include:

· Strategic planning and investment advice

This section presents just a small slice of our project experience to showcase the depth of talent in our team. We would be delighted to provide more detailed project sheets and case studies of any particular projects of interest.

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Distribution Centre / Coldstore

Lion Corporation

Project and Design Management

Lion Corporation Chilled DC / Freezer

A 27,000sqm coldstore facility project and design managed by our team. The facility includes a 36pallet drive-through, temperature-controlled articulated B-Double trailer loading dock without the need for trailer decoupling

A seamlessly integrated coldstore supply chain and distribution solution

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 27
Image Courtesy of Lion Corporation

Dubai Maritime City Master Plan

A global maritime hub catering for ever business and lifestyle facet of the maritime sector

A 240 hectare free zone clustered around maritime industries, including the adjoining Dubai Dry-Docks, boat manufacturing and overhaul, brokerage, commercial, exhibition, retail, maritime academy and mixed-use.

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Integrated Maritime Free Zone City Dubai Maritime City Authority / Nakheel Concept Master Planning Image Courtesy of Dubai Maritime City Authority

Free Zone Strategy & Planning

Khalifa Port Industrial Zone (KPIZ) Concept Master Plan

Phase 1 Concept Master Plan of 137sqkm covering full parcellation of land to meet demand out to 2050. 12 Clusters adopted including base metals, heavy engineering, vehicle assembly, chemicals, manufacturing, building & construction, food, trade and support.

An integrated trade, logistics and industrial hub

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 29
Abu Dhabi Ports Company Concept Master Planning Image Courtesy of Abu Dhabi Ports Company

Dubai Logistics City

Globally one of the largest, stateof-the-art air cargo and logistics cities with unparalleled growth

Business development for the 21.5km2 Dubai South DLC, signing up 100 logistics companies with an FDI of $3B, including master planning, facility planning, phasing and detailed operational plans.

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Logistics City Master Planning Dubai Government / DLC Planning and Business Development
Image Courtesy of PropSearch, DLC

Logistics Planning & Strategic Consulting

Atkins / Saudi Sea Port Authority (SEAPA)

Master Planning

Dammam and Jubail Ports, KSA

Market analysis and master planning of the two ports for the KSA Government; adi provided specialist logistics consulting services for intermodal transport planning, supply chain planning and stakeholder consultation

Planning of port expansions to keep pace with a decade of 10%pa compound growth

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 31
Image Courtesy of SeaTrade Maritime

Heatcraft Office, Manufacturing Plant & DC

A highly bespoke, future-proofed facility, including automation optioneering

Project included an end-to-end review of manufacturing and distribution processes, design briefs, consultant and contractor engagement and oversight, and property procurement.

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Industrial Development Project and Design Management Image Courtesy of Maz Investments

Mohebi Logistics Regional Distribution Centre, Dubai

Regional Distribution Centre Planning, design and project management of a 100,000sqm warehousing complex, including cold and frozen storage, in addition to 15,000sqm for Office HQ and R&D facility for Mohebi in Dubai Logistics City, Dubai South.

Design and Project Management

Meeting the complex logistics demands of global brandsMcDonalds, L’Oreal and Nestlé

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 33
Zainal Mohebi

MAF Carrefour Distribution Centre, UAE

A capacity in excess of 400 million units, supporting 150,000 multitemperature orders per day

RDC facility design review and optimisation planning, including advisory services for electronic customs bonding, omni-channel logistics operations and increased level of mechanisation

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Distribution Centre Planning Majid Al Futtaim (MAF) Strategic Logistics Consulting Image Courtesy of Maz Investments

Saudi Ghassanco Group Logistics Business Case

Business Case Development

Strategic Logistics Consulting

Evaluation of inhouse logistics business spin-off to capture growing 3PL logistics market opportunities in KSA for SGG, the distributor for IKEA products in KSA, including feasibility study and business case development

Positioning SGG as a leader in the Saudi logistics market via a comprehensive business case Saudi Ghassanco Group, KSA

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 35
Image Courtesy of IKEA Dhahran, IDSis

TNT Express Distribution Centre

World’s largest TNT logistics “super hub” with state-of-the-art automation

A 42,00sqm warehouse and office facility, on a 121,000sqm site in Victoria, Australia. Services included project management, cost management, tenant fit-out integration and stakeholder management.

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Supply Chain Logistics TNT Australia Project Management Image Courtesy of TNT Limitedt

Landmark Group e-Fulfilment Centre, Dubai

Regional Distribution Centre Planning, design and overall management of the delivery of a 74,000sqm fully automated highbay distribution and e-fulfilment centre; the first of its kind in the Jebel Ali Free Zone

Fully automated logistics facility for one of the largest Middle Eastern retail conglomerates Landmark Group

Design and Project Management

Image Courtesy of Landmark Group

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 37

IKAC Imam Khomeini Airport City, Tehran

A regional air cargo hub serviced by 6 runways, 3 terminals and 4,000ha dedicated to trade

Business case development, master planning and regulatory framework development for the 1,500ha Logistics & Investment Park Freezone and 2,500ha Special Economic Zone with an ultimate air cargo capacity of 4MTpa

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Air Cargo City Master Planning IKAC, Tehran, Iran Strategic Logistics Consulting
Image Courtesy of

Container Freight Station (CFS) Market Study, UAE

CFS Market Study and Planning Business case formulation and site master planning for several facilities for optimal container traffic flow, including modular solution to underpin optimum flexibility of logistics facility roll-out and operational implementation.

CFS master planning and plot design underpinning a CFS entrant to the highly competitive UAE logistics sector

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 39
Confidential 3PL Service Provider, UAE Strategic Logistics Consulting Image Courtesy of Middle East Logistics LLC

Snack Brands High-Bay Distribution Centre

State-of-the-art automatic robotics are the height of the high-bay DC facility

A 50,000sqm, USD150million high-bay RDC built in 2020 integrating the most advanced logistics technology in the market. Facility built for a private equity real estate investor and leased to Snack Brands under a 20-year concession.

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Regional Distribution Centre Snack Food Aust.
Image Courtesy of TMX
Project and Design Management

Hilton Food Group Manufacturing Facility & DC

Manufacturing & Distribution Centres Operating across Europe and Asia-Pacific, Hilton Food operate a network of advanced food packaging facilities. Our team delivered a 45,000sqm packaging plant and DC

25,000sqm of photovoltaics incorporated into the project

Hilton Food Group

Project and Design Management

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 41
Image Courtesy of Phil Savory Photography

eStore Logistics Fulfilment Centre

AI powered autonomous mobile robots underpin order picking accuracy and reliability

A 12,000sqm flexible and scalable fulfilment centre integrating the latest technology and warehousing robotics for eCommerce and omnichannel retailer fulfilment.

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Centre and Warehousing eStore Logistics
and Design Management Image Courtesy of eStore Logistics

Distribution Centre

Logos Properties / Asahi Beverages

Industrial and distribution centre facility of 22,000sqm, including an automated storage system of 32m high-bay racks with a storage capacity of 29,000 pallets

Asahi Beverages High-Bay DC

An automated stock management and truck loading facility

Project and Design Management Image Courtesy

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 43
of Mediclinic

Simplot National Distribution Centre

Complex integration of dry packaged, cool and cold storage FMCG products

Operational design, design management, property procurement and overall project management for this 21,800sqm distribution centre and coldstore.

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Distribution Centre and Coldstore Simplot Aust.
Image Courtesy of TMX
Project and Design Management

Distribution Centre

Charter Hall / Woolworths Aust.

Project and Design Management

Woolworths Regional Distribution Centre

Built in 2018, our team managed the delivery of this 69,200sqm high-bay fully automated distribution centre built on a 16ha site leased to Australia’s largest retailer under a 20-year concession.

Fully automated high-bay distribution centre

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 45
Image Courtesy of Charter Hall

Bunnings Distribution Centre Network

An unparalleled distribution network for the best-in-class hardware and building products retailer in the region

Program and design management of the national roll-out of 4 regional DCs for the largest AsiaPacific hardware retailer, totalling 150,000sqm.

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Distribution Centres Bunnings / Wesfarmers Project & Design Management Image Courtesy of Peritas Group

2039 Freight Master Plan

Supply Chain Strategy Development of a freight master plan for the busiest airport in Australia, including cargo handling requirements, ULD modelling, capacity constraint analysis and expansion optioneering.

Sydney Airport Corporation

Freight Master Plan

Integrated transport capacity and supply chain productivity modelling underpins this freight master plan

Supply Chain Logistics Development Solutions │ EZDA │ January 2023 │ 47
Image Courtesy of AviationPros


How to reach us

United Arab Emirates

Al Nahyan Buildings, #82, Office 9 Block A-FF, 1st Floor

PO Box: 38786, Abu Dhabi, UAE

T +971 2 666 8379

702 Palace Towers, Dubai Silicon Oasis, Dubai, UAE

T +971 4 326 2233


Level 4/101 Moray St, South Melbourne, Victoria

T +61 3 9908 3040

Level 1/63 Ann St, Surry Hills, Sydney, New South Wales

T +61 2 8866 3160


Level 30 Singapore Land Tower, 50 Raffles Place

Singapore 048623

T +65 3159 4104

4 496 8119

United Kingdom

64 Knightsbridge, London, SW1X 7JF

T +44 207 112 5169

Or speak directly to:

Paul +971 50 135 4237

Krysta +971 50 245 5265

Judd +61 428 185 127

Milan +61 418 574 670

Travis +61 410 425 387

E: info@EZDAalliance.com

W: www.EZDAalliance.com

© Copyright, 2023

This document is and shall remain the property of EZDA. The document may only be used for the purpose of assessing our offer of services and for inclusion in documentation for the engagement of EZDA. Unauthorised use of this document in any form whatsoever is prohibited.

48 │ April 2021 │ EZDA │ Supply Chain Logistics Development Solutions

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