2025 Wisconsin Breast Cancer Showhouse by Lifestyle Media Group

2025

Showhouse for a Cure

Dear Guests, Friends, Volunteers and Sponsors

Welcome to the 24th Showhouse for a Cure. We are thrilled to open this historic home for tours and excited to be working with many of our old friends, as we welcome new design firms and colleagues to WBCS.

This year’s generous homeowners, Serena Barinaga, APNP, and Gonzalo Barinaga, MD, are sharing the historic home they have lovingly restored over the past 17 months. When you read the very interesting history of this home, you’ll recognize the names of many former owners who were part of Milwaukee’s history.

As exciting as the Showhouse is, we can’t lose sight of the “why” we do what we do–to invest in research at an early stage at the Medical College of Wisconsin Cancer Center (MCWCC). WBCS is the largest annual philanthropic donor supporting adult cancer research at MCWCC. As of this year, WBCS has had a $157.665 million research impact at MCWCC. The cumulative investment is $7.765 million to fund research awards and to endow WBCS professorships in breast cancer and prostate cancer research and the recently established WBCS Endowed Innovative Research Fund, described below. To date, WBCS-funded researchers have leveraged WBCS awards into a substantial return on investment of $149.9 million in external research funding.

2025 Index of Advertisers, Designers, Sponsors, WBCS Research & Financial Reports

Designers

AG Interiors, LLC………………………………………………………33

Alexandra Wood Design………………………………………24

Angela Westmore LLC…………………………………………23

Claudia Gavery………………………………………………………34

Dwellings…………………………………………………………………..30

Ethan Allen………………………………………………………..21,28

Fringe…………………………………………………………………………20

Haven Interiors…………………………………………………………18

Karla Cavner Design………………………………………………25

Kate Kazlo Interiors…………………………………………………36

MARN…………………………………………………………………………38

Mary Best Designs…………………………………………………23

Modern Health Living……………………………………………29

Nicholas Carl Designs………………………………22, 26, 32

Optimist's Bazaar……………………………………………………35

Residence Interiors……………………………………………18, 27

Suzan J Design…………………………………………………………37

Warren Barnett Interior Design……………………………31

WBCS, INC.

Did You Know FAQS……………………………………………….13

Directors and Committees……………………………………5

Financial Information for the Year ending December 2024………………………………13

Message from the Board Chair……………………………3

Remembrance–Tom Hoffman……………………………39

Showhouse Dedication 2022 Honoree…………….16

Showhouse 2025

Showhouse History………………………………………………...17

Showhouse Rooms………………………………………….18-38

Science and Research

In April 2024, WBCS established The WBCS Endowed Innovative Research Fund at the Medical College of Wisconsin Cancer Center. This endowment gives MCWCC researchers a dependable annual stream of income to invest in discoveries at a critical juncture, when other funding may not be available. The endowment honors our donors’ generosity by remaining relevant funders of breast cancer and prostate cancer research in partnership with MCWCC researchers. Funding for the Endowed Innovative Research Fund stands at $675,000 with the final payment of $325,000 due this year to complete the endowment.

The sustained benefit of WBCS funding extends far beyond our local, highly ranked academic medical center. The global collaboration and exchange of ideas among researchers creates an ongoing dialogue critical to advancing the science of personalized medicine bringing better treatment options for patients everywhere. Also, discoveries, mitigating these two diseases, give rise to novel ideas to defeat other confounding cancer diseases.

WBCS calls on all of you to help continue our mission to improve treatments and ultimately to defeat these two cancers.

Thanking you for your generosity,

Ellen Irion Chair, WBCS Board of Directors

WBCS Endowed Innovative Research Fund.....14

WBCS–A 27 Year Catalyst For Research..............15

Advertisers

Ethan Allen………………………………………………………………47

Fringe Interiors…………………………………………………………44

Froedtert Hospital……………………………………………………2

Haven Interiors…………………………………………………………4

Mille Tesori………………………………………………………………44

Optimist's Bazaar……………………………………………………42

Shorewest Realtors………………………………………………48

Showcase……………………………………………………………….42

Suzan J Design………………………………………………………44

Warren Barnett Interior Design……………………………6

WBCS Sponsors, Donors and Supporters

Brewers Community Fund……………………………………8

Bronze Donors………………………………………………………..10

Donors……………………………………………………………………11, 12

Friends………………………………………………………………………10

Gold Sponsors………………………………………………………….9

In-Kind Donations and Services…………………………12

Platinum Sponsor……………………………………………………9

Presenting Sponsors……………………………………………….9

Silver Sponsors…………………………………………………………9

2025

Showhouse for a Cure

2025 WBCS Board of Directors

Kellee Selden Co-Chair Raise a Glass to Hope Gala

Claudia Gavery Co-Chair, Design Committee

Ellen Irion Chair, WBCS Board of Directors

Jan Lennon Development Chair; Scientific Review Committee Chair

Linda Short Volunteer Chair, Chair, Public Relations

Patty Virnig Co-Chair Design Committee, Vera Wilson Co-Chair, Boutique

2025

Showhouse for a Cure

2025 WBCS Directors & Commitees

Showhouse Design Review Committee

WBCS Pinktacular ~ Salute to Survivors Luncheon and Fashion Show

WBCS Showhouse Volunteers

Linda Short

Showhouse Volunteer

House Coordinator

Committee Members

Kay Brogelman

Adele Kaferly

Jan Dobbs

Brenda Hobbs

Kathy Samons

Claudia Gavery Co-Chair,

Patty Virnig Co-Chair, Jeff McEathron Michael McKinley

Kerry Shannon Amanda Lewis Alexandra Wood Nick Konzol

Linda Short Kellee Selden Ellen Irion

Rachel Weinberg & Amy Bazelon Fashion Show Co-Chairs

John Kimpel Photographer

Arlene Wesson Fashion Show Advisor

2025

2023 to 2025 Presenting Sponsors and Donors

2025 Challenge Sponsor-$50,000

Ellen Irion and Steve Klemen

WBCS Presenting Sponsors $25,000-$49,999

Jennifer and Chris Abele

Northwestern Mutual Foundation

SixSibs Foundation

Cathy and Michael White

Platinum Sponsors

$15,000-$24,999

Argosy Foundation

Brewers Community Foundation

Dean Family Foundation Inc.

Randy Dean

Froedtert & Medical College of Wisconsin

Gold Sponsors

$10,000-$14,999

Jan Lennon

Lucky Lanes – Tom Schweiger and Family & Mike Malkowski and Family

Silver Sponsors

$5,000 - $9,999

Mark Blake, MD

Brenda and John Bosbous

Mark Bosbous, MD

Four-Four Foundation

Mark F. Blake, MD

2025

Showhouse for a Cure

2023 to 2025 Sponsors and Donors

Bronze Sponsors $1,000-$4,999

Ancora Stone and Tile

Anonymous

Archie & Viola Meinerz

Family Foundation, Inc.

Baird

Anna Baritt

Barbara Barrow

Bartolotta Management Group Inc

Susan Bazelon

Burns-Schrader Family Fund

CIBC

Colson Family

Margaret and Ron Creten

Jennifer P. and Thomas Jordan Curnes II

Christopher Doerr

Susan V. and William Donovan

Margie and Tim Edwards

Events By Design

Four-Four Foundation

Fringe Interior Design

Fun-O-Leers Club

Judy and Jim Gehl

David Hoover

Sheri Hornik

Friends $250-$999

American Legion Post 537HA Todd Jr.

Anonymous

Ansay & Associates, LLC

Kay and Fred Austermann, DDS

Kaolin Bass

Amy Bazelon

Carrie and Jim Bedore

Michele Berman

Betsy and William Berrien

Margaret Bielik

Virginia Bolger

Sally Branigan

Kay and Wayne Brogelman

Margaux Chandler

Charities Aid Foundation America

Beth Chelminiak

Susan Cherner

Lisa and Robert Collins

Katie Commer

Suzanne Cornell

Margaret and Ron Creten

Jennifer Curnes

Laura and Jeffrey Davidson

Michelle Esser

Evereve, Inc.

Alicia Fearday

Chase Ferrer

Stacey Fleming

David Fono

Mark Foote

Colleen Fuller

Claudia Gavery

Amy Goldstein

Beth Gould

Leila and Joseph Hanson

Margaret Hartwig

Bonny and John Hauser

Liza Hauske

Iron Fireman Heating and Cooling

Kadie and Steve Jelenchick

Patricia and William Kerns

Marcia Klode

Luther Group LLC

Terence Marshall

Diane McGinn

Susan and Robert Mikulay

Cheryl and Blake Moret

North Shore Country Club

Women's Golf Division

Nancy and Mike Roos

Diane Rosenberg

James Schleif

Rebekka and John Schneider

Kellee Selden

Linda Short

Karen and David Simon

Teresa Velk

Rachel Weinberg

Vera and J. Frank Wilson, MD

Wimmer Communities

Mary Pat Zarcone

Diane and Edward Zore

Haven Interiors

Pam Heinrich

Highland Lanes

Betsy Hoke

Jean and Charles Holmburg

House of Bertoni

Katherine and John Housiaux

Hupy and Abraham, S.C.

Raymond Irion

J. McLaughlin

Doreen and Bill Jelenchick

Sheila Johnson

Kimberly and Todd Jones

Kellyann Jones

Jayne Jordan

Kaye and Mark Kass

Moshe Katz

William Kerns

Maryglen and Robert Kieckhefer

Sandra Kincaid

Patricia Kinney

Amy Lidner and Jason Kleist

Rebecca Klenke

Shirley Koehler

Marianne Kohlmann

Nick Konzal

Kathy Krug

Lauren Lasry

Kimberly Lock

Catherine Luber

Jodi Lurie

Lisa Mardak

Ann Margolis

Terence Marshall

Dan McCoy

Milwaukee Burger Co - Franklin

Sara Murphy

Evonne Musbach

Kate Muth

Laura Naida

Nicole and Scott Nelson

O'Donoghue's Irish Pub

Optimist's Bazaar

Patricia Palms

Rhonda Pelk

Pro Hardscape & Lawn

Jennie Quinn

Matthew Rausch

Carol and Werner Richheimer, MD

Maria Rikkers

Julie Sadoff

Peg and Bill Schaaf

Nicole and Rick Schmidt

Carol and Robert Schmidt

Rebekka and John Schneider

Jamie and Gregory Schroeder

Mary Louise and Jeffrey Schwab, MD

Amalie and Robert Smole

Christine Speaker

Alyson Stepke

Peggy Stoop

Kim Storage

Diane and Richard Tarcin

Alissa Taylor

Dwanyell Thomas

Molly Triggs

Donna Vincent

Patricia Virnig

Sheldon and Wendy Wasserman

Suzan Wemlinger

Arlene and Phil Wesson

Madonna and Jay Williams

Meg Wright

Peggy Yang

2025

Showhouse for a Cure

2023 to 2025 Sponsors and Donors

Donors $100-$249

Elfrieda Abbe

Stacy Abbott

Susan Abraham

Lynn Aiken

Pamela Anderson

Susan Arensmeier

Joanne Armour

Maureen Arndorfer

Lori Ashley

Heather Balistrieri

Alicia Bartz

Rochelle Bast

Bay Point Women's Golf League

Karen Bayerlein

Katie and Steve Beiser

Mary Bea Beno

Mary Berg

Genina Berger

Melody Berry

Bevsek-Verbick Funeral Home

Clyde Bingman

Joanne Bischmann

Elin Bjorkman

Mary Block

Virginia Bolger

Rick Boyd

Laurie Broas

Katie Brown

Squeakie and Jim Bruce

Paula Bruins

Mark Buczek

Sheila Bukowski

Kathryn Burke

Lauren Burke

Gretchen and William Burns

Carolyn Burton

Priscilla Camilli

Bonnie Caravelia

Jose Carlino

Jana Carrick

Sandra Carter

Nancy Cechvala

Sharon Charlesworth

Lynn Chasin

Ellen Checota

Valerie Clarke

Isabel Colvin

Janet Concannon

Stacy Conway

Suzanne Cornell

Colleen Costello

Michelle Counsell

Sherry Czisny

Alicia Darrow

Martha Davis

Gregory Davis

Elizabeth Dean

Susan Dean-Baar

Nancy Desjardins

Jennifer Deslongchamps

Lynn Dewing

Annette Dizinno

David Dlugopolski

Eileen and Howard

Dubner, MD

Matt Duggan

Linda Ebert

Elizabeth Elser

Adam Erickson

Jeanne Erickson

Mary Evans

Angela Fatla

Aeron Fay

Julianna Fazio

Doreen Festge

Amy Fetherston

Ranee & Brent Field

Nancy Filsinger

Stuart Findlay

Terri Flynn

Mary Pat Foley

Jill Freese

Kathleen Frey

Julie and Martin Frinzi

Robert Frisch

Kitty Gaenslen

June Garland

Judy and Jim Gehl

Katherine Gerrits

Krystine Giesa

Stephen Goldstein

Deborah Gollin

Bradley Gose

Jeanette Graebener

Sharon Grinker

Janis Grosenick

Paul Grunau

Iva Gundrum

Julie Gusho

Barbara Haig

Lyanne Halverson

Bonnie Halvorsen

Julia Hamilton

Mary Harrington

Hannah Harris

Jill Hartmann

Margaret Hartwig

Betsy Head

Robert Hedgcock

Katie Heil

Barbara Heinen

Mary Henderson

Diana Hetzel

Catherine Hoelter

Megan Holbrook

Susanne Holsen

Barbara Holtz

Barb Horack

Kalen Horng

Michelle Horst

Heidi Humbert

Geoffrey Hurtado

Tamara Infusino

Alexandra Isaacson

J. McLaughlin

Julie Janisch

Jocelyn Jank

Matthew Jarosz

Jill Jeka

Erin and Matthew

Jelenchick

Jeanette and Jerry Jessop

Gail Johnson

Mary Jones

Kimberly and Todd Jones

Barbara Joosse

Terri Joosse

Leslie Jost

Susan Joy

Catherine Kara

Gloria Katt

Debbie Katz

Mary Kaufmann

Brett Kell

Carol and John Kelly

Liana Kerns

Mike Kiedrowski

Elizabeth Kinsella

Kirsten Klug

Barb and Jon Koerner

Susan Koleas

Greg Kostka

Adele Kotowski

Timothy Kraetsch

Anthony Krausen

Mary Krohn

Debbie Krueger

Randall Kunkel

Mary Ann LaBahn

Audrey Labodda

Joan Lange

Terry Leahy

Peggy LeBrun

Arlene and Joel Lee

Jaime Levine

Cheryl Lightholder

Patricia Linn

Gail Lofgren

Angie Lomenzo

Peggy and Kevin Long

Barbara Lucius

Diana and Matthew Luttmann

Stephanie Lyons

Lou Ann Madson

Sharon Maier

Terri and Robert Makal

Jacquelyn Malkowski

Susan Malmquist

Terry Marshall

Judy Matsoff

Megan May

Julie McCarragher

Donald McCauley

Joline McCord

Stacey McGann

Cynthia McGann

Donna McGee

Camille and Chuck McGrady

Rob Medved

Jenny Mendenhall

Sunitha Menon

Joanne Milleman

Donna Faw and Jay Miller

Anne Mongoven

Christiana Mooney

Michelle Moran

Lois Morris

Kathleen Mortenson

Don Mueller

Shawna Muren

Kathy Murkowski

Julia Murphy

Mary Myers

Heather Nelson

Diane Nemcek

Pam Neumann

Mary Nonnenmacher

Meta Novak

Mary O’Brien

Chris O’Neill

Tricia Oksiuta

Kurt and Cheryl Olmstead

Michael Oteman

Maria Pandazi

Laura Peck

Kristin Pederson-Carver

Mary Jane and Owen Perry

Kathy Priem

2025

Showhouse for a Cure

2023 to 2025 Sponsors and Donors

Christine Radiske

Deb Ramirez

Joanna Ravaris

Bea Real

Audrey Reineck

Lori Richards

Jill Riemann

Sue Ring-Wagner

Sandra Robinson

Cindy Rochman

Jim Rosenbaum

Carol Ross

Jane Rozman

Kellie Ruelle

Jena Sabatini

Linda Gale Sampson

Cheryl Sandrin

Janell Saunders

Carol Sawyer

Peg and Bill Schaaf

Lynne Schade

Denise Scherbarth

Laura Schindler

Tammy Schmidt

Jane Schmidt

Sara Schnoor

Abby and David Schwartz

Lesley Schwartz-Nason

Sandy Shadwick

Lori and David Sladky

Amanda and Ben Speed

Amy Sporich

Donna Sprinkman

St. Theresa of Calcutta Congregation

Carolyn Stangl

Carlton Stansbury

Dan Stefanich

Paul Stefanski

Edwin Stenzel

Judith Stephens

Alyson Stepke

Susan Stewart

Marie Stolpa

Karen Stromsted

Lisa Sturm

Diana Szeflinski

Jane Tess

Marna Tess-Mattner

Timothy Tiefenthaler

Jill Tobin

Julie Tolan

Claire Topp

Ellie Trau

Melissa Traub

Angie Turner

Chana Twerski

Bonita Umbs

Donors $100-$249 continued In-Kind Donations

Anvil Pub & Grille

Art's Camera Plus

Bar Louie

Melyssa and Mark Bauer

Beanies

Belgard Pavers

Beyer's True Value

Bobby's Bar

Brandywine

Kay Brogelman

Brookfield Hills

Valerie Burton

Pat Butt

Cafe 1505

Calderone – Fox Point

Jana Carrick

Cedarburg Auto Repair

Chocolate Factory

Lisa Collins

Crafty Cow

Cream & Crepe Cafe

Creatively Yours

Culligan Water

Linda Dahl

Digital Edge

Directions in Design

East Towne Jewelers

Keri Eichner

Faye's First Watch

Flawless Skincare

Fleming's Prime Steak

House and Wine Bar

The Florentine Opera Company

The Flower Lady

Dave Fono

Gayle Foster

Claudia Gavery

United Way of Metropolitian Chicago

Kirsten Uphaus

Charlene van Orsdol

Goddess the Baker

Golf Galaxy

Grafton Ace Hardware

Grimaldia Pizzeria

Hair Decisions Oasis Spa

Half Priced Books

Harry's Bar and Grill

Highland House

Kathy Hoffmann

Home Goods

Ellen Irion

Kadie and Steve Jelenchick

Erin Juzenas

K&L Designer Coiffures

Sharie Kaminski

Knitting Knook

Kwik Trip

Lakeside Cookie Company

Sue Laux

Legacy Gym

Loraine's for Her

Maggio's Wood Fired Pizza

Marcus Performing Arts Center

Margaux Brasserie

Margie Edwards Jewelry

McGinn's

Messina Italian Restaurant & Lounge

MIlwaukee Burger Co.

Milwaukee Symphony

Mint Asian Kitchen

Linda Mortel

Joe Nowak

Paul Nowak

O'Donoghue's Irish Pub

The Olive Sprig

Olives to Oil

O'Reilly Auto Parts

Otto's Wine and Spirit

Linda Vargo

Ellen Wagner

Dedra Walls

Mary Waltersdorf

Allison Wandrey

Sherry Ward

Suzanne Warell

Melanie Wasserman

Angela Waterman

Anne Weers

Jennifer Wehrle-Schnell

Jan Marie Weiler

Sandra Weinstein

Melody Weyer

Keezie White

Ashleigh Whitman

Angela and Ross Williams

Alice Wilson

Robin Wilson

Shelley Woodson

Laurie Wright

Ken Wysocky

Hanie Yee

Rebecca Young

Joann Youngman

Kathleen Yuille

Richard Yuspeh

Theresa Meehan-Felknor and Zach Felknor

Debbie Zunker

Janet Zylstra

Erin Peyton

PGA Superstore

PJ Pieper's

Deanie Prahl

Qticles

Tom and Chris Robel

Claudia Rovens

Pat Rye

Jack Saunders

Heather Schmidt

Lindsey Schmidt

Jane Schmidt

Kris Schoonover

Audrey Schultz

Sue Schweke

Kellee Selden

Sendik's on Downer

Sephora

Shop Privy

Linda Short

Sluggo's

St Paul's Fish Co

Stein's Garden and Home

Stilt House

Summer's Kiss Nails

Tello's

TLC Casuals

TLC Skin Esthetics

Toast

Ulta Beauty

Ultimate Confections

Uncle Julio's Mexican from Scratch

Toni Vincovitch

Arlene Wesson

Sandy Williams

Patty Wunder

2025

Showhouse for a Cure

2025 WBCS Showhouse for a Cure

Did You Know?

WBCS is an all-volunteer philanthropic organization that invests in promising breast cancer and prostate cancer research. Interior designers, architects, graphic designers, landscape designers, CPA’s, attorneys, physicians, nursers, painters, carpenters, artists, your neighbors and hundreds of others volunteer their time to work together to create our annual events.

Showhouse for a Cure

Raise a Glass to Hope Gala Pinktacular Luncheon and Fashion Show. Fashions are modeled by breast cancer and prostate cancer survivors. Holiday Wine Pull

In addition to these WBCS events, WBCS is supported by others in the greater Milwaukee community. In the past year, Lucky Lanes, Milwaukee Hamburger, Carroll University Blaze Dance Team & Dr. Julie Rapps, Bay Point Women’s Golf League and North Shore Country Club Women’s Golf have generously supported WBCS by sponsoring events or gathering donations that engaged their customers, clients, friends and the local community.

Each year, generous homeowners vacate their residence for three months or longer, giving their home over to designers. Donations to WBCS and revenue from purchased tickets and events are NOT used to decorate the Showhouse. All work done for the annual Showhouse for a Cure is

WBCS, Inc. Statement of Activities* for the Year Ended December 31, 2024

Revenue**

underwritten by the interior designers. They are supported by their firms, suppliers, contractors, friends and families.

WBCS is the largest annual philanthropic donor for adult cancer research to the Medical College of Wisconsin Cancer Center (MCWCC).

Since its 1998 inception, with the help0 and generosity of the greater Milwaukee community, WBCS has invested $7.765 million for cancer research at the MCWCC. Researchers we support have secured an additional $149.9 million in extramural grants to continue the promising research intitally funded by WBCS.

All research proposals are reviewed by standards used by National Cancer Institutes and National Institutes of Health. The WBCS Scientific Review Committee recommends only the most promising proposals that fall within the WBCS mission. The WBCS Board of Directors then makes the final decisions, awarding grats to those proposals with the most promising ideas.

WBCS, Inc. is an all-volunteer, 501 (c)(3) charitable organization that supports early-stage, promising breast cancer and prostate cancer research at the Medical College of Wisconsin.

Ellen Irion Chair, WBCS

Board

312-543-7967

Contributions………………………………………………………69,057

Contributions……………………………………………………60,028 Special Events - Net Revenue*

Showhouse……………………………………………………………………………… Boutique…………………………………………………………………………… Showhouse Program…………………………………………………… Raise a Glass to Hope…………………………………………………… Wine Tasting……………………………………………………………………649

Pinktacular Fashion Show and Luncheon………………48,320 Third Party Events………………….............................................30,352 Miscellaneous/Interest Income…………………………………………8,200

Expenses….………………………………………………………….…347,071

IN NET ASSETS…………………………………………….….121,567 Net Assets, Beginning of Year……………………………………………551,754 NET ASSETS, END OF YEAR................................................430,187

*The Statement of Activities is part of the audited financial statements **Revenue is Net of Direct Event Costs

WBCS is an all-volunteer, 501(c)(3) charitable organization whose mission is to support early-stage breast cancer and prostate cancer research at the Medical College of Wisconsin. Since its founding, WBCS has had a $157.665 million impact at MCW. Its cumulative investment of $7.765 million has funded research grants and endowed WBCS research professorships in breast cancer and prostate cancer. To date, WBCSfunded researchers have leveraged their awards into a substantial ROI of $149.9 million in external research funding. Your donation allows WBCS, in partnership with MCW scientists, to continue to invest in vital research needed to advance better cancer treatments and, ultimately, cures.

2025

Showhouse for a Cure

The WBCS Endowed Innovative Research Fund

On April 5, 2024, WBCS established The WBCS Endowed Innovative Research Fund at the Medical College of Wisconsin Cancer Center (MCWCC). The endowment honors our donors’ generosity by remaining impactful and relevant funders of breast cancer and prostate cancer research—both now and in the future, in partnership with MCWCC researchers. Once completed in 2025, the annual endowment “spend” will provide WBCS seed grants for peer-reviewed, “high risk, high reward” early-stage research proposals at MCWCC. The Center’s external and internal peer-review experts are charged with evaluating the best use of available WBCS funding from the endowment.

Philanthropic funding is the engine that kick starts the transformation of novel ideas into grant-worthy applications for research support by national funders. To date, WBCS has had a a documented research impact of $157.7 million. Just in the past year, MCWCC researchers have received external grants based on WBCS-funded seed grants in the amount of $12.3 million. The consistently high return on investment by MCWCC researchers was an important factor in WBCS’s decision to endow a dependable annual stream of income to invest in discoveries at a critical juncture, when other funding may not be available.

of personalized medicine—bringing better treatment options from bench to bedside for breast cancer and prostate cancer patients everywhere.

Another benefit arises from leveraging the ripple effect occurring with a cross-pollination of ideas focused on breast cancer and prostate cancer. Discoveries mitigating these two diseases engender novel ideas to advance research inquiries for other confounding cancer diseases, too.

The immeasurable benefit that adheres to WBCS having established the Innovative Research Fund is new scientific inquiry, because research follows the money. Researchers will be motivated to develop their potentially ground-breaking ideas into grant proposals because seed funding is newly available. To date the Fund‘s corpus stands at $675,000. Once fully funded with WBCS’s final payment of $325,000 this year, the corpus will reach the magic $1 million mark. Assuming an annual spendable percentage rate of 4%, the first estimated withdrawal of up to $40,000 would be available for high risk, high reward research. Who knows what new discoveries will flourish into advancements we can only dream of now?

It all starts with philanthropic investors like WBCS funding promising big ideas that have the potential to become breakthrough discoveries and, ultimately, cures. It all starts with the vision of a better, cancer-free tomorrow.

2025

WBCS - A 27 Year Catalyst For Research

WBCS, Inc. began as a grassroots, nonprofit entity in 1998 with a mission to fund breast cancer research at an early stage. Its first gift of $42,000 was a catalyst for Medical College of Wisconsin Cancer Center (MCWCC) scientists to embark on novel breast cancer research. Even a modest investment has the possibility of kick starting discoveries that lead to better outcomes and increased survival for patients fighting cancer.

With success achieved from funding initial breast cancer research grants underway, WBCS added funding for prostate cancer research. Now, in its 27th year, the all-volunteer entity has invested $7.765 million in research and to fund endowed research professorships in breast cancer and prostate cancer at MCWCC. WBCS has become the largest annual philanthropic donor supporting adult cancer research at MCW. WBCSsupported research partners have leveraged WBCS awards into an additional $149.935 million in competitive, external grants, for a measurable $157.7 million research impact. Innovative research fueled by philanthropy translates discoveries into clinical care that saves lives.

WBCS’s impact as a focused, niche philanthropy is significant in many ways. While WBCS funds research at Southeastern Wisconsin’s only academic medical center, discoveries made there have a global impact because of the international collaboration among scientists. Cancer researchers build on the science that leads to personalized medicine and better outcomes. Incremental research gains combine into an expanding body of knowledge that leads to improved outcomes.

MCW Cancer Center Director Gustavo Leone, PhD often speaks about the importance of philanthropic funding as

the critical spark that ignites research innovation. According to Dr. Leone, “WBCS philanthropy is a model of what can be accomplished by passionate, likeminded individuals who come together in partnership with gifted scientists to advance discoveries.”

The investment by WBCS in partnership with MCW scientists is possible because countless volunteers, donors and corporate funders support its mission to advance early-stage scientific inquiries. The collaborative, novel research WBCS philanthropy supports is capturing discoveries that might otherwise be lost. Collectively, we are making a difference. Together, we are translating hope into the reality of defeating cancer and saving more lives.

“WBCS philanthropy is a model of what can be accomplished by passionate, like-minded individuals who come together in partnership with gifted scientists to advance discoveries.”

2025

Showhouse for a Cure

WBCS 2025 Showhouse Dedication

Married 58 years, Kay and Wayne Brogelman are still true partners. That partnership includes sharing the name Survivor. Kay was diagnosed with breast cancer in 2021. Wayne was diagnosed with prostate cancer early in 2023. WBCS funds early-stage research and supports discoveries to advance treatments and survivorship for both cancers at the Medical College of Wisconsin Cancer Center.

Fast forward to fall 2024. Kay and Wayne were cheered on and celebrated by an enthusiastic crowd of well-wishers, as the couple confidently strode the runway together. They were survivor models and each other’s support person at the 25th annual WBCS Pinktacular Salute to Survivors luncheon.

Kay’s introduction to WBCS as a leadership volunteer and WBCS Showhouse Historian began when a friend invited her to serve as a docent at the 2004 Showhouse for a Cure. Kay readily agreed. Her mother had died of breast cancer when Kay was 19. Kay admitted that “she jumped in with both feet.” It was an opportunity to pay tribute to her mother and her mother’s legacy. She felt this was a way she could make a difference.

Kay recalled the time of her mother’s struggles with breast cancer: “I don’t remember anyone saying the word ‘breast’. There were no support groups, no dialog with my family. None of us knew what to do or what to say to each other. I started getting mammograms at age 45, because not only did my mother have breast cancer, but her mother and sister had cancer, too. As I approached my seventies, I thought I was in the clear. Then, a call back came after my September 2021 screening. An ultrasound confirmed I had cancer. I initially thought it was the worst day of my life. After meeting with my oncology team, I was convinced it was the best day of my life. I knew I would survive. Now, I proudly wear the label Survivor.”

Wayne remembers: “My journey with prostate cancer took a long time to develop. My PSA levels fluctuated from high to acceptable levels for about 30 years. Over that time, I’d had five prostate biopsies, all negative. In September 2022, my annual physical showed an abnormally high PSA. Due to my history, it was determined to wait and repeat a PSA test in three months.”

During that interval, Wayne contracted Covid. Was that high PSA level related to Covid? A decision was made to wait another three months, then complete another PSA test. The test showed the PSA level had not gone down. A sixth biopsy revealed that, yes, Wayne did have prostate cancer. His treatment with hormonal therapy and radiation ended in September 2023.

“Since then,” Wayne said, “I have follow-up PSA tests every six months, and everything is proceeding very well for me.” Wayne feels that volunteering to support the WBCS mission gives him an opportunity to pay it forward for others facing a cancer diagnosis.

Kay’s signature contribution as a WBCS volunteer is that of Showhouse Historian. Her background in communications and understanding of the process to become a National Historic Landmark had led her to an interest in researching Milwaukee architecture. Kay felt an important niche she could fill as a volunteer was to research and create interesting stories about WBCS Showhouses and those residing in them. Showhouse docents could call upon Kay’s research to add interesting historical facts to guests touring each house.

Was it a stroke of luck that Wayne had been a real estate attorney for 35 years and knew his way around Register of Deeds practices, land title records, and laws concerning conveyances?

Wayne readily became involved with WBCS when Kay asked him to help her research the history of one of the Showhouses. He’s never looked back. Now, they enjoy doing the necessary background research together. An important stop is always a visit to the Milwaukee Public Library Humanities Department.

When asked about their secret to a successful marriage and life, Wayne responded, “Wayne taught Kay how to ski, and Kay taught Wayne how to be patient while teaching Kay how to ski. We constantly learn from each other about how to navigate obstacles that come our way. We have always had a lot of fun together with the kids, and now with the grandkids. We hike and ski together, team up for WBCS, and have a bucket list of national parks to visit. We’ve always had each other’s backs, supporting each other while respecting our individuality. Wayne bought Kay a cherry pie after her last radiation treatment. Kay took Wayne for a chocolate malt after his. We’ve never lost sight of the fact that the little things count.”

WBCS is honored to dedicate the 2025 Showhouse for a Cure to Kay and Wayne Brogelman, a couple who live life to the fullest and who add joy and zest to the lives of everyone they encounter. Kay and Wayne stand out as inspiring WBCS volunteers, working tirelessly to help advance discoveries to defeat breast cancer and prostate cancer through research at the Medical College of Wisconsin Cancer Center.

Showhouse for a Cure

2025 WBCS Showhouse History

In 1876, Guido Pfister purchased a large tract of land in the Prospect Hill District. Upon his death in 1889, his children, Louise and Charles Pfister inherited the land. Charles sold his share to his sister Louise Pfister Vogel.

Researched and written by Kay Brogelman

A handsome, century-old English Tudor Revival house, located in Milwaukee’s prestigious Kenwood Park-Prospect Hill Historic District at 3477 North Lake Drive, has been chosen as the 2025 Wisconsin Breast Cancer Showhouse. The now 4,729-squarefoot Showhouse recently underwent a major restoration, remodel, and expansion under the direction of Nicholas Konzal of Nicholas Carl Design.

German-born Guido Pfister arrived in Milwaukee in 1845 and one year later, his cousin, Frederick Vogel joined him. Frederick had been in the tanning business in Germany, and Guido had owned a leather goods store. Together they became business partners and formed Pfister and Vogel Tanning Co. Guido Pfister and his wife, Elizabeth Gasser Pfister, adopted two children, Louise and Charles. Frederick Vogel married Mrs. August Dresshel, a widow, and together they had seven children, the oldest being Fred. The Pfister Vogel relationship became a familial one when Louise Pfister married Fred Vogel.

Together Louise Pfister Vogel and Fred Vogel established Elmwood Co., a land development company with Louise as President and Fred as Secretary. The land was subdivided in 1913 as the “Elmwood” subdivision. Elmwood Co. sold several lots to George Schley and Sons in 1925 for $8,000.

The patriarch, George, had two sons, Herbert and Perce. They were a one-stop-shop family business, as George was the developer and builder, Herbert handled the real estate sales, and Perce, who had a civil engineering degree, was the architect and designer. Together, they built over 500 homes in Milwaukee’s Story Hill and Kenwood Park-Prospect Hill Historic District including the 2025 Wisconsin Breast Cancer Showhouse.

The English Tudor Revival Showhouse features an exterior design of colorful red and black brickwork and stucco. The copper-capped bay window encases leaded-glass diamond-shaped panes. The triple-sash window above the bay window is weather protected by a shingled roof. A path of stone imported from Italy leads to the dark-oak door, which is surrounded by an irregular stone pattern, adorned with polished brass-hinges. The double-hung windows on the second floor are framed in wood-paneled blinds and crowned by brick lintels accented with a keystone. A large triplesash leaded-glass window below is surrounded by the matching stone pattern of the arched doorway. The tall, brick chimney is topped with a terra cotta

Continued on page 40

Showhouse for a Cure

Vestibule ROOM 1

Haven Interiors, Ltd

Ali Burke & Sydney Brengel / Partners

Kiersten Stearle & Grace Kerwin / Designers 414-65-2530

info@haveninteriorsltd.com

The striking black and white tile floors and the rich wood trim of this stunning Tudor home allowed us to indulge our imagination and create an innovative ode to historic plaid in this inviting entry. Connor Owens, a visionary and gifted artist, hand painted the plaid walls on muslin. He was able to capture the image of an actual woven plaid, size up the scale, and show the many colors intersecting each other to create new woven shades. The depth, texture and scale of the plaid mural provided the perfect backdrop for the other elements of our design–equestrian inspiration with unexpected twists that draw you into this historical, exquisite home. A playful pop of ombre beaded trim adorns an amethyst pillow while linen rope frames scenic velvet. Both pillows sit atop a traditional houndstooth bench creating the perfect spot to perch

The design while sophisticated, doesn’t take itself too seriously and turns what’s old into new again… just like Haven.

CREDITS

Connor Owens - S.O. Beaux Arts 414-305-3411 ~ sobeauxarts.com

Kevin Sands Painting - 262-305-3153

Showhouse for a Cure

Gallery For A Cure ROOM 2

Kerry Dean Shannon

Michael Patrick McKinley

Residence Milwaukee

For the 2025 WBCS, Residence Milwaukee has imagined the foyer and stairwells as an Art installation graciously curated by Pamela Anderson, past President of the Milwaukee Artist Resource Network, located in Milwaukee’s Historic Third Ward. This juried competition was held in late Winter 2025 with the selected pieces installed in this year’s home.

This very talented and diverse group of artists were asked to draw their color inspiration from our Chinese Deco style rug with muted tones of salmon, olive green, saffron, and cornflower blue. We realized when searching for the perfect bench to anchor Anderson’s signature painting on the second-floor landing, that one we had custom made for a client earlier this year would be PERFECT…and with his kind permission we were able to borrow it for this charitable installation.

We love our clients.

The space is finished off with a sprinkling of modern touches, reflecting the overall, eclectic atmosphere.

CREDITS

Nick Maniaci 360 Painting

Carton Stansbury

Claudia Gavery

Amanda Lewis

Jamie Beauchamp

Universal Services of Wisconsin

Showhouse for a Cure

Dining Room ROOM 3

Jessica Forston

Fringe Interior Design & Home Furnishings

133 E. Silver Spring Drive

Whitefish Bay ~ 414-332-0400

Fringeinteriordesign.com

The dining room combines timeless elements with contemporary trends, creating a unique blend that feels both sophisticated and current. The inspiration for the room originated from the Stanley Unlimited artwork, a special piece chosen for the homeowner by an artist whose work they fell in love with while visiting Rome. The moody design concept incorporates deep, rich colors with a mixture of texture and pattern that work together to create a sense of drama and elegance.

CREDITS

Interior Painting by Kal Group Inc.

Custom Window Treatments by Designer’s Workroom Inc.

Area rug by Persian Rug Gallery.

Living Room ROOM 4

Nancy McMahon

Glenn Mielke

Ethan Allen

45 Moorland Road Brookfield, WI 53005 262-797-6872

Nancy.McMahon@EthanAllen.com Glenn.Mielke@ethanallen.com www.ethanallen.com

“Curated Living Room” designed by Nancy McMahon and Glenn Mielke

We carefully chose pieces and thoughtfully organized this living room to truly embody the theme of “curated”. The pieces we chose have classic inspiration with fresh finishes and fabrics. This living room accommodates seating for 7-9 for entertaining, but also has a relaxed, refined comfort for family use. We added both task and ambient lighting to allow for both those activities. We took inspiration from the given natural elements and architecture of the room using stone, wood, metal and glass, creating an eclectic mix for visual interest. We used a natural color palette of creams, greens, grays and soft blues to further expand on the natural inspiration and also give the homeowners their cozy space where they can both relax and entertain.

Credits

Designers Workroom Inc.Construction of window treatments

Painting by: Shane Kohls Professional Interior Painting shanekohlspainting@gmail.com

Showhouse for a Cure

Kitchen ROOM 5

Nicholas Carl Design

Nicholas Konzal 414-510-3449

nick@nicholascarldesign.com www.nicholascarldesign.com

“Inspiration for Kitchen”

The original kitchen was in a secluded, dark northwest corner of the house, which got very little light. It felt disconnected from the rest of the home and was too small for today’s living standards.

To address these issues, we moved the kitchen to the dining room, a common solution in older homes. We opened up the wall to the living room with an arched plaster opening and centered an island in the space, creating a focal point that connects to the living area. Now, the light and views from the new kitchen are the best in the house.

The kitchen's design is upscale, featuring marble, unlacquered brass, and crystal chandeliers, with careful consideration given to preserving the original home's materials. We were mindful of the kitchen's original rope plaster molding, ensuring the cabinets didn’t touch the ceiling to maintain an unbroken view of the moldings.

Overall, the room now has a light, luxurious feel, enhanced by classical interior architectural details.

Credits

Cabinetry: Fabian’s Cabinetry

Hardware: Antique hardware

Lighting: Visual comfort

Stools: Made Goods

2025

Showhouse for a Cure

Back

Hall

ROOM 6

Angela Westmore LLC

General Contracting & Design

Angela Westmore ~ 262-227-9711 1234 N. Prospect Avenue Milwaukee, WI 53202 angela@awllc.com

Mary Best Designs

Interior Design Services

Mary Best ~ 414-975-8565

4016 N. Wilson Drive Shorewood, WI 53211 mary@marybestdesigns.com

“Hallways Are Rooms Too”

In this 1925 home, we wanted to honor the charm and character found throughout the rest of the house. We added architectural details like crown molding and a floating stone ledge, both designed to feel original to the home. Hallways are typically thought of as horizontal paths, but here, we emphasized the vertical by painting the ceiling in a rich brown-plum tone (inspired by artwork from local artist, Liv). An ultrahigh gloss lacquer finish reflects the light and creates the illusion of added height. A wood veneer wallpaper and linen window treatments bring in beautifully layered textures. The homeowner loves antiques, so we incorporated a French 19th century chest and vintage rug for character and collected look. Overall, this back hallway isn’t just a pass-through, it’s a welcoming, curated, timeless-filled space that feels right at home.

Credits

Designers Workroom

Window Treatment Fabrication & Installation 414-271-2500

Elite Coatings & Decorating LLC

Wallpaper Installer

Donald F Purfeerst III 847-951-2447

Hang In There

Upcycled Framing & Matting

Holly Hoffe ~ hollyhoffe@gmail.com

Kennedy Carpentry

Mike Kennedy 414-915-0579

Liv ~ Artist www.livmke.com

OCS Contracting Services

Drywall & Painting

Cameron Riley ~ 414-376-9769

Stone Dimensions, Inc

Stone Supplier & Installer

Kevin Labriola ~ 414-376-9769

Solid + Pattern + Textiles

773-412-9405

Window Fabric - Designs of the Time

Showhouse for a Cure

Butler’s Pantry

ROOM 7

Alexandra Wood Design

Alexandra Wood 847-732-4384

Instagram:@alexandrawooddesign www.alexandrawooddesign.com

The butler’s pantry is the perfect place in your home to store china, serving pieces, and other entertaining essentials. Custom blue cabinets, blue and white accessories, and pops of coral were chosen to evoke a refreshing and classic aesthetic.

Credits

Wallpaper

Sandberg Wallpaper www.sandbergwallpaper.com

Ceiling Flushmount Visual Comfort www.visualcomfort.com

Fabric and Trim F. Schumacher & Co www.schumacher.com

Porcelain Tableware Tory Burch www.toryburch.com

Showhouse for a Cure

Mudroom/ Laundry Room

ROOM 8

Klara Cavner Design

Klara Cavner

Chicago, IL

info@klaracavnerdesign.com www.klaracavnerdesign.com

The inspiration for this space was a garden room. We expanded beyond the utilitarian basics of the mudroom, emphasized the large window, and brought the outside in through textiles with floral motifs and a light color palette grounded by many soft shades of green. Grasscloth adds luxurious depth and warmth to the walls, and its slight silver undertone modernizes the classic beige basket weave. A seagrass rug complements the walls, where celadon sconces flank the entryway and cast a warm light.

Near the lockers, a walnut tortoise wood shelf adds visual interest and a place to display family photos and decorative objects. The Schumacher bench cushion offers comfort when dressing for the outdoors, and two antique chairs with custom Pierre Frey cushions offer additional seating. At the window, an unlacquered brass rod holds euro-pleated and lined café curtains in a Schumacher chintz fabric. Whether open for full natural light or drawn for privacy, they call to mind a blooming flower garden perhaps just beyond the window.

Showhouse for a Cure

Powder Room/ Waiting Area

ROOM 9

Nicholas Carl Designs Nicholas Konzal 414-510-3449

nick@nicholascarldesign.com www.nicholascarldesign.com

This room draws inspiration from old-world charm. The selection of early 20th-century artwork, the mirror, and statuary work together to create a distinct European feel. The House of Hackney wallpaper establishes a backdrop reminiscent of a secret garden. To enhance the classical design approach, detailed trim work has been incorporated. I believe that interior moldings and trim work, along with the historic wallcoverings, set a dramatic stage for the overall decor.

Credits Carpentry: Mark Marescalco

Wallpaper: House of Hackney

Lighting: Visual Comfort Furniture: Made Goods

Showhouse for a Cure

Gallery For A Cure ROOM

10

Residence Milwaukee Designers

Kerry Dean Shannon

Michael Patrick McKinley

This juried competition was held in late Winter 2025 with the selected pieces installed in this year’s home.

We love our clients.

The space is finished off with a sprinkling of modern touches, reflecting the overall, eclectic Atmosphere.

CREDITS:

Nick Maniaci 360 Painting

Carton Stansbury

Claudia Gavery

Amanda Lewis

Jamie Beauchamp

Universal Services of Wisconsin

ROOM 11

Nancy McMahon

Glenn Mielke

Ethan Allen 45 Moorland Road Brookfield, WI 53005 262-797-6872

Nancy.McMahon@EthanAllen.com Glenn.Mielke@ethanallen.com www.ethanallen.com

Library designed by Nancy McMahon and Glenn Mielke

The library focuses on sensory details that evoke warmth, comfort, interest and a sense of escape.

Mixing in accents with metallics, creams and various textures with the books helps to showcase the natural beauty of the wood.

Introducing soft fabrics, leathers and adding textured throws and graphic pillows makes this space inviting and dynamic, while still peaceful… a true place of respite.

CREDITS: Painting by Shane Kohls Professional Interior Painting

Showhouse for a Cure

The Serenity Solarium

ROOM 12

Amanda Lewis Modern Health and Living 414-659-6705

www.amandalewisdesigns.com mhl@wi.rr.com

The Serenity Solarium is a refined, contemplative space where sculptural elegance meets quiet drama. Designed as a lounge, it unfolds in layers of contrast—soft lime wash walls in organic white and misted blue hues offer a serene backdrop to striking white and black accessories and floral sculptures that seem to bloom out of stillness. These artful installations anchor the room, their organic forms softened by the gentle light filtering through oversized windows. The sky’s soft blues flow seamlessly into walls creating a gentle warmth.

CREDITS:

Nick Maniaci and his crew 360 Painting Carl Van Dommelen, VSI Design, LLC, Lighting, Design, Architectural Consultant Universal Services, moving JHwallpaints.com, lime wash paint Safaviehhome.com, mirrors RealRooms.com, consoles Blomus.com, vases Ashley Commons, watercolor artwork WestElm.com, pillows Residencemilwaukee.com, sofa, coffee table, art, wall décor, end table, lamp, accent chair, ottomans Heydensgardens.com, Plants and Florals

Showhouse for a Cure

Guest Bedroom ROOM 13

Julie Umhoefer

Jennifer Haley Dwellings Inc. 2924 Hardrock Road Madison, WI 53719

608-230-6604

Dwellings2@gmail.com

“The Rose Cottage” Step into this serene and sophisticated guest bedroom, inspired by the charm of the English countryside. This thoughtfully curated room blends classic romance with a relaxed elegance, creating a warm and welcoming space for visitors. Anchored by a soft neutral palette and elevated with rich accents, the room features a hand painted green dresser that adds a grounded heritage feel. The plush upholstered bed adorns a vintage floral fabric and is dressed in soft scalloped linens to set a dreamy tone, while the classic check fabric on the chair introduces a burst of color and pattern, inviting guests to linger. Neutral textures and cozy layers, from traditional drapery panels to warm wood finishes enhance the room's storybook charm. The balance of tailored furniture and delicate details evoke a lived-in luxury, perfect for restful evenings and peaceful mornings. This guest room is more than a place to stay–it's a nostalgic escape designed to feel like home.

CREDITS Lafayette Interior Fashions, Window Treatments

Sue Johnson, Painting

Primary Bedroom

ROOM 14

Barbara Bachman

Emily Ebben

Warren Barnett 13100 Watertown Plank Rd. Elm Grove, WI 53122 262-790-1111

bbachman@warrenbarnett.com eebben@warrenbarnett.com warrenbarnett.com

We passionately believe that a well curated space will enhance your everyday living. At Warren Barnett, we subscribe to the principle that visual impact is composed of refined simplicity and superb balance. We drew inspiration from the home's original architecture, and dreamt up a space that feels both current, and timeless. Incorporating soft curves, heavy textures, and rich pattern play–we created a space that wraps you in warmth, yet maintains a bit of edge.

We at Warren Barnett Interior Design, stand with and support all of the breast cancer survivors–and those currently fighting to beat breast cancer.

We want to thank our amazing delivery team Juan and Thomas Garcia, Wayne Gerhartz, and our fabulous painter Denver Dalley.

Primary Bathroom ROOM 15

Nicholas Konzal

Nicholas Carl Designs 414-510-3449

nick@nicholascarldesign.com www.nicholascarldesign.com

The primary bathroom was designed to resemble a classical era in architecture inspired by Parisian design. Natural materials like marble and brass were used to lead the design language. The walls and trim were painted white to be the perfect backdrop to the stone.

Classically updated with European design influence.

CREDITS Hardware: Emtek Window treatments: Holly Hunt

Showhouse for a Cure

Primary

Dressing Room & Laundry Room

ROOM 16

Ayanna Govan, ASID Allied AG Interiors, LLC

240 Regency Ct., Suite 105 Brookfield, WI 53045

262-794-3070

info@aginteriorswi.com

As you enter this space, take note of how we’ve carefully curated each element to highlight the inherent character of the room, rather than overwhelm it with excessive decor.

Our approach was to create an environment that feels both timeless and serene, focusing on the harmony between the past and present.

The room is anchored by the rich, dark walnut tones of the oak flooring and island, which effortlessly complement the antique rugs sourced from a local dealer, The Loom House. These vintage rugs, with their patina and texture, were selected for their ability to enhance the space without competing with its natural beauty.

The walls are painted in Fossil, a sophisticated Benjamin Moore color that evokes the warmth of aged stone—gracefully marrying the oldworld charm with the fresh energy of today. This soft grey-brown hue serves as the perfect backdrop for the room, creating a sense of grounding while allowing the accents and textures to truly shine. The color is timeless yet contemporary, providing a quiet elegance and depth to the room.

The light fixture is a statement of its own. We chose a pendant made from hand-painted white milk glass; a material known for its soft diffusion of light. The fixture's articulated panels are joined by delicate metal ribs finished in antique brass, bringing an added layer of character and sophistication to the room. Its glow fills the space with a gentle ambiance, enhancing the room’s tranquil vibe without overpowering it.

Lastly, custom Roman shades crafted from natural linen add an element of refinement while providing both privacy and light control. The traditional tape borders on each shade offer a subtle touch of elegance, further enriching the room’s timeless appeal.

This space is a celebration of thoughtful design, where every detail contributes to a sense of balance, tranquility, and understated beauty.

CREDITS

Primary Dressing Room/Closet Runner

Source: The Loom House

2612 S. Greeley St., STE 121 Milwaukee, WI 53207 414-405-6553 hello@theloomhouse.com

Showhouse for a Cure

Guest Bath & Water Closet

ROOM 17

Claudia Gavery WBCS Board Member

I dedicate this space to my sister, Judy, and my cousins, Terrell and Marlee and all other women who have been diagnosed with breast cancer.

Showhouse for a Cure

Nursery ROOM 18

Betsy Peckenpaugh

Madeline Peckenpaugh

Optimist’s Bazaar 10600 W. Bluemound Road Wauwatosa, WI 53226 414-885-0352 shop@optimistsbazaar.com www.optimistsbazaar.com

The nursery is an escape from the hustle and bustle of daily family life. The walls are painted in soft and subtle hues and the natural light streaming in from the windows cast a warm and inviting glow. Betsy Peckenpaugh, fine artist/designer and proprietor of the Optimist’s Bazaar, found her inspiration for this room and mural while in Paris for her daughter, Madeline Peckenpaugh’s solo painting exhibit. While strolling through the corridors of the Musée d’Orsay, Betsy found herself, for the second time in her life, in front of ‘Arbre sur un fond Jaune,’ (Trees on a yellow background), by French impressionist Odilon Redon, 1901…the dreamiest of settings for lullabies. The sophisticated color scheme and serene atmosphere of the room were inspired by the Diptych. Utilizing a combination of vintage and contemporary furnishings and accessories, from the Optimist’s Bazaar, Betsy was able to complement the home’s architecture to create a soothing ambiance. The result, a peaceful and elegant space to recharge and to reconnect.

CREDITS

Baby clothes, linens, baby accessoriesBlackbear Children’s Boutique Mural/ paint- uncommon walls

Artwork- C.W Peckenpaugh Drapery and pillow-Trish Hayes

3rd Floor Lounge/Office

ROOM 19

Kate Kazlo

Kate Kazlo Interiors www.katekazlointeriors.com

Ashley Evans

Julia Janssen

The Home Market 414-755-2165 www.shophomemarket.com

The nook on the third floor was thoughtfully designed as a multifunctional retreat–equal parts cozy lounge and welcoming office space. Layered with inviting textures and casual charm, it easily transforms from a restful guest haven to a laid-back hang out spot.

Anchored by timeless furniture pieces each with a story to tell–the room blends classic silhouettes with a lively palette of green floral fabrics. Slipcovered and upholstered furniture pieces and an outside mount roman shade bloom with intricate patterns, bringing the outdoors in and infuse the space with a sense of natural elegance. Antique wooden furnishings, softly weathered with age and character, provide warmth and texture, while curated vintage finds lend a sense of history and personality. The result is a harmonious blend of old and new–a room that feels both lovingly collected and effortlessly inviting.

CREDITS:

Certa Pro Painting –

Alexa Ahlgrim & Ulices Munoz Designer’s Workroom

Showhouse for a Cure

Small But Mighty Bathroom

ROOM 20

Suzan Wemlinger

Suzan J. Designs

Decorating Den Interiors 414-967-1992 ~ Studio suzan@suzanjdesigns.com hello@suzanjdesigns.com www.suzanw.decoratingden.com

This third floor bathroom is small but still packs a punch of personality. The base design - including the tile, plumbing and light fixtures as well as the vanity–was recently completed, so I just needed to add some additional wow to the space. The hallway leading to the bathroom had some trim along the walls 17” below the low ceiling line, so I added coordinating trim on the bathroom walls to continue this architectural detail.

A bold wallpaper was what I felt this space needed, but I also wanted to honor the era of the home, so I chose a somewhat traditional - yet whimsical - design and color palette with varying shades of greens and blues with hints of greige and light brown. I pulled the deepest green from the wallpaper and had custom roman shades made, and added some tassel fringe, which pulls some of the colors from the embroidered custom shower curtain. I then used a softer yet brighter shade of green in a velvet for the stool, and again used the tassel fringe as an accent here as well. I used one neutral paint color in three different sheens for the ceiling, upper walls and added trim/millwork and kept the remaining trim white. A rug softened the floor without hiding its beauty.

CREDITS: Talking Walls - Wallpaper

Mary Johnson GrundleWallpaper installation

Dellar Construction - Millwork installation

Empire Painting: Matt Hoskins - Painting

Horizon Shades - Roman shade fabrication

Kristen Kush - Shower curtain fabrication

JT Upholstery - Stool reupholstering

Nicolas Carl Design - Renovation design

Showhouse for a Cure

Artist’s

Studio ROOM 21

About MARN

Pamela Anderson Board Chair of MARN Milwaukee Artist Resource Network

191 N Broadway Suite 102 Milwaukee, WI 53202 414-485-0033

In 2025, the Milwaukee Artist Resource Network (MARN) celebrates its 25th anniversary. Founded in 2000 by local artists, MARN’s mission is to empower creative professionals by providing essential resources, mentorship, and professional development. Through workshops and networking events, it connects a diverse community of creators and fosters collaboration. A key development is its Art + Culture Hub in Milwaukee’s Historic Third Ward (opened 2021), which features gallery and event spaces plus an artist marketplace to exhibit and sell work. This vibrant public space brings art into the city's heart and gives artists income and exposure. MARN’s programs emphasize accessibility, equity, and inclusion, ensuring that artists from all backgrounds and identities can find support. Its flagship MARNmentorship program pairs emerging artists with established mentors for guidance in their studio practices and career development. By supporting artists at every stage—from local projects to national and international opportunities—MARN helps build sustainable creative careers. This work strengthens Milwaukee’s cultural and economic vitality, contributing to a vibrant arts market and its creative economy.

2025 Wisconsin Breast Cancer Showhouse

MARN Member Art Show ~ Juried Artists

Pamela Anderson

Jay Arpin

Stephanie Bartz

Anthony Brewer

Karie Brittain

Deborah Brooks

Holly Buchholz

Artist In Residence

Mary Louise Dean

Thom Ertl

Maureen Kane

May Klisch

Judith Gahn Murphy

Stacey Stewartson

Richard Taylor

You have to look deeply to practice art. To look at things closely and think about them, to connect with and really SEE your subject and how the objects and environments around your subject affect it, affect you. Looking deeper makes you care deeper, about your subject, about the world. Then you share your art in hopes that others will see, connect and care more deeply as well. Artists can show you something you may have overlooked or present a different view of something you thought you knew. From highlighting a certain quality of light on an otherwise mundane landscape, to shining a light on injustices, we point things out. Although I enjoy experimenting and am comfortable with many media, my favorite is acrylic painting. I am a self-taught artist currently living in Franklin, Wisconsin.

In Loving Memory of Tom Hoffman

Architect • Designer • Artist • Friend

We dedicate Artist's Studio to Tom Hoffman, whose creativity, warmth, and dedication left an indelible mark on WBCS and all who knew him. As a valued member of the Design Review Committee, Tom brought beauty and brilliance to many rooms in our Showhouses, shaping spaces with his visionary eye and artistic soul.

Tom was more than a gifted architect, designer and accomplished artist—he was a constant source of joy, wit, and generosity. His ever-present smile and quick humor made every collaboration brighter. Together with his beloved partner of 25 years, Peter Holbrook, Tom gave deeply to WBCS, sharing his time, talent, and heart.

His legacy continues to inspire, and his friendship will always be cherished.

With gratitude and remembrance, WBCS

Showhouse

2025

Showhouse for a Cure

2025 WBCS Showhouse History

Continued from page 17 cap above a stone sill. Two front-facing gables are evident in an asymmetrical pattern, each with a steep roof line. These gables are ideal in the Midwest for rainy and snowy weather. The south-side exterior has two more diamond-patterned leaded-glass windows and three triple-hung windows. The concrete driveway now has two brick pillars holding a pair of wrought iron gates.

The arched front entrance opens to a vestibule with a black and white patterned marble floor, lending the vestibule a “European” flair. The pattern is duplicated in the first-floor powder room. The sunken living room’s carved stone and oak fireplace, textured walls, arched bookcases, and beamed ceiling reflects a cozy-storybook quality found in English Tudor homes. The diamond-patterned leaded-glass windows’ trims and sashes have all been replicated and replaced. The sloped moldings and base casings in the living room and dining room were milled from the original moldings. A new arched wall between the kitchen and living room features twisted-rope crown molding which was duplicated by Orlandini Studios wherever it had been damaged over time. The state-of-the art kitchen features an oak cabinet island with oak posters in front and a marble top. The 48-inch Thermador range with a marble backsplash is a chef’s playground. The back entry features an esthetically beautiful, glazed ceiling which formerly led to the original kitchen, bathroom and pantry. The area now displays a pantry, laundry room/mudroom and locker storage space along with a powder room accented by British-racing green wainscoting. The maple cabinetry in the laundry room is topped by a dark-stained walnut countertop.

The wide staircase, with its wrought-iron railing capped with a white-oak handrail and newel posts, guides you to a secondfloor family room with a sky-lighted, vaulted ceiling and twelve double and triple hung windows. The double-sided, ornate stone fireplace is the focal point of the room. The new addition includes a paneled office with bookcases, a door to a wet bar, and a half bath. The addition adds 1,000 square feet over a three-car garage.

Originally, the second floor consisted of three bedrooms and two bathrooms. The original Jack and Jill bathroom is now a primary bathroom adjacent to the primary bedroom. The bathroom features a marbled-top double wash basin and a double shower with a marble floor and back wall. The triplehung windows in the primary bedroom have been faithfully restored. Adjacent to the bedroom is a dressing room with a wall of maple cabinets and shelves surrounding a marbletopped island and a laundry room.

The third-floor servants’ quarters have been converted into lounge and office space, a bathroom, and an artist’s studio. The floor also holds an original cedar closet.

The first buyers of the Showhouse were Richard Philip and Ethel Davis Herzfeld. They purchased the land and homestead for $20,000. Richard was the son of one of the original owners of the Boston Store. He graduated from the University of Wisconsin in 1920 and immediately went to work at Boston Store as a stock boy, eventually advancing to a buyer, an advertising manager, vice president and president in 1940. Ethel Davis Herzfeld was from Chicago, attended Milwaukee Downer-College and graduated from Wellesley College in 1920. Richard, Ethel and their daughter Carol were long-time supporters of the arts and education and divided their time between the Showhouse and their Pine Lake home.

The Herzfeld’s legacy of philanthropy continues today in the Richard and Ethel Herzfeld Foundation. The 2014 Wisconsin Breast Cancer Showhouse, The Fitzgerald-Herzfeld Mansion, was the childhood home to Richard and his brother John.

John Herzfeld purchased the Showhouse from his brother, Richard, in 1935 for $28,000. At the time, John was a retired Boston Store Executive and newly married to Olive Lewis Kiley. They were avid air travelers and yachting enthusiasts.

In 1939, three years after purchasing the Showhouse, John and Olive Herzfeld transferred ownership to Frank J. & Pauline M. O’Brien, the parents of four children. Mr. O’Brien was Vice President of Sales at the Globe Steel Tube Co., whose headquarters were in Milwaukee.

2025

Showhouse for a Cure

WBCS -A 27 Year Catalyst For Research

After Frank’s death in 1950, Pauline O’Brien sold the Showhouse to Carl and Rose Marie Smith Klepper. Carl was transferred to Milwaukee from Indiana to head Luick Ice Cream and Dairy. One year later, he became President of Johnson Cookie and Candy Co. They had two children, Jean and James. Jean attended and graduated from Mt. Mary College. Carl and Pauline were both involved in philanthropic endeavors with Carl heading Milwaukee’s Community Chest, the precursor to the United Way of Greater Milwaukee. Under Carl’s leadership in 1953, a goal of over $3 million was achieved.

In 1955, Carl and Rose Marie Klepper sold the Showhouse to Ralph F. and Rosalyn Pleatman. Mr. Pleatman served in the U.S. Navy in World War II. His bravery during the War earned him two Silver Stars. In lieu of a second Silver Star, he was presented a Gold Star by President Truman. During his time in Milwaukee, he was employed by U.S. Shoe Co., a retail shoe company headquartered in Cincinnati, with retail stores in Milwaukee. The Pleatmans were both very involved in fundraising for Mt. Sinai Hospital and other charities. Because of his war record of bravery, both Ralph and Rosalyn Pleatman are buried in Arlington National Cemetery.

Peggy Falk Rasmussen purchased the Showhouse from the Pleatmans in 1958. Peggy was the daughter of Clarence and Margaret Falk. She was a life-long traveler, going to Africa, Europe, and South America as a child with her parents and sisters. Peggy married Clarence Rasmussen and were parents to one daughter. Peggy was a member of the Service Club and Junior League of Milwaukee, a golf champion and expert figure skater. Clarence Rasmussen served as Dean of Milwaukee Country Day School, as Undergraduate Dean of Lawrence

College, and was also a football coach at both schools. The Rasmussens built a swimming pool in the backyard of the residency in 1965, and many poolside social events followed. The 2017 Wisconsin Breast Cancer Showhouse, The Clarence Rudolph Falk House, was the childhood home of Peggy Falk Rasmussen.

Peggy Falk Rasmussen sold the Showhouse to George E. and Mary Whalen in 1972. George was a physician who enjoyed sailing on the Flying Dutchman Team out of the Milwaukee Yacht Club. Mary and George split their time on Lake Drive with their home on Pine Lake.

In 1975, the Whalens sold the Showhouse to Ken Buss, who lived in the house for 50 years. He was employed by the Hilton Hotel Corp. and was the convention coordinator for the Sheraton-Schroeder Hotel for 34 years. He traveled extensively, selling cities on bringing conventions to Milwaukee and had the job of “filling the rooms”. He was well-known for his lavish Christmas parties complete with musicians playing harp, violin, and cello. Summer pool parties were frequent and extraordinary as well. Mr. Buss rented out the original third-floor servants’ quarters to numerous UWM students over the years, many of whom are still in touch with him. Ken was known around town for driving either a Cadillac or a Corvette. When a lightning strike impacted a large oak tree near the ground adjacent to Ken's parked vehicle in front of the Showhouse, it resulted in the tree splitting in half and dislodging hubcaps from Ken’s 1976 Cadillac Coupe-de-Ville. Ken continued to travel after retirement, sailing several times to Europe via ocean liners. The pool was filled in approximately 11 years ago when it was deemed beyond repair. After selling the Showhouse to the current owners in December 2023, Ken moved back to his hometown in Watertown, WI, where at 91 years of age, he resides with his daughter.

Current owners, Serena and Gonzalo Barinaga, are Wisconsin natives. Serena grew up in Muskego and went to Muskego High School. Upon graduation, she went to Columbia College of Nursing for her Registered Nursing Degree, received a Master’s Degree from Simmons University in Boston, and is a Nurse Practitioner. As a new entrepreneur, Serena recently opened Magnolia Aesthetics in Greenfield, Wisconsin.

Gonzalo graduated from Marquette University High School and graduated from Ball State University in Muncie, Indiana. He earned his Medical Degree at the University of Wisconsin School of Medicine and Public Health and was awarded a subsequent Fellowship at the University of Washington. He is currently an Orthopedic Surgeon specializing in hand and upper extremities at Orthopedic Institute of Wisconsin. Their new home is a homecoming of sorts for Gonzalo as he grew up in a home directly behind the Showhouse.

For recreation and relaxation, Gonzalo can be found attending woodworking and ironworking classes. Serena is a passionate dog walker to their four-legged friend, Kane and their new, rambunctious puppy. Together, Serena and Gonzalo “trip the light fantastic” as ballroom dancers.

Upon purchasing the Showhouse, the Barinagas set about restoring and remodeling it to its former elegance. The Showhouse has now been brought back to life as an up-to-the-minute, nouveau-style house befitting its gracious, old-world charm.

Wisconsin Breast Cancer Showhouse is forever grateful to the Barinagas for sharing their home to be used as its major annual fundraiser for the benefit of the Medical College of Wisconsin’s research into breast cancer and prostate cancer.

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Mille Tesori (a thousand treasures) offers complete interior designsrvices for your home and business, Our intimate showtooms offer an exciting array of ideas, fabrics, and color schemes. Phone Marcia Klode, designer, for an appoint.

Mille Tesori Interior Design Studio proudly supports the WBCS 2022 Showhouse for a Cure and their mission of breast cancer and prostate cancer research at the Medical College of Wisconsin Cancer Center.

Mille Tesori Interior Design Studio 262-512-1771

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