Palawan: Ready to Shine at the World's Best Island Travel and Trade Expo 2025
Makati City, Philippines – Get ready to experience the magic of Palawan, consistently ranked as the "World's Best Island" by prestigious travel publications, at the Palawan: World's Best Island Travel and Trade Expo 2025 (WBI 2). Taking place February 5-7, 2025, at Glorietta Mall, Makati City, this event promises to be a captivating showcase of the island's diverse tourism offerings, attracting new markets and strengthening existing ones, all while promoting sustainable practices that preserve its natural wonders.
WBI 2 is strategically timed to capitalize on the Philippines' booming tourism industry, which is projected to contribute a record-breaking P5.4 trillion to the national economy in 2024. Palawan, a key player in this success, will use this platform to connect with global markets and showcase its unique appeal
The fair will feature a vibrant array of attractions, including:
--Exhibition Booths: Travel agencies, tour operators, airlines, hotels, and local producers will showcase their offerings and promote special deals
-Interactive Presentations: Live demonstrations and presentations will highlight exciting tour packages and experiential activities like trekking, bird watching, whale and dolphin watching, firefly watching, diving, and culinary tours
-Cultural Experiences: Visitors can immerse themselves in Palawan's rich indigenous heritage through cultural performances, music, and dance
-Culinary Showcase: A taste of Palawan's unique cuisine will be offered with cooking demonstrations and food tastings.
-Workshops and Seminars: Educational sessions will focus on sustainable tourism practices, travel safety, and itinerary planning.
WBI 2 is more than just a trade fair; it's a celebration of Palawan's beauty, culture, and the bright future of Philippine tourism The event will connect local businesses with global markets, fostering sustainable growth and benefiting the livelihood of Filipinos. It will also promote responsible travel practice natural wonders are prese me Don't miss this oppo magic of Palawan at WBI 2 Get ore, and discover the island th he world.
Palawan: Why It's Consistently Crowned the
"WORLD'SBESTISLAND"
Palawan, a jewel in the Philippines' crown, has repeatedly been hailed as the "World's Best Island" byprestigioustravelpublications likeTravel+LeisureandCondé NastTraveler Butwhatmakesthis islandparadisesospecial?
NaturalWonders
-UnparalleledBeauty:Palawan boastsbreathtakinglandscapes, frompristinebeacheswithcrystalclearwaterstotoweringlimestone cliffsandhiddenlagoonsTheiconic PuertoPrincesaUndergroundRiver, aUNESCOWorldHeritageSite,is atestamenttotheisland'sgeological marvels
-RichBiodiversity:Palawanisa havenfordiversefloraandfauna, withlushrainforests,vibrantcoral reefs,andaplethoraofmarinelife. TheTubbatahaReefsNaturalPark, aUNESCOWorldHeritageSite,is ahavenfordiversandsnorkelers, showcasingtheisland'sexceptional underwaterbeauty.
CulturalTapestry
-IndigenousHeritage:Palawan ishometovariousindigenous communities,eachwithitsunique traditions,customs,andbeliefs Experiencethevibrantartof weaving,learnabouttheirancient rituals,andsavortheflavorsoftheir traditionalcuisine.
-HistoricalSignificance:Palawan boastsarichhistory,fromancientcave paintingstoSpanishcolonial influences Explorehistoricalsiteslike theTabonCaves,thePlazaCuartel, andJapaneseshipwrecks,gaining insightsintotheisland'sfascinating past.
SustainableTourism
-Eco-FriendlyPractices:Palawanisa leaderinsustainabletourism, embracingeco-friendlypracticesand responsibledevelopment.Local communitiesareactivelyinvolvedin conservationefforts,ensuringthat
theisland'snaturalwondersare protectedforfuturegenerations.
-CommunityInvolvement:Palawan's tourismindustryisdeeplyrootedinits communities,providingeconomic opportunitiesandempoweringlocal residents Supportinglocalbusinesses andengagingwiththecommunity enhancestheoveralltravelexperience
BeyondtheBeaches
Palawanoffersauniqueblendof adventure,relaxation,andcultural immersion
Whether you seek to explore hidden lagoons, hike through lush rainforests, or dive into vibrant coral reefs, Palawan has something for everyone
The island's captivating beauty, rich culture, and commitment to sustainable tourism have earned it a well-deserved reputation as the "World's Best Island " So, when you're planning your next adventure, consider Palawan It's a destination that will leave a lasting impression on your heart and soul.
FEBRUARY 5, 2025
DAY 1 - Opening Day
TIME ACTIVITY
10:00AM-2:00PM 2:00-3:00PM 3:00-4:00PM 4:00-7:00PM 7:00-8:00PM 8:00-9:00PM
EXHIBITS & AVP
CULTURAL SHOW by Palawan Provincial Government Performing Group
OPENING CEREMONY Presentations
CULTURAL SHOW by Palawan Provincial Government Performing Group
EXHIBITS & AVP
PROGRAM
FEBRUARY 6, 2025
DAY 2 - SUSTAINABLE & REGENERATIVE TOURISM FORUM FOR PALAWAN
TIME ACTIVITY
10:00-11:00AM 11:00-11:30AM
11:30-12:00PM
12:00-1:00PM
1:00-1:30PM
1:30-2:00PM
2:00-2:30PM
2:30-3:00PM
3:00-3:30PM
3:30-7:00PM
7:00-8:00PM
8:00-9:00PM
EXHIBITS & AVPS
SESSION 1 “Call for Sustainability Journey for Palawan Man & Biosphere ReserveRegenerative Tourism & Good Travel Experiences”
SESSION 2 “Ecotourism Development & Management: Importance of Ecological Inventory, Conservation & Interpretation in Ecotourism”
CULTURAL SHOW by Palawan Provincial Government Performing Group
EXHIBITS & AVPS
SESSION 3 “Marine Wildlife Watch: Coastal & Marine Biodiversity Education & Conservation for Sustainable Tourism”
SESSION 4 “Kitchen Waste Management Utilizing Circular Economy Principles”
SESSION 5 “Regenerative and Conservation Tourism/ Farm Tourism”
SESSION 6 “Municipality of Taytay. 50 Sustainable Islands Under the SMILO Sustainable Islands Program”
Presentations
CULTURAL SHOW by Palawan Provincial Government Performing Group
EXHIBITS & AVPS
SUSAN SANTOS DE CARDENAS President & CEO Society for Sustainable Tourism SESSION 1
ENGR ERIC E A RAYMUNDO
AEMAS & DOE Certified Energy Manager Environmental Practitioner SESSION 4
MR. CARLOS M. LIBOSADA JR. Independent Tourism Consultant SESSION 2
AL ALINSANGAN Ecotourism & Sustainability Advocate, Organic Agriculture Practitioner & Social Entrepreneur SESSION 5
DR. AA YAPTINGCHAY Conservation Manager Marine Wildlife Watch of the Philippines SESSION 3
MR JOIE D MATILLANO Municipal Tourism Officer, Taytay, Palawan SESSION 6
PROGRAM
MR, FRANCISCO P. FERNANDEZ JR.
President of the Calamianes Association of Tourism Establishments, Inc (CATE)
President of Birdwatch Coron
INTRODUCTION TO BIRD TOURISM
TIME ACTIVITY
10:00AM-12:00PM
12:00-1:00PM
1:00-2:00PM
2:00PM-2:30PM
2:30-3:00PM
3:00-4:00PM
4:00-5:00PM
5:00-6:00PM
6:00-7:00PM
7:00-8:00PM
8:00PM-10:00PM
FEBRUARY 7, 2025 DAY 3
JACINTH D. MABAYAG
PPUR Communication Education & Public Awareness Staff
UNESCO HERITAGE SITES: PPUR
EXHIBITS & AVPS
CULTURAL SHOW by Palawan Provincial Government Performing Group OBRA MIMAROPA
Session on Bird Tourism
EXHIBITS & AVPS
UNESCO HERITAGE SITES
PRESENTATIONS
KWENTONG PALAWAN
CULTURAL SHOW by Palawan Provincial Government Performing Group
CLOSING CEREMONY AWARDING
EXHIBITS & AVPS
EXHIBITORS
SPONSORS & PARTNERS
Provincial Government of Palawan
AyalaLand Hospitality
JK Events
PALAWAN PRODUCTS & SERVICES
Aquapearl
DTI MIMAROPA
New River Travel Tech
Solutions
Palawan Pay
Triple AR
LGU’S
Municipality of Coron
Municipality of El Nido
Municipality of Taytay
Puerto Princcesa City
Government
Puerto Princesa
Underground River
HOTELS & RESORTS
Balai Adlao Boutique Hotel, El Nido
Best Western Plus The Ivy Wall
Coron 180 Hotel
Coron Soleil Garden Resort
Cowrie Island Palawan
Crystal Paradise Resort &
Halika Travel & Tours
Daluyon Beach and Mountain
Resort
El Nido Bayview
Fersal Hotel Group
Four Points by Sheraton Palawan
Microtel by Wyndham
Princesa Garden Island Resort and Spa
The Dome Hotels & Resorts
The Funny Lion
Upgrace Inn Puerto l Coron & Natural Arts Tours
Wanderlust Bed & Breakfast
TRAVEL AGENCIES
Calamianes Expeditions & Ecotours
Cheerful Escapade Travel Agency & Backride
Palawan
Corazon Travel
El Mundo Travel and Tours
Jeweltrip Travel & Tours / Miyas Travel & Tours
Kalokaire Travel & Tours
My Blue Backpack & Darayonan Lodge
Palawan x Adventure / Cacaoyan Forest Park
Restaurant
Trippy Travel & Tours
MEDIA PARTNER
Experience Travel & Living Magazine
