EN
2022
SALES
National trade journal for specialty pet shops and aquarium, pond and garden centres. Pet & Garden Pro is a specialized business magazine, publishing all product news and relevant current events for the above-mentioned target group. This trade journal mainly wants to reach owners and decision makers in the retail trade. Product overviews, business news, shop visits, specials and company profiles keep the pet and garden professional informed about all the aspects of his trade. Moreover, we also broach items as legislation, shop equipment, safety, automation and marketing.
TARGET GROUP: Specialty pet shops, garden centres, pond supply stores, grooming parlours, aquarium shops, seed and fertilizer dealers, registered importers and breeders, pet hotels, pet sitters, manufacturers and wholesalers.
Evelien Desmyttere magazines@inventmedia.be Tel. +32 (0)56/21.30.32 +32 (0)473/29.31.02
SUBSCRIPTIONS & ADMINISTRATION Virginie Deneckere virginiedeneckere@kortrijkxpo.com Tel. +32 (0)56 24 59 46
EDITORIAL STAFF Stijn Eeckloo redactie@inventmedia.be
LAY-OUT Alyssa mae Enzon
DIMENSIONS 210 x 297 mm (A4)
PRINTRUN Total : 5.480 NL+FR Free of Charge
2
KEY FIGURES WITH INFOGRAPHICS REACH Newsletter
8.000 readers
Website
12.000 visitors
Magazine
5.480 readers
READERS
38%
Pet shops
28%
Garden centres Other (groomers, breeders, animal boarding houses, fertiliser dealers, etc.)
34%
TECHNICAL DATA
A4 Quadri Delivery mail: magazines@inventmedia.be Technical info: HighRes PDF in French and Dutch
MEDIAPLANNING 2022 MAGAZINE N°
NEWSLETTER Publication
Deadline material
PGP 136 MARCH 3 MARCH PGP 137
JUNE
18 MAY
PGP 138
SEPTEMBER
18 AUGUST
PGP 139
DECEMBER
8 NOVEMBER
Newsletters appear every month except JULY
3
MAGAZINE Format: w x h
Prices
2 x A4 advertisement
€3.657
420 x 297 mm (+5 mm bleed)
1/1 A4 advertisement
€2.100
210 x 297 mm (+5 mm bleed)
SPECIALS 1/2 A4 advertisement
€1.365
Portrait: 92,5 x 272 mm Landscape: 190 mm x 135 mm 1/4 A4 advertisement
€840
Portrait: 92,5 x 135 mm Landscape: 190 x 65 mm 1/6 A4 advertisement
€630
92,5 x 83,5 mm
Cover 1 (165w x 248h + 5mm bleed)
€3.990
Cover 2
€2.520
Cover 3
€2.310
Cover 4
€2.940
ADVERTORIAL 1x A4
€2.100
NEW PRODUCT (Picture + max 800 text characters)
€320
USEFUL ADDRESSES (price for an entire year)
€315
With logo: 160 characters Without logo: 160 characters
Extra heading
ENCLOSE FLYER OR CARD
1/8 A4 advertisement 92,5 x 65 mm
€95
€370
max. 20 gr. & max. A4 >20 gr:
€2.625 On demand
DESIGN Prices creation of advertisement in Dutch and French 1/1 A4:
€250
1/2 A4:
€175
1/4 A4 or smaller:
€100
MATERIAL All prices are excl. 21% VAT.
Preferential placement: surcharge of 25%
4
WEBSITE BANNER
SKYSCRAPERS
jpeg 268 x 300 pixels
Your advertisement will be on our website for a certain period of time, in a square where you will appear alternately (max 5 advertisers).
Your logo will appear permanently on our website for an entire year in the “partners” block, with a hyperlink to your site.
1 month on website
€370
6 months on website
€1.500
12 months on website
1 month
€420
€2.400
NEWSLETTER BANNER
ADVERTORIAL
jpeg 600 x 150 pixels
Landscape banner with hyperlink to your website in our newsletter.
Your advertorial with text and photos will appear in our e-newsletter with a clickthrough to the full article and photos online on our website.
€370
€1.260
5
PACKAGE DEALS AWARENESS PACK
ATTITUDE PACK
ACTION PACK
YEARDEAL
Create awareness about your brand or products
2x 1/1 advertisement magazine
1x 1/6 follow up advertisement magazine
2 months banner on website
Banner in 2 newsletters
Change attitudes or inform people about certain topics
1x advertorial in magazine
1x advertorial in newsletter
1x 1/2 follow up advertisement magazine
1x follow up skyscraper (linked to article) on website
Inspire action in people
Leaflet insert in magazine (max 20gr A4)
1 month banner on website
Banner in 2 newsletters
Pick & choose: spend 10K EUR and get 2K EUR media value for free
€5050
€4.100
€2.450
€10.000
6