2023
EN
SALES
SUBSCRIPTIONS & ADMINISTRATION
Virginie Deneckere
National trade journal for specialty pet shops and aquarium, pond and garden centres.
Pet & Garden Pro is a specialized business magazine, publishing all product news and relevant current events for the above-mentioned target group. This trade journal mainly wants to reach owners and decision makers in the retail trade. Product overviews, business news, shop visits, specials and company profi les keep the pet and garden professional informed about all the aspects of his trade. Moreover, we also broach items as legislation, shop equipment, safety, automation and marketing.
TARGET GROUP:
Specialty pet shops, garden centres, pond supply stores, grooming parlours, aquarium shops, seed and fertilizer dealers, registered importers and breeders, pet hotels, pet sitters, manufacturers and wholesalers.
EDITORIAL STAFF
Stijn Eeckloo
LAY-OUT DIMENSIONS
Alyssa mae Enzon
PRINTRUN
2
Evelien Desmyttere magazines@inventmedia.be Tel. +32 (0)56/24.59.41 +32 (0)473/29.31.02
virginiedeneckere@kortrijkxpo.com Tel. +32 (0)56 24 59 46
redactie@inventmedia.be
210 x 297 mm (A4) Total : 5.480 NL+FR Free of Charge
REACH
Pet shops
centres
Other
MAGAZINE
NEWSLETTER
28% 34% 38% 3 N° PGP 140 PGP 141 PGP 142 PGP 143 Publication MARCH JUNE SEPTEMBER DECEMBER Deadline material 1 MARCH 17 MAY 30 AUGUST 22 NOVEMBER Newsletters appear every month.
Newsletter: 11.000 readers 31% opens en 3,5% clicks
(groomers, breeders, animal boarding houses, fertiliser dealers, etc.) Website: 18.500 visitors Magazine: 5.480 readers
READERS A4 Quadri Delivery mail: magazines@inventmedia.be Technical info: HighRes PDF in French and Dutch
Garden
KEY FIGURES WITH INFOGRAPHICS TECHNICAL DATA MEDIAPLANNING 2023
4 SPECIALS Cover 1 (Cover flap Recto/Verso) (140w x 297h + 3mm bleed) €4.400 Cover 2 €2.790 Cover 3 €2.550 Cover 4 €3.250 PUBLIREPORTAGE 1x A4 €2.350 NEW PRODUCT (Picture + max 800 text characters) €350 USEFUL ADDRESSES (price for an entire year) With logo: 160 characters Extra heading ENCLOSE FLYER OR CARD max. 20 gr. & max. A4 >20 gr: €350 €95 €2.890 DESIGN Prices creation of advertisement in NL + FR (translation incl.): 1/1 A4: 1/2 A4: 1/4 A4 of kleiner: €250 €175 €100 MATERIAL All prices are excl. 21% VAT. Preferential placement: surcharge of 25% 2 x A4 advertisement 420 x 297 mm (+5 mm bleed) 1/1 A4 advertisement 210 x 297 mm (+5 mm bleed) 1/2 A4 advertisement Portrait: 92,5 x 272 mm Landscape: 190 x 135 mm 1/4 A4 advertisement Portrait: 92,5 x 135 mm Landscape: 190 x 65 mm 1/6 A4 advertisement 92,5 x 83,5 mm €4.000 PricesFormat: w x h €2.350 €1.500 €940 €700 Op aanvraag MAGAZINE
5 €1.390€400 jpeg 268 x 300 pixels Your advertisement will be on our website for a certain period of time, in a square where you will appear alternately (max 5 advertisers), with hyperlink to your website. jpeg 600 x 150 pixels Landscape banner with hyperlink to your website in our newsletter. Your advertorial with text and photos will appear in our e-newsletter with a clickthrough to the full article and photos online on our website. 1 month on website €400 6 months on website €1.650 12 months on website €2.650 WEBSITE NIEUWSBRIEF BANNER BANNER ADVERTORIAL
PACK
ACTION PACK
YEARDEAL
6 €5.550 €4.510 €2.700 €11.000 Create awareness about your brand or products 2x 1/1 advertisement magazine 1x 1/6 follow up advertisement magazine 2 months banner on website Banner in 2 newsletters Change attitudes or inform people about certain topics 1x advertorial in magazine 1x advertorial in newsletter 1x 1/2 follow up advertisement magazine 1x follow up skyscraper (linked to article) on website Inspire action in people Leaflet insert in magazine (max 20gr A4) 1 month banner on website Banner in 2 newsletters Pick & choose: spend 10K EUR and get 2K EUR media value for free AWARENESS PACK ATTITUDE
PACKAGE DEALS