Tips to Set up a High-Converting Shopify Store like Amazon

Tips to Set up a High-Converting Shopify Store like Amazon Set up a High-Converting Shopify Store In Easy Steps

Shoppers are looking for a personalized experience when choosing the online store they want to shop from. 59% of customers say that personalization influences their shopping decision.

Amazon does a fantastic job of providing a personalized experience for your shoppers and building credibility. We wanted to help you replicate the kind of success that Amazon sees.

Read about the tactics used by Amazon to engage and convert their shoppers and learn how you can set them up on your Shopify store to generate more revenue.

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Increase Shopper Browsing With Storefront Recommendations

When shoppers land on Amazon’s homepage, they are greeted with product recommendations. First up, Amazon displays a ‘Recently Viewed’ widget so that shoppers can instantly access last viewed products.

If you want to replicate Amazon’s recommendation experience, you can display the ‘Recently Viewed Products’ recommendation widget on your storefront with our wiser shopify app. Based on best practices, displaying the ‘New Arrivals’ widget or ‘Trending Products’ widget on your storefront will help you gain the traction you need.

● Showcase Collections that are in Demand Amazon’s storefront displays its trending collections, based on what the shopper was previously searching for as well as based on what consumers, in general, are looking for.

On the Shopify theme editor, you can add collections to your storefront. Ensure that these collections are relevant to the shopper during the time. For instance, you can curate an ‘Essentials’ collection with products best suited for shoppers while they work from home or stay safe. If you are a fashion store, you can display loungewear for shoppers.

● Display Product Reviews & Testimonials on the Product Page Display reviews are the best way to allow shoppers to see what other customers think of the product and help them make a decision. Amazon collects and displays reviews on their product pages, allowing customers to rate the product.

The Photo Reviews & Testimonials app allows you to collect and display reviews and ratings on your Shopify store. You can customize your reviews section however you please and even moderate the reviews you are receiving.

● Product Page Recommendations to Lower drop-offs On the product page, Amazon displays up to 8 recommendation widgets. These product recommendations allow Amazon to provide opportunities for the shopper to continue looking at other products, even if they don’t want to buy the product they are looking at.

Make your product pages convert better by displaying recommendations like Amazon. Using Wiser, you can display the ‘Related Items’ widget and ‘Inspired by Your Browsing History’ widget to provide relevant and personalized recommendations that shoppers are sure to click on.

If you have bundle offers, ensure that you use the ‘Frequently Bought Together’ widget to display these offers on the product page.

● Cart Page Recommendations to Increase AOV Amazon displays 6 recommendations widgets including ‘Saved for Later’ widget, ‘Sponsored Products Related to Items in your Cart’, and ‘Browsing History’.

If you’d like to follow Amazon’s lead, there are 2 types of recommendation widgets you can display on the cart page: ● ●

Inspired by Your Browsing History Recently Viewed Items

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