Importance of UGC And How To use it to Increase Store Sales

Importance Of UserGenerated Content

Introduction User-generated content (UGC) is any content—text, videos, images, reviews, etc. —created by people, rather than brands. More specifically for eCommerce stores, user-generated content is images of the brand’s products shared by their customers. These days the most popular format of UGC is an Instagram image but the format can be text, tweets, videos or sound files too.

For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process.

Importance of User-Generated Content 1. Brand engagement 2. Credibility 3. Authenticity 4. Increased sales 5. Better email click through rates

Ways to Enable User-Generated Content to Increase Shopify Sales 1. Add these images to your lookbooks Lookbooks are a great way to show shoppers how to use your products and place your products in an attractive way without pushing them to buy. Add your user-generated images within a lookbook and create a shoppable gallery where shoppers can visualize your products in use and allow them to shop better.

The Lookbook app allows you to set up customized lookbooks with using gallery layouts that suit your preferences. Whether you want to display them in a slideshow or like Instagram, your lookbook can be customized to the most minute details.

2. Embed your Instagram feed using Instapics Your Instagram feed serves as social proof to new visitors who land on your storefront. Seeing your feed, store visitors will be more likely to see your brand as credible and they’ll feel less hesitant to shop from you Using Instapics, you can embed your Instagram feed to your store and customize your feed to make it look consistent with your Shopify store design. With this Shopify app, your embedded Instagram feed automatically updates with the newest posts you’ve shared to your profile.

3. Use Shopify Photo Reviews App to Display Photo reviews on relevant product pages Once you’ve collected photo reviews from shoppers, you can display them using your review app. Since these user-generated images are placed on product pages, shoppers can easily take a look at them and understand how other shoppers (just like them) use the product and what they think of it.

The Photo Reviews and Testimonials app lets you customize your store’s review section to match your Shopify store’s design. Once you’ve collected photo reviews, you can display them on the relevant product page and give store visitors visually-rich information about your products.

4. Share your UGC on Instagram When sharing user-generated content on Instagram, keep these tips in mind: ● Mention the customer who shared the image and give them some love. ● Add a unique hashtag to tie all your user-generated images together. ● Add a specific filter through editing apps like Snapseed to make your images look consistent next to each other. ● Tag the product used by the customer within the image so that new viewers can easily click on the tag and be taken to the product page.

You can install the Instagram app on your Shopify App Store to enable product tagging and display a ‘Shop’ tab on your Instagram profile.

5 .Sharing UGC on Pinterest: Pinterest is a shopper-friendly platform, allowing consumers to view products and shop them directly. Many stores use the platform to acquire new audiences and gain organic traffic.

Here are some ideas for sharing UGC on Pinterest: ● Create specific pinboards for hashtag-driven user-generated images. ● Show how a limited edition or bestselling product is used in different ways to highlight and promote that specific item. ● Create a pinboard to create inspiration for specific situations. For instance, if you’re a fashion brand, you can pin UGC for how customers wear your products when working from home. Or, if you’re a furniture brand, you can show how customers arrange their living room using your products.

User-generated content is one of the best tactics that Shopify stores can set up to grow their traction organically. Many top eCommerce stores are enabling UGC to provide a unique and enjoyable browsing experience on their store. One of the best uses of user-generated content on a Shopify store is by curating a lookbook.

Install The Lookbook app to set up a lookbook on your Shopify store a nd use user-generated content to increase Shopify sales.

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