Display Personalized Recommendations in Your Emails with Wiser

Email marketing is part of almost every eCommerce store’s marketing. But, what makes your email perform better than your competitor? One strategy that many marketers swear by is personalization.

Personalized Product Recommendations are a powerful eCommerce strategy, helping you nudge shoppers to purchase by showing the right products to them at the right time.

By adding personalization within your emails— whether it’s a segmented audience, product recommendation, or first name parameters —you can generate more revenue and see a marked difference in how shoppers interact with your emails.

Email marketing is part of almost every eCommerce store’s marketing. But, what makes your email perform better than your competitor? One strategy that many marketers swear by is personalization.

Personalized Product Recommendations are a powerful eCommerce strategy, helping you nudge shoppers to purchase by showing the right products to them at the right time.

By adding personalization within your emails— whether it’s a segmented audience, product recommendation, or first name parameters —you can generate more revenue and see a marked difference in how shoppers interact with your emails.

Here We are discussing about 5 Product Recommendations for Emails Across Different Stages of Customer Journey.

1. Show Similar Products Widget on Abandoned Cart Emails: An abandoned cart email sequence can help you successfully recover your abandoned cart, bringing shoppers back with a persuasive To ensure that you don’t lose a shopper altogether, add product recommendations to your abandoned cart emails to gives multiple options to shoppers who have lost interest in the product in their cart.

A ‘Similar Products’ recommendation widget can help shoppers see other such products they may want to buy, prompting them to come back to your store to browse more items and shop.

2. Display Discounted Products widget on reengagement emails Re-engagement strategies are a priority for many merchants, helping them reactivate lapsed or inactive shoppers. When crafting such emails, it’s important to display the right products from your Shopify store to entice these shoppers to come back for a purchase.

However, just any recommendation won’t do the trick. Shoppers who have lapsed need a strong reason to come back to the store or make a purchase from you. Many merchants display a ‘Discounted Products’ widget to reel back these lapsed shoppers and get them to shop again.

Install Wiser Shopify App on your Shopify store to include recommendations within your emails and generate more revenue.

3. Display Discounted Products widget on reengagement emails When crafting this email, you can display a ‘Bestseller’ product recommendation widget to show the products that are loved by other shoppers on your Shopify store.

With such a product recommendation widget, you can give these new subscribers a peek into what’s popular on your store and guide them to products that are sure to be a hit.

4. Show Inspired by your Browsing History widget on delivery confirmation emails A delivery confirmation email lets shoppers know that their order has been delivered. Since transactional emails have 8x more opens and clicks than any other type of email. , you can leverage this by displaying an AIpowered personalized recommendation within the email.

Display an ‘Inspired By Your Browsing History’ widget within this order update email. Such a widget shows products that the shopper may be interested in, based on other products that they viewed. With such personalized products, shoppers will be more likely to engage with the products shown to them and come back to shop the items.

Enable personalized product recommendations with leading recommendation engines like Wiser. Install the app now!

5. Display Featured Products widget on reengagement emails (for merchants who don’t run sales) If you aren’t the kind of store that runs sales, a ‘Discounted Products’ recommendation widget may not be the kind of recommendation widget you want to send to lapsed shoppers.

In such cases, we recommend adding a custom recommendation widget named ‘Featured Products’ recommendation widget. With this, you can handpick products like newly launched or featured items for your email recommendations.

A custom recommendation widget like this can help you win back customers who haven’t shopped in a while.

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